FASHION MANNUSCRIPT MAY 2025

THE SPRING ISSUE NEW YORK LOS ANGELES MIAMI THE HAMPTONS

FASHION MANNUSCRIPT

LYNDELL YE-LEE BRIDGING BRIDAL WEAR AND ARCHITECTURE AT LÉ LEE STUDIO

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PRESIDENT/CEO Jeff Mann EDITORIAL Editor Rose Leveen Editorial Consultant Debra Hazel Associate Editor Penelope Herrera Southeast Editor Shanna Forrestall Director of Communications and Marketing Penelope Herrera Graphic Design Caroline Thomas Director of Newsletter Division Cheri Phillips

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ART Caroline Thomas COVER PHOTOGRAPHY Salt Atelier Wedding CONTRIBUTORS Charles Klein Chris Jones David Harouche Debra Hazel Frank DeLucia Joseph Pastrana Krieger Worldwide Max Ma Merilee Kern Michael Serwetz Rose Leveen Sharooz Kohan

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The opinions expressed by our columnists are not reflective of the views and opinions of the publisher or the editorial staff of Fashion Mannuscript. Publication of such views and opinions does not constitute endorsement by Fashion Mannuscript. Any reproduction, including but not limited to internet usage, is prohibited without the express written permission of the publisher.

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ONE MANN’S OPINION Hi everyone and welcome to our May edition of Fashion Mannuscript. This issue is packed with exciting insider content about the fashion industry, and I want to start by highlighting CBIZ’s seventh annual Consumer Products and Retail Symposium at the E-Central Downtown Los Angeles Hotel.

This year was our biggest event by far, with over 250 people in attendance from just about every segment of the fashion industry. for brunch, the sympsoium, and cocktails and dinner. It was attended by the who’s who in the fashion industry: bankers, lawyers, accountants, manufacturers, designers, PR fi rms, organizations—just about every segment of the industry was in attendance. It was great to see my friends in California, as well as New York friends who flew in to attend the symposium, which has become a fi rst-class event. Ron Friedman and I have been holding this event for seven years, and each year it becomes better and better—we have it down to a perfect science. You’ll get to read more about the symposium and see pictures from that day in our photo events section.

The other photo events in this issue are also really spectacular. This includes the FIT Gala, which was held at the Glasshouse in honor of Dr. Joyce F. Brown, who was featured in the February issue of Mann About Town. It was a sensational event attended by celebrities and the who’s who in the fashion world.

Our logistics section is excellent, as always, and I’m excited to announce we will continue to expand the logistics and technology sections, focusing even more on crucial, cutting-edge topics like artificial intelligence. At Mann Publications, what drives us is our mission to provide our readers with the most exclusive information, staying on top of one of the fastest growing industries in the world.

Our feature section is terrific, but I want to bring special attention to our bridal features this month. Our cover story is about Lé Lee Studio, a forward-thinking bridal brand helmed by its incredible designer, Lyndell Ye-Lee. To all the upcoming brides to be, I hope you’ve found your perfect dresses, and I’m wishing you good luck on your beautiful spring weddings.

As we get closer to the summer and major events like Magic Las Vegas, there are a tremendous number of tradeshows coming up. We’re bringing you exciting coverage on recent tradeshows and can’t wait to bring you even more coverage and ads about upcoming tradeshows for the summer.

I hope you’re all enjoying the height of spring as much as I am. Throughout the spring and summer, we are continuing to work hard to bring you all the latest fashion news so you can stay in the know no matter where you’re taking in the beautiful weather—New York City, the Hamptons, Los Angeles and more!

“Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

— William Pollard

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Hi everyone! As we enter the month of May, I’m excited to welcome you to a very special Spring 2025 edition of Fashion Mannuscript. As the weather grows warmer, the fashion industry continues to bloom with incredible new collections, tradeshows, events and more. In this issue, you’ll get to read some incredible stories, with topics like sustainability and AI at the forefront.

In April, some of the FM team attended a wonderful event at the Fashion Squad School, a children-focused fashion design school founded by designer Layana Aguilar. We learned about how students at the school approach design by creating our own tote bags under the guidance of expert instructors, followed by an exciting runway photo shoot to show off our designs. Check some of the photos out in our photo events section!

We’re also sharing an exclusive piece from Ana García-Siñeriz, global director of the Vogue College of Fashion. García-Siñeriz discusses some of the most promising pathways people aspiring to enter the fashion industry can take, including through learning and industry immersion at Vogue College of Fashion. The school recently expanded its academic offering by announcing an exciting program where students can earn a B.A. and M.A. in just three years— putting them on a fast track for successful careers in fashion.

I want to round out this letter by telling you about our cover feature, which I was inspired to write after attending the Union Square Couture Luxury Bridal Market. The FM team viewed several stunning bridal collections from around the world, meeting the designers behind each brand. There, I met Lyndell Ye-Lee, the incredible designer behind the Australian bridal brand, Lé Lee Studio. Lé Lee Studio’s SS26 Finery and Flair lines are a testament to Ye-Lee’s talent as a designer, but what I found most inspiring was her background as an interior architect and her commitment to designing accessible couture for the brides she meets. I can’t wait for you to read it!

Have a splendid May! Wherever you’re reading from, I hope the weather is warm and bright. I know I’ll be reading this issue in Central Park, enjoying the scenery as I flip through these pages.

VISIT US ON mannpublications.com FOLLOW US ON INSTAGRAM @fashion_mannuscript

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MAY 2025

46 ON THE COVER:

Bridging Bridal Wear and Architecture at Lé Lee Studio

FASHION FAVORITES 12

FIT Gala: Honoring Joyce F. Brown

COVER FEATURE

14

Sip and Stitch With Layana Aguilar’s Fashion Squad School

16

CBIZ Hosts Consumer Products and Retail Symposium

18

Carolina Herrera Hosts Intimate Cocktail Party

Photo courtesy of Lux Art Wedding Studio

FASHION FABULOUS

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One Mann’s Opinion

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Editor’s Letter

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411 Executive Changes

58

411 Tech

Photo courtesy of Rami Al Ali

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Photo courtesy of Business Wire

FASHION FORWARD 40

Soorty Advances Sustainable Cotton Initiatives

42

Ricca Sposa: Couture Spring 2026 Inspiration

44

THE DEPARTMENTS

David’s Bridal: The Edit by DB

52

L’École School of Jewelry Arts Celebrates Art Deco

60

Down With Denim at Shoptalk

33 Logistics

55 Techwear

92

Rami Al Ali Unveils the Autumn/Winter 2025-26 Collection: A Bold Life

65 Columns

77 Editor’s Picks

78 Fashion Sphere

83 Mann’s Tradeshow Connections

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Last Look: Paraiso Miami Swim Week Announces Launch of the Swimwear Icons Hall of Fame

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FASHION FAVORITES

Fashion Institute of Technology’s President Joyce F. Brown Honored at the College’s Annual Gala, Celebrating Her 27 Years of Transformative Leadership

Joyce F. Brown and Deborah Roberts Photo courtesy of Bennett Raglin/Getty Images

Missy Pool and Lindsay LoBello Photo courtesy of Bennett Raglin/Getty Images

Katherine Gage Boulud, Jean Shafiroff and Kamie Lightburn Photo courtesy of Bennett Raglin/Getty Images

B Michael and Nina Garcia Photo courtesy of Michael Loccisano/Getty Images

Ken Downing and Francisco Costa Photo courtesy of Slaven Vlasic/Getty Images

H. Carl McCall and Joyce F. Brown Photo courtesy of Michael Loccisano/Getty Images

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FASHION FAVORITES

Steven Kolb and Dennis Basso Photo courtesy of Slaven Vlasic/Getty Images

Nina Garcia and Michael Kors Photo courtesy of Slaven Vlasic/Getty Images

Gabriella Khalil and Chelsea Baetz Photo courtesy of Bennett Raglin/Getty Images

Robin Burns-McNeill, Joyce F. Brown and Jane Hertzmark Hudis Photo courtesy of Bennett Raglin/Getty Images

Christian Siriano and Candice Huffine Photo courtesy of Bennett Raglin/Getty Images

Gala and Newly Established Joyce F. Brown Legacy Fund Raise More Than $2.4 Million On April 1, the Fashion Institute of Technology (FIT) hosted its annual gala at The Glasshouse in New York City, honoring its president of 27 years, Joyce F. Brown, whose transformative leadership and unwavering dedication marks FIT’s most signif icant period of growth and progress. Appointed in 1998, Brown is FIT’s longest-serving president, as well as its f irst female and first African American president.

The ga la and newly established Joyce F. Brown Legacy Fund raised more than $2.4 million, which will go toward nurturing the next generation of FIT students by providing scholarships, developing new initiatives and facilitating groundbreaking programs.

Kenneth Cole, Fern Mallis, Tamron Hall and Emily Cole Photo courtesy of Michael Loccisano/Getty Image

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(Elle editor-in-chief and “Project Runway” judge), the event opened with a video tribute from New York Gov. K at hy Hochul and included star-studded salutes celebrat ing Brown’s extraordinary achievements across three pillars: innovation, sustainability and social impact. Tommy Hilf iger, founder and principal designer of Tommy Hilfiger Global, presented the innovation tribute; Deborah Rober ts, “20/20” co -anchor and awardwinning ABC News correspondent, presented the social impact tribute; and FIT alumnus and designer Francisco Costa delivered the sustainability tribute on behalf of A mber Valletta, supermodel and FIT sustainability ambassador.

Attended by 500 guests and hosted by legendary FIT alumni Michael Kors and Nina Garcia May 2025

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FASHION FAVORITES

Stitch and Sip With Layana Aguilar’s

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Fashion S mannpublications.com

FASHION FAVORITES Photos courtesy of JHienes

The Fashion Squad School, founded by designer Layana Aguilar, held a special hands-on fashion experience where attendees designed and personalized their own tote bag under the guidance of expert instructors.

The Fashion Squad School is a fashion design school with a mission to foster creative confidence in children. It was created to be a place where kids can learn and grow while expressing themselves as their very own designers.

Attendees were introduced to the design process, getting a feel for how the students at the Fashion Squad School dive into creativity and hands-on learning. They chose from an array of fabrics, trims and embellishments to bring their own visions to life.

At the end of the two-hour event, attendees posed for a high-energy runway photo shoot with music, lights and cameras, reflecting the spirit of Fashion Squad School’s student fashion shows.

Squad School mannpublications.com

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FASHION FAVORITES Photos courtesy of Darren Friedman

CBIZ HOSTS CONSUMER PRODUCTS AND RETAIL SYMPOSIUM The seventh annual Consumer Products and Retail Symposium, now under the CBIZ banner, was an outstanding success, setting a new benchmark with over 200 participants—the highest attendance to date! Returning with vigor, the symposium showcased an engaging and insightful agenda focused on consumer behavior and retail trends, particularly in the context of the evolving tariff landscape.

Attendees were treated to unparalleled networking opportunities with industry leaders, including retailers, manufacturers and service providers in consumer electronics, toys, accessories, food and beverage, beauty, apparel, e-commerce and more.

The event commenced with networking, followed by opening remarks from Ron Friedman, consumer and industrial products leader at CBIZ. A riveting presentation by Robert Krieger, president and CEO of Krieger Worldwide, explored “Tariffs and Their Toll on Retail,” introduced by Jeff Mann, CEO of Mann Publications. The keynote address, “Retail—The Perfect Storm—It’s A Lot More Than Just Tariffs,” by Marshal Cohen, chief retail advisor at Circana, captivated the audience and ignited engaging conversation.

Debra Hazel, Mann Publications; Marshal Cohen, Circana; and Jeff Mann, Mann Publications

Participants then navigated the complexities of new tariffs in an executive panel moderated by Trever Acers, managing director at Objective Investment Banking & Valuation, with insights from Tim Johnson, CFO of Buck Mason; Brian Kessler, CBO of Kessler Corporation and Linda Wang, founder and CEO, Karuna Skin and Avatara. The symposium concluded with a dynamic Q&A session and closing remarks from Brian Rabinovitz, business development leader at CBIZ, followed by a lively networking and cocktail reception.

Ron Friedman, CBIZ

Mark Wertz, Peter Choi and Ron Friedman

Marshal Cohen, Robert Krieger, Linda Wang, Tim Johnson, Brian Kessler and Trever Acers

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Marshal Cohen, Circana mannpublications.com

Justin Myers, Kristy Melton, Michael Anderson and Emmanuel Yeroushalmi

Linda Wang, Tim Johnson, Brian Kessler and Trever Acers

EVENTS

Stephanie Mora, Aurelie Brown and Gabrielle Gordon

Jeff Mann, Mann Publications Stuart Starr, Paul Sherman and Robert Wooley

Robert Krieger, Krieger Worldwide

Trever Acers, Objective Investment Banking & Valuation

Patrick McKiernan, Kaleigh Kemmerly, Ying Yang and Shanning Vanoni

Paul Sherman, Luca Bonfanti, Paige Dominguez, Hazel Sung, Lori Rock, Trever Acers, Linda Wang, Stuart Starr, Brian Rabinovitz, Eric Seaman and Robert Krieger mannpublications.com

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FASHION FAVORITES

Photos courtesy of Annie Watt

Guests

Carolina Herrera Hosts Intimate Cocktail Party at Her Palm Beach Atelier Celebrating Patricia Robalino’s Latest Jewelry Collection I n a n e l e g a n t t r i bu t e t o d e s i g n a n d craftsmanship, Carolina Herrera welcomed an exclusive gathering to her Palm Beach atelier on the evening of April 16 for a private cocktail celebrating jewelry designer Patricia Robalino.

Well known to the Palm Beach community through her eponymous boutique on Worth Avenue, Robalino presented her latest collection—a bold yet graceful evolution of her signature style. Guests enjoyed champagne and curated bites as they discovered new pieces that reflect the designer’s refined sensibility, sculptural artistry and deep connection to heritage.

The evening, hosted within the atelier’s chic and intimate setting, offered a seamless dialogue between fashion and fine jewelry, underscoring the enduring allure of feminine elegance. With both Herrera and Robalino at the helm of their respective worlds, the event was a true celebration of designers who create with vision, precision and soul.

Lori Arrascue, Karon Dixon, Patricia Robalino, Dorothy Cohen and Sherri Langfan

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Gail Worth, Alex Hamer and Jean Shafiroff

Alexandra Dana Gusita and Maya Johnson

Pola Iburra and Luisa Monteverde

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Jackie Delphus and Nelly Lumia

Daisy Soros and Dee Wade

Monica Spilotro, Elvira Garcia and Carolina Lizarraga

Johnna Pomasan and Suzanne Jones

Zory Carrera and Patricia Robalino

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FASHION 411

EXECUTIVE CHANGES

PUMA APPOINTS TARA MCRAE AS PRESIDENT OF PUMA NORTH AMERICA Sports company Puma has appointed Tara McRae as the president of Puma North America (PNA), a role in which she will oversee the company’s business in this strategically important market.

McRae, who until recently led Puma’s marketing and brand strategy in North America, will take over the role from Bob Philion, who will leave Puma after 20 years with the company and eight years as president of PNA to pursue opportunities outside of Puma.

“With Tara, we have appointed a leader with a great understanding of our consumers, our industry and the North American market,” said Matthias Bäumer, chief commercial officer at Puma. “I strongly believe she has the experience and the strategic mindset to help us succeed in this crucial market. I want to thank Bob for the past eight years as the president of PNA, a time during which we put Puma back on the map in North America, and I wish him all the best for the future.”

Tara rejoined Puma as senior vice president of brand and strategy in 2024. Before that, she worked at Clarks as the global chief marketing officer (CMO) and digital officer. She also became the fi rst chief marketing officer at TB12, Tom Brady’s global health and wellness brand. She worked at Puma North America early on in her career, from 2006-2016, where she held different positions in the media planning and sports marketing departments before taking on marketing responsibilities for the region.

