Oliver Godbold (Cover), Henry Brant, Jack Smith Arthur, Yasuto Inagaki, Kazushige Fujita, Hiroya Nakata, Felix Pope, Cody Scheff, Pat Stevenson, Tonko Takahashi, Michael Discenza, Karol Chomka, Mirae Campbell, Atsushi Nakatera
CREATIVE CONSULTANT
Henry Brant | Late2wenty Something
PROJECT COORDINATOR
Kanata Kondo
CONSULTING EDITOR
Laura Blagys
PUBLISHER
Hakuba Hospitality Group 5090-1, Hokujo, Hakuba, Kitaazumi District, Nagano 399-9301, Japan
John Blagys john@hhgjapan.com +81 50 4560 1086
Live Up Hakuba is published by Hakuba Hospitality Group and is released twice a year. Unauthorized reproduction or storage of any portion of this publication, without the prior written permission of the publisher, is strictly prohibited. While utmost effort and care have been invested to maintain the accuracy of the information in this publication, neither the publisher nor its employees can be held responsible for errors or omissions, or for any consequences arising from reliance on this publication.
Welcome to the third edition of Live Up Hakuba, where we celebrate the most captivating attractions, enticing eateries, and remarkable individuals in order to inspire an authentic Hakuba experience.
In this edition, we have expanded the pages to feature even more of the incredible local visionaries shaping Hakuba’s future, as well as the trailblazers who laid the foundation for the Hakuba you’ll experience today. From the pioneers of Hakuba Tourism to the hometown heroes brewing beer and sake in the valley, this edition brings to light the stories that weave together the rich tapestry of our Hakuba home.
We’ve also introduced a new Real Estate section to highlight the exciting changes unfolding in the Hakuba Valley. With investment flowing in, Hakuba is on the brink of a new chapter in its growth.
We invite you to explore the pages ahead to uncover the stories, hidden gems, and inspirations that make Hakuba unique. Enjoy your stay and Live Up!
JOHN BLAGYS DIRECTOR OF SALES & MARKETING
& THE HAKUBA HOSPITALITY GROUP TEAM
“Live Up” encourages you to seize life as an adventure and as an expression of individual style. It embodies the thrill of fresh powder at sunrise and the cozy indulgence of fireside dining at dusk. It is a plea to fully embrace the beauty and sophistication of the Hakuba Valley. Experience life at high altitudes with unmistakable style. Live Up.
Explore the Hakuba Valley’s winter playground peak by peak
Everything you need for a seamless Hakuba experience
There is no off-season in Hakuba
Where to enjoy and how to do it like a local
International brands make their mark in Hakuba
Snow Machine is the party of the year
Sunrise skiing, moonlit powder, and more Lech Zürs X Hakuba Happo-One
Hakuba Ski Concierge shares why they can’t get enough
Hakuba is Asia’s winter playground. Whether you’re chasing powder, seeking family-friendly fun, or looking for that perfect après-ski experience, Hakuba has something for everyone. Enjoy this primer on where to find the best powder, piste, and playgrounds in the Hakuba Valley.
The Hakuba Valley
JIGATAKE
Seven runs and gentle slopes welcome kids and beginners to practice their turns without crowded terrain.
SANOSAKA
Ski with stunning vistas overlooking the crystal-clear Aoki Lake.
KASHIMAYARI
Enjoy the slopes with the Japanese ski community or take a turn on the 500 meter long snow tubing course.
HAKUBA GORYU
The “Too-mi Zone“ is very gentle and likewise the Iimori section is perfect for finding your ski legs.
HAPPO-ONE
“Happo“ boasts 1,701 meters of vertical drop and the steepest slope in Japan.
HAKUBA 47
This resort shares a lift ticket with Goryu—get two for one.
Jigatake
Kashimayari
Sanosaka
Hakuba Goryu
Hakuba 47
Happo-One
Iimori
IWATAKE
When people flock to Cortina for tree skiing on those powder days it leaves Iwatake quiet with comparable tree lines available.
TSUGAIKE MOUNTAIN RESORT
As an advanced skier, get the “Double Black Diamond Pass” and enjoy the lift-accessed tree runs.
NORIKURA
Your ticket for Norikura is valid at Cortina and vice versa. Go explore Norikura and escape the crowds.
CORTINA
As the most northern ski resort in the Hakuba Valley, the resort receives up to twice as much snow as other resorts and has some of Japan’s best tree skiing.
Iwatake
Tsugaike Mountain Resort
Norikura
Cortina
Happo-One
Happo-One (pronounced “Oh Nay”) is the largest and most central resort in the Hakuba Valley, spanning 220 hectares.
Happo-One features a steep pitch with a vertical drop of 1,700 meters, making it a favorite for more experienced skiers. The resort has a rich sporting and events record having hosted the 1998 Nagano Winter Olympics, the Freeride World Tour, and the music festival, Snow Machine.
OLYMPIC HERITAGE
Happo-One gained international recognition during the 1998 Nagano Olympics as host of the ski jumping, downhill, and super-G events. This was Japan’s most successful Winter Olympics to date with five gold medals awarded. Of these, two were earned in ski jumping at Happo-One. The Olympic legacy remains prevalent in Hakuba
today, with many visitors flocking to the venues to relive the excitement and enjoy the infrastructure that was developed for the games.
TERRAIN FOR EVERY SKIER
For thrill-seekers, HAPPO PARKS Terrain Park is the ultimate spot to catch some airtime. On powder days, the tree runs on Skyline are highly recommended, offering a fun ride comparable to those in Cortina, though slightly shorter.
On clear days, make your way to Riesen Grat, the resort’s highest peak. From there enjoy a run that takes you down through Alpen, Usagidaira, and Panorama, eventually leading onto the former Women’s Slalom Course and finishing at the bottom of the Kokusai area.
Happo-One
Iwatake
Iwatake
On a clear day, there is no other mountain you’ll want to be on. Standing at over 1,200 meters, Iwatake offers some of the most stunning views of the valley. Visitors can expect a mix of shorter runs as well as those spanning the entire vertical drop, providing an incredibly satisfying descent. Besides beautiful runs, Iwatake boasts incredible facilities making it a top destination for international skiers and snowboarders.
WORLD CLASS FACILITIES
Visitors to Iwatake can experience the fastest, quietest, and most comfortable ride in the Hakuba Valley on the new state-of-the-art gondola opening December 2024. With enhanced wind resistance and the ability to carry skis and snowboards inside, the new lifts significantly increase capacity, reducing wait times for visitors.
Iwatake has made significant investments in non-skiing attractions for both the winter and green seasons. Visitors can launch themselves over the slopes on
the Yoo-Hoo! Swing, enjoy breathtaking views and sweet treats at Mountain Harbor’s The City Bakery, and indulge in the elevated experience of private lounges with the S Class VIP Ticket.
IWATAKE
IS FOR DOG LOVERS
Iwatake is one of the few resorts where you can ride the gondola without skis and with your dog by your side. Head to the pet zone, let your furry friend stretch their legs at the dog run, and enjoy some R&R afterwards at the indoor SkyArk.
Many people flock to Cortina on powder days, leaving Iwatake‘s tree lines comparably quiet for more peaceful runs.
Goryu
Happo-One
Iwatake
Tsugaike Hakuba47
Iimori
Hakuba 47 Able Hakuba Goryu
Hakuba 47 and Able Hakuba Goryu
(which includes Iimori) are two popular family-friendly resorts with a diverse mix of terrain suitable for all skill levels. The resorts are connected with a lift ticket, making it easy to explore the whole mountain.
DOUBLE CORK 720 READY
Hakuba 47 is renowned for its excellent snow quality and is home to some of the best terrain parks in the Hakuba Valley, featuring big kickers, a half pipe, and rails. Hakuba 47 is the perfect destination for non-powder days.
A FACE TO REMEMBER
For those seeking powder and tree skiing, you can sign up for the “Tree Riding Zone Club Membership”, which grants access to the tree runs via one of the backcountry gates.
For highly experienced off-piste skiers and snowboarders the south face of Goryu features relatively steep open terrain at the top, followed by playful ridge lines and bowls lower in the valley. Although this is accessible terrain, it should only be explored under the close supervision of professional guides.
IIMORI
Iimori, sitting between Hakuba 47 and Hakuba Goryu, is known for its predominantly beginner-friendly slopes. It’s an ideal spot to find your snow legs. Hakuba Snow Sports, one of the area’s largest international ski schools, operates right on site.
ESCAL PLAZA
At the base of Hakuba Goryu explore Escal Plaza, the central hub for all your needs. The facility features a wide range of services and amenities to make your day on the mountain smooth and enjoyable. You’ll find restaurants, rentals, retail, a daycare, and even an onsen.
