SBT issue 493

COMPLETING THE PROPERTY PUZZLE

HOW A JIGSAW PUZZLE LED TO A SUCCESSFUL CAREER IN PROPERTY

Rob Starr MBE

Nazila Blencowe

Welcome

Welcome to another edition of SBT

As I reflect on this latest issue of Sussex Business Times, one word keeps coming up: evolution

This edition is packed with stories of people and businesses adapting, growing, and finding new ways to stay true to who they are, from legal firms prioritising personal connection over corporate scale, to founders using AI to drive purpose-led change. Whether it’s across tech, property, wellbeing, or events, the theme is clear: progress doesn’t always mean disruption. Sometimes, it means returning to your roots with a fresh perspective.

Which brings me to our cover story…

This month we’re proud to feature Wilbury Residential (formerly Callaways), a name woven into the fabric of Sussex property for over 90 years. Under the leadership of Heather Hilder-Darling , the business has undergone a thoughtful rebrand, one that honours its legacy while embracing a more human, values-led approach to lettings and property management. It’s a powerful reminder that the strongest brands are built not just on reputation, but on relationships.

Elsewhere in the issue, you’ll find a diverse range of voices, from campaigners and community leaders to emerging entrepreneurs, each reminding us that success in business is ultimately about people.

As always, thank you for being part of the SBT community. We love telling these stories. Let’s keep evolving, together.

Warm regards,

Sam Thomas, Managing Director, Sussex Business Times

Joint Managing Director/Publisher

Sam Thomas

sam.thomas@countybusinessclubs.co.uk 07894 762304

Joint Managing Director

Lee Mansfield lee@lifemediagroup.co.uk

Production & Design

Kim Butler kim@lifemediagroup.co.uk

Accounts Clare Fermor clare@lifemediagroup.co.uk

Published by

The Business Group Sussex Ltd.

Licenced to TBG by Pixel Publications Ltd Unit 1a Swan Barn Business Centre, Swan Barn Road, Hailsham, BN27 2BY Printed by

Monthly News - Tech Focus: Serverless Print

How IT Document Solutions and Vasion Cloud are streamlining print management for the digital age.

Children’s Hospital Appeal

How toys and games are helping reduce anxiety at the Royal Alexandra Children’s Hospital.

Local businesses raising funds for Cancer Research UK, Crohn’s & Colitis UK, and more.

Graduate testimonials and insights from the University of Brighton’s business support scheme.

How purpose-led founders are reimagining business through people, profit, and planet.

Key differences and decisions for entrepreneurs starting out.

Why small, people-first law firms are winning trust and clients.

Major proposed reforms that could reshape the future of UK work.

Callaways rebrands after 90 years, the story of legacy, leadership, and solving the property puzzle.

How recording and analysing meetings can unlock hidden business value.

Eastbourne’s upcoming tech conference for forward-thinking businesses.

Placr

A values-first approach to matching candidates with culture.

Côte du Rhône 2021, a perfect autumn red from Maison Les Alexandrins.

Fast-paced

The Print Management Evolution: Why “PaperCut is Dead” and Universal Print Isn’t the Answer

Simon Vine, Business Development Manager at IT Document Solutions, in partnership with Vasion

IT Document Solutions and Vasion

Cloud Have the Answers

Your clients invested in print management for good reasons: cost control, security, and efficiency. But if they’re still running PaperCut’s server-dependent architecture or struggling with Universal Print’s connector limitations, they’re

missing the serverless revolution that’s transforming how modern businesses handle print infrastructure.

The Infrastructure Reality Check

PaperCut requires ongoing server maintenance, updates, and creates potential single points of failure.

Universal Print promises cloud benefits but still depends on Universal Print

Connectors, Windows systems that must run constantly with no high availability mode. When these fail, printing stops entirely.

Vasion eliminates this complexity completely. True serverless architecture means no print servers, no connectors, no local infrastructure whatsoever. Your clients get genuine cloud transformation, not just cloud-washed traditional systems.

The ROI That Speaks for Itself

• 87% of Vasion customers achieve at least 100% ROI.

• Almost half report over 200% ROI within 12 months.

The numbers don’t lie:

• PaperCut users save £2,000 – £5,000 annually per eliminated server, plus reduce helpdesk tickets by 90%.

• Universal Print users cut connector maintenance costs, Windows licensing overheads, and job limit overages, while gaining enterprise features Microsoft simply doesn’t provide.

One healthcare client saved £70,000 annually serving 7,000+ users across

multiple sites. Another organisation migrated 1,500 users and hundreds of printers in under two hours, impossible with traditional servers.

Why Partner with IT Document Solutions?

As the UK’s only Master MSP for Vasion, ITDS brings:

• Over 10 years of cloud print expertise.

• End-to-end migration support (discovery, design, deployment, and ongoing care).

• 98% client retention across healthcare, education, and enterprise.

You keep the client relationship, benefit from shared recurring revenue, and gain the confidence that transitions will enhance your reputation, not risk it.

The Uncomfortable Truth

The print infrastructure landscape

has shifted. Traditional server-based systems are becoming as obsolete as fax machines.

Your clients deserve:

• Scalable solutions for remote work.

• Genuine security.

• Zero infrastructure burden.

The question isn’t whether they’ll migrate to true serverless printing, it’s whether they will do it with you, or when a competitor shows them the future you overlooked.

Ready to Future-Proof Print?

Partner with IT Document Solutions and Vasion to lead your clients into the serverless era.

Let’s talk today about transforming print management into a cost-saving, revenue-growing opportunity.

www.itdocumentsolutions.com

Simon Vines

Sussex Cricket Launches Ticket Ballot for England Women’s International T20 at Hove

Sussex Cricket is excited to announce the opening of the official ticket ballot for the England Women’s International T20 against New Zealand Women at The 1st Central County Ground, Hove, on Monday 25 May 2026.

The ballot will open on Monday 2 September 2025 and close at 11:59 pm on Tuesday 30 September 2025. By entering the ballot, fans will have the chance to guarantee their place at this unmissable fixture and secure tickets at the lowest possible price before general sale.

Monthly News

Taking place during the May halfterm holiday, the match is the perfect opportunity for families to enjoy a night of world-class cricket together in a friendly, welcoming atmosphere.

England Women have a rich history at Hove, with two of the last three internationals at the ground selling

out, making this one of the hottest tickets of the summer.

The 2026 clash promises another night of high-energy, world-class cricket in a family-friendly atmosphere.

How the ballot works:

• Fans can enter the ballot for free via the Sussex Cricket website from 2 September.

• Successful entrants will be notified and given the exclusive opportunity to purchase tickets at the cheapest price available.

• Any remaining tickets will be released for general sale on 15 October.

• Sussex Cricket Members and previous Women’s International purchasers will also be given an exclusive window to buy tickets before they go on general sale.

Pete Fitzboydon, CEO of Sussex Cricket, said:

“It’s always special to welcome England Women to Hove, and we know how much these matches mean to our fans and the local community, who support Women’s sport so passionately.

“With two of the last three sell-outs, demand will be huge again in 2026, so the ballot is the best way to make sure you don’t miss out and to get the best price.”

Head to www.sussexcricket.co.uk to enter the ballot for tickets

Children’s hospital outpatient’s gets a facelift thanks to Rockinghorse

The outpatient’s department at The Royal Alexandra Children’s Hospital gets some new decorations thanks to Rockinghorse Children’s Charity and The Sussex Sign Company.

The Outpatient’s department at the Royal Alexandra Children’s Hospital is a busy place, with children and families coming in and out of the space every day, waiting for appointments at the various clinics operating throughout the week.

But waiting for appointments can be boring, and sometimes scary, for younger patients. Whilst the local children’s hospital charity already

provides toys, games and books for waiting patients, having a nice environment can also be really helpful to relieve the feelings of anticipation for younger visitors.

Plus, creating a welcoming space that makes it feels less like a hospital environment can help children worry less about future appointments.

And thanks to The Sussex Sign Company, the outpatient’s department now has some wonderful new decorations.

The Sussex Sign Company are experts in signage, from office signs to vehicle wraps, shop signs to wall graphics, their expertise helps businesses become more visible for their customers.

And Rockinghorse were lucky to have been chosen by the company as their Charity of the Year. This means the company fundraise for the charity throughout the year, taking part in events and challenges, along with generously using their skills to create something amazing for the Royal Alex.

Monthly News

The wall graphics in Level 5

The company have worked with Rockinghorse to design and create graphics for the glass panels surrounding the waiting area on Level 5 at the hospital. The decorations, encompassing the charity’s logo along with a range of fun images, games and wordsearches, have been created and recently installed to great effect.

Laura Barker, Play Worker at the hospital, said, “These decorations have made such a huge difference to the waiting area here at the hospital.

“Parents and families waiting for their appointments love playing with the games and it’s made the whole space much more welcoming and friendly.”

Maisie Miller, General Manager at Sussex Signs, who facilitated the project, said, “During our Charity of the Year partnerships, we always look for

ways our skills can directly benefit the charity we’re working with.

“While partnering with Rockinghorse, who provide such essential support to the Royal Alexandra Children’s Hospital, this project felt like the perfect opportunity to get involved. Creating a brighter, more engaging space for children and their families really resonated with us—but it’s also lovely to know that the doctors, nurses and hospital staff who do such incredible work every day now have a more uplifting environment too.

“The finished graphics are colourful, interactive and fun, and we hope they bring a little joy to everyone who uses the space.”

Amanda Hetherington, Head of Partnerships at Rockinghorse, was blown away by the decorations. She said, “These graphics look absolutely fantastic!

They make such a huge difference to the whole area and really will make a difference to children and families experience of visiting the hospital.

“They also make a real impact our wonderful colleagues within the NHS, with staff loving the new environment and noticing how the children love interacting with the puzzles and games.

“We really can’t thank The Sussex Sign Company enough for this amazing support. What they have done will have such a long-lasting impact on children and families spending time waiting to be seen, making the hospital environment so much more friendly and accessible.”

To find out more about this project and the many more that Rockinghorse fund and deliver throughout Sussex, just visit their website at www.rockinghorse.org.uk or call the charity on 01273 330044.

Karen Baker (staff nurse), Laura Barker (play worker), Becka Steel (physiotherapist) and Sophy King (healthcare assistant) in the Level 5 waiting area

From hidden gem to cultural gateway

Brighton Toy and Model Museum’s bold regeneration

Monthly News

Brighton is famous for its vibrant culture, independent shops and welcoming spirit.

Yet for many years, one of its most remarkable treasures has often been overlooked. Brighton Toy and Model Museum is home to one of the finest collections of toys and model trains in the UK – perhaps even in Europe – but until now its modest entrance and dim surroundings have hidden its brilliance from view. That is about to change.

This autumn, the museum embarks on a major regeneration project that promises not only to transform the museum itself, but also to brighten one of the city’s most neglected gateways. For those who turn left when arriving in Brighton by train, the first step into the city is

through the Trafalgar Street underpass: a functional but gloomy tunnel, with little to inspire or welcome. The museum’s team has secured funding and support to change that story, and in doing so, they hope to reintroduce the museum to both locals and visitors.

The centrepiece of the project is a brand-new façade. Where once a small doorway sat discreetly in the brickwork, the entire 20-foot arch will now become a fully glazed entrance, allowing people to peer inside and instantly sense the magic that awaits. For the first time in more than three decades, the museum will be able to showcase its world-class displays to passers-by, tempting curious minds to step inside.