Tara is also a strategic advisor for Relentless Consumer Partners and a nonexecutive board member at Kegg. Her work has been recognized in multiple leading industry awards, most notably as a member of the 2024 Forbes Entrepreneurial CMO 50 list.

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Photo courtesy of Puma North America

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INDUSTRY

Photo courtesy of Lilly and Lavoirzea from The Creative Hub

FASHION 411

TWO TEN FOOTWEAR FOUNDATION Two Ten Footwear Foundation announced that the seven founding members of Two Ten’s Women in the Footwear Industry (WIFI) Advisory Board will receive the 2025 WIFI Impact Award in recognition of their leadership in reinvigorating WIFI, an industry-wide affi nity group and professional community that offers events and programs engaging thousands of women in footwear annually.

The WIFI Advisory Board was formed in 2023, and its seven original members include board chair Sarah Bloch, board secretary Jori Miller Sherer and board members Stephanie Berg, Eli Del Carmen, Kathy Forstadt, Christina Gigante and Melissa Worth.

“WIFI community events were on hiatus for an extended period during the COVID pandemic, interrupting the momentum that had been building prior to 2020,” said Shawn Osborne, president and CEO of Two Ten. “But thanks to the leadership of Sarah, Jori, Stephanie, Eli, Kathy, Christina and Melissa, WIFI is once again a vibrant, growing community inspiring and elevating women in our industry. We’re delighted to recognize the founding members of the WIFI Advisory Board for making that happen. What they’ve achieved is remarkable.”

Footwear veterans Carol Baiocchi and Diane Sullivan founded WIFI in 2010 as a community initiative of Two Ten. WIFI grew quickly, attracting members across the country representing all segments of the U.S. footwear industry and including women at all career stages.

The 2025 WIFI Impact Award will be presented at Two Ten’s Annual Gala, which is being held at The Glasshouse in New York City on June 3, 2025, during FFANY Market Week. All members of the footwear community are welcome. Contact development@twoten. org for information about tickets or sponsorship.

About Two Ten Two Ten Footwear Foundation is an independent nonprofit serving the U.S. footwear community. Two Ten provides emergency fi nancial assistance in times of disaster or hardship; offers free and confidential access to fi nancial, legal and mental health counseling services at any time; awards college scholarships to make higher education more affordable for footwear employees and their dependents; provides educational grants to industry employees seeking upskilling and professional development; and convenes leadership councils and networking groups to connect professionals across the industry. Two Ten brings people working in footwear together to support each other, building a sense of community and fostering a more resilient workforce.

Learn more at twoten.org.

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Photo courtesy of World Bride Magazine

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FASHION 411

COLLECTIONS

LILYSILK UNVEILS SUMMER 2025 COLLECTION, ISLAND EASE, BLENDING MILITARY CHIC WITH ISLAND SERENITY Lilysilk, a global leader in luxury silk products, officially launched its Summer 2025 collection, Island Ease, an elegant yet practical interpretation of warm-weather style. The collection captures the essence of a slow-paced island lifestyle while subtly incorporating military-inspired details for a modern, structured twist.

Island Ease encourages wearers to slow down and reconnect—with nature, travel and themselves.

Inspired by the natural beauty of Majorca, the collection features earthy tones and subtle prints that reflect the island’s warmth and charm. Each design combines structure and softness, blending tailored details like sharp lapels and clean lines with lightweight, breathable fabrics. The result is a versatile wardrobe that transitions easily from day to night, offering comfort and effortless elegance for the modern traveler.

“Island Ease is about more than summer style—it’s an invitation to live beautifully and intentionally,” said David Wang, CEO of Lilysilk. “This collection reflects our love for natural elegance and thoughtful design, blending soft tailoring with subtle structure to capture the calm and confidence of island life.”

At the heart of the collection lies the Silk-Linen Blend series, an expression of the brand’s textile innovation. By combining the refined drape of silk with the crisp coolness of linen, this fabric brings together the best of both worlds. It offers exceptional breathability, moisture-wicking properties and a gentle, hypoallergenic touch that feels luxurious on the skin. The result is a fabric that adapts effortlessly to warm climates while maintaining a polished appearance.

Signature pieces in the collection include the SingleButton Sleeveless Lapel Blazer, which features a bold, boxy cut that flatters the frame while exuding a laid-back sophistication. The Chic SilkLinen Bermuda Shorts offer a tailored yet relaxed silhouette with an adjustable waistband, striking a perfect balance between comfort and structure.

Another highlight is the Short Sleeve TrenchcoatInspired Dress, which reinterprets classic British tailoring with a cinched waist, light fabrication and soft lines, creating a piece that feels equally suited to a daytime stroll or an elegant evening gathering.

Photo courtesy of Lilysilk

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FASHION 411

COLLECTIONS

WRANGLER x HBO ORIGINAL ‘THE LAST OF US’: A COLLABORATION BUILT TO ENDURE Wrangler and Sony Pictures Consumer Products collaborated for the new season of “The Last of Us,” blending rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise. Inspired by the journey of Joel, Ellie and the resilient survivors of “The Last of Us,” this collection will launch in two drops, delivering durable, story-driven pieces.

The first drop is a tribute to Jackson, Wyoming— the safe haven where Joel and Ellie found a brief reprieve from their harrowing journey in Season one, and where Season two begins. These looks celebrate classic cowboy style with three predistressed denim pieces that embody the strength and authenticity of Wrangler’s heritage.

The collection includes a cowboy cut denim jacket, a rugged, true-to-tradition silhouette built to withstand the elements; a cowboy cut denim shirt, a nod to the American West that blends function and timeless style; and the original 13MWZ Cowboy Cut Denim Jean.

The second drop will arrive mid-season, when the show’s setting shifts toward post-apocalyptic Seattle, Washington. The last six pieces of the line reflect the natural elements of the Pacific Northwest. These new additions include utilityinspired apparel designed for both function and style. Among them are a “Cordyceps” camouflage set—a two-piece statement featuring a fashionforward camo shirt and matching utility pant—and a tinted denim carpenter pant, built for durability, versatility and life on the move. Rounding out the collection are pocket-tees in three colorways, layering pieces that capture the essence of rugged street style.

This collaboration is a natural fit for both brands, as Joel sported Wrangler pieces throughout Season one. Wrangler’s legacy of crafting durable, highquality denim makes it the perfect partner to bring the gritty, survival-focused aesthetic of “The Last of Us” to life.

“We’re honored to work alongside HBO and Sony Pictures Consumer Products to create a collection that speaks to the resilience, ruggedness and authenticity of both our brand and the show’s characters,” said John Meagher, vice president of global brand marketing at Wrangler. “These pieces are built to last, just like the spirit of those who fight to survive in ‘The Last of Us.’” The Wrangler x “The Last of Us” collection will be available for purchase on wrangler.com.

Photo courtesy of Business Wire

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Save the Date

30th Annual Golf Outing

Sands Point Golf Club Organized By: GMSF.ORG Organized GMSF.ORG Contact: HaridathBy: Rivera Contact: (973) 344.

6300Haridath Ext. 304 Rivera haridath.rivera@dynamiconline.com (973) 344.6300 Ext. 304

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haridath.rivera@dynamiconline.com The Gambino Medical and Science Foundation is a 501(c)(3) Non-Profit, Tax-Exempt Organization. (Federal Tax-Exempt No. 13-3586460)

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TWO SHOWS ONE DESTINATION SAVE THE DATE

August 18–21, 2024 Join us at Las Vegas Apparel in August for our co-located market with WWIN (Womenswear in Nevada). Explore top brands’ latest trends, designs, and collections, including young contemporary and premium women’s lines. Our partnership offers exceptional amenities for buyers and an easy-to-shop, unified show floor.

Take advantage of our Sunday opening ahead of most fashion week events!

REAL ESTATE & FINANCIAL SERVICES INAUGURAL EVENT

Save the date for August 2024 and learn more about Womenswear in Nevada at WWINshow.com.

June 17, 2025 6:00PM, New York City

Register Now at LasVegas-Apparel.com

The Expo at World Market Center 435 S. Grand Central Parkway, Real Estate Co-Chairs | Marty Burger & Gary Phillips Las Vegas, NV 89106

Financial Services Co-Chairs | Reed Rayman & Leon Shaulov

For questions, please contact Leah.Hashimi@fidf.org.

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LOGISTICS AND FINANCE

The Movement of Fashion

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May 2025 FM 33 FM|| 33 | 31 February 2025 October 2024 FM

LOGISTICS

Integrating ESG Into Fashion Supply Chains: A Comprehensive Approach Chris Jones | ESG Product Manager of BlueCherry

The fashion industry is undergoing a seismic shift.

Sustainability is no longer a branding exercise—it’s a legal, operational and financial imperative. With fashion accounting for 8%-10% of global greenhouse gas emissions, exceeding the combined emissions from all international flights and maritime shipping, brands are under mounting pressure to take real action.

For years, voluntary sustainability initiatives have failed to deliver the necessary impact. Now, governments and regulators are stepping in. The European Union (EU)’s Corporate Sustainability Reporting Directive (CSRD) and the United States Securities and Exchange Commission (SEC)’s climate disclosure rules are setting a new standard for environmental, social and governance (ESG) transparency.

In February 2024, the European Commission (EC) announced a reduction in the scope of CSRD requirements, easing the compliance burden for smaller companies and delaying some elements of climate risk disclosure. However, this was not a rollback on sustainability commitments.

Instead, this adjustment highlights that collecting primary supply chain data is the highest priority for driving meaningful progress. Rather than pushing brands to meet complex reporting standards immediately, EU regulators are focusing first on ensuring companies have robust data collection mechanisms in place—without which sustainability claims are meaningless.

For fashion brands, this means moving beyond pledges and marketing claims. They must integrate ESG directly into their supply chains, leveraging technology, real-time data and impact assessments to stay ahead of evolving regulations.

Why ESG Integration Is Critical for Fashion Brands Sustainability in fashion is no longer about “doing good”—it’s about business survival. Companies that

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fail to comply with ESG regulations risk legal penalties, reputational damage and loss of market access.

Those that embrace ESG, however, gain competitive advantages, improve operational efficiency and futureproof their businesses.

1.

Environmental Impact: The Push for Product Life-Cycle Assessments One of the biggest challenges in sustainable fashion is quantifying impact. Without accurate, standardized calculations, brands can’t make meaningful progress.

• The EC-sponsored Product Environmental Footprint Category Rules (PEFCR) are likely to become a regulatory requirement, setting a standardized life-cycle assessment (LCA) methodology for measuring fashion’s environmental footprint across the full lifecycle of a product. However, the accuracy of these calculations depends entirely on primary data from suppliers—from raw material sourcing to energy use in manufacturing and transportation emissions—and from the intended design strategy, use and reuse during its lifespan, as well as end of life disposal and recycling.

• Without real-time supplier data, brands risk failing compliance with future sustainability regulations.

Digital ESG platforms that integrate automated data collection, data verification and AI-driven impact assessments will be crucial in making this process manageable.

2.

Social Impact: Ethical Sourcing Is No Longer Optional The industry continues to struggle with exploitative labor practices, from child labor to unsafe working conditions. Recent investigations have exposed human rights violations in factories supplying major brands.

Even if these factories represent a small part of a brand’s supply chain, the reputational damage can be significant.

• Regulators and consumers expect transparency.

Brands need full visibility across their tier one (garment manufacture and processing), tier two (fabric and components), tier three (material

•

processing) and tier four (raw material extraction) suppliers to identify and eliminate unethical practices.

Supplier accountability is key. Many brands rely on third-party audits, but these are not enough without real-time data tracking.

3.

Governance: The End of Greenwashing Governance is at the heart of ESG. Companies can no longer make unverified sustainability claims. Regulatory bodies, investors and watchdog organizations are demanding proof.

• EC sustainability regulations are becoming stricter.

Although some reporting requirements have been temporarily relaxed, the long-term goal remains clear: • Standardized impact calculations (such as PEFCR) • Mandatory carbon tracking across supply chains • Full transparency of materials, labor and waste management • Extended producer responsibility (EPR) for recycling of products and materials at end of life • Mandatory tools and data, such as digital product passports (DPPs), to provide “evidence,” facilitate a circular economy and support brands’ responsibilities for their products’ end of life • Greenwashing penalties are increasing. Brands that fail to provide verifiable data face legal risks, fines and consumer backlash.

Regulatory Outlook: What’s Coming Next?

With regulations tightening and expectations rising, brands can no longer afford to take a reactive approach to ESG. Understanding what’s next in sustainability regulations will be critical for long-term compliance and business resilience.

• 2025-26: Companies subject to CSRD regulations must begin ESG reporting. Starting in 2027, expanded supply chain due diligence laws will

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LOGISTICS • • •

require brands to track supplier sustainability data with greater accuracy and transparency.

2027: DPPs will be enforced for all new textile products introduced into the EU markets.

2027 and beyond: The PEFCR is expected to be integrated into EU regulations, requiring primary data for impact assessments.

Ongoing: EPR schemes and DPP requirements will continue evolving, expanding brands’ responsibilities for product end-of-life tracking and circularity efforts.

The ESG Challenges in Fashion Supply Chains The pressure is mounting for brands to move from broad commitments to measurable action. However, integrating ESG into a global, multitiered supply chain presents serious challenges—from fragmented data collection to supplier noncompliance.

1. Complex, Multitiered Supply Chains Fashion brands often don’t own their factories.

They rely on multiple suppliers, subcontractors and raw material sources, making it difficult to collect consistent, reliable ESG data.

2. Lack of Standardized Data for Impact Assessments Brands need primary data from suppliers to calculate environmental impacts accurately.

Many still rely on estimated or secondary data, which won’t meet future regulatory standards like PEFCR. 3. Supplier Noncompliance Many suppliers lack incentives to comply with ESG policies unless brands provide clear requirements and support. Without digital tracking, identifying noncompliant suppliers is almost impossible.

4.

Limited Technology Adoption Many brands still rely on manual ESG data collection, leading to inconsistencies, errors and inefficiencies. Without the right tools, compliance becomes a resource-intensive challenge.

How Fashion Brands Can Embed ESG Into Their Supply Chains Step 1: Set Clear ESG Goals and Metrics Brands need to align ESG objectives with industry standards like CSRD, Greenhouse Gas (GHG) Protocol and PEFCR. This includes: • Carbon footprint tracking from raw materials to finished products • Water consumption and textile waste monitoring • Supplier labor rights compliance audits Step 2: Use Technology to Track ESG Data Fashion brands must move away from manual sustainability tracking and adopt automated, realtime ESG data collection.

AI-driven compliance tracking automates regulatory reporting, ensuring that ESG data remains accurate and up to date with evolving CSRD, PEFCR and DPP requirements. With AI-powered supply chain monitoring, brands can identify data anomalies, flag supplier noncompliance and predict sustainability risks before they escalate.

• Supply chain mapping: Digital platforms provide end-to-end visibility of suppliers, materials and production locations.

• Automated ESG data collection: Notifications, reminders and exception reporting highlight supply chain risks in real

•

time.

Digital product passports: Brands can track material origins, production processes and labor conditions, ensuring verified sustainability claims.

Step 3: Establish Supplier Collaboration Brands must work directly with suppliers to enforce ESG standards and support compliance.

Key strategies include: • Requiring third-party certifications, such as the Global Organic Textile Standard (GOTS), the Global Recycled Standard (GRS) and Oeko-Tex standards • Joint sustainability initiatives, such as closedloop manufacturing and textile recycling programs • Supply chain collaboration platforms to enable real-time ESG data sharing Step 4: Implement ESG Audits and Reporting Ongoing compliance monitoring is essential, especially as new EPR regulations and DPP requirements take shape. To prepare, brands should: • Ensure full lifecycle tracking of their products, including material sourcing, usage and endof-life disposal • Adopt DPPs that provide consumers, recyclers and regulators with verifiable data on product sustainability and provide the product usage and end-of-life data required

by EPR • Develop take-back and recycling programs now, so they are prepared to comply with future EPR regulations

Photo courtesy of Adobe Stock/Armmy Picca

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LOGISTICS

Navigating Tariffs in Global Apparel Trade: Choosing the Right Buying Method Shahrooz Kohan | CEO of Aims360

As global trade becomes more accessible for apparel brands of all sizes, understanding how to manage tariffs is increasingly important. Tariffs—government-imposed duties on imported or exported goods—can significantly impact landed costs, profit margins and overall supply chain efficiency. Whether you’re sourcing raw materials or importing finished garments, the method by which you purchase and ship goods determines how tariffs are calculated, who pays them and when they are due.

