Vlogging - not just for teenagers! Mi Elfverson is a vlog coach, a video producer and the founder of The Vlog Academy based in Brighton. Together with a team of industry Digital professionals, she supports businesses and organisations in need of video to increase their online visibility. Mi Elfverson grew up in Sweden, but after spending many years in New York and London, her home is now in Brighton. Well, Hove, actually… “I’ve been here for 12 years and I love the sea, the Downs and the ease to get into London. The diversity of Brighton with its creative and heartcentred community is fabulous”.
16 www.sussexbusinessgroup.co.uk
Courage and luck landed Mi a first job at Swedish Television in Stockholm. They were at the time producing an Ingmar Bergman production, The Best Intentions. Mi decided to pursue a practical film education to help get into production and accepted a place at Stockholm Film School. She also got a part time job at Westholm’s Casting Agency, the only casting agency in Scandinavia at the time. Holding auditions for all major production companies in Northern Europe as well as the US, they did the castings for TV and cinema commercials as well as some major blockbusters. When it was time to find the next Bond girl, Westholm’s was the first point of call, and Mi auditioned Izabella
Scorupco, who subsequently got the role as Natalya Simonova in GoldenEye. Further education at New York Film Academy landed her more work with some top ranked companies, filming in Hollywood and managing large production teams for commercials, such as Ericsson, Volvo and Kellogg’s.
“It was exhilarating getting to Los Angeles the first time, checking into a hotel in West Hollywood and visiting the massive special effects studios we were using.” A few years of hectic work followed with
