Atsushi Nakatera (Cover), Henry Brant, Ryuya Yoshida, Inagaki Yasuto, Jasmine Young, Laura Blagys, Kazushige Fujita, Tasuku Yamaya
CREATIVE CONSULTANT
Henry Brant | Late2wenty
PROJECT COORDINATOR
Kanata Kondo
CONSULTING EDITORS
Laura Blagys, Ami Connolly
PUBLISHER
Explore. Enjoy. Live up.
Dear Readers,
Welcome to the 4th edition of Live Up Hakuba, where we shine a light on the people and stories shaping the Hakuba Valley. In this issue, you’ll meet the trail builders behind the growing mountain biking scene and the chefs bringing fresh energy to local dining.
We also revisit the historic Salt Road, once a vital trade route linking the Sea of Japan to the mountains, and explore how its legacy continues to inspire a spirit of connection and resilience. Whether you’re here to ride, explore, or simply slow down, we hope these pages bring you closer to the heart of Hakuba. Enjoy your stay and Live Up!
Live Up Hakuba 第4号へ ようこそ。今号では、白馬 の魅力を紡ぐ人々と、この 地に息づく物語にスポッ トを当てます。成長を続け る白馬のマウンテンバイ クシーンを支えるトレイル ビルダーや、地元の食文 化に情熱を注ぎ貢献する 人たちを紹介します。
Hakuba Hospitality Group 5090-1, Hokujo, Hakuba, Kitaazumi District, Nagano 399-9301, Japan
John Blagys john@hhgjapan.com +81 50 4560 1086
Live Up Hakuba is published by Hakuba Hospitality Group and is released twice a year. Unauthorized reproduction or storage of any portion of this publication, without the prior written permission of the publisher, is strictly prohibited. While utmost effort and care have been invested to maintain the accuracy of the information in this publication, neither the publisher nor its employees can be held responsible for errors or omissions, or for any consequences arising from reliance on this publication.
桜の季節 サウナで極まる「ととのう」体験 “LIVE UP” encourages you to seize life as an adventure and as an expression of individual style. It embodies the thrill of a sunrise hike and the indulgence of alfresco dining under the stars. It is a plea to fully embrace the beauty and sophistication of the Hakuba Valley. Experience life at high altitudes with unmistakable style. Live Up.
Hakuba’s Local MTB Hero Building Trails and Community Market Insights
グリーンシーズン、リゾートガイド
Goryu: The Alpine Revival
白馬五竜の挑戦
A Summer Resort Guide Alpine Botanical Garden
白馬五竜高山植物園
KABA: Isamu Hori
KABA 堀勇
つばさ挑戦の軌跡 トレイルそしてコミュニティを創る
The Historic Salt Road
Experience Japan’s rich history and breathtaking landscapes with a trek along the historic Salt Road—a unique journey through both nature and time. For over a millennium, this route has connected the Japan Sea at Itoigawa to the inland regions of Nagano, winding through the mountains of the Hakuba Valley.
Traders had been reliant on the Salt Road since as early as the late Jomon Era (2,000 BC to 300 BC), using the route to transport jade and obsidian from Itoigawa into the Hakuba Valley. Both were believed to have special powers: jade was used for jewelry, obsidian for weapons.
A SPIRITUAL PILGRIMAGE
The Salt Road had also been a welltrodden pilgrimage route for millennia. Merchants and travelers alike trekked to the Suwa Taisha Shrine to seek divine protection, a great harvest, and prosperous trade.
During the Sengoku Period (1467-1615), much of Japan was at war, including the people who controlled what is now the Hakuba Valley. Two competing warlords in the region, Takeda Shingen and Uesugi Kenshin, both used the Salt Road as a key strategic corridor for troops and supplies.
UESUGI’S RIGHTEOUS
SALT
The phrase “send salt to the enemy” (敵に塩を送る ) refers to an act of goodwill between enemies and is said to have originated from Uesugi. He reportedly allowed salt to pass through his territory via the Salt Road, despite being at war with his rival, Takeda. Uesugi believed that ordinary people should not suffer because of the conflict between warlords. This gesture became known as “Uesugi’s righteous salt” (上杉の義塩 ) and is remembered as a rare act of mercy during a time of war.
TRANSPORTING SALT
With peace restored in Japan in 1603, the road came to be used primarily for what would later give it its name: the transport of salt.
Frequent flooding made roads along the river unreliable, so traders used the mountain path through the Hakuba Valley for a drier passage. To navigate the steep mountain trails of the Salt Road, the salt trade relied on bokka—local foot porters who carried loads of up to 80 kilograms using wooden racks with shoulder straps. Each bokka was responsible for one leg of the journey, and passed the salt like a baton to the next porter along the route.
Ushikata—handlers of pack oxen—played a crucial role in transporting goods along the Salt Road as well. Oxen could carry twice the load of a single bokka, making them invaluable for hauling salt and other heavy goods through the rugged terrain. Once the salt passed through Otari, Hakuba, and into present-day Omachi, the road flattened. Then horse carriages could be used to carry the salt the final stretch to Matsumoto.
In the Otari section of the Hakuba Valley, there are eight hikes on beautifully preserved Salt Road trails.
CHIKUNI COURSE
The Chikuni Course, spans seven kilometers from Matsuzawaguchi at Tsugaike Kogen to Otari Village Folk Museum, and takes three to four hours to complete. It is the most wellmaintained and popular route along the Salt Road. The trail includes historical sites such as the Chikuni Barrier Station ruins, Ushikata-yado, and the Hundred-Statue Kannon, offering a glimpse into the area’s rich history. Visitors should keep an eye out for these sites along the route:
CHIKUNI BARRIER STATION RUINS
Explore the remains of a historical checkpoint along the Salt Road. This checkpoint was active during the Edo period for controlling the movement of people and goods (especially salt) between regions.
USHIKATA-YADO
This refers to a historical inn or resting place where ushikata, or oxen drivers, would stay during their long freight journeys on the Salt Road.
HUNDRED-STATUE KANNON
A site featuring a collection of statues of Kannon, the Buddhist Goddess of Mercy. These statues are said to provide spiritual guidance for travelers along the Salt Road.
The Chikuni Crossing Trail is accessible year-round, but the best times to visit are in spring and autumn. In spring, cherry blossoms and fresh greenery make the journey especially beautiful, while autumn offers a spectacular display of red and gold foliage against the backdrop of the Northern Alps.
Walking the Salt Road is more than just a hike; it’s a journey through Japan’s rich history and breathtaking landscapes.
THE SALT ROAD FESTIVAL
In May 2025, the 46th Annual Salt Road Festival was held in Otari, with similar festivals happening in both Hakuba and Omachi. Thousands of participants dressed in traditional bokka attire and walked a 9-kilometer stretch of the historic route, recreating the journey of traders who once traversed this mountain pass. This vibrant event offered a unique chance to step back in time and experience the cultural heritage of the Salt Road firsthand.
Whether you are an experienced trekker or a casual walker, this historical and religious route offers a unique way to experience the Hakuba Valley beyond its famous ski slopes.
Pack your trekking poles, shoulder your pack, and step into the wild green heart of the Hakuba Valley. With well marked trails and seamless access from the valley, it is the perfect launchpad for unforgettable summer adventures.
トレッキングポールを手に、バックパッ クを背負って、Hakuba Valley の緑豊かな 大自然へ一歩踏み出しましょう。整備され た登山道と村からのスムーズなアクセス が魅力のHakuba Valleyは、忘れられない 夏の冒険の出発点にぴったりです。
Mt. Hakuba 2,932m
HAKUBA’S TOP ALPINE HIKE
白馬岳（ 2,932 m ）-白馬随一のアルペンハイキング
WHY HIKE IT?
Hiking Mt. Hakuba, also known as Mt. Shirouma, is one of Japan’s most iconic alpine adventures. The trail winds through the Hakuba Daisekkei (Big Snow Valley), a dramatic 3.5 km-long snowfield that lingers in the mountains well into summer. It is a challenging ascent, but the summit rewards every step with panoramic mountain views of the Northern Alps. The Hakuba Daisekkei route is highly dependent on snow conditions. If the snow melts too quickly, the route may be closed for safety reasons. Be sure to check the latest trail conditions and updates on hakubakan.com before your trip.
