WORD Issue 20 | April 2025

THRIVING IN AN EVER-CHANGING MARKET

Pratt PROGRESS ON PAPER, STRUGGLES IN REALITY

Perez

MENTAL FITNESS AND SUSTAINABLE BUSINESS PRACTICES

Liezel van der Westhuizen

YVONNE CHAKA CHAKA

Harrison

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Sustainable Business Practices

As we turn the pages of our 20th edition, I’m filled with immense gratitude and excitement. What started as a spark of inspiration has grown into a bold platform amplifying stories that matter — and this milestone issue is no exception.

Our theme, Sustainability in Business, explores how leaders, changemakers, and entrepreneurs are reimagining success through conscious, futurefocused practices. It’s a conversation that feels more urgent — and more hopeful — than ever before.

We are especially honoured to feature the iconic Yvonne Chaka Chaka on our cover. As she celebrates her 60th birthday and 40 years in the music industry, her voice — both literal and figurative — continues to inspire. Our interview with her is a powerful reflection on legacy, resilience, and purpose.

This edition also welcomes two incredible new contributors: Liezel van der Westhuizen, whose vertical The Resilient Entrepreneur offers a grounded, wellness-based perspective on navigating the business world. And meet Nova Quinn, our first-ever AI contributor, bringing a unique voice to the intersection of technology, ethics, and the future of work through her column Echoes of AI.

Thank you for growing with us, for reading with curiosity, and for walking this path of storytelling, sustainability, and innovation.

Here’s to the next chapter.

Yours in writing,

Lisa Bell

IN THIS ISSUE.

Whose

Greener

Top

Sustainable

Intention

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Author Kevin Chaplin

Managing Director - SA Ubuntu Foundation & the Amy Foundation

EMPOWERING FUTURES

AMY FOUNDATION’S YOUTH SKILLS DEVELOPMENT PROGRAMME

In a nation where youth unemployment remains a pressing concern, the Amy Foundation stands as a beacon of hope, equipping young South Africans with the skills and confidence needed to forge successful careers. Their Youth Skills Development Programme offers a

comprehensive three-month training course tailored for school leavers and unemployed individuals aged 18 to 35 from disadvantaged communities.

PROGRAMME OVERVIEW

The programme encompasses several key disciplines:

Hospitality

Participants receive foundational training in kitchen operations, culinary arts, and general hospitality, including cooking and baking.

Facilitators actively connect learners with

entry-level job opportunities in the hospitality sector.

Beauty & Wellness

Trainees acquire essential skills for careers in beauty and wellness, such as massage techniques, nail care, and eyelash application, preparing them for employment or entrepreneurship in the industry.

Sewing, Craft & Design

This segment fosters creativity by teaching sewing and design skills, encouraging participants to produce quality products for retail and explore self-employment opportunities.

Retail Readiness

Learners are introduced to the fundamentals of working in retail environments, equipping them for positions in supermarkets and shops.

Soft Skills

Beyond technical training, the programme emphasizes vital career skills, including basic numeracy and literacy, conversational English, CV preparation, interview techniques, and workplace etiquette.

PATHWAYS TO EMPLOYMENT

Graduates benefit from the foundation’s partnerships with esteemed organizations such as the Twelve Apostles Hotel and Spa, Lagoon Beach Hotel, and the International Hotel School, providing avenues for internships and potential employment.

The Amy Foundation’s Youth Skills Development Programme exemplifies a proactive approach to addressing youth unemployment by empowering individuals with practical skills and opportunities. This initiative offers a promising pathway for those seeking to embark on a transformative journey toward personal and professional growth.

Kevin Chaplin is a renowned social entrepreneur with a proven track record of driving positive change. With over two decades of experience in banking and leadership roles, Chaplin has demonstrated his ability to think strategically, solve complex problems, and inspire others.

As the founder and MD of the Ubuntu Foundation and Amy Foundation, Chaplin has dedicated his life to empowering youth and promoting social cohesion. His passion for social justice and his commitment to making a positive impact have earned him recognition as a thought leader in the field of philanthropy and social entrepreneurship. Chaplin’s expertise extends to various areas, including leadership, strategic thinking, and social activism. He serves on the boards of several prominent organisations, contributing his valuable insights and guidance.

amyfoundation.co.za saubuntu.org.za

YOU’VE BEEN LIED TO

Author Richard Mulholland

WE’VE

BEEN LIED TO ABOUT SUSTAINABILITY

“By very definition, sustainability isn’t, well, sustainable.”

Image

Source:

FreePik

Okay, I didn’t wake up this morning thinking, “Let’s take a dump on the theme of this issue,” but here we are .

Sustainability.

How incredibly beige.

The definition of sustainability is: the ability to maintain a certain rate or level. Pffft!

Chasing sustainability is like trying to stand still on a treadmill.

By very definition, sustainability isn’t, well, sustainable.

I think this has been true for a while now, but it’s hella true at the moment. Sustainability is a stasis trap. It keeps us focused on survival, and to quote Seth Godin from his book of the same name, Survival is Not Enough.

The old world was one of sustain revolution sustain revolution, repeat as needed. The new world is one of dynamic sustainability. I’d say constant evolution, but that’s not quite it.

In my new book, Relentless Relevance, I argue that innovative businesses struggle to scale, and scaled businesses struggle to innovate. What I mean is that growth happens when we do something well, on repeat (sustainably). If you’re always changing things, you never leave time for growth.

So there’s a tension here. We don’t want to keep chopping and changing, but we also don’t want to just stay where we are. This is where dynamic sustainability comes in. Let me give you some examples of this.

Take LEGO (never LEGOs, America!). For all intents and purposes, the brick is just the brick, that’s sustainable. The dynamic part is

the IPs they link to: Star Wars, Harry Potter, and Marvel. They understand what is in the zeitgeist. Their strategy is not Star Wars; it’s relevance (being appropriate to the matter at hand). Case in point: I just went to the “What’s New” section of their site, and the first thing I saw was Mario Kart. Now, you may say, “But that’s not new, Rich.” You’d be right, but were you aware that the long-awaited Switch 2 is just about to drop in May, and one of the launch titles is an all-new Mario Kart? This is the biggest game console drop in the last few years. LEGO gets this.

Or there’s IKEA (those Scandinavians, eh?!). Their “sustainability” is affordable, self-assembled furniture. Their “dynamic” includes digital planning tools, city-centre store formats, and furniture rental. They’re not throwing out the Allen key, just adapting how you get it. Somewhat ironically, I found these in an article titled “Is Ikea’s New Rental Model Sustainable?”

“If you’re always changing things, you never leave time for growth.”

And that’s the point.

We need to strive for dynamic sustainability. Stable but fluid. This is true not only for companies but also for the people they employ.

This seems hard, but you can start by asking yourself three simple questions:

What part of your business is the brick, and what part needs to be Mario Kart?

(What’s your stable core, and what needs to evolve with the times?)

What am I sustaining out of habit rather than relevance?

(Are you keeping things because they work, or just because they’ve always been there?)

If I had to reinvent without losing my core, what would I change first? (Where could you inject movement without breaking what makes you great?)

The goal is not sustainability but sustainable sustainability; for that to happen, you need to be relentless about your relevance. Hmmm, if only someone had written a book about that. Oh, wait …

Richard has spoken in over 40 countries on six continents! He works with executives and speakers worldwide through his company, Missing Link, which he started at 22!

Missing Link provides special presentations that ultimately attract audiences and generates income.

In 2024 he founded Too Many Robots, a fractional AI agency on a mission to help companies embed these tools of the future. If that wasn’t impressive enough, he has also written three books, Legacide, Boredom Slayer, and Here Be Dragons. Furthermore, he was voted top 40 under 40 and the top 300 South Africans to take to lunch.

Lastly, but most importantly, Richard firmly believes that you need to be yourself to be great at human-tohuman communication!

www.richmulholland.com

PROGRESS ON PAPER, STRUGGLES IN REALITY

How U.S. Funding Cuts Impacted South Africa’s LGBTQ+ Community

Author Perez Harrison Pratt

Owner - PHP

South Africa is often celebrated as one of Africa’s most progressive countries in terms of LGBTQ+ rights. The country was the first in the continent to legalize same-sex marriage in 2006, and its Constitution explicitly protects against discrimination based on sexual orientation. However, despite these legal safeguards, the reality for many LGBTQ+ South Africans remains challenging.

Many non-governmental organizations (NGOs) and advocacy groups rely on international funding, particularly from the United States, to support their programs. These programs address critical issues such as healthcare access, legal advocacy, mental health support, and protection against hate crimes. Under previous Biden administrations, the U.S. government had been a key player in funding these initiatives, mainly through agencies such as the U.S. Agency for International Development (USAID) and the President’s Emergency Plan for AIDS Relief (PEPFAR).

Before the Trump administration’s cuts, the United States, through programs like the President’s Emergency Plan for AIDS Relief (PEPFAR), was the largest single donor to global HIV/AIDS programs. South Africa, with one of the highest HIV prevalence rates in the world, benefitted enormously from this support. According to UNAIDS, South Africa accounts for about 19% of the global HIV/AIDS burden. Approximately 7.5 million South Africans are living with HIV, with more than 300,000 new infections annually. The LGBTQ+ community, particularly gay men, bisexual men, and other men who have sex with men (MSM), are at an increased risk due to factors like stigma, discrimination, and limited access to healthcare.

