








HER STYLE. HER SWING. HER STORY. WITH AMANDA SHEPPARD
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September was one of the busiest months in a long time at Mann Publications. I attended so many fun events, such as Webster Bank’s fall cocktail party at Magic Hour, but I was particularly focused on planning Mann Charitable Foundation’s annual golf outing. This year’s outing is extra special because we united with the National Realty Club Foundation to host the event.
The golf outing is also being held in honor of the late Michael Kerr, a great friend of mine for many years. Michael was one of the best people you could ever meet, and I’m thrilled that we’ll get to honor him on such an important occasion, with so many of his friends in attendance.
This month’s issue of Fashion Mannuscript is excellent timing for the golf outing, as the cover story features Amanda Sheppard, who founded SMBR Golf to bring more fashion into women’s golf apparel. I love golf, but I know it’s a sport that we usually associate with men more than women. Amanda and SMBR are helping dispel that myth, which is great because everyone should have the chance to play golf and feel represented.
The rest of the magazine is wonderful, and I’m especially proud of our logistics and column writers, who are among the greatest experts in their fields. Some of them are also close friends who will be joining me at the golf outing, which is so meaningful.
“The most difficult thing in the world is to reveal yourself, to express what you have to... As an artist, I feel that we must try many things—but above all, we must dare to fail. You must have the courage to be bad—to be willing to risk everything to really express it all.”
— John Cassavetes
Hi everyone, and welcome to the October edition of Fashion Mannuscript! September went by so fast, which means it’s time to truly embrace fall in NYC. If you’re reading from somewhere besides New York, you’re missing out on the best time of year in this city. For me, fall in NYC is about listening to Billy Joel on repeat, embracing sunny days cooled down by the blowing wind and strolling through Downtown Manhattan as the sun begins to set.
Fall is also a time to reflect on this city’s incredible fashion legacy. NYFW came and went in September, showcasing hundreds of beautiful Spring/Summer 2026 presentations—a few of which you’ll get to see at the very end of the magazine.
Now that I’ve gotten my seasonal excitement out of the way, I’m excited to present an extremely special cover story.
Amanda Sheppard is the founder of SMBR, a brand proving that style belongs on the golf course. An avid golfer with experience in fashion and hospitality, Amanda recognized a need for women’s golf apparel that is as beautiful as it is functional. SMBR’s inaugural capsule collection, Genesis, includes seven beautiful pieces, each featuring a polished, innovative design unlike anything seen on the fairway before. SMBR is a young brand, but Amanda has already begun creating a legacy in the golf world—empowering women to take up space in a sport overwhelmingly focused on men.
Amanda’s story and brand debut fell into our laps at the perfect time for Mann Publications; while everyone here has been hard at work creating the October 2025 issues of Fashion Mannuscript, Mann About Town and Mann Report, we have also been preparing for the Mann Charitable Foundation’s annual golf outing—this year jointly hosted by the National Reality Club Foundation. I know many of our readers and contributors will be joining Jeff at the event, and I look forward to hearing all about the special day.
Before I go, I want to express my thanks to all of our contributors; the stories we get to share in Fashion Mannuscript are always incredible.
I hope you enjoy the magazine :)
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Celebrating Its US Debut, Brazilian Brand Dress To Opens in Miami at the Shops at Merrick Park 16
Guest Stylist Eric Daman x K.Bell Fall Launch Event: A Celebration of Style From the Ground Up 18
Lindberg and Yuko Nishikawa Present Collaborative Installation at The Armory Show in New York
Essence Makeup Makes a Statement at Lollapalooza
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Join us for an insightful evening featuring expert discussions on the latest advancements in Artificial Intelligence! Enjoy cocktails and a buffet as you connect with industry leaders and learn about the future of AI and its impact on consumer goods and real estate. Don’t miss this opportunity to learn about the future of AI and its impact on these industries.
Date: December 1, 2025
Time: 6:00–9:00 p.m.
Location: Versa, 218 W 35th St, 7th Floor, New York, NY 10001
Registration Fee: $250 (includes speakers, cocktails and buffet)
Keynote Speaker:
Agenda:
6:00p.m. – Cocktails and Networking
7:00p.m. – Keynote Presentation: Rob McGillen, “Transforming Consumer Goods and Real Estate with AI”
8:00p.m. – Buffet, Audience Q&A and gifts
Sponsorships available upon request
For more information and to RSVP, please contact:
Penelope Herrera pherrera@mannpublications.com 212-840-6266 ext.313
Michael Sacco, CPA
Managing Director
National Consumer & Industrial Products Industry Leader, CBIZ
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Jeff Mann, CEO President/CEO of Mann Publications
Rob McGillen, vice president of business innovation at CBIZ Financial Services, is enabling thousands of our professionals to better serve mid-market clients with artificial intelligence, data analytics, intelligent automation, and digital solutions which provide enhanced insights to client needs. Multi-industry, digital transformation leader, startup CEO, board member, and globally experienced CIO/CDO. 25+ years’ working with innovative companies, building value in while optimizing people, process, and technology. Industry focus includes Consumer & Industrial Products, Real Estate, Professional Services, Financial Services, Private Equity, Manufacturing, Health and Life Sciences, Technology/ SaaS, Insurance, and Energy.
CBIZ is recognized as a global leader and innovator in leveraging AI solutions to drive value and efficiency for our clients. CBIZ stands at the forefront of the industry, pioneering advanced AI technologies and strategies for smarter business outcomes.
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Celebrating Its US Debut, Brazilian Brand
Iconic Brazilian resort and ready-to-wear brand Dress To proudly celebrated the opening of its first Miami boutique, marking the brand’s official U.S. launch. Located in the heart of Miami at the Shops at Merrick Park in Coral Gables, the flagship opening brought the spirit of Rio to Miami with an unforgettable grand opening event that blended fashion, culture and celebration.
Hosted by Brazilian entrepreneur and style icon Martha Graeff, the evening drew a lively crowd of fashion tastemakers and notable influencers, including Jenny Lopez, Kiki Barth, Lina Polania, Chanda Carroll, Christie Ferrari, Gabriella Smith, Danie Gomez Ortigoza, Angeles Almuna and more. Guests mingled and were able to get a first sneak peek at the collection that lives and breathes Brazilian culture and heritage. Founded in Rio de Janeiro in 2003 by Thatiana Amorim and Rodrigo Braga, Dress To was born from a desire to bring more color, creativity and joy to everyday style. Since its early beginnings, when Amorim—then a fashion student— began selling her designs at local cultural fairs, the brand has evolved into one of Brazil’s most beloved labels, known for its vibrant aesthetic, handcrafted touches and strong connection to the carioca lifestyle. Today, Dress To has over 55 boutiques worldwide.
Guests were welcomed with a true taste of Brazil, featuring traditional caipirinhas made with Leblon Cachaça, Brazilian bites such as pão de queijo by Sagrado Cafe, signature brigadeiros by OMG Brigadeiros and a festive atmosphere elevated by live music and rhythms straight from Rio. Refreshments were provided by Hampton Water, Acqua Panna and Maison Perrier. The night pulsed with Brazilian energy, complete with vibrant décor and moments that reflected the carioca lifestyle at the heart of Dress To’s identity.
The Miami store opening marked a significant milestone in Dress To’s North American expansion, following years of growth across Brazil and an increasing presence in the U.S. through key retail partners. The brand’s Merrick Park boutique offers shoppers a firsthand experience of the brand’s joyful and expressive world, with collections including Rio de Janeiro, Carioca and the newly launched Resort line available in-store.
“Opening our first store in Miami really feels like a dream come true,” said Amorim. “This city, our second home and where our oldest son lives, has the same vibrant, sunny energy as Rio. We’re so excited to bring a piece of our carioca lifestyle to this amazing place.” Designed to evoke the warmth and vibrancy of Rio, the boutique will reflect the brand’s signature aesthetic: inviting guests into a space filled with color, movement and the spirit of Brazil. With this opening, Dress To begins an exciting new chapter in sharing its uniquely Brazilian perspective with the U.S. market.
Rooted in authenticity and purpose, Dress To designs every piece in Brazil and is committed to local production, sustainable practices and the celebration of handmade artistry. The brand works with natural and eco-friendly materials, embraces responsible fabric waste management and proudly champions women at every level of its business; today, 83% of the Dress To team is female, including many in leadership roles.
With 56 stores across Brazil and growing international distribution—including availability on various retailers such as Shopbop, Tuckernuck and Hemline—the brand’s arrival in Miami is just the beginning of a new chapter. From exclusive prints to soulful silhouettes, Dress To offers more than fashion; it offers a lifestyle that radiates warmth, creativity and optimism.
The Accessories Council Showcase came alive as K.Bell unveiled its Fall 2026 collection with an exclusive Spring 2026 preview, headlined by celebrity costume designer and stylist Eric Daman (“Sex and the City,” “Gossip Girl”). Fashion press, influencers and retail buyers gathered at the Accessories Council’s New York headquarters for an evening that spotlighted socks as statementmaking accessories.
The evening began with a warm welcome from Kadian Langlais, chief brand officer at Renfro, who applauded the K.Bell team’s creativity and dedication. Energy surged as Daman took center stage, styling five signature looks—Everyday Vibes, Office or School, Fall Luxe Lounge, Party Girl and Soft Sport—demonstrating how K.Bell socks can transform and elevate
any outfit. His vision proved that style doesn’t just stop at the shoes; it starts with what’s beneath.
Immersive displays showcased the season’s most fashionable socks, including standout collections like Plaid Girls Club, Everyday Essentials, Fall Luxe Lounge, Party Girl and Soft Sport. The event underscored K.Bell’s legacy of over 40 years in sock-making, now refocused on women’s trend-driven, fashion-forward designs.
Guests departed inspired to reimagine socks as more than daily basics but as fashion accessories that embody K.Bell’s mission: empowering modern women with elevated essentials that blend confidence, comfort and accessible luxury.
Present Collaborative
Installation at The Armory Show in New York
True to its heritage, Lindberg, the Danish luxury brand known for its architectural approach to glasses, merged art, design and technical refinement in a special collaboration with Brooklyn-based artist Yuko Nishikawa. This captivating installation, unveiled at The Armory Show in New York, celebrated Lindberg’s Spring/Summer 2025 sunglasses collection, which in itself is an exploration of light, color and minimalistic form. At the heart of the collaboration is a shared reverence for materials and the stories they carry.
Inspired by the colors of Lindberg’s titanium frames and colorful lenses, Nishikawa, known for her dreamlike mobiles and sculptural storytelling, transformed carefully selected elements of Lindberg’s production—lasercut titanium, precision-milled acetate and exclusive sun lenses—into kinetic sculptures. These floating mobiles explore light, color and weight, suspended in delicate balance by wires—a nod to Lindberg’s iconic titanium wire frame glasses.
Thinking about the colors of the rainbow, Nishikawa approached the installation
with artistic investigation into perception: how color shapes emotion, motion alters perception, and how even the lightest materials can hold symbolic weight.
Stepping into the space, visitors found themselves surrounded by drifting shapes— each one a metaphor for fleeting thoughts, shifting moods and the imprints left behind by time. Moving through the space, the mobiles responded with gentle motion, casting multicolored shadows across the space. Sun lenses and layered production elements acted as optical filters, altering the way light and
surroundings are experienced, redefining the space.
This installation was both a tribute to craftsmanship and a meditation on transformation, where materials rich with intention are recontextualized into moments of quiet beauty. Together, Lindberg and Yuko Nishikawa invited visitors to step inside a sensorial space where design becomes sentiment and perception is elegantly reframed.
Proof that festival beauty is all about self-expression—thanks to Essence.
Patience pays off!! Essence fans queue up for their ultimate Juicy Bomb makeover.
Festival style isn’t complete without a swipe of Juicy Bomb lip gloss from Essence.
As the official makeup sponsor of Lollapalooza, Essence Makeup partnered with 5W to transform the festival into a stage for bold, beauty-first moments. The brand hosted a curated group of top influencers—including Manny MUA, Laura Lee, Rocio Roses, Kelly Huang and Brooke Miccio—for a VIP weekend of music, makeup and nonstop content creation. From Essence-branded hotel suites and custom festival survival kits to an intimate influencer brunch and touch-ups at the brand’s festival booth, every detail kept creators camera-ready and feeds buzzing. The activation generated high-engagement content, drove booth traffic and amplified Essence’s presence at one of the year’s most influential music events.
Gap Inc. announced the appointment of Jody Gerson, chairman and CEO of Universal Music Publishing Group (UMPG), to the company’s board of directors.
Gerson brings more than three decades of leadership at the forefront of culture, where she has championed creativity, inclusion and innovation.
“Jody is a cultural force in her own right,” said Richard Dickson, president and CEO of Gap Inc. “Her insights into ‘fashiontainment’—our platform at the intersection of fashion, music and celebrity— are unmatched. At Gap Inc., we’ve always believed that style is a form of storytelling, and Jody’s ability to amplify voices and shape cultural moments will be invaluable as we continue redefining what it means to be an iconic, purpose-led house of brands.”
“Jody’s ability to connect culture and commerce is exactly what makes her such a dynamic leader,” said Mayo A. Shattuck III, chair of the board, Gap Inc. “Her vision and creativity will help us strengthen our brands’ resonance with the next generation of consumers.”
Since joining UMPG in 2015, Gerson has led the signing of globally influential artists, including Adele, Harry Styles, Kendrick Lamar, SZA and Coldplay, and spearheaded landmark acquisitions of the renowned Bob Dylan, Neil Diamond and Sting catalogs.
