Appreciating Our Individuality
Usually the first thing that comes to mind when you hear the word style is fashion, but I feel like style has a much deeper and complex definition. Style, in my personal opinion, really has nothing to do with fashion or clothing. In this world, trends fade, designs shift and always recirculate, but a confidence in owning who you are and a faith in what you represent is both classy, eternal and powerful. It can shift rooms, it can be a light to others, and it can change the world around you.
Style is knowing who you are, what you stand for, what you believe in, and what you want to say. It is doing what your heart leads you to do, with confidence and bravery. It is giving kindness and grace to yourself and others. To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
As you read through the features in this month's issue and learn about some other really amazing humans who have a style all their own, my hope is that you are inspired to follow the path that is truest to who you are, to lead with confidence, and to let your style make the world around you a better place. DESIREE GUSTAFSON, PUBLISHER
September 2024
PUBLISHER
Desiree Gustafson | desiree.gustafson@citylifestyle.com
EDITORIAL COORDINATOR
Sarah Erickson | sarah.erickson@citylifestyle.com
CONTRIBUTING WRITER
Sarah Erickson
CONTRIBUTING PHOTOGRAPHERS
Dana Martin Creative, Delaney Morrow Photography
Corporate Team
CHIEF EXECUTIVE OFFICER Steven Schowengerdt
CHIEF OPERATING OFFICER Matthew Perry
EXECUTIVE DIRECTOR OF HR Janeane Thompson
AD DESIGNER Branden Cooper
LAYOUT DESIGNER Amanda Schilling
inside the issue
Trends, Styles and Charming Touches
Getting
Ouzel Creative
Using
city scene
an extra grill to Adventure West Council, Scouting America to help support their fundraising 5: Nick and Kari Schaneman of Bumble Bee Blinds making dreams happen 6: Loveland & South founder appreciation happy hour at Rosie's Barbershop & Bar 7: The Sweetheart Winery team promoting their new frose flavors
1: Rylee Hupp, Joshua Sparks & Desiree Gustafson at Be the Gift's Annual Crab Boil Fundraiser 2: FUEL of Loveland event with speaker J.B. Kellogg of Madwire Marketing 3: Dixie Daly and Kari Wissel rocking pink at the Loveland Chamber After Hours 4: Poudre Valley REA donates
8: Chyna Maple creating beauty to greet guests at Resilient Soul Yoga 9: Debbie Davis, Deb Kelly, Desiree Gustafson, Deanna C Sloat and Stephanie Fancher-English at 2024 The Larimer Count Junior Livestock Sale 10: Larimer County Rodeo Queen Corra Fetzer carries the American Flag at the opening night of the Larimer County Fair 11: Carrie Ablin, Caitlin Wyrick, & Christina Watson of FNBO host the Loveland Chamber's After Hours Event 12: Katie & Marilyn Johnson of Be The Gift at the Foundry's Wednesday Night Concert Series 13: Shawna Hendricks at Neighbor to Neighbor's Home is Where The Heart Is benefit 14: Janese Lesoing, Kelly Boros, Brooke Cunningham & Miranda Minton at Neighbor to Neighbor's Home is Where The Heart Is benefit
NORTHERN COLORADO'S
BUILDERS
business monthly
Comeback Story Counseling Welcomes New Therapist
Comeback Story Counseling is thrilled to announce that Justin Walmsley, LAC MFTC has joined their team! Justin is a relationship and family therapist who specializes in high conflict situations including those impacted by infidelity or addiction. Justin is accepting new clients now, in person and online!
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Ouzel Creative to be Recognized as Silver Member in the Colorado Green Business Network
Ouzel Creative, local Loveland company that specializes in web design, branding, and marketing will officially be recognized in the Colorado Green Business Network at the silver member level. They will be recognized on September 27th at the CGBN recognition event for their work in reducing resource use and implementing operational best practices in sustainability and environmental management. At Ouzel Creative they keep sustainability top-of-mind, seeking to reduce their environmental impact and helping their clients do the same.
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Bar Lyssa Nightclub and Rage Room Now Open in Downtown Loveland
Downtown Loveland's premier destination, Bar Lyssa Nightclub and Rage Room is now open. Offering daytime adrenaline in their thrilling rage rooms and then transforming into a vibrant nightclub experience at night with top DJs, state-ofthe-art sound systems, and an electrifying atmosphere. Whether you’re celebrating an occasion, craving some fun destruction, or just need a night out, Bar Lyssa promises an unforgettable experience.
