LEVEL UP LIVE HOLDINGS, LLC.
The offering materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” “project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements, which constitute forward looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligation to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.
DISCLOSURES
This document does not constitute an offer to sell any Company securities but is provided for informational and discussion purposes only. Any such offer will be made by the Company solely pursuant to definitive written documents between the Company and each investor.
This presentation includes certain statements, estimates, projections and other forward-looking statements with respect to the anticipated future performance of the Company, which are based upon various assumptions by management that are believed in good faith to be reasonable but may not prove to be correct. Such assumptions are inherently subject to meaningful uncertainties and contingencies, many of which are beyond the Company's control. No representation is made, and no assurance can be given, that the company can or will attain such results. Actual results are likely to vary, perhaps materially, from the Company’s projections.
Certain of the information contained in this presentation is based upon derived from information provided by or obtained from industry sources and other third parties. The Company has not independently verified such information.
Live in the game with Level Up Live.
Level Up Live combines immersive gaming technology with the thrill of live target shooting, creating a new and electrifying sports entertainment experience.
What? Level Up Live is a sportsentertainment venue that features a safe, dynamic, and high-tech shooting sports experience that everyone can enjoy.
Level Up Live is transforming the shooting experience with hyper-realistic AirSoft equipment, proprietary gamification technology and hospitality to create a fundamentally new form of sports-entertainment.
Since we use AirSoft equipment, which is a form of air-powered firearm, we give our guests a high-fidelity shooting experience that is incredibly safe.
Whether a seasoned marksman or new to target shooting, our customers can immerse themselves in our electrifying sports-entertainment atmosphere. We are enjoyed by individuals, families, competitors and corporate groups.
Why? The
global Participatory Sports Market is expected to reach $525 Billion by 2031, a CAGR of 5.58%. (Verified Market Research)
Participatory sports refers to activities where individuals actively engage in physical sports and activities for recreational and/or competitive purposes.
Driven by rising health consciousness, a focus on wellness, and a desire for social interaction, the market boasts $184-Billion of absolute opportunity to 2031.
Level Up Live is uniquely bridging this exploding market with the evolving
$3.5-Billion Global Airsoft Market (by 2030, 7.8% CAGR) and the antiquated
$4.4-Billion Shooting Sports & Entertainment Market (by 2032, 9.3% CAGR).
That is why we exist - because current shooting experiences are severely lacking.
X Go to gun range (lack of technology/scoring, no gameplay, para-military branding)
X Play Video Games (lack of realism)
X Go to the Arcade (no immersive, no skill development)
There is a significant, untapped, and underserved segment of people who would eagerly engage in target shooting. However, they have not done so because the current offerings lack the immersive experience, value, and brand image that align with their expectations — until now.
Our technology and immersive gameplay can also capture market share from the $645-Billion Global Immersive Entertainment Market (by 2032, 23.7% CAGR).
WHAT OUR CUSTOMERS ARE SAYING
First-Time Target Shooter
“ It's a lot different than I expected. I thought it'd be more like actual human targets rather than experience . . . it was a lot more never done it before. . . and it's more
It's crazy, it's like you're in it.. . . I had no idea that the setup was , you're it’s not a laser; it's not a video game;
How? 120 Inventions, 4 Patents, and Partnerships for location expansion.
PROPRIETARY TECHNOLOGY
Cutting-Edge, proprietary target technology that detects hits and provides live scoring, leaderboards, achievements, levels and more, as well as advanced gaming technology, including 3D mapping video projection, that enables our players to stand, move, run and shoot for a realistic experience.
ENHANCED SHOOTING & ENTERTAINMENT EXPERIENCE
A completely new shooting range design and layout optimized for games groups, and skill development; including mobile apps. Paired with excellent food and beverage, Level Up Live has an exciting, pulse-raising energy that you can feel right when you walk through the door.
MULTI-FACETED BUSINESS MODEL
A business model with strong unit economics, diverse revenue streams and partnerships (EVIKE - 6 Locations) drives growth rates and net profit margins.
Opportunity. Similar to how TopGolf, K1 Speed, Peloton, and Strava disrupted their industries . . .
. . . Level Up Live aims to drive participation rates to all-new levels and to create tremendous business value.
Our venues are designed to offer more than just shooting activities; they provide a dynamic and engaging environment where guests can enjoy highquality food and beverages, participate in social and corporate events, and immerse themselves in gamified experiences.
This multifaceted approach ensures that every visit is not only exciting but also memorable, appealing to a wide audience and fostering long-term customer loyalty.
Tested & Proven Better. Over
250-K rounds fired.
Level Up Live stands out from current shooting experiences by providing a safe, accessible and highly immersive social experience.