STAY HERE: HAKUBA SANSO
Perched just below the summit, Hakuba Sanso is Japan’s largest and oldest mountain hut. The iconic lodge serves meals, provides warm hospitality, and has private rooms available with advance booking. Just next door is the restaurant, Sky Plaza Hakuba, where diners can enjoy a fresh meal and sweeping views.
The route winds through giant rocks, blooming wildflower fields, and tranquil alpine wetlands, before arriving at the stunning Hakuba Oike Pond. On calm days, the surrounding mountains are mirrored in the pond’s glassy surface. Most begin this hike from Tsugaike Nature Park, accessed by gondola and ropeway, making the trail approachable while still offering impressive scenery.
STAY HERE: HAKUBA OIKE SANSO
This lodge is located on the shore of the volcanic pond at an elevation of 2,300 meters. Sunrise and sunset paint the water in soft golds and fiery pinks, nature’s reward for those who stay the night.
Mt. Goryu, proudly listed as one of Japan’s 100 Famous Mountains, promises a rewarding alpine experience for hikers seeking sky-high views of the Northern Alps. The trail weaves across dramatic ridgelines, rocky ascents, and expansive vistas. You can take on the climb in a single ambitious day or
enjoy it as an overnight trek. Either way, it is sure to leave a lasting impression. The hike typically begins with a gondola ride from Hakuba Goryu Resort to Alps-Daira Station, easing the initial elevation gain. From there, the trail steadily ascends passing notable landmarks like Jizo-no-kashira and Mt. Kotoomi, before reaching the welcoming Goryu Sanso mountain hut.
STAY HERE: GORYU SANSO
This mountain hut is located in the saddle between Mt. Goryu and Mt. Shiradake. Enjoy the spectacular views, a warm place to sleep, and a hearty meal after a long day of trekking.
Picture yourself in a steaming natural onsen 2,100 meters above sea level and surrounded by Hakuba’s snowcapped peaks. This unforgettable hike leads to Hakuba Yari Onsen, one of Japan’s highest open-air hot springs, and offers a rare blend of adventure and soul-soothing relaxation. For hot spring lovers and mountain wanderers alike, it is a journey worth every step.
STAY HERE: HAKUBA YARI ONSEN HUT
Hakuba Yari Onsen Hut presents a rare opportunity to bathe, sleep, and eat on top of the Northern Alps. Staying the night or just passing through, you will not want to miss the hot spring. Guests at the hut can enjoy it for free, while day hikers pay 1,500 yen—a small price for a soak in the clouds.
Takase Gorge in Omachi is a unique hike through forests, tunnels, and tranquil riverside paths. The only steep section of the hike is the paved road leading up to the Takase Dam, Japan’s second-highest dam. Beyond that, the trail is mainly flat, making for an easy and enjoyable trek. As you reach the gorge, geothermal activity brings nature to life with hot spring streams and steam vents shooting from the rocks. For a quirky and fun twist, hikers can even boil eggs in the river—a playful tradition for those who carefully pack their eggs for the journey. This lesserknown route is perfect for a relaxed, memorable day in nature.
STAY HERE: YUMATA SANSO
Yumata Sanso is a 70-year-old Japanese hiker’s hut located deep in the Takase Valley. It combines traditional style with modern comforts and includes a café and bar. Guests can pre-order breakfast and dinner packages for a convenient stay.
Safety First
PLAN AHEAD: Arrive at the mountain hut by 3pm or descend one hour before sunset to avoid hiking in the dark.
BE PREPARED: Prepare all necessary gear and check your equipment before setting out.
KNOW WHEN TO TURN BACK: If you are feeling unwell or the weather worsens, cancel or postpone your hike—the mountain will still be there another day.
STAY BEAR-AWARE: Attach a bear bell to your pack and make regular noise while hiking. Bears will usually avoid humans if they hear you coming.
BRING ENOUGH FOOD AND WATER: Mountain trails can be long and physically demanding. Carry high energy snacks and plenty of water to stay fueled and hydrated throughout your hike.
CHECK ROUTE CONDITIONS: Some trails may require helmets, crampons, or other safety gear depending on the terrain and season. Always confirm what is needed before you go.
Hakuba Valley is a landscape of striking contrasts and natural harmony—a place where every turn reveals a view worth pausing for. To celebrate this beauty, HAKUBAVALLEY TOURISM has partnered with local experts and residents to curate three themed collections that capture the spirit of the region. These are Feng Shui, exploring harmony in nature, the Salt Road, echoing a historic trade route, and Mountains and Water, celebrating dramatic peaks and flowing streams. Together, these themes reflect Hakuba Valley’s timeless appeal and its deep connection to nature, culture, and community. Below we share eight of our favorite views from the curated list.
The views of Feng Shui in Hakuba Valley showcase eight remarkable locations that capture the timeless beauty and aesthetic of traditional Chinese landscape paintings. Below are two of our favorites:
Each spring, Lake Nakatsuna morphs into a photographer’s dream as wild cherry blossoms erupt in pink bursts along its shore, their pink reflections mirrored delicately in the still waters.
In winter, the lake draws anglers for ice fishing, especially for Wakasagi (Japanese smelt), making it a year-round destination for natural beauty and quiet charm.
Mt. Amakazari, one of Japan’s 100 Famous Mountains, offers a 360-degree panoramic view of the Northern Alps, Sea of Japan, and even glimpses of distant Sado Island. In October, the forest turns into a kaleidoscope of color, drawing hikers from all over the world to witness the mountain’s wondrous seasonal display.
The historic 130-kilometer Salt Road, once a vital trade route from Itoigawa in Niigata Prefecture to Matsumoto in Nagano Prefecture, is now a growing tourist attraction that highlights the enduring traditions and wisdom of the past. Explore three scenic spots where the spirit of the salt trade live on vividly today.
In spring and summer, the pastel hues of hydrangeas pop along the paths of Hakuba’s Shinden area, a charming village full of traditional thatched-roof homes and quiet lanes. With views of Hakuba Iwatake Mountain Resort and gentle evening light from local streetlamps, this area offers a peaceful stroll through time and nature.
The Himekawa River flows through the heart of the Hakuba Valley, passing through Otari, where the scenic JR Ōito Line carries traditional trains through the mountains. Preserved sections of the historic Salt Road above the river showcase a unique combination of history and natural beauty, ideal for a romantic walk or ride through the area.
5 ONCE UPON A TIME
CHOJIYA (OMACHI)
The former Hirabayashi family home, once a key stop along the Salt Road, is a fascinating glimpse into the Edo period (1603-1868). As a hub for merchants, its historic architecture and exhibits bring to life the significance of this vital trade route. Step inside to experience the legacy of this bygone era, where the history of the Salt Road endures.
The Hakuba Valley, with its majestic mountains and tranquil rivers, has experienced endlessly changing landscapes shaped by the ongoing seismic activity along the Fossa Magna fault line. To celebrate the magnificent scenery, here are three of our favorite views, where mountains and water collide in an unparalleled display of nature’s bounty and power.
The Takase Gorge, formed along the tranquil Kuzu Onsen by the Takase, Nanakura, and Ōmachi dams along with the tranquil Kuzu Onsen, is a stunning testament to the collaboration of nature and human ingenuity. The blend of natural beauty and engineered landscapes forms a striking harmony between the wild and the designed. The area is also a top spot in the region for enjoying autumn foliage, especially from mid-October to early November.
7 MIRROR IN THE SKY HAPPO POND (HAKUBA)
Reached by gondola, lifts, and a 90-minute hike, Happo Pond rewards visitors with awe-inspiring panoramic views and mirrorlike waters on calm days. While adults revel in the beautiful scenery, children delight in searching for the pond’s resident salamanders.