“Gap Inc. has long been a cultural icon, bridging fashion, music and identity. I’m honored to join Gap Inc.’s board of directors and excited to bring my perspective and experience in the creative industries to the table,” said Gerson. “Equally, I’m energized to support Richard Dickson’s vision and draw inspiration from Gap’s remarkable renaissance as a brand that’s become synonymous with the culture of music.”
Gerson’s appointment comes on the heels of Gap’s viral success with music-driven fashion campaigns, including “Better in Denim” featuring the global pop group Katseye, which garnered over 400 million views, 8 billion impressions, and became the No. 1 TikTok search. Her expertise across industries is critical to the company’s long-term strategy, and she will help reinforce the company’s commitment to maintaining a diverse and dynamic board.
Kay Jewelers and Monique Lhuillier announced the launch of their first fashion jewelry collaboration, building on the success of their 2021 debut of the Monique Lhuillier Bliss bridal collection. The two brands have expanded the jewelry assortment to be fit for every occasion—from bridal showers and weddings to everyday moments and meaningful gifting. The collection is beautiful, bright and effortlessly versatile.
“This collection is incredibly close to my heart, as it was inspired by the romantic details my bridal designs are known for and translates them into jewelry that can be cherished well beyond the wedding day,” said Lhuillier. “It can style a bride on her perfect day, serve as meaningful gifts for the bridal party or become timeless pieces that bring a little sparkle to every day.”
Lhuillier continued, “Working with Kay allowed me to bring that vision to life in a way that’s both elevated and accessible, with each piece designed to capture each individual’s unique beauty and grace.”
The collection features necklaces, bracelets and earrings adorned with delicate lace, butterfly, floral and bow motifs, artfully crafted in lab-grown diamonds with 24-karat yellow and white vermeil settings, as well as platinum over sterling silver.
“At Kay, we’re committed to offering designs that inspire self-expression and celebrate life’s most meaningful milestones. The Monique Lhuillier Bliss collection captures romance and femininity in a modern way, bringing a delicate sparkle to special moments,” said Julie Yoakum, president of Kay Jewelers. “We’re delighted to introduce this new collection with Monique Lhuillier, designed exclusively for Kay, and continue growing our partnership in ways that highlight her signature style.”
Banana Republic unveiled Banana Republic Archive, a new destination celebrating the brand’s most iconic vintage pieces from the ’70s, ’80s and ’90s. Featuring limited-edition drops and immersive storytelling, Banana Republic Archive debuts alongside Abandoned Republic, a digital collection of catalogs and memorabilia built for lifelong fans and curious newcomers alike.
“Banana Republic Archive reintroduces the spirit of adventure and craftsmanship that has defi ned us from the start,” said Meena Anvary, head of marketing at Banana Republic. “As a heritage brand, we celebrate one-of-a-kind pieces that let consumers express themselves, resurfacing timeless favorites that can be styled for today.”
At a time when luxury is measured by purpose, craftsmanship and stories, Banana Republic revisits its archives to spotlight silhouettes and details that remain timeless today. From aviator jackets and utility vests to cargo pants and linen shirts, archive pieces underscore the adventurous spirit that has defi ned the brand since its founding in 1978 by journalist Mel Ziegler and illustrator Patricia Ziegler.
Launch Capsule Curated by Marcus Allen
Banana Republic Archive launches with a curated capsule by Marcus Allen, New York-based stylist, creative director and founder of The Society Archive. Longtime champion of Banana Republic’s legacy, Allen brings a storyteller’s lens to the collection, framing garments as heirlooms that are rare, storied and timeless.
The capsule features 70 hand-curated vintage pieces, including standouts like a leather aviator jacket, 1992 yellow raincoat, stone Irish linen shirt and denim jumpsuit, alongside cargo vests, puffer vests, plaid fl annel shirts, distressed tees and utility pants.
“For me, vintage clothing is more about nostalgia, storytelling and quality. This collection is about bringing those ideas forward with intention,” said Allen. “Working with Banana Republic has allowed me to fuse iconic pieces from their archive with other interesting fi nds that represent a sense of place, permanence and personal expression.”
Nish Niche announced the launch of Forest, a contemporary clothing collection for fall. Drawing inspiration from the Japanese philosophy of wabisabi, Forest embraces the beauty of imperfection and the fleeting nature of life, offering a mindful approach to modern luxury.
Nish Niche’s new collection roots the brand in earthy tones, inspired by solid colors surrounding the Japanese nature-focused culture.
With a distinguished mix between the urban buzz of New York architectural design and the delicate and quiet know-how of the Japanese artisan, Forest is crafted in the world’s fi nest Japanese fabrics. This East-West sensibility defi nes its aesthetic, where sharp and modern silhouettes are paired with subtle, time-honored textures.
Known for flowy and breathable fabrics, Nish Niche’s Forest marks the brand’s debut in luxury knitwear and thoughtfully constructed separates. Standout pieces include:
• A plum long-sleeve knit turtleneck, featuring sculptural cable detailing that elevates a coldweather essential into a statement piece
• A gray sleeveless knit cable sweater vest, designed with layered textures for a versatile silhouette that pairs effortlessly over crisp shirting
• A camel midi skirt with a detachable suede top, blending soft tailoring with subtle hardware details for an adaptable and modern look
These designs balance organic textures and earthy tones with refi ned cuts, embodying the wabi-sabi principle of beauty in imperfection.
With Forest, Nish Niche continues to champion slow fashion, emphasizing longevity and thoughtful design. Earthy neutrals and soft pastels lead the palette, accompanied by global inspirations of Asian textile traditions and Scandinavian minimalism.
Fashion Mannuscript is a monthly business-tobusiness magazine that delivers photo coverage of top fashion industry events, columns by experts in the community, and profiles of the people and companies behind some of the biggest deals in fashion. @Mann_pub @Mannpublications | @Fashion_mannuscript Mann Publications
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By Michael Sacco, CPA
With shifting market dynamics and evolving consumer expectations, manufacturers, importers, retailers and e-commerce companies in the consumer goods sector—including apparel, footwear, home goods, and health and beauty—are encountering significant challenges and new opportunities.
Owners, private equity sponsors and C-suite executives face a dynamic environment shaped by evolving consumer preferences, shifting supply chains, technological disruption, economic volatility and the uncertainties of international trade policy. Sound financial management—encompassing budgeting, forecasting and financial modeling—has never been more vital for driving profitability, maintaining agility and making informed strategic decisions.
As consumer goods industry leaders, we at CBIZ have witnessed firsthand how effective financial planning separates strong companies from the rest. In this article, we’ll explore why these core disciplines matter, illustrate their impact with real-world examples from across the sector, discuss the increasingly important issue of tariffs and explain how CBIZ’s industry-focused teams can support your business in navigating the path ahead.
Budgeting serves as a road map for business operations, helping leadership allocate resources, control costs and set realistic financial goals. A well-structured budget creates accountability, aligns teams around priorities and provides early warning signals for deviations from plan.
Forecasting goes beyond static budgets by enabling companies to continuously assess and update financial expectations in response to
new information. Rolling forecasts are crucial for consumer goods companies, where sales can be heavily influenced by seasonality, changing fashion trends, consumer sentiment and economic factors. Forecasting allows management to respond proactively—adjusting inventory, promotions or investments—before small issues become significant problems.
Financial modeling empowers decision-makers to test scenarios and assess the financial implications of strategic options. Whether launching a new product line, expanding into a new market, adjusting pricing strategies or evaluating the implications of tariff changes, robust models help quantify risk and reward, ensuring that investments align with company objectives.
Consider an apparel company preparing for its upcoming Fall, Winter or Back to School collection. Demand can be volatile, and missing a key trend risks lost sales and excess inventory. Here, budgeting, forecasting and financial modeling are intertwined:
• Budgeting defines planned investments in raw materials, production, marketing and staffing for the new season.
• Forecasting incorporates real-time data—preseason orders, consumer sentiment and sell-through rates from previous years, as well as gross profit margins per style or license or product mix—to dynamically update sales and cash flow expectations.
• Financial modeling helps leadership analyze different scenarios: What if a new style outperforms or underperforms? How would increased transportation costs or tariffs impact margins? What are the cash implications of front-loading inventory or extending payment terms?
Rising tariffs, in particular, pose a material risk for apparel and footwear companies that rely on global sourcing. When tariffs increase, the landed cost of inventory rises, compressing gross margins and forcing hard decisions on pricing or sourcing strategies. Modeling tariff scenarios and building them into forecasts enables leaders to respond quickly and proactively, ensuring that such external shocks don’t destabilize business performance.
A footwear company might apply scenario modeling to an international expansion. By testing variables such as tariffs, currency fluctuations or different channel strategies, leaders can make informed decisions and protect profitability in new markets.
Consumer goods companies of all segments face supply chain disruptions and changes in consumer demand—amplified by the rise of e-commerce and omnichannel distribution—adding further complexity. Effective financial management is critical for managing working capital and optimizing inventory across distribution centers, physical stores and direct-to-consumer channels.
Budgeting allows these companies to allocate resources for new product lines and capital investments in logistics. Forecasting, supported by real-time point-of-sale and supplier data, enables leadership to anticipate spikes or slowdowns in demand and align procurement accordingly. Financial modeling is essential when considering investing in automation, expanding warehouse space, launching exclusive product partnerships or assessing the impact of trade policy changes.
For example, let’s say a HomeGoods brand facing new tariffs on imported furniture or decor may need to quickly model the impact on product costs, pricing and margins, as well as explore alternative suppliers or negotiate new contracts. Sensitivity analyses can help quantify both the risks and the potential upside, supporting confident, data-driven decisions.
Regulatory changes also have a tremendous impact on financial modeling. The health and beauty sector, for example, faces additional challenges: rapid product innovation, regulatory compliance and a discerning consumer base with an appetite for transparency and personalization. Accurate forecasting becomes essential, especially when launching new lines that may go viral or fizzle quickly.
Imagine a privately owned cosmetics company considering entry into a new retail chain. Financial modeling can reveal the implications for production scale, cash flow needs and profitability under different sell-through scenarios. Robust budgeting ensures that marketing investments are aligned with expected demand, while forecasting enables quick pivots if results diverge from expectations. If tariff rates on imported ingredients or packaging increase, financial models must be updated to reflect the potential impact on cost structures and bottom-line performance.
CBIZ’s consumer and industrial products team works with companies to develop rolling forecasts that incorporate sales data, marketing campaign results, external factors (such as social media trends or regulatory changes) and shifting trade dynamics. This provides leadership with the agility needed to capitalize on emerging opportunities while mitigating risks.
At CBIZ, we recognize that no two consumer goods companies are alike. Our teams combine deep industry knowledge with hands-on financial expertise to deliver tailored solutions across our manufacturers, importers, retailers and e-commerce companies across all segments. Our professionals are well-versed in the complexities of global sourcing and trade policy, including the unpredictable impact of tariffs.
Tariffs may be unpredictable, but your response doesn’t have to be. CBIZ helps businesses build systems that respond to change with clarity, not confusion.
From financial modeling to supply chain restructuring, we connect the dots across tax, sourcing and pricing so you’re prepared to act, not forced to react. This isn’t about staying ahead of every policy shift. It’s about having the right foundation in place to absorb disruption, protect your margins and move quickly when the environment demands it.
CBIZ is working with companies on:
• Assessing and modeling tariff impacts: We help clients integrate tariff scenarios into their financial models, quantifying the effect on cost of goods sold (COGS), margins, cash flow and profitability.
• Scenario planning and sensitivity analysis: Our team designs stress tests to evaluate how different tariff rates or trade policy shifts might affect sourcing, pricing and overall business strategies.
• Exploring mitigation strategies: CBIZ provides guidance on supplier diversification, nearshoring and contract renegotiations to reduce exposure to tariff volatility and support business continuity.
In addition to these capabilities, CBIZ offers integrated budgeting, forecasting and financial modeling services, benchmarking against industry best practices and supporting data-driven decision-making every step of the way.
Today’s consumer goods leaders can no longer rely on static plans or gut instinct alone. Budgeting, forecasting and financial modeling are essential tools for navigating uncertainty—whether from market dynamics, evolving consumer trends, or sudden changes in tariffs and trade policy. By partnering with CBIZ’s experienced consumer and industrial products industry teams, business owners, private equity sponsors and C-suite professionals gain the guidance and tools needed to drive growth and resilience in a changing world, safeguarding margins and making confident decisions even when external factors shift rapidly.
Let us help you chart your path forward with confidence, clarity and actionable insight.
Michael Sacco, CPA, is the national consumer and industrial products industry leader at CBIZ, where, along with his teams throughout the country, he helps companies achieve financial excellence through tailored consulting, advisory and outsourced services. To learn more about how CBIZ can help your business thrive, visit cbiz.com.
By Lisa Lopez, Director of Content Marketing at NuOrder by Lightspeed
As e-commerce adapts to AI, traditional search engine optimization (SEO) may be less effective for brands. Consumers are adopting AI more quickly than brands, with 60% using AI to assist with their shopping, according to the University of Virginia. Brands cannot currently pay for placement in AI search results, and many factors influence organic inclusion. To increase the likelihood of being recommended by AI, brands should optimize their websites for AI web crawlers, enhance expert content and strengthen their presence on review sites, forums, social media and in media coverage.
Consider a hypothetical real-world example. A consumer asks an AI assistant to find a black dress with spaghetti straps and a lace skirt like Emma Stone wore to the Venice Film Festival. AI crawls websites for dresses with similar product descriptions, analyzes articles that publishers like People or Elle have posted featuring shopping recommendations to copy Emma Stone’s style and sweeps social media for content. Brands that have maximized their potential to be discovered based on the consumer’s search parameters will have a better opportunity of being included in the AI recommendations.