Our unique combination of physical activity, realistic environments and interactive gameplay makes it an ideal choice for a wide range of participants, from casual players to serious enthusiasts and professionals.
“ I couldn’t agree more with the break-through Level Up concept… the whole silhouette body target needs to take a serious back seat to the fun game that should be the focal point for shooting sports. ”
Team. Level Up live is the only company in the global shooting sports and range industries composed of senior executives and engineers from the high-tech industry, event planning, and production.
This includes Google, Microsoft, Disney, GE Aerospace, Salesforce (Tableau), and more.
Our team is using this experience and passion for shooting to disrupt the current gun range industry and redefine recreational shooting for the world.
Our Mission.
To redefine shooting sports entertainment by offering a socially responsible, familyfriendly, yet competitive, experience that appeals to a diverse audience, providing fun, skill development, and a sense of accomplishment.
We will capture the massive latent market of people who will enthusiastically and regularly participate in shooting sports given the right experience and the right brand positioning.
Table of Contents. Level Up Live has evolved from initial concepts to a welldefined entertainment venue. The document details the progress from concept to execution, highlighting the positive reception from a diverse audience and successful test events.
Section 1: The Level Up Live Experience (15-25)
Groundbreaking blend of high-tech shooting sports and immersive entertainment, featuring state-of-the-art target technology, dynamic range designs, and a welcoming, inclusive atmosphere for all demographics.
Section 2: Market Opportunity & Positioning (26-39)
With a TAM exceeding $15.7 billion in the U.S. alone, Level Up Live taps into a high-income, active lifestyle consumer base at the convergence of the shooting sports entertainment market and immersive experiences.
Section 3: Business Model & Growth Strategy (40-53)
Tested gameplay with strong unit economics, a scalable business model and expansion partnership, offering a high return on investment and the potential to expand to multiple locations.
SECTION 1: THE LEVEL UP LIVE EXPERIENCE
Safe. Unique. Engaging. Protected.
Discover an unparalleled interactive experience that’s transforming traditional shooting sports into a socially responsible and family-friendly entertainment option.
TYPES OF AIRSOFT FIREARMS
What is Airsoft Sports.
Airsoft equipment is designed to closely mimic real firearms in terms of appearance and operation, but use compressed air or electric motors to propel soft plastic projectiles.
By providing a realistic, engaging, and safe shooting experience, Airsoft appeals to a diverse audience, making it a rapidly growing sport globally.
✓ Safety: Provides a safe alternative to real firearms for recreational and training purposes.
✓ Skill Development: Enhances hand-eye coordination, strategic thinking, and teamwork.
✓ Accessibility: Open to a wide range of participants, including those who may not have access to traditional firearms due to legal or safety restrictions.
Handguns: Compact and lightweight, ideal for beginners and closerange shooting.
Rifles: Known for accuracy and range, favored for action and competitive play.
Shotguns: Offering a spread of shots for skeet, trap, and sporting clays.
Sniper Rifles: Designed for precision and long-range shooting.
Machine Guns: Provide high rates of fire, useful for intense scenarios.
MECHANISMS
Spring-Powered: Simple and reliable, manually cocked for each shot, popular among beginners.
Electric-Powered (AEGs): Versatile, offering semi-automatic and fully automatic firing modes, powered by rechargeable batteries.
Gas-Powered: Use propane or green gas, offering realistic blowback action and favored for their authenticity.
WHAT OUR CUSTOMERS ARE SAYING
Police Brat
“ My dad's a police officer, so I've been to a bunch of different ranges in the police area, the SWAT area. And it's honestly very comparable . . . this is the perfect place to come out here learn the skills, learn the fundamentals, understand how to operate a firearm, whether it’s real or an airsoft. “ Click
The Level Up Live Experience.
Level Up Live is characterized by a totally unique shooting area, which we call a “Zone”, amplified with proprietary Smart Target and Shooting Sports AI technologies.
Unlike any other shooting range in the world, Level Up Live guests can practice, play and compete all in one facility, with live timing and scoring, and a mobile app to track progress.
Members and guests are presented with ever increasing challenges and levels of achievement, along with higher performance competition firearms (hence the name of the company).
Our safety-first approach ensures a unique, engaging, and exhilarating activity suitable for all ages and backgrounds.
Safe. Socially Responsible.
Safety
& Accessibility
Utilizing AirSoft equipment ensures a realistic yet safe experience, offering a family-friendly experience suitable for all ages and skill levels; equipment electronically controlled for safety (keep track of where pointed).
No Human Likeness Targets
Emphasizing a socially responsible approach, we use targets that focus on and fun without simulating violence.