Tsugaike Nature Park, located at 1,900 meters within Chubu San-Gaku National Park, features interconnected marshlands and trails through alpine scenery. From the first spring blooms to the vibrant fall foliage, the park builds with breathtaking beauty throughout the seasons.
Hakuba may be landlocked, but water flows through its story. The valley’s character is shaped by soothing hot springs, alpine rivers, and mountain lakes. In this article, we share a few of the best aquatic activities to experience this summer.
Himekawa River rafting is perfect for the whole family. The river’s alpine currents are gentle, which provide a perfect backdrop for a fun and scenic group activity for all ages. Book a tour with Lion Adventure for the best experience.
The Himekawa and Matsukawa Rivers run through the villages near Happo One Resort before merging and flowing to the Japan Sea. They are a cool escape on hot days. You can swim, stroll with your dog, or BBQ along their banks. But swimmers, be warned; the snowmelt waters stay icy well into summer.
Adrenaline junkies love sliding and jumping through narrow gorges into the deep pools. Book a tour with Evergreen Outdoor Center and dive into Hakuba’s secret rivers, canyons, and waterfalls.
Just 20 minutes from central Hakuba, Lake Aoki is a spring-fed, heart-shaped lake known for its clear waters that stay pleasantly cool—even in midsummer. Start your day with a peaceful paddle, explore quiet inlets by kayak, or take a swim near the shoreline. Afterward, stop by the new ao LAKESIDE CAFE for a well-earned break.
Enjoy the rush of carving through the clear water of Lake Kizaki with the Northern Alps towering in the background, in a high-adrenaline wakeboard experience with Hakuba Alps Surf.
Arguably Hakuba’s most iconic water spot at 2,060 meters, Happo Pond is a perfect mirror of the towering peaks of the Northern Alps. It is a must-visit for hikers, with an easy-access trail leading from Happo-One.
The pond is particularly beautiful at sunrise and sunset, when the sky splashes gold and the mountains glow in the pond’s reflection.
Restore your body, mind, and spirit in one of Hakuba’s many public baths.
• Mimizuku no Yu is among the most popular hot springs in Happo Village.
• Combine a steamy sauna session with an icy cold water plunge at From P.
• The highest hot spring in the region, Hakuba Yari Onsen, is located deep in the mountains. This natural outdoor hot spring offers incredible views and a well earned soak after a long hike.
Every year in autumn, Hakuba celebrates Reitaisai, a festival honoring its natural hot springs. Locals and visitors come together to thank the mountain spirits believed to guard the waters that nourish their rice, power their hot springs, and cover the ski slopes with powder snow.
Kurobe Dam is Japan’s tallest dam, standing at 186 meters high. It is a sight to behold especially during the summer water release, when torrents of water cascade down the dam, creating an impressive misty spectacle.
VISITORS CAN:
• Walk across the dam for jaw-dropping views
• Take a sightseeing boat ride on the Kurobe Lake
• Hike scenic trails in the surrounding valley
黒部ダム
高さ186メートル、日本一の高さ誇る黒部ダム。
夏の放水時には、轟音とともに流れ落ちる水が 霧を生み出し、まさに圧巻の絶景が広がります。
• ダムを歩いて渡り、絶景を満喫
• 黒部湖で遊覧船体験
• 周辺のハイキングコースで自然を満喫
Itoigawa
糸魚川
Where Mountains Meet the Sea
A historic fishing city on the Sea of Japan, Itoigawa is known for:
• Fresh seafood – Enjoy sushi and sashimi straight from the ocean.
• Beautiful beaches – Pass the day sunbathing, swimming, and beachcombing.
• Coastal cycling – Ride along the shoreline with a salty sea breeze in your face.
• Surfing swells – Drop into a wave or two in the Sea of Japan.
You will not go hungry in Hakuba this summer. Whether it is Japan’s best soba, premium omakase sushi, or dishes by internationally acclaimed chefs, the valley is bursting with flavor.
gio’s at THE HAPPO Hotel showcases expertly crafted Italian cuisine made with the finest locally sourced ingredients. Highlights include freshly made pasta, Venison Tagliata, and Roasted Swordfish, all paired with a thoughtfully curated selection of international wines.
MEET THE CHEF: GIOVANNI DE TRANA
Giovanni De Trana is the creative mind behind gio’s. Giovanni has been a chef since his youth and has worked in some of the world’s finest hotels, including the Bulgari Hotel in Milan and the Shangri-La Hotel in Tokyo. At the core of Giovanni’s culinary ethos lies an unwavering commitment to quality. From sourcing the freshest local ingredients to meticulously crafting artistic plates, Giovanni’s dedication to excellence shines through in every aspect of his work. Giovanni moved to the area in 2024, bringing world-class culinary expertise to Hakuba.
Tori Co. is a contemporary izakaya that has become a favorite among both tourists and locals for its relaxed ambiance and tasty yakitori. The extensive menu features a variety of skewers, along with an array of fried dishes, fresh salads, noodles, and more.
The drink selection is equally enticing, with draft beer, international wines, and an impressive range of sake, including IWA Sake and the local Kurobishi Sake.
Tori Co.(虜)は、落ち着いた雰囲気と絶品の焼き 鳥で、観光客にも地元客にも愛される人気のモ ダン居酒屋です。豊富な串焼きのほか、揚げ物、 サラダ、麺類などの一品料理も魅力です。ドリンク メニューには、生ビールをはじめ、世界各国のワ イン、日本酒として名高い「IWA SAKE」、白馬近郊 で親しまれている地酒「黒菱」など、豊富なライン ナップをご用意しています。
OPENING HOURS
5:30pm – 9pm
DAYS OF OPERATION
Tuesday – Saturday
火曜日～土曜日
FIND US 4836 Hokujo
白馬村北城 4836
+81 50 4560 4819
BOOK NOW!
IWA, a new Craft of Sake
Crafted in the foothills of Japan’s Tateyama Mountains, expertly blended by Richard Geoffroy, and matured to perfection, IWA offers a sake experience like no other.
JAPANESE
Sushi Sakai
Hakuba’s Only Omakase Sushi
Introducing Hakuba’s first fine dining Edomae sushi restaurant, led by Ginza sushi chef, Masuo Sakai. This elegant space features just 10 counter seats, inviting guests to fully immerse themselves in an intimate, culinary experience. Sushi Sakai just completed its debut ski season and is now open year-round.
Guests can choose from two omakase selections, each featuring fresh seasonal ingredients sourced daily from Tokyo’s Toyosu Fish Market.
Located only 30 meters from the Happo-One Gondola, Blizzard arguably serves Hakuba’s best pizza. Giovanni de Trana, head chef of gio’s, serves as Executive Chef ensuring the restaurant’s wood-fired oven produces the region’s most authentic Italian pizza.
The venue frequently plays host to live music and special events making it a true gathering place.
The Clubhouse is Hakuba’s go-to allday venue for food, drinks, and entertainment. From morning coffees in the plaza to fireside cocktails with friends, The Clubhouse blends indoor comfort with a relaxed, open-air vibe.
The all-day menu, crafted by the chefs at gio’s next door, features elevated pub fare with a subtle Italian twist— think hearty breakfasts, fresh pastas, and shareable snacks that pair perfectly with a curated wine list and local brews.
The evo Hotel Bar at the newly opened evo Hotel Hakuba is funky, stylish, and sleek, designed with community at its core. Thoughtfully curated spaces ensure guests will create unforgettable memories together over drinks, coffee, music, and art. Open from 7am, The evo Hotel Bar serves barista-made coffees and tasty bites throughout the morning. In the evening, the bar comes alive with daily music, cocktails and gyoza.
evo Hotel Hakuba内にあるThe evo Hotel Barは、 個性的でスタイリッシュな空間です。地元地域 とのつながりを大切にしており、ゲストがドリン クや音楽、アートを楽しみながら、忘れられな い思い出を作れる場所を提供します。朝は7時 からオープンし、バリスタが淹れるコーヒーや 美味しい軽食をお楽しみいただけます。夜にな ると、スタイリッシュな音楽と美味しいお酒や 餃子で、一気に賑わいを見せます。
白馬村北城 5736
+81 50 4560 4816 LEARN MORE!
