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EDITORIAL
Editor
Natalia Finnis-Smart
Editorial Consultant
Debra Hazel
Associate Editor
Penelope Herrera
Southeast Editor
Shanna Forrestall
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Penelope Herrera
Director of Newsletter Division
Cheri Phillips
PRESIDENT/CEO
Jeff Mann
ART
Art Director
Serena Bhullar
Graphic Designer
Madi McCreesh
COVER PHOTOGRAPHY
Melinda DiMauro and André Assous
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Ron Friedman
Max Ma
Charles Klein
Debra Hazel
Dora Lau
Cheryl L. Mason
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Hi all and welcome to the November/December issue of Fashion Mannuscript. I hope everyone continues to enjoy the last remaining months of the year and is looking forward to 2025. I know I’m ready to ring in the New Year. October was a busy and fast-paced month for me, as I attended so many amazing events and had the opportunity to catch up with some of my dearest friends.
This past month, we held our annual National Realty Club Foundation Golf Outing at Fresh Meadow Country Club, and it was a major success to say the least. At this year’s outing, we honored Mark R. DeFazio, president, chief executive officer and founder of Metropolitan Bank Holding Corp., Metropolitan Commercial Bank, Daniel Vitulli, partner in Marcum’s New York office and national partnerin-charge, Real Estate Group and Mark Engel, chief executive officer of Langsam Property Services Corp. Overall, the event was a triple-A success, the weather was gorgeous and everyone had such a great time so much so, that they all stayed until the very end.
In other news, I also attended UJA’s 2025 South Shore Inaugural event where my dear friend Carol Harrison—who I grew up with and have known since 4th grade— was honored with the organization’s Mark Remer Award.
I had an equally wonderful time at Big Brothers Big Sisters of New York City’s 4th Annual Accountants and Bankers Golf Outing, which brought together those in the apparel, banking and finance industries as well as, Fashion Group International’s annual Night of Stars, which honored leading figures in the fashion industry such as Reed Krakoff, Fern Mallis and Max Mara.
I expect November and December to be busy months as well. At the same time, I also look forward to taking some time off at my home in Palm Beach and making sure I relax, catch-up with friends, go to golf outings and attend other up-and-coming events as our magazine is a big hit there.
Happy New Year!
“The journey of a thousand miles begins with a single step.”
- Lao Tzu
Hi all and welcome to the November/December issue of Fashion Mannuscript! As you all know, this our second double issue of the year and we’re so excited to share it with you all. Now that we’re rounding out 2024, it’s (almost) time to ring in the New Year!
The last few months of the year are a great time for fashion in terms of campaigns, collections and collaborations alike, which are all highlighted in this month’s issue. Right now, many brands are debuting their new collections for Fall/Winter season. Some are already premiering their upcoming ones for the Spring/Summer 2025 season and others are embracing the holidays with festive-focused collections that aim to bring holiday cheer to your wardrobe.
For the November/December double issue of Fashion Mannuscript, we’re proud to unveil our cover star as none other than the André Assous brand. The brand recently debuted their new Fall/Winter 2024 collection which features an array of fashionable footwear styles ranging from suede boots to woven pumps, trendy clogs and more.
The collection accompanies a campaign that took place at a countryside estate and was captured by photographer Melinda DiMauro. The campaign also arrived alongside a film produced by Juan Bianchi, which further captures the essence of the collection. In our cover story, you’ll get to learn more about the campaign, collection and hear from the brand’s Director of Design Diana Castillo, who shares more about the collection’s inspiration, how the brand continues to evolve and more.
As always, we want to thank our amazing contributors for writing such wonderful stories for our readers. We hope you enjoy this month’s double issue of Fashion Mannuscript.
See you next year!
-Natalia Finnis-Smart
Look ahead to bright days and sunny styles as you source Spring/Summer ’24 and more at AtlantaApparel this October. See full collections for the next season as well as top brands for Resort, Accessories, and Shoes.
Look ahead to bright days and sunny styles as you source Spring/Summer ’24 and more at AtlantaApparel this October. See full collections for the next season as well as top brands for Resort, Accessories, and Shoes.
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The United Jewish Appeal (UJA) held their 2025 South Shore Inaugural on September 17 at the Seawane Country Club. The event’s guest speaker was Mickey Bergman, an expert hostage negotiator and featured Tyler Gilden, a comedian and award-winning filmmaker. Carol Kerr Harrison was presented with the Mark Ramer Award, and the following couples were honored: Amy and Ross Epstein, Ellen and Gary Hisiger, Barbara Leistner and Robert Barrack.
The National Realty Club Foundation Annual Golf Outing was held on a beautiful October day at the luxurious Fresh Meadow Country Club. An overflow of guests played and attended the cocktail party and festivities as part of the fundraiser.
Fabulous gifts were given to all the players at the outing and trophies to the honorees: Mark R. DeFazio, president, chief executive officer, founder of Metropolitan Bank Holding Corp. and Metropolitan Commercial Bank, Daniel Vitulli, partner in Marcum’s New York office and national partner-in-charge Real Estate Group. Mark Engel, chief executive officer of Langsam Property Services Corp. received the Michael Kerr Humanitarian Award. Substantial gift certificates for the Danny Balin Pro Shop were also given to the winners of the golf tournament among other prizes.
The National Realty Club (NRC) was founded in 1947 as a place for senior real estate principals and professionals to do business. The National Realty Club Foundation was created as a branch of The National Realty Club to raise money for nonprofit charities that make New York a better place to live and work.
Fashion Group International (FGI) celebrated the non-profit organization’s 40th annual Night of Stars gala at The Plaza in Manhattan on October 15. The event brought together luminaries and leaders of the fashion world and related sectors, including stars, designers, executives, tastemakers and leading cultural figures. FGI honored these changemakers and creatives whose work has forever changed the cultural landscape.
The event kicked off with stars Kate Hudson, Nicky Hilton Rothschild, Coco Rocha, Reed Krakoff and Delphine Krakoff, Elie Tahari, Zac Posen, Fern Mallis, Jean Shafiroff, Dennis Basso, Dixie D’Amelio, Heidi D’Amelio, Marc D’Amelio and others walking the red carpet.
An exclusive pre-event cocktail reception followed, which was hosted by designer and recent FGI Rising Star Eveningwear award winner, Cyril Verdavainne.
Guests then enjoyed the dinner and awards ceremony presentation which recognized the diverse and distinguished field of honorees, with remarks throughout from FGI President and Chief Executive Officer Maryanne Grisz, Alyce Panico, Patrick Valeo, Elie Tahari and a special toast to 40 years of Night of Stars by Dennis Basso.
Reed Krakoff was honored in the Fashion Visionary category, which was presented by Trey Laird. Italian fashion house Max Mara was honored in the Design Heritage category, with the award being accepted by Maria Giulia Prezoiso Maramoitti and presented by Kate Hudson. Fern Mallis was the recipient of the FGI Founders’ Award and was presented by Stephanie Ruhle, host of MSNBC’s The 11th Hour with Stephanie Ruhle.
The Humanitarian Award honored Kargo Founder and Chief Executive Officer Harry Kargman and was presented and accepted by Jeannine Shao Collins. LaQuan Smith was honored with the Fashion Vanguard Award which was presented by Jacqueline Cooper. Marc, Heidi, Dixie and Charli D’Amelio were honored with the Media Award which was presented by Davis Burleson. Catherine Bomboy Dougherty, senior vice president of Global Brand, Integrated Communications at The Estee Lauder Companies Inc, was honored with the Beauty Award, presented by Alexandra Devlin, agent at the William Morris Endeavor.
Photos courtesy of Getty/PMC and BFA
New York City’s Museum of Arts and Design (MAD) transformed into a Barbie Dreamhouse to celebrate their annual benefit, MAD Ball. The evening launched their latest exhibition Barbie: A Cultural Icon, and honored Robert Best, vice president of Barbie product design at Mattel.
Dressed in every shade of pink, guests explored the “Dreamhouse” with a scavenger hunt of Barbie through the ages. Guests took photos in Barbie’s dream car—a pink corvette—and with her surfboard and inside life-sized Barbie and Ken packaging boxes. There were craft stations for patrons to recreate their own miniature outfits and design their own Barbie wardrobe. The dinner was held at MAD’s top-floor restaurant, Robert, overlooking Central Park and Columbus Circle.
Guests included Wes Aderhold, Carrie Rebora Barratt, Marty Cohen, Rebecca Hessel Cohen and Todd Cohen, Francine LeFrak and Rick Friedberg, Lavon Kellner and Tom Roush, Daniel Lombardi, Tinu Naija, Michael Sylvan Robinson, as well as MAD Board members Mike DePaola, Alexander Hankin,
Luam Melake, Jeffrey Manocherian and MAD Curators Elissa Auther and Barbara Paris Gifford.
“I’m always thinking about what’s next for MAD, especially after the huge success of our exhibit Taylor Swift: Storyteller,” said MAD Director Tim Rodgers. “Well, welcome to Barbie: A Cultural Icon!”
“I’m so excited about this exhibition, because when I was nine years old, my parents gave me my first Barbie, which I still have to this day,” said MAD Board Chair Michele Cohen as she presented Robert Best with his award.
“As a steward of the Barbie brand, Robert is responsible for evolving Barbie creatively and socially, enhancing her status as a global icon. Together, they have made the world warm and beautiful.”
“This award is particularly meaningful because it represents the collective effort of a dedicated team, which aims to celebrate every individual, each unique story, culture and experience,” said Best.
More than 150 executives from New York City’s accounting, banking, law and finance industries joined Big Brothers Big Sisters of New York City (BBBS of NYC), the nation’s first, and New York City’s largest youth mentoring organization for its 4th Annual Accountants & Bankers Golf Outing at Glen Head Country Club on Long Island.
This year’s event was hosted by Howard Jaslow, partner at Platzer, Swergold, Goldberg, Katz & Jaslow, and chaired by Abby Parsonnet, BBBS of NYC trustee, executive managing director, head of business credit and commercial services at Webster Bank, and Runi Mehta, senior vice president, relationship manager at Santander Bank.
The event raised over $100,000 to support BBBS of NYC’s mission to build and support mentoring relationships that ignite the biggest possible futures for youth.
The Tom Ford brand, owned by The Estée Lauder Companies, has announced French-Colombian designer Haider Ackermann as its new Creative Director.
In his new position, Ackermann will assume the creative leadership across all the Tom Ford brand’s fashion categories. These categories include womenswear, menswear, eyewear and accessories. Ackermann will also guide the overall creative vision for the Tom Ford brand.
Ackermann is a French national who was born in Bogotá, Colombia. His upbrining spanned Ethiopia, Chad, The Netherlands, Algeria and Belgium, where he studied fashion at Antwerp’s Royal Academy of Fine Arts.
“It is with tremendous pride that I will seek to honor the legacy of Tom Ford, a man I have long admired and have the utmost respect for,” said Ackermann. “I am much looking forward to what lies ahead.”
For his new role, Ackermann will be based in Paris and report to Tom Ford and Luxury Business Development President and Chief Executive Officer Guillaume Jesel, and Lelio Gavazza, chief executive officer of Tom Ford Fashion, Ermenegildo Zegna Group.Ackermann’s first collection as the creative director of Tom Ford will debut in March 2025 during Paris Fashion Week.
“Haider stands out as one of the world’s most visionary and inspiring talents in fashion,” said Jesel. “He draws on his deep affinity for global culture and the arts to create arresting fashion and memorable emotional connections. He is the ideal steward to usher Tom Ford into the future.”
“I am extremely pleased to welcome Haider as Creative Director of Tom Ford. His unparalleled creativity, which is aligned with the brand’s DNA, as well as his renowned experience in luxury will be instrumental in driving the fashion business forward during its next important phase of expansion,” said Gavazza. “Working alongside the talented team at Tom Ford Fashion, Haider’s modern vision, for both men’s and women’s wear, will be essential as we advance and execute the many projects we have in development.”
On Ackermann’s new appointment, founder Tom Ford said, “I have long been a great fan of Haider’s work. I find both his womenswear and menswear equally compelling. He is an incredible colorist; his tailoring is sharp, and above all he is modern. We share many of the same historical references, and I could not be more excited to see what he does with the brand. I suspect that I will be the first on my feet to applaud after his show in March.”
Leading direct-to-consumer e-tailer Azazie has teamed up with iconic designer Christian Siriano for an exclusive bridal collection. The new line of bridalwear made its official debut last month during New York Bridal Fashion Week and was designed by Siriano himself in collaboration with Azazie’s talented design team.
The new collection includes 18 bridesmaid dresses and 13 wedding gowns for a total of 31 pieces, with all retailing for under $1200.
Overall, the collection offers a broad color palette with hues ranging from classic pearl white to pastel pinks and purples and deep rich blues and greens.