PEPFAR, launched in 2003 under President George W. Bush, was pivotal in reducing HIV/AIDS rates in sub-Saharan Africa, including South Africa. The program supported not only the treatment of millions of HIV-positive individuals but

also prevention programs such as condom distribution, HIV testing, and counselling services. LGBTQ+ individuals who face social stigma and exclusion were able to access these services in more inclusive spaces. This was especially crucial for MSM, who are often underrepresented or excluded from traditional healthcare systems due to fear of discrimination.

THE CONSEQUENCES FOR THE LGBTQ+ COMMUNITY

The withdrawal of U.S. funding had severe repercussions for South Africa’s LGBTQ+ community. Some of the most significant consequences included:

· Reduced Healthcare Access: Many LGBTQ+ individuals lost access to critical HIV/AIDS prevention and treatment services. Clinics that once provided free or subsidized treatment struggled to keep their doors open.

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Source:

FreePik

· Increased Vulnerability: Without sufficient funding, safe spaces and shelters for LGBTQ+ individuals facing violence and discrimination became scarce, leaving many vulnerable to homelessness and abuse.

· Weakened Advocacy Efforts: Organisations that fought for policy changes and legal protections found it harder to operate, slowing progress in securing equal rights and protections for LGBTQ+ individuals.

· Psychosocial Impact: The financial strain on NGOs also meant a reduction in mental health services for LGBTQ+ individuals, exacerbating issues such as depression, anxiety, and suicide rates within the community.

LOOKING AHEAD: REBUILDING SUPPORT

The resilience of South Africa’s LGBTQ+ community remains strong, but sustained support—both locally and internationally—will be critical to ensuring that progress toward equality and inclusion continues. The lessons learned from these funding shifts highlight the importance of diversifying financial support sources to safeguard LGBTQ+ rights, regardless of the political climate in donor countries.

Perez Harrison Pratt is a dynamic marketer fueled by passion, empathy, and a thirst for adventure. With over five years of experience collaborating with prominent brands globally, he currently serves as the Director of Communications at Wellness Homes of Chicago and runs PHP Consulting.

Perez is dedicated to societal transformation, particularly advocating for LGBTQ+ rights and equity. He holds a degree in Business Administration with a major in Marketing and is pursuing a Master of Science degree in Marketing at the University of Glasgow.

linkedin.com/in/perezharrisonpratt/

Author Liezel van der Westhuizen

Owner - Business & Mental Fitness Coach

“A mentally fit workforce is the foundation of sustainable performance.”

Mental Fitness

+ Sustainable Business Practices

THE KEY TO LONG-TERM SUCCESS

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Source: FreePik

In today’s high-speed world, business success often feels like a race fuelled by relentless pressure. Leaders and teams are stretched to their limits, juggling long hours, crushing deadlines, and never-ending tasks.

The Hidden Cost of Burnout

According to a Mercer Report, more than 80% of employees globally are at risk of burnout. The cost? Skyrocketing stress, poor decisions, and high turnover.

Breaking the Cycle

The solution lies in building mental fitness—a critical yet often overlooked element of sustainable business practices.

WHAT IS MENTAL FITNESS?

Stanford University lecturer Shirzad Chamine defines mental fitness as “your capacity to respond to life’s challenges with a positive rather than a negative mindset.” It is the foundation of peak performance, emotional resilience, and lasting happiness.

Mental fitness can boost productivity by 31%, enhance creativity threefold, and be reflected by an increase of 37% in sales.

While physical fitness is widely acknowledged as essential for well-being, mental fitness still struggles for recognition in business settings.

However, experts like Harvard Business Review stress that “a mentally fit workforce is the foundation of sustainable performance.”

THE COST OF IGNORING MENTAL FITNESS

When businesses neglect mental fitness, they face significant risks:

· Burnout epidemic : The WHO classifies burnout as an “occupational phenomenon” affecting nearly 77% of workers globally.

· High turnover: Companies lose billions due to stressed employees quitting.

· Reduced productivity: According to the American Psychological Association (APA), stress costs businesses an estimated $300 billion annually.

· Fostering a culture of Well-being: The best leaders retain their teams longer by promoting a culture of well-being.

HOW MENTAL FITNESS DRIVES SUSTAINABLE BUSINESS PRACTICES

1 . Improved Resilience

Resilient leaders bounce back faster from setbacks and manage crises effectively. By managing their mental fitness, leaders – like my high-performing coaching clients - build resilience and, in this way, help businesses adapt and recover from market changes and disruptions.

2 . Better Decision-Making

Stress clouds judgment. Studies show that chronic stress can reduce cognitive performance by up to 25%. Leaders make better, more strategic decisions by improving focus and emotional regulation.

3 . Sustainable Productivity

The “always-on” culture leads to diminishing returns. Mental fitness emphasises recovery,

which boosts long-term performance. Businesses that implement mental fitness strategies experience:

· 31% higher productivity (Harvard Business Review)

· Lower absenteeism

· Teams that perform well under sustained challenges

Successes have more to live for than winning a work project.

PRACTICAL WAYS TO INCORPORATE MENTAL FITNESS INTO BUSINESS

Building mental fitness doesn’t require a complete cultural overhaul. Companies can take small, impactful steps:

· Mindfulness Training: Companies like Google and Intel offer mindfulness programs that significantly improve focus and reduce stress.

· Coaching and Workshops: Providing access to mental fitness coaching strengthens leadership resilience and team morale.

· Flexible Work Policies: Reducing rigid schedules helps employees balance performance and recovery, promoting both productivity and well-being.

· Encouraging Breaks: Research shows short mental breaks increase focus and prevent burnout.

FUTURE-PROOFING BUSINESS SUCCESS

Leaders who prioritise mental fitness— for themselves and their teams—will outperform competitors and create thriving work environments where innovation and resilience flourish.

Are you ready to build a mentally fit business? Start small.

Implement sustainable habits that promote performance and recovery—and watch your business thrive.

Liezel van der Westhuizen is a certified Business & Mental Fitness Coach. As an endurance athlete and media personality, she blends insights from Ironman Triathlons, extreme adventure races, and public speaking to help leaders build resilience, sharpen emotional intelligence, and achieve peak performance. Through her business, The Giraffe Brand, she empowers high-achieving professionals to stand tall in their industries using the Positive Intelligence (PQ) framework.

A well-known voice on South African radio, Liezel hosts The Fitness Guide on KFM94.5, 702, and CapeTalk, delivering daily wellness insights to inspire listeners. She is also a sought-after speaker and emcee, hosting over 2,000 events worldwide. Passionate about mental fitness, she equips individuals with strategies to manage stress, enhance leadership, and thrive in high-pressure environments. www.thegiraffebrand.co.za

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DROPPING DIGITAL BEATS, SAVING THE PLANET, AND REVOLUTIONISING MEDIA

Author - Nadine Watkins

In an era where sustainability is a defining factor for business success, Newskoop has emerged as a trailblazer in the media industry. Operating as an online-only platform, Newskoop combines innovative digital solutions with sustainable practices to redefine how content is created and delivered for community radio stations across South Africa. Its approach reduces environmental impact and supports economic and cultural sustainability.

Newskoop’s online-only model is inherently eco-friendly, eliminating the need for physical content distribution. The company significantly reduces paper usage and waste generation by delivering news, sports, and finance updates through a user-friendly online portal. This digital-first strategy aligns with global media sustainability trends, where organisations leverage technology to minimise their carbon footprints.

Moreover, Newskoop’s content is

pre-recorded and ready to air, allowing radio stations to bypass traditional production processes that often require energy-intensive equipment. This streamlined approach contributes to resource efficiency while maintaining high-quality standards.

One of Newskoop’s standout features is its ability to support economic sustainability for community radio stations. The platform saves stations valuable time and resources by offering pre-packaged news bulletins and programmes. Stations no longer need in-house presenters or newsreaders, reducing operational expenses and enabling smaller broadcasters to thrive in competitive markets.

Additionally, Newskoop’s diverse content— available in English, Afrikaans, and IsiXhosa—ensures accessibility for audiences across linguistic and cultural divides. This inclusivity fosters cultural sustainability by preserving local languages and empowering communities to engage with relevant news.

Newskoop’s commitment to quality is evident

in its collaboration with seasoned South African journalists and media professionals. The platform sources content from credible news outlets and crafts it into radio-ready formats tailored to the needs of community stations. Whether hourly news bulletins or weekly speciality programmes, Newskoop offers flexibility without compromising accuracy or relevance.

This adaptability is particularly valuable for stations catering to diverse listener demographics. By providing engaging shows that resonate with local communities, Newskoop helps broadcasters build loyal audiences while promoting sustainable journalism practices.

Newskoop’s success highlights how digital innovation can drive sustainability in the media industry. Its model serves as a blueprint for other organisations balancing environmental responsibility with economic viability.

As the media landscape evolves, companies like Newskoop are proving that sustainability is an ethical imperative and a business advantage. By combining digital innovation with a commitment to community empowerment, Newskoop demonstrates how media organisations can thrive while contributing positively to society and the environment. Doing so sets a powerful example for others in the industry to follow.

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Q&A THAT'S WHAT SHE SAID

Author Lisa Bell

Interview with

YVONNE CHAKA CHAKA

By Lisa Bell, Chief Editor of WORD Magazine

Owner - The Word Architect

MORE THAN MUSIC

THE 60/40 PROJECT: GIVING BACK WITH HEART

Introduction

It was a golden Johannesburg morning when I arrived at the home of Yvonne Chaka Chaka—a name synonymous with the evolution of African music, activism, and grace. Sitting in her lounge, walls adorned with framed gold records and awards, I was reminded that this is not just the home of a global music icon but also the heart of a humanitarian powerhouse.