As AI affects the value of SEO investments, brands will need to explore new ways to reach customers. Expanding existing wholesale business offers a more straightforward path than navigating emerging AI search strategies for many brands. This does not mean that brands should ignore AI altogether because it can play an important role in growing wholesale business.
Artificial intelligence is transforming commerce, from product design to final sale. While AI has significant potential to reshape wholesale, most brands are still in the early stages of adoption. Surveys from NuOrder by Lightspeed show that only 20% of brands utilize AI for demand forecasting, 13% have implemented AI pricing models, and 1 in 3 brands have not yet integrated any AI solutions. Despite this cautious approach, AI is already having an impact on sales.
The introduction of AI-generated overviews at the top of search results is transforming how consumers discover brands and research products online. A recent Pew Research Center analysis found that when these summaries appear, only 8% of users click on traditional links, which is about half the rate observed without AI summaries. This shift presents significant implications for brands and may signal new opportunities for wholesale retail.
To be ready to reap the benefits of AI and optimize their wholesale business, brands need the right foundation. That starts with eliminating data fragmentation. AI requires unified and consistent data to deliver insights, so siloed enterprise resource planning (ERP), customer relationship management (CRM) and business-to-business (B2B) systems prevent accurate predictions. Brands should integrate data systems using real-time syncing and application programming interface (API) connections to ensure clean, connected data. Tech stacks should be consolidated for seamless data flow between tools. Any manual processes, like inventory updates or pricing, should be digitized and automated to allow AI to make recommendations. Finally, brands should align AI initiatives with specific business goals (e.g., improving margin, reducing stockouts) to ensure measurable outcomes.
As retailers digitize and streamline their buying processes, they expect brands to have assets and sales data easily accessible via digital formats as well. Brands need to be able to quickly deliver product information, inventory numbers, pricing and other assets. B2B e-commerce tools can aid brands with fulfilling buyer requests, and they are valued but also underleveraged. According to NuOrder by Lightspeed data, 67% of brands say B2B e-commerce tools are critical, but only 25% have fully integrated them with ERP systems. Manual processes and partial integrations create friction and missed opportunities in wholesale operations, so brands that are focused on growing wholesale need to invest in full ERP integration to streamline orders, sync inventory and unlock real-time forecasting to improve sales. Without proper adoption and consolidation of core B2B e-commerce tools, it can be difficult for brands
to successfully grow retailer relationships through marketplaces.
Optimizing sales processes means retailers are relying on marketplace platforms more frequently for wholesale discovery. Marketplaces are not a replacement for direct-to-retailer sales, rather a tool for enabling orders. Thirty-two percent of brands use marketplaces to support wholesale relationships, based on NuOrder by Lightspeed analysis. Marketplaces help brands reduce overstock, increase discoverability, streamline new order inflow and test new product launches without undermining retail partnerships.
Fully optimized brands are amplifying the benefits of AI and marketplaces by using them collaboratively. AI data can help brands increase their wholesale business through smarter forecasting, personalization and dynamic pricing. Brands can also use these metrics to ensure the right product reaches the right customer at the right time to maximize sales, reduce overstock and optimize customer experience. Additionally, having products listed on retailers’ websites can increase brands’ exposure to AI crawlers that are then more likely to mention a brand in summarized search results.
Brands that have been waiting to evolve their technology strategies are now at a pivotal moment. As AI becomes more prevalent throughout the retail industry and as more consumers turn to AI to assist them with shopping, brands that remain mired in spreadsheets and manual processes will be at a disadvantage. Adoption of AI is still early, but the potential to streamline B2B sales is massive.
By Krieger Worldwide
International shipping can feel a bit like walking a tightrope—there’s a lot to balance, and one misstep can create delays, fines or frustration. Among the most challenging aspects is navigating customs. For newcomers, customs might seem like a bureaucratic hurdle, but in reality, it’s a system designed to regulate trade, collect duties and ensure safety. Understanding how to work within it and, perhaps more importantly, how to plan ahead can make international shipments far smoother.
Customs regulations vary widely by country. Each destination has specific requirements regarding documentation, duties, tariffs and prohibited items. Even small errors, like a typo in a product description or an incorrect Harmonized System (HS) code, can trigger inspections or delays. That’s why freight forwarders and customs brokers, like Krieger Worldwide, play such a crucial role. We guide clients through the maze of requirements, reducing the risk of costly errors.
One key to smooth customs clearance is preparation. Start by ensuring that all paperwork is accurate and complete. Bills of lading, commercial invoices, packing lists and certificates of origin are common documents that must be aligned with both the exporter’s and importer’s requirements. For example, if you’re exporting textiles from the United States to Europe, a small discrepancy in the stated fiber content could cause customs officials to hold the shipment for clarification. It might seem minor, but the delays can cascade into bigger operational headaches.
Another important factor is understanding tariffs and duties. Different products are subject to varying rates, and some may even qualify for reduced tariffs under trade agreements. Being proactive, calculating potential duties and planning for them in advance prevents surprises at the border. In practice, a U.S. electronics company shipping to Mexico might find that certain components are eligible for
preferential treatment under the United StatesMexico-Canada Agreement (USMCA), which could significantly reduce costs if properly documented.
Customs compliance isn’t just about avoiding penalties; it can also improve efficiency. Shipments that are properly documented and classified often move faster through ports, which can mean shorter lead times, lower storage costs and happier clients. Conversely, a shipment flagged for additional inspection can sit in a customs warehouse for days, or even weeks. That’s the difference between smooth operations and a logistical headache.
Working with experienced partners is particularly important for businesses new to international shipping. Freight forwarders and customs brokers can anticipate challenges and proactively address potential issues. For example, a recent client of ours, a U.S.-based manufacturer exporting machinery parts, was unfamiliar with the documentation required for a shipment to South America. By coordinating with customs agents and preparing detailed paperwork in advance, we avoided delays that might have cost the client both time and money.
It’s also worth noting that customs processes are increasingly supported by technology. Electronic filing systems, AI and automation tools, and online tracking platforms improve accuracy and visibility. That said, technology alone cannot replace human judgment. Complex shipments, regulatory changes and unique scenarios still require expertise, foresight and, sometimes, a bit of creative problem-solving.
Understanding local regulations in the destination country is equally important. Some countries have strict rules on labeling, packaging or product standards. Missing these requirements can result in delays, returns or fines. For example, a food product exported from the United States to the European Union may require specific labeling, health certifications or
testing documentation. Knowing this ahead of time ensures a smoother flow through customs.
Insurance is another layer to consider. Even with careful planning, shipments can be delayed or damaged. Freight forwarders can help clients arrange insurance coverage, providing peace of mind. After all, a delayed shipment is not just an inconvenience; it can affect production schedules, sales and customer satisfaction.
We should also highlight the broader context of global trade. Krieger Worldwide has been nominated for the 2025 Go Global Awards, taking place in London on Nov. 1819, 2025, hosted by the International Trade Council. This event is more than an awards program—it’s a convergence of global business minds, a platform to exchange ideas, foster collaboration and create opportunities in a fast-evolving world. Being recognized in this context reflects our commitment to excellence in helping clients navigate complex logistics and international trade.
Ultimately, navigating customs successfully comes down to preparation, expertise and vigilance. Freight forwarders serve as guides through this intricate process, helping businesses anticipate challenges, maintain compliance and move goods efficiently. The rules may seem complex at first, but with careful planning, they become manageable. And in some ways, mastering customs isn’t just about avoiding problems; it’s about creating a smoother, more predictable supply chain, which can be a real strategic advantage.
So, whether you’re a small business shipping a handful of products or a large company managing global exports, understanding customs is essential. Take the time to learn the requirements, work with experienced partners and plan ahead. Doing so not only reduces risk but also ensures that your goods move efficiently from one market to another, supporting growth and reliability in a world that demands both.
By Ron Friedman
Hello again! We are now into fall, and the Fall Classic, as baseball has come to be known, is upon us. The Dodgers have made it 13 years in a row to the baseball playoffs. Since this is a fashion magazine, I thought it would be interesting to see which player has sold more jerseys than any other player in baseball. The answer is easy. Since 2023, Shohei Ohtani has led all other baseball jersey sales, followed by Mookie Betts, Aaron Judge and Derek Jeter. Sorry, Yankee fans, but the Dodgers win again. Just maybe we will get lucky and have another Dodgers-Yankees World Series.
The last quarter showed an increase in gross domestic product (GDP) of 3.8% according to the latest data released by the Bureau of Economic Analysis. This annualized growth rate refers specifically to GDP in the second quarter of 2025. The upturn was driven by a decrease in imports and increased consumer spending. This growth was stronger than many economists had predicted and follows a contraction in the previous quarter.
The National Retail Federation (NRF) forecasts that retail sales for the 2025 holiday season will continue to show steady growth similar to previous years. Specifically, the NRF predicts retail sales in 2025 will increase
between 2.7% and 3.7% over 2024, with projected total U.S. retail sales reaching between $5.42 trillion and $5.48 trillion for the year. This aligns with the holiday sales trend from 2024, where the NRF reported growth of 2.5% to 3.5% for holiday sales compared to 2023, with actual holiday spending in November and December 2024 reaching $994.1 billion—slightly higher than expected due to improved consumer confidence and moderating inflation.
Reading this data makes one think that everything is just going along great for retailers. But I am not seeing these improvements when I drive along various streets in Los Angeles. Why are there so many storefronts that are closed that were once the home of fashion retailers selling various apparel and clothing? Is it that consumers do not want to deal with the crime that has hit many retailers? We have all heard and seen on television the smash and grabs that hit our retailers last year. I am happy to say that our city leaders in Los Angeles have made it clear that this will not be tolerated, and it appears that the message got out, as we are no longer hearing about it on the news on a daily basis.
Fashion retailers once upon a time represented the most stores in malls, but not anymore. The
malls that are successful have converted to entertainment destinations. When I visit these malls, I am impressed with all the changes. With an increase in non-apparel stores, you just want to hang out in the mall and enjoy your time there.
There is no doubt that e-commerce is taking a toll on the retail stores. COVID changed the way our workforce spends their time and money. Who needs to dress up when you are working from home and maybe going into the office a couple of times a week? If you need to buy something, the web is just waiting for you to visit its sites and spend on anything you need, with the product arriving at your doorstep the next day.
Online shopping will not be going away, but what will it take to improve retail store sales? The consumer needs a reason to get out and visit retail stores. Stores need to look fresh with new, exciting products for consumers. If we could only get people back to the office at least four days a week, retail sales will improve. The consumer will spend more money on fashion for the office workday, and restaurants and retail stores will see more foot traffic during lunch hours. Sounds like the good old days before COVID!!!!
In each article I write, I want to bring some nostalgia back to you, the reader, so let me know if you remember some of these companies.
In 1971, there was no Visa or Mastercard; there was only Diners Club (started in 1950) and American Express (started in 1850). Only the very rich had the use of these cards.
Estimates from retail history sources and trade publications suggest that in 1970, there were likely between 7,000 and 9,000 department store locations nationwide.
• The 1970s were considered a peak era for traditional department stores, with prominent national chains (like Sears, JCPenney, Macy’s, Montgomery Ward and Gimbels), as well as many regional chains and local independent department stores.
• These figures typically include both flagship urban stores and suburban mall anchor locations.
• The department store inventory at that time was much larger than today, as the decline and consolidation in the industry did not accelerate until the late 1980s and 1990s with the rise of discount and specialty retailers.
With no credit cards readily available to the consumer and department stores knowing that not everyone had the ability to always pay cash, the stores created their own credit cards. Yes, that is right. Many of these 7,0009,000 department stores created their own credit cards, but they needed a company to process the credit card charges and collect the money from the customer. The first client that I had the privilege to audit was United Factors Retail Service Corporation (UFRSC), and they were the processing company for many of the department stores that created their own credit cards. Each department store had an individual bank account under its name and was managed by UFRSC. As an outside auditor, I had to reconcile all the bank accounts for the year-end audit. That kept me very busy. As you can imagine, the consumer had a wallet just filled with individual department store credit cards. When Visa and Mastercard became popular in the late 1970s, the department store credit cards started to disappear, and thus came the end of United Factors Retail Service Corporation.
Special event: Artificial Intelligence Unplugged
Date: Dec. 1, 2025
Time: 6-9 p.m. ET
Location: Versa, 218 W. 35th St., Floor 7, New York, NY 10001
Hosted by Mann Publications, Sponsored by CBIZ
Join us for an insightful evening featuring expert discussions on the latest advancements in artificial intelligence! Enjoy cocktails and a buffet as you connect with industry leaders and learn about the future of AI and its impact on consumer goods and real estate.
Until next time, remember what I always conclude with—if you are not having fun, then do something else!
Ronald S. Friedman, CPA, is an advisory and assurance partner in the Los Angeles office of CBIZ (formerly Marcum LLP) and a retail practice leader in the firm’s consumer and industrial products group. Contact him at ron.friedman@cbiz.com.
By Marshal Cohen
“Invisible inflation” is what I call the period we are in right now. Retail is holding up. Food and beverage are up 2% while general merchandise is flat to last year when we look at the retail dollar sales through the third week in September. With retail sales showing little to no growth over last year despite higher prices, it sends a mixed message to retailers and economists. We hear all over the media about how the prices are up. And they are. But if that is the case, why are we not seeing higher dollar volume? We are seeing consumers pull back
on the amount they are buying. Food and beverage saw a rare drop of 1% in units, and general merchandise actually dropped 2%, but that doesn’t sound like a lot. What is happening is that prices are up in most areas, but the consumer is still willing to pay the price. Many consumers tell us they are willing to pay between 10% and 12% more for products they really want, knowing that prices are up. They are not willing to sacrifice their wants up to that point. But when the prices start to climb above that threshold, watch what happens.