Styles TRENDS, AND CHARMING TOUCHES
Owners, Lauren and Sean Yeandle
ARTICLE BY SARAH ERICKSON | PHOTOGRAPHY BY DELANEY MORROW PHOTOGRAPHY
While perusing the dreamy displays of apparel, jewelry, home decor and more at The Spruced Goose Boutique, visitors are immediately immersed into a charming world of aesthetic delights and contemporary style. Located at The Promenade Shops at Centerra, The Spruced Goose is a woman, veteran, and law-enforcement-owned, small business that specializes in the latest fashion trends and gifts.
A beautiful pink bow and an example of the immaculate gift wrapping The Spruced Goose offers
Owned by Lauren and Sean Yeandle, it's the customer service and small yet extravagant touches that differentiate this boutique from any other. But it’s Lauren’s love for their customers that really sets them apart. She explains, “We treat everyone who walks in the door like they are our main priority, because they are! We want them to feel amazing when they leave here."
Recent Arizona transplants, Lauren and Sean moved to Loveland in 2020 after Sean’s family moved to the area. They came out to visit with their children (ages 11 and 15), fell in love with the area and immediately bought a house a street away from Sean’s parents. Sean, a patrol officer for the Loveland Police Department, SWAT TEAM supervisor, and Explosive Breacher; and Lauren, a former 911 dispatcher, knew that they wanted to work together in their new beloved community. Sean’s mom mentioned the idea of opening a store, so that’s what they did. Their idea for the Spruced Goose was born in August of 2023, with the store officially open in October 2023.
And now as the seasons again begin to shift, autumn has officially arrived at The Spruced Goose, and with it a beautiful assortment of pumpkins, slippers, cozy candles, and fall-friendly fashions. We recently had the pleasure of visiting the store and chatting with owners, Lauren and Sean. Lauren also gave us the lowdown on fall trends and styles, and what inspired this adorable boutique.
HOW DID THE SPRUCED GOOSE COME ABOUT?
“Sean’s mom, Sean’s sister, and I worked at a gift shop in Orange County, CA called The Green Pear for many years, and loved every second of it! We learned so much about what customers loved and didn’t gravitate towards, and we found our own favorite products over the years there. I think our favorite part about working at The Green Pear was meeting
A display of fall-themed merchandise at The Spruced Goose
Lauren wearing jewelry from The Spruced Goose
A carefully curated merchandise display topped off with a Goose trucker hat
the customers. That store was always a place where customers could come when they were having a bad day, they would find someone to talk to, we would pray with them, and really get to know them. The Green Pear is now closed, but ever since we always talked about opening a second Green Pear somewhere. We also offer complimentary and extravagant gift wrapping on all purchases which we learned how to do at The Green Pear. Sean’s sister actually wrapped hundreds of gifts for one of The Real Housewives of Orange County!”
WHAT FALL TRENDS AND STYLES HAVE YOU NOTICED SO FAR THIS SEASON?
“Leopard is backkkkk ladies! I am personally EXTREMELY excited about this because it never went out of style for me. Also, decorating early in your home for holidays is in and very popular. Winter accessories like beanies and earmuffs are a huge must.”
WHAT ARE YOUR FAVORITE FALL TRENDS AND STYLES?
“My personal favorite trend is a cozy chunky cardigan with a good pair of denim and sherpa slippers. I also love a beautiful velvet dress for holiday parties. And my favorite tip for sprucing up a home is a festive tea towel and a wonderful, strong candle.”
WHAT ARE YOUR FAVORITE STYLE TIPS?
“A good collection of basics is a must! You can do a lot with those, and I love being able to pair all of them with different accessories! And a good perfume too. If you smell good, you’ll feel good about yourself and be so much more confident! I am also a big advocate of only buying what you love, because you won’t wear it if you don't. Even if something is a little more expensive, it will last you a lifetime, and you will be able to enjoy it for years to come.”
