THE IMPORTANCE OF RELATIONSHIPS

Sanremo Sales Managers Tell Us About Their Journey Together And The New Challenges Ahead

They are the link between the company and the territory, explorers of new opportunities, ambassadors of brand values and spokespersons for customer needs.

They are none other than our sales managers, Nicholas Benaglia, Mirco Chiribiri and Massimo Mario Martellato. Three international voices, three points of view on the history and future of Sanremo.

How has Sanremo evolved over time?

Responding is Mirco Chiribiri, the most experienced of the trio and the one dedicated to the Italian market: “Over the years I have seen the customers’ approach to us change a lot, and in a positive way. The impetus given to brand awareness in the world has been crucial in this regard, because the Italian coffee sector pays close attention to what is happening abroad, especially with regard to specialty coffee”.

“The growth of international reputation has led to a global growth of the company”, adds Mirco, “in the wake of the approach given by Carlo de Sordi, who was able to involve his collaborators, transmit passion and create a team. In the future, it will be important to maintain general involvement, continuing to make everyone feel united”.

“When I arrived at Sanremo, with experience working at other well-established companies in the coffee sector, I found a very familiar world. – confrms Massimo Martellato –

Since then, six years have passed and the company has changed a lot and very quickly. The process of change was dictated by the need to respond quickly to market demands and brought radical changes in all areas of the company, from design to production, R&D to sales. The evolution is not yet over, but we are heading in the right direction: it is bearing fruit, confrming that the intuition and strong vision that differentiate Sanremo are winning attributes. Now we are also ready to train new recruits to continue to grow together and make the coffee sector grow.

This overall growth has also been facilitated by Sanremo’s desire and ability to relate, which is based on moments of meeting and confrontation, as Nicholas Benaglia recounts: “For us, trade fairs and events are of paramount importance. Until a decade ago, trade fairs were seen as a simple product presentation... but in recent years, and especially in this last period, our way of experiencing events has been transformed.

The continuous and intense dialogue with all players in the industry (baristas, technicians, coffee roasters and coffee lovers) has made it possible to come up with the ideas on which Sanremo is also working for the years to come”.

“It is these meetings that have put us in touch with so many people who, like us, believe in and want a quality future for the world of coffee. These people are not just customers”, Nicholas clarifes, “but a community that is growing more and more and that allows us to write the pages of our future”