RETURN TO MICE

Coffee Lovers From Around The World Together Again

After a forced three-year hiatus, the Melbourne International Coffee Expo (Australia’s only trade show entirely dedicated to coffee) is fnally back, in September 2022, bigger and more exciting than ever.

Resuming its usual venue at the Exhibition Centre in the state capital of Victoria, the event also hosted the World Barista Championships and the World Brewers Cup

For the Australian coffee industry, MICE was the most important event since the pandemic and therefore the frst major opportunity to bring together again not only the national community, but also coffee professionals and enthusiasts from around the world.

Expectations and enthusiasm for this event were therefore at an all-time high. And Sanremo Australia rode the wave of excitement to present the new products to the market and to reconnect with coffee lovers, together with Danilo Llopis and Andrea Zamprogno of Sanremo Italy. Nothing beats face-to-face interactions with old and new friends from all over the world!

Technology and innovation are key elements for Sanremo, which is why it was important to set up our HUB on the booth. A cosy and relaxing space where visitors could discover the company’s latest innovations together and be inspired by infuential fgures from our community.

Latte art sessions with reigning Australian champion Amy Zhang, the opportunity to extract coffee coming directly from Japan and specialty coffee cupping with a range of premium beans from Terroir Laboratory. The Sanremo booth was a source of enticing experiences for all tastes.

Special guests also included Samo Smrke and Chahan Yeretzian from the Coffee Excellence Centre at the University of Zurich, who added academic value to the launch of the X-One grinder. Also rounding off MICE 2022 in style was the victory of Anthony Douglas, of Axil Coffee Roasters in Melbourne, in the Barista Championship!

“If we had to describe the feelings we sensed throughout the week when meeting visitors and guests at the booth, we would just use the words ‘family’ and ‘innovation’. It is no coincidence that these are values at the heart of the Sanremo brand”, was the satisfed comment of Sabrina and Alex from the Australian team.

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