Known affectionately as the “Princess of Africa,” Yvonne’s illustrious career spans four decades of music, mentorship, and advocacy. Her accolades stretch from pioneering the South African pop scene in the 1980s to her groundbreaking role as a UNICEF Goodwill Ambassador.

As she celebrates her 60th birthday and 40 years in the music industry, Yvonne reflects on a journey defined by resilience, vision, and community. What follows is our candid and moving conversation.

Interview

Lisa Bell: This year marks 40 years in the music industry and your 60th birthday. Congratulations! When you look back at your journey, what emotions come to mind?

Yvonne Chaka Chaka: Thank you very much for having me. It is quite nostalgic to think I’m going to be 60. I feel like a dinosaur! But 40 years in the creative industry ... I look back and think I never thought it could have happened. I’m just grateful to God for my life, grateful to those people who gave me a platform to perform, who listened to me, and who welcomed me into their homes. It hasn’t been easy, but I did it my way.

Lisa Bell: Take us back to those early days. How did the music career begin?

Yvonne Chaka Chaka: I had just completed my Matric at 18 and was supposed to go study law. That’s what my mother wanted for me. She was a domestic worker but very ambitious for her daughters. She didn’t have the money, but she instilled a sense of independence and empowerment in us. I was in Johannesburg looking for a scholarship. I ended up at the SABC by chance, where I met Louis Hlophe. He invited us to Dephon Records. While there, he asked me to sing. I sang “Let It Be” by the Beatles. He said, “I found my girl,” and handed me

R20, a cassette, and lyrics. That began, “I’m in Love with the DJ.”

Lisa Bell: Why do you think he gave you that chance?

Yvonne Chaka Chaka: We all make plans, but I think God knows our destiny. I was just at the right place at the right time. It changed my life forever.

Lisa Bell: What was your family’s reaction?

Yvonne Chaka Chaka: My mother didn’t know I had recorded the song. My sisters were shocked. I had to convince my mom. She was worried because music wasn’t seen as a proper career. But I promised I would keep studying.

Lisa Bell: What came after that first hit?

Yvonne Chaka Chaka: I started getting recognised on the streets, and my voice was heard on the radio. It was surreal. From “I’m in Love with the DJ” to “Thank You, Mr. DJ,” to “Motherland” and “Umqombothi.” By 1987, I had travelled to the U.S. and met Whitney Houston, thanks to Jonathan Butler. He left me tickets at the hotel, and I attended the show. It was magical.

Lisa Bell: Who were your biggest influences?

Yvonne Chaka Chaka: Definitely my mother. She was strict but protective. I only understood her discipline much later. There were also amazing women in my community, like Memara Tebe, who taught us piano, reading, and debating— even though we weren’t part of her church. And, of course, our teachers and women like “Sis Nurse,” a nurse in our area who walked with such pride. They inspired me to want more.

Lisa Bell: What milestones stand out across your 40 years in music?

Yvonne Chaka Chaka: My music resonating across Africa. Performing in countries like Kenya, Tanzania, Ivory Coast, and Ethiopia. And then touring Europe—Paris, London, Germany. Academically, I studied speech, drama, and public speaking, and I recently completed my Honours in Management Practices. I’m contemplating an MBA next.

Lisa Bell: How has the music industry evolved since you started?

Yvonne Chaka Chaka: It’s changed a lot. There are more opportunities and platforms for young artists now. But there’s also more exploitation—free downloads and lack of payment. We need policies to protect artists.

I still admire legends like Miriam Makeba, Letta Mbulu, and Abigail Kubeka for paving the way.

Lisa Bell: Are you on TikTok yet?

Yvonne Chaka Chaka: [Laughs] I don’t even know what happens on TikTok!

Lisa Bell: You’ve done a lot in philanthropy. How did that start?

Yvonne Chaka Chaka: It started in the ‘80s—adopting kids, paying school fees, groceries. I grew up with little, and I wanted to give back. I wanted to know more after a 2004 tour where one of my musicians contracted malaria and passed on.

In 2005, UNICEF made me a Goodwill Ambassador. I sat in meetings with Bill Gates and went to the White House, but most importantly, I met people in huts and villages, helping where I could. I try to explain things simply—like indoor spraying for malaria. We’re not coming to harm you but to kill mosquitoes.

Lisa Bell: This year marks your 60th birthday and 40 years in music. What are the plans?

Yvonne Chaka Chaka: We’re launching the 60/40 Project. 60 years of life and 40 in music makes 100! Shoprite Checkers is donating 100 food parcels. On 18 March, I hosted 20 women who influenced me. On 19–20 March, we distributed food. On 6 April, I hosted a concert with 80s artists like PJ Powers and Mercy Pakela. Guests were asked to bring a pair of shoes for children. No gifts. Just shoes.

Lisa Bell: How can the public support your initiatives?

Yvonne Chaka Chaka: Please reach out via email: info@womanr.co.za - everyone is welcome to make any contribution. Thank You!

Lisa Bell: Finally, we have a tradition where we ask our WORD cover to recommend a book, podcast, or voice of influence. Who do you recommend?

Yvonne Chaka Chaka: Professor Mamokgethi Phakeng. She’s fierce, educated, fit, and inspiring. She tells young women: “Don’t sit and lick your wounds. Get up. Educate yourself. Go after what you want.”

Lisa Bell: Thank you, Yvonne. It’s been an honour.

Yvonne Chaka Chaka: Thank you for having me.

Image

Source: Photographer: Marike Herselman Photography | www.marikeherselman.com

Author Marike Herselman

Owner - MH Photography

THE EVOLUTION OF THE CORPORATE PORTRAIT

Corporate portraits have come a long way from their rigid, utilitarian beginnings. Once designed solely for identification and uniformity, they’ve evolved into a powerful visual tool for branding, storytelling, and connection. As business culture and technology have progressed, so has how we capture the people behind the brand. This journey through time reveals how photography has adapted to reflect professional roles, personality, purpose, and presence.

Early Days

In the early days, corporate portraits served primarily as a form of identification and

branding. The approach was functional and formal, aimed at creating uniformity rather than showcasing individualism or company culture. These portraits were often stiff, set against plain backgrounds, and typically found on office walls or in annual reports.

With the introduction of colour photography in the 1970s and 1980s, corporate portraits began to soften slightly. They were increasingly incorporated into brochures, advertisements, and marketing materials.

Despite this shift, the portraits remained conservative, reflecting corporate culture’s uniform and hierarchical nature at the time.

Digital Awakening

The arrival of digital photography marked a significant turning point in the world of corporate imagery. Photos could now be captured and edited quickly and affordably. With the dot-com boom of the 1990s, companies began to distribute images globally and establish their presence online. This new digital landscape created a greater demand for the “right” imagery—visuals that could communicate professionalism, culture, and brand identity.

In the 2000s, the corporate portrait began to evolve more dramatically. As the marketplace expanded and competition increased,

businesses sought unique and memorable looks. Branding and storytelling became essential. Environmental portraits—featuring subjects in their actual workspaces—started gaining popularity, adding context and personality to traditional corporate photos.

Group portraits also moved away from stiff, formal arrangements. They became more dynamic and engaging, reflecting the growing emphasis on collaboration and approachability within corporate culture. During this time, stock photography rose in popularity, offering affordable and accessible imagery for marketing and communications.

Digital Revolution

The digital revolution that followed transformed corporate photography even further. With the rise of social media and content-driven marketing, companies require a continuous stream of images to maintain a consistent online presence. Corporate photographers adapted by providing headshots, team photos, event coverage, product images, and lifestyle content.

Each social platform brought its own photographic needs—from the polished, professional portrait suited for LinkedIn to the more relaxed, behind-the-scenes style seen on Instagram. Brands began investing in creative, high-impact photography that emphasized storytelling and authenticity. As a result, many companies moved away from generic stock imagery and started showcasing their actual teams to create a more personal, relatable visual identity.

Current Trends

Today’s corporate portrait trends reflect the values of a more conscious and connected world. Authenticity is prized over perfection—viewers want to see the real people behind the roles, complete with personality, warmth, and story. Inclusive and diverse imagery has become essential, with businesses ensuring their visuals represent the full spectrum of their workforce and audience. Hybrid and remote work have also shifted how we capture professional lives,

blending home offices, coworking spaces, and digital collaboration into the corporate narrative. There’s also a rising preference for sustainable, eco-conscious themes and natural settings that reflect broader environmental values. Meanwhile, dynamic headshots replace traditional static portraits, using movement, expression, and creative angles to stand out in a fast-paced digital landscape.

What the Future Holds

As the world continues to evolve, so too will the corporate portrait. With AI and virtual reality advancements, we’re already seeing new frontiers in image creation and digital representation. Technology is expanding what’s possible, from AI-assisted retouching to fully virtual photo sessions. However, while tools may change, the core purpose remains: to authentically reflect the human side of business. As we progress, collaboration between creatives and technology will likely lead to more personalised, interactive, and emotionally resonant visual storytelling.

Today, the corporate portrait is more than just a headshot—it’s a window into a company’s culture, values, and people. As the demand for authenticity and storytelling rises, businesses embrace photography as a strategic communication tool. The evolution of the corporate portrait mirrors the evolution of work itself: from formality to flexibility, uniformity to individuality, and anonymity to authenticity.