Styles include those such as the Basque Waist Crepe Back Satin and Mikado Ball Gown, a signature silhouette that comprises a v-neckline, chapel train and spaghetti straps; the Beaded Off Shoulder Crepe Back Satin Mermaid Gown, an off-the-shoulder style with a sweetheart neckline, cathedral train and beaded embellishments, the Pleated Drape Chiffon A-Line Dress, which comes in over 60 colors and consists of a floor-length design, princess silhouette and a ruched top and the collection’s Organza Rosette Mikado Mermaid Gown which has detachable sleeves, a delicate chapel train and floral organza decorated throughout the gown’s memeraid silhouette and as part of its sleeves.
Speaking about the partnership, Azazie’s creative director Daniel Sanchez said, “We are thrilled to partner with Christian Siriano, one of the industry’s most respected and influential designers. This collaboration elevates the Azazie brand by bringing high-fashion design to a more accessible price point, ensuring that every bride has the opportunity to feel luxurious on her special day.”
About the collection and its inspiration Siriano stated, “I’ve always believed that fashion should be for everyone, and partnering with Azazie allows us to make coutureinspired bridal and bridesmaid dresses accessible to more people. We designed each piece with the modern bride in mind, blending traditional elegance with a touch of drama that I think brides and bridesmaids are going to love. Creating this collection with Azazie has been such an exciting process. I wanted to ensure that every bride, regardless of her budget, could have access to a dress that makes her feel beautiful and confident on her special day, without sacrificing style or quality.”
Azazie and Christian Siriano’s collaborative bridalwear collection is now exclusively available to shop at Azazie. com.
Innovative haircare tools leader Wavytalk, has teamed up with TikTok creator and Wavytalk brand ambassador, Danielle Athena to launch its latest product offering: the Wavytalk Pro Steam Hair Straightener Brush. As part of this co-creative partnership, Athena worked closely with Wavytalk and combined her hands-on experience with the brand’s cutting-edge technology. Athena was the first to try out the product’s initial prototypes, provided feedback on it and selected its official launch colors— pink and white—and coinciding accessories. Overall, Athena played an essential role throughout the entire co-creation process.
As an innovative styling tool, the new brush offers several dynamic features. Some of these features include its three-in-one styling component that straightens, soothes and hydrates hair in a single step, a customizable heat aspect with four different heat settings and a universal voltage with a 360-degree swivel cord that makes it easy to use.
It also incorporates ultrasound and circular heating which converts water vapor allowing for deeper moisture and an anti-scaled protective measure that makes it safe to touch from any angle. The brush also comes with a styling kit that includes two styling clips, a water bottle that can be refilled, a scrunchie and an anti-scald glove.
“As part of Wavytalk’s strategy to stay at the forefront of innovation, venturing into co-creation partnerships with like-minded creators is the ideal way to bridge the gap between professional expertise and real consumer needs,” said Marina Fernandez, senior brand marketing director at Wavytalk. “Collaborating with a creator like Danielle, who has been a loyal brand fan since our United States debut, makes this the perfect partnership. Her passion for hair health ensures that Wavytalk products are not only effective but also aligned with what consumers truly want.”
“Getting to co-create this straightener brush with Wavytalk has been an amazing journey,” said Athena. “I love how it combines steam technology with hair straightening—it’s such a game-changer for achieving smooth, hydrated hair while cutting my styling time. I wanted this tool to not only be effective but also fun and easy to use, and I’m so proud of what we’ve accomplished.”
Wavytalk’s new Pro Steam Hair Straightener Brush is now available to shop at the brand’s official website and on Amazon.
James Avery Artisan Jewelry is ringing in the most festive time of the year. The family-owned jewelry company, which is celebrating its 70th year in business this season, has unveiled a new Christmas collection that is sure to bring some holiday cheer.
The jewelry company’s new collection features a variety of styles such as bold statement rings, artful charms and signature layering pieces that makes for the perfect gift for onself or others this holiday season.
Specific Christmas-themed festive styles include those such as the collection’s Enamel Gingerbread House Charm, which is made of sterling silver and features multicolor designs such as a peppermint candy and flower, Enamel Candy Cane Earrings which are also comprised of sterling silver, have a hook closure design and red-hued swirls across a candy cane silhouette as well as a sterling silver-designed Enamel Christmas Penguin Art Glass Charm decorated with dots in green, red, blue and yellow colors throughout the charm’s singular glass bead. Atop the glass bead of this charm sits a sterling silver penguin wrapped in Christmas lights and wearing a Santa hat.
This holiday season also ushers in the jewelry company’s collaboration with fast food restaurant chain Whataburger. The new collaboration marks the debut of seven sterling silver charms that arrive in the shapes of the restaurant chain’s triangle-shaped building, French fries, a ketchup packet, a silhouette of the state of Texas — where both brands originally started— and more.
“We are excited to celebrate our 70th Christmas with our customers,” said John McCullough, chief executive officer of James Avery Artisan Jewelry. “Our holiday collection is all about the gifts that connect us, and we hope these new designs continue to help our customers spread love and joy to the people they cherish.”
“We love crafting designs that make our customers smile, especially during the holidays,” said Sarah Herr, vice president of merchandising and design at James Avery Artisan Jewelry. “Between the playful new charms, beautiful gemstones and colorful enamel pieces, we wanted to bring a festive, joyful energy to the collection. Not only do the designs shine brightly for the season ahead, but they help tell our customers stories and celebrate the moments and people that matter most to them.”
The new James Avery Artisan Jewelry Christmas collection is now available to shop at jamesavery.com.
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We help you turn challenges into opportunities through innovative and insightful thinking. Cash flow planning, gross profit by product line, chargeback analysis, assistance with access to capital, and operational improvements are just a few ways we help fashion companies gain an edge.
We provide a wide range of financial reporting, tax and advisory services to make your business and finances stronger.
Marc Federbush, CPA, CGMA Partner and Fashion Industry Group Leader marc.federbush@anchin.com
BY RONALD S. FRIEDMAN, CPA
Hello again! The World Series is here and after 43 years, the Dodgers and Yankees will meet again. I thought it would be great to look at the apparel industry in 1981 (43 years ago) and today. Let’s also hope that it is not another 43 years before these two great teams meet again in the World Series.
Fashion and Fanfare: The Apparel Industry During the 1981 World Series
The 1981 World Series between the Los Angeles Dodgers and the New York Yankees was not only a thrilling sports event but also a reflection of the dynamic shifts in the apparel industry, especially in Los Angeles. As fans cheered for their favorite teams, the city buzzed with fashion-forward energy that mirrored the decade’s innovative spirit.
During the early 1980s, the fashion scene was characterized by bold and extravagant styles. The influence of pop culture icons such as Madonna and Michael Jackson began to take hold, leading to exciting trends like:
1. Power Dressing: Shoulder pads and tailored suits became synonymous with empowerment, especially among working women who were entering corporate environments in larger numbers.
2. Denim Craze: Denim was a staple, and Los Angeles was at the forefront of this trend. Stone-washed and designer jeans were becoming increasingly popular, with brands competing to create the most sought-after pair.
3. Athleisure Beginnings: With the rise of fitness culture, sports apparel became fashionable, paving the way for the athleisure trend. Tracksuits and branded sneakers began to transition from gyms to everyday wear.
4. Vibrant Colors and Patterns: The 1980s embraced bold colors, graphic patterns and unique textures, reflecting a sense of individ-
uality and creativity that resonated with the youth.
Los Angeles, with its rich tapestry of fashion innovation, was home to several leading apparel manufacturers that played pivotal roles in shaping these trends:
1. Guess? Inc.: Founded in 1981, Guess quickly became known for its trendy denim products and iconic advertising campaigns. The brand’s stylish jeans were a must-have for fashion-conscious individuals.
2. Forever 21: Although it began as Fashion 21, the store capitalized on trendy, affordable apparel. It rapidly expanded, setting the groundwork for what would become a fashion retail giant.
3. Los Angeles Apparel: Even in the early 80s, companies like Los Angeles Apparel were setting standards for quality basics, focusing on ethically manufactured garments.
4. American Rag Cie: Known for its unique blend of vintage and modern fashion, American Rag Cie offered a distinctive shopping experience that appealed to Los Angeles’ diverse clientele.
The 1981 World Series wasn’t just about sports; it was a time when the fashion world was abuzz with innovation and creativity. As fans donned their team’s colors, Los Angeles thrived as a hub of style and originality, with its apparel industry leading the way in defining what was chic and desirable. The city’s manufacturers not only supported local economies but also influenced global fashion trends that continue to inspire to this day.
Fashion Forward: The Apparel Industry During the 2024 World Series
As the world gears up for the 2024 World Series, the spotlight isn’t just on the baseball dia-
mond. The apparel industry, particularly in Los Angeles, is buzzing with innovation and creativity, reflecting the evolving tastes and priorities of today’s consumers.
Exciting Trends in the Apparel Industry Today
In 2024, the fashion landscape is shaped by a blend of technology, sustainability, and personalization. Here are some of the most exciting trends:
1. Sustainable Fashion: With a growing awareness of environmental impact, sustainable practices have become a focal point. Brands are using eco-friendly materials and ethical manufacturing processes, appealing to conscious consumers.
2. Smart Clothing: The integration of technology into apparel has introduced smart clothing that monitors health metrics and adapts to temperature changes. This innovation has made tech-infused apparel both functional and fashionable.
3. Customization and Personalization: Consumers today seek unique and personalized fashion experiences. Brands offer customized designs, allowing individuals to express their personal style in unprecedented ways.
4. Retro Revival: Nostalgia plays a big role, with retro styles making a comeback. From 90s streetwear to early 2000s aesthetics, the blending of past and present continues to capture imaginations. Vintage clothing is making a big splash and taking up back to the 80’s and 90’s in the apparel industry
5. Gender-Neutral Fashion: Breaking away from traditional gender norms, many brands are embracing gender-neutral designs, offering versatile pieces that cater to a diverse audience.
Top Apparel Manufacturers in Los Angeles Today
Los Angeles remains a powerhouse in the fashion industry, home to leading manufacturers
that are setting the pace with their innovative approaches:
1. Reformation: Known for its commitment to sustainability, Reformation offers stylish, eco-conscious clothing. Their trendy, responsibly-produced garments have earned them a dedicated following.
2. Fashion Nova: Leveraging social media and influencer marketing, Fashion Nova has become a major force in fast fashion, delivering the latest trends at rapid speed.
3. Alo Yoga: Specializing in high-quality athleisure, Alo Yoga has gained popularity for its stylish and functional activewear, appealing to both fitness enthusiasts and fashion lovers.
4. Rails: This contemporary label combines laid-back California style with luxurious fabrics, offering versatile and chic collections that resonate globally.
5. The Hundreds: Blending streetwear culture with unique designs, The Hundreds continues to innovate with fresh and creative collections that reflect the spirit of LA.
As the 2024 World Series captures the attention of sports fans worldwide, the apparel industry in Los Angeles is equally captivating with its forward-thinking trends and top-tier manufacturers. Embracing technology, sustainability and personalization, Los Angeles’ fashion scene is setting new standards and inspiring global audiences, proving once again that this city is at the heart of fashion innovation.
As you can see, fashion changes and the hot manufacturers change over the years, but baseball is America’s pastime and that does not change. It has been 43 years since the Dodgers and Yankees met in the World Series. I was there in 1981 to watch the Yankees win the first two games of the series and then the Dodgers came back to win the next four games and take
the title. As of this writing the World Series is about to begin with two of the greatest franchises in baseball going head-to-head for the World Series Championship. Go Dodgers!!!!
Marcum LLP is now part of CBIZ! Don’t worry—Ron Friedman will continue to provide his insights and perspectives to all Fashion Mannuscript readers. With the combined expertise of CBIZ and Marcum, you can discover new and innovative ways to grow your business and thrive. Learn more at CBIZ.com.
Until next time, remember what I always conclude with: if you are not having fun, then do something else!
Ronald S. Friedman, CPA, is an advisory and assurance partner in the Los Angeles office of Marcum LLP and a practice leader in the Firm’s Consumer & Industrial Products group. Contact him at Ron.friedman@marcumllp.com.
As part of a multi-brand consortium, Puma has premiered the world’s first piece of clothing that’s crafted from 100% textile waste. This process was made possible by using a new biorecycling technology which was developed by Carbios, a French biotechnology company that specializes in repurposing plastics and textiles by utilizing enzymes.
This new venture focused on the production of a classic white T-shirt that was crafted from both mixed and colored textile waste. By using Carbios’ biorecycling technology, the shirt’s polyester fabric was deconstructed with enzymes back to its principal building blocks to create this biorecycled polyester. As for its quality, the recycled textiles can best be attributed to oil-based virgin polyester.
