LEVEL UP LIVE HOLDINGS, LLC. AND AFFILIATES
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FORWARD LOOKING STATEMENTS
The offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements, which constitute forward looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.
This document includes certain statements, estimates, projections and other forward-looking statements with respect to the anticipated future performance of the Company, which are based upon various assumptions by management that are believed in good faith to be reasonable but may not prove to be correct. Such assumptions are inherently subject to meaningful uncertainties and contingencies, many of which are beyond the Company's control. No representation is made, and no assurance can be given, that the company can or will attain such results. Actual results are likely to vary, perhaps materially, from the Company’s projections. Certain of the information contained in this presentation is based upon derived from information provided by or obtained from industry sources and other third parties. The Company has not independently verified such information.
Live in the game with Level Up Live.
We’ve transformed target shooting into a new form of sports entertainment and offer a safe, dynamic, competitive, and immersive experience where players stand, run, and live in the game, bringing target shooting to life like never before.
Level Up Live is a new form of sportsentertainment that features a safe, dynamic, and high-tech shooting sports experience that everyone can enjoy.
Level Up Live is transforming the shooting experience with hyper-realistic AirSoft equipment, proprietary gamification technology and hospitality to create a fundamentally new form of sports-entertainment.
Since we use AirSoft equipment, which is a form of air-powered firearm, we give our guests a high-fidelity shooting experience that is incredibly safe.
Whether a seasoned marksman or new to target shooting, our customers can immerse themselves in our electrifying sports-entertainment atmosphere. We are enjoyed by individuals, families, competitors and corporate groups.
How? 120 Inventions, 4 Patents, and Partnerships for location expansion.
PROPRIETARY TECHNOLOGY
Cutting-Edge, proprietary target technology that detects hits and provides live scoring, leaderboards, achievements, levels and more, as well as advanced gaming technology, including 3D mapping video projection, that enables our players to stand, move, run and shoot for a realistic experience.
ENHANCED SHOOTING & ENTERTAINMENT EXPERIENCE
A completely new shooting range design and layout optimized for games groups, and skill development; including mobile apps. Paired with excellent food and beverage, Level Up Live has an exciting, pulse-raising energy that you can feel right when you walk through the door.
PARTNER-CENTRIC BUSINESS MODEL
A business model with focused on growth by enabling partners to deliver the Level Up Live Experience at their venues with manageable upfront cost, short payback times, long-term profitability, and continuous support from us.
Why? The
global Participatory Sports Market is expected to reach $525 Billion by 2031, a CAGR of 5.58%. (Verified Market Research)
Participatory sports refers to activities where individuals actively engage in physical sports and activities for recreational and/or competitive purposes.
Driven by rising health consciousness, a focus on wellness, and a desire for social interaction, the market boasts $184-Billion of absolute opportunity to 2031.
Level Up Live is uniquely bridging this exploding market with the evolving
$3.5-Billion Global Airsoft Market (by 2030, 7.8% CAGR) and the antiquated
$4.4-Billion Shooting Sports & Entertainment Market (by 2032, 9.3% CAGR).
That is why we exist - because current shooting experiences are severely lacking.
X Go to gun range (lack of technology/scoring, no gameplay)
X Play Video Games (lack of realism)
X Go to the Arcade (no immersive, no skill development)
There is a significant, untapped, and underserved segment of people who would eagerly engage in target shooting. However, they have not done so because the current offerings lack the immersive experience, value, and brand image that align with their expectations — until now.
Our technology and immersive gameplay can also capture market share from the $645-Billion Global Immersive Entertainment Market (by 2032, 23.7% CAGR).
Our Mission.
To redefine shooting sports entertainment by offering a socially responsible, familyfriendly, yet competitive, experience that appeals to a diverse audience, providing fun, skill development, and a sense of accomplishment.
We will capture the massive latent market of people who will enthusiastically and regularly participate in shooting sports given the right experience and the right brand positioning.
Safe. Socially Responsible.
Safety & Accessibility
Utilizing AirSoft equipment ensures a realistic yet safe experience, offering a family-friendly experience suitable for all ages and skill levels; safety procedures and instructions integrated into gaming system..
No Human Likeness Targets
Emphasizing a family- and corporate-friendly approach, we use targets that focus on skills and fun without simulating violence. Content for professional training available upon request.
Eliminated Risks
Our 100% bio-degradable plastic BBs disintegrates on impact with a target, wall or barrier, virtually eliminating the ricochet risks associated with action shooting at metal targets.
The Level Up Live Experience.
Level Up Live is characterized by a totally unique shooting area, which we call a “Zone”, amplified with proprietary Smart Target and Shooting Sports AI technologies.
Unlike any other shooting range in the world, Level Up Live guests can practice, play and compete all in one facility, with live timing and scoring, and a mobile app to track progress.
Members and guests are presented with ever increasing challenges and levels of achievement, along with higher performance competition firearms (hence the name of the company).
Our safety-first approach ensures a unique, engaging, and exhilarating activity suitable for all ages and backgrounds.