Eliminated Risks
Our 100% lead free ammo disintegrates on impact with a target, wall or barrier, eliminating the ricochet risks associated with shooting at steel targets.
Unique. Hyper-realistic shooting.
The hyper-realism of Level Up Live's airsoft is achieved through advanced air/electric powered technology that closely mimics the experience of firing real firearms.
These airsoft guns offer a high level of safety and accessibility while providing realistic recoil, sound, and shooting dynamics, creating an immersive and authentic shooting experience for users of all ages and skill levels.
Scoring Band Smart Displays Smart Steel
Unique. Immersive & Interactive.
Repeatable Fun with Gamification
A a unique combination of live scoring, leaderboards, immersive game scenarios and a fully-loaded magazine drives high levels of engagement and repeat visits.
High-Tech Setup
A closed-loop, real-time control system for live-fire shooting gamification with proprietary, cutting-edge technology: includes smart targets, advanced sensors and dynamic audiovisual effects to enhance the shooting experience.
Limitless Scenarios
From beginner to advanced levels, our system offers a wide range of virtual scenarios (targeting brand partnerships) and challenges to keep participants engaged.
Engaging. Unmatched Excitement for Everyone.
Singe Player & Multi-Level Skill Drills
Progressively challenging exercises designed to enhance shooting proficiency and maintain high engagement through varied and dynamic training scenarios.
Multi-Player Games (Social)
Enjoy collaborative and competitive shooting experiences with friends and other enthusiasts, enhancing the social and interactive aspects of the game.
League & Competitions
Structured, competitive events where participants can showcase their skills, earn rewards and engage with a community of shooting sports enthusiasts.
WHAT OUR CUSTOMERS ARE SAYING
No Shooting Experience
” I definitely had no experience, so this is a super new arena for me . . . and to be honest with you, my perception of guns and gun shooting sports is really aggressive . . . but the instruction here and the staff here, everyone has made it so easy and it's just been pure fun. ”
Click here to watch the full testimonial
Protected. Strong Competitive Moats.
Level-Up Live's proprietary, patented technology creates a unique and immersive shooting experience, providing strong defensibility against competition and securing a competitive edge in the market.
Significant IP Portfolio
Key Innovations
4 Patents: Covering sensors, software, electronics and methods for real-time control and scoring.
120+ Inventions: Including the most advanced target technology, modular target sets and player/gamer network.
Sensors | Software | Electronics | Methods
Closed-Loop Control System: For live-action shooting training and gaming.
Smart Steel: Advanced target detection system using wave mechanics.
Machine Vision and AI: For real-time feedback and training.
Proprietary Technology
Wearables: Intelligent shot detection bands, video safety glasses and network-connected hearing protection.
Dynamic Assignments: Associating wearables with specific users for personalized experiences.
Real-time Feedback: Automated auditory and visual feedback for skill improvement.
What audiences are saying about us . . .
SECTION 2: MARKET OPPORTUNITY & POSITIONING
We exist. Because current shooting experiences are severely lacking. The shooting experience itself has not changed in any appreciable way for the past 100 years.
AIRSOFT EQUIPMENT MARKET
$3.52 Billion by 2030, Globally (7.8% CAGR)
SHOOTING SPORTS & ENTERTAINMENT
$4.44 BILLION by 2032, Globally (9.3% CAGR)
PARTICIPATORY SPORTS
$524.90 BILLION by 2031, Globally (5.58% CAGR)
The convergence Participatory Sports with the Airsoft Sports Market, Shooting Sports & Entertainment Market and the Immersive Entertainment Market presents us a unique and substantial opportunity.
IMMERSIVE ENTERTAINMENT MARKET
$645.49 Billion by 2032, Globally (23.7% CAGR)
Unlocking the Potential of the Participatory Sports Market.
The participatory sports market is experiencing robust growth, driven by the following key trends.
• Health and Wellness Focus: Rising awareness of the health benefits associated with regular physical activity.
• Technology Integration: Growing popularity of wearable devices, fitness apps and virtual sports experiences.
• Government and Community Support: Initiatives and programs promoting sports participation and infrastructure development.
• Social Connectivity: The increasing appeal of community-oriented sports, local leagues and group fitness classes fostering social connections and a sense of belonging.
• Corporate Wellness Programs: Increased corporate investments in employee wellness initiatives and partnerships with fitness centers.
GLOBAL PARTICIPATORY SPORTS MARKET ESTIMATES AND FORECAST (USD BILLION), 2022-2031
Source: Verified Market Research
GLOBAL PARTICIPATORY SPORTS MARKET
ABSOLUTE MARKET OPPORTUNITY
Level Up Live offers a completely new type of sports entertainment.