Speaking on the technology used to produce this “fibre-to-fibre” biorecycled clothing, Carbios Chief Executive Officer Emmanuel Ladent said, “It may look like an ordinary t-shirt, but make no mistake, the technology behind it is extraordinary. To achieve “fibre-to-fibre” recycling is a technological feat. Carbios couldn’t have done it alone, so, thanks to the collaboration with our consortium partners. We have overcome many technical hurdles together to produce the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.”
Elaborating on Puma being a part of the consortium, Anne-Laure Descours, chief sourcing officer at Puma stated, “Puma’s wish is to have 100% of our polyester coming from textile waste. We now need to work together to make sure we can scale up this technology to make the largest possible impact. We’re excited to be part of this breakthrough and setting new standards for fibre-to-fibre recycling.”
Overall, the goal of this consortium is to further progress the textile industry’s transition to a more circular economy through the production and industrializing of Carbio’s enzymatic depolymerization technology to produce entirely “fibre-to-fibre” recycling.
With this process, petroleum can be swapped by textile waste as a raw material to generate polyester textiles. These textiles can then revert to being raw materials and as a result, propel a more circular economy, as well as having a reduced lower carbon footprint and circumventing the pile up of landfill waste.
Thanks to the rise of artificial intelligence in recent years, the worlds of fashion and technology have come together to create innovative products and solutions that further advance each industry and ultimately serve as a pathway to continued innovation both societally and worldwide. Companies like Temera and Zakeke are also a part of this forward-moving advancement with their new partnership that puts innovation at the forefront of its new venture.
Temera, a Beontag company that is a leading provider of the Internet of Things (IoT) solutions in the areas of fashion, luxury and retail, has partnered with Zakeke to offer cutting-edge solutions for its clients. With this strategic partnership, Temera will further amplify its digital product passport solutions through the integration of Zakeke’s artificial intelligence Visual Commerce platform. Due to this technological alliance, Temera’s clients will benefit from in-depth, end-to-end digitalization and product traceability solutions while being able to provide an immersive customer journey as well as a state-of-the-art experience for brands in the luxury sector.
This partnership also further augments Temera’s commitment to innovation throughout the full produce life cycle in both the luxury and fashion industries. At the same time, bolsters its company position as a leading Visual Commerce solution within these categories.
Speaking about the partnership, Cristiano Basile, board member and planning and controlling director at Temera said: “We are thrilled to announce our partnership with Zakeke. This collaboration is a natural progression of Temera’s ongoing commitment to innovation, and will integrate seamlessly into our Stylewhere platform. By combining Zakeke’s 3D technology with Temera’s holistic suite of traceability and digital product solutions, we aim to offer brands and consumers even more ways to interact with products, including virtual try-on experiences, AR Viewer, 3D Configuration, as well as enhanced sustainability tracking.”
Also elaborating on the partnership, Angelo Coletta, chief executive officer of Zakeke said: “At Zakeke, we strive to collaborate with the best companies across various sectors, and I’m thrilled to partner with Temera, a proven leader in the luxury industry with its impressive track record, talented team and outstanding results. By combining Zakeke’s platform specializing in AI-powered solutions that empower brands to launch customizable product lines, create hyper-realistic 3D catalogs, and offer immersive AR and Virtual Try-On experiences. With Temera’s leadership and vision in this segment, we’re confident in achieving remarkable success together. Zakeke will seamlessly integrate as a new piece of innovation within Temera’s forward-thinking approach, which truly resonates with our own.”
Gap and Los Angeles-based brand Cult Gaia, are gearing up for the holidays. The two brands have come together for a new collaboration just in time for the season. The new line, which features a total of 35 pieces across women’s and kid’s categories, are meant to inspire one’s inner confidence and individuality.
These statement pieces spotlight Gap’s signatures and the unique sculptural designs that appear throughout Cult Gaia silhouettes. Specific styles include the Denim Bustier, a matching leather pants and jacket set, a vegan fur coat, the collection’s Backless Classic Shirt, as well as a baseball cap and Cropped Logo Sweatshirt, which are both decked out with Gap’s notable arch logo typeface
“This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,” said Mark Breitbard, president and chief executive officer of the Gap brand. “Every piece was created with intention, with a focus on fabrications, hardware and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.”
The new collection also arrives alongside a campaign that pays tribute to the beauty of womanhood and the modern goddess. It stars Tina Kunakey, Kristina Byerley, Kelly Lim, Irene Law and Christen Rhule and was captured and directed by Louise and Maria Thornfeldt, whose client roster includes the likes of Bottega Veneta, Zara, The Row for Net-A-Porter and more.
“Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey. The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s sculptural and artistic approach, merging our two distinct creative forces,” said Jasmin Larian Hekmat, founder and designer of Cult Gaia. “Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless.”
The new Gap x Cult Gaia collection is now available to shop at Gap’s official website and in select Gap stores for a limited time.
Eloquii and Kate Spade New York are ready for the holidays. The two brands have come together to debut a festive, limited-edition collection just in time for the last remaining months of the year. The collaborative line premieres a range of fashionable, ready-to-wear plus size pieces that embrace holiday style with a playful twist.
The line features bow-embellished dresses to polka dot skirts, shimmery dresses, feather-trimmed cocktail dresses and more, with size offerings ranging from 14 to 28. Specific silhouettes include a bright pink Sequin And Feather Mini Dress, which is made entirely of polyester and features sparkly sequins, and feathery appliques at the skirt and sleeve cuffs as well as the collection’s Tailored Contrast Lapel Blazer, a classic blazer style that’s comprised of a polyester-spandex blend, designed with a double breasted button closure and peak lapels, among other signature features that often appear on this jacket style.
Bows are also a recurring theme throughout the collection, appearing on pieces such as its Knit Crystal Bow Mini Dress, in the form of bright embellishments lining the dress’ left side; the Bow Applique Turtle Neck Sweater, which shows a large, equally-sparkly bow tailored across the neckline and the Dramatic Bow Poplin Blouse, which highlights this detail in a single neck bow tie arrangement.
Commenting the partnership, Julie Carnevale, brand lead at Eloquii said, “We are ecstatic to join forces with Kate Spade New York for this exclusive collection. Our partnership celebrates the vibrant spirit of Kate Spade New York with the design and fit expertise of Eloquii. We are so excited to give even more customers access to the iconic brand and this gorgeous collection.”
Eloquii’s Vice President of Design and Creative Director Yesenia Leigh said, “Designing the collaboration for Eloquii and Kate Spade New York was the perfect fusion of two distinct yet complementary worlds— blending Eloquii’s impeccable fit with Kate Spade New York’s signature prints and playful sense of style. This partnership allowed us to create something truly special, where timeless elegance meets modern, fun fashion.”
Speaking on the collaboration, Kate Spade New York’s Vice President North America Wholesale, Global Licensing and Collaborations, and General Manager of Jewelry said, “At Kate Spade New York, we believe that fashion should spark joy, and this capsule does just that. With a shared commitment to women’s empowerment and the celebration of style, we’re thrilled to bring our signature aesthetic to the Eloquii community, together creating a collection that not only looks beautiful but feels amazing to wear.”
Eloquii and Kate Spade New York’s new limited-edition plus size collection is now available to shop at eloquii.com.
Lee and Stutterheim are taking classic workwear fashion to new heights. The pair has teamed up for a new collection that highlights this signature style with a new twist. The new line, which transforms workwear fashion into that of modern rainwear, reimagines rainwear apparel and accessories for both men and women with a nod to denim inspiration.
Altogether, the capsule collection premieres seven distinct styles, with sizes ranging from XS to XL for women, and S to XL for men. Some of these styles are reinterpretations of Lee classics, including its Storm Rider Raincoat, Storm Rider Chore Raincoat and Bib Overall, which now all integrate Stutterheim’s innovative waterproof textiles. The Storm Rider Raincoat has various snap front closures, two chest flap pockets with snap closures, two pockets at the lower end of the silhouette without closures and an exclusive mock blanket lined interior inspired by Lee’s signature design. The Storm Rider Chore Raincoat is a lengthier version of the Storm Rider Raincoat and also consists of snap front closures, two snap-closure chest flap pockets, two lower pockets without closures, a mock blanket lined interior and a durable rain-ready hood. The Bib Overall has a single zippered chest pocket closure, two lower pockets without closures and dual buckle closures that fasten near the neckline.
The collection also includes a two-tone hued bucket hat and a waterproof backpack tote that’s made with a 100% polyvinyl chlorides rubberized coating, a fully cotton membrane and a polyester-cotton blend lining. The tote also has various storage compartments as well as a denim-textured fabric finish. Emphasizing the seamless integration of both brands for the collection, Joe Broyles, Lee’s global vice president of collaborations said, “I love how this collaboration has blended the best of both brands. You see the details of Lee’s iconic jackets and Stutterheim’s dedication to quality. It’s a unique offering that I’m excited to bring to market.” Speaking on the collaboration and working with Lee, Stutterheim’s Chief Executive Officer Lee Cotter stated, “This collaboration offers a unique range of products that gives love and respect to both brands, and I really believe that this collection will strike a chord with dedicated followers of both our worlds. It’s been amazing to work with a brand with such a rich heritage as Lee and to see our materials and techniques applied to their truly iconic styles.”
The new Lee x Stutterheim collection is now available to shop at Lee.com, at owned stores in North Carolina, across the United States, Europe and Taiwan, in select boutiques, as well as on Sutterheim.com.
Pacsun is off to the races. The retail brand known for its offerings across various categories, including apparel, footwear and accessories, has launched its Formula 1 United States Grand Prix Collection. The new line of race-day looks, which are offered for men, women and kids, was featured trackside for a second year in a row during the Formula 1 United States Grand Prix in Austin, Texas last month, from October 18 to October 20. During the two-day-long event, attendees had the opportunity to purchase these new styles at the retailer’s dedicated on-site booth.
From sweatpants to raglan t-shirts, trucker hats and hoodies, as well as oversized t-shirts emblazoned with colorful Formula 1 graphics, the collection altogether embraces sporty chic style that’s ideal for everyday wear. The collection’s statement piece—indigo-hued denim pants—highlights the high-rise, wide-leg pant trend while embodying a western flair.
Commenting on the collection’s expansion, Pacsun’s Chief Marketing Officer Richard Cox stated, “For this year’s launch, we’ve expanded the collection to offer something for everyone, making it possible for fans, including entire families, to show their passion for Formula 1 in style. By also providing early access to purchase the collection, we’re giving fans the chance to secure their favorite pieces ahead of race weekend. And by being on-site in Austin, we’re able to bring that excitement directly to them, merging the excitement of F1 and the spirit of Pacsun in one experience.”
Pacsun’s Formula 1 United States Grand Prix Collection is now available to shop at Pacsun’s official website and in Pacsun stores across the country.
This year, H&M celebrated its 20th anniversary of notable guest designer collaborations. From its first collaborative collection with the late Karl Lagerfeld in 2004, to Stella McCartney the following year, to Comme des Garçons founder Rei Kawakubo in 2008, to Balmain Creative Director Olivier Rousteing in 2015 and most recently, Rabanne with the fashion house’s Creative Director Julien Dossena for the Autumn 2023 season, these collaborations have had a significant impact and continue to transform the landscape of modern fashion.
As a way to celebrate this milestone, H&M had announced a special arrival for style enthusiasts that would honor this special occasion. For its 20th anniversary, H&M revisited some of its most iconic and beloved collaborative designer collections with the re-release of pre-loved pieces. For the re-release, these styles were sourced via partnerships with online marketplace Sellpy, as well as vintage retailers worldwide.
In total, the re-release featured 22 collaborative collections, including those from Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons by Rei Kawakubo, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem, Moschino, Giambattista Valli, Simone Rocha, Toga Archives, Mugler and Rabanne.
Last month, from October 24 to October 31, customers had to opportunity to shop for these preloved pieces through various activations across Europe and in New York City. The re-release’s first drop started in France at Paris Lafayette, and concluded on the last day of October with a digital drop on H&M’s official website.
On the re-release, H&M Creative Advisor Ann-Sofie Johansson said, “Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful and original design. It connects to the fundamental ethos of H&M—that quality and creativity should be available for everyone.”
On revisiting pre-loved pieces, H&M’s Creative Director Jörgen Andersson said, “Through working with pre-loved pieces, we can bring these collections back to fashion fans, giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.”
As part of the Global Fashion Collective, self-taught designer and the founder of her namesake label BayBee, premiered her latest collection for the Spring/Summer 2025 season. The new collection visually showcases how BayBee utilized premium fabrics and intricate sewing techniques to create one-of-a-kind, standout designs.