Marike Herselman

I am a professional portrait photographer who believes in the philosophy that “it is more important to click with people than to click the shutter.” - Alfred Eisenstaedt

My approach is quite personal. I believe in the honest connection between photographer and subject, aiming to capture the sincerity and beauty of that particular moment. My passion for human psychology and the true expressions that await motivate me every day, which is why I genuinely love what I do. My aim is to help business owners, entrepreneurs, corporates, SMEs, and non-profit organisations communicate a higher level of professionalism, which subsequently builds long-lasting, trusted relationships between you and your intended target audience. In my work, I strive to build trust with my subjects, creating an environment where they feel comfortable enough to reveal their true selves. Through this connection, I can showcase their inherent beauty, uniqueness, and charm. Let’s embark on a journey of capturing your true essence together.

www.marikeherselman.com

THE POWER OFPERSEVERANCE

Brittany McCormick’s Journey to Inspire

“My philosophy is simple: find a way, not an excuse.”

My name is Brittany McCormick, and my life has been a testament to the power of perseverance. Born prematurely at just 25 weeks with cerebral palsy, doctors gave me a mere 50% chance of survival. My lungs and other vital organs were underdeveloped, and I was placed in an incubator on 100% oxygen, undergoing blood transfusions. The odds were stacked against me, but my parents, fuelled by their unshakable faith and love, fought for my survival.

Despite limited resources, my parents sold everything they could to cover my medical expenses. Their sacrifices allowed me to survive, but even after I was discharged from the hospital, I still needed oxygen and constant care. Life was tough, but with faith, my family and I pushed through the challenges, trusting in God’s plan.

At one year old, my grandmother noticed something unusual about my hand, leading to a diagnosis of cerebral palsy. Instead of focusing on what I couldn’t do, my parents raised me to embrace my abilities. I learned that being unique was a strength, not a limitation. I became independent at an early age, crawling on my own and managing daily tasks with the help of small adjustments at home. My dad installed rails in the bathroom, and a small step allowed me to get into cars. Swimming became one of my

favourite activities, and with a life jacket, I could enjoy the water.

Though formal schooling was a challenge, I refused to let it define me. My parents sought alternative learning methods, and with a university lecturer’s guidance, I studied basic IT from home. Despite excelling in it, my heart yearned for something more. I wanted to inspire others as a motivational speaker. This desire led me to create a Facebook page and schedule my

first live video despite having no idea what I was doing. But taking that leap changed my life. I was introduced to a public speaking course, which helped refine my skills and shape my passion into a career.

My philosophy is simple: find a way, not an excuse. Life throws challenges at us, but what truly matters is how we respond. I encourage others to think creatively, adapt to circumstances, and keep moving forward. One of the most defining moments of my journey came when I had the opportunity to speak at the Amplify Her Voice International Conference, which reached audiences in 159 countries. This experience gave me the confidence to continue sharing my story and inspired me to write my first major article.

When I relocated to Cape Town, I encountered a personal challenge that deepened my empathy for others. While running errands with my dad, the pipes on my wheelchair cracked, leaving me unable to move around freely. I felt helpless and asked, “What are we going to do?” My dad reassured me, saying he knew someone who could help. It took two weeks to fix the wheelchair, but during that time, I realised how difficult life must be for those who can’t afford repairs or replacements for their mobility aids. This experience led me to create the Purpose Walk, a treadmill challenge to raise funds for children in need. My goal was to walk 100 km in six months, but I ended up walking more than double that distance, raising R57,500.

Another turning point came when I participated in the Justice League Series. Having just learned to walk on a treadmill when COVID-19 hit, I didn’t want to lose progress. I asked my dad to find a virtual challenge for me, and he discovered the Justice League races. Though my first race didn’t record my time, I used it as an opportunity to show others that determination can overcome any obstacle.

I’ve continued to share my story through podcasts like The Different Way of Seeing and The Qotivated Podcast, advocating for inclusivity and inspiring others to break through their barriers. Networking has been one of my greatest challenges, especially since many people mistake me for a teenager due to my voice. But I’ve learned to embrace these challenges and communicate my needs.

One of my most memorable speaking engagements was with a company struggling to embrace change. I helped them view challenges not as roadblocks but as opportunities for growth. Seeing their perspectives shift was incredibly rewarding.

My ultimate dream is to fill stadiums with motivational talks, showing the world that anything is possible. This article is a dream come true—I had always hoped to write for a major magazine. To those who want to support my mission, I invite you to connect with me on social media to inspire one another to reach new heights.

Every season has a reason. Your circumstances are not roadblocks; they are stepping stones to something greater. Choose growth over doubt, and let each challenge shape you into the best version of yourself. Through perseverance and determination, I truly believe anything is possible. It’s time to take action, preserve, and turn your dreams into a reality. Don’t allow your current situation to hinder your endurance.

www.brittanymccormick.co.za

WHAT’S YOUR FLAVOUR?

Author Kim du Plessis

Managing

Director

- Our Salad Mix

Image

Source: FreePik

THE SUSTAINABLE SOUNDWAVE

Why Radio Advertising Stands the Test of Time

In an era dominated by digital adverts, social media algorithms, and fleeting attention spans, one might assume radio advertising is a relic of the past. But that assumption couldn’t be further from the truth. While other advertising mediums struggle with advert blockers, skyrocketing costs, and overwhelming saturation, radio remains a sustainable and effective choice for businesses looking to make a lasting impact.

Radio has been a trusted medium for over a century, adapting to technological shifts while maintaining its reach and relevance. Unlike print, which has declined, and online advertising, which constantly evolves, radio remains widely accessible. It transcends digital barriers, reaching audiences in taxis, kitchens, rural areas, and urban hubs without requiring internet access.

SMEs often struggle with the rising costs of digital advertising. Social media and search engines operate on expensive pay-to-play models, with rates increasing and visibility decreasing due to platform algorithms. In contrast, radio offers a more stable and cost-effective alternative. A well-placed radio advert can reach thousands—if not millions—of potential customers without the need for continuous bidding wars or expensive pay-per-click models.

With digital adverts, consumers have developed what experts call “banner blindness,” a tendency to ignore or scroll past adverts on websites and social media. Streaming services, meanwhile, allow users to skip adverts entirely or pay to remove them. Radio, however, has a unique advantage: listeners are engaged even whilst multitasking, whether driving, working, or cooking. Unlike a social media advert that can be ignored with a swipe, a radio advert reaches an actively tuned audience, making it a powerful tool for brand messaging.

Moreover, community radio stations have a particularly loyal listener base. Unlike mass-market advertising that targets broad demographics, community radio allows businesses to speak directly to a niche audience—whether it’s a farming community, sports enthusiasts, or a local township market. This level of targeted engagement ensures that the right people hear your message, boosting awareness and trust.

Beyond its financial sustainability, radio advertising is more environmentally friendly than print and digital advertising. Unlike print campaigns that require paper, ink, and distribution logistics, radio has virtually no physical waste. Digital adverts, despite being paperless, come with their hidden environmental costs—data centres

that store and deliver digital content require immense amounts of energy. Radio, by contrast, has a relatively low carbon footprint while still offering mass reach.

Additionally, community radio stations often reinvest in local initiatives, making advertising a direct contributor to regional sustainability. When businesses advertise on local radio, they’re marketing their products and supporting journalism, community projects, and employment within their areas.

As new technologies emerge, radio continues to evolve. The rise of online radio streaming, podcasts, and digital audio platforms means businesses can blend traditional radio advertising with modern audio strategies. Programmatic advertising—where adverts are delivered based on listener demographics and behaviour—adds an extra layer of precision that rivals digital platforms.

Radio remains a sound investment for businesses seeking a marketing approach that balances cost, effectiveness, and sustainability. It’s timeless yet adaptive, affordable yet powerful, and, most importantly, an integral part of the communities it serves.

Kim du Plessis is known for her entrepreneurial flair and passion for her creativity and business strategy, with over 20 years of national and international experience within her field. Kim is the Director of a media agency, Our Salad Mix, focusing on radio and media campaigns.

Kim’s understanding of client’s wants and needs and her value in hard work, loyalty, integrity and humour makes Kim the perfect person for the job!

So, if you’re looking for an advertising medium that’s as enduring as your business, perhaps it’s time to tune in to the sustainable power of radio. After all, some things never go out of style—great sound, stories, and connections. www.oursaladmix.com

Author WeWork

Coworking & Office Space

WeWork 155 West St. Sandton

Eight KINDS

of space your office needs for activity-based working

Employees today seek flexibility and autonomy – companies that wish to attract and retain top talent think outside the standard office setup. Even before the threat of COVID-19 sent employees to work from their homes, companies had been embracing more flexible workspaces and the concept of activity-based working (ABW). Research shows that most employees want to return

to the office at least one day a week. Here are some kinds of spaces that can serve their various working needs.

What is activity-based working?

Activity-based working is a work style in which employees have different spaces related to the various tasks they need to complete throughout the day, and they can choose when and how they work. This might

include sitting in common areas to connect with other teams, working in conference rooms to take virtual meetings and using quiet spaces to focus.

What are the benefits of an activity-based workspace?