Lighting will play a crucial role in the transformation. Brass Victorian lanterns,

designed in the style of the Southern Railway, will flank the entrance, while specialist lighting firm iGuzzini will illuminate the arches and walls along the length of the underpass. The result will be a brighter, safer and more inviting passageway that signals to visitors: you have arrived in Brighton.

Art will also have its place in the project. The much-loved murals of the Brighton Belle, which already grace two of the arches, will be lovingly restored and refreshed.

Together, these changes represent a £200,000 investment in the future of the museum and the surrounding community.

For General Manager Jan Etches, the project is as much about the city as it is about the museum. “We’ve always been

Jan Etches with Danny Sebastian - presenter of Bargain Hunt

North Laine. It’s about making the area safer, cleaner and more welcoming.”

The museum’s story is a remarkable one. Founded in 1991 by craftsman and collector Chris Littledale, it grew from his personal passion for model trains and tinplate toys. Littledale, now 83, remains the heart of the museum, still working six days a week in the on-site workshop. His skill as a tinsmith has won him an international reputation, restoring pieces for collectors around the world – including Frank Sinatra! His extraordinary dedication has made the museum what it is today: a labour of love, sustained by craftsmanship, perseverance and community support.

The collection itself is astonishing. Covering 4,000 sq feet, with 12,000 items on display and housed across four Victorian arches, visitors encounter working model railway layouts, dolls, construction kits and toys spanning the golden age of toymaking from the late nineteenth century through to the 1960s. Many pieces are unique or the finest of their kind, and while other toy museums

it could be recognised as the National Toy Museum – a title it would amply deserve.

Community support has been central to the regeneration project. Contributions have come from the Railway Heritage Trust, the Worshipful Company of Tinplate Workers, GTR’s Community Improvement Fund, the Community Rail Network, and local groups such as the North Laine Residents Association and the North Laine Traders Association.

Individual supporters have also played their part, from fundraising events to donations in memory of loved ones.

David Sewell, Chairman of the North Laine Traders, describes it as “a success story in leading the regeneration under the Railway Station. The Toy Museum has been a gem for years, but this project elevates it to a new level.”

As the work progresses, anticipation is building. The museum plans a launch event to celebrate the reopening, inviting the community to rediscover a place that has always been much more

Brighton Toy and Model Museum is not only securing its own future but also making a statement about the city it belongs to. A brighter gateway, a safer tunnel, a more visible treasure –together, these improvements signal that Brighton is a place where heritage and community matter.

www.brightontoymuseum.co.uk

Did you know that the museum can host private events and corporate meetings. It is a meeting space like no other. To find out more, email Jan Etches at jan@brightontoymuseum. co.uk or call 01273 749 494

The works are expected to be completed by 17th October. The museum will still be open and visitors can take advantage of a 25% entry discount while the works are taking place.

Working with charities is

an integral

part of what we do at Webtrends Optimize

At Webtrends Optimize, we are passionate about helping others and giving back to those who need it most. Working with charities and raising money and awareness is an integral part of what we do and is always a key part of our offering.

Monthly News

For the past 4 years, we have worked closely with Sussex Cricket Foundation as one of our main charity partners, as well as sponsoring their disability teams. We have also continually raised money for Cancer Research UK, and more recently for Crohn’s and Colitis UK after a member of our team was diagnosed with the disease.

As a team of people who have personally gone through difficult events and have been supported by some amazing charities, we understand how important it is to do our bit. We are constantly looking for ways we can be more involved in the local community, and what fundraisers we can engage with to raise money and spread the message about these worthy causes.

There are many enjoyable aspects of working for Webtrends Optimize, but one of our favourite parts is the close relationship we have with Sussex Cricket Foundation, the charity arm of Sussex Cricket.

The aim of the Foundation is to actively change lives through cricket across the community, and they have been incredibly successful with this. They have provided so many opportunities, particularly to young people, who wouldn’t have otherwise had access to these sporting facilities, coaches and teams.

Over the past few years, we have had the privilege of supporting and watching their different teams compete, with our sponsorship ensuring the D40 and VI teams have access to better facilities

and get to wear the same kit as the first team. It’s always great to invite family and friends to join us in watching them compete, and we have witnessed some fantastic success stories over the years.

Every May, we volunteer at their annual DIScoverABILITY Day, held at the County Ground in Hove, which continues to break boundaries within disability cricket. The last few years have seen record numbers of participants, with over 700 people attending and taking part in the activities. It’s always a special to be part of such a momentous occasion in the Sussex Cricket calendar, and our team love being involved.

We recently were joined by the Super 1s team in our Head Office, as they came to learn more about how workplaces can be accessible, inclusive and nurturing.

Sussex Cricket Foundation

It was really rewarding to showcase this side of a workplace and be part of an experience that could shape their future career steps. This partnership spans many different opportunities for both sides, and we are excited for what else is to come!

Starr Trust Ambassador

The Starr Trust continues to make a real difference to the lives of many young people through the dedicated guidance they provide and their commitment to removing any roadblocks that might hinder their success.

Webtrends Optimize have proudly supported The Starr Trust over the last 3 years, sponsoring and attending events, taking part in fundraising initiatives, and most recently, our CEO, Matt Smith has been part of two bike ride challenges, which collectively, have raised nearly £10,000! Matt is a huge advocate for the charity and feels passionately about the work the charity do. He was recently asked to become an ambassador for The Starr Trust to continue his support, pledging to continue fundraising for them through many different means.

Other fundraising

Our team love to keep active and are always up for a new challenge, meaning we have embarked on lots of different fundraising adventures over the years. We always take part in Macmillan Coffee Morning with lots of keen bakers in the team, as well as fitness challenges – last year we took part in Tough Mudder. Whilst things often get competitive, we really enjoy taking on a different challenge as a team.

We recently did a workshop at The House of Lords on Sustainable Income Growth with an agency partner specifically for non-profit businesses. We know how important it is for charities to maximise every visitor to grow and increase funding and believe your AB testing strategy is a key part of this. The workshop was incredibly well received, and we are looking forward to supporting more charities and nonprofit organisations with their website optimisation.

Our Journey to B-Corp

Whilst our skills and expertise at Webtrends Optimize are within data and

experimentation, we maintain the belief that it is up to all of us to make a difference to our communities and charities.

We recently made the decision to start our journey to becoming B-Corp accredited to cement our commitment and pledge to continue the work we do. Aside from servicing our clients and partners, we are committed to prioritising people and protecting the planet to serve a greater purpose.

There are many things which contribute to a company’s B-Corp status, and a lot of this we were already doing. For example, we offer a substantial discount to any charity/ non-profit business we work with, we work closely with charities to fundraise for them, and we donate part of our annual revenue. We are incredibly proud of our relationships with local charities and are looking forward to taking on some more challenges and continuing to make our workplace and output the best it can be.

www.webtrends-optimize.com

University of Brighton marks major milestone as 250th local business leader completes Help to Grow programme

The Help to Grow management programme recently celebrated a significant milestone, with its 250th business leader completing the course.

Monthly News

The achievement highlights the university’s crucial role in supporting the growth of Small and Medium-sized Enterprises (SMEs) across the region.

As SMEs account for 99.8% of the

UK business population, their success is a national priority. Help to Grow, a government-funded initiative, is designed to provide senior leaders with the tools and knowledge needed to scale their companies. Nationally, 91% of participants have reported improved leadership and management skills and would recommend the programme to others.

“The best aspect of the programme has been the opportunity to step back and think about the business structure, operations and future goals. Because of the programme we are now looking for an investor or stakeholder and to restructure the business. I would recommend the programme as it is important to reevaluate and rethink systems, values and operations.”

Dr Mel Dymott, Dr. Med Christie Schramek UK

“The programme provided value in allowing me to interact with people with similar SME challenges, providing interesting case studies to analyse and being informed and challenged by the expert speakers and facilitator. The programme helped me to focus on some small and large changes that need to happen to get us to where we want to be. It provides lots of benefits and tools to take away.”

Neil Walby, Acre Landscapes

The 12-week course, delivered through a blend of in-person and online sessions, equips leaders with the skills to develop a robust business growth plan with the support of university experts and a dedicated one-to-one mentor.

Here’s what our some recent candidates have to say:

“The programmes strengths lie in starting from basics and taking a step approach, getting you to reevaluate your processes and ask why you are doing what you do. The programme helped me get back to purpose and values, then reinstating these to the team ready for the next phase. It gave me real oversight of business and introduction to other business leads.”

Jamie West, FGS Organics Ltd

“The in-person sessions have been a highlight. It’s great to meet other businesses and have some interesting discussions. As a result of the course we are currently reviewing our entire pricing strategy following a competitor analysis. It has been very beneficial to take some time away from the business and look at a larger plan.”

Tracie Davey, Worthing and Adur Chamber

tim felix leadership Services ltd

Together, Apart: Why Hybrid Work Needs Human Connection

Remember when we used to learn things just by overhearing someone on a phone call across the office? Or picking up on a vibe in a meeting room and knowing something was up? That’s osmotic learning – and it’s getting harder to come by in the age of hybrid work.

Since the pandemic, we’ve all been sold the dream of working from anywhere. And sure, it’s brought plenty of upsides: more flexibility, less commuting, the ability to do deep work in peace. But at the same time, something subtle and important has been lost. Not just in business performance, but in our brains.

Monthly News

What’s lost in translation – and why it matters

Work isn’t just tasks and deadlines –it’s people. And when those people aren’t physically around each other, all sorts of invisible threads start to fray. We miss the quick clarifications, the spontaneous discussions, the shared sigh when the printer jams.

Researchers at the Digital Futures at Work Research Centre, led by Professor Jacqueline O’Reilly at the University of Sussex, have been exploring how digital transformation is reshaping our working lives. The research programme has examined everything from labour market access to workplace wellbeing – and one message keeps coming through loud and clear: digital tools are incredibly helpful, but they’re only part of the picture.

Remote and hybrid working can sometimes leave junior staff feeling lost, make mentoring feel like pulling teeth, and create awkward “us vs. them” silos between teams. Physical absence can create what social scientists call a social capital deficit; when the loss of informal relationships chips away at trust and psychological safety. It can be especially

difficult for new hires, or anyone who thrives on the spontaneous collaboration and support of working face-to-face.

“Ever since lockdown and the rise of remote working, we have considered how we can be an effective hybrid team,” says Daisy Wood, Sussex Innovation’s People, Culture and Operations Manager.

“We all appreciate the opportunity to get work done from home, but many of the things that underpin our work – from informal knowledge sharing to innovation and creativity, to basic team chemistry – depend on those touchpoints where people are sharing a space together. Our solution has been to schedule regular group activities ranging from ideation sessions to social events, as well as organising the working week around a

few core days where our entire team are in the office together.”

The science behind what we’re feeling

In conversation, there’s lots going on beneath the surface that we don’t consciously realise. Our brains have evolved to pick up micro-expressions: fleeting facial movements that offer subtle emotional cues. Studies show that empathic people register these expressions in milliseconds, almost without thinking. Online signals like these are often lost entirely. Delays, awkward camera angles or poor lighting can make it much harder for our brains to pick up the social cues we rely on to feel understood and to understand others.

Researchers at the University of Sussex have been studying a phenomenon called interoception, which describes our ability to sense our own internal bodily signals, like our heart rate. They’ve found that people who are more tuned into their own heartbeat tend to manage stress better, regulate their emotions more effectively, and even perform better when the pressure is on.