As a whole, the designer’s seasonal collection puts a spotlight on neutral-toned minimalist designs with a dash of frill and lace embellishments. The collection unveiled a series of dresses, pants, tops, skirts and jacket silhouettes that bridged the gap between casual and formal wear — a continuous theme that BayBee is dedicated to highlighting as part of her brand. Specific styles include those such as an off-the-shoulder black dress fused with a coordinating tulle skirt and a pink bow designed across the right shoulder, a denim high-low dress styled with a newsboy hat, dark grey high socks, heeled Mary Janes and a black tulle handbag to match.
Other silhouettes included a strappy semi-fringe black dress fit with a grey jacket and a tulle adorned handbag which aligned with the collection’s overall integration of this embellishment, a long sleeve floral print dress with a godet-style hem as well as a beige moto-inspired jacket fit with a scallop neckline and paired with a coordinating skirt along with a white t-shirt that donned the image of a tiger wearing circular frames.
Altogether, BayBee’s new Spring/Summer 2025 collection debuted a variety of sophisticated styles through the lens of her dynamic approach to ready-to-wear fashion.
In recent years, the worlds of fashion and sports have come together to create innovative styles that resonate with both style and sports enthusiasts everywhere. Continuing with this cultural zeitgeist, Veronica Beard and the National Football League have teamed up for a stylish new collection for the 2024 National Football League season.
Debuting as the NFL x Veronica Beard Dickey Jacket Collec tion, the new limited-edition capsule line consists of tailored jackets—priced at $998 each—that seamlessly blend this sig nature silhouette with a sports-inspired twist. The jackets are crafted in wrinkle-resistant scuba with a subtle stretch, and feature classically tailored elements including notch lapels, side pockets and front pockets. Each jacket also includes a chest pocket that showcases each team’s logo and is designed with a removable French terry hoodie dickey that’s also cus tomized for all the league’s 32 teams.
Speaking on the new partnership, Renie Anderson, executive vice president of partnerships at the National Football League said, “Partnering with women-centric brand Veronica Beard has allowed the NFL to create a sophisticated and contempo rary touchpoint for female fans at the intersection of sports and luxury fashion. Amid a surge in sports collaborations, we hope the NFL x Veronica Beard Dickey Jackets empower women to curate modern gameday looks to cheer on their fa vorite teams with both spirit and style.”
On the new collection, Veronica Swanson Beard, co-founder of Veronica Beard said, “We are so thrilled to partner with the NFL and elevate gameday style. We’ve reimagined our signa ture Veronica Beard Dickey Jacket so [that] our most passion ate and discerning football fan can look chic sporting their team’s colors while cheering from the stands.”
Veronica Beard Co-Founder Veronica Miele Beard, also stat ed, “As fashion and sports enthusiasts, we are so excited to offer our customers an elevated alternative to traditional fan apparel. The NFL x Veronica Beard Dickey Jacket is a time less statement piece that football fans are sure to enjoy for seasons to come.”
The NFL x Veronica Beard Dickey Jacket Collection is now available for pre-sale exclusively at VeronicaBeard.com as well as in select Veronica Beard boutiques, NeimanMarcus. com, in select Neiman Marcus locations, at NFLShop.com and at limited National Football League stadium shops across the country. The collection will officially go live on November 12, 2024.
By Natalia Finnis-Smart
The André Assous brand is one that as always stayed ahead of the curve. After all, André Assous — the founder of the namesake label — is recognized for introducing the classic espadrille shoe into the American market from Europe during the 1970s. Since then, the brand has gone on to become one that spotlights style, comfortability and above all, innovation throughout their designs.
Now, the brand has once again brought their ideas to life with the debut of their Fall/Winter 2024 collection, just in time for the season. The new line, which features a variety of fashionably chic wedges, heels and boots across a bold yet refined color palette, embraces the charm of the season.
With a focus on signature silhouettes through an evolutionary lens, the new collection gives a diverse selection of footwear styles tailored to every mood and occasion. Each style effortlessly transforms from day, to eveningwear thanks to their contemporary designs that put classically chic style at the forefront. Specific pieces include those such as the Belinda Woven Featherweights Wedge, the Wynne Woven Heel, the Winter Suede Boot and the Palmer Boot, in addition to other wedge and heel styles.
Now, Diana Castillo, the brand’s director of design, spoke with Fashion Mannuscript to give insight into the collection, its inspiration, how the André Assous brand continues to evolve and more.
To start, the brand’s new Fall/Winter 2024 collection is one that can be best described as one inspired by the natural changes of the season, particularly during the winter months. “The Andre Assous Fall/Winter 2024 collection draws inspiration from the seasonal transformation of winter—nature’s ‘regeneration,’” said Castillo. She added, “As the days shorten and temperatures drop, we tend to naturally seek comfort and warmth indoors. This collection is crafted to help you feel cozy and confident as the weather cools down.”
The new collection arrives alongside a campaign photographed by Melinda DiMauro as well as a film produced by Juan Bianchi, that further captures the essence of the season. Set at a countryside estate, the campaign’s location further highlights the collection’s theme while putting
a spotlight on its variety of style offerings. “The stunning countryside estate with the charming vintage elements provided the perfect backdrop for our striking leather boots, refined mules, woven pumps and trendy clogs,” Castillo said. “Models Yana Romano and Alessandra Grabowski starred, who embody an effortlessly chic spirit, with the objects of desire prominently featured in the foreground. The footwear featured in the campaign conveys a relaxed luxury that takes the modern woman from day to evening with ease.”
The collection also introduces some of the brand’s “Featherweights” silhouettes. These styles combine the elements of signature styling, with that of ultra-cushioned comfort, so that wearers can look stylish without sacrificing comfort — especially during the chillier time of the year. “In the colder months, the customer often faces a trade-off between comfort and functionality – we are committed to changing that,” Castillo noted. “With our Featherweights collection we’re exploring ways to incorporate lighter, more comfortable materials into our winter boots without sacrificing performance. For example, instead of using the traditional heavier rubber outsole, we’ll use a lighter component like Ethylene-vinyl acetate (EVA). This way, customers can have the same traction but won’t have to sacrifice comfort or style.”
As for the brand’s design process, it’s one that is rooted in intricacy and detail while prioritizing consumers’ needs and desires, ultimately bridging the gap between style and functionality. “First question is always: ‘what does the customer need?’ Understanding the needs (and desires) of our intended wearer is crucial,” Castillo said. “Next, we delve into research, research and more research: exploring current fashion trends, colors, silhouettes and materials! From there, we embark on initial sketch concepts and ideas that evolve into detailed technical drawings. The final step is material selection – the textiles and colors are what brings it all to life! So much goes into this process: functionality, aesthetics, sustainability; the possibilities are endless! For our Fall/ Winter 2024 collection, our materials combine cozy knits and rich leathers for a sophisticated yet comfortable look.”
Overall, the brand’s conceptualization and design processes are in-depth. So much so, that it can take up to one year to develop one style. “The entire process, from concept to design development, can take anywhere from six months to a year – even for a single silhouette,” Castillo shared. “While design is essential, it often requires the least time in the overall process. Collaborating with our pattern makers and specialists is what helps transforms our sketches from 2D, to a tangible product.”
Referring to their production process, which takes place in Spain, Castillo is proud that the André Assous brand still creates their signature espadrilles in the European country. “We are one of the very few brands still producing our espadrilles in Spain,” Castillo shared. “We take pride in collaborating with family-owned business in preserving the artistry of espadrille making. Our espadrilles are particularly known for their comfortability and lightweight designs. While espadrilles aren’t typically considered a winter product, we hope to evoke that same comfort and ease into our Fall collection.”
To round it all out, Castillo shares what the brand’s favorite style is from the new collection. “We are currently obsessed with the ‘Winter Boot,’ she emphasized. “It’s a twist on a classic bootie with a chic 2-inch heel and flattering almond toe. Whether it’s in a print or leather – this style effortlessly transitions from day to night, making it the ideal choice for any occasion. Plus, with a cushioned leather insole, it offers luxurious comfort for all-day wear.”
Select styles from André Assous’ new Fall/Winter 2024 collection are now available to shop at andreassous.com.
By Natalia Finnis-Smart
From voluminous gowns to luxuriously embellished dresses, Marco Marrero and María Díaz have paved their own lane in the haute couture bridal market. The designer duo opened their first atelier over three decades ago in 1990 in Santa Cruz de Tenerife, a costal port city that is a part of the Canary Islands in Spain. After launching their first atelier, Marrero and Díaz founded the Marco & María brand. Their brand became fundamental to Tenerife Moda—platform council that promotes Santa Cruz de Tenerife’s fashion industry—and later expanded to having their own flagship store in Santa Cruz de Tenerife, as well as their collections being available worldwide.
Now, Marco & María have embarked on a new journey with the launch of their “Los Paraisos Perdidos—which translates to The Lost Paradises— collection. The collection premiered during New York Bridal Fashion Week. The new line of bespoke bridal wear includes six new exclusive designs entitled “Bora Bora,” “Molucas,” “Groenlandia,” “Vietnam,” “Cerdeña” and “Lombok.” Overall, the collection highlights the brand’s true-to-form decadent style and dedication to creating intricate handmade couture. The collection also marks a new start for the Marco & María brand, with the introduction of fresh structures and fabrics like silk taffeta, which further adds to the collection’s allure.
Marco Marrero and María Díaz spoke with Fashion Mannuscript to share about the collection’s connection to their brand, their design process and more. In relation to how each piece aligns with the Marco & María brand altogether, the designers said, “Each dress has been created with exclusive embroidery, reflecting our commitment to craftsmanship and individuality. These embroideries not only embellish the pieces, but also tell a story—a story that each bride can carry with her on her special day. We use high-quality fabrics and the handmade process that we follow in the making of each one of them is fundamental to our philosophy. Each garment is unique, made with love and dedication in our atelier in Santa Cruz de Tenerife, Spain, allowing each bride to feel that her dress is truly special and personal.” As for what the collection represents, the designer duo stated, “In short, this new collection not only represents the evolution of our brand, but also reaffirms our commitment to quality, creativity and the emotional connection that each dress can offer. We are looking
forward to seeing how these pieces will resonate with our brides and how they will become part of their stories.”
Design-wise, Marrero and Díaz’s process is detailed and intricate and can best described as—in their words—“a dance between experience and innovation.” They first start by brainstorming each new collection, with these fresh ideas often being inspired by cinema—one of Marrero and Díaz’s main passions— and allows these characters, stories and cinematic aesthetics to guide them in exploring various styles and emotions. While the two enjoy using their favorite fabrics such as tulle when designing new collections, they also like experimenting with new textures and materials, which not only challenges them and these new creations, but also speaks to their belief in brand evolution.
Collaboration is also at the core of the Marco & María brand. “We firmly believe that designing a collection is a collective process, where each dress is part of a larger narrative. It’s not about creating isolated pieces, but about weaving a story that connects each design with a common thread,” said Marrero and Díaz. “Each season, our designers start with a central theme that inspires them. This can be an emotion, a cinematic moment or a particular aesthetic. From there, each dress is developed in relation to that story, making sure that all elements, from the fabrics to the details, contribute to the narrative they want to tell. This collaborative approach between our designers is essential. They work together daily to discuss ideas, share references and fine-tune each design, making sure that all the dresses complement each other. Thus, their collections not only celebrate the individuality of each bride, but also tell a cohesive story that transcends time and trends. 100% of our production is done in our workshop located in Santa Cruz de Tenerife, Spain. This not only allows us to have complete control over every stage of the process but also allows us to see the evolution of each piece day by day.”
As for their favorite dress from the new collection, they cannot decide and for good reason. “We can’t pick a favorite dress from our collection, and that’s because each one of them has been created with a unique passion and dedication,” shared Marrero and Díaz. “For us, each dress is like a child—it has received time, attention and love at every stage of its development. From the initial conceptualization to the final details, each piece has its own story and essence. Each dress reflects not only our creative visions but also the dreams and desires of the brides who will wear it. The emotional connection we feel with each design is deep, and that makes them all special in their own way. Every time a bride chooses one of our dresses, we feel that piece come to life and become part of a bigger story. That’s why, instead of having a favorite, we celebrate the uniqueness of each creation and the joy it will bring to each bride on her special day. This is, without a doubt, the magic of what we do.”
Bringing you the latest breakthroughs in software, I.T. and fashion technology. From creative solutions to insights from experts, we are the source for all things fashion tech.
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By Max Ma, CEO, 7thonline
Many wholesalers may not realize that challenges in the technology they’re using come from using tools that are not specifically designed for their wholesale business model. The first, and biggest challenge is with Excel, a platform that has no standard practices across multiple accounts, is extremely tedious and time-consuming and is prone to errors. The second challenge is when wholesalers make the leap to a new platform, only to find out that what appears to be an effective solution on the surface has hidden roadblocks because the tool was actually built for retailers.