A quaint corner of the boutique
Ouzel Creative
USING STYLE AND BRANDING TO HELP THEIR CLIENTS STAND OUT FROM THE CROWD
ARTICLE BY SARAH ERICKSON
PHOTOGRAPHY BY DANA MARTIN CREATIVE
Husband and wife team, Shawn and Katy Delehoy of Ouzel Creative are blending design, marketing and sustainability to create clear and cohesive branding for their clients with a distinctive flourish and style unlike any other. Ouzel Creative was established in January of 2022 and has been helping businesses nationwide with marketing, branding, websites and design work ever since. Lately, they’ve been ramping up their efforts closer to home here in Northern Colorado to better serve the place that they live in, work in, and love.
As artists and creatives forging their own path within the local landscape, Shawn and Katy understand what it’s like to be small business owners, and it’s from this knowledge that they aspire to utilize their natural gifts and strengths to help other local small business owners thrive. Their mission is to empower purpose-driven small businesses and organizations with strategic visual solutions. And they do this because they believe that remarkable people and brands are worthy of having the world take notice.
“We find that many small businesses are really struggling to juggle even just their daily tasks. So we like to partner with them as a design team that can take on their marketing, messaging, and branding and take that burden off their shoulders.”
Both Katy and Shawn grew up in Kansas but didn’t meet until they both converged upon Northern Colorado—Katy by way of Colorado State University and Shawn by way of his love for the mountains. Katy graduated from The Art Institute of Colorado in 2009 with a graphic design degree. She describes herself as an artist who has dabbled in an array of fine arts ever since she was a child including photography, pottery, and watercolor painting. When her mom asked her to design a digital graphic for her, she realized that graphic design was the perfect melding of all of her artistic talents and interests.
Shawn too, grew up with an appreciation and penchant for art and creativity. Always drawing, sketching, and doodling, during college he created elaborate chalk drawings for the bookstore where he worked. Chalk art turned into graphic design which blended with a mastery of coding and websites and master classes at the Minneapolis College of Art and Design. Eventually, with overlapping skill sets and stemming from their own loving and collaborative relationship, they decided to join forces, rebrand as a partnership, and launch Ouzel Creative.
When developing Ouzel Creative they knew that they wanted to embody and convey a number of integral concepts within their brand including sustainability, vibrancy, and resilience. An avid birdwatcher, Shawn immediately thought of the Ouzel. Also known as the American Dipper, the Ouzel is an aquatic songbird that lives on flowing rivers and is known to dip up and down as if dancing. It’s believed that they use this action to communicate above the noise of the rushing water, helping them stand out from the crowd.
Not only did Shawn and Katy’s venture parallel many of the qualities of the Ouzel, they also love a number of quotes from prolific naturalist and environmental philosopher, John Muir, who was so fond of the Ouzel that he devoted an entire chapter of his book “The Mountains of California” to beautifully and poetically describing its life and history.
"He is the mountain streams' own darling, the hummingbird of blooming waters, loving rocky ripple-slopes and sheets of foam as a bee loves flowers, as a lark loves sunshine and meadows. Among all the mountain birds, none has cheered me so much in my lonely wanderings, --none so unfailingly. For both in winter and summer he sings, sweetly, cheerily, independent alike of sunshine and of love, requiring no other inspiration than the stream on which he dwells.
CONTINUED >
“We believe in empowering purposedriven small businesses and organizations with strategic visual solutions because remarkable people and brands are worthy of having the world take notice.”
“It’s like a style makeover and transformation that they can experience and see for themselves and it brings a lot of excitement and empowerment.”
While water sings, so must he, in heat or cold, calm or storm, ever attuning his voice in sure accord; low in the drought of summer and the drought of winter, but never silent." - John Muir.
“We love the concept of the resilience of the Ouzel, but also of their vibrancy and singing above the noise of the river. It’s similar to how we help our clients rise above the noise,” Katy explains. “Not only that but they live locally on the Big Thompson River. There’s a nesting pair close to our house in River’s Edge National Area.”
At Ouzel Creative they keep sustainability top-ofmind, seeking to reduce their environmental impact and helping their clients do the same by being mindful of printed documents, digital data and energy usage, and helping to reduce digital footprints. They were also recently certified as a silver member of the Colorado Green Business Network. The CGBN is a voluntary program that encourages, supports, and rewards organizations that make the move toward the goal of true, operational sustainability. Ouzel Creative will be recognized on September 27th at the CGBN recognition event for their work in reducing resource use and implementing operational best practices in sustainability and environmental management.