But it’s not just about what goes on

inside us individually. When people work together in person, their heart rates often subtly sync up. Groups whose physiological rhythms are more in sync tend to reach better agreements and collaborate more smoothly. It reflects a shared focus and a deeper emotional connection.

This synchrony is much harder to achieve in virtual settings. Without the full range of non-verbal cues – things like subtle posture shifts, shared breathing rhythms, and those fleeting micro-expressions – our unconscious coordination and emotional attunement become weaker. And that, in turn, makes building deep trust and truly smooth collaboration far more difficult.

Much has been written about “Zoom Fatigue” – the drained feeling that sometimes takes over after a day of virtual meetings. There are several contributing factors, from the effort involved in making your own expressions clear and readable, to maintaining unnaturally intense eye contact, to the increased cognitive load that comes from constantly trying to send and interpret non-verbal cues. There’s also the “mirror effect” – the

problem of constantly seeing and reacting to your own face on screen –to contend with.

What Sussex Innovation is doing about it

We’ve recognised that many of our members are spending less time in the office, but still value their collaborative time together. Ultimately, it can be difficult for growing businesses to justify an office space that’s empty half the time. So we’ve launched our new day office plan for people to drop in, work, and connect. These spaces are about more than desks; they’re about chance encounters, shared coffee breaks and impromptu mentoring moments that spark new ideas and build trust.

We’re not trying to turn back the clock on our modern way of working. Instead, we’re blending the best of both worlds (innovating, you could say): the freedom and focus of hybrid work with the richness of face-to-face connection. Because sometimes, the best ideas happen when you just happen to be sitting next to someone.

www.sussexinnovation.co.uk

Brighton cyclist to cross continent with just a ‘bag for life’

A Brighton adventurer is gearing up for a gruelling 3000 mile bike ride across the USA, crossing deserts and braving temperatures of over 40 degrees celsius.

Monthly News

Armed with a lightweight bicycle and kit so minimal it will fit in a supermarket-style ‘bag for life’, Matt Garman will ride 3,048 miles coast to coast, traversing the entire North American continent from California to Florida.

Garman will leave Mission Beach, San Diego on Sunday, September 14 and plans to complete the self-made challenge in five weeks, reaching the beach-side fort Castillo San Marcos in St Augustine on Monday October 27th.

“There’s no option except to finish as we’ve booked flights back for the 27th of October. I’ll be travelling light, just one set of clothes, my mobile and a credit card. All of my kit can fit into one shopping bag.”

During his marathon ride, 54-year-old Garman and his lifelong friend David Cox, 56, will cross the baking hot Colorado and Yuha deserts.

“The deserts will be the toughest parts but also the most beautiful. The ride will be tough and I’ll probably have a very sore bum by the end of it.”

To make the journey on time the duo will need to cycle for eight to nine hours per day covering often distances over 100 miles a day.

“My biggest worry is a crash or getting hit by a car or a truck. Other than that I am just really looking forward to seeing the vastness of the deserts and to meeting all sorts of people. It’s a major adventure with a dear friend which has

been 16 months in the planning.

“There are also 14 days in our planned route where we have to cover over 100 miles and our very longest day will be 127 miles. I’ve only cycled over 100 miles twice before.”

The serial adventurer is raising money for Rockinghorse Children’s Charity which supports children with life-limiting conditions and their families.

For his trip across the US, Garman will be riding a brand new carbon Giant Defy bicycle with Di2 electronic gearing.

It won’t be his first endurance test. Garman has previously rowed across the Atlantic, swum the English Channel and completed the notorious Ironman triathlon. Cox is also an adventurer who has also swum the channel, competed in Iron Man and the gruelling Marathon de Sables.

“I have always set challenges for

myself. I have a never ending need to demonstrate what I am capable of,” says Garman.

“I left school at 16 with no qualifications and did a lot of low paid jobs before finally running my own businesses. This was a very different route to that of my brothers, who were all high flyers academically and went to university. So a lot of this admittedly comes down to insecurity, I think.”

Off the road, Garman is a leadership expert and keynote speaker, having addressed organisations including NatWest, Lloyds Bank and Vistage.

His latest book, An Unconventional Journey into Leadership, was published earlier this year.

“There are many paths to greatness and most of them are very unconventional. I hope my ride helps to inspire people to embark on their own challenges.”

Sussex Cricket Foundation Workplace B’Ashes

The Sussex Cricket Foundation’s annual Workplace B’Ashes fundraiser has become a big hit during the summer, and 2025 was no exception!

On Friday 22nd August, sixteen teams from eleven local businesses took part in the fun and inclusive soft ball cricket tournament on the hallowed turf at The 1st Central County Ground, Hove.

Playing a round-robin of group matches, followed by semi-finals and some friendlies - the teams battled it out throughout the day to decide the eventual champions. In the early-evening

sun and in front of an enthusiastic crowd, the Sussex Cricket Foundation’s own team defeated Dotsquares in a very competitive final to claim the title!

The B’Ashes has become a firm favourite of many local companies, providing a fantastic corporate day out and raising important funds for the Foundation’s unfunded communitybased programmes such as Walking Cricket and Sporting Memories.

As Sussex Cricket’s charitable arm, our

aim is to actively change lives through cricket across the community. We use the game to deliver accessible and enjoyable opportunities that grow the sport, tackle inequalities, improve health and wellbeing and enable people to fulfil their potential.

Through our activities, we look to make cricket accessible to all, no matter what type of cricket experience people are looking for. To find out more about our work or how you can support, please visit sussexcricket.co.uk/sussexcricket-foundation

The missing middle: what Sussex entrepreneurs say devolution must deliver

The shape of Sussex’s future economy might not be defined in the future by how many businesses start, but how many scale - and whether political leaders understand the barriers in their way.

In two recent episodes of the Sussex And The City podcast, innovation advisor Simon Chuter and sustainable marketing entrepreneur Maddy Cooper explore what it really means to build high-growth businesses in the region - and what role a mayor could play in accelerating or inhibiting that growth.

Both offer a grounded but critical view of the conditions on the ground in Sussex.

And both suggest that without targeted intervention, the gap between ambition and action will only widen.

Scaling is hard - and largely unsupported

Simon Chuter has spent the past decade working with growth-stage businesses through Sussex Innovation, university partnerships, and Scale Up Sussex.

His argument is that the region has plenty of early-stage activity - but far fewer businesses that make the leap to 20+ employees or sustainable revenue growth.

He identifies five common barriers: access to talent, finance, markets,

leadership capacity and infrastructure - most of which are system issues that can’t be solved by founders alone.

“We’re talking about smart, driven people with viable products who hit invisible ceilings,” he says.

“The support they need is patchy, underfunded, or not coordinated.”

Sussex doesn’t lack innovation — it lacks joined-up ambition

Maddy Cooper left a successful career in global marketing to launch Flourish, a platform helping businesses navigate the complex rules around sustainability comms.

But even with a strong model and

national relevance, her business - like many others - has struggled to access meaningful regional support.

She compares Brighton unfavourably to Cambridge, where “support for highgrowth businesses feels strategic, fast, and focused.” In Sussex, she says, “There’s no clear hub, no visible plan, and no one to turn to.”

Her conclusion is that there’s a ceiling on ambition, and it’s cultural as much as structural.

What does this mean for devolution?

Both guests support the idea of a Sussex mayor in theory.

But they are wary of another layer of structure without substance.

Chuter calls for “a growth symposium with teeth” - a convening of successful entrepreneurs, funders, educators and public bodies to identify what’s already working and scale it up. Cooper is more direct: “Find the dozen

businesses with the biggest potential and back them.”

Both are cautious about top-down initiatives and one-size-fits-all strategies. But both agree that without investment in scale-up conditionsespecially mentoring, skills pipelines and access to risk capital - the mayoral authority will struggle to deliver on jobs or innovation.

The wider question

Sussex has a high number of small businesses, and many will thrive by staying small.

But with far fewer medium-sized employers, there are far fewer good jobs and opportunities for people to cut their teeth in business. In areas like Hastings, there are no companies employing over 200 people.

If the new regional leadership wants to change this, it will need to get serious about the middle of the economy - and recognise that while small is beautiful, it can’t be the whole Sussex story.

Everything you need to know about devolution in Sussex and Brighton can be found at sussexandthecity.info

Alternatively, scan the QR code for more information.

Value Added Partner Stories

We speak to Mary Kemp, co-founder of AI Potential

Tell us your Story?

If you had told me three years ago that I’d be building an AI company, I would have laughed. My partner and I had found our rhythm in corporate America - we understood the game, knew how to help businesses grow, and had built something sustainable together. Then generative AI burst onto the scene, and suddenly the ground beneath every industry began to shift. We spent countless late-night conversations weighing our options. Should we adapt our existing business? Play it safe? The comfortable path would have been to add AI as just another service offering. Instead, we found ourselves asking a different question: What if we could help people navigate this transformation rather than simply survive it? That question changed everything.

What has been your biggest business challenge to date?

Walking away from years of expertise and relationships wasn’t easy. There were moments of doubt - plenty of them. But as we began working with leaders who felt overwhelmed by AI’s possibilities, something clicked. We weren’t just building a business; we were becoming guides for people standing at their own crossroads. Today, AI Potential exists because we believe technology should amplify human potential, not replace it. When I watch a team member discover they can automate hours of mundane work and redirect that energy toward creative problem-solving, or when a leader realizes AI can help them think more strategically rather than just work fasterthose moments remind me why we made this leap. The technology fascinates me,

but the transformations in people inspire me. Every client who goes from AI anxiety to AI confidence reinforces that we made the right choice. We’re not just in the AI business; we’re in the business of helping people write their next chapter with courage and clarity.

What has been your greatest or proudest business achievement to date?

Standing on that stage, holding the Dynamic Business Award for Woman in Tech, I felt like I was living someone else’s story. Just a few years earlier, I wouldn’t have even recognised myself in that description. “Tech founder”? “Woman in Tech”? These weren’t labels I ever imagined wearing, especially not at this point in my journey. Yet there I was, representing not just my own unlikely path, but the collective courage of everyone who had believed in AI Potential from the beginning.

What type of clients do you currently work with and who are you looking to meet?

We work with organisations that occupy a fascinating sweet spot: they’re mature enough to have weathered challenges and built robust foundations, yet nimble enough to seize opportunities when they see them clearly. These are businesses that have earned their stripes through decades of serving clients, navigating regulations, and building trust within their communities. Many of our partners operate in sectors where getting it wrong isn’t just expensive—it’s reputationally damaging. In finance, a poorly implemented AI tool could compromise client data. In legal practices, it could affect case outcomes. In education, it could impact student experiences. In manufacturing, it could

disrupt carefully orchestrated supply chains. These leaders understand that AI adoption isn’t about being first to market; it’s about being right for their organisation.

Tell us a story/fact about yourself that people might not know?

Something people might not know about me is that I’m a volunteer racing marshall. It’s a world away from boardrooms and AI workshops, but I love it. Standing trackside, you’re part of a team keeping drivers and spectators safe, and you need to stay calm and focused even when things get unpredictable. For me, it’s a mix of adrenaline and community - being outdoors, working alongside people who share the same passion, and knowing your role really matters. In some ways, it’s not so different from business: you have to make quick decisions, trust your team, and be ready for anything.

How do you define Success?

For me, success is about people finding their courage. It’s seeing leaders move from fear to confidence, and teams realising they can use AI to focus on the work that matters most. Success is when people feel empowered, not overwhelmed, and know they have what it takes to thrive in a changing world.