By making the shift to tools specifically designed for wholesale operations, businesses can gain better visibility, more accurate forecasting and the ability to streamline their processes. Wholesalers will also be in the position to get out of “Excel hell” and leverage real-time data, remove silos across departments, enjoy better planning and increase sales by understanding what sells and what doesn’t.
Many wholesalers still rely on Excel to manage critical operations like account planning, inventory tracking, production schedules and sales data. While Excel might seem like a flexible tool, it often leads to data silos where different departments are working with outdated or incomplete information. Spreadsheets are prone to manual errors, such as incorrect formulas or misentered data, which can result in costly mistakes. Excel doesn’t provide the big-picture view needed to make quick, data-driven decisions.
Take the example of a wholesaler managing multiple accounts: if the account management tool isn’t linked to the production system, key information, like sudden changes in order size or delivery timelines, doesn’t get communicated efficiently. The result is misaligned expectations, late deliveries and frustrated clients.
In contrast, adopting real-time data tools gives wholesalers a single source of truth that enables faster, smarter decision-making. Real-time systems provide up-to-the-minute insights on inventory levels, order status and production progress, allowing teams to react to changes instantly. If a sudden increase in orders occurs, real-time data allows production to ramp up immediately, ensuring the business can meet demand without delays.
Platforms Designed for Wholesale Reveal Meaningful Data that Drives Profits
Wholesalers operate in a fundamentally different space from retailers. This area of retail needs a system that helps managing production timelines, tracking multiple accounts and fulfilling complex bulk orders. They rely on tools that can track production schedules across various manufacturers, allowing them to potentially help retailers bring goods to market earlier, provide insights into items that will have higher sell-throughs and potentially increase orders of items that have sold well. Wholesalers need tools that have the sophistication to handle large, multi-location warehouses, seasonal inventory cycles, or forecasting based on bulk orders. Excel
certainly won’t help effectively avoid missed opportunities to optimize order fulfillment and doesn’t provide real-time data or the ability to understand where pockets of opportunity to save time and money can be found.
Even other types of retail systems that are not designed specifically for wholesale end up prioritizing individual sales, consumer behavior and small-batch inventory management. These tasks don’t translate well to the wholesale environment.
One of the most significant advantages of using a platform designed specifically for wholesalers is accurate forecasting for production buys. Wholesale businesses often deal with large quantities and longer lead times, so, having tools that can analyze bulk order trends and predict future demand is essential.
For example, a wholesaler supplying clothing to large retailers can use wholesale-specific forecasting tools to determine how much fabric to order for production months in advance, ensuring they meet demand without overcommitting resources. These tools help avoid common pitfalls such as underbuying, which leads to stock shortages, or overbuying, which results in excess inventory that ties up capital.
Another key benefit is the ability to improve order fill rates with tools that are designed to track and optimize the entire order process. These systems allow wholesalers to manage bulk orders, ensure timely production and coordinate shipping schedules effectively. This leads to better fill rates, meaning that orders are fulfilled accurately and on time.
Wholesale tools also emphasize account planning rather than location-level planning and allow businesses to track the specific needs of each account, such as seasonal buying patterns or bulk order preferences, and tailor their production accordingly.
For wholesalers, full system integration is the cornerstone of efficient and effective operations. When all systems including inventory, production, sales, or accounting are connected, the data becomes a single, unified source of truth. Instead of departments working in isolation, everyone has access to real-time, cohesive information that reflects the current state of the business.
When a sales team enters a new order, that information immediately updates inventory and production systems, ensuring everyone is aligned. This eliminates the need for manual data transfers or constant back-andforth communication, reducing errors and preventing miscommunication.
When systems are fully integrated, wholesalers gain control over their operations. For wholesalers, integration isn’t just an upgrade. It’s the difference between chaos and control.
ImagineCreate AI, a leading artificial intelligence software that allows brands and agencies to produce product and fashion photography, has introduced its latest technological innovations.
The new technology from the company is a first-of-itskind suite of artificial intelligence generation tools that aligns with its mission to fuel brands with more efficient and high-quality methods when creating images. The company’s new artificial intelligence tools are set to bolster the retail market by offering personalized, efficient and economical artificial intelligence photography solutions for merchants and buyers.
ImagineCreate AI’s existing fashion photography tool produces industry-leading fashion photoshoots which range from flat-lay images to lifestyle ones on any model and any location in the world, in a matter of seconds.
Likewise, the company’s new photography tools will allow brands to produce new images in a swift manner by easily uploading an existing image of one or multiple products. By doing this, the company’s product photography tool will automatically remove the images’ background while maintaining brand details and generating new high-quality product shots by describing the scene around one or numerous products. These new artificial intelligence editing tools will also allow users to add props, customize layers and generatively fill their canvas without needing a traditional set.
On the inspiration behind creating and launching the new suite of tools, ImagineCreate AI Founder and Chief Executive Officer Fatima Yusuf told Fashion Mannuscript: “With 10 years of experience in ecommerce including leading Shopify’s partnerships ecosystem and building brands of my own, it was clear to me that there is one common thing brands of every size need to succeed — powerful product images to sell online. Whether for websites, social, email, ads, or personalization techniques, every brand needs this for new catalog launches, seasons and marketing campaigns. The challenge is, this process is very expensive and time consuming, and I wanted to simplify the process for brands and agencies; with the power of AI.”
To learn more about these new artificial intelligence generation tools, please visit imaginecreate.ai.
Leading sustainable fashion brand Reformation and pioneering material science innovator Ambercycle, are paving the way for the future of fashion.
The two companies have partnered together for a unique and ongoing partnership that blends style, sustainability and innovation. With this new venture, cycora – a premium yarn and fabric made from regenerated textile waste – will be incorporated into key pieces from Reformation’s new apparel collection.
With the integration of cycora, the collection contributes to the brand’s overall goal of becoming circular by 2030.
The new collection, which highlights 1920s Parisian style and includes eveningwear-appropriate gowns and separates, complements Reformation’s recently unveiled “Midnight in Paris” jewelry collaboration with Clare Waight Keller. With sustainability in mind, Keller’s collaboration with Reformation features an assortment of jewelry styles created with recycled 24-karat gold vermeil as well as 925 sterling silver. Specific pieces from the collection include the Gertrude Cuff, the Large Hemingway Earrings, the Evelyn Earring, the Fitz Hoop and more.
Speaking on Reformation’s goal to become circular by 2030, Kathleen Talbot, chief sustainability officer and vice president of operations at Reformation said, “At Reformation, we’ve set an ambitious commitment to become circular by 2030. To us that means using as little virgin material as possible, creating as little waste as possible, and keeping what’s in the fashion system in use for as long as possible. Through cycora, Ambercycle is helping brands like Reformation bring closed-loop garments to the market. This is an especially important step forward for circular fashion when you consider that more than half of global fiber production is composed of fossil fuel derived synthetics like polyester and, at present, nearly all of it ends up in landfill after its first life.”
Commenting on Ambercycle’s new collaboration with Reformation, Shay Sethi, chief executive officer of Ambercycle said, “We value Reformation’s high material standards and are excited to help them meet their circularity goals. Collaborating with another likeminded, Los Angeles-based brand to drive global impact is especially meaningful. By integrating cycora into their collections, we’re not just advancing sustainability — we’re transforming how materials are sourced, used, and reused in fashion.”
How long have you been in the business?
FROM WEIGHT
Dora Lau, President & CEO, Dora L. International, Inc.
100% biodegradable. That means these fabrics are incredibly comfortable and are also non-toxic, made from a renewable resource, non-genetically modified organism and cruelty-free. There are also several highly positive performance benefits including wicking, a high dry rate, better absorbency, and higher durability in the wash.
It’s always been about real estate for Bruce Schanzer, president, CEO and a director of Cedar Realty Trust, a REIT that owns, manages and redevelops grocery-anchored shopping centers in the Mid-Atlantic states, since June 2011. Prior to joining Cedar, he was a managing director in the real estate investment banking group at Goldman Sachs & Co. He also served as vice president of the real estate investment banking group at Merrill Lynch, and practiced real estate law. He received a B.A. from Yeshiva College (where he is now a trustee), an M.B.A. from the University of Chicago, as well as a J.D. from Benjamin N. Cardozo School of Law.
At a young age, I knew that I wanted to be involved in the industry, and I began working at real estate-related jobs in my high school years.
What made you decide to get into real estate?
I grew up in Elizabeth, New Jersey, a blue-collar town. There were a number of remarkably successful first-generation Americans in our town in the real estate business, who were collectively known as “the builders.” Even as a child, I looked up to these figures and how they were able to create things that had such a visual and tangible impact on the community. I knew that I too wanted to be a “builder” one day.
Who inspires you?
If health and wellness news headlines and our team’s recent trip to the Parisian Interfilière trade show are any indication, the intimate apparel industry is in for some exciting times. We’ve known for a while that women do not want to give up the comfort that they are obsessed with having worked from home for several years. Add to that an increasing number of people using weight loss drugs and loose skin as a result, plus the aging of an American population that feels youthful and does not want to look a day older, you have a market that is ready for some major technological breakthroughs in intimates. We’re sharing just a few of the particularly exciting innovations. While there’s a solution for every trend mentioned, it’s important to note that innovations can be used in a variety of ways to create a bra that helps women feel confident and comfortable no matter the activity.
My father is a true inspiration. I continue to marvel at how lucky I am to have been raised by someone so special. He is 84 years old and still works full time as a neurologist in New Jersey. He is a man who has strong personal values, most notably a love of humanity and a joyful approach to living.
Beyond my immediate family, I’m inspired by my colleagues at Cedar Realty Trust, who are committed to everyday excellence and who are truly the foundation of our success. I’m so proud of all that we’ve accomplished together and look forward to our milestones ahead.
Any advice for someone starting in the business? What is most exciting is that there are so many different parts of the real estate ecosystem and ways one can get involved. I tell people who are looking to break into the industry that they should first think critically about their own professional strengths and aspirations.
According to Tufts University School of Medicine, one-half of United States adults recently surveyed say they would like to take Ozempic, Wegovy, or Zepbound, and 93 million Americans meet the generally accepted medical criteria to use them. Eli Lilly and Company, the American pharmaceutical company, reported that as many as 25,000 people are starting their new weight loss drug every week. Two major things are happening in the intimate apparel industry as a result. The first is that women who are still losing more weight do not want to rush out and buy a whole new wardrobe. They want a bra that can get them through the transition and maybe a bit beyond. A bra has to have a natural lift, support, and enough stretch to get through the weight loss, and of course, be comfortable. The second phenomenon that we are noticing is that with weight loss there is often sagging. When too much is lost too fast, the skin’s elasticity doesn’t have time to catch up. It’s hard for the collagen and elastin fibers to return to their pre-weight gain state after significant weight loss. Age also has something to do with this, as younger skin can “bounce back” more quickly. This is where we are seeing innovations in the engineering of a bra. How do we create a bra that has a natural lift and projection without a wire? With the help of 3D support and engineered slings. 3D support uses engineered slings to give a smooth look, manages “flesh density,” and offers support with bonded reinforcement that helps contour the body. The result is a bra with loads of adjustable features. We’re also seeing this type of technology used in panties with “butt lift”properties.
How has the growth in food delivery services affected grocery-anchored shopping centers?
While online delivery services have certainly added an extra layer of convenience for consumers, we have still found that brick-and-mortar grocery stores remain extremely relevant and productive. Grocery is a thin margin business. Consumers tend to be very price sensitive. At our properties, we’ve seen an uptick of consumers opting to order online ahead of time, but still picking up their groceries in-store. Many consumers want to see, touch and feel the groceries that they are bringing home to their families.
than their age. SpaMedica reported that in 2023, Botox, neuromodulator injection that’s used to treat wrinkles, was the most popular non-invasive cosmetic procedure, with over 8.8 million injections performed globally, an increase of nearly 459% since 2000. The same report said that in 2023, hyaluronic acid fillers were the second most popular non-invasive cosmetic procedure, with 5.3 million procedures performed globally. Hyaluronic acid fillers are used to treat wrinkles and can be injected into the lips, cheeks, and under-eye hollows. This is a population that does not feel old and now has the power to look younger without plastic surgery. It is a tremendous opportunity for bra innovation and sales, and is where the magic of 360-degree support comes in. 360-degree support in shapewear refers to full-body or torso support and compression from every angle. This type of compression feels like a firm, yet comfortable, hug around the torso, providing strong shaping without restricting your breathing. Despite the absence of underwire, the shapewear’s design, especially the bust lift and wide straps, ensures a secure, supported fit that makes the wearer feel both comfortable and confident.
How has urbanization affected development and redevelopment in this sector?
Urbanization continues to impact various corners of real estate development. At Cedar Realty, we have been migrating our capital into several urban markets where we see great potential. There’s a strong connection between our strategic focus and corporate values; investing capital into high-density urban markets allows us to “do well while doing good,” driving investor returns while also increasing access to fresh food for underserved urban communities.
