This issue features Loreen, Måns Zelmerlöw, Jan Guillou and many more. Read about our 18 merchants in Östermalms Saluhall located in Stockholm and elected among the world’s top ten food halls by international award-winning magazine Bon Appétit. In 2010 Östermalms Saluhall’s very own exclusive magazine was launched and is distributed to loyal guests – an affluent target group – and since then it has attracted several strong brand advertisers. The magazine is a biannual journal intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. Copies: 10 000. Reach: 30 000 readers and thousands of online views. Editor in Chief: Lina Bielsten. Art Director: Carolina Krupinska. Language: Swedish