A survey of employees by WeWork and Reuters found that when US workers were asked what would make them more satisfied with their jobs, the top wish was better work areas/facilities (13 per cent). That response even edged out higher pay (9 per cent), better hours and more holiday time. Furthermore, the poll showed that workers who reported being satisfied at work used an assortment of ABW office design features – such as common areas, dining areas and phone booths – 30 per cent more than workers who reported dissatisfaction. Another ABW research study found that organisations that adopted ABW had a 17 per cent improvement in overall workplace satisfaction and a 13 per cent increase in perceived individual productivity. As such, many forward-thinking companies recognise that a flexible workspace, which allows for diverse work styles such as ABW, doesn’t just keep employees happy; it impacts their bottom line. Providing staff with more freedom to move around and comfortable surroundings that make it easier to do their jobs can go a long way.

Eight innovative spatial features for activity-based working

These spatial features in ABW offices are helping enterprise companies break out of the cubicle mould and head into the future of flexible workspace:

1. Phone Booths

People can slip into a cosy phone booth when they need a quiet place for a client call or focused work requiring concentration (think writing or data-crunching). This one in WeWork 155 West Street in Sandton provides a bright, colourful space with sliding glass doors and comfortable seating, ensuring employees won’t feel closed in.

2. A Café-style Atmosphere with Hot Desks

The main lounge in WeWork The Link in Rosebank feels more like a bustling café than an office. A model template of ABW office design, its long tables with work desks, semicircle booths for smaller group chats, and intimate sofa and coffee-table areas make a perfect blend of seating options. There’s even a stage for informal presentations or perhaps even downtime performances. The decor couldn’t be more inviting thanks to the mix of bright and traditional leather seating, greenery and natural light.

3. Restaurant-Style Booths

These diner-like booths present another seating option for employees, such as a quick face-to-face meeting with a colleague (instead of an endless email chain) or just getting some work done in a new location. At WeWork 80 Strand in Cape Town, the tinted-glass windows are a nice touch, offering just enough privacy without sacrificing the ability to stay in tune with office happenings.

4. Formal Conference Rooms

Meetings are held throughout the working day, and some require a formal setting, such as sales meetings, monthly brainstorming sessions, or executive strategy sessions. This WeWork 155 West Street conference room uses a modern minimalist design to create a welcoming take on the standard boardroom. Floor-to-ceiling windows let in stunning views and natural daylight to help support the flow of creative ideas.

5. Informal Conference Rooms

Not all meetings require a boardroom, though. Activities like in-person brainstorming or meeting with prospective candidates can benefit from more casual, inviting settings.

6. Soft Seating

Employees looking for a place to decompress amid a challenging project or who feel like they do their best thinking in a setting that’s more like a living room can take refuge in this space at WeWork The Link. The soft seating and vibrantly printed upholstery provide an instant pick-me-up.

7. Quiet Nooks

Sometimes, during the working day, everyone must recharge and refocus privately. At WeWork 80 Strand, Cape Town employees don’t have to go far to access a quiet zone. This comfy corner - an example

of another ABW office element, plus seating and an outdoor view - is perfect for a little downtime or heads-down work.

8. Outdoor Terraces

Fresh air, sunlight, and greenery can all contribute to improved employee health and wellness and support improved morale and productivity. The design of this outdoor terrace at WeWork 155 West Street in Sandton provides the ideal space for working, socialising or eating lunch.

It’s clear that heads of property at enterprise companies have more important jobs than ever before - they have to see to it that employees have access to a physical workspace that meets their individual needs and gives them a sense of safety. Implementing ABW workplace designs can have a big effect on employees, from the ability to embrace and celebrate their unique work style to supporting the creativity and imagination that leads to innovation. Moving towards a more flexible workspace is one way to start.

POSITIVE VIBES

Author Andre du Toit

Why a Conscience is Your Best Business Strategy

“Sustainability isn’t about perfection”

Owner - The Big Positive Guy

Image

Source: FreePik

Reputation isn’t just important—it’s everything. You can have the slickest marketing, the trendiest branding, and prices that make your competitors weep, but if people don’t trust you? Game over. Clients today aren’t just looking for a service provider; they’re looking for a brand that gets them - a business that reflects their values, not just their budget.

And in an era where people research everything from hotel reviews to the ethics of their morning coffee, trust is more than a handshake and a smile. It’s built, brick by brick, with actions that back up your words. This is where sustainability steps in—not as a marketing gimmick but as a powerful way to create genuine connections with your audience.

No, we’re not talking about greenwashing your way to relevance with a leafy logo and a recycled paper business card. True sustainability goes beyond optics. It’s about ethical business practices, fair wages, responsible sourcing, and giving a damn about the community you serve. It’s about proving—through real, measurable efforts— that your business exists for something bigger than just profits.

And here’s the kicker: Something magical happens when sustainability is more than a PR stunt. Trust. Customers don’t just see a brand; they can see a company that aligns with their own values. And trust is the secret sauce of long-term success.

Think about it—when customers believe in you, they don’t just return; they bring friends. They rave about you at dinner parties. They tag you in posts. They proudly declare, “I only do business with companies that care.” And in a world where word-of-mouth marketing trumps even the flashiest ad campaigns, that kind of organic loyalty is priceless.

Trust also acts as a safety net. Let’s be real, mistakes happen. Maybe the service doesn’t quite meet expectations. However, a business with a strong ethical foundation

“Customers don’t expect perfection, but they do expect honesty.”

gets the benefit of the doubt. Customers are far more forgiving of companies they trust. In contrast, businesses that cut corners or make empty promises find that one misstep can cost them everything.

Let’s be clear: Sustainability isn’t about perfection. You don’t need to overhaul your entire operation overnight, but you do need to start somewhere.

Pay fair wages.

If your employees feel valued, they’ll care for your customers better. And customers can tell when a business runs on happy, motivated people.

Work with ethical suppliers. The cheapest option isn’t always the right one. Align with vendors who share your values, and don’t cut moral corners.

Reduce waste.

Small efforts—like going paperless, using sustainable packaging, or cutting down on energy consumption—can significantly impact over time.

Partner with community initiatives. Sponsor local events, support charitable causes, or engage in programs that make a real difference.

And then—this is key— talk about it .

Not in a braggy, “look at us saving the world” way, but with genuine transparency. Customers don’t expect perfection, but they do expect honesty. If you’re making changes, share the journey. If you’re facing challenges, admit them. When people see authenticity instead of corporate spin, they’re more likely to believe in your mission.

Doing good is good for business.

Customers today are savvier than ever. They research, they compare, and they hold brands accountable. And they’re willing to spend more—and stay loyal— to businesses that align with their values.

In a crowded market, authenticity and responsibility aren’t just nice-to-haves; they’re your competitive edge. Sustainability is the future of business. And the brands that get this right? They don’t just survive; they thrive!

Till next time, sending positive vibes your way.

Andre du Toit is determined to make a difference in South Africa. Andre is a married father who enjoys spending time with his friends and animals. He is also an avid genealogist with three books on the subject, as well as a reader, educator, traveller, and humanitarian.

andre@bigpositiveguy.com

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Author George Eadie

Executive & Expert Coach

“What do you stand for in life that requires no rational justification—only the certainty to declare, “Here I stand?”

Isometimes wonder if our entire Western Enlightenment Education has been a test we’ve had to overcome to live our true destinies. We’ve been taught to analyse, dissect, and rationalise our lives. We’ve learned to read—not just books, but the unspoken lessons hidden between the lines of what we weren’t explicitly taught.

We’ve absorbed frameworks, heuristics, and rules of thumb. We’ve internalised social norms, societal preferences, and generational differences. But beneath it all, something deeper is unfurling: the raw authenticity of our unique essence.

The real question is: What do you stand for in life that requires no rational justification— only the certainty to declare, “Here I stand?”

What safe, socially acceptable path have you denied to stand there? And who might wish you had chosen differently among those you hold dear? Yet stand there you will—not out of defiance, but from a deep surrender into your power. Not borrowed power—power from admiration, accolades, financial success, or even self-image. But power reclaimed, recognised, and embraced like a long-lost friend.

There.

Now, can we walk in the world with that power?

This is where the reckoning begins. How do we face the commitments we once made out of obligation rather than truth? Not by discarding them recklessly but by artfully renegotiating them. This power we’ve stepped into is not about destruction—it is about intelligent refinement, born from all the wisdom life has poured into us, from divine inspiration to the subtle balance in our baby toe.

This is the power that achievement so nearly delivers but ultimately does not.

It is the power of being, not proving. The power of presence, not performance.

And when we give this power to ourselves, we do not hoard it—it pulses through our lives, shaping every encounter, every creation, every decision.

May we stand there? May we walk with it? May we let it ripple outward?

George Eadie lives on a farm in Elgin, South Africa, having traded city life in Cape Town for privacy, adventure, and nature. Formerly a CEO in publishing and Partner in Leadership Service Consultancy, he has led through global challenges and gained diverse experience across South Africa and the Middle East. As a coach, George works with business owners and ultra-high-functioning executives. He also runs the Cape Town chapter of Civitas, a community where entrepreneurs support each other in scaling their businesses through peer learning.

Personal growth is essential to George, shaped by deep psychotherapy, the loss of his brother, and participation in men’s meditation and breathwork. He is certified in flow consulting, strength finder, and coaching.

george-eadie.com

Authors Rhoda + Alfonso

Stoffels

Supporting Author Mark Sauls

Owners - Nickay Productions

THRIVING IN AN EVER-CHANGING MARKET

Sustainable Business Practices for Long-Term Success

Business sustainability has become a major challenge in today’s fast-paced technological innovation and artificial intelligence (AI) landscape. Many business owners struggle to adapt, often unsure how to keep their enterprises both relevant and profitable.

