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potential on a calf crop through the understanding of genetics, health and management. Buyers want
they’ve been in production for almost a generation, but producers would hope to know that information before they invested time and money in replacements. Through genomics, we can use known genetic markers to give an indication of whether a female may last in the herd longer (or shorter) than others. The CHR will provide years of information before you have
low-risk, high-potential calves with earning potential. Producers want to highlight that their calves fit potential buyer’s needs. As opposed to traditional marketing slogans and empty statements let’s provide true awareness. We can Know or Guess. Choose Know. Follow this link to learn more about the FPC: www.
internationalgeneticsolutions.com
to invest years of time. Follow this link to learn more about CHR: www.
simmental.org/chr
IGS Feeder Profit CalculatorTM While the other two programs are focused around the cow herd, the FPC is centered around where commercial producers make ends meet. They’ve invested a lot of time and money into not only their cow herd, but also their bull battery because they know the role genetics play in the end product. They’ve also invested in their management protocols to ensure the feeder calves they raise will stay healthy and perform in the feedlot. These investments help producers stay profitable and build a more valuable feeder calf, but are their buyers aware of their commitment? The FPC is a third-party view of the profit Utah Cattleman Seedstock Edition 62
VOLUME 6
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FEBRUARY 2019