Prices have risen in many areas. Food has seen increases this year, an average of 3%, but that is relatively normal. However, areas like cocoa and coffee have seen increases closer to 50% due to weather and supply chain challenges. Tariffs don’t help when they add on more costs from importing these basic ingredients. We tend to accept paying those higher prices, as many need to have their morning coffee or chocolate bar fix. Even during the recession in 2008, we saw consumers pull back—but not from their morning indulgence of coffee.
The areas to watch are coming from general merchandise. Look at these average category price increases in a few industries for this August versus last year in August:
• Housewares up 26%
• Toys up 21%
• Beauty up 20%
• Small appliances up 16%
• Footwear up 16%
Now, this list shows some sizable price increases. Some of these industries are feeling the pain, with sales falling off, while others are hanging in, with consumers spending despite the increases in costs.
Now take apparel. Apparel hasn’t been doing all that well. Consumers have prioritized their purchases—and have made things like apparel the most discretionary of discretionary products. Apparel’s average price is up only 5%. But sales are not even reaching last year’s levels.
“Invisible inflation” is when the consumer doesn’t act to the same level of price elevation. This is the period we are in now. Consumers are prioritizing their purchases and spending in some cases beyond their means. We are watching debt elevate to new levels, with delinquency rates climbing rapidly. Add in the ever-important holiday season, where consumers stretch beyond their limits, and we will soon be entering more challenging times for spending as we navigate into 2026.
So, what can you do? Make sure you and your product or service remain paramount in the consumer’s mind. Make sure you keep new and exciting in the equation. Innovation has been the catalyst for growth for the past few years and is becoming more important than ever. Consumers only need to replenish the same, but will reach for new and innovative products to add to their spending. Convenience plays a role, too; make it simple to reach or obtain your product or service. Follow through on promises that separate you from the competition, and you will beat the “invisible inflation” that will become visible in 2026.
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Joanie Clothing recently unveiled a collaboration with six-time Emmynominated actress Christina Hendricks. Featuring 12 heirloom dresses designed for elevated everyday style and adding a touch of sensuality to any occasion, this capsule collection reflects Hendricks’ glamorous and luxurious signature style.
Filled with elegant vintage prints, rich fabrics and silhouettes cut for curves, every dress in the Christina Hendricks x Joanie collection is designed to be worn and loved for years to come. Inspired by Hendricks’ love of vintage clothes and old Hollywood glamour, this collection skillfully marries the past and present, with vintage details inspired by Hendricks’ own closet, as well as the wonderful costume and fashion designers and tailors she has had the honor of working with throughout her career.
Lucy Gledhill, Joanie’s founder, described what it was like working with Hendricks:
“Christina Hendricks emanates beauty. It’s difficult to describe in a sensible way, but she genuinely glows. It’s not something I’ve ever witnessed before, but I can only describe it as old-fashioned Hollywood superstar power. It’s difficult to muster, but once you look beyond the flawless alabaster skin, glistening hair and showstopping curves, you’ll find someone really cool, too. Christina has an innate understanding of
her body and what looks good on her. It’s a rare commodity indeed, but I believe Christina Hendricks to have the whole kit and caboodle—she’s what you’d call the full shebang.
“When I first manifested the idea of working with Christina Hendricks, I thought the collection was going to be a sassy line of sexy wiggle dresses. (Maybe I’d watched a little too much ‘Mad Men’? Maybe I’d conflated her too much with her character, Joan?) But, when I met Christina and we started working on the collection, I started to see a clever, creative, driven woman who was so keen to get involved— someone who was passionate about design, fittings, and so responsive about fabrics and textures, mixing colors and pairing different inspirations together. Christina is witty, well-traveled, and has impeccable taste, and her mind is chock-full of beautiful inspirations that we’ve translated into a capsule collection of frocks to make everyday dressing a little bit more special. When I visited Christina’s home, I think I began to understand her magic a little more. She’s an absolute magpie for nostalgia and just wild about whimsy.
“We used the same principle in our line of dresses—they are not traditional occasion gowns (because who gets to go to those sorts of events that often?), but they are dresses that elevate your everyday or enhance your weekend plans. They make you feel amazing because they are that little bit more special. They amplify the feeling of dressing up for the small stuff—of dressing up for you. Luxuriating in feeling that little
Every dress in this limited collection is named after an aromatic flower used in perfume making, chosen by Hendricks to reflect the feelings these fragrances evoke. Much like perfumes, Joanie dresses are designed with quality, originality, longevity and versatility in mind: This capsule collection of dresses looks to the future in its environmentally conscious fabrics, constructions and production methods.
Joanie’s entire range is made using more responsible materials, and the Christina Hendricks x Joanie collection is no exception. Every dress is made from more environmentally conscious fabrics, including heavyweight recycled polyester velvet, floaty responsibly sourced viscose chiffon and a rose jacquard fabric made with Lenzing EcoVero viscose fibers.
Joanie Clothing launched in October 2016, aiming to do things differently by creating fun and quirky styles that couldn’t be found on the high street. A love of nostalgic style is deeply rooted in everything the brand creates, taking the best bits of vintage clothing and reimagining them for the modern, everyday wearer.
As a female-fronted brand, Joanie’s goal has always been to champion women with their own individual style—those who don’t follow every trend, are sentimental about clothing and use fashion to express their personality. Their styles are created to stand the test of time, and this approach to design is what led Joanie to become a more environmentally conscious brand.
bit more fancy.”
Hawke & Co., the contemporary menswear brand known for its rugged yet refined outerwear, released its Spring/Summer 2026 collection, channeling the spirit of outdoor escapes with a modern edge.
Drawing inspiration from camp life, golf and fishing culture, the new collection blends rugged functionality with elevated style. Lightweight, breathable outerwear, versatile separates and effortless layering pieces are designed to transition seamlessly between the city and the outdoors, reflecting Hawke & Co.’s commitment to functional, stylish and high-quality outerwear that is accessible to everyone.
Founded in 1958 in Brooklyn under the original name Rosebro (Rosenberg Brothers), Hawke & Co. has stayed in family hands for three generations. Today, Michael Rosenberg leads the company from the brand’s headquarters in Manhattan’s Garment District, where he
oversees design, marketing and sales—maintaining the brand’s DNA while ushering in new innovations. Under his leadership, Hawke & Co. continuously evolves its products, using the latest technology and sustainable practices to deliver outstanding value to its customers.
The brand continues to evolve, with the recent launch of a women’s collection and a new focus on direct-to-consumer distribution. These efforts have brought Hawke & Co. closer to its customers, expanded its market reach and positioned it as inclusive, versatile and forwardthinking.
The Spring/Summer 2026 collection reaffirms Hawke & Co.’s dedication to combining function, style and versatility, offering pieces made for the modern man navigating both city streets and outdoor escapes.
When Amanda Sheppard steps onto a golf course, she isn’t just playing— she’s rewriting the scorecard. Known as “Simba” for her unapologetic spirit, Sheppard founded SMBR Golf to show that two things can be true at once: sport can be polished and bold, clothing can be functional and fearless, and failure can be painful and the best redirection we’ll ever get. With the July 2025 launch of SMBR’s debut capsule, Genesis, Sheppard made one thing clear: SMBR goes beyond apparel—it opens up a new fairway.
Sheppard didn’t begin in golf. Her first steps were in fashion—modeling and working behind the scenes on shoots—where she learned early that clothing tells a story long before words do. From there, she built a career in hospitality operations, overseeing major restaurant openings and managing large-scale teams. That chapter taught her that experiences matter most, and that the devil is always in the details: how a space feels, the precision of execution, the discipline of structure.
“You have to go small to get big,” Sheppard said. That discipline became the backbone of SMBR: every seam intentional, every silhouette designed to deliver more than performance. It’s about creating a feeling— confidence, presence, connection. The same lessons that made her successful in hospitality now live in SMBR: empathy, precision and the courage to take risks.
For Sheppard, growth has been less about big wins and more about the work in between. It has meant shifting production schedules, revising tech packs, rebuilding timelines and finding vendors who could become true partners. Every missed deadline or design misstep became feedback rather than frustration.
“Progress for me has meant staying in motion,” she said. “You absorb what went wrong, you adjust, and you keep building. It isn’t glamorous work. It’s ordering another round of samples, rewriting a calendar or sourcing fabric all over again. But those small corrections are what move the brand forward.”
What kept SMBR on track was not only persistence but conviction. Sticking to her gut and returning to her “why” created the difference between chasing shortcuts and building something lasting. Growth has come from refusing to compromise on intention, even when that required taking the longer route.
For SMBR, momentum has come from stacking those small corrections until they compounded into progress. The brand has been shaped not by avoiding difficulty but by working through it. Growth is less about shortcuts and more about the grit to stay in motion and the resolve to hold to your “why.”
For Sheppard, golf became more than a backdrop for SMBR—it became a mirror. It’s the early mornings when the dew hasn’t lifted, the rhythm of a swing that feels different every time, the conversations that happen when a round stretches into hours. Golf
“Progress for me has meant staying in motion”
became the first sport where she could slow down without losing her edge, a space where precision and creativity had to coexist.
“Golf gives me the same feeling fashion and hospitality once did,” Sheppard said. “It’s part ritual, part performance. You show up with yourself exactly as you are that day— and you learn to adapt. Sometimes that means fighting the course, and sometimes it means letting go.”
It’s also a sport of extremes—you can shoot your worst round one day and your best the next. For Sheppard, that duality is what makes golf so human.
“It shows you that perfection isn’t the goal. The real game is learning to lean in when you blow up a shot, reset, and focus on the next move. That’s life too. It’s about growth, not flawless execution.”
Just as important, golf is a connector. It creates opportunities to meet new people with different life experiences and stories, and for a few hours, everyone is bound by something in common: the game. That shared rhythm—celebrating great shots, laughing off the bad ones—becomes its own language. And in those spaces of connection, Sheppard found the clearest inspiration for SMBR: apparel that doesn’t just perform but unites.
SMBR’s debut capsule, Genesis, sets the tone for everything to come. The name itself is intentional— the formation of something. The collection features seven limited-run pieces, produced in Los Angeles with premium European fabrics. Every top was designed with a matching bottom, cut to flow so seamlessly that you question if you’re wearing a one-piece. It’s deliberate, minimal and sharp— built to feel like more than an outfit, but a statement. With Genesis, the first collection becomes a manifesto: small, intentional, fearless—the very blueprint of SMBR’s promise.
SMBR is a new fairway. The lioness is the brand’s character, a reminder of quiet strength and connection. For Sheppard, clothing is only the starting point; the real mission is to build a community of women who connect, grow the game and keep shifting the narrative together. Every capsule is small, thoughtfully curated and storytelling-driven. No excess. No noise. Just pieces that carry weight and meaning. Because when her story becomes the mother tongue of the game, everything shifts.
Golf has long been written to one script. SMBR exists to lay down a new blueprint—where women aren’t adapting to the game but shaping it. Not louder. Not softer. Simply truer.
Sheppard’s approach isn’t about exclusion, but expansion. It’s about balancing tradition with innovation, creating space where individuality and belonging can coexist. Her game, her move, her narrative.
Sheppard doesn’t want SMBR to be another option on the rack— she wants it to set a new standard.
“Confidence doesn’t mean being the loudest,” she said. “It means being fluent in yourself.” Polished but bold. Empathetic but unapologetic.
The future of SMBR is about connection—creating spaces where women feel seen, celebrated and invited in. SMBR plans to expand into curated gatherings, digital platforms and partnerships that bring women together on and off the course.
“The greatest win for me won’t just be seeing SMBR on a fairway,” Sheppard said. “It will be seeing women meet each other through the brand, share a round, share a story, and feel like they’re part of something bigger.”
This isn’t rebellion. This is reality. And it’s “her” move.
Q: What’s always in your golf bag besides clubs?
A: AirPods, a pile of old scorecards I can’t throw away, sunscreen, a range finder, snacks. And if I’m being honest, there’s a ready-to-drink margarita tucked in there too… maybe two.
Q: Favorite course you’ve ever played (or dream course)?
A: Teeth of the Dog at Casa de Campo in the Dominican Republic. Nine holes run along the ocean—it’s breathtaking, and easily the most memorable course I’ve ever played.
Q: Who inspires you?
A: Sharon Stone. She embodies confidence without needing to prove it. She’s timeless, but she’s never been afraid to take risks or shock the room in her own way. I admire how she’s always balanced grace with edge—it’s the same balance I aim for with SMBR.
Q: Favorite place to travel?
A: Anywhere I can bring my golf clubs and enjoy the warm weather and beach life. So far, it’s been Australia.
Q: Go-to piece from the Genesis collection?
A: The Mari Asymmetric Shirt. That oneshoulder cut is very me—edgy. I think we all have a go-to piece in our closet that we naturally always gravitate to.
This fall, Pandora launches the Pandora Talisman collection, ushering in a new era in the Pandora jewelry universe. Inspired by ancient coins, the collection transforms timeless symbols into modern expressions of personality. Each piece is designed to reflect the values it embodies, echoing the campaign message.
This launch marks a reimagining of Pandora’s traditional design codes, offering a new aesthetic defined by storytelling, textures and the beauty of imperfection. Within each Pandora Talisman lies a symbol, a memory, a piece of what makes you unique. These are jewels that not only shine but bring your story to life.