白馬のめぐみ
The Soul of Soba
A Conversation with a Hakuba Soba Master
Thanks to an abundance of pristine mountain water, a cool climate, and well-drained soil, Nagano Prefecture produces some of the finest soba in Japan.
そばで有名な長野県。冷涼な気候、
清らかな山の水、そして栄養豊かな土壌に恵ま れた白馬も、その例外ではありません。
We sat down with Miki Nonoyama, a long-time Hakuba resident and soba enthusiast, to learn more about this beloved buckwheat noodle, its history, and what makes Nagano soba so special.
MORE THAN JUST NOODLES
“I’ve lived in Hakuba for about 40 years now,” Nonoyama-san says with a smile. By day, she runs a local guesthouse, but her true passion lies in soba making. What began as a casual interest turned into a lifelong pursuit.
“I went to a soba-making competition once and thought, ‘Wow, there’s this whole world here.’ I met good teachers and friends. Now, it’s a big part of my life.”
While she humbly insists she is still learning, Nonoyamasan is certified at level five by the All Japan Soba Administration, a significant milestone in the world of soba. Passing the exam means more than just mastering technique; it involves written tests, community contribution essays, and even a public speech. “You need to make soba from 100% buckwheat flour, no binder, and you have 40 minutes. It’s intense!”
According to Nonoyama-san, the secret to great soba lies in the freshness. “Freshly milled, freshly made, and freshly boiled—that’s the perfect trio,” she says. Oxidation can turn the flour dark and bitter, especially if it has been shipped from far away. That’s why sourcing local flour is essential.
Nagano’s climate, clean water, and wide temperature range between day and night also play a part. “It creates soba that’s sweet and aromatic,” she explains. In Hakuba, many farmers grow and sell soba locally. Some even preserve soba in the snow to enhance its flavor.
MAKING IT PERSONAL
One thing that sets Nonoyama-san apart is how she tailors each batch of soba to the occasion. “If someone
wants to make soba for the first time, I’d use finely milled flour. But if it’s an advanced group, we might go coarser.” She even made sakura-colored soba in spring, infused with cherry blossoms.
She is modest about being called a soba master, though. “Honestly, I don’t know what that even means,” she laughs. “I just want people to enjoy eating it and think, ‘I want to eat this again.’ That’s enough for me.”
“It’s not just about taste, it’s about creating an experience.”
SOBA FOR EVERYONE
Nonoyama-san is one of the few people in the region who offers soba workshops, where guests can try their hand at making noodles from scratch. “People find me through Instagram or word of mouth. They come all the way to Hakuba just to learn.”
For first-timers, she recommends starting with cold zaru soba. “Try it plain first, then dip it in the sauce, and finally add condiments. Don’t forget to drink the soba broth at the end—it’s part of the experience.”
WHERE TO TRY IT
If you are not up for making soba yourself, do not worry. Hakuba has a wide range of soba restaurants, each with its own flavor and philosophy. “Go on a soba tour,” Nonoyama-san suggests. “Taste as many as you can.”
So the next time you are in the Hakuba Valley, whether it is for the snow or the summer trails, make room for a serving of hand-crafted soba. You might just find that it’s more than a meal—it’s a story, a tradition, and a warm invitation into local life.
Come hungry to three of our favourite soba restaurants in the valley.
Hakuba Valleyでおすすめの、そば処3軒
01
Soba-syubou ZEN is housed in a 100-year-old renovated traditional house. The restaurant serves handcrafted 100% buckwheat soba, as well as smooth, refreshing 80/20 soba.
In the evening, it transforms into an izakaya, serving a variety of dishes and local sake alongside its signature soba.
Nothing says Hakuba like a serving of soba made from 100% local buckwheat. At Soba-dokoro Riki, not only is the soba made from local buckwheat, but the flour is also stone-ground in-house, giving the noodles a rich aroma, firm texture, and natural sweetness. Paired with a delicate broth made from freshly shaved bonito flakes and a panoramic mountain view, it is soba heaven.
Soba Jin serves handmade soba made with Hakuba’s pure mountain water and locally sourced, organic buckwheat flour. The soba is stone-milled one rotation at a time, ensuring a rich flavor and smooth texture. Their original dipping sauce, crafted with organic soy sauce, perfectly complements the noodles. Seasonal tempura made with local ingredients and the popular Soba Jin set make for a well-rounded meal.
Hakuba’s cherry blossoms arrive fashionably late, painting the valley in soft pinks from late April to early May. The delicate blooms set against snow-capped peaks create a uniquely alpine scene well worth the wait. Here are four of our favorite spots to catch them at their peak.
At the heart of Hakuba’s renowned mountain bike scene is the Iwatake Mountain Bike Park, widely regarded as one of Japan’s premier downhill destinations.
Spicy Rentals, positioned conveniently at the mountain base, provides premium equipment, gear rental, and professional repair services. Visitors are equally welcome to bring their own equipment for expert maintenance.
GONDOLA-ACCESSED TRAILS: Ascend effortlessly via the Iwatake Gondola, maximizing valuable downhill time while preserving energy for the adventure ahead.
CURATED TERRAIN: From smooth, flowing descents to technically challenging routes, each trail has been thoughtfully designed.
ALPINE PANORAMAS: Weaving through green forests and sweeping meadows, riders are treated to spectacular vistas of the majestic Northern Alps at every turn.
THE FLOW LINE: The park’s signature trail features expertly sculpted berms, jumps, and rollers, creating the perfect canvas for riders to refine their skills.
ADVANCED TRACKS: A number of steeper and more technical slopes offer a challenge for experienced bikers.
Hakuba locals are the driving force behind mountain biking’s powerful comeback in the region. In the late 1980s and early 1990s, Hakuba was at the forefront of Japan’s mountain biking (MTB) scene, drawing both national and international attention. Iwatake stood at the center of it all, hosting two of the country’s largest and most prestigious races: Haru-Iwa (Spring Iwatake) and Aki-Iwa (Autumn Iwatake).
These events drew thousands of participants, including elite riders from around the world, and even inspired bicycle manufacturers to develop new gear specifically for the occasion. But in the early 2000s, the momentum came to a sudden halt as the Hakuba MTB courses were closed and the scene faded.
That all changed in 2015 when Iwatake made its long-awaited return, reopening its MTB courses and reintroducing Hakuba as a premier destination for mountain biking in Japan. Today, riders from around the globe once again converge on its legendary slopes, proving that the spirit of MTB in Hakuba never truly disappeared—it was just gearing up for a comeback.
THE COMMUNITY FUELING HAKUBA’S MTB GROWTH
What truly powers Hakuba’s MTB scene is its passionate and tight-knit community. Young, local athletes are pushing the sport forward, competing in national events and representing Hakuba on a larger stage. Just as vital are the dedicated adults who organize races, build and maintain trails, and cultivate the kind of grassroots support that keeps the scene thriving.
Meet a few of the local heroes shaping the present and the future of mountain biking in Hakuba.
Though still navigating the halls of high school, Tsubasa Hara has already carved out a place on the international MTB stage as a member of the Japan National Mountain Biking team. Her remarkable talent recently culminated in a Silver Medal at the Junior Class Asian MTB Championships this April, a testament to her rising trajectory in the sport.
Between training sessions and global competitions, Tsubasa-san is a full time student. Unsurprisingly she named P.E. (Physical Education) as her favorite subject. It is easy to see why. Tsubasa-san lives for movement and action. “I like mountain bikes,” she says with a gentle smile. The simple declaration carries countless hours of dedication, practice regimes, and perseverance required to excel on the world’s most challenging courses.
A FAMILY AFFAIR
That passion was not born in isolation. Her father, Tomoyoshi Hara, runs a small lodge, founded the Hakuba Mountain Bike Club, and has been deeply involved in the local riding scene for nearly a decade. Yet he never steered Tsubasa-san into competition. “It was always about having fun,” he says. “Not about winning, just being outside, riding bikes, and sharing that with the community.” That philosophy resonated deeply with Tsubasa-san.