This article will break down key international buying methods—including Delivered Duty Paid (DDP), Ex Works (EXW), Free on Board (FOB), and Cost, Insurance and Freight (CIF)—with a focus on how they affect your tariff strategy. We’ll also explore how brands can use enterprise resource planning (ERP) systems and AI-driven analysis to make smarter decisions about pricing, sourcing and profitability.

Delivered Duty Paid (DDP): A Turnkey Approach to Tariff Management DDP is a purchasing method where the seller assumes all responsibility for shipping, insurance, customs clearance and payment of duties and taxes. The buyer receives the goods at the agreed-upon destination without dealing with border-related logistics.

Advantages: • Tariff predictability: The seller handles all import formalities, so the buyer knows the total landed cost upfront.

• Simplified operations: There’s no need to manage customs brokers, compliance forms or unexpected fees.

• Reduced risk: The seller bears the risk until delivery is complete, minimizing surprises for the buyer.

Considerations: • DDP pricing is often higher because it includes the seller’s built-in cost for handling tariffs and logistics.

• DDP requires the seller to have deep knowledge of international customs processes, which may limit sourcing partners.

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Other Common Buying Methods: What To Watch For Ex Works (EXW) With EXW, the buyer takes full responsibility from the seller’s location onward, including transportation, insurance and all import-related duties.

• Pros: Lower initial prices and full control over logistics • Cons: High complexity for the buyer; requires inhouse customs expertise and risk management

historical performance and forecasted trends At Aims360, for example, we’ve designed our apparel ERP system so that data is fully compatible with AI tools, allowing businesses to run predictive models and uncover patterns that are nearly impossible to detect manually.

Free on Board (FOB) Under FOB, the seller is responsible until goods are loaded on the shipping vessel. The buyer then assumes all costs and risks, including tariffs.

• Pros: Commonly used in global trade, especially when buyers have established freight forwarders • Cons: Tariff liabilities fall to the buyer, who must manage compliance and risk

Key Takeaways for Apparel Businesses 1. Understand your buying terms: Each method has trade-offs between cost, risk and operational complexity.

2. Factor tariffs into pricing decisions: Don’t assume your landed cost ends with the invoice price.

3. Use ERP data wisely: Analyze total costs— including duties and taxes—over time, by country or by product line.

4. Enable AI-driven insights: Make sure your ERP data is structured and accessible for AI analysis to support smarter decision-making.

Cost, Insurance and Freight (CIF) CIF includes the cost of goods, insurance and freight to the destination port. The buyer handles customs clearance and duties from there.

• Pros: Reduced transportation risk for the buyer • Cons: Tariff calculation and customs processes still fall on the buyer

About the Authors We’re the team behind Aims360, a modern fashion business operations software built specifically for the apparel industry. Our cloud-based ERP platform helps fashion brands and manufacturers run their entire business—from production and inventory to orders, shipping, invoicing and financials—all in one place.

Using ERP Data To Analyze Tariffs and Margins Choosing the right buying method is just one piece of the puzzle. The real advantage comes from understanding how each option affects your cost structure and profit margins. Apparel businesses that track costs through a modern ERP system can gain a powerful edge, especially when that data is structured to support AIbased analysis.

Aims360 is the leading ERP software solution specifically designed for the fashion industry, empowering brands to streamline operations, enhance efficiency and accelerate growth. Led by CEO Shahrooz Kohan, Aims360 combines industry-specific expertise and advanced technology to help apparel businesses seamlessly manage production, inventory, orders, fulfillment and more.

By pulling in data on vendor terms, freight charges, customs duties and landed costs, AI models can: • Identify which buying methods consistently yield higher margins • Flag vendors or countries with increasing tariffrelated costs • Recommend optimal sourcing strategies based on

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May 2025

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LOGISTICS

Delaying Duties, Gaining Flexibility: Photo courtesy of Adobe Stock/Andriy Bezuglov

How Foreign Trade Zones and Bonded Warehouses Empower Apparel Importers

By Krieger Worldwide

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LOGISTICS

In a time of tariff volatility and shifting global supply chains, apparel importers are under constant pressure to find inventive and impactful ways to manage costs. One of the most effective, yet often underutilized, strategies lies in leveraging duty deferral programs provided by U.S. Customs and Border Protection (CBP): foreign trade zones (FTZs) and bonded warehouses. Both offer the ability to delay paying duties on imported goods, but they operate under different structures and provide distinct advantages depending on an importer’s needs.

If you are actively importing goods in today’s dynamic trade landscape, you may have already started to explore the benefits of these solutions.

Understanding the nuances of FTZs and bonded warehouses is critical in today’s trade environment, especially for those navigating high duties, market unpredictability and inventory pressures.

What Is a Foreign Trade Zone?

Imagine importing goods into the U.S. without paying duties upfront. That’s the core benefit of an FTZ, a specially designated area considered outside of CBP territory for tariff purposes, where goods can be stored, manipulated, assembled or even manufactured. Duties are only due when the goods enter the U.S. domestic market.

In particular, apparel importers stand to benefit from FTZs, especially if they plan to export their products instead of release them for U.S. consumption. Many garments are subject to steep tariffs. If the goods are exported directly from the zone, no duties are paid at all.

In addition to duty deferral, FTZs allow for consolidated weekly customs entries, resulting in fewer filings and lower merchandise processing fees. This administrative efficiency can add up to real savings for importers dealing in high volumes.

And What About Bonded Warehouses?

Bonded warehouses, in contrast, are authorized storage facilities regulated by CBP, where imported goods can be held for up to five years without the immediate payment of duties. Think of them as financial holding pens for inventory. Importers pay the duties when the goods are withdrawn for domestic use. Similar to FTZs, exports directly from bonded warehouses incur no U.S. duties.

shape how each is best used.

Another key distinction lies in how duty rates are determined for importers currently storing goods in an FTZ, based on the changes that went into effect alongside reciprocal tariffs announced by the Trump administration. For goods stored in a bonded warehouse, the duty rate applied is the one in effect at the time the goods are withdrawn for U.S. consumption. This can be advantageous in a declining tariff environment, where an importer might strategically delay withdrawal in hopes of a lower future rate. In contrast, goods admitted into an FTZ that are impacted by reciprocal tariffs must be entered into the FTZ under foreign privilege status, which means the duties owed are based on the rate in effect when they enter the FTZ, regardless of how long they remain there. This distinction makes bonded warehouses particularly valuable for importers who are closely monitoring potential policy shifts and prefer flexibility in timing their duty liabilities.

Making the Right Choice in Today’s Trade Climate With ongoing changes in U.S. trade policy, including debates around de minimis thresholds and renewed scrutiny on Chinese imports, apparel importers must stay agile. Every cost-saving strategy matters, and that includes understanding how to use duty deferral programs effectively.

Duty deferral isn’t just a financial tactic—it’s a strategic advantage that can help apparel importers stabilize operations in an unpredictable global landscape.

Whether through the manufacturing potential of an FTZ or the straightforward flexibility of a bonded warehouse, understanding these mechanisms is now more important than ever.

In an industry driven by seasonal demand, fast-changing fashion cycles and global complexity, having the right warehousing and customs strategy in place might just be the best-dressed solution in your logistics toolkit.

Photo courtesy of Adobe Stock/FormasR Photography

While bonded warehouses don’t allow for the same type of manufacturing or processing as FTZs, they offer a simpler path for companies that need to store goods temporarily while waiting for market conditions to shift or sales orders to materialize. This flexibility can be a lifeline in uncertain times, when retailers are cautious with their shelf space and buyers are hesitant to commit.

Though both FTZs and bonded warehouses offer valuable duty deferral, the differences between them

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May 2025

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FEATURE

Soorty Advances Sustainable Cotton Initiatives With Organic Cotton Accelerator Partnership and Traceability Enhancements

S Photos courtesy of Soorty

oorty, a global denim manufacturer, reached a significant milestone in its responsible cotton journey: The Soorty Organic Cotton Initiative (SOCI) has become the first private-sector textile manufacturer initiative in Pakistan to be recognized by the Organic Cotton Accelerator (OCA) as a partner in the OCA Seed Commercialization Initiative—tackling the long-standing challenge of access to safe, non-GMO cotton seeds. As a partner in the project, SOCI provides farmers with a reliable source of high-quality, non-GMO seed—a critical breakthrough for organic cotton production.

“As we embrace project digitalization, we are revolutionizing farmer advisory with modern tools, ensuring traceability through the digital bale passport and strengthening our initiatives with a dedicated seed laboratory,” said Yousaf Ali, head of agriculture ventures and traceability. “By launching the new ROC [Regenerative Organic Certified] project, we are not just advancing sustainability—we are empowering farmers, enhancing transparency and shaping the future of responsible agriculture.”

Soorty’s Holistic Approach Sustainable cotton sourcing is a multifaceted journey at Soorty, from regenerative and organic farming initiatives to advanced recycling, traceability and ethical production.

By combining responsible sourcing, innovative mindset, social impact and digital transparency, Soorty proves denim production can be better not just for the planet but for the people in the supply chain.

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FEATURE Additional Key Sustainability Initiatives Driving Social Uplift and Transforming the Cotton Landscape of Pakistan Through Sustainable Cotton Soorty’s commitment to responsible cotton is deeply rooted in working closely with farmers. It is creating a trustworthy, transparent supply chain while uplifting communities. Through SOCI and the Soorty Regenagri Initiative (SRI), the company is ensuring non-GMO, ethically grown cotton that regenerates the land while empowering farmers with financial security, training and long-term support. By integrating traceability solutions and securing fair market access for growers, Soorty is fostering a resilient, futurefocused cotton ecosystem.

Closing the Loop With Second Life Second Life transforms post-consumer and post-industrial waste into new, high-quality, traceable denim. Utilizing advanced sorting and shredding technology, Second Life maintains fiber integrity while reducing water and energy consumption by up to 90% compared to conventional denim production. This commitment to circularity ensures a lower environmental footprint and a more responsible future for denim.

Regenerative Organic Certi ication in Progress Soorty is actively working to become Regenerative Organic Certified by the end of 2025. The initiative builds upon Soorty’s existing organic programs to promote soil health and biodiversity.

Enhancing Cotton Traceability With Geolocation To enhance transparency, Soorty has launched a traceability project that will provide brand partners—and eventually consumers—visibility into the origins of their cotton. The first QR-coded cotton bales are expected to be produced by the end of 2025. By allowing users to track the origins of their cotton, Soorty is reinforcing accountability across the supply chain.

New Laboratory for Cotton Integrity The company has recently established Soorty Seed Integrity Lab, a state-ofthe-art laboratory at its facilities to monitor and enhance cotton quality —specifically off-season testing under a climate-controlled growth room —testing fiber purity, GMO-free seed and sustainability metrics to ensure high industry standards. The investment reflects Soorty’s ongoing efforts to improve supply chain transparency and ensure product integrity.

Partnership With Sawie To Empower Farmers As part of its commitment to supporting cotton farmers, Soorty has partnered with Sawie, a digital agricultural platform that leverages data analytics and artificial intelligence to provide farmers with real-time insights, resource optimization, geographic information system (GIS)-based remote sensing, farmer advisory and climate-smart farming solutions. A formal signing ceremony occurred on Jan. 22, 2025, marking another step in Soorty’s mission to uplift cotton growing communities in Pakistan.

“We are excited to collaborate with Soorty in developing a sustainable and traceable cotton supply chain,” said Khalid Mahmood, CEO of Sawie.

“Through Sawie Trace, we are enabling full transparency from farm to fashion, ensuring that every step of the journey is rooted in sustainability.

By integrating regenerative and organic farming systems, we aim to reduce the ecological footprint of cotton, enhance water conservation, improve soil health, lower carbon emissions and improve farmer incomes.

This partnership marks a significant step toward a more responsible and climate-smart textile industry.”

Empowering Women and Digitizing Financial Transactions Soorty is integrating programs to enhance women’s roles in farming communities by providing resources, training and financial tools. Additionally, the company is digitizing financial transactions to mannpublications.com improve transparency and efficiency for farmers and stakeholders.

Looking ahead, Soorty predicts radical transparency will shape the denim industry in 2025. With rising consumer expectations and regulatory demands, brands will need verifiable, data-driven impact metrics rather than broad sustainability claims. Soorty is committed to leading this shift through traceability, regenerative agriculture and circular production models.

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FEATURE

Photos courtesy of Ricca Sposa

RICCA SPOSA COUTURE SPRING 2026 INSPIRATION

Ricca Sposa, the epitome of luxury bridal fashion, unveiled its highly anticipated 2026 Ricca Sposa Couture bridal collection. This breathtaking collection has been created with incredible attention to detail and beautifully captured against the backdrop of a stunning villa in Italy, offering the perfect setting to showcase the collection’s unparalleled beauty and craftsmanship.

The inspiration behind this collection comes from the majestic atmosphere of the villa, which seamlessly blends old-world luxury with nature’s harmony. The intricate patterns that adorn the gowns are reminiscent of the architectural details of the villa itself: elegant motifs, flowing curves and finely crafted forms that have been masterfully incorporated into each dress.

These elements blend effortlessly with hand embroidery, crystals and 3D floral appliqués, creating a level of refinement.

From sweeping ball gowns to sculpted mermaid silhouettes, the collection offers a range of styles that allow every bride to express her unique beauty. The luxurious fabrics, adorned with

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meticulous hand-sewn embellishments, make each gown shine, making the bride feel like the most beautiful version of herself on her special day.

The Ricca Sposa 2026 Couture collection is more than just a collection of wedding dresses; it is a masterpiece that embodies the spirit of romance, elegance and timeless luxury, inspired by the soul of European architectural heritage.

About Ricca Sposa Ricca Sposa is a Ukrainian brand specializing in bridal and evening wear, founded by Yuliia Lobachova, its sole designer. The company has been in existence for 13 years, creating four collections of exclusive dresses per year to meet the desires of the most demanding brides worldwide.

Translated, Ricca Sposa means “wealthy bride.”

A Ricca Sposa is a bride who stands out with her inner beauty, intelligence and feminine strength.

She is guided by moral principles and remains true to her values, knowing what she wants and pursuing it without hesitation.

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FEATURE

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May 2025

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FEATURE

David’s Bridal

Photos courtesy of David's Bridal

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FEATURE

INTRODUCING THE EDIT BY DB STUDIO, A CURATED DIFFUSION LINE TO DRESS CUSTOMERS FOR EACH OF LIFE’S SPECIAL MOMENTS—BIG AND SMALL David’s Bridal (“David’s”), the nation’s leading bridal, wedding planning and special occasion authority, is expanding its retail dominance beyond the wedding aisle with the launch of The Edit

by DB Studio—a new diffusion brand delivering fresh, on-trend styles that emphasize versatility and affordability for both special and everyday occasions. Cementing David’s as the go-to destination for dresses for any occasion, The Edit by DB Studio dropped nine curated lines of over 60 pieces starting April 1, with subsequent launches to drop quarterly beginning in the second quarter. Each curated drop from The Edit by DB Studio will include options across bridal, bridesmaids, adult and junior categories.

David’s believes every occasion, big or small, deserves to be celebrated in style with on-trend fashions. Through curated capsule collections at the prices David’s customers love and the quality they expect from the brand, The Edit by DB Studio will provide an assortment of gowns and dresses for all of life’s special moments, from bridal and wedding guests to date night, graduation and much more. David’s entrance into having more everyday dresses as well as the launch of its diffusion line will allow the company to captivate current trends and meet consumer demand, positioning itself more competitively alongside other retailers outside of bridal fashion—all while introducing the company to new shoppers via Amazon.