The collection is founded on 12 designs engraved with Latin inscriptions such as “amor vincit omnia” (“love conquers all”) or “per aspera ad astra” (“through hardship to the stars”). Combined with powerful symbols—hearts, moons and stars—each piece in the Pandora Talisman collection tells a meaningful, personal story.
One design in the collection combines lab-created mother-of-pearl with 14-karat gold plating, lending the piece a unique depth and expressiveness. The largest element is engraved with delicate arrows, a powerful symbol of hope, resilience and growth. The collection comprises sterling silver, 14-karat gold-
plated and two-tone pieces, allowing for versatile and individual styling.
“Pandora Talisman is more than just a new collection; it’s a new way to connect, reflect, and express personality and history,” said A. Filippo Ficarelli and Francesco Terzo, SVP creative directors of Pandora. “The pieces symbolize memories, reflect one’s personality and remind us that we must imbue things with meaning ourselves.”
Each piece in the Pandora Talisman collection can be worn individually or with two newly designed chains, crafted from the signature sterling silver or in 14-karat gold plating.
Bringing you the latest breakthroughs in software, I.T. and fashion technology. From creative solutions to insights from experts, we are the source for all things fashion tech.
Online shopping has transformed nearly every corner of retail, yet for many consumers, the experience hasn’t kept pace with the rest of our digital lives. Search results feel endless, shopping carts overflow with tabs and screenshots, and recommendation engines often fall flat. In an era when personalization is the expectation— from our news feeds to our streaming platforms—online shopping still feels clunky.
Enter Tagg Me, a new fashion-tech startup aiming to streamline and personalize the way we shop. The company, founded by Lauren Willian and launched in beta in September, is building what it calls a “smarter, more intuitive shopping experience.”
The fashion industry has been experimenting with technology for decades, from digital fitting rooms to AR try-on apps. But one of the toughest challenges has been personalization. Many platforms rely on lengthy style quizzes or swiping interfaces that feel more like a chore than a service. Recommendation engines on major e-commerce sites often surface the same products repeatedly or push items that miss the mark entirely.
That’s where Tagg Me believes it can innovate. Instead of asking shoppers to do the work of teaching a system their preferences, Tagg flips the model: the platform learns silently in the background as you shop the sites you already love.
“We’re living in a world where AI can generate a song in your style or write a message in your tone, but when it comes to something as personal as fashion, shoppers are still stuck scrolling through endless noise,” said Willian. “Tagg is designed to cut through that clutter, remember what you love and recommend things you’ll actually wear—without changing how you shop.”
Tagg Me is currently available as a free Chrome extension. After installing, users shop as they normally would across an expanding list of partner retailers, including Anthropologie, Revolve and Princess Polly. As shoppers browse, Tagg quietly records the products they click on.
This passive data collection fuels three core features:
1. Personalized feed: Much like a social media algorithm curates your “For You” page, Tagg generates a dynamic stream of clothing and accessory recommendations that align with your personal style. Each new click refines the feed, making it smarter over time.
2. Shopping history: Every product you’ve looked at is saved privately, solving the all-too-common problem of lost tabs or forgotten items.
3. Tagged wish list: Shoppers can save favorites into an organized list, and even dislikes help finetune future recommendations.
By embedding itself into the natural flow of online shopping, Tagg removes friction and provides a single hub that centralizes the experience.
Tagg’s approach reflects a broader shift in fashion-tech, where personalization and AI-driven discovery are taking center stage. Platforms like Stitch Fix pioneered algorithmic styling, while luxury players like Farfetch have invested in AI to forecast demand. But what makes Tagg unique is its ability to position itself as an overlay to the entire internet.
Instead of competing with major retailers, Tagg partners with them. It aggregates thousands of brands and price points into one curated feed that is tailored specifically to the preferences of each consumer. Willian believes this is the next frontier of fashion-tech: platforms that act as connective tissue, bridging the gaps between brands, retailers and consumers. The result? An online fashion world that feels more connected and more personalized.
The beta launch is just the beginning. As Tagg evolves, Willian envisions deeper integrations with more retailers, smarter AI that learns not just what you click but how you combine pieces, and even tools that help shoppers refine a personal brand aesthetic over time. A mobile app is expected to debut in early 2026.
For the fashion industry, this signals a broader move toward technology that enhances—rather than replaces—the human element of style. Where early fashion-tech experiments often leaned on gimmicks, today’s consumers want utility: less clutter, more relevance, and shopping experiences that feel tailored to their lives.
As Willian puts it, “Shopping should be fun and inspiring, not exhausting. We want Tagg to be like that stylish friend who always knows what you’ll love, and who keeps track of everything, so you don’t have to.”
With personalization driving the next wave of fashion-tech, Tagg Me’s debut couldn’t be more timely. For shoppers overwhelmed by the noise of modern e-commerce, it offers a simple promise: a smarter, more intuitive way to discover style in the digital age.
In the fast pace of urban life, Nuna offers both a pause and a statement. The world’s first emotiontracking smart pendant, Nuna was designed to fuse the grounded simplicity of Zen with the sleek polish of modern jewelry.
Its smooth contours evoke tranquility, like stones shaped by nature, while its metallic chic surfaces reflect cosmopolitan energy. This duality makes Nuna unique: an accessory that soothes the mind yet elevates the wardrobe.
Inside, Nuna is powered by advanced AI, continuously and automatically sensing emotional states through multi-modal signals— voice, body, and environment. The result is a private, real-time emotional map, secured entirely on-device. No manual input, no compromise of data. Just seamless awareness, worn as part of your everyday style.
For those who seek mindfulness without losing momentum, Nuna is both anchor and accent. It slips into yoga practice as easily as it does into eveningwear, reimagining wellness as part of modern luxury.
Rachel Bloom’s eponymous startup launched its debut collection of industry-fi rst anti-theft handbags, redefi ning what a modern handbag can be. By fusing sleek design with proprietary security technology, each piece gives wearers the freedom of security—ensuring they never have to choose between safety and style.
The designs were inspired by Bloom’s own experience of having her bag, phone and wallet stolen while out with friends. Joining the millions impacted by personal theft, pickpocketing and bag snatchings each year, Bloom recognized the urgent need for smarter safety solutions. So, she set out to create a brand with a bold mission—to redefi ne the modern handbag by delivering sophisticated style without compromising security. In its beta phase alone, the brand received over 10,000 waitlist signups and inquiries, proving that it delivers a real solution people have been waiting for.
“Whether on a night out in their city or traveling the world, every person deserves to feel safe without sacrificing their personal style,” said Bloom. “We’re not just launching another bag—we’re launching a revolution in personal security. We want every person to feel empowered, protected and in control, wherever life takes them.”
At the center of Rachel Bloom’s debut collection is a suite of groundbreaking proprietary smart security features, controlled seamlessly through the Rachel Bloom mobile app. The brand’s core innovation is biometric fi ngerprint access, which ensures only the bag’s owner can unlock it—putting them in full control of their belongings. Additional features include GPS tracking and distance-triggered alarms, accessible via the Rachel Bloom app, that will sound if the bag goes out of range from the wearer and ultimately deter a potential theft situation. All encased in cut-resistant layers, slashresistant linings and optional puncture-proof zippers, each piece offers unprecedented levels of security, setting a new standard for the handbag industry.
Debra Hazel Communications North Las Vegas, Nevada 201-618-5247
With the holidays just around the corner, look for some amazing new retail in New York and around the country for gifts—and terrific eateries for entertainment!
All About Apparel and Accessories
Kutjen, the women’s cashmere brand from Paris, has come to the U.S. with a boutique at 831 Madison Ave. Commercial Observer reports that Lululemon is moving from 520 Broadway to a larger location at 524 Broadway. Abercrombie & Fitch will take the vacated space.
Asian beauty retailer Sukoshi opened a new location at on 1542 Third Ave. on the Upper East Side. It will be the largest Asian beauty store in the city, the company said. Founded in 2018, Sukoshi has been at the forefront of the Korean beauty wave across North America, featuring over 200 Asian beauty brands, with Sukoshi curating the new brands alongside time-tested skincare staples. With New York marking its 15th store, the company is on track to exceed 20 locations by year-end.
Food, Glorious Food
Grocer Aldi is coming to The Ellery, a new luxury rental residential offering designed by Handel
By Debra Hazel
Architects, that spans 32 stories at 312 W. 43rd St. The 25,000-square-foot Aldi location will provide prime space on 42nd Street, on the edge of Times Square. The store is expected to open in 2026.
Third Space Hospitality, the team behind restaurants including Maison Close, has opened Ayah, an authentic Moroccan restaurant located at 77 W. Houston St. in Soho. At the helm of Ayah’s kitchen is executive chef Geoffrey Lechantoux, known for French cuisine. To master Moroccan flavors, chef Lechantoux trained under chef Meryem Cherkaoui, a graduate of the Institut Paul Bocuse and a global ambassador for Moroccan gastronomy. Chef Cherkaoui’s acclaimed restaurant, La Maison du Gourmet, has cemented her reputation, with appearances on “Top Chef France” and “MasterChef France.” Lechantoux is joined by chef Aïcha Sbaih, a French-born Moroccan chef who grew up immersed in the traditions of Moroccan cuisine. Their collaboration brings an expertly crafted menu that blends classic and contemporary Moroccan flavors, offering guests a culinary journey through Morocco’s rich heritage.
Simone Development Companies announced that Wingstop, a franchise restaurant chain specializing in chicken wings, has signed a lease for 1,300 square feet of retail space at 132 Tuckahoe Road in Yonkers, New York.
Fishs Eddy is coming to Brooklyn, opening a 3,800-square-foot store at 81 Front St. in Dumbo.
In the Florida Sunshine Alto Real Estate Funds announced the opening of Victoria’s Secret’s 7,500-square-foot flagship store on Lincoln Road in Miami Beach.
Even private jet passengers need airport retail. Luxury travel retail store Executive Retail Shop opened two new store locations with the Sheltair Aviation fixed-base operator (FBO) at Fort LauderdaleHollywood International Airport (FLL). The crown jewel is a 693-square-foot flagship store, newly opened at 1050 Lee Wagner Boulevard, Building 1050,
which showcases top-shelf spirits and fragrances. Reflecting the elegance of private aviation, the store’s sleek, modern layout is designed for convenience and indulgence, with high-end displays showcasing the finest luxury products tailored for the most discerning traveler. Complementing the flagship will be a smaller boutique shop, which is slated to open in winter 2025—a 325-square-foot space solely dedicated to high-end fragrances.
H&M debuted its Los Angeles flagship at the Farmers Market by the Grove with 15,000 square feet across two floors. More expansion is planned in the area over the next year. Primark announced the upcoming grand opening of its latest store at Cielo Vista in El Paso, Texas. Qdoba announced one of the largest development deals in brand history. Barry Dubin of B Wild Investments LLC has signed on to develop 50 new Qdoba restaurants across the states of Alaska, Utah, Nevada, Colorado and New Mexico. Initially, Dubin plans to focus on locations in Salt Lake City, St. George, Albuquerque, Las Vegas and areas surrounding Colorado Springs, Colorado.
Smashburger has opened its newest restaurant at Naval Air Station North Island in San Diego, serving the military community and their families. First National Realty Partners (FNRP) announced the opening of Academy Sports + Outdoors at Southland Crossings in Boardman, Ohio. The national sporting goods and outdoor recreation retailer recently opened a 55,000-square-foot store at the center. Marco’s Pizza. one of the nation’s fastest-growing pizza brands, announced a new three-unit franchise agreement to develop in Germantown, Maryland, and the surrounding area. Behind the multiunit deal are cousins Sri Masabathula and Sasi Vaddi, operating under SS Brothers Pizza LLC.
August 18–21, 2024
Join us at Las Vegas Apparel in August for our co-located market with WWIN (Womenswear in Nevada). Explore top brands’ latest trends, designs, and collections, including young contemporary and premium women’s lines. Our partnership offers exceptional amenities for buyers and an easy-to-shop, unified show floor. Take advantage of our Sunday opening ahead of most fashion week events!
Save the date for August 2024 and learn more about Womenswear in Nevada at WWINshow.com.
Register Now at LasVegas-Apparel.com
The Expo at World Market Center 435 S. Grand Central Parkway, Las Vegas, NV 89106
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Scroll. Swipe. Share. That is how Gen Z learns, shops and connects, and it is why influencers have become the most trusted voices for this generation. If influencers can shape what Gen Z buys, their strategies can also shape how we train and engage Gen Z frontline associates. This shift in behavior has profound implications not only for marketing but also for how retailers approach training and communication across their organizations.
Learning in a Digital-First Culture
Unlike previous generations who turned to television, newspapers or corporate memos for information, Gen Z lives in a culture of constant digital connection. They discover products, learn new skills and form opinions through TikTok, Instagram and YouTube. Their habits are visual, fast and peer-driven, and they expect information to be available whenever they need it on their mobile devices.
This is also how they learn. Long manuals and marathon training sessions no longer resonate with this group. They are accustomed to short, authentic and visual content that feels relatable and accessible. To train and engage them effectively, retailers must adapt.
By David Harouche
Influencers as a Model for Training Influencers offer a useful model. Their power comes from three qualities: authenticity, relatability and consistency. Authenticity matters because Gen Z can easily sense when something feels too polished or scripted. They respond to voices that are genuine, even if they are unvarnished. Relatability is equally important. Influencers connect because their audiences see them as peers who understand their world. For training, this means delivering content in a conversational tone and incorporating real stories from employees themselves. Finally, consistency is what keeps the connection alive. Influencers succeed because they show up regularly, and the same principle applies to training. Sporadic sessions cannot compete with ongoing communication that becomes part of the daily rhythm.