“It was always about having fun. Not competition, not winning—just being outside, riding bikes, and sharing that with the community.”
While many young athletes cite famous riders as their inspiration, Tsubasa-san looks closer to home. Instead, she points to the local community and the reopening of the Iwatake course they ride together. “That had a big impact on me,” she explains. “That’s when I started taking it seriously.”
Her first defining memory on a bike? Claiming victory in a downhill race at Nozawa Onsen at the age of five. Since then, she’s been competing in the All-Japan Series, consistently raising her ambitions. Last year, she traveled to Australia for Crankworx, where she encountered a new caliber of riders and terrain. “There were way more jumps. The riders were better, so the courses matched their level,” she says. It fueled her motivation to work harder. Now, she is focused on improving her jumping, envisioning her next competitive ride.
Tomoyoshi-san vividly remembers how it all began. A professional rider who stayed at their lodge gifted Tsubasa-san and her siblings their first real mountain bikes. That generous gift ignited something transformative. What began as the family’s summer outings gradually evolved into structured trail rides, skill workshops, and eventually the formation of a communitywide club, embraced by locals and visitors alike.
“Most bike teams in Japan are all about racing—we’re not like that; we focus on events that anyone can join, where kids and adults ride together.”
That playful spirit remains evident inTsubasa-san’s approach, despite her competitive achievements. She laughs when describing their annual “candy race,” an event where riders loop a course and engage in spirited rock-paper-scissors battles at each lap for sweet rewards. “It’s silly, but it’s so much fun,” she says, revealing the joy that exists in her relationship with the sport.
THE HAKUBA MOUNTAIN BIKE CLUB
Now in its ninth year, the Hakuba Mountain Bike Club has flourished into a community of 40 young riders who gather regularly for rides and events. The club’s flagship Hakuba Gravel Meeting attracts hundreds of participants to Hakuba each year. Mark your calendars for a weekend of gravel cycling, camaraderie, and mountain culture. This year’s event is scheduled for September 27-28, and will offer visitors a perfect opportunity to experience Hakuba’s cycling community firsthand.
MIND GAMES
When reflecting on Tsubasa-san’s biggest lessons from biking so far, she bypasses technique or trophies. “A coach once told me the most important thing is winning against your own mind,” she says. “That really stuck with me.” With each descent, it is clear Tsubasa-san is not simply racing others, but evolving as an athlete and an individual. Grounded by her Hakuba upbringing, supportive father, and deep love for the sport, Tsubasa-san continues navigating her own course through the mountain biking world, one line, one jump, one race at a time.
Isamu Hori has been a key figure in the revival of mountain biking (MTB) in Hakuba over the past two decades.
Since relocating to Hakuba over 20 years ago, Hori-san has held multiple roles within the community including that of biking coach and tour guide, business owner, trail builder, and community event organizer. Today, as head of the bicycle program at Spicy Japan and the Representative Director of the Kita Alps Bike Association (KABA), Hori-san continues to sculpt the future of mountain biking in the region with the same passion that first brought him to the valley.
When Iwatake Mountain Resort embarked on revitalizing mountain biking in 2015, they hired Hori-san with a simple proposition: commit to supporting our winter operations, and have creative control to design and build trails in the summer. For Hori-san, it was a dream deal. Driven by his unwavering passion
for the sport, he began carving mountain bike trails alongside likeminded enthusiasts and friends. His progress updates on social media caught the attention of the wider MTB community in Japan and generated further momentum. Recognizing the potential, the resort expanded their commitment, ultimately leading to a collaboration between Hori-san and world class Australian trail builder, Evan Winton, to build trails to meet international standards. Through his vision and steadfast dedication, Iwatake has reemerged as one of Japan’s premier mountain biking destinations.
Beyond his professional endeavours, Hori-san dedicates his leisure time to serving as the Representative Director of the Kita Alps Bike Association (KABA), a grassroots organization committed to promoting cycling culture in the Hakuba Valley. Founded in 2017, KABA operates with a multifaceted vision: to develop and maintain cycling trails, advocate for safe and responsible mountain biking, raise public awareness of the sport, and organize community events, skills workshops, and training sessions.
“I want the locals to be able to enjoy this new extreme sport—and most importantly, I want to give local children something active and exciting to do in the green season. A chance to be outside and away from their devices.”
As mountain biking continues to gain momentum in the Hakuba Valley, the growing community of riders proves that the sport’s revival was never about individual achievement, but rather a collective passion for connecting with nature, sharing experiences on the trails, and ensuring that future generations will have meaningful ways to enjoy these mountains year-round.
20年前、静かになりつつあった白馬のマウンテンバイクシーンに、再び 息を吹き込んだ人物がいました。堀勇さん――ライダーであり、トレイル ビルダーであり、情熱を持つ地域の旗振り役です。白馬に移住して以来、 彼はバイクコーチやツアーガイド、ビジネスオーナー、イベント主催者と して多彩に活躍し、白馬の山々をふたたびライダーの歓声で満たしてき ました。現在は Spicy Japanおよび KITA ALPS BIKE ASSOCIATION（KABA） の自転車プログラムディレクターとして、初めてこの地に魅了されたとき と変わらぬ情熱で、白馬のMTBシーンの未来を切り拓き続けています。
Hakuba Valley でマウンテンバイク人気が高まるなか、その広がりを支え ているのは、ただの競技志向ではありません。自然とのつながりを楽し み、トレイルでの体験を仲間と分かち合い、次の世代にもこの山々を楽し める環境を残したい―そんな思いを共有する人たちの情熱が、このムー ブメントを動かしているのです。
TAKE A LOOK! For more information visit facebook.com/NPOKABA
PEAKS PLAYGROUNDS PATHS
In the green season, the Hakuba Valley transforms into a lush alpine playground. Explore its vibrant summer offerings: from flower-filled mountain gardens and scenic hiking trails, to whitewater rafting and centuries-old cultural sites. Whether you are chasing thrills, soaking in local history, or simply craving mountain tranquility, summer reveals a whole new side to this famed resort region.
The hike to Happo Pond is a must-do activity at HappoOne in the summer.
白 馬 八 方 尾 根 北
Hakuba Happo-One
A Summer Playground in the Northern Alps
Known as one of Japan’s premier winter resorts, Hakuba Happo-One transforms into an outdoor lover’s paradise during the summer months. Visitors should expect breathtaking views, thrilling activities, and a chance to experience Japanese nature at its finest.
HIKING AND NATURE WALKS
The hike to Happo Pond is one of the must-do activities at Happo-One. Perched at 2,060 meters, this alpine pond is renowned for its crystal-clear waters that mirror the surrounding peaks. Accessible by gondola and chairlift, the trail is suitable for hikers of all skill levels.
There are also longer trekking routes which wind toward Mount Karamatsu and into the Hakuba Daisekkei, an expansive snow valley that lingers deep into summer.
BIRD’S-EYE VIEW OF THE HAKUBA VALLEY
Tandem paragliding flights with certified instructors launch from 1,400 meters next to the Happo-One Gondola Station.
BATHE AT THE PEAKS
Relax at Hakuba Mountain Beach above the Happo Gondola Station. The beach lounge features jacuzzi baths and saunas converted out of gondola cars, in addition to a menu of drinks and food.
Hakuba Iwatake Mountain Resort may now be the most popular summer attraction in the entire region. Remarkably, the resort sells more lift tickets in the green season than in winter. This unprecedented level of popularity would have been hard to imagine just a few short years ago. Below, we highlight a few reasons why Iwatake has become such a soughtafter destination.
NEW GONDOLA
The brand-new Iwatake Gondola opened last winter. Access to the high-altitude playground is now faster than ever before.
HAKUBA MOUNTAIN HARBOR & THE CITY BAKERY
Iwatake’s most iconic spot is HAKUBA
MOUNTAIN HARBOR, a terrace located at 1,289 meters with unmatched views of the Northern Alps. It is one of the most Instagram-worthy locations around. Visitors can also enjoy fresh pastries, coffee, and light meals from THE CITY BAKERY, a popular café originally from New York.