Jigatake
ABLE HAKUBA GORYU FIGURES HAKUBA 47 FIGURES
Hakuba 47 and Able Hakuba Goryu are connected with two gondolas and one lift ticket, making it easy to explore all areas. TOTAL LENGTH
Hakuba Goryu Hakuba 47
Iimori
Tsugaike Mountain Resort
Happo-One
Tsugaike Mountain Resort is a beginner’s paradise, featuring wide, gentle slopes and a green course that runs all the way from the top of the resort to the base. Several multilingual ski schools operate at Tsugaike Mountain Resort, making it an ideal destination for global newcomers to the sport. Families will appreciate the play areas and daycare services available for children.
DOUBLE BLACK DIAMOND
Advanced skiers and snowboarders shouldn’t pass this resort over. Get the “Double Black Diamond Pass” to enjoy Tsugaike’s lift-accessed tree runs, the TG Park, and exciting backcountry terrain. The mix of beginner-friendly and challenging options makes Tsugaike Mountain Resort a versatile resort for all skill levels.
RELAX THE JAPANESE WAY
While most Western skiers prefer an ice cold beer or a Jägerbomb for après-ski, Japan has a more warming approach to recover from a long day on the slopes: onsen. At the bottom station of Tsugaike Gondola you can enjoy a foot onsen for free while sipping on hot sake. There is no better way to thaw your icy toes after a deep powder day.
Tsugaike Mountain Resort is home to the only Burger King in the Hakuba Valley. Located at the mid-gondola station, the burgers taste even better at elevation.
Tsugaike Mountain Resort
Hakuba47
FROM BEGINNERS TO ADVANCED WINTER SPORTS ENTHUSIASTS, AND NON-SKIERS!
Tsugaike Mountain Resort has something for everyone! Whether you‘re a beginner learning to ski, an experienced skier looking for fresh powder, or a freestyle fan practicing tricks. Non-skiers can enjoy the new Tsugaike Snow Wall and lots of fun activities at Hakuba Tsugaike Snow Activity. WOW! Come join the adventure!
@tsugaike_kogen www.tsugaike.gr.jp
Cortina & Norikura
POWDER CAPITAL
Cortina and Norikura are the northernmost ski resorts in the Hakuba Valley. These connected resorts receive up to twice as much snow as others in the area, and boast some of Japan’s best tree skiing. With one ticket you can explore both resorts.
BACK ON AND OFF TRACK
CORTINA FIGURES
Most skiers start their day with a few fast laps on the frontside of Cortina. TOTAL
FIGURES
This area is steep with well-spaced trees, perfect for deep powder days. For in-resort laps, take the No. 4 Pair Lift to the top. From there, you can follow the cat track along the ridge. Cut off to the left at any point, and you’ll find yourself in a powder playground.
NEIGHBORING NORIKURA
Hakuba Norikura Ski Resort is known for its extensive beginner-friendly slopes, low crowd levels, and impressive
powder potential. Choose from gentle runs or a selection of intermediate and advanced terrain. Standout areas like the Wakaguri Forest Course provide a sheltered environment for novices to learn. For intermediate and advanced skiers, Norikura has steeper options like the Sky View Slope, famous for its open face and popular on powder days. Stay safe out there!
Cortina and Norikura often receive up to twice as much snow as other resorts in the area.
Iwatake
Norikura
Cortina
Hakuba‘s Most Wanted
Available in various Hakuba outlets and online at hakubaoriginal.shop
RUBBER KEYCHAIN VILLAGE MAN VARIOUS OPTIONS
MIRROR & LIGHT BLUE
BOTTLE HYDRO FLASK VARIOUS SIZES
JAPANESE HAND TOWEL
VARIOUS COLORS
SWEATER HAKUBA ORIGINAL VARIOUS COLORS
SCARF HAKUBA ORIGINAL
DAD
Sanosaka, Kashimayari, & Jigatake
Sanosaka is perfect for beginners and intermediate skiers, with long, gentle slopes. Its stunning views over Lake Aoki make it a popular choice for families and those seeking a more laid-back environment.
Explore Kashimayari for a local and authentic Japanese ski experience, with fewer crowds and a healthy mix of beginner, intermediate, and advanced runs. It also boasts Japan’s longest snow tubing course and a Pokémon themed play area.
Jigatake is a small, family-friendly resort with wide, gentle slopes ideal for beginners and children. It is one of the quieter resorts in the valley and is the perfect place to learn and enjoy the beautiful scenery.
Sanosaka, Kashimayari, and Jigatake are distinct ski resorts located in the southern part of the Hakuba Valley.
Jigatake
Kashimayari Sanosaka
Goryu
Iimori
SANOSAKA KASHIMAYARI JIGATAKE
HAKUBA HEROES
The Shiojimas
The vibrant Hakuba Valley you see today is a testament to the dedication of countless contributors. Yet few have left a legacy as profound as long-time locals, Shinichi Shiojima-san, and his wife, Madame Kazuko Shiojima.
The story begins in 1968, when 23-year-old Shiojima-san decided to break from his family’s farming tradition and open a lodge named La Neige, catering to young Japanese skiers. The property was located in Tsugaike, Hakuba’s premier ski destination in the 70s and 80s.
Shiojima-san proudly reflects on the Tsugaike of that period, recalling the village even had its own disco bar. To draw the trendsetting Japanese youth to his accommodation, Shiojima-san designed a new, futuristic annex that resembled a spaceship. During the time of disco and space exploration, Shiojima-san met his now wife, Madame Shiojima.
The two would go on to build one of the most iconic resort hotels and experiences in the Hakuba Valley, combining their visions to create a destination beloved by both local visitors and those from across the globe.
His respect for nature guided his vision.
“Some trees in the forest are over 100 years old, so we designed and produced the hotel with the concept of a ‘hotel nestled in the forest,’ ensuring that the building would not surpass the height of these trees.”
Before construction began, Shiojima-san personally walked the land, cataloging each tree based on size, age, and health. With this ranking system, he ensured that only necessary trees were removed, allowing the buildings to blend harmoniously into the forest.
“We also made use of the natural slope of the land, which resulted in several elevation changes within the building. The layout emphasizes a fusion with nature, featuring large windows and a bath with views of the surrounding forest. Unlike life in the city, which centers around people, this space may feel a little inconvenient for some. However, it is designed with the hope that you will sense the coexistence of nature, animals, and people.”
The west wing of the La Neige Hotel, a Tudor-style manor house, was completed in 1983. The east wing followed in 1990.
DESIGNING A HOTEL: THE SHIOJIMAS, CIRCA 1980
DESIGN IS IN THE DETAIL
It wasn’t just nature that piqued Shiojimasan’s creativity as he built and designed La Neige. He drew significant inspiration from the works of renowned architect Frank Lloyd Wright, even visiting the United States several times to experience Wright’s architecture in person.
The Shiojimas spent time traveling and researching the finest boutique hotels in France, England, and Germany which ultimately shaped the hotel’s unique concept.
Rather than offering a cookie-cutter experience, each room at La Neige is thoughtfully designed around a unique piece of furniture handpicked by Shiojimasan, ensuring a one-of-a-kind visit for every guest. The confluence of Western design inspiration, Shiojima-san’s discerning eye, and the Japanese omotenashi style of service form the incredible character and charm La Neige has today.
FOUNDING HAKUBA TOURISM
In the face of these challenges, Shiojima-san, ever the entrepreneur, joined forces with local hotel and ryokan owners to establish Hakuba Tourism—the first organized effort to promote Hakuba beyond Japan’s borders.
THE POWER OF THE HAKUBA VALLEY
Rather than focus on a single resort, Shiojima-san saw the power of the Hakuba community and harnessing the collective strength of the entire region. He coined the term “the Hakuba Valley” and began preparing marketing materials in English around this new destination. The team took to the skies, embarking on their first international trip to Australia to promote Hakuba to a global audience.
THE 1998 OLYMPICS AND SHIOJIMA-SAN’S VISION
Hakuba had the honor of hosting the 1998 Winter Olympics, and yet again, Shiojima-san saw an opportunity; he designed a special Olympic monument to welcome the event to the region. Next was the challenge of funding this ambitious project.
Shiojima-san reached out to Hakuba business owners, local citizens, and corporations in Tokyo, including Coca-Cola, Kirin, and Epson, offering rooms at his hotel during the Olympic games in exchange for their support. His efforts paid off; he successfully raised 10 million yen, and the monument was built. To this day, the sign stands proudly at the base of Wadano Forest, a lasting symbol of his determination and love for Hakuba.
POST-OLYMPIC CHALLENGES
The lead-up to the Olympics saw a boom in domestic tourism, particularly in skiing. However, once the games concluded, that boom quickly fizzled. By 2004, the slopes were near-empty, and Hakuba’s economy was in dire straits.
