STRONGER TOGETHER

Working Together To Take International Cooperation To A Higher Level

SAUDI ARABIA / AUSTRALIA

An explosive mix of digital innovation and craftsmanship. Sanremo Australia and Sanremo Saudi Arabia have decided to join forces and share technologies, resources, knowledge, strengths and points of view to create one extended team to serve the global Sanremo community.

Pioneers in different aspects, Sanremo Saudi Arabia in terms of the automation of its customer service and Sanremo Australia because of its unique ability to customise coffee machines. The two subsidiaries are working together to take their partnership to a new level of integration.

The aim is, in true Sanremo style, to provide customers and consumers in both countries with an even more advanced coffee experience in all respects.

Born out of an ambition for continuous improvement and a love of teamwork, this international collaboration also consolidates operating values that are in Sanremo’s DNA. Building strong bonds between different countries, inspiring new ideas and creating a true global family.

The Sanremo brand has always been about “family”. It has always been committed to connecting people from different countries, cultures and ethnicities by bringing new ideas and spreading the coffee culture

This spirit is also alive within the Australian Sanremo family, which recognises itself in the core values that defne what it means to “be Sanremo”. Regularly sharing and discussing the main international trends in the coffee industry is the key to maintaining a global and local view of our work.

And the best way to share is to do it in person.

“That is why the Sanremo Australia team embarked on a mission, meeting their colleagues at the Treviso headquarters in November, which was not just a visit, but a moment of shared growth”.

The aim was to focus on a global communication strategy to accompany and support the company’s exponential growth at international level and to capitalise on its remarkable technological acceleration.

“There is no better feeling than to see your passion matched with the same intensity and enthusiasm by others”. – Sofa and Alex Calabrisello, marketing coordinator and general manager of Sanremo Australia, commented before departing, “For us, the meeting with the parent company was an invaluable experience, it allowed us to reconnect with the team and forge even stronger relationships. Let us continue to grow together, sharing stories, innovations and ideas for the future”.