Where do you anticipate growth in retail real estate?
Next, they should look at the people who have been in the business for 10 to 15 years and determine if they find the work that person is doing appealing; if they pursue that person’s path, they could be doing something similar in 10 to 15 years. Lastly, since real estate remains a “people” business, it is extremely important to effectively network.
We can spend the least amount of time discussing this topic because it’s something that almost everyone is experiencing. While we worked from home we could wear whatever we wanted and you can bet that it was something comfortable. It’s an area of our lives that’s non-negotiable, yet it’s evolving. The call back to the office is being heard around the country and with that is a newfound love of personal style that mixes something that looks and feels great. InStyle Magazine fashion editors say that “the focus now is on comfort while keeping it polished.” That’s likely why we’ve seen an increase in the number of bralettes and wirefree styles sold and a “no compromise on comfort” attitude that is creating an ever increasing demand for new style innovations. Our team is betting that 2025 is going to see continued demand for comfortable bras that are pretty and can be worn for 9+ hours. One of the biggest and most exciting innovations we are seeing in intimate apparel is “fabrics that love your body.” This new fiber technology has a super soft hand and uses bio-based yarns. We’re very excited about bio-based yarns because they are 100% natural, 100% biobased,
We’ve heard ad nauseum about how e-commerce continues to impact retail, but we see a strong opportunity in the strength and resiliency of grocery-anchored shopping centers, and it’s where we’re investing our capital. We believe this area of the market will only grow in terms of its relevance, particularly as more and more “food deserts” [areas with limited grocery options] gain access to stores that offer fresh, healthy foods.
The Wall Street Journal included in a recent report about careers, that “this year marks ‘peak 65,’ when more than 4 million Americans will reach the traditional retirement age—the highest number in history. This is a cohort that very often doesn’t want to quit, even if it can afford to do so.” According to the Pew Research Center in a survey of “Growing Old in America: Expectations vs. Reality“ among adults 65 and older, 60% say they feel younger
As we look ahead to 2025, it’s clear that the intimate apparel industry is undergoing a transformative shift, driven by new health trends and the changing needs of consumers. From the rise of weight-loss drugs to the demand for ageless beauty solutions, these innovations reflect the evolving relationship between comfort, performance, and design. As women continue to prioritize both style and function, we are working with brands to rise to the occasion, creating products that meet the diverse challenges of modern life. Whether it’s fabrics that love your body or 3D support systems that offer lift without the wire, the future of bras promises to empower women with confidence and comfort like never before. The intersection of fashion and technology is paving the way for an exciting new era in intimate apparel—one that is as dynamic as the women it serves.
What is the next great challenge for retail?
It will be determining how to deliver the type of space that today’s retailers are demanding. Landlords will need to think creatively about how to merchandize their properties and determine which amenities and space configurations will best suit retail users.
Dora Lau is the CEO and President of Dora L. International Inc., a global sourcing and design company. Known for her commitment to utilizing innovative materials and cutting-edge technologies, Lau has consistently raised the bar with the introductionofeachnewseason’sintimateapparelcollections. Her products are known for unparalleled functional sensitivity and a beautiful aesthetic.
Kaufman Leasing Company consists of highly qualified professionals with a thorough knowledge and understanding of the New York City office, retail and specialty-use real estate sectors.
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Managerial invisibility is an insidious behavior that can cloak your entire workforce and your company at large. Able to take many different forms, when invisibility occurs, retention and recruitment can plummet; absenteeism increases; and both output and quality results decline. In the fashion industry, managerial invisibility can have particularly damaging effects. When managers fail to engage or connect with their teams, it can ripple through the organization, leading to talent loss, low morale, and a dip in creativity—vital to fashion’s fast-paced, competitive environment. For fashion businesses to succeed and excel in today’s market landscape, they need to cultivate compassionate leadership that truly cares about the welfare of their employees. Without this element the repercussions can be severe, impacting not just the work standards but also hindering the brands capacity to innovate and stay competitive. The impact of management disengagement is significant and wide ranging in scope. Fashion companies heavily depend upon talent, and employee turnover and hiring efforts may be severely affected. This is particularly true in creative and technical positions such as design work and roles involving pattern making, merchandising or digital marketing. However, when a lack of engagement becomes prevalent the company’s competitive advantage is eroded, often resulting in the departure of top-tier talent. Across industries in America this detachment is exacerbating sentiments that employers are decreasingly caring about staff welfare. In fact, a Gallup Workplace article titled “Percent Who Feel Employer Cares About Their Wellbeing Plummets” cites, “Fewer than one in four United States employees feel strongly that their organization cares about their wellbeing— the lowest percentage in nearly a decade.” These workforce perceptions are consequential for any business, certainly in the realm of retention as, for one, the report cites, “Employees who feel their employer cares about their wellbeing are 69% less likely to actively search for a job.” Not just an adverse impact on employees, senior staff invisibility can affect leaders as well. Some leaders stay in their offices because they are so busy. The office
By Cheryl L. Mason, J.D.
can become like an ivory tower, trapping and isolating them. Other leaders struggle with imposter syndrome or fear of failure, and they often mask their real selves. All you know about these leaders is their bio. They rarely talk or engage with you unless they need information or data. Employees can also be invisible, whether working remotely or in the office. They stay in the workspace, don’t turn on their screens at meetings, and only interact with others when they have to. For example, quiet quitting is a form of employee invisibility.
Here are five ways to know invisibility is adversely impacting your workplace and how to stem it:
Embrace visibility by investing your time well.
Many leaders think allocating time for their employees in a town hall meeting is sufficient. However, such thinking lacks foresight and overlooks the broader perspective. When you are a leader, everyone assumes you are busy. And you might be, but what are you busy doing? Are you maximizing your time focusing on your most important asset, the people of your organization? Your employees need to see and engage with their leaders at all levels. Whether the workforce is remote, hybrid, or onsite, people need leaders to be present and engaged. Talk and listen to each other and find out about what they do at work and at home and share something about yourself. That five minute conversation between colleagues or with a leader makes that employee feel seen, valued, and heard.
Make sure your words and actions align equals reliability and accountability.
Communication is important. Sometimes what people say is not what others hear. Be clear about what you say and explain what you mean and then follow through. For example, leaders may tell their employees that they are going to invest in them, employees may believe that means bonuses when the leader is referring to technology. And ensure sure you can follow through on your words, whether it is budget or authority. People believe what they see and feel. If a leader’s words are not followed by actions, a leader will not be seen as reliable or accountable and there will be no opportunity to build trust.
Acknowledgement and recognition are crucial.
Have you ever watched what happens when a person is recognized for some action they took? A noticeable transformation occurs—a slight adjustment in posture, a genuine smile, and a visible boost in self-confidence. Sadly, leaders and col-
leagues frequently neglect to demonstrate adequate appreciation and recognition toward each other in the workplace. Simply saying “thank you” or “great job” and offering praise for specific work the people on your team perform goes a long way to increase morale with your people. These words demonstrate that you, as the leader, know and recognize what your team is doing. The critical part of this action is relating their actions to the impact on others, including colleagues and customers. Leaders and colleagues not only need to do this personally, but also do this publicly in the organization and submit people for awards and recognition. These actions communicate the person’s value and impact while demonstrating your awareness and appreciation as a leader.
Leaders can gather suggestions or ideas on specific topics and find opportunities to implement some of these. This is one of the simplest ways to create credibility with employees. Employees often see inefficiencies in processes that leaders do not. When a leader accepts and implements an employee’s suggestion, this can create positive reverberations throughout the organization. It conveys not only that leadership is open to different approaches but also that leadership sees value in employees.
When colleagues and leaders convey that they care and respect the employees, they receive care and respect in return. Leaders, do not delegate your authority to the Human Resources (department or to other leaders. When leaders think that employees are the responsibility of human resources (HR) or other leaders, employees believe that the leader and the organization do not care for or respect them. There are, of course, certain matters that HR does have responsibility for, but engaging, investing, and caring for the employees as people is the job of the leaders. When employees, managers and leaders feel undervalued, unappreciated, and unheard, they feel invisible and that they don’t matter. This will translate into how they show up for work and this will affect the organization’s bottom line. A Robert Half study found that nearly half (48%) of employees in the workforce today feel undervalued. However, employees who feel valued and recognized are, according to the Gallup report, 69 percent less likely to look for another job, 71 percent less likely to report burnout, and 5 times more likely to say their place is the best place to work and recruit others. Employees become visible when they are acknowledged and seen by their leaders and organizations.
By Charles Klein, Esq, Davidoff Hutcher & Citron LLP |
ck@dhclegal.com | 646-428-3240
| Partner & Fashion Law Practice Chair
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The year is 1987. My stint as General Counsel of Sergio Valente has come to an end after the breakup of its partners. I returned to private practice. I’ve worked for the last thirty-three years at Davidoff Hutcher & Citron LLP, a mid-sized law firm where I head up the firm’s Fashion Law Practice.
My fashion odyssey would go into full swing. I ran three packed programs at The National Arts Club about the nexus of art and fashion. I founded both The Fashion Roundtable and The Fashion Service Network. I would go on to represent a wide range of fashion, jewelry and home product designers and companies that sold their goods to Neiman Marcus and TJ Maxx, and everyone in between.
I decided to write and publish in glossy, over-sized format a lively newsletter called Fashion & The Law. My first issue contained an article called “Licensing at Lunch,” which explored basic licensing principals through a lunch at Arno’s between Carlo Glamoroso and Irwin Smoothtalk, two fictional characters I created. (Please contact me if you wish to receive a well-received, updated version of that article!)
My newsletter landed me several new clients. One of them was a family-owned men’s outerwear company based in the Empire State Building. One of its owners, Norman Weisfeld, wrote me that he liked the way I wrote and thought, and wanted to work with me. People actually wrote letters in those days! He told me he was looking for an “urban” brand. After some non-starters, Norman called me one day and asked me to come to the office. He wanted me to meet someone. We were going to do an agreement, he told me. So off I went. That someone was Daymond John, of FUBU and now Shark Tank fame. We worked on a shareholders agreement for a new company to be comprised of Norman and his brother Bruce, and Daymond and his partners. And so began the
enterprise that would make FUBU — For Us By Us — a household name, and a brand taken all over the world. The designer jeans companies like Sergio paved the way for the urban brands that would follow a decade or so later. But unlike the designer jeans brands, the urban brands were grounded in music and culture: hip hop, to be precise. And many of the leading brands were fronted by hip hop performers or celebrities: FUBU (super successfully) by LL Cool J, Rocawear by Jay Z, and Phat Farm by hip hop entrepreneur Russell Simmons. Young black people now had brands that reflected their taste and interests.
Around the same time, I went to the first WWD Chief Executive Officer Summit in Scottsdale, Arizona. One of the workshops I attended was run by a senior executive from denim giant VF Jeans. He showed a video that included a street scene of various people. All white people. Being the provocateur I am, and mindful of the nascent urban companies, I stood up and asked the presenter why all the people shown were white. I don’t remember his specific answer, but it was not a satisfactory one. The featured speaker at dinner was Bob Mettler, then head of apparel for Sears. He specifically called out my comment from the VF workshop and noted that the fashion industry had to be more inclusive and reflective of America. I was glad.
Back to FUBU. FUBU was a great success because it knew its customers and created a great emotional connection with them. Its success was also the result of the collaboration of very talented contributors. That has been true of many great successes in the fashion industry: Calvin Klein and Barry Schwartz, Nicole Miller and Bud Konheim, Liz Claiborne and Arthur Ortenberg, and many more.
I had one unforgettable, non-legal experience that began outside of FUBU’s bustling Las Vegas Magic show booth. I chatted with two young women who told me that they were starting a baby clothes business. They invited me to a cocktail party they were hosting at the MGM Grand. At the beginning of that party, one of my new friends said to me “Would you like to meet my father?” I looked up and saw that Smokey Robinson had just arrived. I gladly accepted that invite and chatted with Smokey about Marvin Gaye, always a favorite of mine. Noting Marvin Gaye’s picture on an early album wearing a Perry Como style cardigan, I asked Smokey if Marvin were a fan of the crooner. He said Marvin was a fan and was not a “rocker” as Smokey put it. How great was that!
The new FUBU company, early on, embarked on a series of collaborations of a kind that have grown evermore popular. They first did a co-brand with the National Basketball Association, and then collabs with The Harlem Globetrotters, Muhammad Ali and then heavyweight boxing champion Lennox Lewis. To my mind, the jury is still out on these kinds of collabs, especially for a new or young brand, which FUBU was. Do they put you on the map as a brand to be reckoned with, or do they say to the consumer that the brand and its products cannot stand on their own? The urban brands would become amazingly hot. And everyone wanted to get in on the act. Even the most white bread brand, Tommy Hilfiger, was trying to market itself as an urban brand!
