MARK CATACUTAN PORTFOLIO 2024 by Mark Anthony Catacutan

GRAPHIC DESIGN.

CREATIVE SOLUTIONS.

PORTFOLIO WAYFINDING. ARCHITECTURAL.

Mark Catacutan

2 Design Portfolio

design philosophy

“ Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.”

-Scott Adams

Hithere!

I’mMark!

I am excited to share a glimpse into my journey as a creative professional, where architecture, graphic design, and wayfinding signage converge to deliver innovative solutions. As a Proposal Specialist, I bring a unique blend of creativity, strategic thinking, and design expertise to craft compelling and impactful proposals that resonate with stakeholders.

My background in architecture has honed my ability to conceptualize and visualize complex ideas, ensuring that each proposal is not only technically precise but also visually engaging. Coupled with my extensive experience in graphic design and wayfinding, I specialize in creating narratives that guide audiences seamlessly—whether through a physical space or a tailored proposal experience.

Wayfinding signage, a cornerstone of my portfolio, exemplifies my dedication to user-centric design and the art of intuitive navigation. I view each project as an opportunity to fuse functionality with creativity, delivering solutions that are both purposeful and memorable. This approach extends to my role as a Proposal Specialist, where every challenge is met with innovation, transforming concepts into persuasive and aesthetically compelling deliverables.

Driven by a passion for solving creative challenges, I thrive on pushing boundaries and redefining possibilities. My work is a testament to a mindset focused on excellence, whether crafting visually striking graphics, designing immersive environments, or developing strategic proposals that leave a lasting impression.

I invite you to explore my journey of blending architecture, design, and creative problem-solving to elevate ideas into reality. Together, we can create proposals that not only capture the imagination but also drive success.

Mark Catacutan

4 Design Portfolio

BRANDING PROJECT

Phase

Concept

Tools

Adobe Photoshop, Adobe Illustrator & Adobe Indesign

By seamlessly merging marketing strategy with graphic design, I ensure that every visual element aligns with your brand message and contributes to a unified and compelling brand identity. From the initial concept to the final execution, my goal is to elevate your brand and captivate your audience, driving success in your marketing and pro-

Client

Wall Sorts of Things

Created July, 2021

NAME PROJECT

Welcome to Wall Sorts Of Things, where we turn organization into an art form. We specialize in crafting customizable metal pegboards that not only elevate your organizational game but also serve as a canvas for your personal style.

Our mission is to transform your spaces into functional works of art, providing you with the perfect solution for decluttering while adding a touch of aesthetic flair.

Design Portfolio

Client GENTLEMAN’S ALLEY BARBERSHOP Created MARCH, 2022

PROJECT DESCRIPTION

MY design approach aimed not only to attract but to enhance the overall client experience.

Thoughtfully designed waiting area signage, mirror decals, and branded grooming accessories contribute to a curated and immersive atmosphere.

Tools

Adobe Photoshop, Adobe Illustrator & Adobe Indesign

SIGNAGE & WAYFINDING PROJECTS

ABOUT

My expertise in wayfinding and creative signage design is driven by a passion for enhancing the user experience, creating memorable spaces, and helping organizations leave a lasting impression on their visitors.

Whether navigating a bustling urban environment or guiding individuals through a complex facility, my designs aim to blend functionality with creativity, ensuring that each sign contributes to a positive and enriching experience.

8 Design Portfolio

SIGNAGE PYLON DESIGN

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

With a meticulous approach to brand integration, creativity in design, and a focus on strategic visibility, my goal is to deliver a signage pylon that not only stands out as a beacon for your brand but also contributes to the visual identity of its surroundings. The result is a captivating and iconic structure that leaves a lasting impression on all who encounter it.

EDMONTON RIVERHAWKS

EDMONTON, ALBERTA

TRUEBALANCE MEDICAL CENTRE ST. ALBERT, ALBERTA

DANSONS EDMONTON, ALBERTA

RIVERCREE CROSSING EDMONTON, ALBERTA

MORINVILLE LEISURE CENTRE

MORINVILLE, ALBERTA

EDMONTON EXPO CENTRE EDMONTON, ALBERTA

10 Design Portfolio

EDMONTON EXPO CENTRE WAYFINDING

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

The emphasis on dynamic appeal was achieved through innovative design elements that caught the eye and communicated information efficiently. I incorporated vibrant colors, engaging graphics, and contemporary typography to ensure that the wayfinding signs stood out amidst the bustling environment of the expo center.