BEFORE THE INTERNATIONAL MARKET ARRIVED
Despite their hard work and dedication, it took another 15 years before the inbound market developed into the behemoth we see today. During this time, Madame Shiojima shifted her focus to promoting the green season. A central element of her strategy was hosting events, including musical performances, parties with high-profile guests, and cultural experiences like tea ceremonies. Weddings, in particular, became a major business. La Neige grew into one of the region’s most popular wedding destinations, with Madame Shiojima planning bespoke ceremonies on the Hakuba mountains, by riversides, and in local chapels, but always culminating with a reception at La Neige.
Though La Neige caters to the international market during the snow season, it now remarkably generates more revenue in the green season—a rare achievement in Hakuba and testament to its unique appeal.
Personally overseeing hundreds of weddings and events, Madame Shiojima earned the loyalty and trust of guests who returned to La Neige year after year, drawn to her warmth and flawless execution.
THE FUTURE OF HAKUBA RESORT HOTEL LA NEIGE
Earlier this year, the Shiojimas made the thoughtful decision to pass their cherished hotel into new hands, entrusting its future to new owners who have partnered with Hakuba Hospitality Group (HHG) for its management. Both the new owners and HHG envision an exciting path forward—one that honors the hotel’s rich history while introducing thoughtful updates and enhancements. The Shiojimas will continue as esteemed advisors, supporting this new chapter to ensure that every improvement balances modernization with the warmth and excellence that guests have come to expect.
MADAME SHIOJIMA RECEIVED THE CHEVALIER OF THE FRENCH AGRICULTURAL ORDER AWARD FOR HER SIGNIFICANT CONTRIBUTIONS TO FRENCH FOOD AND CULTURE
Behind the Scenes at Hakuba Goryu
Hakuba Goryu is one of Hakuba’s most popular resorts with a diverse range of offerings in both green and snow seasons alike. Behind the beauty and wonder of Hakuba Goryu is a team of dedicated individuals ensuring your time at the resort runs flawlessly. We’ve found two of Goryu’s “Hakuba Heroes” to share their stories. We invite you to meet Kazuo Iimori, a veteran lift operator with over 30 years of experience, and Arisa Koriyama, a member of the Hakuba Goryu Alpine Botanical Garden team. Enjoy these fresh perspectives on resort life.
KAZUO IIMORI: A LIFELONG DEDICATION TO HAKUBA GORYU
For Kazuo Iimori, working at Hakuba Goryu is more than just a job—it’s his life’s commitment. For over 30 years, Kazuo has been a member of the operations department, ensuring the lifts run safely and smoothly for the hundreds of thousands of guests who visit each year. His day-to-day responsibilities include maintaining the lifts, training part-time staff, and overseeing operations during both winter and summer seasons.
LABOR OF LOVE
When asked about the challenges of the job, Kazuo modestly stated that the hardest part isn’t the mechanical work, but maintaining high safety standards while providing a smooth guest experience. For Kazuo, it’s a labor of love.
Kazuo, a lifelong resident of the Hakuba Valley, has witnessed the evolution of the region over the decades. From a mostly domestic clientele to an influx of international visitors, he sees the future of
“Lift operators do more than just help people on and off safely—we ensure the lifts are well-maintained and ready for safe operation. For people who like working with machines and want to learn about them, I think it’s a pretty attractive job.”
Hakuba becoming more global, but is proud to see Hakuba still cherishing its local roots.
When he’s not helping you up the lift this season, you can catch Kazuo driving his new car and practicing kendama, a traditional Japanese skill toy, which led him to participate in the Kendama World Cup this year.
ARISA KORIYAMA: HELPING HAKUBA BLOOM
Hakuba Goryu Alpine Botanical Garden is home to 300 species and around two million individual alpine plants, thanks to the green thumb of many, including Arisa Koriyama. Together with her teammates, she carefully maintains the botanical garden, ensuring that rare species, such as the Himalayan Blue Poppy and the Dicentra Peregrina, thrive.
For Arisa, her joy comes from transforming small, daily tasks into a beautifully cultivated space for visitors to enjoy. Originally from Osaka, Arisa moved to Hakuba searching for work that combined her love for snowboarding and nature.
In winter, Arisa works as a lift attendant, guiding guests onto chairlifts and ensuring their safety. Her enthusiasm and positive energy make even brief interactions with guests memorable. She finds joy in watching people, especially beginners, gain confidence in snowboarding over the course of a day.
After 17 years in Hakuba, Arisa remains dedicated to preserving Hakuba Goryu’s nature while creating memorable experiences for visitors. She believes Hakuba’s future is bright, as more people discover its year-round beauty, just as she once did.
“Since this isn’t a national park, we can plant rare species from all over Japan and the world. There are things you can only see here, which is a big difference compared to other gardens.“
A TEAM DRIVEN BY PASSION
Our local Hakuba Heroes remind us that the alpine resort experience is shaped by the hard work and dedication of those behind the scenes.
Convenience Incoming this Season
Planning ahead is the secret to making the most of Hakuba’s legendary powder days, and nothing puts a damper on a powder day like a missed bus, or trekking around for food. Save this information to make your time off the slopes even easier and more enjoyable this season.
New Iwatake Gondola Opening in December
TableCheck Online Reservation System
Dining in Hakuba just got easier! Whether you’re craving sushi, Italian, or a hearty steak, you can secure your spot at your favorite eateries with just a few clicks.
HOW TO USE TABLECHECK
1. Visit the TableCheck website: Go to tablecheck.com/japan
2. Select Your Restaurant: Browse the list of restaurants and choose one that suits your taste
3. Choose Date and Time: Select the date and time you wish to dine
4. Fill in Your Details: Provide your name, contact information, and any special requests
5. Confirm Your Reservation: Review the details and confirm your booking; you’ll receive a confirmation email shortly after
TableCheck brings you closer to delicious meals without the stress of waiting for a table.
Hakuba Iwatake is on the rise to becoming a must-visit destination for international skiers and snowboarders. The new gondola, opening in December 2024, features a state-of-the-art lift with improved wind resistance, allowing visitors to carry their skis and snowboards inside. It also significantly increases capacity to minimize wait times, giving patrons more time on the slopes.
The former Iwatake Gondola has served skiers since 1986, and with over 38 years of operation, it faced challenges like excessive vibration and congestion. In response, a total investment of 2.1 billion yen has been allocated for this new gondola, ensuring that Iwatake’s incredible slopes are easily accessible to all visitors.
UBER Arrives in Hakuba
Great news for those looking for added flexibility in transportation—UBER is available in Hakuba this winter! Enjoy hassle-free rides to and from the ski slopes, restaurants, and local attractions, making it easier than ever to explore all that Hakuba has to offer.
Even More Hakuba Valley Buses
Getting around Hakuba is easier than ever with the revamped Hakuba Valley Bus services, offering seamless access to all ten ski resorts.
HOP ON, HIT THE SLOPES
• Shuttles run every 15 minutes between Hakuba Goryu and Cortina
• Three buses a day operate between Happo-One and Jigatake
• For those wanting to enjoy Hakuba’s vibrant nightlife, a night shuttle service is also available
• Each ride costs ¥800, and tickets are free of charge for holders of the Hakuba Valley Season and Day Pass (night bus is excluded)
• Night rides are ¥500 per ride
• Tickets can be purchased online, making it easier to plan your transportation
• No cash payment is allowed on the bus. Online tickets and VISA are the only accepted tender
For real-time schedules, routes, and ticketing information, check the official Hakuba Valley website to plan your trips efficiently.
Gourmet Picks
Tantalize your tastebuds at these excellent eateries during your stay.
Tori Co. is a contemporary izakaya that has become a favorite among both tourists and locals for its relaxed ambiance and exceptional yakitori. The extensive menu features a variety of skewers, along with an array of fried dishes, fresh salads, noodles, and more.
The drink selection is equally enticing, with draft beer, international wines, and an impressive range of sake, including IWA Sake and the local Kurobishi Sake. Reservations are available online from 5:30 to 8:30pm, with guests able to choose from several carefully curated set menus. Walk-ins are welcome between 8:30 and 10pm, where drinks and a selection of yakitori are served.
JAPANESE
The Clubhouse
Good vibes and chilled drinks
The Clubhouse, perfectly located in the heart of Happo-One, is Hakuba’s premier all day venue.
From international sporting events and hilarious comedy shows to top-tier live music performances by international artists, the Clubhouse is the center of entertainment in Hakuba.