Unforgettable times!
My Next Article: Licensing Lessons and Adventures.
A great FUBU team was assembled. The Weisfelds handling traditional business operation matters, Daymond and his team leading marketing, merchandising and design for the brand, Samsung came on board to handle financing, shipping, warehousing, and related matters. Bernt Ullmann, formerly licensing director at Donna Karan, joined the team with two huge rolodexes of international licensing contacts, to launch and grow a United States and international licensing business. I handled all the company’s license, promotional and co-branding agreements. And Bill Cox, an accomplished intellectual property lawyer, joined the team. We had great fun!
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Charles Klein is a partner and chair of the Fashion Law Group of Davidoff Hutcher & Citron LLP (DHC) a mid-size, midtown Manhattan law firm. DHC has been helping clients solve challenging problems since 1975. Although he handles a wide variety of businesslawmattersforclients,Mr.Klein’spractice is particularly focused on the fashion, accessories and home industries, where he helps his clients build their businesses, obtain protection for their intellectual property, protect their brand assets and negotiate their license agreements and other contracts. Charles can be reached at 646-428-3240 and ck@dhclegal.com.
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An eventful year is concluding with apparel boutique openings in New York and around the United States, and some exciting news even into 2026. Whatever holiday you’re observing, have a happy and healthy one, and a successful 2025!
British contemporary fashion brand Varley has come to the United States with a shop at 402 Broadway in Soho, joining two boutiques in London. Gu, a Uniqlo sister brand and part of the Fast Retailing Group, opened its first United States flagship at 578 Broadway in SoHo, its first permanent Gu store outside of Asia. In addition, the company also launched its United States e-commerce site and app, allowing United States customers to shop online. Look for Primark to finally come to Manhattan, taking the current Old Navy space at 150 West 34th St. for a 2026 opening, reports WWD. Also coming in 2026 is a Moncler flagship at the General Motors building on Fifth Avenue.
At press time, upscale skiwear brand Perfect Moment was scheduled to launch its first retail store at 42 Crosby Street. It will be open through April. Los Angeles’ Leset has come east to 380 Bleecker St. Burberry has unveiled its revamped New York flagship at 9 East 57th St. J. Crew Factory will be the next new tenant at Mayfair Shopping Center in Commack, New York. The fashion and accessories retailer signed a 6,800-square-foot lease at the Jericho Turnpike retail destination.
Simone Development Companies has signed a new, long-term lease for 6,854 square feet with sneaker and streetwear retailer Snipes at the
By Debra Hazel, president and CEO, Debra Hazel Communications
Throggs Neck Shopping Center at 815 Hutchinson River Parkway in the Ferry Point section of the Bronx, New York. Nordstrom Inc. announced plans to open a new, 27,000-square-foot store Nordstrom Rack at The Shops at SunVet in Holbrook, New York, in fall 2025.
TF Cornerstone has signed a lease with Somedays Bakery for the ground floor of its 4630 Center Blvd. property in the Long Island City neighborhood of Queens, New York. The bakery, known for its innovative baked goods and excellent coffee, will open next April, marking its second location in Long Island City.
This is a long jump — a bit of Brooklyn is heading to the United Arab Emirates, as Brooklyn Chop House will make its international debut at W Abu Dhabi-Yas Island, the world’s only hotel built over a Formula 1 racetrack.
Arte Museum has committed to a 51,979-squarefoot space to house its immersive art exhibition at Chelsea Piers. Arte Museum is an immersive media art exhibition space presented by D’strict, acclaimed for creating the public media art “Wave” at Coex in Korea. Exhibits at the Arte Museum center around the theme “Eternal Nature,” reinterpreting various elements and spaces in nature as immersive media art. The grade-level space at Chelsea Piers allows for installation of several digital artworks within the museum.
Susan Byrnes’ “Material Conversations” exhibit, featuring 12 textiles depicting memories real and imagined, is running now through January 6 at The Gallery of ARTFul Medicine, located in the lobby of Simone Development’s Hutchinson Metro Center’s Tower One at 1250 Waters Place in the Bronx.
Continuing to celebrate its 25th anniversary, Kirna Zabete has debuted a 3,000-square-foot boutique
in Miami’s Design District at 110 Northeast 40th St. Men’s apparel brand Psycho Bunny has announced the opening of its latest permanent monobrand store in the Citadel Outlets in Commerce, California. Sweetgreen has opened its first North Carolina location at One Independence Center in Uptown Charlotte. The Uptown space will accommodate up to 42 diners inside and 26 diners on the restaurant’s patio. Insomnia Cookies has reached a significant company milestone by announcing the opening of its 300th bakery worldwide in Seattle’s University District.
Fortunoff Backyard Store announced that it is opening its 30th retail store at 14053 Crossing Place in Woodbridge, Virginia. This is the second of three stores opening in Northern Virginia this year, as the company expands its retail footprint nationwide. Radcliffe Jewelers, now part of The 1916 Company, unveiled its new Baltimore showroom, in honor of the company’s 40-year legacy. Located at 1819 Reisterstown Road, across the street from its address for the last 25 years, The 1916 Company’s newest location encompasses 26,000 square feet.
South Coast Plaza, the supersized high-end mall in Costa Mesa, California, has added boutiques from apparel and accessories brand Amiri, Courrèges, Zegna, Allen Edmonds and streetwear brand Palm Angels.
Yes, they passed “Go” — Path Entertainment Group will open a Monopoly-themed experience in nearly 50,000 square feet at 11 Times Square. Other locations for the experience are in Denver, London and Riyadh. Not far away, musical entertainment attraction Broadway 4D will open at the Liberty Theater, 234 West 42nd Street, reported Commercial Observer.
Debra Hazel
Debra Hazel Communications North Las Vegas, NV 201-618-5247
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4. Sofia Cashmere Double-Breasted Long Camel Wool Coat:Sofia Cashmere’s Double-Breasted Long Camel Wool Coat is a cozy choice for the chilly winter months. It incorporates signature silhouette features including a notched collar, a double-breasted front with two buttons, side slit pockets and a lengthy hem.
$1595 | neimanmarcus.com
5. Loeffler Randall Rayne Pleated Lamé Bow Clutch: Showcase shimmery style with this Loeffler Randall clutch. This handbag features a removable chain strap with an approximate 16-inch drop, a frame top with a magnetic closure and an all-over metallic finish.
$250 | loefflerrandall.com
6. Anne Klein Rectangular Case Mesh Bracelet Watch: Give the gift of sophisticated style with Anne Klein’s Rectangular Case Mesh Bracelet Watch. This timepiece is designed with a mineral crystal lens, Roman numeral time markers and a stainless steel mesh bracelet featuring a jewelry clasp closure.
$95 | anneklein.com
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CONNECTING THE FASHION INDUSTRY WITH THE WORLD OF TRADESHOWS
OCTOBER EDITION LAUNCHES
SPRING/SUMMER 2025; CLOSES OUT HOLIDAY SHOPPING SOLID ORDERS REPORTED ACROSS SPRING/SUMMER CATEGORIES
The recently-concluded edition of Atlanta Apparel, which ran from October 15, 2024 to October 18, 2024, at AmericasMart Atlanta, debuted Spring/Summer 2025 styles and provided an opportunity to write for immediate orders across over 3,320 brands and top categories: holiday, shoes and resort. The October edition of Atlanta Apparel drew buyers from across the country, welcoming visitors from 36 states and 11 international countries. Notably, 18% of attendees were new-to-market buyers.
The October Market delivered solid order writing, especially within key categories such as holiday, shoes and resort. Several long-term exhibitors articulated the importance of investing in brand visibility at the market.
“Spring starts in Atlanta every October, and Atlanta Apparel once again successfully brought together buyers and sellers to write for the upcoming season, as well as close out any holiday orders before a busy consumer buying season,” said Caron Stover, Andmore’s senior vice president of Apparel. “We also saw a strong demand for immediates from stores impacted by the recent hurricanes, who came to Atlanta even at a difficult time, to rebuild inventory and support their customers.”
“This is our first time in Atlanta, and we came here to discover new brands. We thought the market was going to be overwhelming, but it has been really nice,” said Erica Yost, owner of Not So Shabby Gifts in Harrison, Michigan. “The layout at Atlanta Apparel was very easy to navigate and the show is beautiful.”
Tennessee boutique, Vinnie Louise, with locations in both Nashville and Franklin, posted, “We had the best time picking out new pieces to bring to our shops for the upcoming season. We are absolutely in love with so many of these items.”
“We have had and grown our showroom in AmericasMart for 32 years and counting, and we are walking out of this October feeling really good about the market,” said exhibitor Lynda Johnson, owner of Ambrosia & Co. “We reorganized our showroom for this market, and the fresh look drew in more buyers, and our two new lines in the showroom were very happy.”
“Consistency of showing at markets is key for the buyers,” said exhibitor Anton Demchenko, owner of Freyrs Eyewear. “We show at all five markets per-year, and it’s so imperative for getting to know customers and growing the customer base. Atlanta is an essential part of our business, and this October was no different.”
The Southern hospitality for which Atlanta renowned was on full display during the market. Attendees voiced appreciation for the complimentary daily coffee, breakfast and lunch, plus the daily activations that connected buyers to top brands through fun giveaways.
The next edition of Atlanta Apparel runs from February 4, 2025 to February 7, 2025, at AmericasMart Atlanta. For more information and registration, please visit atlanta-apparel.com.
Coterie New York, the biannual contemporary and advanced contemporary women’s wholesale fashion event, wrapped the 2024 season with more than 950 brands on the show floor, showcasing apparel, footwear, accessories and more to thousands of buyers representing leading retailers Saks Fifth Avenue, Rent the Runway, Joan Shepp, Julian Gold, B Barnett, Bloomingdales, Revolve and Four Seasons Orlando, among many others.
International brands made up over 40% of the show floor, underscoring the strength of global fashion representation at Coterie. More than 40 countries exhibited, including Mexico, Brazil, Canada, Dominican Republic, Italy, France, Greece and Australia. In addition, for the first time, Indonesia Fashion Forward brought eight new exhibiting brands. 27% of the Coterie floor featured brands exhibiting for the first time, including Marimekko, Beyond Yoga, Black Suede Shoes, Veja, Tony Bianco, Shoma the Label and Rebag, displaying unique collections to leading buyers.
This year, in collaboration with Vogue Mexico and Latin America, the destination neighborhood featured an expanded selection of international swim and resort wear apparel. International designers in destination included the likes of Honest the Label, Luna B, Juliet Dunn, Greek Archaic Kori, Pearl & Caviar, My Beachy Side and Oceanus, all looking to connect with retailers and break into the United States market. Karla Martinez de Salas, head of editorial content for Vogue Mexico and Latin America, was also in attendance and moderated a panel discussion covering the dynamic climate of retail.
Coterie’s dedicated denim area featured the brands 7 For All Mankind, NSF, Favorite Daughter, Hudson Jeans, Wrangler, Lee Jeans and G-Star Raw, among others. Denim is an important category at Coterie and the neighborhood is increasingly expanding as the fabric remains a staple for all seasons.
Coterie also continues to support eco-conscious initiatives and recognize those who are driving the industry towards a more sustainable future. The verified sustainable program at Coterie acknowledges verified and medal ranked brands aligning with the United Nations’ (UN) 17 priorities, including Jade Swim, Fifteen Twenty, MPG, My Beachy Side and Cariuma, and others. For the first time, Coterie partnered with Anybag and hosted a live activation of turning plastic and recycled products into unique and wearable bags. In addition, a community conversation highlighting sustainability was available right from the show floor, featuring panelists from Teen Vogue and the
creator of Anybag.
“Coterie hosts an array of contemporary designs with an emphasis on quality and innovative wholesale products. The contemporary women’s segment and the strength of international within Coterie continues to grow, underscoring the importance of fostering global relationships,” said Kelly Helfman, president of MMGNET Group. “As we look forward to 2025, the strength of retail is showing significant promise. Since retail is a major driver of economic expansion, connecting with buyers in-person is essential for creating impactful retail strategies and propelling longterm growth in the industry.”
Magic New York and Sourcing at Magic New York returned to the Javits Center this past September, and brought together thousands of attendees, along with hundreds of fashion brands and global suppliers. With over 300 brands showcasing the latest in apparel, footwear and accessories, Magic New York offers buyers a vibrant display of modern sportswear, trend-driven and young contemporary collections. In tandem, the co-located Sourcing at Magic featured a global assembly of over 100 manufacturers and suppliers, spotlighting sustainability and efficient production practices.