Shape the Future of Purpose-Led Business

Get involved in a new campaign and trend report reaching up to 1 million founders and business leaders

Found & Flourish - an impact-led community and platform for purpose-driven founders - is teaming up with Plus Accounting and Projects and launching a landmark trend report and digital campaign spotlighting the future of business through the lens of profit, purpose, and people.

We’re gathering insight from entrepreneurs, founders, freelancers, and business leaders across the UK to shape a more inclusive, values-led vision of entrepreneurship - and we want to hear from you.

Why Get Involved?

• Be part of something bigger – Join a nationwide conversation redefining success in business.

• Amplify your voice – Share your insights and challenges, and you may be featured in our final report.

• Reach and recognition – Our final publication will be shared across a network of up to 1 million entrepreneurs, investors, and partner communities.

• Lead the change – Align your brand with a movement committed to creating businesses that work for people and planet.

What We’re Exploring:

• The role of values, equity, and social impact in modern business

• Smart growth strategies (not hustle culture)

• Barriers to inclusive entrepreneurship

• What founders really need to thrive in 2025 and beyond

Want to be featured?

Complete the survey and help shape the future of business.

Scan the QR code below or visit: www.foundflourish.co.uk/shapethe-future

You are invited to Alchemist’s Dead Man’s Ball - Brighton’s spookiest Halloween party.

Shiver your timbers with live performances, scary flash mobs and a deadly DJ set. Feast on a hog roast or vegetarian option, and swig your welcome drink.

Dress like a pirate (deceased!) or walk the plank.

Book fast - places are limited!

Sole Trader vs Limited Company: The pros and cons for your small business

Finance Paula Nurse, Client Service Director, Carpenter Box

When you start out in your own business, it’s not uncommon for you to find yourself as a one-person operation. You will oversee your own accounts, sales and marketing and everything regarding the products and services you provide.

In this article, we take a look at the differences between being a sole trader or a limited company and examine the pros and cons each option has to offer. This will help you to weigh up the best option for yourself and your business.

Sole trader

Sole traders are individuals, formally recognised by HMRC who run a business for themselves. They are often referred to as self-employed or freelancers. However, the official term for such people is ‘sole trader’.

When you register with HMRC as a sole trader, you must keep appropriate financial records and pay any taxes due. This includes tracking all eligible expenses, issuing invoices for any work undertaken and submitting self-assessment returns confirming your taxable income.

When to set up as a sole trader

You will need to set up as a sole trader if any of the following apply:

• If you have earned more than £1,000 from self-employment between 6 April and 5 April

• You need to prove you’re selfemployed, for example to claim TaxFree Childcare

• You want to make voluntary Class 2 National Insurance payments to help you qualify for benefits

Under employment, tax is deducted at source through the Pay As You Earn

(PAYE) scheme. Sole traders, however, use self-assessment to calculate their tax and NI burden which is paid to HMRC twice a year. This is unlike being a traditional employee of another organisation.

Alongside these tax payments, sole traders usually need to pay Class 2 and Class 4 National Insurance Contributions (NICs). The amounts are calculated automatically when you submit your selfassessment form online. You can find out more about this on the government’s Self-employed NI rates page.

Pros of a being sole trader

• It’s easier to set up as a sole trader: there’s less paperwork (although you still have to complete an annual tax return) and you don’t need to register with Companies House.

• You have a greater level of privacy than limited companies: if you set up a limited company, some of your personal details will be published in the records of Companies House. However, you’ll need to put some information out into the public domain if you’re to market your business effectively.

Cons of being a sole trader

• You have full liability if your business gets into debt: it’s possible to protect yourself from such things through the likes of professional indemnity insurance and payment protection

insurance, but keep in mind that liability for your sole-trader business ultimately lies with you.

• You may be at a disadvantage when bidding for big contracts: even if you are providing exactly the service a client is looking for, internal policies may rule you out because you’re a sole trader and they’ve decided to work only with limited companies.

• There is no to very little flexibility on the tax and NI you pay individually, compared to a limited company.

• You may not be eligible to claim tax reliefs: you have to be within the charge of corporation tax to be eligible to claim Research & Development tax reliefs and the creative industries tax reliefs. Therefore, you have to be a limited company in order to claim these reliefs.

The above information is relevant in the current year, however, from April 2026, HMRC are introducing Making Tax Digital (MTD) for sole traders who meet certain criteria. This article does not cover MTD.

Limited company

A limited company has its own legal identity and is structured as a business with shareholders and directors. The company can be run by just one person, however the setup is more involved than being a sole trader.

For limited companies run by an individual, the person in question becomes the director of the company and shareholder. They will take their remuneration by way of a salary, dividends (or a mix of both) from the business profits. How to remunerate yourself can be complex, but we can help to remove the complication.

To set up a limited company, you need to register with Companies House. You must file an annual confirmation statement and annual company accounts each year which will be on public record.

Pros of being a limited company

• They may feel more trustworthy to some clients: a limited company can give the impression of a greater sense of permanence and financial success.

• Limited liability: financial liabilities are placed on the company rather than on the individual(s) running the company. Generally, that means your personal assets aren’t at risk if you run a limited company.

• They can be more profitable: limited companies pay corporation tax rather than personal income tax. You also have far more flexibility in terms of how you remunerate yourself, affording you more tax planning opportunities.

Note that you may still need to apply for a registered trademark, if that’s relevant to your business.

Cons of being a limited company

• More paperwork: It takes more effort to set up a limited company, and the ongoing reporting requirements are more onerous including filing the accounts with Companies House and the Corporation Tax return with HMRC. It’s advisable for limited companies to engage an accountant to keep their finances in order.

Whether you become a sole trader or limited company you should also consider whether you need to be VAT registered. VAT registration is compulsory if your business’ annual turnover exceeds the VAT threshold. This is currently set at £90,000 per year.

We’re happy to talk you through your options when setting up your business so you can make the best decision. Get in touch on 01903 23094 to discuss your needs further.

Paula Nurse

Some companies partner with Seico because it is core to their business but they don’t have the inhouse expertise or an established reputation in mortgage brokering or commercial finance. Mortgages is a service they want to offer to their customers to enhance their service and they want to enjoy the additional revenue stream.

Other businesses want to broaden out the services they offer and see mortgages as complementary and helpful to their customers as well as generating an income stream for their company.

What do our clients say about us?

What do our clients say about us?

What do our clients say

Partners benefit from being able to confidently refer clients to a mortgage and commercial finance specialist with over 33 years in the industry who can expertly look after them for all their residential

or commercial borrowing needs.

If your business would like to discuss partnering with Seico Group and start enjoying the benefits, get in touch by emailing: gemma.king@seicogroup.com

www.seicogroup.co.uk/partnerwhitelabel-mortgage-service/ 01273 778888

What do our clients say about us?

Spend Nothing on Saving Money…

Our FREE 24/7 Mortgage Monitor Service ensures you never pay a penny more than you should. And it’s free forever, in two simple steps:

Why Small Firms Deliver Big Results

By Lucy Tarrant, Managing Director, Cognitive Law

When it comes to choosing a law firm, it’s easy to assume that bigger means better. Big names. Big offices. Big teams. But after more than 30 years in the legal industry, I’ve seen first-hand that what clients (especially business owners) really want is not size, it’s service. That’s why at Cognitive Law we’ve built a consultancy that puts people before process, relationships before red tape, and quality over quantity.

A boutique firm with big expertise At first glance, we might not look like every other law firm and that’s exactly the point. We’re proud to be organically home grown. We haven’t acquired or merged with another firm, and we have hand-picked every lawyer with whom we work. We’re quietly ambitious about our growth but vehemently opposed to playing the numbers game just to get bums on seats.

Careful cultivation of our boutique firm means we’re small enough to care about every single client, yet broad enough in expertise to meet all of their needs; from commercial litigation to employment law, later life planning, and most

recently (and excitingly), residential property.

Our newly launched residential property service offers a personal and responsive approach to what can often be a stressful process. Led by experienced consultant property lawyer Sara Le Grove, the service is already being recognised for its clarity, efficiency, and calm professionalism. For homeowners juggling multiple demands, having direct, one-to-one inperson support from start to finish offers reassurance and quick results that are often hard to find.

Direct

access. Real relationships.

One of the most common frustrations clients have with law firms is the layers they have to go through just to speak to their lawyer. At Cognitive Law, there are no switchboards, secretaries, or gatekeepers. When you work with one of our consultants, you get direct contact from the start and that doesn’t stop when the clock hits 5pm.

Our lawyers work for themselves, which

means they have the autonomy to structure their days and relationships in a way that works best for their clients, many of whom are other busy professionals and business owners. Want to agree a payment structure that suits your cash flow? Need to speak to us after traditional office hours? We can do that. Every client is looked after by a lawyer who is motivated, flexible, and focused on delivering value, not chasing billable hours.

Consultants who love what they do

Because our consultants have complete flexibility in how, when, where and for whom they work, they’re genuinely able to enjoy practising the law without any other distractions. We regularly hear things like,

Lucy Tarrant

“I love being able to do the work I want to do, when I want to do it, without having to get involved with the running of the firm.” That freedom not only improves their wellbeing, but it also means that clients are getting legal advice from someone who is energised and enthusiastic, not exhausted or pulled in other directions by competing pressures.

We’re a home for experienced lawyers who don’t want to work within rigid structures or be answerable to anyone other than themselves. They want to give their clients more, not just in terms of service, but in their time and empathy. The result is having clients who feel heard and supported from beginning to end.

Giving back

Our charity work isn’t a box-ticking exercise, it’s driven by genuine passions within our team. Working flexibly allows our lawyers the freedom to support the causes that matter most to them. For example, our later life consultant

Richard Bates has just taken on the coast-to-coast cycle ride from Whitehaven to Scarborough to raise money for The Starr Trust, a fantastic Brighton-based charity that supports young people to overcome obstacles and achieve their goals. We’re incredibly proud to support him in this challenge.

As a firm, we also champion St Barnabas House Hospice (part of the Southern Hospice Group), Focus Foundation, and George’s Rockstars, among others. Each charity we support reflects the interests of our individual consultants and the wider values we hold as a firm.

Sussex roots, national reach

While we’re based in Sussex and deeply connected to the Brighton business community, our consultants and clients span the country. Thanks to our flexible model and smart use of technology, we’re able to deliver outstanding service wherever our clients are without ever

losing that boutique, personal feel.

Bigger isn’t always better (No sniggering at the back please!)

Is bigger always better when it comes to legal advice? We don’t think so. At Cognitive Law, we believe that the best results come from real relationships; and those are easier to build when you’re working directly with someone who sees you, not a case file. When you’re working with someone who’s invested in your outcome, experienced in your sector, and has the freedom to work in a way that suits you.

We may be boutique, but we’re built for impact. And we’ll continue proving that small firms really can deliver big results.

www.cognitivelaw.co.uk

Karen Blakesley

Mandy Tourle

Mayumi Hawkes

Rehana Ali

Richard Bates

Sara Le Grove

UK Government’s Employment Rights Bill Roadmap: A New Chapter for Workers

In July 2025, the UK Government published its long-awaited roadmap for implementing the Employment Rights Bill, The roadmap outlines a phased rollout of 28 major reforms between 2026 and 2027, with some changes taking effect immediate ly after Royal Assent, expected in Autumn 2025.