Aside from their focus on sustainability, Katy recently acquired a StoryBrand Certification that truly sets their business apart from any other in the area. A unique framework and popular messaging tool, the StoryBrand Framework allows businesses to clarify their messaging, communicate value, connect with ideal customers and ultimately grow their business using a StoryBrand BrandScript.
“A lot of small businesses have trouble getting clear on what they do. They have a hard time because they’re so close to it. What we do by utilizing the StoryBrand Framework is improve clarity and establish cohesion between branding and messaging,” Katy explains.
But most of all at Ouzel Creative, Katy and Shawn strive to have fun and make meaningful connections while helping local businesses with their branding, web design, and marketing. After both coping with and then improving chronic illnesses, they’ve hit the ground running and are happy to be in a much better place health-wise. Not a day goes by that they are not grateful and delighted by the fact that they are not only healthy, but get to be creative in a business that they own and love every day.
Shawn explains, “I love the creative aspect of the design work that we do. The variety of the different things we do every day - it’s fun and it’s a creative outlet. We put on our creative thinking caps every day and love it.”
But even moreso, the husband and wife duo behind Ouzel Creative loves to see the transformations of the businesses that they work with.
“It's really exciting to see the transformation. When we are able to take a website from kind of this jumbled mess to something that's really structured and clarified and cohesively conveys their message,” says Katy. “It’s like a style makeover and transformation that they can experience and see for themselves and it brings a lot of excitement and empowerment.”
To learn more about Ouzel Creative and see their work visit their website at www.ouzelcreative.studio
LEARN MORE: Ouzel Creative is the husband and wife team of Shawn and Katy Delehoy located in Loveland serving Northern Colorado and beyond. Their passion is to use their creativity and design skills to help their clients uniquely communicate above the noise.
R A R E DOWNTOWNGEMS
There’s no shortage of enchanting shops to explore in our local communities. From antiques to flowers, music, crystals, home decor and more, our local landscape is filled to the brim with charming boutiques and friendly faces eager to help you find just the thing that you’re looking for. For this month’s Style Issue, we decided to saunter the streets of our local communities and get the word out about a few shops that exude style and charm and make our communities the treasure troves that they are. Here are a few of our favorite hidden downtown gems that you’re going to love!
CHECK OUT THESE DELIGHTFUL AND PERUSE-WORTHY SHOPS IN OUR LOCAL COMMUNITIES
ARTICLE BY SARAH ERICKSON PHOTOGRAPHY BY LOVELAND & SOUTH CITY LIFESTYLE TEAM
Willow River Music
524 N. Cleveland Ave, Loveland, CO
One of the newest additions to the downtown Loveland business community, Willow River Music is dispensing the gift of music in the most engaging and comprehensive way possible. Formerly known as Jensen Guitar Company and owned by Don Jensen, the shop was previously located in Longmont. It recently made the move to its new home in Loveland but remains Northern Colorado’s local authority in all things musical. Jensen started building and repairing instruments in 1992 from his home in Firestone, CO., and it’s his years of experience, attention to detail, and outstanding customer service that makes Willow River Music what it is—a true treasure. Don’s passion is palpable as soon as you walk through the doors. Rows of shiny instruments, the sounds of people laughing and playing instruments, and the friendly staff chatting with customers resound. Offering everything from instrument sales to lessons, rentals, repair, refurbishment and donation, house concerts and more, Willow River Music is passionate about providing every type of musical service you could imagine in a local, downhome way. Simply follow the sound and melody to this brilliant local gem in downtown Loveland.
Willow River Music
Canyon Collectables:
213 E. 4th Street, Loveland, CO
An antique store brimming with charm and nostalgia, Canyon Collectables in downtown Loveland is the perfect, local antique shopping destination. Selling its unique mix of merchandise for over 30 years, at Canyon Collectables you can literally spend hours roaming the intricately curated booths looking for treasures and one-of-a-kind additions to your home. You’ll be immediately transported back in time and whether you leave with the perfect vintage crystal punch bowl that you’ve had an eye out for, or that intricately carved spoon bracelet that caught your attention right as you walk in, this local favorite will keep you coming back for more. Canyon Collectables boasts an array of dealers and different wares to browse every time you visit and is a go-to destination for antique enthusiasts in Larimer County. Well-kept, reasonable prices and friendly staff make Canyon Collectables the perfect stop on your next shopping expedition.