“The Edit by DB Studio marks an exciting new chapter for David’s and how we can best serve our customers—bringing trending fashions to shoppers in real time in a way that’s never been offered before,” said Kelly Cook, CEO of David’s Bridal. “The line is all about embracing the moments that make life special—whether it’s brunch with friends, a milestone celebration or a weekend getaway, The Edit is delivering straight-to-your-door contemporary styles at amazing price points so that looking and feeling your best isn’t compromised by [an exorbitant] price tag. David’s wants to dress her for every stage and event of her life, which is why The Edit will include dresses from bridal, bridesmaids, prom, juniors, fashion and more.”

The Edit by DB Studio is a continuation of David’s strategic expansion of its offerings and ways to shop, aligning with the ongoing evolution of consumers’ needs and expectations. Through the new diffusion brand, David’s looks to connect with consumers to help them feel their best in celebrating both big and small moments in the trendiest of styles.

The Edit by DB Studio will be the only David’s products available on its newly launched Amazon storefront. It will also be available through davidsbridal.com.

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May 2025

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COVER FEATURE

Lé Lee Studio

Bridging Bridal Wear and Architecture at Lé Lee Studio

By Rose Leveen

Among a crowd of bridal wear brands collectively designing beautiful dresses, it can be hard to truly stand out. And yet, Lé Lee Studio does just that. The young brand, based in Sydney, Australia, has distinguished itself with its underlying mission: to offer handcrafted gowns at an accessible price point. In a world where a bespoke wedding dress can feel financially unattainable, Lé Lee Studio fills the gap with one-of-a-kind designs and customization options that allow every bride to embrace her own unique journey.

At the heart of this brand is Lyndell Ye-Lee, the designer who brought Lé Lee to life.

Ye-Lee was interested in fashion from a young age, but she wasn’t content with simply looking at clothing: As a teenager, she would rip apart old clothes to reconstruct them into her own designs. When it came time for her to decide what to study in college, Ye-Lee naturally on a field close to home. “My dad comes from an architecture background. ... I’ve always seen the drawings lying in our house,” she said. “So, it was an easy, easy transition for me to pick interior architecture.”

After graduating with honors from the Royal Melbourne Institute of Technology, Ye-Lee spent several years working as an interior architect. Over time, she had fewer opportunities to connect with clients on a personal level and express her creativity through design. Ye-Lee explained, “While I was really enjoying what I did in interior architecture, I found that the creative time is actually quite limited because I worked for a big organization.”

While Ye-Lee was reflecting on her career as an interior architect, she was also preparing for her wedding, which immersed her in the bridal world. Planning her own wedding rekindled her childhood love for fashion design, and she decided to take a leap. While financial uncertainty loomed worldwide in the late 2000s, Ye-Lee saw an opportunity to find a new

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Harper (Finery SS26) Wesley (Finery SS26) Photo courtesy of Lux Art Wedding Studio

creative outlet. She became the creative director of Eternal Bridal, Australia’s leading bridal boutique, in 2009.

As creative director, she became intimately involved with every aspect of the bridal wear industry. This included sourcing, branding and guiding individual clients through their search for the perfect gown. As Ye-Lee’s expertise in the bridal world grew, supporting and nurturing the brands stocked by Eternal Bridal wasn’t enough; she wanted to cultivate her own creativity and fill what she saw as gaps in the existing industry. In 2020, Lé Lee Studio was born.

Lé Lee Studio was an opportunity to fulfill the unmet needs of her brides. Her background as an architect laid the foundation for how she approached design and developed client relationships at Lé Lee Studio. “As an architect, I strongly believed the principle of ‘form follows mannpublications.com

COVER FEATURE

o

Harper (Finery SS26) Photo courtesy of Lux Art Wedding Studio

function.’ So, this philosophy has really shaped me and how I approach my design,” said YeLee. “One of the skills that I learned from my previous role [as an architect] was that I need to be able to hear what the bride, or what the client, is saying to me. I also need to hear what she didn’t say to me. What is the need behind what she’s saying?” Working with each client, Ye-Lee began to receive collective requests that weren’t always feasible. She would do her best to find the perfect dress for each bride, but there were cases where brands weren’t designing what the brides wanted, and if they were, it was unaffordable for many brides.

In situations where she couldn’t find the exact dress a bride wished for, Ye-Lee designed it herself. One market gap, particularly among her clients, was dresses featuring halter necks.

Fashion trends come and go—and, with them, available bridal options—but giving brides the mannpublications.com

May 2025

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COVER FEATURE

Abigail (Finery SS26) Photo courtesy of Salt Atelier Wedding

available bridal options—but giving brides the ideal neckline for their body type is timeless.

“For me, bridal fashion is not just creating something Instagram-worthy, because there are so many beautiful gowns out there,” Ye-Lee said.

“It needs to reflect the bride’s personality and address her body concerns, and yet at the same time, be a beautifully crafted gown.”

It’s not enough to create something that is structurally sound yet basic, or beautiful yet functionally unrealistic. Ye-Lee’s designs strike a balance, truly marrying form and function.

While she remains involved at Eternal Bridal, Ye-Lee has stepped back from daily operations to focus on the store’s big-picture growth and the development of Lé Lee Studio. She explained, “This transition has been both fulfilling and challenging, providing new opportunities for personal growth as I continue to evolve through my own brand.”

About Lé Lee Studio’s SS26 Collection Lé Lee Studio’s SS26 collection comprises two ranges: Finery and Flair. The Finery line embodies timelessness, featuring classic silhouettes with an elegant, enduring appeal. It’s perfect for brides who want something refined and ageless. The Flair line is an exploration in dramatic elegance, blending clean, minimalistic lines with sculptural volume or unexpected detailing. It’s fashion-forward but still deeply wearable.

SS26 Finery and Flair is currently touring in Australia, followed by trunk shows across the United States.

Photo courtesy of Salt Atelier Wedding

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Imogen (Flair SS26)

COVER FEATURE

Photo courtesy of Salt Atelier Wedding

Kai (Flair SS26) Photo courtesy of Lux Art Wedding Studio

Standouts From Finery and Flair SS26

Ines (Finery SS26) Photo courtesy of Salt Atelier Wedding

Kai (Flair SS26) Photo courtesy of Lux Art Wedding Studio

Everly (Flair SS26) Everly is an A-line gown featuring asymmetrical draping across the bust and a structured bodice with visible boning, all flowing into a layered organza skirt with multiple hemlines, bringing playful movement to the dress.

Ines (Finery SS26) Constructed with a custom 3D floral appliqué, Ines is luxurious yet whimsical. A full skirt billows out from the fitted, strapless bodice, creating a dreamy silhouette that’s fit for a fairy tale.

Harper (Finery SS26) Harper exudes renaissance charm, with sparkle tulle that peeps through semi-sheer Chantilly lace. Delicate eyelash lace peeks out along the gown’s bodice and skirt, adding an additional touch of romance and femininity.

Kai (Flair SS26) Kai is an ultramodern take on a classic A-line design, featuring peplum that stops mid-waist, elongating the bodice. Soft flowing tulle against the structured satin blends romance with a bold, avant-garde twist.

Abigail (Finery SS26) Abigail is a form-fitting strapless gown, with lines of iridescent beading that elongate the figure and cascade into a unique, leaf-shaped train.

The added bolero paired with exposed paneling along the sides of the bodice provides a flattering contrast between angular elements and soft fluidity.

Imogen (Flair SS26) Featuring a carefully constructed, figureenhancing bodice, Imogen embraces old Hollywood glamour. Button detailing descends to the end of the train, further enhancing the curve-hugging silhouette. Paired with sleeves resembling the organic form of a calla lily, Imogen balances precision and carefree ease.

Everly (Flair SS26) Photo courtesy of Salt Atelier Wedding

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FEATURE Photo courtesy of Albion Art Institute.

Albion Art Jewellery Institute. Necklace, 1890, natural pearls, diamonds, gold, silver.

Private Collection

L’École

School of Jewelry Arts Celebrates the Centenary of the 1925 International Exhibition of Modern Decorative and Industrial Arts This year, L’École, School of Jewelry Arts, supported

by Van Cleef & Arpels, is celebrating the centenary of the International Exhibition of Modern Decorative and Industrial Arts and featuring a major art movement of the twentieth century: Art Deco.

Photo courtesy of Dusausoy, brooch, c. 1930, natural pearls, diamonds and platinum, Symbolic & Chase, London.

This style, which emerged in the 1900s and reached its heyday in the 1920s, left a lasting mark on art forms often overshadowed by the fine arts, including fashion, design and jewelry. L’École is honoring the movement with an exhibition at the Hôtel de Mercy-Argenteau, on display through June, offering a majestic exploration of the pearl, a material favored in Art Deco jewelry design.

Photo courtesy of Jean-Gabriel Domergue, advertisement for the Maison Van Cleef & Arpels, La Renaissance de l’art français et des industries de luxe, January 1923.

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FEATURE Photo courtesy of George Barbier, “The Fountain of Shells. Paquin Evening Gown,” Gazette du Bon Ton, No. 3, plate 27, 1914.

W

e are all familiar with pearls. Soughtafter since ancient times, they still inspire the great modern jewelers. But how many people know that they were at the heart of an intense trade between the Persian Gulf and France from the late 19th to the mid-20th century? How many remember that they were at the center of the luxury industry and Parisian culture for decades?

Organized by L’École, School of Jewelry Arts, the exhibition, “Paris, City of Pearls,” recounts the forgotten history of this amazing artistic, commercial and human adventure.

From the late 1860s to the late 1930s—a period corresponding to France’s Third Republic—a majority of the pearls fished in the Persian Gulf were gradually brought to France, sold in Paris and mounted by the top jewelers of the Place Vendôme.

Account books, telegrams, archive documents and period photographs testify to the scale of this trade.

Routes across land, sea and then sky were opened, major figures emerged in both the Persian Gulf and France, fortunes were made and the pearl trade sparked an unprecedented economic boom. As new trade routes were developed, links were forged between people and cultures—from the France of the first third of the 20th century to the Persian Gulf countries, referred to by the French at the time as the “pearl coast.”

As well as celebrating almost a century of shared history, this exhibition sets out to show the extent to which both natural pearls and the cultured pearls that arrived in France in the 1920s inspired not only Parisian jewelers but also artists in the broader sense. They all seem to have been driven by the same passion for pearls, whatever their means of artistic expression—opera, painting, photography, poster design, illustration or cinema—to the point that the pearl became one of the symbolic forms of the Roaring Twenties.

Seeking to penetrate the final mysteries of these biominerals, the exhibition embraces a crossover of history, art and science. This wide-ranging vision of knowledge is at the heart of L’École’s mission. Founded in 2012 with support from Van Cleef & Arpels, L’École invites the public to learn about the history of jewelry and the skills involved through classes, talks, publications and exhibitions in Paris and elsewhere in the world.

Through supporting research and enabling the rediscovery of this extraordinary Parisian pearl saga, L’École, School of Jewelry Arts confirms its determination to contribute not only to an awareness of the culture of jewelry but also to deepening knowledge.

The exhibition, “Paris, City of Pearls,” presents a hundred pieces from about 20 of the most prestigious lenders, such as the Paris Museum of Decorative Arts, the Petit Palais (City of Paris Museum of Fine Arts), heritage collections from Van Cleef & Arpels, Cartier and Fred, and the exceptional Albion Art private collection. mannpublications.com

After a gemological introduction on the origins of pearls, the exhibition traces the history of jewelers’ passion for pearls from the late 19th century to the present day through six parts: I. The pearl and its secrets II. Pearls and the East III. 1900: Conquering the market IV. The 1910s: The pearl as a symbol of modernity V. 1925: Pearl mania in Paris VI. The pearl trade from then to now The exhibition’s scenography, designed with a sensory approach, awakens visitors’ senses—sight, hearing and touch. A visual guide giving access to an additional iconography of about 80 drawings, illustrations and other visuals extends the visitors’ immersion in the world of pearls and their discovery of the imagery around the pearl, from the Belle Époque until today.

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THE FASHION MANNUSCRIPT PRESENTS:

TECHWEAR Bringing you the latest breakthroughs in software, I.T. and fashion technology. From creative solutions to insights from experts, we are the source for all things fashion tech. mannpublications.com

Photo courtesy of Unsplash

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TECH FEATURE

Photos courtesy of Sonalore

Photos courtesy of Red Points and OnePoll

New Study Finds AI Is Driving U.S. Counterfeit Crisis: AI has shattered the technical and cost barriers for counterfeiters with fake e-shops and deceptive ads proliferating at record speed

By Merilee Kern, MBA

A

shadow of deception darkens the American marketplace as the counterfeit crisis intensifies. In 2025, the illicit trade of fake goods, pirated digital content and stolen intellectual property is projected to bleed the U.S. economy to the tune of $225 billion-$600 billion annually. This global contagion is forecast to swell to a staggering $1.79 trillion by the

decade’s end, potentially swallowing 5% of all international commerce. February 2025 alone witnessed U.S. border officials intercepting over half a billion dollars in knockoffs, a testament to the increasingly cunning tactics employed by these criminal enterprises. Alarmingly, nearly three-quarters (71.6%) of American consumers duped into buying fakes genuinely believed

they were purchasing authentic merchandise, underscoring the deceptive sophistication of online counterfeit operations.

The fashion sector is a prime target, with the booming counterfeit sneaker trade fueled by near-perfect replicas. Fueling this illicit activity is technology, with almost a quarter of these transactions now occurring through nontraditional payment channels. The danger extends beyond mere economic loss, infiltrating the realm of health and safety. These converging trends underscore the critical and immediate need for bolstered law enforcement, heightened consumer awareness and more robust brand defense mechanisms to combat this increasingly intricate and technologically empowered counterfeit ecosystem.

A new study has revealed this to be a growing concern in the digital marketplace: Artificial intelligence is playing a major role in the rise of counterfeit shopping. The findings are detailed in a comprehensive new report, titled “The Counterfeit Buyer Teardown”—the largest ever conducted on U.S. counterfeit e-commerce.

Among other alarming conclusions, it highlights how AI is accelerating both accidental and intentional purchases of fake goods online.

According to the research conducted by market research firm OnePoll with AI company Red Points, in February 2025, over a quarter of consumers (28%) who bought counterfeit products online used AI tools to assist in the search. Overall, more than half of respondents (56%) have used AI to help select products online and nearly a third have done so on more than one occasion.

The study surveyed 2,000 U.S. consumers who knowingly or unknowingly purchased counterfeit items within the past two years, along with insights from 1,000 brands. The findings provide a detailed view of the mechanics behind the growing counterfeit market across global marketplaces, rogue websites, search engines and social media platforms.

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FASHION TECH AT FEATURE HOME

Photos courtesy of Red Points and OnePoll

“As counterfeiters adopt advanced tools like AI, the fight against fakes is becoming more complex and more urgent,” said Laura Urquizu, CEO and president of Red Points. “We’re now seeing AI shape both the threat and the solution. In 2024 alone, Red Points detected 4.3 million counterfeit infringements online—an alarming 15% increase year over year.”

Among the key findings: Fraudulent websites are proliferating at a rapid pace, with projections pointing to a 70% year-over-year increase in 2025. Generation X appears to be leading the trend of AI-powered counterfeit shopping, with 37% of this age group using AI to locate knockoff goods online.

The report also challenges the stereotype that counterfeits are always easy to spot due to unusually low prices. In reality, fake goods are typically only 31%-38% less expensive compared to genuine items. Additionally, not all purchases are made with full awareness—25% of fake luxury purchases happened unintentionally.

Overall, 61% of counterfeit buyers said they did not realize the product was fake until it arrived.

These accidental purchases are often influenced by convincing product imagery (57%) and listings that closely mimic legitimate brands (47%).