In the morning, early risers can savor gourmet coffee and hearty breakfasts,
the perfect fuel for a day on the slopes. As night falls, sip on expertly crafted cocktails, local brews, or a curated selection of sake, paired with delicious pub fare and snacks. The vibrant ambiance of The Clubhouse guarantees an experience that will leave a lasting impression.
A VISIT TO HAKUBA IS INCOMPLETE WITHOUT EXPERIENCING THE CLUBHOUSE.
LEARN MORE!
CAFÉ & BAR
The evo Hotel Bar
Great drinks and grab & go bites
The evo Hotel Bar is funky, stylish, and sleek, designed with community at its core. The thoughtfully curated space, ensures guests will create unforgettable memories together over drinks, coffee, music, and art.
Located next to the Happo Information Center and open from 7am, The evo Hotel Bar is the perfect place to pick up your barista-made coffees and tasty breakfast bites before hopping on a resort shuttle.
In the evening, the bar comes alive with daily music, great drinks, and a delicious gyoza menu.
The Rabbit Hole
Refuel the Australian way
The international chefs at The Rabbit Hole are passionate about using the freshest local ingredients to craft delicious burgers, hearty breakfasts, vibrant salads, and flavorful sides—keeping you fueled for your next mountain adventure.
After a day on the slopes, unwind at the bar with a beer or a cocktail and the famous “Notorious P.I.G.” (pictured left).
The Rabbit Hole hosts an impressive lineup of local and international artists, making it the perfect spot to hangout for a meal and a beer. Located just steps from the Sakka Chairlift at Happo-One Resort, The Rabbit Hole is a must-visit destination.
OPENING HOURS 7am – 10pm
PREMIUM ITALIAN
gio’s
A taste of Italy
For expertly crafted meals using the finest locally sourced ingredients, gio’s at THE HAPPO Hotel offers an exceptional all-day dining experience. Begin your day with perfectly brewed barista coffee and breakfast favourites like Avocado Toast and Eggs Benedict.
Indulge in freshly made pasta and authentic Italian dishes such as Venison Tagliata and Roasted Swordfish, all complemented by a carefully selected range of international wines.
MEET THE CHEF: GIOVANNI DE TRANA
Giovanni De Trana is the creative mind behind gio’s. Giovanni has been a chef since his youth and has worked in some of the world’s finest hotels, including the Bulgari Hotel in Milan and Shangri-La Hotel, Tokyo.
At the core of Giovanni’s culinary ethos lies an unwavering commitment to quality. From sourcing the freshest local ingredients to meticulously crafting artistic plates, Giovanni’s dedication to excellence shines through in every aspect of his work.
JAPANESE
Sushi Sakai
Intimate sushi journey
Experience a truly exceptional culinary journey, where every dish is a masterpiece of seasonal perfection. Helmed by renowned Ginza sushi master, Chef Sakai, this intimate dining space features 10 exclusive counter seats, giving guests a front-row view of a true artist at work.
Guests can select from two exquisite omakase menus, each thoughtfully curated to showcase the freshest ingredients of the season. Chef Sakai sources his fish daily from the coastal waters of Itoigawa along the Japan Sea, ensuring that only the finest quality seafood graces your plate.
TWO SEATINGS 6pm – 8pm 8pm – 10pm
DAYS OF OPERATION Tuesday – Sunday
FIND US 5090 Hokujo +81 50 4560 4718
IWA, a new Craft of Sake
Crafted in the foothills of Japan’s Tateyama Mountains, expertly blended by Richard Geoffroy, and matured to perfection, IWA offers a sake experience like no other.
OPENING HOURS 11:30am – 9pm
DAYS OF OPERATION
FIND US 4075 Hokujo +81 50 4560 1085
BOOK NOW!
GERMAN | WESTERN
Bernd’s Keller at Marillen Hotel
Rustic alpine German cuisine
Located directly on the Nakiyama Slope, the Marillen Hotel welcomes guests from around the world with genuine alpine charm. Bernd’s Keller, a favorite for German cuisine enthusiasts, stands out with an authentic dining experience, serving hearty dishes and refreshing German beers.
As evening falls, families and friends gather by the fireside for a cozy meal, indulging in cheese fondue or traditional Wiener Schnitzel while watching the snow fall across the illuminated slope. After dinner, the “Hüttenparty” atmosphere takes over, with live music bringing a festive touch of Oktoberfest to Hakuba.
APRÈS-SKI
Veuve Clicquot
Free-flow champagne with a view
Discover Hakuba’s most exclusive afternoon dining experience with freeflow champagne on a scenic terrace overlooking the Nakiyama Slope at Happo-One Resort. Hosted at The Marillen Hotel Monday through Friday from 2pm, this exclusive 90-minute lunch includes free-flow Veuve Clicquot champagne, beer, and mixed drinks. Along with your drinks, enjoy freshly prepared salad, a charcuterie selection, cheese fondue, and decadent dessert.
This elevated après experience requires pre-booking at least 24 hours in advance.
OPENING HOURS 2pm – 4pm
DAYS OF OPERATION
Monday – Friday
APRÈS-SKI
Hakuba Après
Hakuba‘s first daily après party
Hakuba Après is proudly partnering with Veuve Clicquot to introduce the region‘s first-ever Clicquot in the Snow venue. The space features a newly built wooden deck, with Veuve Clicquot adding their signature touch to the entire setting.
Ski down to the base of the Nakiyama Slope at Happo-One and relax in Hakuba’s most stylish fireside lounge, where champagne and live music set the tone. Food is available next door at The Marillen Hotel.
As the sun sets, the celebration continues indoors with nightly silent disco, keeping the energy alive well into the evening.
HOURS 2pm – 6pm 10pm – Late
No.898
Slopeside whiskey and champagne bar
No. 898 sets a new standard for refined luxury in Hakuba, featuring a carefully curated selection of the finest whiskeys and champagnes. Perched on the second floor of Hakuba Après, the lounge provides a stunning view of the illuminated Nakiyama Slope.
Guests enjoy a heightened sense of exclusivity with a unique, daily-changing entry code, available only to those with reservations. The code is sent directly upon confirmation of a booking through the online platform, ensuring an intimate and personalized experience.
GOURMET ITALIAN
Mimi‘s
Restaurant & Bar
Luxurious fine dining
Nestled within the elegant Phoenix Hotel, Mimi’s Restaurant stands as Hakuba’s premier dining destination, offering an unparalleled culinary experience. The husband-and-wife chef duo, Kazu and Yuki, masterfully blend traditional Italian cuisine with the freshest local ingredients, adding a
modern international twist to each dish. With a thoughtfully curated wine list, impeccable service, and a captivating atmosphere, Mimi’s sets the standard for fine dining in Hakuba. For those seeking a more intimate experience, private dining rooms are available, accommodating groups of up to ten guests.
Blizzard
Hakuba’s best woodfired pizza
Just 30 meters from the Happo Gondola, Bizzard serves Hakuba’s freshest Italian fare from it’s wood-fired oven, crafting the region’s most authentic pizza.
The menu also features a tempting variety of finger foods, pastas, and fresh salads.
After an adventurous morning on the slopes, recharge with a hearty lunch in a cozy setting. Craving an Aperol Spritz to kick off your après-ski? Blizzard has you covered. By night, the venue transforms into Hakuba’s liveliest spot, featuring daily live music and DJ sets that keep the atmosphere buzzing well into the evening.
OPENING HOURS 11:30am – Late
The Lodge
Unwind in style and comfort
Relax in style at The Lodge, where you can enjoy a curated selection of whiskeys and expertly crafted cocktails in the bar area, or cozy up by the fireside in the inviting lounge. For a more casual dining experience, indulge in favorites like gourmet burgers and other elevated pub classics, all within the elegant resort setting. Whether you’re here for a drink, a meal, or a moment of calm, The Lodge offers an experience tailored to your peace.
FRENCH
Chamonix
Local flavors meet French excellence
Chef Nagatsuma seamlessly blends the rich flavors of local Shinshu with the elegance of French gastronomy. Each plate is meticulously prepared, curating a dining experience that balances refined tastes with the warm, inviting ambiance of nature. Surrounded by the serenity of Hakuba, guests can savor both exceptional hospitality and culinary excellence for a truly luxurious experience.
RESTAURANT BAR
Hakuba Champagne Bar and Lounge
Premium drinks and gourmet dining
Introducing Hakuba Champagne Bar and Lounge, a luxury restaurant and bar with cozy fireside ambiance. Enjoy intimate dining, group gatherings, or catered events with refined cuisine, premium champagne, wines, and rare sake. Looking for breakfast, lunch, dinner, and late-night bites in your Hakuba home? Catering services are available, and pickup service for in-venue dining is available upon request.