MOUNTAIN BIKING AT IWATAKE MTB PARK
Iwatake is also home to one of Japan’s best mountain biking parks, with trails for beginners and experienced riders alike. Visitors can rent bikes at the base and take the gondola to the top, where flowing trails through forests, fields, and technical descents await.
HIKING & GIANT SWING
There are plenty of walking trails, including the Viewpoint Loop that offers 360-degree views of the Hakuba Valley. Do not miss the GIANT SWING for a unique opportunity to soar over the valley.
RELAXING IN NATURE
Iwatake is also a great place to simply relax and take in the beauty of the Japanese Alps. Whether you’re lounging in a hammock, enjoying a picnic, or sipping on craft beer at a mountaintop bar, there are plenty of ways to unwind.
PET FRIENDLY AREAS AND ACTIVITIES
Iwatake is a dog-friendly resort, a true paradise for pups and their owners. With wide-open spaces and thoughtful pet-friendly amenities, it is a place to make memories together. Capture the perfect photo at HAKUBA MOUNTAIN HARBOR, then treat your pup to a meal from the pet-friendly menu.
Let them run free in a spacious forest dog runs or relax together at the Picnic Lounge. Whether playing, dining, or exploring, Iwatake is the ultimate getaway for you and your furry friend.
Iwatake is home to one of Japan’s best mountain biking parks.
PLACES TO SEE AND THINGS TO DO
STATE OF THE ART GONDOLA
HAKUBA MOUNTAIN HARBOR
• THE CITY BAKERY
HAKUBA GIANT SWING
PET-FRIENDLY ADVENTURES
Hakuba Goryu is the starting point for the Mt. Kotoomi Trekking Trail.
白
馬
五
竜
高
山
植
物
園
Hakuba Goryu
Alpine Botanical Garden
HAKUBA GORYU ALPINE
BOTANICAL GARDEN
Wander through the delicate scents of Hakuba Goryu Alpine Botanical Garden, located 1,515 meters above sea level. Accessible via the gondola, the botanical sanctuary is home to over 300 species of alpine plants, including the rare Himalayan blue poppy. Guided tours are available for those who want to learn more about the biodiversity of the Northern Alps of Japan.
GONDOLA RIDES & HIKING TRAILS
For a relaxing experience, take the eight minute gondola ride to Alps-Daira and enjoy views of the Northern Alps. From here, take a short walk to Jizo Cairn,
a viewpoint with great vistas of Hakuba Valley’s sprawling landscapes. More advanced hikers can continue along the Kotoomi Trail for another 90 minutes to reach Kotoomi Peak and enjoy a perfect view of “Kakuezato,” a glacier on Mt. Kashimayari.
RELAXATION & DINING
After a day of adventure, take a break and unwind at Escal Plaza, the main hub of the resort. Grab a tasty meal at one of the restaurants, and then swing by the first floor and relax in the Ryuujin no Yu hot spring.
Hakuba 47 is the ultimate summer destination for families and outdoor enthusiasts alike. Families can bond in the sky, tackling the thrilling treetop obstacle course, featuring over 28 challenges like rope climbs and ziplines. Young adventurers will delight in a charming ride aboard a miniature train, bounce the day away on the bungee trampoline, scale the climbing wall, and splash in the wading pools.
Accessible trails are up for exploration from the gondola summit, and families with four-legged friends can even enjoy the dedicated dog summit run.
Hakuba 47 is a great summer experience for the entire family.
Tsugaike Kogen
A High-Altitude Retreat for Nature Lovers
Tsugaike Kogen is an ideal respite for those looking to escape the summer heat. With its sprawling wetlands, lush forests, and alpine landscapes, Tsugaike Kogen is the perfect place for nature enthusiasts and adventure seekers alike.
TSUGAIKE NATURE PARK
The crown jewel of Tsugaike Kogen’s green season is the Tsugaike Nature Park, one of Japan’s largest highaltitude wetlands and a true summer sanctuary. Situated at 1,900 meters, the park invites visitors to wander a
boardwalk trail that winds through wildflower meadows, tranquil marshlands, and panoramic viewpoints.
Botanical enthusiasts flock here in mid-summer to witness the day lilies and the cotton grass, while autumn visitors are treated to a mosaic of red, orange, and gold foliage. It’s a peaceful, picturesque escape where nature takes center stage.
HAKUBA TSUGAIKE WOW! –
ADVENTURE PARK FOR ALL AGES
Visitors can bounce on net trampolines or challenge their balance by cycling along a single wire suspended 10 meters above the water. Another highlight is the Tubby Jump—a giant slide where guests zoom down on inflatable donuts. On hot days, the Floating Water Park offers refreshing fun for the whole family, with playground equipment floating right on the pond.
After you’re done, enjoy a meal at one of several Tsugaike restaurants. It is the perfect spot for action-packed family fun in the mountains.
HIKING AND GONDOLA RIDES
Tsugaike Kogen is also the starting point for one of Hakuba’s most challenging hikes, the trek to Mt. Hakuba Norikura and Mt. Hakuba. These trails provide great views of Hakuba’s scenery and are popular among advanced hikers. For a more relaxed experience, ride the Tsugaike Ropeway and enjoy panoramic views over the valley. It is a great way to take in the beauty of Tsugaike Nature Park from above.
RELAX YOUR FEET
New this season, guests can now enjoy a foot onsen at the base of Tsugaike Kogen. Soak your feet in warm, soothing water while enjoying a drink and the surrounding views.
Set off to Tsugaike Kogen for Hakuba‘s most challenging hikes.
Mirei, a ninth grade student at Hakuba International School, stands at the edge of a natural hot spring in Nagano Prefecture to take pictures of the famed snow monkeys. He is not here on vacation; he is part of a student project team that is exploring the cosmic question: should humanity invest all its resources in safeguarding Earth, or should this be allocated to preparing for the possibility of life on Mars? 高校一年生のミレイは、長野県の山あいにある温泉の ほとりに立っています。これは旅行ではありません。彼は 学校の課題の一環として、世界的に有名な「温泉に浸か る猿」の撮影の為に来ているのです。現在ミレイは自身 が通う、白馬インターナショナルスクールにて、大きな課 題に取り組んでいます。その課題とは、「私たち人類は、 限られた資源のすべてを地球環境の保護に投資すべき か、それとも一部を宇宙開発に振り分け、将来の火星で の生活に備えるべきか？」というものです。
This question may sound like sciencefiction, but Mirei and his peers may one day face very real choices like these. And in order to answer it, the students were challenged not only to look deeply within themselves, but also to study chemistry and physics, read literature and the history of utopias and dystopias, and learn how to debate respectfully to arrive at the wisest course of action. This format of learning, called project-based learning, is one reason why Hakuba International School has earned renown for innovation.
Prior to this day with the snow monkeys, Mirei had gravitated toward “Team Mars,” excited by the possibilities of a new planet. But then something changed. He writes:
“I kept taking pictures of snow monkeys, and while capturing them in my frame, I felt a wall between myself and the monkeys. I felt this was a wall that humans had made over the past few hundred of years between wildlife and human society. My current project in school poses the question: how will we shape the future? When our teachers first asked us whether we should move to Mars or stay on Earth, I thought we should move to Mars as soon as possible… but after experiencing and taking photos of the snow monkeys, I’ve changed my mind.”
“We should reconnect with wildlife and fix the Earth together rather than only humans moving on to Mars to survive.”
“Perhaps my thinking is naive, because it’s based on intuition and personal experience rather than academic evidence, but maybe that’s why the type of experiential learning we do at HIS is so important. If we want to flourish we need to understand our connections to each other and everything around us.”