This approach does not mean diluting important information or reducing training to entertainment. It means presenting content in ways that align with how this generation consumes and retains knowledge. For example, instead of a text-heavy guide on a new pant fit, training could feature a short video where an associate demonstrates the fit, highlights key details and shares how to position it with customers. Compliance training can also move away from static slides and become a scenario-based clip showing real employees handling real situations. The message in both cases is just as serious, but the delivery makes it far more likely to stick.
Gen Z has also grown up with a sense of choice and control over the media they consume. They personalize their feeds, choose the voices they follow and expect interactivity. Training that reflects this flexibility will not only capture attention but also show respect for how they navigate the world. A short, relevant update that can be watched between customers fits naturally into their flow, while a once-ayear seminar feels out of step.
There is also an opportunity to tap into the power of peer influence within the workplace. Just as followers trust influencers because they feel like friends, associates are more likely to embrace lessons when
they come from colleagues. Sharing success stories, tips and experiences from team members brings training to life in a way that top-down directives rarely achieve. When curated thoughtfully, these peer contributions strengthen credibility while reinforcing the organization’s values.
For retail leaders, the larger takeaway is that communication with Gen Z employees cannot look like it did a decade ago. They are not passive recipients of information. They are active participants who expect dialogue, authenticity and a sense of connection. Training that feels like an ongoing conversation rather than a one-way lecture is far more effective in capturing attention and building engagement.
The workplace is changing rapidly, and Gen Z is already making up a significant portion of frontline teams. They are digital natives who carry their media habits with them into their roles. Ignoring this reality risks disengagement, lower retention and a disconnect between corporate expectations and employee experience. Embracing it, on the other hand, creates opportunities for stronger training, deeper loyalty and improved performance.
The influence of social media creators extends far beyond product marketing. Their methods provide a road map for how retailers can connect with and empower the next generation of associates. By focusing on authenticity, relatability and consistency, training can evolve from a static requirement into a dynamic experience that feels natural to Gen Z. Just as influencers have reshaped how brands connect with customers, they also hold the power to reshape how organizations connect with their employees. In today’s competitive retail environment, that connection may be the ultimate differentiator.
The 2025 holiday season is shaping up to be one of careful calculation for retailers. According to the National Retail Federation (NRF), holiday sales in November and December have averaged about 19% of total retail sales over the last five years, though for some retailers, the figure is even higher. For retailers, the holiday season is a critical period of heightened sales, fierce competition and strategic opportunity. In order to maximize profitability as holiday gifting peaks, it’s important to protect gross margins before markdowns come into play.
Holiday sales are often more profitable because the surge in purchases occurs without significantly increasing retailers’ fixed operating costs—retailers can maximize margins through scale. For 2025, consumer spending is expected to remain cautious as economic uncertainty shapes buying behavior. Against this backdrop, retailers face the challenge of striking the right balance between promotional activity and profitability. Prioritizing margin over markdown has emerged as the strategic focus.
Multi-Channel Demand Planning: Combining AI and Brand Identity
The uncertainty and ever-shifting dynamics of today’s retail landscape are reshaping how consumers shop, especially during the holiday season. To stay ahead, retailers are turning to AI-powered demand planning software that combines detailed analytics
By Max Ma
with merchant intuition and creativity. This powerful pairing enables retailers to anticipate shopper expectations at a granular level—down to style, color, size—and make smarter inventory decisions that drive both sales and satisfaction.
Blending brand identity with AI-driven insights allows retailers to deliver tailored shopping experiences that meet demand across every channel. By analyzing customer behavior, preferences and purchase history, brands can curate assortments that reflect their aesthetic and resonate with their audience, creating an authentic and personalized shopping experience that reinforces brand loyalty while boosting conversions through more intuitive, margin-protective product offerings.
A key distinction in holiday planning lies between discounts and markdowns. Discounts are temporary promotions used to spark urgency and drive sales during specific events, while markdowns represent permanent price reductions designed to clear out excess or slow-moving inventory.
The financial stakes are high. Markdowns have long been a drain on profitability, cutting into margins with estimates showing they cost U.S. retailers about $300 billion in lost revenue. That’s roughly 12% of total sales according to a report from Coresight Research. While that figure predates by almost a decade, with the current economic environment, it remains a telling indicator of how damaging reliance on markdowns can be to the bottom line.
The risks of over-relying on markdowns are clear:
• Diluted brand value: Frequent markdowns condition customers to wait for sales, weakens loyalty and diminishes the brand’s perceived value.
• Eroded margins: Each markdown directly chips away at profitability—not even accounting for the increased operational costs with storing and holding unsold inventory.
• Inventory glut: Excess stock leads to overcrowded racks of outdated merchandise, fueling a markdown dependency to clear cluttered storefronts.
Brand Loyalty vs. Bargain Hunting: What Wins Over Today’s Shoppers
Today’s consumers are showing a clear willingness to trade loyalty for savings. According to the Wunderkind “2025 Tariffs Consumer Impact” survey, 76% of Americans say they’re ready to switch brands for a better price, often for as little as a 10%-20% deal. This cost-conscious mindset puts retailers in a difficult position as rising tariffs drive prices higher and shrink purchasing power. In fact, two-thirds of retailers report they cannot afford to absorb the extra import costs themselves.
The impact is already visible. June marked the first tariff-driven price hikes, with goods seeing the sharpest cost increases in five months and the Consumer Price Index rising by 0.3%. Between weakening brand loyalty and declining purchasing power, retailers must recalibrate holiday strategies.
Enhance Retail Holiday Planning Ahead of the Frenzy
Getting ahead of the Black Friday/Cyber Monday rush demands thoughtful planning and precision execution. Holiday demand remains unpredictable, and with supply chain challenges still in play, even leading retailers risk stumbling when it comes to inventory management. The era of relying on shopping “showdowns” is over. The winners will be those who gain a competitive edge through smarter allocation and proactive planning that minimizes inventory risk and maximizes profitability.
For apparel and fashion brands especially, success relies on having the right product, in the right sizes, at the right locations. Missteps in allocation can mean lost sales, frustrated customers and unsold inventory where it’s least needed. That’s where AI-powered solutions come in, enabling retailers to forecast with greater accuracy, optimize allocation in real time and ensure that every unit of inventory is working toward the bottom line and a successful holiday season.
5WPR
Managing Partner and EVP, Beauty, Health and Wellness
Walk into any Sephora or Ulta today, and you’ll find an entire section dedicated to what was once niche: Korean beauty products. Jelly cleansers, essence-soaked sheet masks and cushion compacts now occupy prime real estate alongside established Western brands. What began as quirky experiments in Seoul’s Myeongdong district has reshaped how global consumers approach skin care and makeup. K-beauty has mastered turning microtrends into global movements, driven by innovation, agile product development and digitally savvy audiences who act as both beta testers and brand ambassadors.
The Innovation Engine: Science and Speed Korean beauty operates on a faster timeline than Western counterparts. Where traditional brands take 18-24 months to launch a product, Korean companies can innovate in as little as six months. This speed is supported by a tech-startup-like ecosystem: Seoul’s beauty districts house corporate HQs, labs, packaging specialists and ingredient suppliers within walking distance, creating a feedback loop where trends are identified, tested and refined rapidly.
Korean consumers are central to this cycle, acting as sophisticated beta testers through platforms like KakaoTalk communities and Naver Café forums. Brands can quickly gauge reactions and iterate. Unlike Western models, where products undergo extensive pre-testing but limited post-launch adjustment,
By Ilisa Wirgin
K-beauty consumers actively shape products, creating a collaborative advantage in global markets.
Constant reinvention is expected in Korean beauty culture. Consumers actively seek novelty, viewing beauty routines as opportunities for experimentation rather than adherence to rituals. Brands must continuously push boundaries to maintain relevance, treating every launch as a potential category disruptor rather than a line extension. This relentless drive for newness has made Korean beauty a global bellwether for trends and influenced even Western perceptions of what is possible in skincare innovation.
From Quirky to Category-Defining: K-Beauty’s Innovations
Several K-beauty trends that once seemed frivolous have changed global beauty behaviors. Peel-off masks, initially dismissed as gimmicks, introduced skin care as entertainment. Their visual, sensory and shareable nature perfectly aligns with social media culture, demonstrating that modern consumers want products that work, feel good and look good on camera.
Cleansing balms transformed makeup removal habits, introducing the double-cleansing ritual to Western audiences. What began as a niche texture preference became a global standard, with Western brands rushing to develop their own formulations. Jelly textures, bouncy and cooling, create unique tactile experiences, influencing Western formulations that had long ignored sensory appeal. These textures aren’t just about hydration, they’re a way of engaging consumers on a physical and emotional level, demonstrating the power of multisensory marketing.
Cushion compacts revolutionized complexion products, combining foundation coverage with the convenience of touch-up-friendly powders. Essences and toner layering shifted global skincare philosophy from treatment-focused to hydrationfirst, emphasizing preparation and maintenance over quantity. The seven-step routine associated with K-beauty wasn’t about using more products, it was about treating skin as a carefully maintained canvas. These innovations illustrate how K-beauty doesn’t just create products; it creates new consumer behaviors, habits and expectations that ripple across the globe.
The Global Domino Effect Western beauty has responded swiftly, adopting
K-beauty products and philosophies, from texturefocused formulations to playful, wellness-aligned branding and skin-first routines. Trends like glass skin, cloudless skin and skinimalism trace back to Seoul’s rapid innovation cycles. Mass retailers now monitor K-beauty launches as closely as major Western brands, attending expos and scouting local stores. This “trend tourism” has become standard, as Korea’s fast-moving culture predicts global preferences 6-12 months in advance.
The speed and scale of K-beauty’s influence show how interconnected the global beauty ecosystem has become. A breakthrough product in Seoul can spark a ripple effect across continents, influencing everything from luxury skincare lines to mass-market drugstore offerings. Understanding this influence is essential for brands aiming to remain competitive in a fast-paced, trend-driven industry.
Lessons for Marketing and PR: The K-Beauty Playbook
The implications for global beauty marketing and beauty PR are profound. Successful brands must be nimble, responsive and willing to experiment with unconventional approaches. The traditional model of extensive research followed by slow product launches is being challenged by K-beauty’s rapid cycle. Brands that identify and act on microtrends quickly gain an edge over those using slower processes.
K-beauty offers a masterclass in communitydriven brand building. Brands turn consumers into collaborators, generating engagement beyond traditional advertising. Social media success shows the importance of designing products for shareability, as much as for efficacy. Consumers today want to participate, share and influence the products they love, and K-beauty demonstrates how effective that engagement can be.
K-beauty’s rise from niche import to global influence represents more than changing product preferences, it signals a fundamental shift in how trends develop and spread. In today’s interconnected world, a microtrend spotted in Seoul can become a global movement faster than traditional companies can respond. Brands that recognize this and adapt accordingly will define the future of beauty. In K-beauty, today’s microtrend is tomorrow’s market shift, and the winners are those paying attention before a trend hits Western shelves.
1. Buck Mason: Heirloom Rib Muscle Tank in Natural
This slim-fit, vintage-style muscle tank is made from soft ivory fabric with a subtle stretch that allows for comfortable movement while still holding its shape. Its clean lines make it an easy base layer.
$68 | buckmason.com
2. Agolde: Low Curve Jean in Pendulum
These jeans feature a mid-rise waist and a curved hip line that adds subtle shape to the relaxed silhouette. The deep indigo coloring gives it a cleaner, more refi ned look compared to lighter wash denim.
$248 | agolde.com
3. Anthropologie: Stripe Crew Socks in Tan/Green Stripe
This set includes two pairs of cotton-blend crew socks with contrast stripes in classic fall hues. Pair them with cozy loungewear or wear them with a neutral ensemble to add a pop of color.
$24 | anthropologie.com
4. Meshki: Ember Top in Mahogany
This fi tted top is made from soft stretch modal and designed with a high neckline and long sleeves. The smooth, body-hugging silhouette offers a sleek look that balances comfort with a polished fi nish.
$69 | meshki.us
5. Tuckernuck: Riley Cashmere Cardigan in Woodbine Green
This cashmere sweater is knit in an earthy yellow-green tone with ribbed cuff s and self-covered front buttons. Its slightly cropped length and soft texture make it a practical layer for cooler months.
$188 | tnuck.com
6. Aritzia: ’90s Ricci Denim Skirt in Show Me Dark Bleu
This skirt features a mid-rise waist and a thigh-grazing hemline in a vintage-inspired A-line silhouette. Its heavyweight denim and indigo wash make it a perfect piece to style with fall knitwear.
$88 | aritzia.com
After a successful debut in Brazil, Esthera, the soulful handbag label founded by sisters Nicole and Stephanie Chehaibar, is ready to make its mark on the U.S. market. Launched in 2024, the brand has swiftly built a dedicated following across Brazil for its blend of sculptural elegance, emotional storytelling and timeless utility. Now, with a dedicated U.S. e-commerce platform, a debut at the prestigious Coterie trade show and its first American wholesale accounts rolling in, Esthera is ready to speak to the American consumer.
At the heart of Esthera is a reverence for time; its rhythm, its rituals and its power to shape experience. The name “Esthera” is derived from “estrela,” the Portuguese word for “star”—and the brand’s emblem, a twelvepointed star, pays homage to each hour of the day. “Just as constellations change with the seasons, we believe in the beauty of cycles and transformation,” said Nicole Chehaibar, who now leads the U.S. expansion from New York. “We create bags that are anything but ordinary, for those who live authentically and find meaning in every detail.”