This ambitious reform agenda is part of the government’s broader “Make Work Pay” mission, aimed at tackling low pay, insecure work, and outdated employment practices. It promises to reshape the UK’s labour market by introducing new rights, enhancing enforcement, and promoting fairness and flexibility.

Core Objectives of the Bill

The Employment Rights Bill seeks to:

• Guarantee day-one rights for key

entitlements like unfair dismissal and parental leave

• Improve access to flexible working arrangements

• Protect workers in precarious roles, including those on zero-hours contracts

• Strengthen trade union rights and industrial relations

• Promote equality and transparency in the workplace

• Establish a new Fair Work Agency to enforce labour standards

Phased Implementation Timeline

The roadmap breaks down the reforms into four key phases:

Phase 1: Winter 2025 – Immediate Changes

• Protections for industrial action participants: Workers will be shielded from dismissal for lawful participation

• Simplified rules for industrial action ballots and notices

Phase 2: April 2026

• Day-one rights for paternity leave and unpaid parental leave

• Statutory Sick Pay (SSP) extended to low-paid workers and available from day one

• Fair Work Agency launched to enforce minimum wage, holiday pay, and SSP

• Doubling of protective awards for breaches in collective redundancy consultations

• Sexual harassment recognised as a whistleblowing issue

Phase 3: October 2026

• Restrictions on fire-and-rehire tactics

• Expanded trade union access rights

• Duty to inform workers of union rights

• Extended tribunal claim time limits (from 3 to 6 months)

• New protections for harassment and sexual harassment

Phase 4: Throughout 2027

• Day-one unfair dismissal rights, with a statutory probation period (government prefers 9 months; Lords suggest 6 months)

• Guaranteed hours contracts for zerohours workers who regularly work set hours

• Bereavement leave introduced for pregnancy loss

• Equality action plans required for large employers, including menopause support

• Strengthened flexible working rights and clearer shift notice requirements

Major Reforms in Detail

1. Flexible Working by Default

Employees will be able to request flexible arrangements from day one. This includes remote work, compressed hours, and flexitime. Employers must provide “reasonable” grounds for refusal and consult with employees before making decisions.

2. Unfair Dismissal Reform

The right to claim unfair dismissal will become a day-one entitlement. However, employers may dismiss during a probationary period using a “lighter-touch” process. This reform aims to balance worker protection with business flexibility.

3. Zero-Hours Contracts

Workers on irregular contracts will gain

the right to request more predictable hours. Employers must give reasonable notice of shift changes and compensate for cancellations. These protections will also apply to agency workers.

4. Transparency and Equality

Large employers (250+ staff) must publish Equality Action Plans, including gender pay gap data and menopause support. This is designed to foster inclusive workplaces and reduce systemic inequalities.

5. Strengthened Enforcement

The newly formed Fair Work Agency will have powers to inspect workplaces, demand documents, issue penalties, and bring legal proceedings on behalf of workers. It consolidates existing enforcement functions and is expected to expand its remit over time.

6. Industrial Action and Trade Union Rights

The Bill enhances protections for workers involved in lawful industrial action and simplifies the process for ballots and notices. Trade unions will gain greater access to workplaces, and employers will be required to inform workers of their union rights.

7. Bereavement Leave for Pregnancy Loss

New rights will allow time off for grief following pregnancy loss at any stage, including miscarriage and ectopic pregnancies — a compassionate expansion beyond current rules.

8. Tribunal Time Limits Extended

The time limit for bringing employment tribunal claims will increase from three to six months, giving workers more time to seek justice.

9. Pay and Tips Transparency

Employers will be legally required to pass on 100% of tips and service charges to workers. Pay structures must be more

transparent to help close wage gaps.

Industries like retail, hospitality, manufacturing, and logistics are expected to face the greatest implementation hurdles due to their reliance on in-person work and variable scheduling.

What’s Next?

The government has scheduled consultations to refine the details of several reforms, including the statutory probation period and guaranteed hours contracts. These consultations will shape the final regulations and help employers prepare for compliance.

While the Bill has passed through the House of Commons, it is currently in its final stages in the House of Lords. Royal Assent is expected in Autumn 2025, triggering the first wave of reforms.

The Employment Rights Bill represents one of the most comprehensive overhauls of UK employment law in decades. It promises stronger rights and fairer treatment for workers, but also demands significant adjustments from employers. As the roadmap unfolds, both sides of the labour market will need to adapt to a new era of transparency, flexibility, and accountability.

If you need confidential advice on any of these challenges, or any employment related issues contact Alex Jones at ajones@365employmentlaw.co.uk

Alex Jones

Completing the property puzzle

Callaways is celebrating its 90th birthday with an exciting rebrand to Wilbury Residential, SBT meets Heather Hilder-Darling, the owner of the long-standing Hove agency.

Cover Story

On a windswept Brighton seafront, rows of brightly painted beach huts stand in cheerful defiance of the weather. For many, they’re just a pretty backdrop for a weekend stroll. For Heather HilderDarling, they’re part of a market she knows better than anyone. “I can tell you the sale price of a beach hut from 12 years ago without looking it up,” she laughs. “It’s a small world - and in Brighton & Hove, the beach hut world is even smaller.”

Heather is the owner of Callaways, the long-standing estate agency celebrating its 90th anniversary. Or at least she was. Callaways has now been reborn as Wilbury Residential.

With over 15 years at the helm, she has steered the business through recessions, market booms, political uncertainty, and a pandemic, all while holding fast to her belief that estate agency is, above all, a people business.

Her passion for property started long before she knew it could be a

career. “When I was six or seven, I got a jigsaw puzzle for Christmas - a big stately home, just the façade. I loved piecing together the windows and porticos,” she recalls. Soon after, her father’s work took the family to Kilmarnock in Scotland. “We moved into a brand-new development, and my sister and I would walk around the unfinished phases, balancing on foundations, deciding which room would be which. That’s probably where the creative spark began.”

Since then, Heather has moved 22

times, lived in France, Belgium, and Italy, and developed an instinct for understanding not just the bricks and mortar, but the people whose lives are shaped by them.

Early Career: Sexism and ‘Knowing Your Place’

Her first job in estate agency came in the 1980s, after she returned to Worthing from Europe. The experience was eye-opening, and not always in a good way. “Back then, women weren’t negotiators. We were generally only hired as secretaries. If we went out on viewings, our role was to hold the end of the measuring tape. As a woman, you ‘knew your place’,” she says.

It was a stark contrast to her experience abroad. In Brussels, she had worked for companies on an international scale in communications, biscuits and the European Referendum. Not many people will remember an early computing company called Wang which introduced some of the first business computers in Europe, but Heather does. “It was frustrating because I knew I had the skills and the tech knowledge, but

in estate agency at that time, there was still a very clear hierarchy - and women seemed to be at the bottom of it.”

Networking in those days often meant entering all-male spaces. “I remember a golf day with 100 participants where I was the only woman. Golf was great for meeting people, but I wasn’t going to drink pints all night just to fit in.”

Meanwhile, she was raising three young children without family nearby to help. “There were no school clubs or after-school care like there are now. I somehow managed to cram a full-time job into part-time hours. In the school holidays, the kids spent a lot of time at Worthing Leisure Centre, just so I could keep working.”

Taking the Leap

Around 1988, I spotted an advert in the local newspaper for a vacancy as ‘Land Buyer’ for McCarthy & Stone. I encouraged my husband Bob, (then working for an estate agency) to apply, as I knew it would suit him to the ground. He got the job - and we live to tell the tale almost 40 years later. One of

his first commissions went on buying our first buy-to-let and so we began building knowledge and our portfolio.

By the early 1990s, Bob had built a successful career in estate agency, but redundancy during the housing crash became the push they needed to go it alone. Together they launched Land & Brand New Homes, specialising in strategic land sales and show home marketing. “When Bob said he wanted to start the business, we had three kids, a 15% mortgage, and two dogs. I thought he was mad,” she laughs. “But it was the best thing we ever did.”

The entrepreneurial spirit became part of their identity. “We’ve been through so many economic ups and downs that we’ve learned to adapt rather than panic. You keep faith, you work hard, and you find a way through.”

Buying Callaways

In 2007, Bob spotted an opportunity. “He mentioned an agency I might like - it turned out to be Callaways in Hove. It had been around since 1935 and had a great reputation,” Heather recalls. She

bought the business and moved into its Church Road premises. “In 2024, we relocated to our own self-contained offices in Wilbury Grove. It’s off the high street, but easy for clients to find and it feels very much our own.”

Some landlords have stayed with Callaways since before Heather bought it. “That kind of loyalty comes from trust, consistency, and delivering what you promise.”

The Human Side of Property

Heather describes Callaways as “a boutique agency” - not in size, but in ethos. “We know our clients personally. We’re not just processing transactions; we’re helping people through some of the biggest changes in their lives.”

A significant part of that work is supporting clients who feel left behind by technology. “If you’ve lived in the same house for 40 years, suddenly facing anti-money laundering checks, GDPR, and endless online forms can be overwhelming,” she says. “Some clients don’t have mobiles or internet

access. We break it all down, guide them through it step-by-step, and make sure they have the support they need. Sometimes that means sitting down with them and filling things in together.”

For Heather, this isn’t an optional extra. “For many clients, especially older ones, this level of help makes the difference between them feeling confident or completely lost.”

Brighton’s Beach Hut Queen

If you’ve read a newspaper article about Brighton & Hove beach huts in the last decade, chances are Heather was quoted. Her niche expertise began during lockdown with no one else to carry out the role. “I thought, right, I’ll get stuck in - and I loved it,” she says.

Her connection to beach huts goes back even further. Bob’s family owned one in Rottingdean when he was young. “They’re more than just huts; they’re little havens. I’ve sold them to young families, grandparents, and everyone in between.”

She’s been a regular speaker at Hove

Beach Hut Association AGMs, appeared on BBC’s The One Show, and built a blog series around the lifestyle and culture of hut ownership. “People know they can call me years after a sale and I’ll still have the details. It’s a small market, but it’s built on trust.”

Rebranding for the Future

In 2025, 90 years after it was founded, Callaways became Wilbury Residential, the fourth rebrand (but first name change!) since Heather took over. “Branding needs to keep up with the times,” she explains. “Our black, white, and gold look is elegant, but lots of agencies use similar colours now. We want to stand out, be brighter, appeal to new audiences, and show that we’re forward-looking. We’re moving from “Callaways Sales & Lettings” to “Wilbury Residential” – a name rooted in our location and future-focused identity.

The rebrand also reflects an internal shift. “We’re developing our management team so they can lead the business in future. We’re introducing auctions, embracing AI, and looking

at acquisitions. The aim is to keep evolving without losing the personal service we’re known for.

“The agency is in good hands. We have Laura Simpson (who’s quite rightly becoming the Queen of Beach Huts due to her knowledge and impressive number of beach sales! but also manages sales and lettings), Melanie Hilder who manages property maintenance and repairs, alongside various other responsibilities, and Vanessa Light who is our inhouse Company Accountant and has no end of skills.”

At the heart of the rebrand is the focus on the values that Heather has always insisted are adhered to in the business. “We pride ourselves in our professionalism, trust, integrity, authenticity – and being approachable. We are “hand-holders” for our clients, guiding them through every step, whether it’s a landlord navigating 177 pieces of legislation or an elderly couple facing their first move in 40 years.

“On the lettings side, we aim for win–win outcomes between landlords and

tenants, smoothing issues rather than letting them escalate.”

The Market Today

Heather is realistic about the challenges facing the property market. “Political uncertainty, mortgage rates, and the after-effects of the pandemic have slowed sales. Houses are taking longer to sell, and more deals fall through at the last minute.”