Mirei’s story is one of many coming out of Hakuba International School, which opened just three years ago and has already established itself as an innovative leader in education. Opened in 2022 by founder Tomoko Kusamoto, the school now draws students from 15 countries, offering both boarding and day enrollment. Its use of innovative learning methods, ranging from a collaboration with Massachusetts Institute of Technology (MIT) to teach systems thinking, to an ambitious outdoor education and ecological science program, points the way forward for other schools to adopt more engaging teaching methods.
As HIS Co-Principal Chris Balme describes it: in traditional classrooms, a teacher is lecturing, students take notes and work individually, and memorization is the prized skill. But in the 21st century, students need a different set of skills: to collaborate with peers, take on complex problems where there is no simple solution, pick themselves up after a mistake, try again, and have space to follow their curiosity and passion.
The goal is to help each student discover authentic areas of passion and interest, with the skills and confidence to bring those into action in the real world. It all ties back to the founding question of Hakuba International School: What kind of education enables people and the planet to flourish? How schools answer this question may determine not only how much joy and meaning each child feels in their education, but also whether the next generation can solve humanity’s greatest challenges.
You arrive at a sauna in Hakuba, ready to embrace the heat and relax in one of the many saunas that have popped up in recent years. Before you step in, make sure you are well-prepared by following these 10 essential sauna tips. These simple tips will ensure your sauna experience is as relaxing and enjoyable as possible— while also keeping things safe and free from any awkward moments. Staying hydrated, listening to your body, and knowing your limits are just as important as following proper sauna etiquette.
A sauna without steam is just a toasty room with no magic. Pouring water onto the stones is a necessity, but moderation is key. A few controlled ladles will reward you with a gentle, relaxing steam, not a tropical storm. Show respect for the heat, and the sauna will reward you.
Some people enjoy a quiet, meditative sweat, while others like a light chat. The main rule of sauna chat? Keep it low-key. A sauna isn’t the place for podcasts, therapy, or loud business pitches–keep conversation calm and considerate for those around you.
It is not a competition. If you start to feel dizzy, overheated, or you’re seeing things, you have overstayed your welcome. The sauna will be there when you’re ready for round two. No need to push your limits here!
Always sit on your towel—it’s simply good manners and keeps things hygienic for everyone. And if you’re relaxing after the sauna, a little wrap goes a long way. Let’s keep things cozy, not revealing.
The sauna should be filled with steam, not your latest designer cologne. Heat amplifies scents, so be considerate of other sauna guests. No one wants to be trapped in a suffocating fog of sandalwood, citrus, and regret.
Personal space is important, and the same goes in a sauna. If the sauna is mostly empty, don’t sit right next to the only other person in there. Give others room to breathe, unless you’ve both agreed to a synchronized sweating session.
Hydrate, hydrate, hydrate. If you think you don’t need water after sweating out half your body weight, you’re wrong. Drink plenty of water pre- and postsauna, or you might end up looking like a sun-dried tomato in hiking gear.
The Cold Plunge is Not Optional
水風呂の向こうに待つもの
Yes, it’s freezing. Yes, your body will scream in protest. But once you take the plunge, you’ll feel invincible. Plus, skipping it means missing out on the ultimate post-sauna euphoria.
In the sauna, try to keep your movements calm and minimal—it helps everyone enjoy a more peaceful experience. Think of it as a place to unwind, not a workout. A little stillness goes a long way in keeping the shared space comfortable for all.
After surviving the sweat, the steam, and the icy plunge, don’t rush off. Chill out, sip some water, and savor your newfound state of zen. Sauna culture is all about balance. So take your time and truly enjoy the afterglow.
Here are three of our favorite saunas in the Hakuba Valley. Hakuba Valleyでおすすめの、サウナスポット3軒
From P
From P（白馬）
From P is Hakuba’s first dedicated sauna and glamping retreat—an ideal place to relax, recharge, and reconnect with nature. Guests enjoy exclusive access to two private saunas and a cold plunge bath, along with a cool-down lounge and showers. Everything you need for a complete sauna experience is available on-site, including beverages and firewood for post-sauna relaxation.
A standout feature is the giant cold plunge bath, crafted from a repurposed Meiji-era soy sauce barrel. Filled with mineral-rich snowmelt from Hakuba’s mountains, it offers a truly unique and revitalizing way to cool down.
From P は、白馬で初めての本格的なサウナ＆グ ランピング施設。自然の中で心をほどきリフレッ シュし自分自身と向き合うことができる場所で す。2つのプライベートサウナと水風呂に加え、休 憩用にクールダウンできるラウンジやシャワー も完備。ドリンクや薪など、サウナを楽しむため に必要なものはすべて敷地内で揃っています。 なかでも目を引くのが、明治時代の醤油樽を再 利用してつくられた巨大な水風呂。中には白馬 の山々から湧き出るミネラル豊富な雪解け水が 満たされており、ここでしか体験できない、爽快 で贅沢なクールダウンが楽しめます。
HAKUBA Sauna Noniin (HAKUBA MISORANO SAUNA)
白馬サウナ ノニーン（みそら野）
This chic sanctuary is housed in a beautifully restored abandoned house, now turned into a rustic Finnish sauna hideaway. The mixed-gender facility merges modern amenities with traditional sauna rituals, cold baths, and outdoor relaxation spaces. It’s the perfect place to relax after a day exploring the village.
For a natural experience, enjoy a lakeside sauna by the crystal-clear waters of Lake Aoki. The cold spring water from the Northern Alps provides the perfect contrast to the heat of the sauna, with views of Hakuba’s snowy peaks reflecting in the waters.
A short gondola ride whisks you to the Hakuba Goryu Alpine Botanical Garden, perched at 1,515 meters above sea level. Home to over 300 plant species including rare native and international flora, the garden offers a stunning nature preserve where visitors can also spot butterflies and birds in their natural habitat.
This year marks the 25th anniversary of the Hakuba Goryu Alpine Botanical Garden—a milestone in the remarkable reimagining of the area, blending its winter ski resort roots with a vibrant summer destination.
Originally thriving as Goryu Toomi Ski Resort during Japan’s ski boom in the 1970s, by the late 1990s, warmer winters and declining visitors prompted the resort’s leadership to rethink its future. As the chairman reflected, “a time will come when relying solely on winter operations won’t be sustainable. We must seriously consider summer business.” In response, the resort shifted focus, investing heavily in the natural restoration of the slopes, leveraging Hakuba’s rich alpine flora and reintroducing native plants.
In 2000, Goryu staff and local innkeepers came together with a shared dream: to bring life to the summer slopes of Alps Daira by creating a space where nature and people could connect. What began as the Goryu Alps Wildflower Garden was renamed the Hakuba Goryu Alpine Botanical Garden in 2010, expanding to include mountain species from across Japan and around the world, including the beloved Himalayan blue poppy.
Today, the garden is lovingly cared for by a small, passionate team, many of whom return each year. They work quietly behind the scenes, pulling weeds, nurturing soil, and tending every detail, to keep the garden thriving at this unique mid-elevation setting.
Now in its 25th year, the garden welcomes visitors with a gentle beauty that shifts through the seasons. Once known only as a winter destination, Hakuba Goryu is now home to a new kind of magic, where flowers bloom, mountains stand tall, and nature’s quiet work continues, one season at a time.
“A time will come when relying solely on winter operations won’t be sustainable. We must seriously consider summer business.”
Night Gondola: Stargazing at the Top of Hakuba Goryu
This August, Hakuba Goryu invites you to experience an unforgettable night gondola ride and stargazing event during the peak of the Perseid meteor shower. Taking place at 1,515 meters above sea level, the observation deck offers clear views of the night sky, far from city lights.
On clear nights, visitors will sight constellations and occasional shooting stars with the naked eye. The event also features a constellation seminar led by an expert from the National Astronomical Observatory of Japan, along with special menus at the Summit Restaurant, and hands-on workshops for children and families. Designed for all ages, it is the perfect evening activity for stargazing enthusiasts and newcomers alike.
After trekking through the trails of Hakuba Goryu, unwind with a soothing soak at Ryuujin no Yu hot spring. Complete the experience with a sauna session to help you fully reset and recover.