Engaging. Unmatched Excitement for Everyone.
Singe Player & Multi-Level Skill Drills
Progressively challenging exercises designed to enhance shooting proficiency and maintain high engagement through varied and dynamic training scenarios.
Multi-Player Games (Social)
Enjoy collaborative and competitive shooting experiences with friends and other enthusiasts, enhancing the social and interactive aspects of the game.
League & Competitions
Structured, competitive events where participants can showcase their skills, earn rewards and engage with a community of shooting sports enthusiasts.
Protected. Strong Competitive Moats.
Level-Up Live's proprietary, patented technology creates a unique and immersive shooting experience, providing strong defensibility against competition and securing a competitive edge in the market.
Significant IP Portfolio
Key Innovations
Issued and pending patents: Covering sensors, software, electronics and methods for real-time control and scoring.
120+ Inventions: Including the most advanced target technology, modular target sets and player/gamer network.
Sensors | Software | Electronics | Methods
Closed-Loop Control System: For live-action shooting training and gaming.
Smart Targets: Advanced impact detection system using wave mechanics.
Synchronized Immersive Video: Video and targets mapped in 3D space to provide the best of both targets and immersive gaming.
Proprietary Technology
Games: Single- and multi-player skills, drills and games with live scoring, competitive and collaborative play.
Global Player Network: Unique gamer tag and avatars for every players to track scoring, leaderboards, competitions, and more.
Integrated Safety: Zone (range) gaming system includes safety protocols and instructions and controls for RSOs to manage player activities.
Unique. Hyper-realistic shooting.
The hyper-realism of Level Up Live's airsoft is achieved through advanced air/electric powered technology that closely mimics the experience of firing real firearms.
These airsoft guns offer a high level of safety and accessibility while providing realistic recoil, sound, and shooting dynamics, creating an immersive and authentic shooting experience for users of all ages and skill levels.
TYPES OF AIRSOFT FIREARMS
We Use Airsoft
Airsoft equipment is designed to closely mimic real firearms in terms of appearance and operation, but use compressed air or electric motors to propel soft plastic projectiles.
By providing a realistic, engaging, and safe shooting experience, Airsoft appeals to a diverse audience, making it a rapidly growing sport globally.
✓ Safety: Provides a safe alternative to real firearms for recreational and training purposes.
✓ Skill Development: Enhances hand-eye coordination, strategic thinking, and teamwork.
✓ Accessibility: Open to a wide range of participants, including those who may not have access to traditional firearms due to legal or safety restrictions.
Handguns: Compact and lightweight, ideal for beginners and closerange shooting.
Rifles: Known for accuracy and range, favored for action and competitive play.
Shotguns: Offering a spread of shots for skeet, trap, and sporting clays.
Sniper Rifles: Designed for precision and long-range shooting.
Machine Guns: Provide high rates of fire, useful for intense scenarios.
MECHANISMS
Spring-Powered: Simple and reliable, manually cocked for each shot, popular among beginners.
Electric-Powered (AEGs): Versatile, offering semi-automatic and fully automatic firing modes, powered by rechargeable batteries.
Gas-Powered: Use propane or green gas, offering realistic blowback action and favored for their authenticity.
North American Airsoft Market Trends. (1 of 2)
The largest global market for airsoft, representing 38% or $843 Million of market share.
GROWING POPULARITY OF
COMPETITIVE AIRSOFT SPORTS
Competitive airsoft leagues and tournaments are on the rise, attracting a diverse range of participants from casual players to dedicated enthusiasts.
TECHNOLOGICAL
ADVANCEMENTS
Innovations in airsoft gun technology, including the development of electric-powered (AEG) and gas-powered guns with realistic blowback action, are driving market growth; provides a more realistic and customizable gameplay experience.
EXPANSION OF AIRSOFT FIELDS AND ARENAS
The number of airsoft fields and indoor arenas is increasing, particularly in urban areas. These facilities offer year-round access to airsoft games and events, contributing to the sport's growing popularity.
This trend indicates a growing interest and participation in airsoft, suggesting that Level Up Live can attract a larger audience by offering competitive airsoft events and leagues.
Capitalizing on this interest will drive foot traffic and repeat visits.
As airsoft technology improves, Level Up Live can enhance its offerings with the latest and most realistic airsoft equipment, providing a superior experience that differentiates them from other entertainment venues. This will attract tech-savvy and serious airsoft enthusiasts.
With the increase in airsoft fields and indoor arenas, Level Up Live can benefit by expanding its own facilities to include diverse and immersive environments. This will cater to various player preferences and increase its appeal as a premier destination for airsoft entertainment.
Airsoft Audience. (1 of 2)
By catering to diverse audience categories, Level Up Live creates a comprehensive and engaging experience for all its visitors, ensuring broad appeal and high levels of customer satisfaction.
RECREATIONAL PLAYERS
Make up a significant portion of the market, participating in casual games at local fields. These players range from teenagers to adults and participate in casual games at local fields.