But she remains optimistic about Brighton & Hove. “The city will always attract London buyers, and Worthing offers great value for those wanting a slightly quieter life by the sea. There will always be people who need to move. The key is confidence.”

Partners in Life and Business

Heather and Bob have known each other since they were 14 and have been married for 41 years. They work in separate offices - “which helps!” she jokes - and play to their strengths. “He’s a natural salesperson; I’m more marketing, admin, and creative. We

don’t see much of each other during the day, unless he’s bringing me a doughnut or a cup of tea.”

They do, however, have to guard against shop talk taking over their personal time. “We’ve ruined a few rounds of golf by bringing up work halfway through. You have to work at keeping that balance.”

Why Heather’s Not Retiring Yet

At 70, Heather has no plans to slow down. “I’ve seen friends retire and get left behind. I don’t want that. I like waking up and thinking, ‘What am I going to learn today, apart from improving my golf swing?’”

That might be mastering a new CRM feature, finding a creative solution to a tricky sale, or navigating a sudden market change. “It keeps my brain active, and it keeps me connected to people and the world around me. That’s reason enough to keep going.”

Geely EX5 Arrives in the UK –Rivervale’s First Look

Geely may be a new name to British drivers, but the group behind it is far from a newcomer.

The Chinese company already owns Volvo, Polestar and Lotus, has a majority stake in LEVC and holds investments in Smart and MercedesBenz. Its arrival in the UK market comes with the all-electric EX5, the first car to carry the Geely badge in the UK.

Motoring News

Rivervale’s Marketing Manager, Ben Freakley, was among the first to see the EX5 at a private preview earlier this year. His early verdict is that it combines premium quality with family-friendly design, advanced technology and a price point that promises to undercut rivals such as Tesla, BMW and Skoda.

The EX5 is set to launch in October 2025, but pre-production models have already given a clear picture of what to expect. With a usable 60.2 kWh LFP battery, the car targets a WLTP range of

around 267 miles. Charging performance is strong too, with 30% to 80% available in just 20 minutes using a 100kW fast charger. Power comes from a 160kW motor driving the front wheels, delivering 0–62 mph in 6.9 seconds. Indicative pricing suggests a starting point close to £35,000, positioning it well below premium rivals.

Inside, the EX5 is designed with space and comfort in mind. A flat floor creates generous rear legroom, while touches like a hidden storage drawer under the rear seat and multiple storage cubbies add everyday practicality. Up front, the driver is greeted by a 10.2” digital cluster and a 15.4” central display running Geely’s Flyme OS. Higher trims bring luxuries such as a head-up display and seat massage. Materials feel closer to premium territory, with padded surfaces, faux leather “GeeLuxe” seats and wood-style inlays.

The EX5 has also been finetuned for UK conditions by Lotus Engineering, promising comfort on Britain’s challenging roads without compromising stability.

In terms of competition, the EX5 sits alongside the Tesla Model Y, BMW iX3, Skoda Enyaq and Peugeot E-3008. Its range and performance are competitive, yet it offers equipment that often costs extra elsewhere.

Our first impression is that the EX5 feels like it has been designed for real family life. It has generous cabin space, as well as technology that will impress younger passengers. If pricing lands as expected, Rivervale believes this could be one of the most significant electric launches of 2025.

For updates on finance options and availability, visit rivervale.co.uk.

Rivervale Acquires Concept Vehicle Leasing

On the 19th August 2025, Rivervale are excited to announce that they completed the acquisition of Concept Vehicle Leasing and Concept Fleet Solutions, expanding personal & business leasing and their FN50 Fleet footprint.

Concept has built a strong reputation in personal and business leasing as well as outsourced fleet management. The move brings extra scale to Rivervale’s growing FN50 fleet operation and means Concept customers will now have access to Rivervale’s wide choice of funders and manufacturer links. This will open up sharper rentals, faster lead times and greater vehicle choice. The addition of Concept’s fleet also brings further strength to its position and reassurance for clients.

Motoring News

Vince Pemberton, CEO, Rivervale, commented: “Concept’s award-winning service, for both personal and business leasing customers, and fleet-management technology are a perfect. By combining our contract hire and leasing divisions together and integrating Concepts fleet managed customers into our FN50 fleet operation, we unlock sharper rentals, richer choice, and faster lead-times for Concept’s existing customers.”

All Concept staff based in Surrey will join Rivervale and continue to support customers. Concept founder Paul

Bulloch will help with the transition before moving on to new projects. Paul said: After more than 25 years in the sector, this is both a proud and emotional moment. I’m incredibly grateful to our loyal customers, dedicated team, and industry partners who have been part of the Concept journey. It’s the right time and the right partner, and I leave knowing our customers and staff will be well supported in the future”

For more information about Rivervale and this acquisition, please visit rivervale.co.uk

The conversation revolution: how smart transcription is quietly transforming business

Small firms are discovering that their biggest untapped resource isn’t new technology – it’s the meetings they’re already having

Most businesses don’t realise they’re sitting on an untapped goldmine: the conversations they already have every day. From client calls to internal meetings, these discussions are packed with insights, decisions, and opportunities. Yet once the call ends, most of that value evaporates.Link

“Information flows beautifully during conversations, but organisations often hit a barrier when it comes to

transforming those discussions into actionable results,” says Dr Marta B. Ruiz, Senior Researcher at the UK Productivity Institute at Alliance Manchester Business School.

Research from workflow automation firm Zapier suggests UK businesses waste over £2bn annually on manual tasks that could be automated. Much of this stems from what happens after meetings end: the scramble to document decisions, chase action items, and translate

conversations into actionable work. The solution isn’t complex AI systems or expensive enterprise software. It’s something far simpler: recording and transcribing the conversations that already happen, then building lightweight automations around them.

Start small, think problems first

The most successful implementations don’t begin with technology. They start with friction points.

Take a London-based financial firm whose founder, Mark Stevens, noticed his consultants were spending 30 minutes after each client call writing up notes and updating their CRM system. “It was death by a thousand cuts,” he says. “Each call wasn’t a huge time sink, but across 50 calls a week, we were losing entire days to admin.”

Rather than investing in expensive AI platforms, Stevens started with basic call recording and transcription tools. The transcripts became the source material for automated CRM updates, client followups, and internal briefing documents.

“The technology and automation investment was a no brainer,” Stevens explains. “The time savings were worth thousands. More importantly, our consultants could focus on actually helping clients rather than documenting every conversation.”

This approach – identifying specific problems before implementing solutions – is crucial for success. Companies that start with “we need AI” often struggle to find practical applications. Those that begin with “we’re wasting too much time on X” typically find clearer paths forward.

The competitive advantage of going first

Early adopters are discovering unexpected benefits beyond time savings. Transcribed conversations become searchable knowledge bases, revealing patterns in client requests, common project challenges, and successful approaches.

A Manchester-based software consultancy uses conversation data to identify which client questions repeatedly surface across projects. “We realised we were explaining the same technical concepts in every discovery call,” says founder Tom. “Now we have automated responses for common

questions, plus we’ve built a knowledge base that new team members can search before client calls.”

This isn’t just about efficiency –it’s about institutional memory. In knowledge-based businesses, expertise often lives in people’s heads rather than accessible systems. Conversation transcripts capture that knowledge as it’s naturally shared, creating resources that outlast individual employees.

Beyond the hype cycle

The conversation automation space sits awkwardly between AI hype and mundane productivity tools. While tech giants tout sophisticated language models, many businesses are finding value in simpler approaches: decent transcription, basic automation rules, and integration with existing tools.

“You don’t need artificial general intelligence to turn a meeting transcript into a project brief,” notes AI transformation expert Mary Kemp, co-founder of AI Potential. “You need good transcription, template systems, and maybe some basic text processing. The infrastructure for this has existed for years – we’re just now connecting the pieces properly.”

This practicality may explain why adoption is spreading fastest among smaller businesses rather than large enterprises. SMEs face fewer technical barriers and can implement solutions quickly, while larger organisations often get bogged down in procurement processes and integration challenges.

The privacy paradox

However, the shift toward conversationbased automation raises important questions about workplace surveillance and data protection. Recording business calls involves multiple parties and potentially sensitive information.

“There’s a balance between efficiency gains and employee privacy,” warns Dr Catherine Morrison, who researches workplace technology at Oxford’s Internet Institute. “Companies need clear policies about what gets recorded, how transcripts are stored, and who has access to conversation data.”

Early adopters report that transparency helps. Teams that understand how conversation data is used – and see direct benefits from resulting automations – tend to embrace the technology. Those where recording feels like surveillance often resist.

Looking ahead

The conversation revolution reflects a broader shift in how businesses think about data and automation. Rather than creating new processes for AI systems, successful companies are finding ways to extract more value from activities that already happen naturally.

As transcription technology improves and integration tools become more sophisticated, expect this approach to spread. The businesses figuring it out now – recording strategically, automating selectively, and focusing on real problems rather than technological possibilities – will likely maintain advantages as the space matures.

“We’re not trying to replace human conversations,” reflects Mary Kemp. “We’re just making sure that all the great thinking that happens in those conversations doesn’t disappear when the call ends. It’s a simple idea, but the impact is totally transformational.”

For businesses willing to start small and think practically, the conversation revolution might just be getting started.

Mary Kemp is co-founder of AI Potential, which specialises in generative AI training and transformation for UK businesses

What’s One Dream You’re Proud of Pursuing - Regardless of the Outcome?

Reflections from a VAP Top Table Experience at Casa Baxevanis

Networking & Events

When I ask a question at one of our Top Table storytelling experiences, I never quite know where it will take us. Last month at Casa Baxevanis, with the smell of charcoal drifting through the garden and the sound of laughter rising above the clink of glasses, I asked a simple yet powerful question:

“What’s one dream you’re proud of pursuing, regardless of the outcome?”

It’s a question that lingers. Not because it demands a quick response, but because it touches on something deeper, the difference between chasing something because of what you might gain, and pursuing something because it feels true to who you are.

A table, a barbecue, and a childhood memory

When I first started hosting the Top Table

storytelling experiences, the idea wasn’t born in a boardroom or from a strategic plan. It came from something far more personal, my own upbringing.

Being half Greek Cypriot, some of my fondest memories are of sitting around a long table with my family, eating, talking, and sharing stories. My Stede, my Greek nan, was always at the heart of it. Her table was a place where food and storytelling blended seamlessly, where connection came more naturally than small talk, and where everyone felt like they belonged.

So, when my brother, Kyriakos Baxevanis, offered to host this month’s Top Table at his home with a traditional Greek barbecue, it felt like a full circle moment. The intention behind Top Table has always been to capture the spirit of those childhood meals: great food, meaningful conversation, and a reminder that true connection comes when we slow down long enough to listen.

And that’s exactly what happened in August’s top table.

Experiences, not events

There’s something very different about a Top Table experience compared to a standard networking event. The point isn’t to swap business cards or pitch services. It’s to create a safe and honest space where stories are shared, lessons are learned, and relationships are built on something deeper than transactions.

Last month was no exception. I’m incredibly grateful to Kyriakos, Filipa Silva Sá, and the wonderful team at Nostos Catering UK for creating such a warm, authentic setting. And, of course, to our Sussex 100 partners and guests Emma Draper, Ben Freakley, Helen Pomery, Amanda Minty, Noel Preston, Emma Pearce, Alex Ryan, Sophie Bryan, and Angela Maguire, who each brought their own openness and energy to the table. Together, they made the

experience what it was: something special, something real, something that reminded us why storytelling matters.

