The winter issue of Östermalms Saluhall Magasin features Lasse Berghagen, Edward Blom, Jessica Folcker and Tommy Myllymäki. Meet all 17 traders in Östermalms Saluhall, located in Stockholm and elected the world’s seventh best food hall by international award-winning magazine Bon Appétit. In June 2010 Östermalms Saluhall’s very own exclusive magazine was launched and distributed to loyal guests – an affluent target group – and since then it has attracted a number of strong brand advertisers. The magazine is a regular journal that is intended to nurture frequent customers of the food hall, and enable a closer relationship to all partners. There is no segmentation by annual income, average age or gender, rather it’s a magazine for people who appreciate “la joie de vivre” and who are willing to pay for the high quality of life they actively care about. Copies: 7 500. Reach: over 30 000 readers incl. online views. Editor in Chief: Lina Bielsten. Art Director: Carolina Krupinska. In Swedish.