Before you head home, stop by the Escal Shop for an omiyage. It is the largest souvenir store in the area, filled with local specialties, snacks, and unique gifts. It is the ideal place to bring a bit of Nagano home, whether for friends and family or as a personal keepsake.
From the Kotoomi Trail, you can spot Kakunezato Glacier on Mt. Kashimayari—Nagano Prefecture’s first officially recognized glacier! 豆知識：本物の氷河が見られる 小遠見山の山頂からは、鹿島槍ヶ岳に ある「カクネ里雪渓」が望めます。長野 県内で初めて公式に認定された本物 の氷河です。 トレッキングで出会う白馬五竜の魅力
TRAIL 1: EASY NATURE WALKING PATH
Perfect for beginners or families, this 30-minute loop introduces you to Hakuba’s alpine flora. Enjoy a peaceful stroll along the Jizo Pond and don’t forget to ring the handmade bear bells along the way!
トレイル1：アルプス平遊歩道
TRAIL 2: MIKAERI-ZAKA TREKKING
For a short challenge, take this 20-minute uphill path from the Jizo Cairn, climbing 400 steps to Mikaeri-zaka (1,740m). The name, meaning “look back slope” says it all. The view is so stunning, you’ll want to turn around and take it all in. It is like climbing a stairway to the sky.
TRAIL 3: TREK TO KOTOOMI MOUNTAIN (2,007 m ) Feeling adventurous?
Head past Mikaeri-zaka to the summit of Kotoomi Mountain, a 90-minute trek one way. After the stairs, the trail opens up to paths with panoramic views from Ninosegami Ridge. Hikers often say it feels like walking through the clouds. At the summit, take a well-earned break with snacks and coffee. Everything tastes better with a 360-degree mountain view!
Explore the latest market trends, discover premier accommodations coming to the area, and get a sneak peek at the most exclusive new properties transforming Hakuba’s landscape.
The Hakuba Valley is quickly becoming a top choice for property investors looking beyond Niseko. Hakuba is seeing a surge in real estate activity—fueled by major infrastructure upgrades and the rise of new luxury condo-hotels.
ALL-SEASON POTENTIAL Once a winter-only destination, Hakuba now thrives year-round. Summer activities like mountain biking, hiking, and lake sports draw outdoor lovers in droves. This seasonal diversity makes Hakuba property rentable throughout the year—boosting returns.
EASY ACCESS, STRONG DEMAND A few hours from Tokyo by bullet train, Hakuba is an easy escape from the world’s largest city. This accessibility makes it popular with local and international travelers, increasing rental demand and resale value.
LUXURY DEVELOPMENTS & INFRASTRUCTURE New condohotels like ROKA are redefining mountain living, combining high-end amenities with hotel-style services. At the same time, on-mountain projects like new lifts and facilities are set to further enhance the resort experience even further.
MORE VALUE THAN NISEKO
Compared to Niseko, Hakuba offers better value—lower property prices, cheaper lift tickets, and more affordable tourism overall. For investors, that means lower entry points and strong growth potential.
REAL MOMENTUM “In winter 2024/25 alone, tens of millions of USD in real estate changed hands in Hakuba,” says Chris Pickering, CEO of Uchi, Japan’s leading resort real estate portal. “We’re seeing more large-scale land deals and condo-hotel projects in the pipeline. The lower price point and Tokyo access have really driven demand.”
This seasonal diversity makes Hakuba property more rentable year-round, boosting returns.
四季の魅力が支える白馬 の賃貸市場。年間を通じて 安定した収益を実現。
With expanding seasons, upgraded infrastructure, and new high-end developments, Hakuba is emerging as one of Japan’s most exciting real estate markets.
Charming property on a large site featuring 11 beautifully maintained rooms (8 of them with private ensuites), combining Japanese and Western-style rooms. Also comes with a 2-bedroom manager’s apartment with its own kitchen, toilet and separate entrance.
Charming chalet in Hakuba’s soughtafter Wadano area, just minutes from ski lifts, restaurants, and bars. This 3-bedroom, 2-bathroom retreat features a cozy open-plan living area, fully equipped kitchen, and large windows with forest views.
13 BEDROOMS | 14 BATHROOMS | 6 PARKING HOTEL | LIFTS 5–10 MIN DRIVE | FLOOR 1,258M 2 | LAND 785M 2
Located in the heart of Echoland, this modern, well-maintained property offers an attractive in-place yield with significant upside potential for investors. This boutique hotel features a total of 13 guest rooms and apartments, 2 F&B outlets, and 4 staff rooms.
Stunning chalet site located just a short distance from vibrant Echoland, known for its lively restaurants, cozy cafés, and après-ski atmosphere. This lot is the perfect site to build your dream home.
Beautifully designed chalet with breathtaking panoramic views across the Hakuba Valley to Happo-One and the Northern Alps. Open-concept living, dining, and kitchen area creates a spacious and inviting atmosphere, ideal for relaxing and entertaining.
Large, centrally located development site in the upmarket Wadano neighbourhood, right by the Tokyu Hotel. Site is suitable for the development of a hotel and chalets, high-end estate, or condominiums.
BANYAN TREE, WADANO Expected to open in 2028, the highly anticipated Banyan Tree project in Wadano is set to become a premier destination in the Japanese Alps. The development will feature 108 hotel rooms and 48 condominiums, and is being developed by a large Tokyo real estate group.
PLAN DO SEE, HAPPO Tokyo-based hospitality powerhouse Plan Do See has acquired three strategic Hakuba locations, with the first developments starting in 2025. Their entry into the market signals a significant shift towards high-end hospitality offerings, promising a fresh wave of luxury accommodations and services for visitors to the Hakuba Valley.
MITSUBISHI ESTATE AND SHIMIZU CORPORATION, IWATAKE
Mitsubishi Estate and Shimizu Corporation have acquired a prime Iwatake location adjacent to the gondola base, with plans to develop a 150-room hotel featuring a full food and beverage program. Slated for completion in 2029, the property is expected to be operated by a branded international hotel group.
MORI TRUST, ECHOLAND A leading domestic developer is widely anticipated to begin construction soon on the expansive site directly across from the Courtyard Marriott in Echoland. The Courtyard Marriott is owned by Mori Trust.
LIST DEVELOPMENT, ECHOLAND Yokohama based List Development recently completed a 38-unit luxury condo hotel project at the base of Echoland. The majority of units were acquired by Japanese investors, reflecting growing confidence in Hakuba’s position as a premium year-round destination.
As Hakuba’s real estate market continues to evolve, several landmark developments are set to redefine the region’s hospitality landscape. From lifestyle hotels to high-end retreats, these signature projects will elevate Hakuba and attract a new wave of travelers to the valley.
SANU 2nd Home, WADANO SANU 2nd Home, a membership-based second home service, opened its Hakuba location in 2024 as part of its expansion to over 30 sites across Japan. The company offers flexible usage models—from nightly stays to joint ownership—focusing on sustainable development and forest regeneration.
evo HOTEL HAKUBA, HAPPO evo, the American outdoor retail and experiences brand, opened evo Hotel Hakuba in 2024 in the center of Happo Village. The Hakuba property is one of three hotels in the evo portfolio, alongside locations in Salt Lake City and Tahoe. The design-forward lifestyle property features Western-style rooms, original works by local artists, and an onsen with mountain views. The opening deepens evo’s commitment to Japan, where it operates Rhythm Japan retail and rental stores in Hakuba, Niseko, and Furano. evo’s investment reflects a shift in Hakuba’s tourism landscape, long dominated by Australian visitors during peak ski season. The region is now seeing growing interest from North American travelers seeking adventure-driven experiences year-round.
LA NEIGE HOTEL, WADANO La Neige, which has long been regarded as Hakuba’s most exclusive boutique hotel, was acquired in 2024 by a prominent Hakuba-based group. Now under the management of Hakuba Hospitality Group (HHG), the property will undergo a full renovation and will reopen in December 2025, repositioned as the premier luxury boutique hotel in the region. The project reflects a broader move toward elevated hospitality offerings across the Hakuba Valley.