My own answer to the question

As with every Top Table question, I don’t just ask for the sake of asking. I answer it too. And this time, my answer was both simple and complex:

I dream of creating a world that sees success differently.

A world where we move beyond the narrow definition of success as money, fame, or status. A world where success is about balance, presence, fulfilment, and authentic relationships.

I dream of building an education system that values emotional literacy as much as academic achievement, teaching our children how to understand themselves, their emotions, and their place in the world. Because if we can do that, I believe we can make real progress in tackling the mental health crisis.

The truth is, I don’t know what the outcome will be. I don’t know if my

work, my podcast, our events, or the initiatives I’ve been building will make the impact I hope for. But I do know this: it’s a dream I’ll never regret pursuing.

The lesson in the lunchbox

That thought reminded me of one of the Little Lunchbox Letters I recently wrote for my twins, short daily notes I slip into their lunchboxes to encourage them with kindness and wisdom.

The message that day read:

“Don’t just live in the world. Imagine a better one, and go and create it.”

That’s what this dream is about. It’s not about guarantees or outcomes. It’s about choosing to imagine something better and having the courage to take steps towards it, however uncertain, however imperfect.

What’s your answer?

That’s the beauty of the Top Table question. There isn’t a right answer, only your answer. Perhaps your dream is something small and personal, perhaps

it’s something bold and world-changing. Either way, it’s worth acknowledging, because the act of pursuing it, regardless of what happens, is where the real success lies.

For me, Top Table is about more than just gathering around a meal. It’s about carving out the time and space to ask better questions, to share stories that matter, and to remind ourselves of the deeper truths that business and life so often rush past.

So I’ll leave you with the same question I was asked at Casa Baxevanis, as the sun set and stories flowed over plates of grilled meats and souvlaki:

What’s one dream you’re proud of pursuing, regardless of the outcome?

Because maybe, just maybe, the answer to that question will tell you more about yourself and about what truly matters than any definition of success ever could.

By Sam Thomas

Founder Different Hats

www.different-hats.co.uk sam@different-hats.co.uk

Eastbourne Digifest 2025: Why AI is the Conversation Every Sussex Business Leader Needs to Have

Artificial Intelligence has quickly moved from buzzword to daily reality.

Networking & Events

For many businesses, the question is no longer whether AI will affect their organisation but on what timeline and to what extent. From leadership and workforce change to security and customer experience, the AI era is already here and for businesses across Sussex, staying ahead of the curve is essential.

That is why Eastbourne DigiFest 2025, The Tech Conference for Business, organised by Chalk Eastbourne and sponsored by East Sussex Growth Hub, Lightning Fibre and Switchplane among others, has chosen AI as one of its central themes. The event, taking place this October, brings together industry experts, entrepreneurs

and business leaders to explore the technologies shaping our future. Sussex is home to a diverse economy from advanced manufacturing and retail to creative industries and professional services. Each of these sectors is already being reshaped by AI. According to a government survey on AI activity in UK businesses, around 15% of firms have already adopted some form of AI with the highest uptake in information and communication sectors.

The danger is not being too early but being left behind. Those that hesitate risk losing ground to more agile rivals. By bringing global voices into a regional setting, Eastbourne DigiFest helps level the playing field. It gives local companies access to insights that would

otherwise require expensive trips to London or international conferences.

This year, AI takes centre stage with talks designed to be thought-provoking, practical and relevant to businesses of all shapes and sizes.

One of the strongest themes is leadership. Paul Hetherington, Vistage Chair and Non-Executive Director at BRE Group, will explore how AI is changing the very nature of work in “Leading People in the Age of AI: Navigating the Brave New World of Work.” As roles, responsibilities and workplace culture evolve, leaders must support their teams through change while keeping people at the heart of progress. Paul’s talk provides practical

advice on how to lead with confidence in uncertain times, a skill every business will need to master.

Equally urgent are the questions of responsibility and trust. Glenn Chilcott, an AI policy advisor and Founding Director at First Avenue, will address “Responsible AI: The Role of Ethics, Regulation and Governance.” As scrutiny of AI systems grows, businesses will be judged not only on what they achieve with AI but on how they achieve it. Glenn’s session will guide companies on adopting new technologies responsibly while maintaining the confidence of customers and employees alike.

For those curious about what AI can actually do, Russ Miles, Technical Product Owner and author, will bring a developer’s perspective with “Build Smarter: AI Agent Engineering for Developers.” His session shows how AI agents - the next big step in growing AI capabilities - can solve real-world problems, streamlining operations, personalising customer journeys or creating new services.

Another powerful perspective comes from Tim Jameson, Managing Director of AxisOps. In “AI and the Future of Being Human”, he explores a profound question: if AI shaped every choice you made, from what you eat to how you run your business, would life feel easier or emptier? Tim argues that while AI creates extraordinary possibilities, it risks diminishing qualities like critical thinking, resilience and creativity.

Alongside the AI programme, Eastbourne DigiFest will also tackle a subject no business can ignore: cybersecurity. With high-profile breaches making headlines, including the recent incident involving M&S, the risks are closer to home than many leaders would like to believe.

The UK Government’s Cyber Security Breaches Survey 2024 reported that 50% of businesses experienced a cyber attack in the past year with SMEs frequently targeted. Kurtis Toy, representing the Cyber Centre of Excellence, will deliver “Hacked? What to do to prevent, survive and thrive in a world facing cybersecurity threats everywhere.” His talk provides both a wake-up call and a practical guide for businesses that need to strengthen their defences. With AI increasingly used on both sides of the cyber battlefield, this session underlines the need for digital strategy and cybersecurity to go hand in hand.

What makes Eastbourne DigiFest so valuable is not just the range of topics but the way they are brought to life by expert speakers. Past events have attracted hundreds of attendees from across the south east and this year promises to be no different. The festival has become a focal point for digital innovation in Sussex, drawing together a community of business leaders who recognise that technology is not a side issue but central to their future.

Eastbourne DigiFest has already established itself as a flagship event for the county, demonstrating how innovation and technology can drive success for local enterprises. By placing AI at the heart of this year’s programme, it reflects both the urgency and the opportunity facing every business.

For leaders determined to future-proof their organisations, the message is clear: the time to engage with AI is now and Eastbourne DigiFest 2025 is the ideal place to start.

Find out more and secure your place at eastbournedigifest.com

Glenn Chilcott - First Avenue

Paul Hetherington - Vistage

Russ Miles - ClearBank

Tim Jameson - AxisOps

Brave cyclists pedal 180 Miles from Coast to Coast in support of the Starr Trust

On 30th August, a group of 12 supporters of the Starr Trust Charity travelled by minibus from Brighton to Whitehaven, from where the first leg of the three day Coast to Coast bike ride would commence.

Networking & Events

Cyclists set off at midday from Whitehaven after dipping their bikes in the sea, as is tradition for this challenge. Braving the elements of wind and rain, the team conquered the famous ‘Hardknott Pass’, a roman built road with an elevation of 393 meters and renowned as the toughest hill climb in England. Hardknott Pass in the Lake District was an ultimate test of endurance for the team, being steeper than the mountain stages of European cycling races including the Tour de France and the Giro d’Italia.

The Coast to Coast Challenge

• Day One - Whitehaven to Windermere (39 Miles)

• Day Two – Windermere to Richmond (61 Miles)

• Day Three – Richmond to Scarborough (80 Miles)

After a tough 180 mile ride over 3 days, cyclists arrived back safely to their final destination Scarborough, where once again they dipped their bikes in the sea to mark the coastal finish line. Medals were presented by the Starr Trust team followed by celebrations with

champagne at the iconic Crown Spa Hotel in North Yorkshire, overlooking the town’s South Bay.

CEO of Webtrends Optimize and Sponsor of the event, Matt Smith said: “This ride was the most challenging we’ve had, from the weather, to the extreme hill climbs and the distance covered. The cycling team were fantastic, I wouldn’t want to and couldn’t have finished it without every one of them!”

Daniel of The Implant Centre team said: Another epic Starr Trust event completed. Lots of highs and lows, quite

literally, but luckily everyone survived. Where do we sign up for the next one?”

Sally of the Implant Centre said: “We had so much fun again this year, but the first day was brutal and really tested all of us. Overall an amazing adventure with the most wonderful people in stunning surroundings. Sore legs but full hearts! We can’t wait to see what 2026 brings!”

Richard Bates, Charity Trustee and Lawyer at Cognitive Law, said: “Another incredible challenge in aid of the Starr Trust, well done to the whole team for digging deep and getting over Hardknott Pass!”

Tracey Starr, Partnerships Manager for The Starr Trust said: “We can’t thank Matt Smith at Webtrends Optimize enough for the incredible effort he has put into

organising and sponsoring this cycling challenge! Matt has gone above and beyond in his new role as Ambassador of the Starr Trust. Other local businesses came together to show their support including Rivervale Car Leasing who generously loaned us two vehicles to make sure our team were transported in comfort before and after their long ride. Special thanks to all who took part and gave their all to this challenge and Browns Bikes the mechanic who was on hand throughout for emergency roadside repairs and moral support!”

Jackie Ashwood from Sussex Business Times said: “Probably one of the hardest things I have ever done, but what an amazing group of people to take on this gruelling challenge with. I cannot put into words how difficult this was and all the emotions that

I went through. I cried a lot - some happy, some not! Special thanks to Chris & Mark, as without their constant encouragement, I never would have crossed that finish line.”

Main event sponsor: Webtrends Optimize Vehicle Sponsor: Rivervale Car Leasing Mobile Mechanic Sponsor: Browns Bikes

There is still time to make a kind donation to support their efforts.

Scan here to donate

Big Business Breakfast Club: Aloha at Saltdean Lido

The Big Business Breakfast Club (BBBC) brought a splash of Hawaiian colour to Saltdean Lido on Friday 15th August, welcoming 120 business leaders for its annual “Alohastravaganza.” Guests in floral shirts filled the ballroom overlooking the lido for a morning of networking, inspiration, and community spirit.

Special Guest: Lyndsey Clay

Networking & Events

August’s headliner was Lyndsey Clay, founder of Connected Brighton and Lyndsey Clay Coach. In conversation with BBBC co-host Sam Thomas, Lyndsey shared her journey from personal challenge to building one of Brighton’s most celebrated communitydriven businesses. With plans to franchise Connected and expand her coaching programme, her story resonated with attendees as one of resilience and ambition.

Sponsor Spotlight: Tottington Manor & Terra Restaurant

The morning was proudly sponsored by

Tottington Manor and Terra Restaurant, represented by Helen and Steve Pomroy and Phil. With an AA Rosette to its name, Terra has become one of Sussex’s premier dining destinations, known for local ingredients and a welcoming atmosphere.

Charity Partner: Prept Foundation

This month’s charity partner was the Prept Foundation, represented by Dr Rob Galloway. Prept inspires young people through food education, encouraging healthier lives while easing pressure on the NHS. Attendees raised £182, bringing BBBC’s total charity donations to over £8,000 since the initiative began.

Big Steps for Small Business

BBBC’s resident marketing expert Alex

Ryan (Marketing 101) returned with his “Big Steps for Small Business” slot. This month’s focus was email marketing automation, using platforms like Mailchimp to keep customer journeys alive beyond the first click.