To introduce an element of fun, I leveraged creative concepts and thematic elements that resonated with the nature of events hosted at the Expo Centre. The goal was to make the wayfinding experience enjoyable, turning navigation into a positive and memorable aspect of the visitor’s journey.

EDMONTON EXPO FREESTANDING PROPOSAL

Throughout the preparation of the wayfinding package, collaboration with stakeholders and an understanding of the unique characteristics of the Expo Centre were paramount. The final result reflected not only the functional aspects of effective wayfinding but also the incorporation of a dynamic, fun, and inviting visual identity that contributed to the overall ambiance of the venue.

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Design Portfolio

CITY OF FERNIE WAYFINDING

This wayfinding proposal for the City of Fernie reflects a commitment to elevating the urban experience. It is more than a navigational tool – it is a testament to the city’s vibrancy, culture, and community spirit.

My role was not just in designing physical signs but in crafting an immersive journey that invites everyone to explore and savor the essence of Fernie.

Is an interactive design feature we came up with to showcase the rich culture and history of Fernie, with this freestanding monument both tourists and locals can picture how a place looks before.

The design allows the Tourism Committee to make use of actual old photographs they have in archives to showcase historical events, buildings, and developments took place over the years.

Bike Rack: 3 Sister’s Bike Rack

This custom bicycle rack not only serves as a functional and secure parking solution but also stands as a symbolic tribute to the grandeur of the 3 Sisters Mountains.

Through meticulous design, sustainable practices, and community involvement, the rack becomes a harmonious extension of the natural landscape, enriching the urban environment with a touch of mountain-inspired elegance.

Illuminating Heritage:

7 Pillars of Fernie

In conceiving the design for the perforated pillar, I aimed to encapsulate the rich tapestry of Fernie’s history, culture, values, tourism, heritage, and environment. This pillar is not just a structure; it’s a living tribute to the soul of our city, crafted to unfold its narrative dynamically.

This perforated pillar stands as a symbol of Fernie’s identity, a testament to its vibrant history, diverse culture, and unwavering values. By day, it is a striking sculpture; by night, it transforms into a luminescent storyteller, casting a spellbinding narrative across the cityscape. This design celebrates the past, embraces the present, and lights the way toward a future where FoxCreek’s essence continues to shine.

16 Design Portfolio

TOWN OF FOXCREEK WAYFINDING

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

This wayfinding package for the Town of FoxCreek is not just a navigation tool; it’s an artistic expression, a celebration of our town’s identity, and an invitation for everyone to explore and enjoy the richness of FoxCreek. I am excited about the potential impact of this project and the positive experiences it will create for residents and visitors alike

This initiative is more than a navigational guide; it’s a visual journey, an exploration, and an invitation to savor the hidden gems the town has to offer..

Revolutionizing Navigation: Wayfinding Proposal for the Town of FoxCreek

1. Understanding the Essence:

• Immersed myself in the unique charm and culture of FoxCreek to capture the town’s essence.

• Translated the town’s identity into a design language that resonates with both residents and visitors.

2. Visual Identity:

• Crafted a cohesive visual identity for wayfinding elements, blending the town’s historical roots with a modern aesthetic.

• Developed a color palette, typography, and iconography that echo the vibrancy and warmth of FoxCreek.

3. User-Centric Design:

• Prioritized user experience in every design decision, ensuring that the wayfinding system is intuitive and accessible.

• Conducted usability tests to refine designs and enhance overall functionality.

4. Landmarks and Points of Interest:

• Identified key landmarks and points of interest, integrating them into the wayfinding system.

• Created bespoke icons and graphics to represent each location uniquely.

5. Thematic Signage:

• Developed thematic signage for different districts or neighborhoods, fostering a sense of place and character.

• Utilized storytelling elements to engage users and pique their curiosity about local history and attractions.

18 Design Portfolio

WANDER THE RESORT WAYFINDING

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

As the designer of the wayfinding package for “Wander the Resort,” I am delighted to present a comprehensive solution that seamlessly integrates architecture, interior design, and material finishes to create an immersive and cohesive navigational experience for visitors. Here’s an overview of the design philosophy.

This wayfinding package is not merely a set of directional signs; it is a curated experience that immerses visitors in the essence of “Escape from City Life” motif. By aligning with the architectural and interior design principles, and integrating local materials and finishes, the wayfinding system contributes to the overall sense of place, making navigation an integral part of the guest experience.