SOULFUL FUSION FOOD
Hybrid
Gastronomy in the mountains
Hybrid is a culinary haven located within the stylish Koharu Resort Hotel & Suites in the Wadano Forest. Inspired by the bountiful and vibrant ingredients of the Hakuba Valley, visitors can expect a true culinary adventure. From locally sourced produce to globally inspired tastes, every plate tells a story of flavors united in perfect harmony. If you’re looking for culinary excellence after a day on the slopes, search no further than Hybrid.
OPENING HOURS 5pm – 9:30pm
Onsen
After a day of skiing, there is truly nothing quite as relaxing as sinking your tired muscles into a hot, steaming onsen. Here are four onsen you can’t miss on your visit to the Hakuba Valley.
For an onsen that will leave your skin glowing, look no further than Sato no Yu. Its alkaline properties, featuring a pH level exceeding 11, provide a gentle exfoliation, leaving your skin smooth and
silky almost immediately upon entering the bath. While your skin is rejuvenating, your mind will feel at ease in the elegant hexagonal baths made of traditional Japanese cypress wood.
Adult Price ¥700
Kids Price ¥400
Hours 2pm – 8pm
Pop out of your skis and melt into a warm bath at Ryujin no Yu, conveniently located in Escal Plaza at the base of the Hakuba Goryu ski slopes. Step into the spacious changing rooms, then choose between the soothing hot spring baths or relaxing sauna, or maybe even both. Once you’ve thawed, dry off and enjoy a beer and a bite at the nearby Escal Plaza food court—the best way to kick back after conquering the slopes.
Adult Price ¥800
Kids Price ¥400
Hours 12pm – 10pm
Ryujin no Yu
Sato no Yu
Mimizuku no Yu
At Mimizuku no Yu, conveniently located between Hakuba Train Station and Happo Bus Terminal, tourists and locals alike can enjoy the beauty of the Northern Alps from their choice of indoor and outdoor baths. Finish your day next door at Land Station Hakuba, where you’ll find a Starbucks, Snow Peak, and the delightful Restaurant Seppo with the most amazing mountain views.
Hours 10am – 9pm
Obinata no Yu
Obinata no Yu offers the most uniquely Western onsen experience in Hakuba. Pack your bathing suits (they’re required here, and rentals are available), and relax in the Hakuba Valley’s only co-ed onsen. Unlike other onsen, which strictly prohibit drinking, Obinata no Yu invites you to sip on a selection of beer, sake, and even champagne as you unwind. This experience requires a reservation and is for private bookings only.
Price A private one-hour rental is ¥20,000
Hours 12pm – 8pm
10“Unwritten” Rules for Enjoying a Japanese Onsen
Ah, the Japanese onsen! It’s more than just a bath; it’s a ritual steeped in tradition. But before you jump in, there are a few rules you’ll want to know to avoid any unintentional faux pas. Don’t worry, though! We’ve got you covered with this light-hearted guide to onsen etiquette.
1
Leave your swimsuit at home—onsen are all about getting back to basics. Yes, that means you’ll be in your birthday suit! Embrace it. Everyone else is doing the same, and after the first few minutes, it’ll feel as natural as, well, nature itself.
2
Scrub-a-Dub-Dub Before the Tub
Cleanliness is next to onsen-ness! Before stepping into the communal bath, you’ll need to scrub yourself down so you’re squeaky clean before your soak. Most onsen provide stools, showers, and all the soap and shampoo you could need. So, go ahead and give yourself a good wash from head to toe.
3 Birthday Suit Required!
Towel Talk
You’ll receive two towels: one large and one small. The large towel is for drying off afterward—keep it in the changing room. The small towel is your modesty shield while you walk around. But once you’re in the bath, this little towel shouldn’t join you in the water. Perch it on your head or leave it on the side of the tub. But whatever you do, don’t let it soak!
4
In many onsen, tattoos are a no-go. Historically, tattoos in Japan have been associated with the Yakuza (Japanese mafia), and operators still maintain the no-tattoo rule. But don’t despair! Times are changing, and all Hakuba onsen are tattoo friendly.
The water in an onsen is for soaking, not swimming, and definitely not diving. Besides, the water is only waist-deep, so diving is out of the question unless you enjoy bumping your head. Enter and exit the bath slowly and gracefully—think Zen, not cannonball.
9 10 8 5 Tattoo Taboo?
If you’ve got long hair, tie it up! The last thing you want is to leave a trail of hair floating around the onsen like an aquatic ghost. A bun or ponytail works wonders, and if you’ve got short hair, just make sure it’s out of the water.
6 7
An onsen is a place for peace and relaxation, not a rowdy pool party. Keep your voice down, and resist the urge to splash or swim. This is the time to soak, relax, and reflect—not to practice your freestyle.
While a glass of sake might sound like the perfect addition to your relaxing soak, it’s best to keep the drinks for after your bath. The hot water can amplify the effects of alcohol, making you dizzy or lightheaded—definitely not the kind of relaxation you’re aiming for!
Onsen are communal spaces, and it’s important to be mindful of those around you. Don’t hog the best spot in the bath, and if it’s crowded, make space for others. And whatever you do, don’t bring your phone in. Onsen time is tech-free.
Once you’ve had your fill of soaking, give yourself a quick rinse before drying off. This helps keep the changing area clean and ensures you’re not leaving a trail of onsen water in your wake.
Japanese onsen are a beautiful blend of culture, relaxation, and tradition. By following these simple rules, you’ll not only respect the customs but also
enhance your own experience. So go ahead—take a deep breath, soak and let the onsen work its magic. Happy bathing!
Hakuba Through the Seasons
P HOTO JACK SMITH ARTHUR
WINTER 冬
P HOTO MIRAE CAMPBELL
P HOTO HENRY BRANT
P HOTO YASUTO INAGAKI
SPRING 春
P HOTO HENRY BRANT
P HOTO HENRY BRANT
P HOTO YASUTO INAGAKI
AUTUMN 秋
P HOTO YASUTO INAGAKI
Craft Beer and Community
A TRULY LOCAL BEER
Hakuba Craft, a local brewing company, pairs local talent with the crisp flavours of the Japanese Alps to create an experience your taste buds won’t soon forget.
Founded in 2021 by Hakuba locals and long-time friends Azuma Tanaka and Yu Taguchi, Hakuba Craft has a simple mission: to create a deliciously memorable Hakuba souvenir. In its short lifetime, the brewery has grown into one of the most popular in the area, cemented by the recent opening of Hakuba Beer Garage, a brewpub in Tsugaike.
Hakuba Craft combines local appreciation (five out of seven employees were born and raised in the Hakuba Valley) and exceptional Japanese brewing techniques to create beers perfectly suited to the alpine lifestyle.
“Tsugaike is home to pure, mineral-free water, known for its softness and neutrality —key to the brewery’s crisp, clean flavors.”
A BEER CRAFTED FOR THE SPORTY SPIRIT
With light, refreshing flavors and a low alcohol level, Hakuba Craft beer is the perfect companion for active adventurers —whether you’re hiking, snowboarding, or enjoying any outdoor sports.
The secret of Hakuba Craft beer lies in the water. Tsugaike is home to pure, mineral-free water, known for its softness and neutrality—key to the brewery’s crisp, clean flavors. Hakuba Craft prioritizes a balanced taste that reflects the pristine, natural environment of Hakuba.
HAKUBA AND BEYOND
While current production is relatively small and caters to the Hakuba community, Hakuba Craft has set an ambitious target to increase capacity tenfold over the next five years. With an eye on international markets across Asia and Australia, Hakuba Craft is excited to spread the taste of Hakuba and Japanese beer beyond our valley.
“Hakuba Craft’s journey represents a meaningful blend of community, craftsmanship, and creativity.”
Looking outward, the team is equally committed to preserving Hakuba’s local culture, and to ensuring their brewery is an accessible and welcoming place for both Japanese and international visitors. As the Hakuba Valley continues to evolve, Hakuba Craft is a shining example of local pride and innovation.
A CommunityCentered Tradition
Take the taste of Hakuba home with you this season with a bottle of sake, crafted by skilled local brewers with rice planted and harvested by Hakuba’s vibrant community.
No other initiative provides a blend of tradition, community and local sustainability like the Hakuba Sake Brewing Project. The project launched eight years ago and is powered by the people of Hakuba. The community gathers in May, volunteering their time to plant rice using traditional methods.
Once planted, local Hakuba farmers tend to the crops until the community gathers again in September for a celebratory harvest, complete with a barbecue and a local sake or two. Tourists are welcome to join both the planting and the harvest.
Next, the rice is delivered to the local brewer who transforms it into delicious sake for everyone to enjoy.