Ambassadors Honoured

Four loyal attendees were inducted as BBBC Ambassadors, recognising their sixth visit:

• Majda Ledden (Majda’s Touch)

• Robin Warner (Benchmark Wealth Management)

• Jon Holden (Aventi Solutions)

• Lee Baker (Lee Baker Consultancy)

Photography by: Michael Cheetham, Amity Weddings

Ambassadors now number more than 130, proudly spreading the BBBC spirit across Sussex.

Fun, Prizes & AOB

The popular business card draw delivered prizes from Print Lord, Sarson Darby, Tottington Manor, YB Alignment, and Saltdean Lido. A “Best Dressed” award was also presented, with the winner receiving a custom Hawaiian shirt from Print Lord.

Additional “Any Other Business”

highlights included Sam Thomas announcing his Pier-to-Pier charity swim, Steve Darby introducing October Unpacked, and Sonny Cutting promoting the upcoming Sussex Business Show.

Captured on Camera

Resident photographer Michael Cheetham (Amity Studios) and videographer Howie McConnell (28th Street Media) captured the day, including the now-famous balcony group shot of 120 smiling faces against the backdrop of the lido.

Next Stop: The i360

BBBC returns on Friday 19th September at the newly refurbished Brighton i360. The event promises another packed morning, with the new i360 owner joining as special guest and an optional flight in the pod for just £5 for Brighton & Hove residents.

Putting Sussex at the heart of Business

Eastbourne Business Show launch - and Gatwick Returns

Networking & Events

Following the success of the Brighton & Hove Business Show, Sussex business leaders can now look forward to two further flagship events this autumn: the inaugural Eastbourne Business Show (Wednesday 10th September 2025, The Kings Centre) and the return of the Gatwick Business Show for its second year (Thursday 16th October 2025, The Elite Venue Selection Felbridge Gatwick).

The shows offer excellent networking

opportunities, but they are far more effective than other events. Business shows are where entrepreneurs, SMEs and industry experts come together to build relationships, share knowledge, and uncover new opportunities. Exhibitors span a wide range of sectors from finance, marketing, and HR to technology, wellbeing, and professional services. The diverse mix reflects the vibrancy and diversity of the Sussex economy.

Eastbourne Business Show –Wednesday 10th September 2025, The Kings Centre

This year marks the very first Eastbourne Business Show, and what better venue to host it than the town’s landmark Kings Centre. It is a perfect contemporary location situated close to the town centre and the seafrontthe perfect setting for a fruitful day of business collaboration.

Visitors can expect a day filled with exhibitors, keynote talks, and panel discussions. all of which are designed to help business owners sharpen their strategies and discover valuable partnerships.

Gatwick Business Show – Thursday 16th October 2025, The Elite Venue Selection Felbridge Gatwick

Just a few weeks later, the spotlight moves north for the second Gatwick Business Show, building on last year’s strong debut.

Hosted in Felbridge, this event is well positioned to draw businesses from Sussex, Surrey, Kent, and beyond. In the heart of the Gatwick Diamond, the show serves as hub for trade and connectivity.

It is an ideal platform for ambitious companies keen to expand their reach.

Why Attend?

Whether you’re an ambitious startup or an established company, these events are designed to connect you with the right people and the right opportunities. Meet potential clients face-to-face, discover innovative products and services, and gain insights from leading voices across multiple industries. Past shows have

attracted hundreds of attendees and generated thousands of new connections - proof of the appetite for business growth and collaboration across Sussex.

Book Your Place

Visitor entry to both shows is free, while exhibitor packages offer excellent value for companies ready to showcase their services and raise their profile. To find out more and secure your place, visit brightonandhovebusinessshow.uk

Who We Are

With over two decades of recruitment experience, Placr Recruitment is dedicated to delivering a personalised, high-quality service to both employers and candidates.

Based in Sussex, our reach extends nationwide, and our mission is simple: we place the best candidates into the best companies, fostering growth and success for both

Our Services

Permanent Recruitment

We specialise in permanent recruitment, ensuring long-term

placr top job

My client is looking for a dynamic and innovative candidate to join their rapidly growing company. They are looking for a strong Account Manager to help grow the business and reap the rewards.

The ideal candidate will lead the account development and penetration strategy for assigned customers in a variety of market sectors. They should be skilled at building and maintaining relationships with clients and work to provide exceptional customer service to clients. This is an ideal opportunity to join a growing company and develop your career progression.

The Role: Account Manager

The Hours: Monday - Friday 09:00 - 17:30

Location: Storrington (WORKING FROM HOME)

Salary: £28,000 - £30,000 - Plus commission OTE first year £40,000 - £50,000

Job role:

• Manage a portfolio of accounts

success for both businesses and candidates. Our team is committed to understanding your specific needs and finding the perfect fit.

National Reach

Though we’re based in Sussex, our recruitment services extend across the UK. Whether you’re looking for talent locally or across the country, we’ve got you covered.

Industry Expertise

Our expertise spans multiple sectors, allowing us to match toptier candidates with leading companies in various industries.

Account Manager

• Develop positive relationship with clients

• Resolve conflicts and provide solutions to clients in a timely manner

• Reach out to potential customers to create new business and build portfolio.

Candidate requirements:

• Experience as a Sales Account Manager

• Understanding of sales performance metrics

• Proficient in CRM software, ideally Salesforce and Microsoft Office suite

• Understanding of Auto ID Technology’

Benefits:

In addition to the competitive base salary and uncapped bonus potential, we offer the following benefits:

• 23 days of holiday

• Company laptop & phone

• Onboarding & training process

• Trips abroad to visit clients

placr job

Our client is an independent local Car repair and MOT centre based in Storrington West Sussex looking for an experienced motor technician to join their expanding team. You will work and liaise with the Company Director and the Head of Office operations.

The Role: Motor Vehicle Technician

The Hours: Monday-Friday 8:30am-6:00pm (Full Time)

Flexible on hours/days if necessary

Location: Storrington West Sussex

Contract: Permanent (3 month probationary)

Salary: Based on experience/qualifications

Candidate requirements:

• Minimum 3 years experience/ NVQ Level 3 qualification in Light vehicle maintenance and repair

• MOT tester qualified a bonus but not a necessity

• Ability to think and work well under pressure in a fast paced environment

• Dedication and passion for the job

• Attention to detail

• To be somewhat flexible with working overtime

placr job

My client is looking for a dynamic and innovative candidate to join their rapidly growing company. As an Appliance Engineer with my client who are growing at a staggering rate, you’ll be at the forefront of their expansion. You’ll travel throughout the surrounding area, visiting customers to provide high-quality appliance repairs.

The Hours: Monday - Friday 08:30 - 17:30

Location: BN postcode

Salary: £34,000 - £38,000

Job role

• Travel within the surrounding area to visit customers and conduct appliance repairs.

• Participate in regular training sessions to enhance your technical skills and knowledge.

• Troubleshoot and diagnose issues with household

Motor Vehicle Technician

• Works well individually as well as in a team

• Can think logically and prioritise effectively

• Confident in diagnosing and repairing all makes and models of vehicles

• Must have a clean full drivers licence and own vehicle to get to/from site

• Must have your own tools (we provide specialist tools and Diagnostic equipment)

• Ability to confidently talk through any works/ diagnostics with customers and effectively probe to gain accurate information from them

Benefits:

• Company pension

• Weekends and Bank holidays off

• Break at Christmas

• Overtime available

• Intensive on-the-job training

Licence/Certification:

• Driving license (required)

• City & Guilds NVQ Level 3 Automotive (required)

Motor Vehicle Technician

equipment

• Perform repairs and routine maintenance on a wide range of household appliances including washing machines, dryers, dishwashers and fridges

Candidate requirements

• Proven experience working with white goods.

• A desire to take the next step in your career and embrace new challenges.

• Willingness to cover an area within your location

Benefits

• Competitive Salary

• Enjoy a comprehensive benefits package.

• Seize the opportunity to progress your career and train to become an Area Manager.

• A van and fuel will be provided for your convenience.

County Business Clubs’ Wine of the Month September 2025

Maison Les Alexandrins – Cote Du Rhone 2021

As we move into what seems autumn, I start to look forward to opening more red wines and so Cote Du Rhone in the South of France give a well balanced and easy to drink “mid week” glass of wine. This wine delivers good depth of flavour at a great price. If you want to spend a little more, you may wish to buy the Crozes Hermitage which is the more premium red wine from this producer and area and around £20 a bottle.

The Wine

The Maison Les Alexandrins 2021 Côtes du Rhône “Les Terrasses de l’Eridan” is a fresh and light red wine with notes of fresh fruit, a round palate, and smooth tannins, made from a blend of Syrah and Viognier. The 2021 vintage was challenging due to variable weather, but the wine’s style is modern and contemporary, suited for everyday drinking.

Michael Tasting notes

On the nose - Lots of red fruit and a little smokiness

On the palate - Fresh red fruit, red cherry, and raspberry notes are prominent, a hint of light pepper and light oak. It has a savoury. Smooth Tannins Medium body and Acidity.

Characteristics

• Varietals – Grenache 60% and Syrah 40%

• Alcohol – 14% volume

• Colour - Deep ruby red with purple hues.

• Style - A fresh, light, and quaffable Côtes-du-Rhône.

• Maturation - Harvested grapes were pressed before being in both wooden and stainless steel vats.

• Classification - AOC Côtes du Rhône, Vallée du Rhône, France

In summary

A rich, flavoursome and good value wine. Ideal for sharing with friends and family for any occasion.

Food pairing for this Cuvee Cote Du Rhone is very versatile and so works well with most rich savoury dishes such as Mushroom Tagliatelli, Spaghetti Bolognese, Steak pie, Sunday roast

Where to buy?

This wine is widely available online and also from your local Majestic Wine store or from Spirit of the Downs Distillery, Bolney by the glass or bottle.

Written for County Business Club by Michael Yeoman, English Wine Specialist and producer of Spirit of the Downs, award winning local artisan Sussex Brandies, Grape Vodka and Boosy Barista Coffee Liqueur.

WOTM

with John Heal

F1 is a film that races with undeniable style, but not always with equal substance. What begins as a sleek portrait of speed and ambition occasionally veers into familiar territory, yet still finds moments of surprising resonance. Beneath the roar of engines lies a story that wants to probe obsession, rivalry, and the cost of glory—even if it doesn’t always reach the emotional depth it aims for.

The cinematography captures the visceral thrill of Formula 1 with impressive immediacy. Tight cockpit shots, sweeping trackside frames, and sun-glared asphalt create an atmosphere of relentless motion. The editing mirrors the sport itself—fast, sharp, and unforgiving—though at times it sacrifices clarity for adrenaline.

Performances are committed, with the lead exuding charisma and drive, but the script

doesn’t always give the characters the nuance they deserve. Dialogue tends toward efficiency, often servicing exposition rather than texture. Where the film succeeds most is in its sense of spectacle: the sound design and score generate a pulse that keeps the audience tethered, even when the narrative drifts.

The pacing, while energetic, falters midway, with a second act that stretches thin before finding traction again. The ending lands with impact, but not with the kind of emotional clarity that lingers long after.

If there’s a flaw, it’s that F1 never fully decides whether it wants to be a character study or a crowd-pleasing sports epic. In trying to be both, it sometimes underdelivers on each. Still, the craft and intensity on display make it worth the ride.

Cinematography: 4.5/5

Score: 3.5/5

Plot: 3/5

Dialogue: 3/5

Pacing: 3/5

Ending: 3.5/5

Overall: 3.5/5