Canyon Collectables
Pure Vibes Gifts and Wellness:
121 E. 4th Street, Loveland, CO
Talk about vibes, Pure Vibes Gifts and Wellness is downtown Loveland's ultimate purveyor of good vibes. As you step through the threshold of this captivating little shop and take in the sights, smells, and atmosphere, you'll feel your shoulders relax and your vibrations soar. This gift shop has everything for the mind, body, and soul and offers a variety of products and services aimed at promoting well-being and positive energy. Explore the tables and displays of crystals, candles, sprays, jewelry, books, beauty products, and more. Be prepared; you're going to leave vibrating on a higher level than when you entered. Pure Vibes Gifts and Wellness provides a fascinating range of gifts and items designed to enhance one's spiritual journey and overall sense of balance.
Pure Vibes
Wishful Living Decor, Gifts, Pantry
321 Mountain Avenue, Berthoud, CO
A must-visit in adorable downtown Berthoud, Wishful Living Decor, Gifts, Pantry is a veritable wellspring of stylish and interesting items such as wall art, jewelry, ethnic textiles and wood carvings, unique gifts, furniture and more. Born out of a love of travel, Wishful Living’s proprietor, Rudi Taylor, spent the past 38 years roaming the world in search of treasures, shipping home via both air and sea cargo, beautiful handcrafted furniture, jewelry, clothing and home décor. By simply browsing the beautifully curated nooks and crannies of this delightful shop, you can feel the passion and love through which the wares were acquired. "More than just shopping, it's an adventure!" is the store’s tagline and this theme is abundantly apparent to anyone who visits the store.
Wishful Living Decor, Gifts, Pantry
hacks HAIR
Part the top half of the hair in two sections. Create fishtail braids (or braids of choice) and tie them together in the back of the hair. Add a fashion accessory around a ponytail for a little extra fun!
reverse
fishtail braids
ARTICLE BY ABBI SULASKI
PHOTOGRAPHY BY POPPY & CO. BY KELSEY HUFFER
Part the hair down the center or side part, if preferred. Create braid(s) on the side of the head and secure with elastic. Twist the hair with braids into a simple bun, securing it with hair pins. Add an accessory for a classy touch.
simpleupdo
Braids to Keep You Chic All Year Long
Braids are a great way to add style and uniqueness to your hair style rotation and have been a staple in hair styles dating back to the 3500 B.C. This historical hairstyle is here to stay, so we wanted to share some go-to impressive looks.
PEEL EVENT
September 19th | 5:00 -7:00 pm
JOIN US AT THE SKIN LOUNGE FOR AN EXCLUSIVE PEEL EVENT Demos • Discounted prices on products and packages OVER 5K IN GIVEAWAYS
SEPTEMBER 2024
events
A SELECTION OF UPCOMING LOCAL EVENTS
SEPTEMBER 6TH - 8TH
Goodguy's Colorado Nationals
The Ranch Events Complex, 5280 Arena Circle, Loveland,CO | 8:00 AM
Street Rods, Customs, Street Machines and Muscle Cars displayed at the Goodguy's Colorado Nationals span the spectrum of automotive history, ranging from Model-A Fords to the radical Mopars and Chevrolets that ruled the streets during the late sixties. This action-packed event also includes a chance to drive the AutoCross course, listen to live bands, browse the manufacturers’ midway, kids’ zone and more!
SEPTEMBER 8TH
Honey Festival at The Loveland Farmers Market
Fairgrounds Park, 700 S Railroad Avenue Loveland, CO | 9:00 AM
A beelicious event at Fairgrounds Park, featuring several honey vendors, mead tasting, observation beehive, Busy Bee Kid Zone, Beeswax and bee-themed products. You'll also want to check out the Honeybee Hustle hosted by Sweetheart City Racing at this year's Honey Festival!
SEPTEMBER 8TH
Honeybee Hustle
Fairgrounds Park, 798 Railroad Ave, Loveland CO 80537 | 10:00 AM
Come challenge yourself at the Honey Festival while running the Honey Bee Challenge! There will be a 1-mile loop open for 1.5 hrs. Who can run the most loops in 1.5 hrs? Who can run the fastest? This year we're adding a Mini Honey Bee Hustle for kids 10 and under. They will have 30 min to run as many loops as possible!