Inspired by France’s Beaujolais Nouveau, this project began in 2017 as a collaboration between Hakuba Happo-One and the esteemed local sake brewery, Hakuba Nishiki. Together, they set out
to create a seasonal sake that reflects the rich heritage and quality of Japanese brewing. Each year, the team produces a limited-edition sake and provides locals
“Hakuba Happo-One has a deep history as a ski resort, surrounded by stunning natural beauty. But it’s not just the landscape that makes it special—the people and the vibrant atmosphere are equally captivating.”
and visitors with a hands-on experience in traditional sake-making, celebrating each season’s bountiful rice harvest.
“We began this project in part to show just how extraordinary Hakuba Happo-One truly is.”
PROJECT LEADER HIDEKI AKIMOTO
MEET THE BREWER: HAKUBA NISHIKI
Founded in 1906, Hakuba Nishiki is a brewery deeply rooted in the Hakuba Valley. Located in Omachi City at an altitude of over 700 meters, the brewery produces sake using locally grown rice and pure mountain water sourced from the Japanese Northern Alps. Their commitment to local ingredients and craftsmanship is reflected in every bottle. “With the heartfelt commitment of our hometown’s rice, water, and people, we produce safe and reliable sake. We pour
JOIN THE PLANTING
May
JOIN THE HARVESTING
September
our thoughts into creating local sake that remains in the memories of our customers, living harmoniously with the mountains and waters of Shinano Omachi,” says the team at Hakuba Nishiki. The brewery’s name pays homage to the iconic three peaks of Hakuba, symbolizing their close connection to the region.
TAKE HOME YOUR OWN BOTTLE OF THE JAPANESE ALPS
For the first time, Hakuba Hospitality Group is selling a limited edition bottle
of Hakuba Nishiki Sake. Available from December 2024, the exclusive release features a special design by local Hakuba artist, Henry Brant. Find this one-of-a-kind Hakuba souvenir online at shophakuba.com or in any HHG restaurant or bar this season. Kanpai!
TAKE A LOOK!
HHG joined the harvest in summer 2024.
Koya Snowcraft
In the heart of Hakuba, Koya Snowcraft builds high-performance snowboards by hand, embodying both the rugged spirit of the Japanese Alps and the tradition of local craftsmanship.
Founded by Andrew Kelly, a Hakuba resident heading into his twentieth winter here, and local partner Ian Miller, Koya is more than just a snowboard brand—it’s a unique experience celebrating the natural beauty of Hakuba. Koya, meaning “hut” or “shed” in Japanese, draws inspiration from Hakuba’s small craft makers whose creative ideas and local innovations often take shape in humble workshops and sheds around the valley.
Every Koya snowboard is designed with Hakuba’s unique terrain in mind. The cores are made by hand—mixing the flex, strength and weight of locally sourced hinoki (Japanese cypress) with hand-selected custom stringers of karamatsu (Japanese larch) and tamo
MADE
(Japanese ash), ensuring Koya boards have a fine-tuned response perfect for a day on the Japanese Alps. With clear topsheets revealing the wood core, each Koya board is truly a piece of functional art.
“The dream started in 2016, fueled by a desire to craft snowboards shaped by Hakuba’s environment and local materials.”
Visitors can experience the crafting process firsthand at Koya’s workshop hut—just 400 meters from Hakuba Goryu resort—where each model is tested and refined before it’s ready for the slopes.
Grab a beer in their cozy in-house bar, trade stories of the day’s rides, and even test ride each of Koya’s three signature models:
The K-Truck: A compact, all-mountain powder board built for responsive carving and effortless float.
The Angler: A super-wide fish-tail board ideal for deep powder and dynamic edge control.
The Lantern: Created for youth and smaller riders, offering agile, responsive handling.
Interested in your own Koya Snowboard? Only a limited number of boards will be available to purchase this winter. Follow their journey on Instagram @koyasnowcraft to keep up with new releases and claim your perfect piece of Hakuba craftsmanship.
TAKE A LOOK!
Market Movements
Explore the latest market trends, discover premier accommodations coming to the area, and get a sneak peek at the most exclusive new properties transforming Hakuba’s landscape.
LA VIGNE HAKUBA
Large Developments Propel Hakuba to New Heights
As the Hakuba real estate market continues to evolve, more landmark developments are being announced which will improve the quality of accommodation offerings in the Hakuba Valley and assist in propelling the local real estate market to a whole new stratosphere.
Over the past 5 years, a large number of chalets and condominiums have been constructed in the Happo/Wadano and Echoland/Misorano areas. The construction of new chalets and refurbishment of older ones is expected to continue at a similar pace, with a focus on these two central areas in Hakuba.
Recent developments, Mountainside and ROKA, both offer ski-in, ski-out access in the Happo/Wadano area with eight units in each property. The newer of the two, ROKA, completed the sale of its last unit in early 2024. La Vigne Hakuba, from Yokohamabased List Development, is the latest 38-unit development at the bottom of Echoland. This high-end property will open its doors in December 2024 and over 80% of units are already sold. The majority of the buyers are from Japan and the balance of the units are expected to be sold this winter.
Over the past year, the market has been particularly active for larger transactions and projects, all of which are expected to be significant “dial turners” for the Hakuba Valley.
EXPLORE THE CHANGES COMING TO THE HAKUBA VALLEY
BANYAN TREE, WADANO The Banyan Tree project in Wadano broke ground this year. Upon completion in 2028, the property will have 108 hotel rooms and 48 condominiums. Banyan Tree is developed by a Tokyo-based real estate firm.
LA NEIGE, WADANO La Neige, undoubtedly the most exclusive boutique hotel property in Wadano, was recently acquired by a large Hakuba based group. Upgrades are expected over the coming years.
PLAN DO SEE, HAPPO New retail, food and beverage offerings, condominiums, and hotels are expected on the three prime sites recently acquired by Tokyo-based, Plan Do See. Works on the first site will commence in early 2025.
NEW BASE, IWATAKE A five minute drive from the Happo/ Wadano area, Mitsubishi Estate and Shimizu Construction recently acquired an expansive site at the base of the Iwatake Gondola. They are expected to develop a comprehensive hospitality offering of 150+ hotel rooms and F&B programs. The project is expected to wrap by 2029.
SHAKESPEARE HOTEL, ECHOLAND AND KOHARU RESORT
HOTEL & SUITES, WADANO The Shakespeare Hotel on the main street of Echoland and the Koharu Resort Hotel & Suites on the main avenue in Wadano have both recently been acquired by two separate Southeast Asian investors. Both properties are expecting upgrades over the coming years.
COURTYARD BY MARRIOTT, ECHOLAND Mori Trust, a top-tier domestic developer, is widely expected to commence development of the large site opposite the Courtyard by Marriott Hotel in Echoland in the near future. The Courtyard by Marriott itself is also owned by Mori Trust.
evo HOTEL HAKUBA, HAPPO The outdoor sporting goods company evo, owner of Rhythm Japan, will open the doors of their third evo Hotel (first in Japan) in Happo in December 2024.
The development boom of Hakuba is expected to drive the valley to new heights in the coming years!
Onshore and offshore developers continue to look for suitable sites for larger development projects. Projects already in the pipeline and future projects are expected to drive the market to new heights—from a pricing and product perspective—over the coming years. There is certainly plenty to look forward to as the market evolves from a real estate perspective.
CRAIG PEARCE, NIKOTA REALTY
+81(0)90 9019 4822 enquiry@nikotarealty.com
evo HOTEL HAKUBA
PENTHOUSE WADANO ¥750.000.000
Exquisite 5-bedroom, 5-bathroom duplex apartment, perfect for the sophisticated investor or homebuyer, the only ski-in, ski-out penthouse apartment in Hakuba and truly one-of-a-kind
VIGNE - UNIT 510 ECHOLAND
¥148.200.000
Top floor 2-bedroom apartment in Hakuba’s latest luxury condominium offering, located in the heart of Echoland, the center of Hakuba’s dining and entertainment scene
¥150,000,000
Modern and stylish 3-bedroom home located in the peaceful Misorano area, just a short walk from the vibrant Echoland district, known for its restaurants, cafes, and bars 5 BEDROOMS | 5 BATHROOMS
Stunning 4-bedroom designer home on a huge block, right by the highly coveted Lake Aoki, renowned as one of Nagano’s most beautiful lakes
THE SEASONS APARTMENTS WADANO
¥400.000.000
Completed in 2019, the property comprises seven modern 1-3-bedroom apartments, located right by Mominoki Hotel and the upcoming Banyan Tree Resort in Wadano
LATITUDE 36 MISORANO
¥85.000.000
Prime 5,500 sqm+ development site in the centre of Hakuba’s upmarket neighbourhood of Wadano, suitable for a large hotel, condominiums, townhouses or chalets
SEVEN TREES BY AOKIKO LAKE AOKI
PRIME WADANO DEV SITE WADANO
LA
Elegance In The Mountains
Indulge in five of Hakuba’s most sought-after accommodations, each offering a unique blend of comfort, luxury, and convenience.