Social media plays a major role as misleading ads and influencer endorsements drive users to counterfeit sites.

Intentional buyers tend to take a more active role in seeking out fakes. More than half (52%) reported using search engines to find counterfeit products. They are also more likely to shop via desktop (43%) and even voice assistants (18%), though mobile remains the most common purchasing device across all shopper types (43%).

The influence of social media is particularly strong among millennials (34%) and Gen X (30%), with 31% of shoppers admitting that influencer content played a role in their decision to buy fake items.

In terms of platforms, 50% of all counterfeit goods were purchased through U.S.-based marketplaces, while 43% came from Chinese marketplaces that ship to the U.S. An additional 34% were acquired through fake websites, many of which were discovered via social media ads (39%) or posts and profiles (49%).

Red Points reported that between 2023 and 2024, the number of social media ads redirecting to infringing websites rose by 179%.

“Counterfeiting poses a serious and evolving threat to innovative businesses and consumer safety,” noted Piotr Stryszowski, senior economist mannpublications.com

at the Organization for Economic Co-operation and Development (OECD). “Criminals constantly adapt, exploiting new technologies and shifting market trends—particularly in the online environment. To effectively counter this threat, policymakers need detailed, up-to-date information. This study makes an important contribution to our understanding of how counterfeiters operate and how consumers behave online.”

Merilee Kern, MBA, is a brand strategist and analyst who reports on industry changemakers, movers, shakers and innovators: field experts and thought leaders, brands, products, services, destinations and events. Connect with her at theluxelist.com.

As AI continues to transfor m the digital commerce landscape, its dual role as both an enabler of counterfeiting and an essential tool for combating it presents a pivotal challenge for brands, marketplaces and consumers alike.

Findings revealed in “The Counterfeit Buyer Teardown” report make clear that the surge in fake goods isn’t just a passing trend—it’s a rapidly evolving threat driven by sophisticated technology and shifting consumer behavior.

Addressing this crisis will require a coordinated effort across industries to outpace bad actors with equally advanced tools, tighter oversight and greater consumer education. As the counterfeit economy grows more complex, the fight to protect authenticity in the AI age has never been more urgent.

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TECH 411

Courtesy of Veesual Generated with Freepik AI

AI STYLING ENTERS THE SPOTLIGHT: VEESUAL UNVEILS STRATEGIC PLAYBOOK FOR FASHION E-COMMERCE Paris-based startup Veesual, known for reinventing product visualization through AI-generated fashion imagery, has released a new report breaking down how the world’s top fashion brands are transforming outfit styling online.

Veesual’s “AI Styling Playbook” explores five realworld styling strategies—ranging from “Complete the Look” banners to AI-generated, on-model outfits—analyzing how each method impacts conversion, engagement and product discovery.

The report includes examples from brands such as Zalando, J.Crew, Gymshark, Uniqlo and Anine Bing, offering concrete takeaways for e-commerce leaders looking to optimize their styling strategy.

In an online environment that often feels purely functional, styling is emerging as a lever to make fashion e-commerce more emotional, personal and exploratory. As highlighted in a recent Criteo industry report, “The Spark of Discovery: Reigniting the Emotion of E-Commerce,” 50% of shoppers describe online shopping as a chore and 76% feel it lacks surprise or delight. Outfit styling—particularly when visual, contextual and model-based—can help reverse that trend, driving both discovery and confidence.

“We’re seeing a shift from transactional e-commerce to inspirational shopping,” said Maxime Patte, co-founder and CEO of Veesual. “Styling isn’t just about aesthetics—it’s about helping shoppers connect emotionally with products, and that’s where the real value lies.”

The playbook also addresses operational considerations: the balance between manual curation and automation, the scalability of image production and the role AI can play in creating personalized, on-brand styling experiences at scale.

Available now at veesual.ai, “AI Styling Playbook” offers an expert perspective on the shifting role of visual merchandising in fashion e-commerce.

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Photo courtesy of Rest

TECH 411

REST INTRODUCES EVERCOOL COOLING PAJAMAS, EXPANDING ITS SIGNATURE COOLING TECHNOLOGY TO NIGHTWEAR

Rest, the brand redefi ning sleep with its groundbreaking cooling technology, has created Evercool Cooling Pajamas—a highly anticipated expansion of its awardwinning Evercool collection. Inspired by the same technology behind the Evercool Cooling Comforter and Evercool+ Cooling Sheets, this innovative sleepwear line is designed to provide hot sleepers with a breathable, moisture-wicking and temperature-regulating solution that extends beyond bedding.

“We’re thrilled to introduce Evercool Cooling Pajamas, bringing the same cutting-edge cooling technology from our bedding into stylish, cooling sleepwear,” said Rest’s head of product development, Amy Fang. “Our goal was to create sleepwear that not only looks and feels premium but also actively keeps sleepers cool and comfortable throughout the night—allowing them to experience Rest’s signature innovation in every aspect of their sleep routine.”

Evercool Cooling Pajamas expertly blend cooling comfort and style; crafted from a blend of cooling nylon and soft viscose, the sleepwear provides an ultra-soft, silk-like feel while maintaining superior breathability. The innovative fabric delivers an instant cool-to-the-touch sensation, comparable to the refreshing feeling of a cool stream gliding over the skin. Designed with strategic slits on the back and bottoms to enhance airflow, the sleepwear ensures continuous cooling throughout the night. The U-shaped neckline allows for greater neck exposure, helping to dissipate heat, while the moisture-wicking and quick-drying properties keep sleepers fresh and dry.

With its easy-care fabric, Evercool Cooling Pajamas are machine washable and pet-hair resistant, offering the luxurious feel of silk without the high-maintenance care. The pajamas are available in midnight blue and champagne gold colors, in both shorts and pants sets.

Paired with Evercool bedding, the new sleepwear line creates a complete cooling sleep system, allowing sleepers to experience Rest’s signature innovation from head to toe. Consumers have described the sensation as having a “built-in fan,” even in humid environments, making it an essential addition for those who struggle with overheating at night.

“At Rest, we believe better sleep starts with ingenuity,” added Rest co-founder and CEO, Andy Nguyen. “We are committed to providing innovative solutions that help people sleep cooler, wake up feeling refreshed and ultimately improve their overall well-being.”

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FEATURE

Down With Denim at Shoptalk

By Debra Hazel

Denim is back—but did it ever really go away?

Iconic denim chains—one more than a century old, the other older than 50—discussed their legacies and reinvention plans at Shoptalk 2025, held in March in Las Vegas.

“We invented denim, and denim is having a moment,” said Michelle Gass, president and CEO, Levi Strauss & Co. “[We’re] here with 170 years of history and we protect that but have so much innovation ahead.”

As it turns out, even a 150-year-old company still needs to expand its product line. In her early travels as CEO, Gass noted that the company lacks a denim skirt as iconic as its pants—and tops that pair well with its various jeans rises.

“It’s really expanding the entire denim universe,” she said.

That includes store count.

“There’s lots of opportunity there,” Gass said.

Levi’s is even a part of the history of Gap, noted Richard Dickson, president and CEO of Gap Inc. in a separate conversation at the conference.

“Gap started August 1969 in San Francisco. In the context of the time, we had a store that sold Levi’s records and tapes,” Dickson recalled.

Gap’s point of view is to help its customers express their personalities, Dickson explained.

“It is the definition of being customer-centric,” he said. “In the case of our brands, we offer the best product at the best price with a narrative you feel attached to.”

The company is planning major capital expenditures to streamline its narrative to its customers after promoting heavily on price in recent years.

“We’re running a more disciplined business,” he said. “We’ve been running while we’ve been transforming. We’re putting a lot of thought to where we’re putting our investments—always evaluating various different ways to get value to our shareholders.”

Both, ironically, have been celebrating the past even as they invent the future. Gap is looking at the next set of icons to be photographed in its clothing.

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FEATURE

“We take a lot of pride in our legacy,” Dickson said. “But who are the originals today? Today’s cultural curators?”

Meanwhile, Levi’s current ad campaign remakes classic ads from the 1980s, with a chapter two coming shortly.

“That’s what brands need to do—respect the heritage but push for more,” Gass said.

In addition to benefiting from history, Levi Strauss’ marketing continues to remain fresh, Gass noted.

“We like to talk about being at the center of culture; one could say we shape it,” she said, discussing a current campaign with Beyonce that is the result of decades of collaboration, first when she was with Destiny’s Child, when Levi’s was the rare brand to sponsor the group, then later as a solo artist.

Her most recent album, “Cowboy Carter,” has a song entitled “Levii’s Jeans.”

The company also continues its evolution by increasing its direct-toconsumer (DTC) relationships, which now comprise nearly 50% of its business, by diversifying its product lines and its retail footprint.

“We are evolving to be a DTC-first company, not DTC-only,” Gass said.

“Wholesale will still be important.”

But some things don’t change. Gap continues to focus on value and customer emotion.

“In the case of our brands, we offer the best product at the best price with a narrative you feel attached to,” Dickson said.

Even in today’s uncertain environment, Levi’s will endure, Gass said.

“We’ve been around for 170 years—invented the blue jean 150 years ago,” she noted. “The brand has weathered lots of storms.”

Photos courtesy of Shoptalk

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Femmy Gala

S AV E T H E DAT E Tuesday, August 5, 2025

The Glasshouse 660 12th Avenue, NYC Featuring the

Twenty-second Annual Student Design Contest “Intimately Reimagining Sport”

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COLUMNS

TRADE CREDIT INSURANCE: A VITAL FINANCIAL RISK MANAGEMENT TOOL FOR FASHION AND APPAREL COMPANIES

By Frank DeLucia For many fashion and apparel businesses, trade receivables represent a significant portion of their assets.

If customers fail to pay what they owe, the resulting credit losses can pose a major risk to the financial stability and growth of your company.

Unpaid receivables can seriously hinder your cash flow and disrupt your strategic plans. In today’s volatile economy—especially in the ever-changing fashion industry—protecting your accounts receivable is critical to navigating client insolvencies or other financial setbacks.

FRANK DELUCIA Executive Vice President HUB International Northeast

•

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lead to improved borrowing terms, such as higher advance rates (up to 90%) and lower interest rates, particularly for export receivables where banks are typically conservative.

Lower bad debt reserves: Instead of tying up resources in bad debt allowances, you can redeploy those funds more effectively. Credit insurers pool risk across many clients, offering broader protection than self-insurance can provide.

Increased sales opportunities: By offering open payment terms—even in high-risk markets— you gain a competitive edge, as opposed to relying on cumbersome and costly letters of credit.

Access to expert resources: Insurers bring global credit risk expertise, data and tools to help assess and manage risk. This support can enhance the overall quality of your customer portfolio and reduce credit losses.

The fashion and apparel sector is particularly reliant on strong cash flow management. Even businesses with rapid growth or high potential are vulnerable if a key customer goes bankrupt. The financial impact of such an event can be devastating.

•

One effective way to safeguard your business is through trade credit insurance. This risk management strategy protects companies from losses due to nonpayment for goods or services. Whether the cause is commercial default or political turmoil, trade credit insurance covers delays or complete nonpayment of receivables.

A Straightforward Process

Beyond simply covering losses, credit insurance provides several strategic advantages. For example, the application process itself includes an expert review of your company’s credit risk, offering valuable third-party insights.

Getting started with trade credit insurance is simple.

Typically, the process involves filling out a brief application, submitting an electronic aged trial balance and discussing your business’s risk profile. Based on this, you’ll receive a detailed management report that:

• • •

Assesses the major credit and political risks from key customers Recommends strategies for mitigating those risks Outlines the broader strategic benefits of various credit insurance options

Key Benefits of Trade Credit Insurance

• • • •

Predictable bad debt costs: Helps create more accurate forecasts and reduce financial uncertainty Loss prevention: Limits exposure to major defaults, especially from large customers or unstable international markets Recession readiness: Serves as a financial cushion if the broader economy declines Political risk protection: Reduces exposure to political instability in high-risk export markets

Additional Strategic Advantages

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Better access to financing: Insured receivables are viewed more favorably by lenders. This can

As economic conditions continue to shift, staying ahead of credit risk is essential. Consulting with a knowledgeable insurance broker who specializes in trade credit insurance can help you prepare your business for what lies ahead.

Frank DeLucia currently serves as executive vice president of Hub International Northeast, a leading full-service global insurance brokerage. With over three decades of experience, Frank specializes in building insurance and risk management programs for the real estate and apparel industries and is a long time active member of the Fashion Service Network (FSN). Frank can be reached by phone at 212-338-2395 or at frank.delucia@hubinternational.com. For more information on Hub, please visit hubinternational.com.

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FLEXIBLE FINANCING THAT MAKES MORE POSSIBLE. Your business is unique. That’s why our flexible financing solutions are customized around you, so you always have the working capital you need to achieve your goals, today and in the future.

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COLUMNS

MY FASHION (LEGAL) ODYSSEY

PART 6: HOW TO CHOOSE, USE (AND NOT ABUSE) YOUR LAWYER

By Charles Klein more than lawyer No. 2, lawyer No. 1 is still cheaper in the long run. The practice of law is odd in that it may reward a lawyer for his or her inefficiency; the longer the task takes, the more you pay.

Choosing a Lawyer The selection of a professional by a lay person is often a dicey matter. Choosing a lawyer is no different. What qualities should you look for?

What are the indicators of a lawyer to avoid?

1.

Don’t use your lawyer cousin Bernie just because he’s a nice guy. Knowledge of the fashion industry is more important than having a grandmother in common, especially for technical matters such as factoring and license agreements. You don’t want to pay for your lawyer’s on-thejob training. Competence is essential.

2.

Don’t use a wimp. Your lawyer should be forceful. However, screamers and loud mouths should be avoided—they tend to be deal killers.

3.

Your lawyer should write well. If you can’t understand the contracts your lawyer writes, there’s a good chance a court will have the same problem if it needs to be enforced.

4.

5.

6.

Your lawyer should be thorough. Though a quick mind is an asset, your lawyer should have the time and temperament to consider all the issues involved in a particular matter and then proceed to address them in a careful and well-reasoned manner. Some lawyers simply don’t have the patience to deal with all the issues.

7.

Your lawyer should have good judgement.

Your lawyer should know not only a great deal about the law but also about what makes people tick.

8.

You should receive the personal services of the lawyer you retain. Unless the work involves an area of expertise (e.g., tax law) about which he or she is not knowledgeable, your lawyer should not fob off your work to another lawyer with whom you are less comfortable. And be wary of firms that overload matters with more than one lawyer when it’s unnecessary.

9.

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Advise your lawyer clearly about your short-term and long-term business goals, in regard to both the specific matter and your business in general. The more information your lawyer has, the better your goals will be served.

5.

Consider the business ramifications of your legal actions. Years ago, as a young associate in a big law firm, I represented a company that sued a customer who it claimed had stolen a novel product idea.

Long after the case began, the president of the company realized that he had foolishly lost a good customer over a relatively small matter. Don't have your lawyer litigate when it is not in your business interest to do so. On the other hand, you don’t want to sit on your rights and get a reputation of being a soft touch.

6.

Give your lawyer enough time to do the job well. Sometimes, there is no choice but to ask your lawyer to complete a task very rapidly. But, there’s often a price that’s paid for that “emergency”—issues are frequently missed or not well-handled.

7.

Don’t be the kind of client who always calls his lawyer at the last minute. That practice puts an unnecessary burden on your lawyer and will often prevent you from getting the best results.

Make sure you are personally comfortable with your lawyer. This is perhaps the most important point of all. As with any other human relationship, the comfort factor is key. If you’re not comfortable, you won’t communicate well.

Using (And Not Abusing Your Lawyer) Using a lawyer well is a true art.

1.

Use your lawyer for any contract of consequence. Let your lawyers become more nearsighted from reading the fine print. Don’t do it on your own.

2.