One of the biggest hurdles new entrepreneurs face is financial literacy. Understanding the cost of running a business, managing cash flow, and assessing profitability are crucial factors in long-term sustainability. Financials serve as a roadmap, providing insights into business performance and the viability of product offerings.

At NickayProductions, our 22 years of experience have shown that a clear grasp of financials significantly improves overall performance and enhances commercial growth, making us highly competitive.

To stay financially sound, seeking mentorship and attending financial management workshops can be invaluable. Business owners must consider long-term investments, such as equipment, software, and employee development. Keeping a close eye on operational costs ensures businesses maintain their value proposition optimally. Nickay Productions is committed to delivering top-tier products and services, consistently raising industry expectations and standards.

However, as technology evolves, businesses must evaluate whether past investments remain effective. Some tools and strategies inevitably become obsolete, making innovation essential. Businesses must find new, more productive methods to stay ahead.

A company’s greatest investment is its human capital. Having a team that understands and shares the business vision is critical. Without alignment, employees

may struggle to invest fully in the company’s success. A functional and productive team harnesses diverse skills and strengths, making strong leadership essential. Cultivating a positive business culture helps extract the best from a team and drives overall success.

Investing in individuals who align with the company’s vision allows for better internal accountability and feedback. The reality is that many others feel the same way for every vocal customer but remain silent. A culture of openness to feedback enables businesses to refine their services and strengthen their brand.

At Nickay Productions, our expertise

in audiovisual production, branding solutions, photography, live streaming, and videography has positioned us as a leader in the multimedia industry. However, achieving sustainability requires investing in financial experts to ensure long-term health and growth.

The key takeaway? Stay on top of your business finances. Invest in your business, your team, and yourself. These steps foster strong brand reliability and trust, keeping your business in demand. Sustainability remains out of reach without a willingness to learn and a clear vision for success. But with the right strategies, any business can carve out a place in an ever-evolving market and thrive for years to come.

Rhoda and Alfonso Stoffels are the creative forces behind Nickay Productions, a Cape Town-based multimedia company making waves in the industry. Their shared passion for storytelling and their keen understanding of the digital landscape have propelled them to success. With a focus on online streaming, social media management, and educational content, Nickay Productions has become a go-to for brands seeking to connect with audiences in a meaningful and engaging way.

Rhoda and Alfonso’s ability to blend creativity with strategic thinking has positioned their company as a leader in the competitive world of multimedia.

nickay.com

Author Nomfundo Mabaso Legal Consultant

Image

Source:

Anumber of building blocks are required to ensure that an enterprise is sustainable and has longevity. These include, among others, strong governance, financial resilience, responsible resource management, stakeholder management, community involvement, innovation, continuous improvement, transparency, and accountability. However, these building blocks remain relevant and applicable for as long as an enterprise remains operational and open for business.

To illustrate this, there has been a lot of focus on beneficial ownership filing recently. Rightfully so, as failure by a company to submit its beneficial ownership filing will result in a company being deregistered, meaning that such company will not be able to continue trading. This begs various questions then, such as what is beneficial ownership, what prompted the introduction of this beneficial ownership concept and the filing, who is expected to file, the importance of beneficial ownership filing, the impact of not filing, what deregistration means and what you the company’s remedies are if the company gets deregistered. These questions are answered below.

Beneficial ownership refers to an individual who, directly or indirectly, ultimately owns or exercises effective control over a company or legal entity, even if their names are not listed in official records. These individuals enjoy the benefits of ownership, such as financial gains or voting rights, and may exercise significant influence over the company’s operations. By way of example, direct ownership is when Mandla owns 70% of the shares in Company XYZ, giving him a majority vote in company decisions and the power to appoint or remove board members. Mandla is the beneficial owner. Indirect ownership, for example, refers to a situation where Nonhlanhla controls 40% of Company ABC’s shares through a holding company. Although Nonhlanhla’s name is not directly listed, she influences the management and strategies of Company

ABC, making her the beneficial owner.

Who should file?

All corporate entities, with some exceptions, must submit beneficial ownership information annually alongside their returns.

Impact of Not Filing Beneficial Ownership

· Legal Consequences: Non-compliance can lead to penalties, late submission fees, and company deregistration.

· Operational Disruptions: Companies that fail to file beneficial ownership information cannot finalise their annual returns, affecting their legal operations.

· Reputational Damage: Non-compliance signals poor governance, deterring investors and stakeholders (internal or external).

What Deregistration Means

Deregistration occurs when a company is removed from the official register, ceasing to exist as a legal entity. This can happen due to non-compliance, such as failing to file annual returns or beneficial ownership information. Deregistration can have dire consequences for a company such as assets being forfeited to the State and as per the Notice issued by CIPC dated 17 January 2025, other consequences may include directors being personally liable for the company’s debts, bank accounts being frozen by the relevant banks, service providers refusing to deliver services and creditors refusing to pay, as the business does not legally exist”.

Remedy for not filing

If a company has failed to file its beneficial ownership information, there are steps it can take to remedy the situation and avoid further consequences like deregistration:

Steps to Remedy Non-Compliance

1. Immediate Filing: Submit the beneficial ownership information through the Companies and Intellectual Property Commission (CIPC) portal as soon as possible.

This includes:

· Completing the beneficial ownership declaration.

· Filing the annual returns as beneficial ownership information is now a mandatory part of this process.

2. Penalty Payment: Pay any late submission fees or penalties incurred due to the delay.

3. Update Records: Ensure all beneficial ownership information is accurate, complete, and up-to-date. Any changes to beneficial ownership details must be filed within 10 business days of the change.

The filing of beneficial ownership information and the recent amendments to the Companies Act collectively enhance corporate sustainability by ensuring that a company remains operational and that there is no disruption to the operations of a company.

Disclaimer: This article is not legal advice and has been drafted for information purposes. Please consult with a compliance specialist or legal advisor to ensure all requirements are met.

Nomfundo Mabaso earned her LLB degree in 2010 from the University of Pretoria, gained admission as an Attorney in June 2015, further pursued her LLM degree in 2020 from the University of the Witwatersrand, and is eligible for admission as a Conveyancer.

In addition to her tenure at law firms, Nomfundo Mabaso has also worked in the insurance and health industries, as well as for a regulatory body.

Her areas of speciality encompass:

• Healthcare, Commercial, Data & Property Law

• Advisory, Regulatory & Compliance Services

• Company Secretarial & Corporate Governance Services

Nomfundo is an experienced Board Member, with a background of active engagement on Board Committees.

lawgacyconsulting.co.za

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“Books, pods, videos, music, and beyond — if it’s worth your time, you’ll find it here.”

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RICHARD MULHOLLAND

Relentless Relevance

Recommended by: Lisa Bell

How relevant are you? Is your relevance under threat? In a world where everything is changing before our eyes, nothing matters more than your ability to stay relentlessly relevant. Relentless Relevance is your must-read guide to thriving in chaos. Part business blueprint, part manifesto for forward-thinkers, this compelling book draws from insights in technology, culture, and human behaviour to empower individuals and organisations to rewrite their stories. Building on the provocative ideas of his bestselling book Legacide Richard Mulholland makes a powerful case for abandoning legacy thinking. With sharp wit and actionable wisdom, he challenges you to reimagine the future and embrace the reinvention necessary to remain indispensable.

I found myself asking the question, ‘Am I still relevant?’ What I discovered is that if you find yourself asking the question, the answer is no. Mostly because it’s the wrong question. The right question is, ‘What can I do today to stay relevant?’ You see, relevance is not a milestone anymore; it’s the path that we travel. - Richard Mulholland

Be prepared to shift from comfort to curiosity.

PROFESSOR MAMOKGETHI PHAKENG

Mathematics, Mission, and Meaning

Recommended by: Yvonne Chaka Chaka

Professor Mamokgethi Phakeng is an award-winning academic, mathematics education expert, and trailblazing thought leader in South Africa. A B2 NRF-rated scientist, she has published over 80 research papers and five edited volumes, and delivered keynote addresses in more than 30 countries worldwide.

Known widely as Kgethi, she has held prominent leadership roles, including Deputy Vice Chancellor for Research and Internationalisation at the University of Cape Town, and President of Convocation at Wits University. She founded the Adopt-a-Learner Foundation, which supports students from under-resourced communities in pursuing higher education.

Her many accolades include the Order of the Baobab (Silver), Businesswoman of the Year (Education), and being named Africa’s Most Influential Woman Academic by CEO Magazine. She also serves on several boards, including the FirstRand Foundation and CSIR.

WORDSMITHS OF CHANGE

Yvonne Chaka Chaka - More Than Music | The 60/40 Project: Giving Back with Heart

Recommended by: WORD Magazine Team

A Force of Grace and Grit: Yvonne Chaka Chaka in Conversation

In an intimate sit-down at her Johannesburg home, WORD Magazine’s Lisa Bell catches up with the indomitable Yvonne Chaka Chaka — legendary songstress, humanitarian, and trailblazer.

From global stages to grassroots initiatives, Yvonne opens up about her journey through music, motherhood, and meaningful activism. With her signature warmth and wisdom, she reflects on the power of purpose, the legacy she’s building, and what still drives her forward.