20 Design Portfolio

EDMONTON CONVENTION CENTRE

WAYFINDING

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

As the designer spearheading the rejuvenation of the Edmonton Convention Centre’s wayfinding system, I embarked on a transformative journey to create a visually engaging and intuitively navigable environment.

Making History POP: Edmonton Convention History Wall

The Edmonton Chronicles Mural is not merely a decorative element but a living, breathing tribute to the city’s past, present, and future. This transformative artwork turns the blank wall into a canvas of Edmonton’s identity, inviting residents and visitors alike to immerse themselves in the vibrant tapestry of the city’s history and culture.

22 Design Portfolio

WAYFINDING

The new wayfinding package for the Edmonton Convention Centre aims not only to guide but to enhance the overall experience for attendees. Through a thoughtful synthesis of design, technology, and userfocused elements, this package creates a dynamic and memorable journey for visitors navigating the expansive and bustling convention space.

In envisioning a fresh and dynamic approach to hall signs and entrances for the Edmonton Convention Centre, the goal is to create a seamless and captivating experience for visitors.

By embracing innovation, artistry, and interactivity, the entrances become dynamic focal points, setting the tone for the diverse and exciting events hosted within the Convention Centre.

HALL ENTRANCES

24 Design Portfolio

ARCHITECTURAL DESIGN TECHNOLOGY

Studying for my Bachelor’s Degree in Architecture and Architectural Technology has equipped me with the knowledge and training essential for honing my skills and deepening my understanding of nature, structures, and innovations. Through this academic journey, I’ve cultivated a comprehensive understanding of architectural principles and technological applications.

The program has been instrumental in refining my ability to analyze and integrate natural elements into architectural designs. Overall, my education has played a pivotal role in shaping my expertise in architecture, providing a solid foundation for creative and innovative endeavors.

RESIDENTIAL DESIGN

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

Expertise in residential design encompasses a deep understanding of creating functional, aesthetically pleasing, and livable spaces for individuals and families. This knowledge involves proficiency in architectural principles, spatial planning, interior design, and an awareness of contemporary trends. Residential design experts leverage their understanding of client needs, lifestyle considerations, and local building codes to craft personalized and efficient living environments.

ATB BANK DESIGN COMPETITION

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

The design proposal secured the top position in the ATB Financial “Bank of the Future” design competition during the Fall Semester of 2019. Situated to the south of the Blatchford Community Development, the envisioned project embraced angular and dynamic details to shape its distinctive character. In alignment with the core values and corporate identity of ATB Financial, the project intricately considered both functional aspects and design details to address the specific needs of the users.

The design aims to immerse individuals in an authentic ATB Bank experience, extending beyond merely establishing a corporate identity. It delves into the future of banking transactions within the space.

The spatial arrangement facilitates clients to utilize the “express banking station” adjacent to the touchdown area for swift transactions that do not necessitate a teller. A dedicated banking advisor in this zone is available to assist ATB clients as needed.

The concept for the community hall draws inspiration from Heritage Day, an annual celebration observed by Canadians. Heritage Day festivities provide an opportunity for people to indulge in culinary delights, explore artwork, and gain insights into the diverse multicultural communities thriving in the city of Edmonton.

The primary layout of the main hall offers organizers flexibility to arrange the space as per their event plans. Angular details have been incorporated into the interior to infuse a warm and inviting ambiance. The assembly hall is designed to showcase a different culture every week.

HERITAGE HALL

30 Design Portfolio

ISLET LAKE RECREATIONAL CENTRE

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

This undertaking is the outcome of our collaborative efforts in the Multidisciplinary Design Studio class, where we actively sought input from peers in both the Architectural and Interior Design Programs throughout the planning stages. My research delved into sustainable solutions, site topography, typography, and building codes, factors that can significantly influence the architectural design of the building.

Employing a multidisciplinary planning approach, collaboration with Architectural Technology and Interior Design students played a pivotal role in determining the site layout, program specifications, material selection, and the integration of sustainable technologies for this project.

The Islet Lake Recreation Centre project is strategically planned to meet the diverse needs of nature enthusiasts, camps, events, and sporting activities, all conceived within the overarching vision of “Sustainable Humanities.” Situated in the Blackfoot Grazing Reserve, this development aims to harmonize with the natural surroundings. The architectural program is meticulously shaped by a sustainable approach to planning and the environmental characteristics of the site.