YOUTH AND FAMILIES
Younger players and families looking for safe and fun activities. Airsoft fields often host family-friendly events and youth leagues, appealing to parents seeking recreational activities for their children.
Level Up Live offers a variety of casual airsoft games and events that cater to recreational players, providing a fun and engaging environment for those looking to enjoy airsoft without the intensity of competitive play. This makes it an ideal destination for weekend activities and social gatherings.
Level Up Live provides family-friendly airsoft experiences with safety measures and age-appropriate equipment, making it a perfect venue for birthday parties, family outings and youth group activities. The inclusive environment ensures that participants of all ages can enjoy the excitement of airsoft in a controlled and safe setting.
COMPETITIVE ENTHUSIASTS
Airsoft Audience. (2 of 2)
Dedicated players who participate in organized leagues and tournaments. This group invests in high-quality, customizable equipment and often travels to various events to compete.
MILITARY AND LAW ENFORCEMENT PERSONNEL
This group seeks realistic training tools to enhance tactical skills and prepare for real-life scenarios. They prioritize high-quality, durable equipment that simulates real firearms.
Level Up Live hosts organized leagues and tournaments, offering a professional setting with high-quality equipment and realistic scenarios. This attracts serious players looking for a challenging and competitive airsoft experience, fostering a community of dedicated airsoft athletes.
Level Up Live offers a realistic and cost-effective alternative for tactical training. These programs are designed to enhance the skills and decision-making abilities of military and law enforcement personnel, positioning Level Up Live as a valuable resource for professional training needs.
GLOBAL PARTICIPATORY SPORTS MARKET
ABSOLUTE MARKET OPPORTUNITY
Level Up Live offers a completely new type of sports entertainment.
We are part of the $184 billion growth opportunity in participatory sports recreation.
Verified Market Research projects sizable opportunity for incremental grow from new entrants, such as Level Up Live, with a total absolute opportunity of $184.34-Billion to 2031.
Note: Absolute $ Opportunity indicates the market's potential from 2024 to 2031, calculated by summing the incremental growth across all years highlighted in TEAL. In contrast, Incremental $ Opportunity signifies the revenue growth in a particular year compared to the preceding one.
Source: Verified Market Research
Source: Verified Market Research
“ The participatory sports market offers numerous opportunities for growth and development. The increasing integration of technology fitness apps, virtual training platforms, and wearable devices, provides new opportunities to engage participants and improve their sporting experience.
These technologies offer convenience, personalized training performance tracking, making it easier for people to stay motivated and achieve their fitness objectives.
Furthermore, the growing trend of corporate wellness programs and community partnerships provides opportunities for fitness clubs and sports organizations to broaden their reach and impact. These organizations can attract new participants and encourage greater participation in participatory sports by providing tailored programs and incentives.
In Summary.
Level Up Live has created a new form of sports entertainment that has broad appeal, both across a wide spectrum of consumer demographics, as well as across broad geographic regions domestically and internationally. We expect to parallel TopGolf; while TopGolf’s 93 US locations represent a small percentage of the 17,000 golf courses in the US, in 2024, TopGolf expects to have more unique guests (approximately 30.5-million) than all golf courses combined (approximately 25-million).
WE ARE THE ONLY COMPANY with patented and patent-pending technology that marries shooting with live scoring, levels and multi-player gaming. We are creating a new form of sports entertainment that caters to a modern and sophisticated consumer.
OUR BRAND IS SHOOTING SPORTS ENTERTAINMENT which means that we do not retail guns, replica guns, AirSoft guns or ammo. We do not use any form of human-likeness targets and any type of simulated violence. These differentiators enable us to provide a safe, welcoming, inclusive, thoroughly enjoyable and authentic experience for women and men of all ages, ethnicities and lifestyles.
OUR BUSINESS MODEL IS GLOBALLY SCALABLE because Airsoft is legal virtually worldwide, including the US and Canada, western Europe, most of pan-Asia, India and much of the GCC. Additionally, our “destination” model where all Airsoft guns remain at the Level Up Live facilities make it possible to operate in regions such as Australia where private ownership of Airsoft guns is not legal.
OUR UNIT ECONOMICS ARE STRONG because each 2,500 sq. ft. Zone can generate over $1m in user/guest fees at a 75-78% gross margin. Our growth is directionally proportional to the number of operating Zones that we directly own and operate, as well as those operated by partners within their existing retail, sporting and hospitality locations.
Our Philosophy.
Defines our brand.
We believe that target shooting is a fun, positive, beneficial and wholesome form for sports entertainment for everyone across all age groups, social demographics and even political beliefs.
We’ve had the opportunity to take hundreds of people shooting, many for the first time, and the reaction is always the same – huge smiles and a big sense of accomplishment and satisfaction at learning or developing new skills.
That’s what drives us – the sport, the fun and the satisfaction of the people we’ve brought shooting with us.
We believe that the same people who enjoy active lifestyles will absolutely love the Level Up Live Shooting Sports Experience.
TOM CHIARELLA | Founder & CEO