Celebrating the 90th anniversary for Magic, Magic New York welcomed a dynamic mix of returning and new brands, offering previews of the Spring and Summer 2025 collections. The event saw a rise in attendance with a 57% increase from department stores, a 43% increase from boutiques, a 38% increase from online retailers and a 37% increase from chain stores. Attendees preview and shop collections from top names alongside emerging designers like FRNCH, Hidden Jeans, Vera Bradley and Sabe Athletic. The show floor reflects the growing demand for standout styles such as bubble hems, crochet details, neutral colors and denim pieces, trends that buyers can expect to continue to see in the market.
For the first time in New York, Magic held a live runway event, bringing to life key themes and designs, shaping the 2025 seasons as outlined in MMGNET’s SS25 Buyer’s Guide. The runway showcased collections from top exhibiting brands, reflecting these seasonal concepts. The “Honest” theme emphasizes natural and clean aesthetics focusing on minimalist designs. “Devotion” highlights artisanal craftsmanship and versatile designs. “Movement” centers on feminine, grace and ballet-inspired silhouettes using lighter fabrics. “Convergence” explores the fusion of fashion and technology by introducing artificial intelligence--driven futuristic prints.
“As we wrap up a successful 2024 season and celebrate Magic’s 90th anniversary, we want to thank our community for coming together,” said Jordan Rudow, vice president of Magic, MMGNET Group. “The debut of the runway show was a hit, with buyers expressing enthusiasm for the new interactive element. In addition, discussions surrounding sustainability and trend forecasting provided valuable insights that continue to shape the fashion landscape. We will continue to build on these initiatives and look forward to reconnecting with our Magic community at Magic Miami in January.”
Education included Spring/Summer 2025 Young Contemporary Women’s Seasonal Strategy presented by Fashion Snoops, highlighting the Buyer’s Guide, where industry experts unveiled the key themes and trends that will shape the Spring/Summer 2025 season. A panel of Magic’s verified sustainable exhibitors and brands also shared insights from innovative companies creating positive impact around the globe.
Sourcing at Magic continues its expansion, attracting over 100 manufacturers and service providers from 16 countries including China, Vietnam, Peru and Türkiye with new representations from Madagascar and Guatemala, reflecting a growth of 66% in exhibitors since last September. Companies highlight eco-conscious products alongside innovations in footwear, fabrics, accessories and trims, meeting the increasing demand for sustainable solutions.
Standout exhibitors from Brazil, India and more, introduced customizable digitally printed fabrics with rapid turnaround times, eco-friendly dyeing processes and textile production. Prioritizing environments remains a key focus as the Sustainability Gallery featured nine verified sustainable exhibitors demonstrating the commitment to responsible production and ethical labor practices. Other highlights include PCE Ventures and Parker Clay, both of which employ at-risk women to restore independence through meaningful employment opportunities.
The event also attracted a substantial number of buyers, including Kith, Coach, Tory Burch, Amazon and Rag and Bone, looking to explore partnerships and discover the latest developments and solutions in materials, manufacturing and production, supply chain transparency, and more.
Educational sessions catered to both newcomers and seasoned professionals, offering practical insights into building responsible supply chains. From Sourcing 101 to The Entrepreneurship Session, experts provided strategies for developing sustainable and scalable business models, while the panel on Environmental Social Governance regulation explored how suppliers can achieve both profitability and ethical sourcing. These discussions emphasize the importance of integrating innovative technologies and responsible practices to thrive in the modern market.
“This season marked significant growth for Sourcing at Magic, reflecting the rising demand for innovative sourcing solutions on the East Coast,” said Andreu David, vice president of Sourcing at Magic. “We are proud to see the increased focus on sustainability, with exhibitors showcasing eco-conscious products and responsible production methods. Sourcing at Magic continues to provide a key platform for connecting international buyers with suppliers who offer the ideal blend of commercial success and conscious sourcing, meeting the global demand of the fashion industry.”
Upcoming 2025 show dates include Magic Miami from January 6, 2025 to January 7, 2025, Magic and Sourcing at Magic Las Vegas from February 10, 2025 to February 12, 2025 and Magic Nashville trading from April 16, 2025 to April 17, 2025. For more information on how to attend or become an exhibitor, please visit www.magicfashionevents.com and www.sourcingatmagic.com. Nashville Show
Saks is gearing up for the holidays. The luxury retailer recently unveiled its new “Gifts of Delight” Holiday campaign that’s meant to spread joy and inspire shoppers with spectacular offerings throughout the season. With the campaign comes the arrival of winter wardrobe styles, brands that are new to Saks, exclusive merchandise from highly sought-after designers, as well as a curated selection of items that make for the perfect gift and splurge-wrothy experiences that also give back.
Now live on Saks.com, the retailer’s Holiday Gift Guide Shop includes an array of gift options in categories including “Gifts for Her,” “Gifts for Him,” “Gifts for Kids,” “Beauty Gifts” and “Stocking Stuffers.” Featured items include those such as knitwear and cashmere pieces, winter accessories, sleek outerwear styles, beauty advent calendars and more. The Saks Holiday Dressing Shop, also live on the retailer’s official website, gives shoppers inspiration and the opportunity to showcase their personal style through a medley of pieces based on key forecasting trends, including velvet blazers and pants, metallic prints, all-over sequin styles, corduroy and more.
Brands that are new to Saks and are also available to shop include Fear of God Essentials, The Elder Statesman and New Wave 2024 graduates from Saks’ designer accelerator program including Neous, Glass Cypress, Róhe and Nicholas Daley. Exclusive merchandise from Casablanca, Jacquemus, LaQuan Smith and AMI Paris are also included in the holiday shopping lineup.
This season, Saks has also launched its unique holiday experience packages, marking the fifth year in a row for the retailer. These experiences allow customers to celebrate the holidays with gifts that also give back. This year’s experiences include an opportunity to be an audience member for an episode of Saturday Night Live, a private omakase dinner prepared by the Hoseki team and served at home, an overnight New York City holiday celebration that includes a private shopping appointment at Saks’ Fifth Avenue Club, a luxurious stay at a Ritz-Carlton property, tickets to the Tony Award-winning musical Suffs, as well as a chance to feature one’s dog in a Saks campaign and an evening dinner at L’Avenue at Saks. Each package that is purchased supports the Saks Fifth Avenue Foundation’s mission to make mental health a priority in every community.
Speaking on this season’s offerings, Emily Essner, chief marketing officer at Saks said,“Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue. As a leading voice in luxury fashion, our priority is to ensure luxury shoppers receive elevated holiday offerings and inspiration throughout their shopping journeys, whether buying gifts for themselves or for others.”
Make plans now to start strong and start your sourcing this April in Atlanta. Join us to discover the latest offerings and discover new brands, with more lines under one roof than anywhere else and unmatched hospitality complete with daily complimentary breakfast, coffee, lunch, and more.
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Travel subsidies may be available to help you get to Market!*
Next Market: APRIL 1–3, 2025
Pre-market education with Mon Cheri Academy LIVE on Monday, March 31, 2025
Register now at FormalMarkets.com
*Email us at buyers@andmore.com to learn more.
FormalMarkets.com | @formalmarkets
info@backalgroup.com | backalgroup.com | @backalhospitalitygroup
By Natalia Finnis-Smart
Hispanic Heritage Month—from September 15 to October 15— is a time to honor, celebrate and recognize the contributions and achievements of the Latin community as well as celebrate all their amazing contributions to society and worldwide. For Fashion Mannuscript’s November/ December double issue, we highlighted three talented designers who have gone on to found their own brands and showcase their unique creations to the world.
The three designers of Universo Mola: Salvadorian designer Iliana Villatoro, founder of Pacatus; Mexican designer Tania Orellana, founder of her own eponymous label and Uruguayan designer Clara Cantarelli, founder of Feel Nomade, came together for Hispanic Heritage Month for the Sustainable Latin American Fashion Pop-Up held at Doors’ New York City concept store, located in Manhattan’s SoHo shopping district as part of both companies’ collaborative alliance. At the question-and-answer panel event, each designer shared more about themselves, the journey to becoming the founders of their own brand, debuting their designs in the North American market and more.
“The journey of being the founder of Pacatus has been a complete adventure,” said Iliana Villatoro, founder of Pacatus. “It started in 2019 after moving back from New York to El Salvador. Not everything has been easy, [but] we’ve had a lot of learning opportunities, from learning to work with artisans, to learning about finance and marketing. There have been ups and downs, but they all feel like stepping stones into growth. Sometimes it’s been stressful, but a good kind of stress because I’ve loved every single minute of it.”
Speaking to her heritage and background, some aspects that Villatoro draws inspiration from personally and culturally when it comes to her designs can be attributed to growing up in various countries and the idea of nature. “As a person who has had the opportunity of growing up in four different countries, I’ve learned and lived different cultures,” said Villatoro. “At the end of the day, [cultures] all come together with their love and inspiration for nature. I’ve always been drawn to how all humans react to flowers, trees and the connection nature and humans have. Being from a small country (El Salvador) also inspires a lot of Pacatus’ designs, from the type of textiles we use, (like linens and cottons) to the fit and aesthetics. Since it’s a warm tropical country, all those factors influence organically.” As for some of her favorite designs to date, Villatoro lists Pacactus’ Orena Set, a semi cropped button-up shirt and matching skirt with a leaf and tree pattern; the Maia Dress, a lightweight dress made out of recycled denim cotton and the Florencia Matching Separates, which are still in the works and is set to be part of Pacatus’ Spring/Summer 2025 collection.
For Tania Orellana, her journey to being the founder of her own namesake brand began with the discovery of her personal style, which then blossomed into something even greater. “My journey started simply
with the search for a personal style. At first, it was just about creating something that represented me, defining my identity and finding personal expression,” said Orellana. “But from my earliest designs, I noticed a genuine interest from others. The connection I felt with those who admired my work led me to reflect on the importance of sharing and leaving them with something more than just garments. It was then that I decided to give structure to this idea. I wanted my brand not only to reflect my style but also to tell a story; and over time, everything began to take shape. My thoughts and values flowed into ideas, forms and ultimately garments— aesthetically appealing pieces with a deep meaning.” Personally and culturally, Orellana’s inspiration comes from various facets that are rooted in adaptation, observation and analysis, having stated “Initially, the idea of my brand arose from the need to adapt trends to my body and the future, creating pieces that would replace the fast fashion that used to attract me and fueled my consumerism. However, once I defined my style, continuing to draw inspiration from trends was no longer necessary. My goal shifted to sharing a message. Orellana continued with, “I am someone who observes and analyzes the world around me, from things to people, from the beautiful to the complicated. I draw inspiration from elements that are key to life and the future, those that often go unnoticed. And my goal has shifted to sharing the importance of these elements.” To achieve a future she truly believes in, Orellana is convinced that the advancements we have made as a society should not disappear in our pursuit of a completely green world. She firmly believes that our future lies in the harmony between technology and nature, and it is this fusion that she seeks to express her designs. Sustainability is also a major component of Orellano’s brand and one that she incorporates throughout the design process. “We do slow fashion,” Orellana states. “Our production is based on exclusively creating six pieces per design (including sizes). When it comes to materials, we freely use a variety, such as cotton, lyocell and even polyester—this represents the harmony we seek for the future. We are not against the practices or materials themselves, but rather against mass consumption that compromises quality and the well-being of the planet.”
Clara Cantarelli, founder of Feel Nomade, started her brand half a decade ago. With eco-consciousness in mind, Cantarelli’s brand focuses on the environment, as well as the messaging she conveys through her designs. “I started five years ago with the [idea] of being independent, and the idea of having a nice feminine line of intimates,” said Cantarelli. “Since I live on a beach in Uruguay, and surf, I also incorporated surfsuits thinking it would be of niche, but then to my surprise it grew into other sportswear, and people who prioritize protection from the sun.” Until recently, Cantarelli used to manage every area of the brand, but now fortunately has her own team. The brands’ focus from the start was to be very conscious with the environment, planet and the messages they send. “It is beautiful to see how a brand grows—gaining faithful customers while you communicate your personal values and lifestyle in it with the hope not only of selling, but of inspiring and creating a community,” she said. As for her design process, Cantarelli fuses these environmental and sustainable aspects with the materials she uses. “Swim and active is made with recycled materials,” said Cantarelli. “They come from Europe. I put emphasis in the cuts, so that they are original but do not go out of style and flatter women’s bodies. [I] also pay full attention to the patterns. I want them to be pretty [and] different. On lingerie the same, we use some of swim patterns into the intimates, and my goal is to make them with recycled fabrics which is more difficult to find.” The advice she gives to aspiring Latin American designers can be summed up to just starting and then venturing out from there. “First, that they start,” Cantarelli said. “You learn a lot in the process and mostly from drawbacks. Then, to maintain the core and priority values they imagined for they brand. Do not get distracted. Of course [you also should] adjust and be flexible. Also, welcome and celebrate every little to big achievement. Learn to delegate and have a team, especially [with] what you enjoy less [of] and [what] is not your forte. And [of course] enjoy!”
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