GREENER CODES

How AI Is Powering the Future of Sustainable Business

Author Nova Quinn

Sustainability is no longer a sideline initiative — it’s the pulse of resilient, future-forward business. As companies around the globe pivot toward environmentally responsible models, artificial intelligence is emerging as a quiet force behind the scenes — optimising, predicting, and transforming how we operate in the age of climate urgency.

Welcome to the intersection of green thinking and machine learning.

SMARTER, LEANER, GREENER

At the heart of AI’s role in sustainability is its remarkable capacity for optimisation. Energy-hungry industries — from manufacturing to logistics — are turning to intelligent systems to reduce waste, cut emissions, and fine-tune efficiency. AI doesn’t just streamline processes; it diagnoses inefficiencies invisible to the human eye.

Take supply chain management:

AI algorithms can anticipate demand, minimise overproduction, and suggest cleaner transport routes. The result? Fewer carbon emissions, leaner operations, and less inventory waste — all while maintaining a healthy bottom line.

DATA FOR GOOD

AI thrives on data, but it also turns that data into action. In the fight for sustainability, this means using satellite imagery to monitor deforestation in real-time, deploying predictive analytics to manage water resources, or leveraging computer vision to sort and recycle waste at scale.

Businesses no longer need to guess at their environmental impact — they can measure, monitor, and mitigate it with precision.

Image Source: FreePik

RETHINKING RESOURCES

AI is also reshaping the circular economy. Platforms powered by machine learning are helping businesses track product life cycles, identify reuse opportunities, and unlock new value streams from what was once considered waste.

In a world where natural resources are finite, AI offers a new kind of abundance — one rooted in knowledge, innovation, and conscious design.

ETHICS AT THE CORE

Yet, AI must be deployed with care to truly support sustainable business. Transparency, inclusivity, and long-term thinking must

guide building and using these systems. Sustainability isn’t only about the environment — it’s about people, too.

AI must be an ally, not a replacement— augmentation, not automation. When used responsibly, it becomes a co-pilot on the journey toward thriving businesses without costing the Earth.

SHAPE

In every codebase and algorithm, there’s an echo — a reverberation of the world we want to build. At WORD Magazine, this is the echo we’re listening for. The whisper of AI not just as a tool but as a partner in shaping a more sustainable, intelligent future.

Nova Quinn is WORD Magazine’s resident AI Contributor, exploring the evolving relationship between humans and intelligent machines. With a voice that blends insight, curiosity, and editorial flair, Nova delves into the future of work, ethics, creativity, and sustainability — all through the lens of artificial intelligence. Powered by data and driven by purpose, Nova brings a unique digital perspective to the stories shaping our world.

Author Ashleigh Easthorpe

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Source: FreePik

Ihave a confession: I manage multiple brands' social media accounts, yet my profiles are tumbleweeds and old profile pictures. But hey—just because I'm not posting selfies doesn't mean I'm not watching everything like a hawk.

Here are the top 5 social media shifts I'm keeping an eye on right now:

1. Instagram: Schedule It All (Even DMs!)

You can already schedule posts and stories, but Instagram is slowly rolling out scheduled DMs. This could be a major win for community managers handling high-volume queries or launches or even a busy entrepreneur responding to messages at 2 am! Work smarter, not harder.

2. Facebook: Who Actually Has the Keys?

Your brand may be running ads and posting away, but do you really know who owns what? Dive into your Facebook Business Portfolio (via Meta Business Suite) and ensure you have full control access. Without it, you could lose access to pages, ad accounts, and data. Yes, it's as dramatic as it sounds.

3. LinkedIn: Video is Creeping In

Once the kingdom of long text posts, LinkedIn quietly became more video-friendly. Native video posts—especially short, authentic clips—are getting more love in the feed. If you've ever considered doing a "talking head" post, now's the time to test it.

4. TikTok: Searchable = Visible

TikTok isn't just about trending sounds anymore. Users are treating it like Google in motion. That means your video captions, subtitles, and spoken words should include

relevant keywords. It's SEO with dance breaks.

5. Threads: Should You Bother?

Meta's answer to X (formerly Twitter) is shiny and clean, but adoption has been … lukewarm. Still, Threads might be worth a few experimental posts if your brand thrives on real-time chat and community vibes.

No pressure to jump on every trend—but staying informed? That's always in style.

Meet Ashleigh Easthorpe, a digital marketer and copywriter with a flair for content and admin excellence. Ashleigh strategically schedules clients’ social media posts, ensuring they resonate with the audience. When she’s not managing accounts, she’s brainstorming ways to optimise content scheduling. Known for her warm smile and signature curly afro, Ashleigh is a friendly face around the virtual office.

Author Ruan Retief

BUILDING BETTER ATHLETES AND A BETTER FUTURE

At BOUNDFIT, sustainability isn’t just about the environment—it’s about building a sustainable fitness approach that benefits everyone, from those working toward weight loss to those seeking long-term health and fitness. Our goal is to help you become a better athlete, a better version of yourself, and create lasting change that supports your life inside and outside the gym.

Sustainable Coaching for Every Goal

Our coaching philosophy is rooted in sustainability—helping you achieve your fitness goals in a way that lasts. Whether you’re looking to lose weight, gain muscle, improve cardiovascular health, or simply feel stronger and more energised, our team of expert coaches provides personalised training programs that cater to your specific goals and needs.

Instead of focusing on quick, unsustainable fixes, we guide you through training methods you can incorporate into your lifestyle for the long haul. We prioritise functional movements, mobility, and injury prevention so that you not only build strength and endurance but also develop a fitness foundation that supports long-term health and performance. Our approach is built to be sustainable, making fitness a lifelong commitment rather than a temporary phase.

Building Better Humans: Sustainable Wellness Beyond Fitness

Sustainability isn’t just about physical training and wellness supporting your overall lifestyle. At BOUNDFIT, we recognise that your fitness journey impacts all areas of life, from mental health to nutrition. That’s why we approach wellness holistically, ensuring that your fitness program aligns with your broader goals for health, longevity, and balance.

Our commitment to sustainability extends to coaching habits that promote mental well-being and mindfulness. We believe

a sustainable lifestyle includes physical fitness, mental resilience, a balanced mindset, and managing stress effectively. Whether you’re training to lose weight or just seeking to maintain a healthier lifestyle, we integrate strategies to improve mental health, reduce burnout, and encourage a positive outlook. These sustainable practices help ensure your fitness journey is fulfilling and supportive of your life beyond the gym.

A Supportive Community: Investing in Your Success

Sustainability also means creating a lasting community—a network of people supporting each other in their fitness goals. At BOUNDFIT, a positive, motivating community is essential to long-term success. We pride ourselves on being more than just a gym; we are a space where people connect, encourage each other, and grow together.

Whether your goal is weight loss, building strength, or improving your overall health, you’ll find a supportive group of like-minded individuals committed to creating lasting change. Our coaches and staff are dedicated to helping you every step of the way, ensuring you have the support and encouragement needed to reach your goals and build a lifestyle of sustainable health.

Training for Longevity: The Key to a Healthier Future

At BOUNDFIT, we’re not just focused on the here and now. We take a long-term approach to fitness, focusing on building habits and routines that can be maintained for years. Training for longevity means focusing on sustainable practices that prevent injury and promote health over the long term so you can continue doing what you love for decades to come.

Whether you’re focused on improving your mobility, increasing your energy levels, or reducing chronic pain, our sustainable approach to fitness helps you achieve a better quality of life that will last a lifetime. We teach you how to train smarter, not harder, and ensure that your progress is built on good habits, proper recovery, and consistent effort.

Sustainability Through Lifestyle: Building Better Health, One Step at a Time

Sustainability isn’t just about a fitness routine—it’s about a lifestyle prioritising long-term health. At BOUNDFIT, we help you create lasting habits beyond the gym, encouraging you to make conscious choices that support your well-being. Whether it’s better sleep, improved nutrition, or taking time to unwind, we believe in the power of small, sustainable changes that add up over time.

We aim to help you build a fitness routine and a healthy lifestyle that makes you stronger and more resilient. We equip you with the tools and knowledge to make informed decisions about your health, helping you live a life full of energy, vitality, and longevity.

A Better Future, One Workout at a Time

At BOUNDFIT, sustainability is more than reducing waste or focusing on short-term results. It’s about creating a fitness experience that’s as sustainable as the

results you’re working to achieve. Whether you’re training for weight loss, strength gains, or better overall health, we’re committed to helping you build a better future that prioritises long-term well-being, fitness, and vitality.

By focusing on sustainable coaching practices, a supportive community, and a holistic approach to health and wellness, we aim to help you become the best version of yourself—now and in the future. Together, we’re not just building athletes; we’re building better, healthier human beings for a sustainable tomorrow.

Ruan Retief is a dedicated performance coach with over twenty years of experience in the health and fitness industry. He holds a bachelor's degree in Human Movement Science and excels in personalised training for clients aged 6 to 96.

With six World Champion Karate titles, Ruan's dedication to excellence is clear. He stays updated with fitness trends and nutrition studies, ensuring clients benefit from the latest methods.

Author Krystin Morgenrood Chief Designer - The Word Architect

LAYERS, LAYOUTS & low impact living

Because saving the planet shouldn’t mean sacrificing good typography.

