EDITORIAL CARLO DE SORDI

The year is drawing to a close, a year marked by major events, including all the recent developments, which have kept us constantly on our toes and have once again forced us to adapt our plans to this changing environment. We are particularly confdent about the future precisely because this year we have once again shown a great ability to adapt, characterised by the versatility and composure of the entire company. This has enabled us to achieve remarkable results, not only backed up by the numbers, but also by a great deal of positive feedback from the market.

We have been further encouraged by having the chance to once again experience real, positive and inspiring contact with our community and the new product innovations we will be presenting in 2023.

This will be the year of X-One: a new turning point for Sanremo, exactly ten years after the momentous breakthrough of Opera that unleashed an energy capable of revolutionising our company. This grinder will be a new cornerstone on which to build further projects, a milestone that will mark a new path in our way of doing business. Sanremo took on a completely new challenge, accepting all the implications and facing every difculty with perseverance. As is often the case, the greater the obstacles to overcome, the greater the satisfaction when, having arrived at the end of the path, one looks back. The satisfaction is having created a top-of-the-range product with unique features and such a strong technological content that it can create a market segment.

PRODUCT PREVIEW

SPOTLIGHT ON X-ONE

8 videos to reveal all the secrets of the new coffee grinder

SHOOTING FOR YOU

Peeking behind the scenes of the video tutorials made for YOU

EMOTIONS IN ULTRA-HIGH DEFINITION

X-One in X-ray. Be surprised by its high-tech soul

EVENTS & EXHIBITIONS

WOC MILAN

Grand fnale for Sanremo sponsorship of WLAC and WCIGS

NYCF

YOU conquers New York

RETURN TO MICE

Coffee lovers from around the world together again

WORLDWIDE

NEWS FROM Italy, Saudi Arabia, Australia

6 COUNTRIES, 1 PASSION: #WEARESANREMO

Sanremo Vietnam hosted the frst professional training programme dedicated to South East Asia

BEYOND THE MACHINE

THE IMPORTANCE OF RELATIONSHIPS

Sanremo sales managers tell us about their journey together and the new challenges ahead

SANREMO STYLE

MACHINES WITH SOUL

SOCIAL LIFE

WORLDWIDE FAIRS

Standing out from among our corporate mission values is “Charting new paths”. It is a source of pride to be able to share our commitment to this value with the entire R&D team, the technical department, the SWAT and all the professionals who have contributed. We achieved something that more renowned companies in the industry had not even imagined.

It was a long and tortuous path, through trial and error, which took time, resources, energy, imagination, commitment... We succeeded thanks to the courage to dare, believing in ourselves right to the end, often going back to the drawing board, but never giving up.

It was an 8,000 metre mountain and we climbed it.

To create X-One, we pushed the company beyond its limits. Now we hand over the baton to our partners: it is their mission to take this concept to market.

But Sanremo will not stop there: it is imprinted in its DNA that once one challenge is overcome, the next is tackled immediately. Once again we are changing the playing feld and doing something no one has ever done before: enhancing the entry level segment, while also introducing Sanremo style and quality.

At HOST2023 we will present a new modular single-boiler coffee machine platform. It is a step forward towards responding to a clear market need that demands, even in the entry level segment, product versatility and high performance at an optimum price/quality ratio.

During the course of the year, we repeatedly had to adjust our list prices upwards due to a number of external factors, in particular increases in the cost of raw materials and energy. Nevertheless, 2022 was a very good year. Numbers that were possible because of the trust and support of our distributors.

My frst thanks go to you our partner, you understood, accepted and managed a complex situation, while enthusiastically supporting the company and achieving incredible results.

It is this enthusiasm that is the real strength of the company, even in the face of difculties we are persevering and tenacious. A heartfelt thank you is also extended to all our internal and external collaborators. To the marketing team, which continues to imagine, elaborate and deliver unique ideas, contributing to the strengthening of our brand awareness. To the purchasing and back ofce departments, which faced an absolutely unimaginable year due to the difculty of fnding materials and the continuous updating of prices. To the production department, which racked up record after record in terms of units produced.

Thanks, fnally, to all the professionals who rely on the machines and people from Sanremo to express their style, their vision, their essence.

I wish everyone a Happy New Year, may everyone fnd their own direction for true self-fulflment, trusting that, with our commitment and a positive attitude, we will be able to play our part in building a better and, above all, more peaceful world.

Carlo de Sordi