Organic Media Performance
Device category:
Paid Media Performance
Bishop Plaza 3 months incentive Google Ad
Spent: $199.73
Impression: 723
Conversion:8
Impression: 1835
Clicks: 68
Cost per Click: $2.94 (benchmark is $2.37 ~ 2.69)
Cost Per Conversion: $24.97 (benchmark $30~$60)
Top 3 keywords:
Paid ads are an effective way to gain new audiences and grow brand influence when enough funding is available. They offer targeted reach and quick visibility. However, If the budget is limited, avoid high-cost options like Google Ads. Instead, prioritize Facebook Ads or LinkedIn Ads, where engagement is higher and costs are more manageable.
Email Performance
Contacts
Subscribed Contacts:
6,371 (96.8% of total contacts)
Campaign Performance
Total Opens: 53,542
Avg Open Rate: 40.3% (+4.9)
Highest Open Rate: 76.6% (+3.5)
Total Clicks: 1,853
Highest Click Rate: 3% Content Property Emails: 13 Branding Emails: 5 Targeted Contents: 9
This quarter, our call-to-action (CTA) incentives performed strongly, as shown in the attached sample image, indicating that our audience is responsive to clear, valuedriven CTAs. However, including both the Crexi link and brochure in one email made it difficult to track user engagement accurately. Moving forward, we’ll include only one type of link per email to find a better way to analyze audience behavior.
Interaction Highlight
We’re seeing increased interactions tied to specific types of content, such as the 1300 W 127th Facebook post, 1250 Michigan Ave, and ICSC-related tips. These pieces generated direct messages and inquiries, indicating that audiences engage more when the content highlights tangible benefits.
Posts mentioning price drops, in particular, drew noticeably higher attention. While the marketing team is actively refining our messaging, stronger collaboration with the sales team in sharing timely and appealing details (like pricing or promotions) would help us further amplify results.
Website Blogs
Active Time:
New Listings (7)
Page Views: 13,485
Sessions: 5,261
Property Closing (4)
Branding (3)
Engaged sessions: 2,934
Bounce Rate: 43.7% (-1)