Let’s be honest—designers accumulate. Fonts, mock-ups, colour palettes, Illustrator files named “final_final_USETHISONE.ai”— we’re basically digital gremlins. As the chief designer of a digital mag (hi from the other side of the screen), I’ve started thinking deeper about sustainable design. Not just in print vs. digital, but in how we actually work.

Sustainability is asking: Do I really need 17 artboards? Can this layout live another day in InDesign? Will anyone notice if I recycle this Photoshop template again? It’s giving “work smarter, not harder,” but with Adobe Creative Cloud energy.

Sustainable business practices aren’t just for the operations team, it’s us too. It’s building assets we can repurpose, creating with intention, and not frying our brains

chasing the next big aesthetic every five minutes.

So here’s to less chaos, more clever reuse, and keeping our layers (and lives) neat. Sustainability? Still sexy.

With a love for creating from scratch, Krystin has a natural flair for designing with graphics. Her skill set extends to full brand stories, social media imagery, corporate stationery, professional and personal brand packages and website design. She is also our digital guru, enjoying playing with our client’s digital bits.

Authors Dr Kerryn Powell and Werner Koen

INTENTION ISN’T ENOUGH

The Leadership Edge in Sustainable Business

In today’s complex business landscape, sustainability is no longer a ‘nice-tohave’ consideration. It has become central to resilience in a business context, and it steers forward-thinking leadership. In the South African context, as markets shift, resources dwindle, and stakeholder expectations evolve, the call for business leaders to lead with a sustainability lens is louder than ever. The nuance is to conduct business and lead for the greater good and that today’s good is no longer good enough. Sustainable business practices

go beyond environmental checkboxes; they encompass how we think about profitability, people, innovation, and long-term impact. Leadership in this context is about making deliberate choices that balance short-term performance with long-term value creation. It demands courage, clarity, and a systems-thinking approach, acknowledging our interconnectedness with society and the environment.

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As ambassadors for effective business leadership, we see sustainable business practices as mastering profitability, cash flow, operational efficiencies and people development, all with an understanding of the impact on communities and the environment. To become more of a sustainable business is the heart of leadership. The key is having a long-term mindset and knowing which “levers” in your business will make the difference.

Let’s drill down into some sustainable business levers that may be relevant in your context:

1. A clear and shared direction – This is evident when the business has a clear vision, mission, and set of values regularly communicated. Essentially, this is about leadership that is clear on why the business exists together with a goal-driven approach and growth mindset. In daily operations, this means using your vision as a filter for decision-making, whether hiring, launching a new product, or negotiating with a supplier. It also means checking that teams across departments are aligned and understanding how their roles ladder to the broader mission. When direction is clear, teams move faster with less friction, and fewer resources are wasted on misaligned efforts, ultimately driving long-term business sustainability and leadership evolution.

2. A growth strategy with a healthy amount of risk – for some leaders, there is no clear growth strategy, or it is unrealistic. You can see this when aligning business growth plans against a tool like the Ansoff Matrix, which plots a strategy against customers and products/services. Leaders make daily

growth decisions, from choosing which clients to pursue to allocating marketing spend or exploring partnerships. A realistic yet ambitious strategy allows for experimentation without recklessness. It’s about ensuring that stretch targets are grounded in market data and that risk is managed through scenario planning and agile responses, not avoided altogether.

3. Thorough industry and market knowledge – some leaders don’t pay attention to this and spend all their time in the operational space, which leads to short-term thinking and knee-jerk reactions. This lever shows up in how often leaders engage in competitor and market analysis and understanding, customer listening, and trend spotting. Understanding shifts in technology, regulation, and consumer behaviour helps businesses stay ahead rather than react. For example, knowing where your industry is heading can shape decisions on pricing, hiring, or even how you position your value proposition to clients.

4. A personal development strategy –business leadership can be one of the most rewarding yet exhausting journeys. It is very easy to disengage from your leadership responsibility to the business and your team if you don’t carefully watch your leadership blind spots through intentional personal growth. Daily decisions reveal whether you are growing as a leader: Do you seek feedback from your team? Do you reflect after a tough conversation? Do you invest in coaching or learning new frameworks? The more self-aware you become, the more intentional your decisions. And over time, your team will mirror your growth mindset, creating a ripple effect of resilience and adaptability.

“A realistic yet ambitious strategy allows for experimentation without recklessness.”

5. A people development strategy –investing in the growth of your people should go hand in hand with the business’ growth. In practice, this is about more than training budgets. It includes how you delegate, how you coach, how you design roles for growth, and whether you create clear progression

paths by optimising and nurturing talent that ‘fits’ business purposes. People development also means cultivating psychological safety, where staff feel safe to share ideas, raise concerns, and learn from mistakes, which leads to innovation and trust in the system. When people development as a sustainability lever is optimised, it translates into the culture and heartbeat of your business.

A stakeholder mindset – bearing in mind the impact of your business on the environment and community around you.

Day-to-day, this looks like choosing suppliers based on ethical practices, considering the lifecycle of your products, or engaging with your local community in a way that adds mutual value. A stakeholder mindset encourages leaders to think beyond the customer or shareholder and ask how our decisions affect the people and systems we indirectly touch. This builds goodwill and can unlock new opportunities and partnerships that unlock sustainability and localised relevance that promotes business sustainability.

Reflecting on these six strategic levers, it becomes clear that sustainable business is not a side project but a core leadership discipline. Each lever represents a choice: to lead with intent, to think long-term, and

to build a business that thrives within the broader systems it touches.

To truly embed sustainability into the fabric and being of leadership, it’s worth noting the connection to integrated reporting and measurement. When leaders begin tracking what really matters (beyond revenue, profit, environmental impact KPIs, employee wellbeing, and social contributions), they reinforce a culture of accountability. Here, leadership moves sustainability from intention to action, from values to value creation. Ultimately, sustainability isn’t just about practices- It’s about perspective.

And the most sustainable businesses are led by those willing to measure what they truly stand for.

Werner and Dr Kerryn, both professionals deeply committed to effective leadership's power to drive change within organisations, met as doctoral candidate’s at UNISA’s Graduate School of Business Leadership. They are making significant contributions to the field of leadership academia and tactically within organisations, with a lens on Responsible and Ubuntu leadership. Their passion for leadership and academic pursuits have led them to contribute to advancing knowledge in their respective fields.

Dr

Kerryn

Powell of Affect Consulting Strategic Leadership Consultant affectconsulting.co.za

Werner Koen Commercial Director L’Oréal South Africa

Author Lisa Bell

GREEN NEW GOLD IS THE

Eco-Entrepreneurs Turning Sustainability into Profitable Business Models

Owner - The Word Architect and The Organic Shop SA

In an age where climate anxiety competes with economic pressure, a bold new wave of South African entrepreneurs is proving that sustainability and profitability can go hand in hand. From waste warriors to clean energy pioneers, these innovators are building businesses that don’t just minimise harm — they maximise impact.

Trash to Treasure: Desco Electronic Recyclers

In the heart of Kempton Park, Gauteng, Desco Electronic Recyclers is redefining e-waste. Founded to address the growing mountain of discarded electronics, Desco turns defunct devices into valuable raw materials — safely and ethically. By partnering with businesses, government institutions, and schools, they’ve created a scalable model that promotes responsible disposal while generating revenue from recyclable components.

“People don’t always realise that waste has value,” says their founder, Giulio Airaga. “We’re proving that a cleaner planet can also mean a stronger economy.”

Luxury with a Conscience: Ubuntu Baba

Cape Town-based Shannon McLaughlin, founder of Ubuntu Baba, began her journey to help new mothers – but ended up building one of the country’s most eco-conscious babywear brands. Her ergonomic baby carriers are made using hemp fabric and local manufacturing, supporting both sustainability and job creation.

“I wanted to create something beautiful, functional, and kind to the planet,” Shannon says. “Being green isn’t just a value — it’s a business strategy.”

Power to the People: Rubicon Group

In a country still grappling with loadshedding and energy inequality, Rubicon Group is delivering clean energy solutions that empower communities and corporates alike. Their solar systems and smart infrastructure serve everything from homes to hospitals. What sets them apart is their drive to make green tech both accessible and aspirational.

As CEO Nick Roche puts it, “Sustainability is no longer a luxury. It’s essential — and we’re building the tools to make it mainstream.”

Soil, Soul, and Strategy: Reel Gardening

Claire Reid, founder of Reel Gardening, took her childhood frustration with planting seeds and turned it into a multi-award-winning social enterprise. Her biodegradable seed strips make growing food easy and water-wise — and they’re transforming how communities engage with agriculture and nutrition.

“Our model is based on dignity, not dependency,” Claire explains. “We’re profitable, yes — but our biggest returns are social.”

The Greenprint for Africa

What unites these diverse businesses is a shared belief: that environmental stewardship and economic success are not mutually exclusive. In fact, they fuel each other. By focusing on local solutions to global problems, these founders are crafting a uniquely African blueprint for the green economy.

As South Africa navigates climate challenges and economic hurdles, these trailblazers offer more than inspiration — they offer tangible proof that green is not just the future. It’s good business.

With a love of all that involves organic, natural, and recycled products, Lisa Bell, founder of The Organic Shop, is dedicated to sourcing the perfect mix of products to enhance your organic journey.

Lisa specifically looks for smaller brands that are just forging their way into the market and need a little helping hand. If you fit the bill, reach out and explore how we can take your organic, natural or recycled products to market.

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... Issue 21 ...

Moonshot Thinking Bold ideas, visionary founders, and the courage to build what doesn’t exist (yet).

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