Listed by Forbes as one of the top five most luxurious ski chalets in Asia, One Happo is exclusive, luxurious, and perfectly located on the ridge directly opposite the Happo-One Gondola. The chalet’s sleek blend of glass, marble, and stainless steel is beautifully softened by the warm touch of western red cedar. With amenities like a wine cellar, a gym, a sunken bath, and a heated deck, this chalet offers the ultimate mountain retreat. PEAK
5 BEDROOMS
10 PEOPLE
2011 CONSTRUCTED
7 BEDROOMS
14 PEOPLE
499 SQM
UPPER WADANO LOCATION
2019 CONSTRUCTED
Chalet Hachi is the ultimate luxe chalet experience, blending Western amenities with Japanese tradition. Accommodating up to 14 people, guests will enjoy ski-in, ski-out access, a traditional Japanese tatami room, a grand piano, and two spacious living rooms with a gorgeous fireplace. The floor to ceiling windows provide sweeping views of the Happo-One slopes for your morning coffee or evening wine.
Kanolly Resorts
Winner of four prestigious awards, including Luxury Japan Hotel of the Year 2024, Kanolly Resorts is an expansive complex of three beautifully connected buildings set amongst a private 1,000sqm garden. An open-air onsen with idyllic views, three uniquely designed lounge areas, and a 24/7 butler service provide an unmatched experience for guests. A sanctuary of privacy and personalized luxury, Kanolly Resorts offers an unparalleled escape in the heart of Hakuba’s natural landscape.
3 BEDROOMS
6 PEOPLE
400 SQM
MISORANO LOCATION
2022 CONSTRUCTED
PEAK
Amo 54
PEAK NIGHTLY PRICE: ¥451,500
Set among the towering cypress and cedar trees of Wadano Forest, Amo 54 is a secluded mountain escape just a short walk from the Sakka Slope. Amo 54 boasts breathtaking views of Happo-One from its expansive living area, immersing guests in the beauty of the surrounding landscape. Thoughtfully designed with families in mind, the chalet features a dedicated children’s playroom on the first floor. Masterfully combining the warmth of mountain charm with modern sophistication, Amo 54 provides an exceptional retreat for discerning travelers.
5 BEDROOMS
12 PEOPLE
350 SQM
UPPER WADANO LOCATION
2016 CONSTRUCTED
ROKA Penthouse
PEAK NIGHTLY PRICE: ¥1,100,000
Experience Hakuba’s only true ski-in, ski-out penthouse at the ROKA Apartments. The impeccably finished five bedroom mountain residence spans two floors and boasts five private balconies, making it the most desirable accommodation in the Hakuba Valley. Premium amenities, including a gym, steam room, towel heaters, boot dryers, and sunken baths overlooking the Happo-One slopes, make ROKA the ultimate combination of convenience and elegance. A dedicated concierge is also available to ensure every detail of your stay is seamlessly curated.
5 BEDROOMS
12 PEOPLE
317 SQM
UPPER WADANO LOCATION
2021 CONSTRUCTED
Hakuba’s #1 Resort
Experience the best of Hakuba at Happo-One, the region’s premier mountain resort, renowned for its world-class slopes and breathtaking alpine views.
Bryce’s Vision for evo Hotel Hakuba and Rhythm Japan
In 2006 evo Founder, Bryce Phillips, journeyed to Hakuba, lured by the promise of untouched powder and majestic mountains. Filming for a U.S. TV show, he discovered a slice of Japan that blended exhilarating terrain with rich Japanese culture and warm hospitality.
The Hakuba experience stayed with Bryce, fostering his deep connection with Japan that ultimately led him back to the valley––this time as an investor. Almost 20 years later Bryce has acquired and expanded Rhythm Japan, a premier rental and retail shop, and is soon to open evo Hotel Hakuba. Bryce is dedicated to Hakuba’s next chapter as a premier mountain destination while respecting the traditions that make the valley so unique. Here, Bryce reflects on his journey, his love for the Japanese Alps, and his future vision for evo and Rhythm Japan.
HOW DID YOU FIRST EXPERIENCE HAKUBA?
BRYCE My first trip to Hakuba was in 2006 filming for a U.S. TV show, searching out the “big mountains of Japan”. I was blown away by the terrain, getting my first opportunity to ski all of the areas including a fair bit of back and side country. The pinnacle was a “happy north face day” with new snow, stable conditions, and blue skies. It was surreal, especially having no idea what to expect prior to arriving in Japan.
“While the skiing was amazing, I loved the entire experience—the people, the culture, the food, all of it.”
HOW HAS HAKUBA CHANGED SINCE THEN?
BRYCE More people are here, of course, but I love the fact that more people are getting the opportunity to experience something so special.
TELL US ABOUT THE evo BRAND AND ITS STORY.
BRYCE evo started from my passion for the outdoors and a need to fund that passion. My uncle introduced me to skiing at a young age, and by my teens, I was buying and selling gear. In the late 90s, eBay helped me turn that side-hustle into something bigger, and I launched evogear.com in 2001 out of my garage. Since then, evo has evolved, but certain elements have remained constant: our dedication to community, culture, and sharing a love for the outdoors around the world.
“Hakuba is an extraordinary place. I love the terrain, the deep friendships built over the years, and the Japanese mountain culture that is thriving in new ways as time moves forward.”
BRYCE IN HAKUBA IN 2006
WHERE IT ALL BEGAN: THE HUMBLE GARAGE THAT LAUNCHED A STARTUP DREAM
HOW DID THIS INFLUENCE YOUR DECISION TO INVEST IN JAPAN WITH RHYTHM JAPAN AND evo HOTEL HAKUBA?
BRYCE It was all very organic. Rhythm and evo joined forces a couple of years back, and when the evo Hotel opportunity presented itself, it was an easy call to make. Connecting the dots between our travel business, evoTrip, and Rhythm, while creating relationships with new adventurers from around the world, is a bullseye.
WHERE DO YOU SEE HAKUBA IN 5–10 YEARS?
BRYCE It’s clear to me that Hakuba will be on the short-list of global, mountain town icons. This is exciting, but some of the change will also create growing pains. It’s critical that we all respect the Japanese culture and look to have a positive impact on the community. We always look to build lasting relationships over the long-term, and this is especially important as we establish the evo brand in Hakuba during this time of change.
WHAT ROLE DO YOU ENVISION evo AND RHYTHM
JAPAN PLAYING IN HAKUBA’S FUTURE?
BRYCE We want to create a place where all feel welcome, where all are respected, and the experience we deliver makes clear our intent to have a positive impact on this community.
CREATING COMMUNITY FOR ADVENTURE SEEKERS
As Bryce and the evo team embark on this new chapter in Hakuba, they remain focused on creating a positive impact in the community through amazing outdoor experiences. With evo Hotel Hakuba soon opening its doors and Rhythm Japan thriving, Bryce’s vision for Hakuba is clear: to foster a place where adventurers from around the world can experience the beauty of the Japanese Alps, all while preserving the rich culture and heritage of this unique region.
Hakuba Hot Seat with Bryce
THE evo FLAGSHIP STORE IN SEATTLE, OPENED IN 2012
ORIGINAL FLAGSHIP STORE, 2005
Après. All. Day.
If you can’t wait for the beat to drop, get a taste of the party with Snow Machine’s Spotify Playlist!
Après-Ski is the European time honored tradition of what happens after skiing. Après is not a tangible thing, it’s not a destination or an act. It’s a way of life. Snow Machine embodies this way of life with four days of world class music set on mountain stages throughout the Hakuba Valley.
THE PARTY OF THE YEAR
Dance atop mountains to the beats of your favorite DJs followed by skiing on some of the best slopes in all of Asia. In the evening, enjoy the electrifying atmosphere at the village main arena where 6,000 people will gather to celebrate the music of legendary artists like Chase & Status, A-Trak, Claptone, Melanie C, and many more. Snow Machine is not merely a ski holiday or a music festival but an all-encompassing, mind-blowing fusion of both.
Snow Machine will be held in Hakuba from March 4th to 9th 2025 and in Niseko from March 10th to 15th 2025 Four day tickets are available from ¥50,000 and include access to all on snow après performances in addition to the village main arena and can be booked on snow-machine.com. Lift tickets and accommodation are not included in the price of admission.
5
Hakuba Goryu is a one-ofa-kind snow destination, catering to skiers and snowboarders of all abilities and persuasions. Here are five reasons Goryu needs to be on your must-visit list for your Hakuba adventure.