SEPTEMBER 14TH
AIMS Aviation Day
6350 Aviation Cir, Loveland, CO | 8:00 AM
We're excited to bring back our annual celebration of flight — Aviation Day! This free, family-friendly event features live aircraft displays, virtual reality flight simulators, air traffic control simulations, drone demonstrations, and tons of STEM activities for all ages! There will be thrilling airplane flight rides available to purchase, live music, a beer garden, and food trucks.
SEPTEMBER 14TH
14th Annual Pastels on 5th St.
5th Street, adjacent to the Loveland Museum in downtown Loveland | 10:00 AM
Pastels on 5th is a free, family-friendly, community-wide sidewalk chalk art festival where artists, businesses, and downtown Loveland come together to transform 5th Street into a spectacular sidewalk gallery benefiting Alternatives to Violence. It includes live music, a marketplace with food and artisan booths, and a children's art area where kids can create their own sidewalk masterpieces!
SEPTEMBER 14TH
Main Street Wheels 4 Meals Car Show
MainStreet Car Care & Quick Lube, 1001 Mountain Ave, Berthoud, CO | 9:00 AM
Get ready for a day filled with classic cars and community spirit for a great cause at our MainStreet Wheels 4 Meals Car Show fundraiser! Whether you’re a car enthusiast or just looking for a fun family outing, this event has something for everyone! Entry fee of $25 includes welcome breakfast, show t-shirt, goodie bag, and a dash plaque.
SEPTEMBER 19TH
Peel Party at The Skin Lounge
140 Boardwalk Dr # D, Fort Collins, CO 80525 | 5:00 PM
Step into fall with peels that are worth it! As the leaves change, it's time for your skin to glow with the season. Join us at The Skin Lounge Peels event on Thursday, September 19th, for a fall-inspired peel event that will refresh and rejuvenate your skin, preparing it for the cooler months ahead.
SEPTEMBER 19TH
Bottles & Bouquets
Sweet Heart Winery & Event Center, 5500 W US-34, Loveland, CO 80537 | 6:00 PM
Join us for an exquisite outdoor experience at Sweet Heart Winery put together by Mod Picnic & Colorado Girl Gang! Indulge in a luxury picnic setup designed for your comfort and enjoyment, set against the picturesque backdrop of the river, and a curated flight of exceptional wines.
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SEPTEMBER 21ST
Aspire Fall Kite Festival
Fairgrounds Park, 700 S Railroad Avenue Loveland, CO | 10:00 AM
Join us for a day of fun at the Aspire Kite Festival, welcoming everyone from kids to adults! Enjoy live entertainment, interactive programs, kite design, flying workshops, pro demos, live entertainment, and activities for all ages.
SEPTEMBER 22ND
Loveland Chocolate & Cheese Festival
The Ranch Events Complex, 5280 Arena Cir, Loveland, CO | 11:00 AM
This year's event has doubled in size and we've added cheese! Enjoy a full day of chocolate and cheese sampling, shopping and entertainment, and meet some of the best local, regional and national chocolatiers and cheese sellers!
SEPTEMBER 27TH
Rooftop Social
Desk Chair Workspace, 201 East 4th Street, Loveland, CO 80537 | 5:00 PM
As the sun begins to set behind the magnificent Rocky Mountains, our rooftop extravaganza kicks off at 5 pm with the opening of our fantastic bar service. We'll also have Mechitas, the renowned food truck serving up mouthwatering, authentic Mexican cuisine and music courtesy of our favorite DJ Brian Howe from Howe Eventful.
SEPTEMBER 28TH
Quilt & Craft Fair
Johnstown YMCA, 165 Settler Way Johnstown, CO 80534 | 9:00 AM
Come join us for a day of community and crafting at the Johnstown Historical Society Annual Quilt & Craft Fair! Whether you’re a vendor, a crafter, a quilter, or a fan of all 3 – our fair has something for you! There will be a silent auction, quilt exhibition, and craft vendors. This year's featured presenter is The Rocky Mountain Wa Shonaji Quilt Guild.
For 3 days, Colorado’s first Certified Community Wildlife Habitat is going to get even wilder. VIEW THE HAPPENINGS