Directly negotiate the key business terms of a deal. Your business counterpart doesn’t want to negotiate the business terms with a lawyer, but consult your lawyer before you begin and conclude the negotiation of business points—they just might have insights as to important business matters.

And there may also be some business issues that have legal ramifications you need to be aware of in your business negotiations.

Your lawyer should advise you about them.

Your lawyer should be responsive. A lawyer who is always in a “meeting” when you call is frequently a lazy lawyer.

Get good value. Almost all lawyers you retain will charge you based on an hourly rate. But the charge is not merely a function of that rate. If lawyer No. 1 is twice as efficient timewise as lawyer No. 2, but lawyer No. 1 has an hourly rate 50%

agreed upon as well as any important legal terms that are not customary. Some lawyers go to a full-blown contract without doing a term sheet. That is a big mistake. It slows the process down and needlessly runs up legal fees. On the other extreme, some companies actually write a shorter version of the contract as a term sheet. Such a path results in a double negotiation and a huge waste of time and money.

3.

Term sheets play an important role in managing the deal process in a costeffective way. A term sheet should specify the basic business terms the parties have

Don’t be penny-wise and pound-foolish.

Especially when you have a lot of money on the line, competence is essential; the last thing you want to do is economize a bit and get an unsatisfactory result. Unfortunately, in the fashion world, clients too often consider only cost and not cost-effectiveness.

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COLUMNS

DEB’S RETAIL DISH AND DEALS: SPRING AWAKENING

By Debra Hazel

It’s a busy month all around, with international apparel brands, new eateries and entertainment coming to the city. See you all soon at International Council of Shopping Centers (ICSC) Las Vegas!

DEBRA HAZEL Debra Hazel Communications North Las Vegas, Nevada 201-618-5247

All About Apparel and Accessories Australian luxury apparel brand Camilla has come to New York at 1015 Madison Ave., its sixth store in the U.S. Also from Australia, Princess Polly debuted its 7,800-square-foot New York City flagship at 514 Broadway in Soho. Following its 2024 launch in department stores including Nordstrom, Dillard’s and Von Maur, and several downtown pop-ups, eco-friendly footwear brand Vivaia will open its first U.S. brick-andmortar store at 68 Prince St. Barcelona’s Paloma Wool has debuted its first permanent store ever at 425 Broome St. in Soho. American menswear brand Noah launched its flagship at 199 Mulberry St. Danielle Frankel’s bridal apparel has a new home at 6 Harrison St. Food, Glorious Food Next-generation sandwich shop Barney Brown has signed a new, 10-year lease for the ground floor of 330 W. 34th St., in the newly transformed Penn District.

Food Market will join Estela, a two-building, mixeduse development with 544 mixed-income, highquality homes to the South Bronx, completing the 10,000-square-foot retail lineup. The grocer is slated to open in summer 2025.

Wining and Dining A-listers may have a shorter ride to the theater. After closing last year on Madison Avenue, Nello, known for its celebrity clientele, will open a massive, two-story restaurant at 62 W. 55th St. Mohegan Sun and A.T.Y Hospitality celebrated the grand opening of Sift Bake Shop and A.T.Y Bar & Bonbons, presented by Grey Goose. Sift Bake Shop and A.T.Y Bar & Bonbons are family-owned concepts created by pastry chef Adam Young and his wife Ebbie, and both venues are located at the Winter Entrance in Casino of the Earth. Guacado will bring its Mexican cuisine to 1884 Third Ave. in East Harlem, formerly a Taco Bell.

That’s Entertainment Round1 Bowling & Arcade has signed for its first location in New York City at The Shops at Skyview, a multilevel retail destination in Flushing, Queens.

The center has also signed lease agreements with Sky Zone Trampoline Park and Jongro BBQ. At the 80,240-square-foot Round1, visitors can enjoy arcade games as well as bowling, billiards, ping-pong and event

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spaces. It is expected to open in summer 2026.

CardVault by Tom Brady, a sports card and memorabilia retailer, will open its newest flagship location at American Dream in East Rutherford, New Jersey, next to MetLife Stadium. This location is the first CardVault store outside the Boston area and the first fully branded store since Brady acquired an ownership stake.

Commuters and others looking for a fun way to kill time at the Port Authority Bus Terminal will soon be able to visit Arkade NYC. Home Sweet Home Edelweiss Pianos, a British piano builder known for its bespoke creations, self-play system and focus on making small grand pianos exclusively for the home environment, has opened its first U.S. showroom at the New York Design Center on Lexington Avenue. Haute Living’s massive selection of home furnishings will come to a showroom at the Hotel Seville NoMad. Lalique has opened its immersive retail and lifestyle flagship in the historic Chopard Mansion at 21 E. 63rd St. The five-story townhouse will serve as a global destination where clients, interior designers and architects can delve into the world of Lalique. Named “Maison d’Artiste,” the property offers a residential setting inspired by the homes of collectors, art lovers and artists alike, the company said.

Around the U.S. Zadig&Voltaire’s expansion continues, with a new shop in Scottsdale, Arizona. Hogwarts has come to Chicago’s Magnificent Mile with the opening of the Harry Potter store at 676 N. Michigan Ave. Psycho Bunny, the highquality men’s apparel brand known for its bold and stylish designs, is opening its newest permanent store at the Phoenix Premium Outlets in Phoenix. Pendleton and Will Leather Goods are coming to Fort Worth Stockyards. Good American, a denim brand from Khloé Kardashian and Emma Grede, has opened a store in Atlanta, with another unit to come in California.

Luxury streetwear brand Casablanca has made its U.S. retail debut at 469 N. Canon Drive in Beverly Hills.

Madis Coffee Roasters of University City is opening a 4,679-square-foot space at The Curtis, located on Philadelphia’s Independence Mall. This new location will offer a unique coffee experience and provide a glimpse into the artistry of coffee roasting, said landlord Keystone. Birkenstock debuted its 10th owned retail store in Nashville.

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LUGGAGE AND TRAVEL ACCESSORIES FOR DISCERNING TRAVELERS SINCE 1978

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COLUMNS

GROUNDHOG DAY ON THE SALES FLOOR: BREAKING THE CYCLE WITH SMARTER TRAINING

By David Harouche There’s a familiar rhythm to retail. Store lights flick on, playlists cue up and sales teams fall into step—same setup, same service routines, same results. For many retail leaders, this predictability can start to feel like Groundhog Day: comfortable but creatively stifling.

And while consistency is a virtue in brand execution, it becomes a vice when it leads to disengagement, stagnant performance and, ultimately, missed opportunities on the sales floor.

DAVID HAROUCHE Founder, CEO, CTO Multimedia Plus

Associates need to access quick tips on new promotions, product features or upsell strategies without stepping away from the action. In doing so, they’re better equipped to handle questions, tailor recommendations and build real-time connections with shoppers.

So, how do you reinvigorate retail teams, keeping them energized and aligned without reinventing the wheel every day? The answer lies in how we train, how we communicate and how we meet our frontline teams where they are.

Relevance Is Everything Today’s retail associates are digital natives. They’re used to swiping, tapping and streaming. Training content should reflect that. It should mirror the pace and style of the digital platforms they use every day—short videos, interactive modules and relatable scenarios grounded in the actual challenges they face.

The Routine Trap The repetition of daily retail operations is no accident— it’s built into the very structure of the store. Associates manage inventory, greet customers, restock, ring up sales and repeat. But what begins as standard operating procedure can quickly become disengagement if there’s no sense of progression or purpose.

More importantly, training must connect the how to the why. Why does this product matter to the customer?

Why does folding a shirt a certain way enhance the brand experience? Why does upselling with intention elevate the store’s performance? When teams understand the bigger picture, they become brand advocates, not just task-doers.

In an industry where turnover is high and seasonal staffing surges are the norm, it’s easy to overlook how training repetition without refreshment can erode morale. A team that’s simply going through the motions isn’t one that’s going to deliver standout customer experiences.

Recognition and Momentum Let’s not underestimate the power of momentum.

When training feels engaging and team members see themselves progressing—whether through quick wins, knowledge checks or recognition badges—they stay motivated. Recognition doesn’t have to be grand or formal. Peer shoutouts, microincentives and visible progress tracking can turn routine learning into a culture of growth.

Not All Repetition Is Bad Retail depends on routine. Efficient systems, clear processes and repeatable actions are essential for consistency. But it’s not the repetition itself that’s the problem—it’s the lack of freshness within it. When learning and development grow stale, when training feels like a rerun and nothing new is being asked or learned, that’s when stores slip into a performance plateau.

The challenge is to bring new energy into the familiar.

Modern retail training must blend the tried-and-true with dynamic, bite-sized content that feels relevant and digestible. That means ditching long-winded slide decks and outdated videos for microlearning moments—brief, purposeful sessions that deliver insights in under three minutes and can be immediately applied on the floor.

Learning in the Flow of Work Retail associates are in motion all day. Pulling them into a backroom for a 45-minute video module doesn’t just disrupt workflow—it delays progress. Instead, training must be accessible where and when it’s needed. That means empowering staff with mobile-first content they can access between customer interactions or during

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short breaks.

Consistency Without Complacency Here’s the truth: Consistency is still critical. But consistency in retail should never be mistaken for complacency. A well-executed customer experience can look the same across stores, but it shouldn’t feel robotic.

It should feel energized, authentic and rooted in shared values—and that only happens when the team behind it is continuously supported, informed and inspired.

Turning Insight Into Action There will always be aspects of retail that feel repetitive— that’s the nature of the beast. But when your training evolves with your people, when learning happens in real time and when recognition reinforces progress, even the most routine day can spark new energy.

So, as you look ahead to your next floor walk or team huddle, ask yourself: Is your training still training, or has it become background noise? The answer could be the key to unlocking the kind of performance that turns Groundhog Day into breakthrough day.

May 2025

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COLUMNS

5 STRATEGIES RETAILERS (AND WHOLESALERS) CAN USE TO OFFSET TARIFFS

By Max Ma As global trade dynamics continue to shift, retailers and wholesalers are finding themselves in a new era of volatility. Once beneficiaries of globalization, the consumer goods sector is now facing increased uncertainty as protectionist policies and tariff expansions raise the stakes across supply chains.

MAX MA Founder and CEO 7thonline

According to a recent PwC report, these tariffs could impact the consumer product sector by up to $134 billion. That’s five times the current tariff load of $27 billion. And the apparel industry is bearing the brunt of it. To remain competitive and profitable, businesses must embrace a more precise, tech-enabled and forward-thinking approach.

The Cost of Getting It Wrong One of the most underestimated consequences of tariffs is the cost of getting it wrong. Overbuying, inaccurate forecasting or delayed inventory movement now come with a heavier price tag. Goods that were once slightly overstocked and marked down for clearance are now inventory liabilities that were more expensive to import in the first place.

As Arielle Knutson, CEO of athletic wear brand Oiselle, said to a Reuters reporter, “Ordering the right amount of product—and not being stuck with too much cash tied up in inventory—is key. It’s an almost impossible needle to thread.”

It might feel impossible, but it isn’t. Here are five strategic approaches wholesalers and retailers can take to offset the impact of tariffs: 1. Ditch ‘Excel Hell’ for a Dynamic AI Platform Managing critical functions through disconnected spreadsheets is no longer sustainable. Excel may have once worked for forecasting and inventory planning, but it can’t keep up with the pace, complexity and volatility created by shifting tariff policies and global supply chain disruptions. Relying on siloed data leads to misalignment across teams, delayed decisions and costly mistakes. If merchandising, planning and supply chain teams are all working from different files or outdated reports, it’s nearly impossible to respond in time to tariff-driven cost increases or sudden inventory shifts.

Integrated, AI-powered platforms replace “Excel Hell” with a centralized system of truth—eliminating manual processes and enabling faster, smarter decision-making.

These tools analyze real-time data across departments, including merchandising, demand planning, sourcing and logistics, to generate predictive insights that help retailers buy smarter, reduce overstock and respond

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swiftly to market changes.

2. Nail Down Forecasting Accuracy Historically, imprecise forecasting has plagued the industry, leading to overstocking, stockouts and wasted resources that impact profitability. With tariffs, the cost of being inaccurate is magnified. To succeed, retailers must embrace planning tools that offer better insight into what sells, where and when. Advanced inventory planning systems, powered by AI, allow retailers to align supply with demand precisely. By analyzing sales data and market trends in real time, AI-driven systems can accurately forecast demand and ensure inventory is purchased with purpose.

3. Start Earlier Timing is everything. Beginning the product lifecycle earlier gives businesses more room to negotiate with suppliers and avoid price shocks. One 7thonline client saved an average of $1 per garment simply by starting the production planning process one week earlier than competitors.

Early actions also allow businesses to diversify sourcing, reroute logistics and hedge risk before it becomes a crisis.

If one supplier faces an increase in tariffs, retailers have more time to react; they can negotiate, find cost savings elsewhere or go with an alternative supplier.

4. Don’t Let Excess Inventory Drain Your Margins Tariff-inflated products that don’t move fast enough get marked down, wiping out margins even further.

Excess inventory takes up space, ties up capital, increases carrying costs and, in a tariff-laden landscape, represents money spent on goods that may never sell at full price.

The key to reversing this trend is smarter buying from the start, backed by real-time visibility into demand signals. With integrated inventory management platforms, retailers can continuously monitor sales data and adjust open-to-buy budgets accordingly.

5. Give People What They Want Rather than planning for supply, retailers need to plan for demand. That starts with better buying strategies that prioritize precise assortment planning and allocation; the ability to identify the right products and match them to the right store locations in the right sizes is critical for the consumer experience. Inventory management solutions ensure retailers are stocked with high-demand products and can adapt to shifting consumer behavior.

AI provides smarter allocation recommendations based on the propensity to sell for each product at each store location.

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COLUMNS

THE FAILURE OF MODERN DECENCY: SAKS GLOBAL TAKES THE FALL?

By Michael Serwetz

that support operations or vendor payables wouldn’t be used to finance its Neiman Marcus acquisition.”

Does that statement make the problem better or worse?

What Happened Valentine’s Day 2025: The Wall Street Journal runs an article by Lauren Thomas, entitled “Saks Warns Suppliers They Will Have to Wait for Payments: Luxury retailer moves to reassure vendors after merger with Neiman Marcus.”

It tells of a promise(?) to pay bills for new orders within 90 days and past due payments to be paid in 12 installments, starting in July 2026. That means that vendors who are owed money as of February 2025 (however old the debt) cannot expect to be repaid until July 2026.

What was not stated was the original due date of these orders. According to Nicholas G. Miller’s 2024 article, “Supplying Saks Was a Soapmaker’s Dream Until He Got a $74 Check,” also in the Journal, these problems have gone back at least two years. Miller cites Luna Bronze, an Australian company that shipped five orders from July to October 2023 and got paid for none of them.

Miller wrote, “Reports of Saks stiffing suppliers surfaced last year. The retailer had been conserving cash as it negotiated to buy rival Neiman Marcus. The $2.65 billion acquisition, announced in early July, is awaiting approval from the Federal Trade Commission.”

Miller continued, quoting Emiliano ShnitzerBartocci, president of sales at the distribution company CTE Watch. “The deal irked vendors to whom Saks still owes payment. ‘You have the money to do an acquisition, but you can’t pay the people that you owe?’ ShnitzerBartocci said. ‘They sold the merchandise we’ve given them. They’ve made money on it, and yet they still haven’t paid us back.’”

Saks responded to inquiries, saying that “funds

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Not paying vendors on time (or at all), whether it is Saks or anyone else, is a selfish and reprehensible practice, no doubt. Think about it: If Saks’ customer didn’t pay their bills, and told Saks that they were just going to have to wait and would pay over 12 months (without interest, I assume), would Saks accept that? Especially after the customer has taken possession of the item and used it?

I am going to assume that Saks did not pay a deposit of any sort to its vendors when it placed the order. Let’s assume Saks ordered some apparel from a foreign country. The vendor should pay for all the materials, labor, packaging and, at least, preparation for shipping on its own nickel. If we assume a processing time of 90 days and shipment time of 30 days, plus Saks’ proposed 90 days from receipt term, even on-time payments will take 210 days, or seven months, for the vendor to bear. IF paid on time.