REASONS TO SKI AT HAKUBA GORYU
TO PLAN YOUR HOLIDAY, SCAN HERE
The early bird catches the beautiful sunrise over Hakuba Goryu. On weekends and special holidays including New Years, skiers can access the slopes from 7am (check the website for more details). There’s nothing more special than making the first tracks of the day while the sun rises to greet you over the Japanese Alps.
If you’re more of a night owl, Hakuba Goryu is the only resort to offer dusky descents every day of the season. Daily from 6 to 9:30pm the freshly groomed slopes reopen, letting twilight thrill seekers glide beneath the stars.
Moonlit Powder Sunrise Skiing
3
Ski into Convenience at Escal Plaza
Ski into Escal Plaza, at the base of Hakuba Goryu, offering a wide range of services and amenities to make your day on the mountain smooth and enjoyable. Rent your ski gear here, and hit the slopes. Grab a bite between runs at one of the many restaurants including Sol, serving many plant-based options, or recharge at Lift Up Coffee, a cafe serving Melbourne-style espresso. Relax in Ryujin no Yu, a hot spring onsen, and after shop for souvenirs for family and friends back home.
For families, there’s an indoor playground and a day care center, giving you the peace of mind to enjoy the slopes knowing your little ones are entertained. Open 24/7 from December 21 until March 31, Escal Plaza is also the best spot for a post-ski dinner without a reservation––which can be a rarity in town.
4
Terrain Parks for All Levels
Hakuba Goryu boasts four unique terrain parks catering to all skill levels. Newbies should start at recently opened Step Up Land. With a dedicated concierge to guide and support, first-timers can expect to safely learn the basics of skiing and snowboarding in a controlled environment, gaining confidence before tackling the main slopes.
Those looking for more of a thrill should check out Goryu Waves, a rhythmic skiing experience with continuous banked turns. Goryu Park, a freestyle park focused on jibs, and Goryu Bumps, a consistently groomed mogul course, are not to be missed.
5
Sustainability at the Core
Hakuba Goryu is proud to be leading the way in eco-friendly resort management in Japan. In 2023, the resort moved to 100% renewal energy for all operations including lifts, gondolas, shops, restaurants, and snow machines. Night skiing has been powered by renewable energy since 2020, and from this season energy-efficient LED lighting will debut on all night slopes.
Hakuba Goryu’s commitment to sustainability is further demonstrated by joining the Sustainable Resort Alliance (SRA), led by Protect Our Winters Japan (POW JAPAN), helping to reduce the carbon footprint of skiing.
A TRUE FRIENDSHIP OVER THE YEARS
Much like Hakuba, the charming alpine village of Lech Zürs in Austria, renowned for its fantastic slopes and royal luxury, seamlessly blends tradition with modernity. This year, Lech Zürs of the Austrian Alps, and Hakuba Happo-One of the Japanese Alps, celebrate 35 years of partnership as sister slopes.
TO CELEBRATE 150 YEARS OF AUSTRIANJAPANESE FRIENDSHIP, LECH ZÜRS AND JAPANESE REPRESENTATIVES MET AT THE JAPANESE EMBASSY IN VIENNA
DELEGATION OF HAKUBA HAPPO-ONE & BEAVER CREEK (US) VISITING LECH ZÜRS AM ARLBERG IN 2022
THE AVERAGE ANNUAL SNOWFALL IN THE ARLBERG REGION IS OVER NINE METERS
United by their passion for winter sports and love for the mountains, the collaboration between Lech Zürs and Hakuba Happo-One began in 1990.
Despite the geographic distance across continents, the partnership was natural. Both Lech Zürs and Hakuba HappoOne share a set of values and traditions deeply rooted in their mountain cultures. While each thrives on tourism, both regions are dedicated to preserving the natural beauty as evident in their dedication to environmental conservation and sustainable tourism projects.
To mark the 35th anniversary of partnership between the two resorts, a series of cultural treasures were exchanged and symbolic gestures made. Earlier this year, a group of musicians performed on the traditional Austrian Alphorn in Tokyo, while in Hakuba, locals celebrated their friendship with Lech by enjoying Vorarlberg Käsknöpfle—Austria’s version of mac and cheese—paired with traditional Lech festival wine.
The friendship between Lech Zürs and Hakuba Happo-One reaffirms that love of the mountains knows no boundaries. The ties between Austria and Japan stand strong as both regions exchange ideas, learn from, and ultimately benefit from each other.
While Hakuba Happo-One shines through its Olympic history, Lech Zürs stands for exclusive European winter sports experiences and world-class hospitality. Whether visiting the Austrian or the Japanese Alps, visitors will experience nature in an unparalleled way––through thrilling sporting challenges and peaceful moments amidst snowy landscapes.
“SKI ARLBERG” IS AUSTRIA’S
LARGEST SKI AREA
300KM OF SKI RUNS
200KM OF HIGH ALPINE POWDER RUNS
FAMOUS SKI CIRCUIT “THE WHITE RING” HIGH-CLASS RUSTIC MOUNTAIN HUTS AND RESTAURANTS
LECHZUERS.COM
LOVE WE WHY HAKUBA 47 SKI RESORT
Nadine Robb, owner and director of Hakuba Ski Concierge, shares her personal favorite highlights and hidden gems, offering a unique perspective on what makes Hakuba 47 a must-visit resort.
Hakuba is a heavenly escape. Its pristine slopes promise both thrill and tranquility. Escape from the bustling metropolis of Tokyo and experience the beauty of the Japanese Alps.
Careful, though. You may fall in love with the place and never leave, just like we did. The Hakuba Valley has over ten resorts, 200 runs, and enough snow for the most discerning powder lover. We can’t get enough. Hakuba Ski Concierge has called Hakuba 47 our home resort for the past eight years. We have taught thousands of lessons on its slopes. With all the options, you may wonder why we love Hakuba 47 Winter Sports Park so much. Read on to find out why we choose to teach here and why it should be at the top of the list for your next ski vacation.
THE LONG SEASON
Hakuba 47 consistently has one of the longest ski seasons in the valley. The resort works diligently every year to be the first and last to have runs open from top to bottom. As a ski school, we love that we can depend on the resort to provide the best snow quality and conditions—even during the early and late seasons.
BEGINNER RUNS AT MID-MOUNTAIN
Unlike most other resorts in the valley, Hakuba 47’s beginner terrain is midmountain. All of our beginner lessons start from the top gondola station, which provides our students with an authentic mountain experience and better snow conditions.
BEST TERRAIN PARK IN THE VALLEY
Ben, one of our senior snowboard instructors, says, “The 47 freestyle park is built early in the season and usually maintained until the end. It has a wide range of jumps, boxes, and rails from beginner to advanced.” The park is home to Olympic hopefuls and weekend warriors alike.
KIDS LOVE THE CAT TRACK
Time on snow is the key to teaching little ones to ski. The more time they spend sliding, the better they get. The 1,500 meter long cat track is one of the best teaching runs in the valley.
We have taught hundreds of kids, from two years old and up, to ski on this run. Watching them progress from tentative gliding to stopping and turning in a single run is magic.
ONE PASS, 3 RESORTS
Hakuba 47 is connected to Hakuba Goryu and Iimori. One lift pass allows access to all three resorts. This means you can explore a wide range of terrain and easily switch between resorts depending on snow conditions.
TERRAIN OPTIONS
Variety is the spice of life, and skiing is no different. Hakuba 47 offers terrain for all levels—from gentle beginner runs to steep and challenging advanced runs. As a ski school, it’s essential to be able to teach guests of all ability levels.
Great Beginner Terrain: The midmountain is an excellent training ground for beginner skiers and snowboarders.
Long Intermediate Trails: The resort has long groomed trails that take you from the top to the bottom. These trails are excellent for intermediate skiers.
Tree Runs and Off-Piste: If you want to take your skiing up a notch, Hakuba 47 has the best lift-accessible tree skiing in the valley.
Moguls: If you’re like me and a bit of a glutton for self-punishment, the top lift gives you access to some of the longest zipper-line moguls in the valley.
This is where our instructors go to train spring moguls.
Terrain Park: If you’re ready to get inverted, Hakuba 47 has the best freestyle park. It has a half-pipe, three jump lines from small to large, and various boxes.
EXCELLENT DINING
After a day on the slopes, enjoy a pint at The Beer Bar or a slice at the gourmet pizza restaurant at the resort’s base. The mid-mountain cafeteria serves excellent Japanese and Western options, while Hakuba Goryu and Iimori have several on-mountain dining options to choose from.
ABOUT
Hakuba Ski Concierge offers high-end personalized private lessons to individuals and groups. They go beyond to ensure guests have the best experience possible on the mountain.