SHORTLISTED FOR TOP 10:

GREEN VECTOR SOLUTIONS

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

The Green Vector Solution addresses this gap by providing a readily accessible option that can be installed in various settings, ranging from small residences to supermarkets, public transportation hubs, and commercial establishments.

Utilizing lightweight design, sliding planters, and affordable materials, this project stands as an alternative solution to combat pollution and alleviate food shortages in urban areas.

INTERIOR DESIGN

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

I have experience working on various interior design projects in the Philippines. My responsibilities included conducting client meetings, performing site inspections, managing design procurement, handling permit applications, and overseeing project administration.

ISABELA PROMENADE DESIGN

The design bid project, submitted to the city government in 2019, was conceived to mirror the culturally rich Islamic heritage of the community and commemorate Philippine Independence Day through symbolic elements incorporated into the design.

BONNIEDOON PROPOSED MALL SIGNAGE

In 2020, I actively contributed to the development of a proposal aimed at modernizing the Bonniedoon Mall sign, showcasing my skills and expertise in the field of design. As a key member of the project, my primary responsibility revolved around crafting a comprehensive package that encapsulated the vision for the updated sign.

38 Design Portfolio

SYLVAN LAKE RFP DESIGN CONCEPT

In 2021, I undertook the exciting task of developing a design package for the Sylvan Lake wayfinding and monument sign. Leveraging my creative skills, I strategically incorporated elements of branding, distinctive tourism traits, and community values to produce a design that not only served its functional purpose but also exuded a fun and vibrant appeal.

My approach involved a deep understanding of the unique character and identity of Sylvan Lake. By integrating the essence of the local branding and emphasizing the distinctive traits that make the area a draw for tourism, I ensured that the design would resonate with both residents and visitors.

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

GREENVIEW

WELCOME SIGN

In early 2020, our company entered into a partnership with another signage company, and I was tasked with the responsibility of creating a design that celebrated nature, indigenous heritage, and the core values of the community for seven distinct community entrances.

Drawing inspiration from the Cree’s Seven Grandfather Teachings, I conceptualized a unique approach where each value was symbolically represented by a different animal. For example, courage was depicted by the powerful and resilient bear, as illustrated in the image below.

Design Portfolio

HALIFAX TRANSIT PROPOSED DESIGN

In early 2021, our company actively engaged in a Request for Proposal (RFP) bid for the Halifax Transit Wayfinding Package. As part of this effort, I took a leading role in crafting a comprehensive design package aimed at enhancing navigation for both local residents and tourists utilizing public transit.

My approach to the Halifax Transit Wayfinding Package involved a meticulous understanding of the city’s unique geography, transit routes, and the diverse needs of its residents and visitors. The design aimed to provide clear and intuitive guidance, facilitating seamless navigation through the public transit system.

Tools

Adobe Illustrator, SketchUp, Lumion, Adobe Photoshop, AutoCadd

GALAXYLAND WEST EDMONTON MALL

Designing the Trouble game piece and Hungry Hungry Hippos for Hasbro Galaxyland in West Edmonton Mall is one of my favorite custom projects. Collaborating with Hasbro on such iconic games presented an exciting opportunity to contribute to the entertainment experience at Galaxyland. The creative process involved bringing a unique and engaging touch to these classic games, tailored specifically for the amusement park setting.

Hungry Hungry Hippos

Galaxyland Powered by Hasbro

Our team worked closely with Hasbro to capture the essence of the games while ensuring they aligned seamlessly with the theme and atmosphere of Galaxyland.

Designing custom game pieces demanded a thoughtful balance between preserving the recognizable elements of Trouble and Hungry Hungry Hippos and infusing them with a fresh, captivating aesthetic suitable for the amusement park environment.

ADVERTISING STATIC AND VIDEO PROMO

In the realm of static advertisements, I focus on creating visually striking graphics and layouts. Whether it’s for print media or online platforms, my designs are tailored to stand out and leave a lasting impression. I pay meticulous attention to color schemes, typography, and overall composition to ensure that the static advertisements effectively convey the promotional message.

I have played a key role in my team by contributing to the design of creative promotional advertisements for both private and public clients. My expertise lies in crafting advertisements that are not only visually appealing but also effectively communicate the intended message.

I specialize in developing fun, inviting, and eye-catching static and video advertisements that capture the audience’s attention.