Saks is calling attention to itself after the much-glorified merger, but it is by no means alone in not paying its vendors on time or at all. To Saks’ credit, at least it’s addressing the problem. Further investigation would be pointless, but I would like to hear from the retailers that are actually paying on time. That could be a deafening silence.

What the Problem Is So, what’s the problem? The failure of Modern Decency.

First, what is “Modern Decency?” It is a term I coined, and later incorporated into my university playbook (non-textbook learning), “The Way of the Unicorn,” to signify an attitude and best practices which are the opposite of modern slavery: The playbook reads, “Modern Decency is: Running your business and living your life in a manner that considers all people in all countries as the same as you: deserving of respect, fair compensation and a living wage;

they, as you, have the desire and the right to preserve our planet for future generations.”

According to antislavery.org, modern slavery is defined as “when an individual is exploited by others, for personal or commercial gain.

Whether tricked, coerced, or forced, they lose their freedom.”

Wait. Isn’t it a bit extreme to accuse Saks and others, who either pay their vendors late or don’t pay, of modern slavery?

You decide. If someone orders something and doesn’t pay for it or doesn’t pay as agreed, is this not exploitation?

As I said before, it is not just Saks. If anything, its (eventual) transparency sets the company above those who just don’t pay and, if confronted, lie about the outcome. What is wrong is the selfish and greedy mindset that considers the factory or supplier to be beneath the company’s level, which doesn’t merit the same standards it would expect from customers.

Why the Current Situation Sucks and Needs To Change How many times have I heard buyers refer to the supplier as “the factory” as if it is an inanimate object, not a group of people working to make something for a fair wage?

Too many.

Are factories not of a level that they can expect the simple quid pro quo: You buy. I sell. You pay. You get.

Because they are a supplier and not a buyer, are they somehow in a lower order of being?

If I give you something before you pay, I trust you to pay later. If you don’t, I lose trust. (So what, right? There is always another factory that will accept my order and doesn’t know my payment history or commitment.)

If we are in business for the long term, our success as retailers, wholesalers, etc. depends on the same factors as those of our final customers: trust, loyalty, integrity, quality, dependability. The quality of those factors adds up to customer lifetime value (CLV), which is everyone’s goal. Achieving that with mannpublications.com

Photo courtesy of Adobe Stock/Mariakray

the factory leads to long-term partnerships.

Isn’t that what we (should) want? Can we be successful with one-offs?

Finally, no matter whether our vendors are in a foreign country or our own, they deserve to be treated decently with the same standards we would apply to our company and family.

Why? Because that is the DECENT way to do business.

Suppliers need to be treated as equals, deserving of the same respect as buyers want.

Not paying is a sign of disrespect. Ordering more when you can’t pay is the same; the eventual consequence is your shelves and floors are empty. (This is happening at Saks right now.)

You bought it, you need to pay; if not, and you did that at Walmart, it would be called shoplifting. Either you are an honest businessperson, or you aren’t. Most important, successful business relationships depend on trust and that is dissolved by this mindset.

The core of the problem at retail is terribly poor merchandising, market position and relevance. (If you buy something, or a lot of somethings, that don’t sell, it’s you who made the bad choices, not your supplier. You can’t get a mulligan by not paying.)

But that’s another story and the core of why Saks finds itself in this position.

Fair play cannot be discarded temporarily. mannpublications.com

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THRIVE IN 2025

Atlanta

February 4 – 7, 2025

Las Vegas

February 9 – 12, 2025 Explore, connect, and shop with us in 2025! As seasons change and trends evolve, keep your inventory fresh with sourcing opportunities throughout the year. Atlanta and Las Vegas Apparel Markets offer unmatched hospitality, complimentary amenities and exclusive access to top lines.

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2025 MARKET DATES Atlanta Apparel February 4 –7 April 1 – 4 June 3 –6 August 5 –8 October 14–17

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April Buying Week April 1 – 4

This new event merges Atlanta Apparel, Formal Market, and Spring Market at AmericasMart (Gift & Home) for a comprehensive sourcing experience.

Top: Skirt and top: Milio Milano, Earrings: Uncommon Fashion, Belt and Bag: Lori Veith Bottom: Dress: Therapy w/Lisa Adams, Blazer: Reeves & Co., Sunglasses: FREYRS, Necklaces: Yochi, UnCommon Fashion, Chair: Currey & Co.

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EDITOR’S PICKS

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3. Feltman Brothers, Boys Pointelle Striped Knit Romper in Ecru/Vintage Blue: This 100% cotton romper is a timeless pointelle ecru knit with vintage blue accents and a soft, breezy cut. A perfect outfit for spring, the romper is available in sizes 3-24 months. For older siblings, Feltman Brothers has coordinating two-piece sets in larger toddler sizes. $59.95 | feltmanbrothers.com 4. Dagne Dover, Medium Indi Neoprene Diaper Backpack in Dune: This backpack from Dagne Dover is versatile, perfect as a durable diaper bag or an everyday work bag. Made with recycled bottles and 100% vegan, it’s an ideal choice for those looking to shop sustainably, $210 | dagnedover.com 5. Gap, High-Rise VintageSoft Boyfriend Joggers in Light Yellow: Bring the essence of spring into your home by wearing these springtime-colored joggers. With a classic silhouette that fits close at the waist while relaxed through the hips and thighs, Gap’s soft cotton-blend joggers fit like a dream—high waisted without being oversized. $49.95 | gap.com

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FASHION SPHERE

THE HUTCHINSON HOUSE: WHERE BRANDS GET THEIR STORIES TOLD

BY JOSEPH PASTRANA

Photos courtesy of The Hutchinson House

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FASHION SPHERE

In what once was Manhattan’s beating heart of the garment district is now a creative agency upholding the great traditions of visual storytelling while disrupting the status quo with bold perspectives on fashion, beauty and lifestyle in the social media age. Welcome to The Hutchinson House.

On an upper floor of an otherwise nondescript building, The Hutchinson House occupies a 1,500-square-foot facility sectioned off into a client conference room, workstations and open spaces dedicated to shooting still photography or film. Here, Brice Oliver and Rhea Kay, husband-and-wife founders and co-creative directors, conceive and develop imagery and video footage for brands in support of branding, marketing, advertising and promotional activations.

While they work on an array of accounts, from companies to media platforms and publications, their extensive portfolio includes campaigns for industry stalwarts in fashion, beauty, lifestyle, wellness and home decor.

Some impressive examples are their recent clips for Amazon Lens, the game-changing visual search component of the online retailer’s app; West Elm Kids, a spotlight on the diverse family units who shop at the furniture and home decor store; and the buzzy natural beauty brand, Weleda.

That marquee brands like Amazon and West Elm have been turning to “boutique” creatives like Oliver and Kay to produce not just the usual 15-30 second commercials, but also ancillary materials where website images and social media content isn’t just a trend but the new normal. Oliver explained, “A contributing factor is the proliferation and growing dominance of internet-based streamers, social media and entertainment platforms. It’s a battle for attention across a widely dispersed market. Everyone is becoming more conscious of where—and more importantly how—they are investing their time, money and effort. So, there’s much to be said for how small- to medium-sized agencies such as ours can offer a more authentic and, some may even say, sincere approach to branding, as opposed to the somewhat impersonal take of a conventional firm.”

artist he was managing and thereafter discovered a skill for photography and film.

Not long after branching out on his own, Oliver met Kay shooting exotic cars in Brooklyn. Her artistry was nurtured by a father who was a composer and music producer and an actress mother. As a child, she received a camcorder as a gift and used it to shoot everything around her, inspired by watching her father capture precious family moments on home video.

Although Kay prefers bold and colorful images while Oliver thrives on being more detail-oriented in what he films, they blend their sensibilities into a highly effective and collaborative process.

Oliver revealed two of their forthcoming slate of projects, saying, “We’re working on a number of advertising campaigns and magazine shoots.

But there are a couple of things we’re really excited about at the moment.

We’re at different stages of a photo exhibit and a film short, both of which we’re touring and scheduling for wide release.” Oliver concluded, “These projects are representative of what we do at The Hutchinson House. Our main aim is to translate the vision of our clients into memorable visuals with emotional resonance to set the stage for meaningful dialogues between the image and the viewer.”

Another key ingredient? As African Americans, Kay and Oliver are able to infuse their work with wider appeal through diversity and inclusivity across the range of economic, geographic and sociocultural backgrounds of the talents in front of and behind the cameras. “We try to portray an accurate snapshot of American consumers as not exclusively belonging to one group or another,” said Kay. But she was also quick to explain that, ultimately, everything they do is in service of their clients’ goals. “Do we bring more people of color to the table? Yes. But we do so to meet the objectives of our client. At the end of the day, it is their vision we are trying to capture in every frame.”

Oliver added, “It’s not just about shooting pretty pictures and videos. When we first sit down with a client—we break down the most essential parts of the brand, such as who are they, what do they stand for, what do they want to say, what makes them exceptional? Then, together we make deliberate and purposeful choices that meets their goals.”

This strategic way of thinking comes natural to Oliver. He named The Hutchinson House after the street where he grew up, raised by a mother who was an educator by vocation and an artist by avocation. His father, in the meantime, was a designer, whose aesthetic fostered Oliver’s interest in style. Oliver originally went to college to earn a music degree. But after landing work at a talent agency, he was asked to shoot a music video for an

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FASHION SPHERE

Photos courtesy of BrandEd

VOGUE COLLEGE A PLACE IN FASHION, OR HOW TO ACCESS A FASCINATING YET DEMANDING INDUSTRY

By Ana García-Siñeriz

Between education and TikTok, choose education.

Fashion exer ts an increasing fascinat ion among young students preparing to enter the job market. Many aim to get a job in this aspirational universe. The temptation to get there faster arrives via the mobile phone, with newcomer celebrities acting as ambassadors on socia l med ia, shining in a glamorous environment full of overnight success stories.

However, for those of us who actually secure a job, the f irst step in what could be a long and fruitful career at a major brand in Paris, London, Barcelona or New York requires mastering Excel pivot tables, the latest design and pattern-making software, or the algorithms that govern efficiency and engagement on social media—not just dancing in TikTok videos. To get a foot in the door of the fashion world, it’s one thing to aspire to be a muse on bus stop posters along Paris’ Rive Gauche, and quite another to make it through the final stages of the recruitment process at a major luxury group.

So, what makes the difference?

Fashion is one of the most important industries in the world. By 2025, estimates point to a figure close to $3 trillion, almost 2% of the global gross domestic product (GDP), with slightly lower growth than in previous years due to factors including the high levels of uncertainty in global markets, changes in consumption patterns— such as reselling—and the generational shift among those who “buy,” thanks to the greater purchasing power of customers over 50. Now the new baby boomer is the target, as opposed to the young, whom fashion traditionally coveted. This changing, volatile and liquid scenario, according to the classic statement by philosopher Zygmunt Bauman, requires highly qualified professionals to maintain its growth, with a fast-paced career that allows them to adapt quicker.

The speed at which everything changes today,

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especially in the fast-paced rhythm of creative industr ies like fashion, makes f irst-class, industry immersive education a must.

So, how do I get my foot in the door of the fashion world?

The subtle distinction that makes a candidate excel in the recruitment process is not easy to reduce to a formula. It could be def ined as a balanced mix of talent unique to each individual, theoretical knowledge, industry exposure and what has come to be known as “soft skills,” necessary to navigate comfortably in the turbulent world of fashion. Part of that equation cannot be taught, but a substantial portion can be achieved through the training of professionals who combine knowledge with practical experience, and in the shortest time possible. There are many entry points to the fashion business: You can be a lawyer and work at Chanel if you are an expert in intellectual property, or a creative director at a small brand that suddenly explodes, thanks to well-managed social media, or a fashion buyer determining which products will be produced, distributed and hopefully live on the pages of fashion magazines and in the closets of next season’s consumers. Bottom line, fashion needs experts of all kinds—lawyers, business consultants, communications experts—and a fast-paced, upto-date industry immersive education is the best way to get there.

That combination of education and industry immersion from the start gives students a unique perspective; layering the practical over the academic deepens each experience. At Vogue College of Fashion, where I am global director, among other initiatives, we just launched a new platform called Careers Connect—a closed network for alumni that regularly posts job offers and gives them support on careers. As a case in point, students describe their practical mannpublications.com

FASHION SPHERE experience working for a brand as their first step toward a future in fashion. One of our M.A. students, Amanda T., recommends “making the most of networking and mentorships as well as classroom opportunities. Surrounding yourself with the best professionals, especially during a job placement, greatly facilitates learning. And during this stage, learning is the priority.”

So, education?

Yes, education. But not just any kind. At Vogue College of Fashion, we offer the total package: a B.A. and M.A. in three years. Our Fashion Industry Fast Track was introduced in response to student demand for a more intensive, less expensive alternative to typical five- or six-year dual degree programs in the United States. The f irst two years of the program are dedicated to undergraduate curriculum that focuses on the fashion business, fashion media and luxury lifestyle sectors. Students collaborate on industry projects with luxury brand partners, learning how to navigate live briefs and develop comprehensive campaigns. The undergraduate curriculum includes an industry work placement with a leading fashion brand, designer or organization, during which students work directly in the f ield, build their network and develop real-world skills. The third and final year of the program is dedicated to an M.A., where students can choose from specializations such as International Luxury Business, Fashion Communication, Entrepreneurship or Creative Direction for Fashion Media.

Sure, there may be other ways to get noticed, like going viral with some Tik Tok dances. But guess what? Big fashion brands still prefer graduates and postgraduates with professional degrees in communications, fashion luxury business or business administration over influencers. And the most reliable and effective path to becoming a key player is through a blend of top-notch education and early industry immersion. And TikTok? Perfect for your coffee break.

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EXCLUSIVE DETAILS FOR SHOWS IN: • Dallas • Denver • Las Vegas • Los Angeles • Nashville • Orlando • New York

MANN’S CONNECTING THE FASHION INDUSTRY WITH THE WORLD OF TRADESHOWS Photo courtesy of Unsplash

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TRADESHOWS

The Good Cashmere Conference 2025 Brings Together Global Cashmere Industry in Hamburg

On March 25-26, 2025, The Good Cashmere Conference in Hamburg, G e r m a n y, b r o u g h t t o g e t h e r renowned experts from the global cashmere a nd text i le indust r y, representatives of international nongovernmental organizations (NGOs), and scientists to discuss progress, challenges and successes in sustainable cashmere production.

The event focused on how innovative technologies, ef f icient measures for animal welfare, biodiversity conser vat ion and transparency in t he text i le supply chain can shape the future of the sustainable cashmere industry.

According to Michael Otto, founder of the A id by Trade Foundation (AbTF ) and honorar y chairman of the super v isor y board of the Otto Group, The Good Cashmere Standard (GCS) plays a significant role in transforming the cashmere industry. “Sustainability is a license to operate. The Good Cashmere Standard is not merely a set of rules and criteria; it is a commitment to a better future for the cashmere industry,” Otto said. Accordingly, innovative technolog ies such as virtual reality, collaborative sciencebacked measures to protect animal we l f a r e a nd bio d iver s it y, a nd transparent supply chains were the main themes of the conference.

Since 2019, The Good Cashmere Standard has been advocating for sustainable cashmere production and transparent traceability in the supply chain—now as the largest standard with ongoing success in trade and production. More than 50 international fashion brands and companies, including H&M, Marc O’Polo, Boden and The White Company, use GCS-verified cashmere fibers. From 2023 to 2024, the number of labeled textiles increased by 30%.

