BUSINESS REVIEW LITTLE APPLE
June 2017, Volume 13, Issue 6, www.manhattan.org
Social Media - Behind the scenes in your community
Businesses often think about social media in connection with the promotion of products and services, but don’t necessarily think beyond this potential. In this session, learn how to create a winning career social media strategy and discover how to find talent via social media. Also learn how to assess your business’ social media presence and develop a social media policy. June 6 • 11:30 a.m. to 1 p.m. Manhattan Chamber Boardroom, 501 Poyntz Ave. Members free; non-members $20 Bring lunch; we provide beverages Presented by: Sheila Ellis-Glasper Consulting LLC and Laurie Pieper, Business Advisor, America's SBDC Kansas Sponsored by:
The ROI in Giving Back as a Small Business Owner
Before you say you have no time to give back, or before you say you already are, this is not your typical article telling you that you need to give back to people who support you in your community. Instead, this article encourages you to give back as a small business owner based on what you will get. These benefits are all about you and your business, a return on your investment of time. Free Resources Reduce Tire Kickers and Shorten the Sales Cycle Content marketing, and giving away your knowledge for free, increase sales and build your reputation as a leader in the industry. They have easy access to becoming
Questions? Contact Kendra Dekat in the Membership Division today!
an informed consumer and once they approach you to buy your service or product, they know they want it. Mentees Yield Strong Connections Another way to get involved in your local community that pays off for your business is taking part in a mentor program. As a small business owner you have a lot to give. Presentations Increase Word of Mouth Marketing There are numerous groups within your community looking for cheap (aka free) speakers for their organizations. While most won’t allow you to give a sales-y presentation, many do appreciate your knowledge. By Christina R. Green
A publication of the Manhattan Area Chamber of Commerce
Two terms on the Chamber board have assisted Little Apple Brewery owner Kelly Loub (in partnership with husband Russ) to embrace the overall picture of civic responsibilities in The Little Apple®. Always volunteer-minded through civic-minded relatives, Loub has appreciated the opportunities granted her stature as a mid-sized community business owner. And she tries to incorporate similar attitudes with LABCO staff to encourage involvement. “Having a business exposes you to more things,” Loub said. “It’s just a refreshing eye-opener to be among adults and focused on your community.”
She appreciates networking on a different level from many business professionals, accepting the task as part of her accountability to restaurant customers. “That’s just part of what we do: customer service. I see networking more as just meeting people in the community and getting to know -really understand -- what they do.”
“Having dialogue about certain things creates good discussion and it helps to see the perspective of other people in your community as well that you maybe don’t see or think about.” Be part of the community. Be part of the Chamber.