The brand’s core collection,AM | PM, is a poetic interpretation of the hours we live by. Each piece is named after a specific time of day, like the refined 9AM, the playful 11:11AM, or the eveningready 6PM, evoking the energy and intention of that moment. Designed to transition seamlessly between the routines of daily life and its standout occasions, each bag embodies Esthera’s guiding principle: that objects can, and should, hold soul.
“The U.S. launch represents a unique opportunity for Esthera,” explained Nicole. “We want to
introduce handbags that merge quality craftsmanship with a more accessible luxury price point, paired with distinctive Brazilian design. Our vision is to create bags that are soulful, functional and timeless… pieces that connect with people’s everyday moments.”
While the brand’s philosophy is deeply rooted in Brazil, its appeal is undeniably global. In just its first year, Esthera has opened a flagship boutique in São Paulo’s fashionable Mateus Grou Street, secured placement in over 55 multibrand retailers and is preparing to open its second store this October in Higienópolis Mall. That momentum now propels the brand into the competitive U.S. market, guided by a long-term vision of community-building and creative expansion.
“Today, we are already operating through e-commerce and have secured initial wholesale orders for this year,” Nicole shared. “Our immediate goals are to expand into more retailers, build a strong community and increase brand awareness overall, creating desire and paving the way to build something even greater.”
Esthera’s bags are not just accessories, but statements of intentional living. Each design is produced in limited runs, aligned with a slow fashion ethos that champions quality over quantity. The materials are luxurious, the craftsmanship meticulous, and the aesthetic, which is organic yet precise, resonates with modern women who expect their accessories to work as hard as they do. In an industry often dictated by speed, Esthera invites its wearers to slow down and find meaning in the everyday.
When Chris Bilyk first created the State of Gratitude logo, it wasn’t about fashion. It was about survival. Fresh in recovery, he needed a daily reminder of why he chose sobriety—something small, grounding and personal. That logo, printed first on T-shirts and later strung on a strand of beads, became more than a title. It became an intention you could wear, a symbol of resilience and, eventually, the seed of what would grow into State of Gratitude.
Today, that seed has flourished into a lifestyle brand with purpose stitched through every thread. From its bestselling Gratitude Intention Wrap Bracelets—still handmade by individuals who survived addiction—to a growing apparel line and even international retreats, State of Gratitude proves that fashion can be minimalist in style but maximal in meaning.
From Street Stalls to Industry Spotlight
The brand’s growth didn’t come from glossy campaigns or runway debuts. It began in Austin, soon after Bilyk left treatment. Later, it blossomed in New York City, at pop-ups in Bryant Park and
“We’re making opportunities—for our team, for our community and for anyone who believes in second chances.”
— Chris Bilyk
an intention when fastening it, turning the piece into a wearable reminder of their values.
Durable and versatile, the bracelets are designed for all-day wear. But their true strength lies in how they’re made: each one is handcrafted by survivors of addiction, who are paid for their work. For many of these individuals, bracelet-making is a gateway back into independence, stability and dignity.
It’s a supply chain with a soul— transforming “second chances” from a marketing slogan into a lived practice.
As the brand grew, Bilyk began to dream beyond products. Could the same sense of intention and connection sparked by the bracelets be translated into a shared experience? The answer came in the form of State of Gratitude Retreats— immersive gatherings where style, wellness and community converge.
Gratitude is focusing on providing direct employment opportunities to individuals in early recovery, both in New York City and Boston. The goal is to create unique and sustainable job opportunities for people with unique needs, backed by community and connection.
For Bilyk, the commitment is personal. “We’re not just making products,” he said. “We’re making opportunities—for our team, for our community and for anyone who believes in second chances.”
The next edition will be held in February 2026 at Zel by Meliá Punta Cana. Guests can expect mornings of yoga on the beach, afternoons of sound healing and meditation, and restorative practices like guided ice baths—balanced with joyful moments such as a private catamaran excursion, shared meals under the stars and late-night dancing.
Union Square, where Bilyk stood face to face with customers. Each product, from bracelets and T-shirts to hoodies, was not only a sale but a conversation—about gratitude, resilience and second chances.
Those conversations shaped the brand’s DNA. People weren’t just buying something to wear; they were buying into a practice. They were looking for ways to carry intention with them, to make fashion functional in a deeper sense. That insight propelled the company from a single bracelet to a movement that now includes apparel, community events and immersive lifestyle experiences.
Every Intention Wrap is strung with nearly 1,000 glass seed beads into a single, continuous strand—no beginning, no end. Customers are encouraged to set
Unlike typical wellness getaways, these retreats are born from Bilyk’s personal journey. They are sober-friendly, yet open to anyone seeking renewal. Luxury is paired with purpose, offering fivestar amenities alongside intentional programming that encourages reflection, connection and community. Past attendees describe leaving with lifelong friendships, renewed confidence and a deeper sense of gratitude.
Beyond accessories and retreats, State of Gratitude has a growing apparel line— French terry crewnecks and sweatpants with the same minimalist aesthetic as its bracelets. The collection reflects a growing demand in fashion: pieces that are wearable, versatile and connected to a larger mission.
The company also gives back directly. A portion of net profits have funded $500 microgrants to individuals leaving addiction treatment. Currently, State of
For buyers, designers and executives, State of Gratitude offers more than a feel-good story. It’s a case study in how modern consumers are reshaping fashion. Minimalist design, ethical manufacturing and lifestyle expansion aren’t just trends—they’re strategic imperatives. Brands that align style with substance are finding not only loyal customers but also long-term credibility. What began as a single T-shirt has become a blueprint for purpose-driven growth. In an industry that constantly balances creativity with commerce, State of Gratitude demonstrates that meaning can be its own form of currency.
And at the center of it all is Chris Bilyk— living proof that recovery can give rise to resilience, and resilience can give rise to a brand that dresses people not just in fabric and beads, but in hope.
FAIR BLVD Redefi nes Luxury Through
Luxury fashion is evolving—and FAIR BLVD is at its forefront.
Founded by Paris-trained designer Anika Stevens, the house redefi nes luxury through one-of-a-kind cultural couture, where every creation is made once, never repeated. Each piece is born from ancestral craftsmanship, handmade in collaboration with Indigenous artisans whose voices and traditions are carried forward in every stitch. Designed to evoke daring beauty and bold expression, FAIR BLVD invites the wearer not only to be seen but to connect deeply with their own identity and write their story into history.
preserve techniques, celebrate heritage and empower artisans economically. “The new generation often leaves remote communities for technology and social media, which can make sustaining their culture challenging,” she noted. “By creating one-of-a-kind pieces, we allow artisans to fall in love with their traditions again.”
Every FAIR BLVD creation tells a story. The pieces encourage wearers to express facets of themselves that often remain hidden. “When someone connects with a piece, it gives them power. It’s intimate,” Stevens said. Her designs are meant to help people remember who they are, offering a connection to soul, culture and personal identity.
FAIR BLVD recently captivated audiences at the Venice Film Festival with two extraordinary couture looks. Actress Anna Baranowska wore Unaya, a gown inspired by the concept “one soul, two expressions,” embodying self-integration and individuality. Alongside it, a second gown integrated a traditional Colombian hand-beaded mochila, crafted over several months by artisans using ancestral techniques. This debut marked the fi rst time such a culturally signifi cant object appeared on the Venice red carpet, elevating heritage into the realm of high fashion.
“The pieces are designed for each person and speak to the soul,” Stevens explained. “When you wear it, you feel who you are.” Each design is unrepeatable, like a painting—intimate, personal and deeply connected to the wearer.
Stevens’ creative process begins with inspiration rather than formula. Colors and culture spark ideas, which evolve into drawings and designs. Materials are often limited edition and sourced personally, ensuring authenticity. Only then are artisans brought in to collaborate, co-creating wearable art that is as meaningful as it is beautiful.
Over more than a decade, Anika has partnered with indigenous communities across Latin America. These collaborations do more than produce garments—they
Stevens’ journey began with a study trip to Ecuador. With a background in marketing, she realized she could leverage her skills for social impact and storytelling, bridging global audiences with Indigenous artisans while highlighting cultural heritage. FAIR BLVD became a platform where fashion is more than clothing—it is voice, art and legacy.
Unlike mass-market fashion, FAIR BLVD’s approach is timeless, thoughtful and sustainable. Each creation requires months to complete, refl ecting ancestral techniques and slow-fashion principles. By prioritizing the story and soul behind every garment, the brand challenges traditional notions of luxury and sets a new standard for ethical fashion.
FAIR BLVD’s Venice Film Festival debut builds on an earlier red-carpet appearance at the Cannes Film Festival, cementing its international presence and mission. Each gown represents rare expression, heritage preservation and artisanal excellence, establishing the brand as a leader in the rise of cultural couture.
Albright College celebrated its fifth consecutive showcase at New York Fashion, presenting the bold visions of five emerging designers on one of fashion’s most prestigious global stages.
Renowned for its nationally ranked liberal artsbased fashion design, merchandising and costume design programs, Albright College once again demonstrated its reputation for cultivating fearless creativity and technical excellence. This year’s showcase highlighted the distinctive perspectives of recent graduates, each collection offering a unique lens on culture, identity and imagination.
Drawing inspiration from Japanese subcultures, cosplay and fantasy worlds, Herr merged theatrical storytelling with couture construction. Their collection, influenced by jellyfish, anime, Harajuku style and gender fluidity, featured layered, voluminous silhouettes that blurred the boundaries between character and creator. Highlights included satin and iridescent organza baby-doll dresses, a ballerina halter dress in shimmering shantung and a striking royal satin dress with ruffled iridescent organza detailing.
With fashion roots stretching back to childhood sketchbooks, Viggiano channeled 1980s Manhattan streetwear in her debut collection, “Jungle Fever.” Leopard prints, vibrant reds and faux-fur details met with bold, graphic silhouettes. Standout looks included a red doublebreasted pantsuit paired with a leopard tee, a leopard catsuit and a dramatic black turtleneck dress styled with a red faux-coyote coat.
Transitioning from nursing to fashion, Mask embraced design as a medium of resilience and reinvention. Her avantgarde eveningwear, inspired by “Heaven, Hell and Purgatory,” examined the transition from good to evil through dramatic silhouettes and bold contrasts. Key pieces included an ombré blackand-white gown, a featheredwinged black mesh tee over jeans and flame-inspired bustiers crafted from resin, paired with feathered minis.
A lifelong maker, Duris infused her work with craftsmanship and community. Inspired by “My Little Pony,” her satin dresses in soft blues and pinks explored whimsy through classical dressmaking. Signature looks included a pink satin one-shoulder cocktail dress, a peach chiffon tiered gown and a series of asymmetrical satin minis that blended playful color-blocking with polished silhouettes.
Influenced by the iridescence of hummingbirds, Moyer’s collection played with light, movement and transformation. Shimmering fabrics and layered textures captured fleeting, dreamlike moments. Notable designs included a black moiré silk bustier over a handpainted skirt, a turquoise charmeuse hand-beaded cocktail dress with a flowing cape and a “hummingbird” evening gown in black charmeuse accented with feathers.
“Year after year, our students prove that fashion is not only about garments, it’s about ideas, storytelling and innovation,” said Debra Townsley, president of Albright College. “This showcase reaffirms our commitment to preparing designers who are ready to shape the future of the industry.”
The 45-look runway show underscored Albright College’s role as a leader in fashion education, fostering emerging voices who challenge conventions and expand the dialogue of contemporary design.
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CONNECTING THE FASHION INDUSTRY WITH THE WORLD OF TRADESHOWS
Première Vision Paris brought together nearly 20,000 professionals in the French capital for what has become a milestone edition of the show.
With a strong focus on innovation and technology, an unprecedented mobilization of European federations, forward-looking market insights and an opening to the world of beauty—the event confirmed its role as the leading hub of inspiration and convergence for the global textile and fashion industry.
In a time of deep transformation for fashion, Première Vision Paris 2025 stood out as a global crossroads for innovation, solutions and collaboration. More than just a trade fair, it opened new horizons for an industry in search of sustainable growth and meaningful direction.
“Première Vision Paris has moved beyond its historic mission as a sourcing platform,” explained Florence Rousson, chairwoman of Première Vision and managing director of GL Events’ fashion division. “Our role today is to help the industry navigate disruption, anticipate change and provide actionable solutions. Innovation, foresight and institutional dialogue are key to giving the industry the renewed momentum it needs to build a sustainable, competitive and desirable model.”
Against the backdrop of geopolitical tensions, climate challenges, supply chain disruptions and the need for reshoring, innovation is emerging as the most powerful driver of change in this sector.
This year, Première Vision dedicated a major focus to technological advances, both in the exhibitor offer and in its program of talks:
• New low-impact materials
• Reinvented sourcing tools
• AI and data-driven production optimization
• An immersive CLO 3D space
• Finalists of the Andam Innovation Prize, including Losanje (2025 winner) and GoldenEye Smart Vision
Nathalie Dufour, founder of Andam, said, “I’m very proud of this collaboration with Première Vision. This initiative is fully aligned with the transformation of the fashion industry, where innovation and technology play a central role in creating a more efficient, responsible and competitive sector. Our 10 startups had the unique opportunity to showcase their solutions to an international ecosystem and engage directly with key industry stakeholders.”
“Première Vision created the perfect environment to showcase innovation and technology, giving us fantastic visibility,” added Alexandre Nguyen, business development manager, France, CLO. “Leading couture houses reached out directly, showing genuine interest in our
digital showcase space and in the unlimited potential of digital product creation. Many suppliers even told us that our presence at the event was key to their discovery of CLO.”