But how can the welfare of cashmere goats be promoted? What has GCS already achieved in this area? International animal welfare experts at the conference emphasized the fundamental importance of positive experiences within animal welfare for economically successful goat husbandry. The Good Cashmere Standard is recognized for its pioneering role and effective implementation on farms. The standard translates scientif ic f indings into agricultural practice and employs training, digital solutions and model farms as pioneers for responsible cashmere production. According to the latest GCS verification results, the core indicators of the standard and environmental requirements are 100% met, while social and animal welfare aspects already achieve fulfillment rates of over 90%.

Photo courtesy of Catrin-Anja Eichinger for AbTF

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The sustainable production of GCS cashmere takes place in one of the world’s most fragile natural landscapes: the grasslands of Inner Mongolia in China. Preserving biodiversity was therefore another central point of the conference. How can biological balance and the livelihood of 5,500 mannpublications.com

TRADESHOWS

Photo courtesy of Aid by Trade Foundation

GCS farms and 2 million cashmere goats be protected from drought and other climate change-induced weather extremes? Scientists, NGOs like the Global Nature Fund, and brands like Marc O’Polo or producers from China agree: Protecting the grasslands in Inner Mongolia is essential for the future of cashmere production. Collaborations along the textile supply chain, as well as modern grazing and knowledge management for herders are crucial for this.

AbTF founder Michael Otto discovers GCS model farm in Inner Mongolia via VR goggles; Photo courtesy of Catrin-Anja Eichinger for AbTF

How can the success story of sustainable GCS cashmere continue? Here, virtual reality goggles and blockchain technology for tracking GCS cashmere in the supply chain provide forward-looking answers. “The future of cashmere rests squarely on our collective ability to cultivate a truly sustainable legacy,” concluded Otto. Alex Barnett, ethics and sustainability manager at The White Company, added, “It was great to connect with experts in the field of responsible cashmere production at this year’s conference. From goat to garment, the conference combined animal welfare and environmental stewardship, transparency and innovation, providing valuable insights into the future of cashmere production. As the first U.K. GCS brand partner, The White Company remains committed to responsible cashmere production, supporting the livelihoods of herders.” mannpublications.com

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TRADESHOWS

Hosted at Ambercycle, industry insiders get a bold peek into an innovative

Preface’s Boutique Tradeshow

Future

Shapes Fashion’s Sustainable

fashion ecosystem and an arena of renewed polyester and sustainability

By Daniella Platt, consumer behavior expert

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TRADESHOWS Photos courtesy of Preface

The Preface tradeshow in Los Angeles didn’t just show us the future of fashion—it gave us a lens into what fashion would look like when innovation and sustainability take center stage. Taking place just after the Los Angeles fires, the event was purposely kept “on” the calendar to bring the community together.

Hosted at the Ambercycle factory in West Adams against the backdrop of a facility transforming end-of-life polyester into virgin-grade materials, Preface proved that fashion doesn’t have to be wasteful—it can be smart, circular and cutting-edge, a perfect fit for a show redefining the future of textiles. Stepping inside, participants were welcomed i nto a cu r ated t r adeshow space of creativity, ref ined mater ia ls and conscious design, and were invited to tour Ambercycle’s innovative factory.

Founded in 2018 , Preface was created as a movement of merging innovative concepts with sourcing. It brings the apparel industry closer to a reality where sustainability isn’t just a buzzword—it’s the foundation. With a boutiquest yle for mat a nd a h igh ly curated exhibitor list, Preface offers a refreshing, intimate and inspiring experience for those who are serious about the future of fashion.

We caught up with the Preface team to talk about sustainable fashion, the industry’s biggest challenges and what’s next for this powerhouse event.

What brands are featured at Preface, and what is its overall mission?

Preface is all about curation.

Each season, we careful ly select a diverse group of e x h ibit or s a nd t e x t i le innovators whose work aligns with our mission: bringing together like-minded makers and suppliers dedicated to sustainability and textile innovation. We focus on materials that offer better alternatives to conventional fabrics, helping designers kickstart their collections with a more responsible approach.

W hat’s the big gest challenge in getting brands to adopt sustainable materials?

Cost. Let’s be real—many brands take their cues from consumers, and if shoppers aren’t demanding sustainable products, brands often won’t prioritize them. That’s why education is everything. Preface partners with innovators whose technology is both accessible and costeffective, making it easier for brands to embrace sustainability without sacrificing their bottom line. It’s all about striking that balance between responsibility and reality. mannpublications.com

What’s next for Preface? Any exciting projects or launches on the horizon?

West Coast energy is strong, and we’re riding that wave! This fall, Preface is making an international debut with a pop-up event in Vancouver, BC. Expanding our reach means more brands, more innovation and more impact.

Any advice for creating a long-term impact in the fashion industry?

Consistency is everything. We’ve hosted Preface every season for the past seven years—even during COVID, when we pivoted with our “show in a box.” That kind of dedication has been key to our steady growth. Keeping our show intentionally small also allows us to stay agile and adapt to the industry’s everchanging landscape.

A Show High light: A To u r of A m b e r c yc le ’s Innovation Lab Here’s a creat ive w ay to keep your clot hing in t he ecosystem. Polyester, one of the world’s most widely used fabrics, is made from oil. Enter the Ambercycler: one part of the process that purif ies old polyester scraps for reproduction into a new material.

Ye s , it ’s s c ienc e, but it ’s also the future of fashion.

A mberc ycle’s fu l l process extracts and separates dyes a nd cont a m ina nt s, a nd conver t s it i nto polyester pellets, ready to be spun into bra nd-new text i les ca l led Cycora, a recyclable polyester.

Br a nd s l i ke A t h let a a nd Ganni are already using these recycled polyester materials, prov i ng t hat qua l it y a nd sustainability can coexist.

Is polyester here to st ay?

Probably. Innovations like these eliminate the cost to the planet.

What’s Next?

As the name suggests, Preface is about the beginning: a place to find the top materials and suppliers needed to begin your design story. The next Preface show will be July 30-31 in Los Angeles. Stay in the loop at prefaceshow.com, and join for conversations with industry innovators in an interactive forum as you connect with others. Don’t miss it. Say hi if you’re there!

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ATLANTA APPAREL PRESENTS AUTUMN/WINTER 2025 TREND REPORT

TRADESHOWS

Andmore’s in-house fashion office has released the “Autumn/Winter 2025 Trend Report,” highlighting the season’s top colors, prints, apparel items, footwear and accessories. These trends will be presented at Andmore’s Atlanta Apparel markets in April and June.

The semiannual trend report is curated by Andmore’s in-house fashion and events director, Morgan Ramage. “As we move into the Autumn/ Winter 2025 season, shoppers will continue to embrace styles that gained traction over the past year, with a renewed focus on versatility in long-lasting pieces, and Western motifs influencing the rise in slimcut pants and volume in tops and dresses. Across the board, consumers are prioritizing comfort in both fabrics and silhouettes, and they are increasingly drawn to longer-lasting pieces that can be styled in multiple ways to offer lasting value,” said Ramage.

Color and Print Forecast This season blends restoration and rebellion with deep darks (Future Dusk, Cherry Lacquer), nostalgic mid-tones (Retro Blue) and ecoconscious hues (Transformative Teal). Brights like Solar Orange and Neon Flare add energy, while soft pastels bring a sense of calm. Prints embrace nature and heritage, with green woodland foliage replacing florals, and western influences appearing in stud-inspired patterns and dotted florals. Partywear shines with bold ’80s abstract prints and “Circus Act” glimmers, while cowhide, Appaloosa spots and deer skins refresh animal prints. Minimalist office wear and preppy patterns reflect a growing shift toward conscious styling.

Key Apparel Trends This season merges nostalgia and innovation with multi-functional designs. Volume returns in blouses, dresses and cargo pants, while slim-cut Western pants and tailored trousers add structure. Midi skirts and asymmetrical hems offer modern flair, complemented by outdoor button-ups and henleys. Leather and plush textures bring luxury, and boho styles with trim details add playfulness. Heritage fabrics like brocades and velvets enhance the collection, while minimalist tailoring reworks office wear into timeless pieces.

Footwear and Accessories Staples For the upcoming season, footwear trends blend timeless styles with bold statements. Structured mules, pointed booties and embellished heels exude elegance, while sporty Mary Janes, penny loafers and sneakers offer versatility. Western touches remain with cowboy boots and edgy knee-highs. Accessories feature bold, sculptural designs like statement collars, Y-necklaces and gemstone rings, while oversized totes, slouchy bags and minimalist crossbodies balance practicality with polished top-handle bags and sleek clutches. The season combines 88 | FM May 2025

nostalgic influences with modern craftsmanship for a fashion-forward look.

The Andmore fashion office curates semiannual trend themes that are tailored for Atlanta Apparel’s specific audience, utilizing notes from trend forecast network WGSN. Following notes from the forecast network, Ramage and the in-house fashion office curate looks for the campaign photoshoot, utilizing Atlanta Apparel exhibitor products. To view the full report, visit atlanta-apparel.com/the-best-of/trends.

The next edition of Atlanta Apparel runs during the inaugural April Buying Week, April 1-4, 2025, at AmericasMart Atlanta. The next edition of Las Vegas Apparel runs August 17-20, 2025, at The Expo at World Market Center Las Vegas. For more information on the markets, visit atlanta-apparel.com and lasvegas-apparel.com.

About Atlanta Apparel Atlanta Apparel hosts five annual markets showcasing the latest trends in contemporary, young contemporary, women’s modern, shoes, fashion accessories and specialty categories like children’s and plus-size apparel. Atlanta Apparel is the premier destination for buyers seeking fresh, on-trend styles. Owned and operated by Andmore, Atlanta Apparel is held at AmericasMart Atlanta.

About Las Vegas Apparel Las Vegas Apparel is the premier West Coast fashion sourcing market, adding a curated mix of young contemporary apparel and accessories to Las Vegas Fashion Week at The Expo at World Market Center Las Vegas. With the co-location of Womenswear In Nevada (WWIN), buyers have access to an expanded selection of top brands and categories across both shows. Owned and operated by Andmore, Las Vegas Apparel is held twice annually and provides a dynamic and comprehensive sourcing experience for the fashion industry.

About Andmore Andmore, a Blackstone portfolio company, empowers wholesale buyers and sellers to connect, grow and prosper through premier physical markets and design centers. The company operates over 20 million square feet of premium tradeshow and showroom space, hosting live events in Atlanta, New York City, Las Vegas and High Point, North Carolina. Serving industries such as home décor, gift, furniture and apparel, Andmore supports the global business-to-business community through its unmatched marketplace experiences. For more information, visit andmore.com. mannpublications.com

TRADESHOWS

Photo courtesy of Andmore

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LAST LOOK

Rami A Rami Al Ali Unveils the Autumn/Winter 2025-26 Collection: A Bold Life Rami Al Ali’s Autumn/Winter 2025-26 collection, A Bold Life, explores the balance between structured silhouettes, fluidity and glamour. This collection is designed for bold women who fully embrace all the facets of their personality. It’s timeless couture craftsmanship with a modern, sophisticated edge.

Soft draping and dynamic silhouettes create a sense of movement, while structured corsetry and sculpted bodices add definition. Rich fabrics such as velvet, Mikado, crepe, guipure, chiffon and beaded lace bring depth and texture to each piece.

A color palette of pale pink, ice blue, burgundy, navy, light grey and beige offer multiple possibilities for expressing one’s personality, creating a mix of soft tones and bold contrasts.

With a focus on versatility and self-expression, A Bold Life highlights the different facets of femininity, embracing both strength and elegance. Each piece is designed to make an impact, offering a refined yet modern approach to eveningwear.

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LAST LOOK Photo courtesy of Rami Al Ali

Al Ali mannpublications.com

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LAST LOOK

With Over 20 Years in the Industry, Paraiso Miami Swim Week Announces a New Lineup of Brands, Activations and the Launch of the Swimwear Icons Hall of Fame The 21st edition of Miami Swim Week will be returning from May 28-June 1, 2025, holding its place as the premier destination for swimwear fashion and innovation. The event will showcase the latest collections and host a variety of events and activations from some of the world’s most coveted swimwear brands, including Oceanus, Monday Swimwear, Leslie Amon, Oseree Swimwear, Agua Bendita, Luli Fama, Peixoto, Azulu, Maaji, Dippin Daisys, Kulani Kinis, Oh Polly Swim, Rielli, Shan, Sigal, Salty Mermaid and many more. The platform has formed a strategic partnership with The Ritz-Carlton, South Beach and José Andrés Group, promising this year’s lineup of events—from fashion to hospitality—to be bigger and bolder than ever.

For over two decades, Paraiso Miami Swim Week has served as the epicenter of swimwear fashion, bringing together top designers, influencers, media and more from around the globe.

Paraiso Miami Swim Week is continuing this

tradition, offering a world-class platform for both established and emerging swimwear brands to showcase their latest and upcoming collections.

With the support of the Miami Beach Visitor and Convention Authority (MBVCA), Paraiso Miami Swim Week’s official partners include Sojos, Tony’s Chocolonely and NY Makeup Academy, among others like Hampton Water and LaCroix Water, along with Kevin Murphy setting the summer trends for the season with hairstyles from beachy waves to high ponies, and radiating CoverGirl makeup on each fresh face that hits the runway—all paving the way to create the ultimate summer aesthetic.

Swimwear Icons Hall of Fame For the first time, Paraiso Miami Swim Week is introducing the Swimwear Icons Hall of Fame, an exclusive initiative to honor the legendary designers, visionaries and icons who have shaped the swimwear industry. On May 28, the Swimwear Icons Hall of Fame Honors Night will officially open the week, with a special gala

Photos courtesy of Paraiso Miami Swim Week

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We remain committed to championing innovation, authenticity and the evolution of the swim and resort markets as essential drivers of global fashion,

event and ceremony where industry pioneers will be recognized for their groundbreaking work in redefining the swimwear industry and paving the way for future generations.

“For over 20 years, Paraiso Miami Swim Week has been a trusted platform for brands that set trends and shape the future of swimwear. We remain committed to championing innovation, authenticity and the evolution of the swim and resort markets as essential drivers of global fashion,” said Natalija Dedic-Stojanovic, co-founder of Paraiso Miami Swim Week. “This year in particular holds great significance, as the recent court ruling affirmed our exclusive right to the Miami Swim Week mark.

This decision strengthens our resolve to protect the integrity of the swimwear industry’s leading platform, ensuring it remains free from trademark infringement, false associations and counterfeiting.

We will continue to uphold the values that have made Paraiso Miami Swim Week a trusted and influential force in the fashion world.”

Paraiso Miami Swim Week will showcase runway shows and poolside presentations, featuring top swimwear brands unveiling their newest collections, including Spring, Resort and Cruise 2026 lines. Guests can expect stunning designs that blend luxury, sustainability and innovation, all while reflecting the vibrant spirit of Miami Beach.

In addition to runway shows, Paraiso Miami Swim Week will feature interactive activations, poolside presentations, networking events, gifting suites, parties and more. Attendees can engage with brands, explore new collections and experience unique moments throughout Miami, including pop-up shops, fashion showcases and wellness events.

Paraiso Miami Swim Week is the top entry point for many global brands entering the U.S. market.

Miami’s vibrant culture and proximity to South America make it the ideal location to connect with new customers. More than just a fashion event, it’s an immersive experience with stunning ocean views, world-class entertainment and a curated selection of the hottest swimwear brands, offering an unforgettable celebration of fashion and culture.

Exciting Off-Site Experiences Celebrating confidence, color and style for everybody, Shein will host an off-site event at a hotel on Miami Beach. Other off-site locations include The Bass Museum, the Shelborne by Proper, The Plymouth Hotel, Soho Beach House, 1 Hotel South Beach, 1111 Lincoln Road, La Grande Boucherie, Nikki Beach, Mila and more.

Global Impact and Growth Paraiso Miami Swim Week reached over 14 billion impressions in 2024, becoming one of the most watched events in the U.S. This year, it expects over 30,000 attendees and more than 7,500 global buyers, with an estimated economic impact on Miami exceeding $75 million.

To learn more about Paraiso Miami Swim Week, visit paraisomiamibeach.com.

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