By highlighting innovation and technology, Première Vision is underlining the crucial role the entire industry must play in reinventing itself. Above all, it’s about giving a fresh impulse to a sector in urgent need of direction—and helping it project itself into future collections and business development.
For the first time, Première Vision Paris opened its doors to the beauty industry, welcoming Make Up Forever Academy, Fiabila, Villa Blu by Robertet and Abondance into its “future trends” area.
This groundbreaking initiative illustrates the growing convergence between creative industries, opening up new avenues of inspiration and development for brands— and encouraging fashion to be reimagined through a broader, cross-disciplinary dialogue.
“We are grateful to Première Vision for offering Fiabila the opportunity to embody color and highlight the powerful strategic connection between fashion and cosmetics,” said Candice Jagut, chief marketing officer, Fiabila. “For our first participation, we enjoyed an inspiring and dynamic experience, enriched by valuable encounters and creative exchanges.
“This moment confirmed how cosmetics are not just complementary to fashion, but a true extension of it—a relationship of creative interdependence that opens the door to new perspectives and collaborations. Cosmetics are the colors that fashion brings to life on the skin.”
One of the key highlights of the show was the gathering of 22 federations from 17 countries (including Germany, Italy, France, Spain, Sweden, Switzerland and more), under the aegis of UFIMH, UIT and Euratex.
Together, they issued a joint declaration defending the European industrial model, affirming the sector’s competitiveness and taking a stand against the excesses of ultrafast fashion.
This year, Première Vision expanded its forward-looking mission with two dedicated talk stages: one focused on fashion and beauty, the other on innovation, technology and market transformation.
True think tanks, these spaces brought together experts, creators, industry leaders and institutional voices to shed light on the transformations already underway—and those to come.
But beyond analysis, Première Vision positions itself as a true partner for the industry. By providing insights, concrete solutions and actionable tools, it supports professionals in navigating the profound shifts reshaping the market.
Coterie New York, the premier women’s contemporary fashion event, celebrated an exceptional conclusion to the September 2025 edition showcasing next season’s definitive trends during New York Fashion Week. The three-day event, held Sept.14-16 at the Javits Center, strategically aligned with Fashion Week’s closing days, creating an electrifying hub where buyers, designers and industry leaders converged to shape the future of women’s fashion through dynamic business connections, innovative networking opportunities and authoritative trend forecasting.
This season showcased nearly 700 brands from 35 countries, reinforcing Coterie’s position as a global fashion marketplace. The show attracted top-tier retailers including Bloomingdale’s, Anthropologie, Printemps, Julian Gold, Hemline, Galeries
Lafayette, Monkee’s, Equinox, Nuuly and Nikki Beach Lifestyle, all seeking the latest in advanced contemporary and contemporary women’s fashion.
“At Coterie, the environment has been intentionally designed for meaningful connections to flourish beyond traditional business transactions,” said Purvi Kanji, VP of Coterie. “From curated networking lounges to offsite community events, Coterie creates moments that transform professional relationships into authentic partnerships. This season’s show demonstrated how the community thrives when provided with both a commercial platform and added networking touchpoints, allowing brands and retailers to build lasting connections extending beyond the show floor.”
Coterie and Vogue Mexico and Latin America inaugurated the landmark event with an exclusive, star-studded cocktail party on Sept. 13. The gathering united elite brands, influential retailers, prestigious press and prominent content creators, establishing a powerful tone for Coterie’s three-day fashion event where industrydefining business partnerships formed and next seasons breakthrough trends were unveiled.
openwork patterns and hand-finished details that exude modern, wearable elegance. Brands like My Beachy Side and Lace the Label are leading this movement with sophisticated apron skirts, linen midi dresses and refined knit sets in soft neutral palettes that honor traditional craftsmanship while maintaining contemporary relevance.
collections, catering to the growing demand for year-round vacation apparel and accessories.
Leading up to this pivotal industry moment during New York Fashion Week, Coterie and Project also reinforced their fashion position as presenting sponsors of New York Men’s Day on Sept. 11, strategically extending their influential reach beyond the main exhibition into the fashion community at large.
The Spring/Summer 2026 season at Coterie New York, as seen in the “SS26 Advanced Contemporary Women’s Buyers Guide,” revealed three distinctive trend directions that will shape the advanced contemporary market. Avant Craft emerges as a celebration of artisanal techniques, featuring elevated crochet work, delicate
Meanwhile, Elemental Flow captures the essence of summer movement through lightweight, ethereal fabrics that create a sense of effortless grace. This trend showcases flowing blazers, floaty halters and painterly prints that blend matte and shine textures for dimensional interest. Standout brands, including Caliban and Haleia, are embracing this aesthetic. Complementing these directions, Future Classics reinterprets timeless coastal traditions and European elegance through subtle pattern play featuring gingham, as well as summer staples such as wrap polka dresses, trouser Bermuda shorts and refined cotton blends.
Destination Neighborhood
The popular Destination Neighborhood returned in collaboration with Vogue Mexico and Latin America, elevating the resort-focused showcase to new heights. This dedicated area featured curated resort wear, swimwear and vacation-inspired
The Inaugural Insights Lounge served as Coterie’s dedicated research center, strategically positioned to gather critical business insights directly from attendees. This direct feedback program provides Coterie with actionable insights that inform strategic planning for future editions, ensuring the show continues to evolve in alignment with industry needs and expectations.
In addition, the Brand Curation Program at Coterie connects up-and-coming brands with retailers in an appointment-only space. The program features personalized brand recommendations and curated introductions tailored to each brand and retailer’s needs.
Following the success of the September 2025 edition, Coterie New York will return to the Javits Center Feb. 24-26, 2026, continuing to unite the fashion space through connection and innovation.
SwimShow, the longest-running swim and resort wear trade show in the U.S., is expanding its platform this fall with “Edit SwimShow x Curve,” a collaborative show with intimate apparel trade show Curve on Oct. 27-28 at Mr. C Coconut Grove. The new Edit show offers a highly curated environment that connects swim, resort, lingerie and intimate apparel brands with top retailers, buyers and media, presenting a mix of SS26, resort and immediate collections.
Positioned as a complementary market to SwimShow’s flagship summer event, the inaugural edition of Edit provides a focused, boutiquestyle experience that emphasizes discovery, niche collections and cross-category opportunities. The partnership with Curve brings a fresh dimension to Miami’s fashion calendar, uniting two leading trade show organizers in a joint effort to spotlight the intersection of swimwear and intimates.
Edit SwimShow will feature a curated lineup of brands that embody innovation, craftsmanship and style across swim, resort, accessories, lingerie and loungewear. This October market serves as a strategic opportunity for buyers to source capsule collections, immediate and pre-season deliveries, along with discussions with brands surrounding holiday-ready assortments, while brands gain a platform to test new concepts with key industry decision-makers. Exhibiting brands include Vitamin A, Rio de Sol, American & Beyond, Chantelle, Z&L Europe, Helen Jon, Sunny Mare, Chantelle Pulp, Muche et Muchette, Vatulele, Made on Grand, Salrosa, Madeleine Fig, Leonisa, Piccola, Ala von Auersperg, Lauren Bentley and more.
Edit SwimShow x Curve reflects SwimShow’s commitment to fostering partnerships that expand reach and create meaningful growth opportunities for brands. By bringing together the swim, resort, lingerie and intimate apparel communities, the event creates new synergies across categories and strengthens Miami’s position as a year-round hub for fashion and lifestyle markets. Mana Fashion Services will present a select group of Biscayne Showroom brands at Edit SwimShow x Curve, further strengthening the show’s commitment to supporting emerging and established designers alike. By showcasing its diverse portfolio, Mana Fashion underscores Miami’s growing role as a global fashion hub and highlights the alliance between local talent and international markets.
International participation remains at the forefront, with brands from Latin America, Europe and the U.S. expected to showcase. Attendees can anticipate a balance of established names alongside emerging designers who are shaping the future of resort and intimate fashion.
Building on the success of its educational programming, Edit SwimShow will host a tailored edition of SwimTalks panels during the October show. Panels will cover the convergence of swim and lingerie markets, the rise of direct-to-consumer strategies, sustainability in smaller production runs and forwardlooking retail insights. Industry leaders will join in conversation to provide practical takeaways for both established businesses and new entrants.
Unlike large-scale markets, Edit SwimShow is designed to be an intimate, highly curated experience that prioritizes quality connections, elevated presentation and efficient sourcing. A Staycation for buyers and brands alike, with streamlined show layouts, premium amenities and targeted programming. Edit SwimShow ensures that every interaction is purposeful and impactful.
Edit SwimShow x Curve invites retailers, press and industry professionals to experience this new show in October. Preregistration includes access to the Edit digital platform for brand previews, appointment scheduling and more.
• Anti-odor StayFreshTM treament by Polygiene®
• Durable ripstop polyester with water resistant coating
• Front quick-access zippered pocket
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• Gusseted sides
As we honor Hispanic Heritage Month, there’s no better time to spotlight UNOde50, a brand born in Madrid that has become a global force in contemporary jewelry. Founded in the late 1990s by Spanish designer José Azulay, UNOde50 has stayed true to its vision of crafting distinctive, handmade pieces that celebrate individuality, artistry and heritage.
From its earliest days, UNOde50 stood out for its daring creativity. Azulay believed jewelry should not only be worn but experienced. Each piece is designed to carry a story, evoke emotion and embrace imperfection as part of beauty. What began as a small workshop in Spain has now grown into a worldwide brand, while still preserving its artisanal roots.
The name UNOde50, which translates to “One of 50,” reflects its origins: only 50 units of each design were initially produced, underscoring exclusivity and individuality. Today, the brand continues that spirit with limited-edition collections and bold, instantly recognizable styles that marry organic shapes with contemporary edge.
“We are all different. Even different depending on the days, even the moments. That is why each UNOde50 piece is different, said Azulay. “With my designs, I long to express moods. With metals, whose curves reflect that infinity of emotions, their greatness, their efforts. With leather, which represents the origin of time, of life, of nature in its primitive state. The crystals symbolize the joy of living, positivity, fantasy, glamour. And from that mix comes the finished design.
The triumph of the free spirit, harmony and, above all, the joy of knowing that what I have done with so much soul will make many people happy.”
He has dedicated his life to creating small treasures that are currently distributed in more than 100 stores in 40 countries, including the world’s major cities: Madrid, Barcelona, Paris, London, Miami, Rome, New York City and Tokyo, among others.
This fall, UNOde50 launches its “Ser Invencible,” collection, centered around wing motifs, symbolizing resilience, freedom and transformation. The collection not only introduces a fresh, modern design but also serves a greater purpose: a portion of sales will benefit Mi Princesa Rett, an organization dedicated to raising awareness and funding for Rett syndrome research and support. It’s a powerful example of how UNOde50 continues to merge creativity with community impact.
For Azulay, Hispanic heritage is not only about honoring tradition but also about pushing boundaries and telling stories through design. His work embodies the vibrancy, resilience and artistic daring that define Hispanic culture, while offering jewelry that feels both timeless and unapologetically bold.
As Hispanic Heritage Month invites us to reflect on contributions from across the Spanish-speaking world, UNOde50 stands as a shining example of how heritage and innovation can co-exist— celebrating roots while embracing the future.
...a portion of sales will benefit Mi Princesa Rett, an organization dedicated to raising awareness and funding for Rett syndrome research and support.
Roberto Silva, founder and creative director of A.Y.O.R. (At Your Own Risk), made his New York Fashion Week debut with a presentation at the Clamp Art Gallery in Chelsea. The Spring/Summer 2026 collection introduced Silva’s refined, function-forward aesthetic through a series of looks that
balanced clean tailoring, bold construction and utilitarian details with an undercurrent of irreverent self-expression.
The collection unfolded across three distinct moods—Day, Resort and Evening—reflecting A.Y.O.R.’s versatility and Silva’s ability to translate his influences into modern, wearable pieces.
DSW partnered with designer Christian Cowan for his eponymous brand’s SS26 NYFW runway show. All looks on the runway featured footwear from DSW, as well as a special edition DSW tee shirt featured in the collection, made exclusive for DSW by Cowan himself.
With the launch of DSW’s new brand positioning and brand tagline, “Let Us Surprise You,” the collaboration with Christian continues to grow, with unexpected pieces and footwear styling.
Gola shoes teamed up with menswear brand Oxblood Zebra for the presentation of its SS26 collection, “Off-Script: The Rule Breakers’ Uniform,” which took place as part of New York Men’s Day presented by Project and Coterie.
“Off-Script: The Rule Breakers’ Uniform” is a visual manifesto that redefines menswear for the multidimensional man—tailored but untamed, polished yet unapologetic. Each garment is a contradiction, a protest in fabric, a story stitched by a man who refused to follow the blueprint. This season, the uniform is not conformity—it’s self-expression with structure, rebellion with rhythm.
The Oxblood Zebra SS26 collection features Gola’s Torpedo and Badminton Plimsoll sneakers.
Purina Dog Chow stepped into the spotlight with designer Jason Wu at New York Fashion Week. Inspired by Robert Rauschenberg’s fabric works of the 1970s, including “Hoarfrost,” which famously featured the Dog Chow packaging, Jason Wu’s Spring 2026 collection includes three original ensembles that incorporate the Purina Dog Chow motif. The “Collage” collection pays tribute to the late artist in his centennial year—and spotlights Dog Chow as an icon of pop culture ahead of its own 100-year milestone in 2026.
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