We are part of the $184 billion growth opportunity in participatory sports recreation.
Verified Market Research projects sizable opportunity for incremental grow from new entrants, such as Level Up Live, with a total absolute opportunity of $184.34-Billion to 2031.
Note: Absolute $ Opportunity indicates the market's potential from 2024 to 2031, calculated by summing the incremental growth across all years highlighted in TEAL. In contrast, Incremental $ Opportunity signifies the revenue growth in a particular year compared to the preceding one.
Source: Verified Market Research
Source: Verified Market Research
“ The participatory sports market offers numerous opportunities for growth and development. The increasing integration of technology fitness apps, virtual training platforms, and wearable devices, provides new opportunities to engage participants and improve their sporting experience.
These technologies offer convenience, personalized training performance tracking, making it easier for people to stay motivated and achieve their fitness objectives.
Furthermore, the growing trend of corporate wellness programs and community partnerships provides opportunities for fitness clubs and sports organizations to broaden their reach and impact. These organizations can attract new participants and encourage greater participation in participatory sports by providing tailored programs and incentives.
Our Audience. Not the traditional range customer.
While we will serve the traditional range customer, our tremendous growth will come from catering to a new audience that is interested in target shooting.
Our audience lives at the convergence of shooting sports and immersive experiences:
- younger and nearly 50% female
- lives in the city or large suburbs
- first went shooting as an adult, versus a child or teen (not a hunter)
This is a very different demographic than the traditional gun range customer who is male, lives in the country, hunts and started shooting as a child.
Target shooting participation in the U.S. is on the rise - up 51% from 34.4 million Americans in 2009 to 52.1 million Americans in 2018.
North American Airsoft Market Trends. (1 of 2)
The largest global market for airsoft, representing 38% or $843 Million of market share.
GROWING POPULARITY OF
COMPETITIVE AIRSOFT SPORTS
Competitive airsoft leagues and tournaments are on the rise, attracting a diverse range of participants from casual players to dedicated enthusiasts.
TECHNOLOGICAL
ADVANCEMENTS
Innovations in airsoft gun technology, including the development of electric-powered (AEG) and gas-powered guns with realistic blowback action, are driving market growth; provides a more realistic and customizable gameplay experience.
EXPANSION OF AIRSOFT FIELDS AND ARENAS
The number of airsoft fields and indoor arenas is increasing, particularly in urban areas. These facilities offer year-round access to airsoft games and events, contributing to the sport's growing popularity.
This trend indicates a growing interest and participation in airsoft, suggesting that Level Up Live can attract a larger audience by offering competitive airsoft events and leagues.
Capitalizing on this interest will drive foot traffic and repeat visits.
As airsoft technology improves, Level Up Live can enhance its offerings with the latest and most realistic airsoft equipment, providing a superior experience that differentiates them from other entertainment venues. This will attract tech-savvy and serious airsoft enthusiasts.
With the increase in airsoft fields and indoor arenas, Level Up Live can benefit by expanding its own facilities to include diverse and immersive environments. This will cater to various player preferences and increase its appeal as a premier destination for airsoft entertainment.
INCREASE IN ONLINE SALES CHANNELS
Online sales of airsoft equipment are growing rapidly at 8.2% CAGR, driven by the convenience of e-commerce platforms. Online stores offer a wide selection of products, competitive pricing and easy access to international brands, making it easier for consumers to purchase airsoft gear.
North American Airsoft Sports Market Trends. (2 of 2)
Partnerships with leading airsoft equipment providers, like Evike, enable Level Up Live to capture the growing retail audience. Additionally, utilizing online channels to sell Level Up Live branded merchandise can enhance brand visibility, foster customer loyalty and create a new revenue stream.
ADOPTION OF AIRSOFT FOR TRAINING
Military and law enforcement agencies in North America are increasingly using airsoft guns for training purposes. Airsoft provides a safe, cost-effective way to conduct realistic training exercises, improving tactical skills and decision-making without the risks associated with live ammunition.
Leveraging airsoft for training purposes aligns with this trend, allowing Level Up Live to offer specialized training programs for military and law enforcement agencies. This can open up additional revenue streams and establish the brand as a versatile venue for both entertainment and professional training.
Airsoft Audience. (1 of 2)
By catering to diverse audience categories, Level Up Live creates a comprehensive and engaging experience for all its visitors, ensuring broad appeal and high levels of customer satisfaction.
RECREATIONAL PLAYERS
Make up a significant portion of the market, participating in casual games at local fields. These players range from teenagers to adults and participate in casual games at local fields.
YOUTH AND FAMILIES
Younger players and families looking for safe and fun activities. Airsoft fields often host family-friendly events and youth leagues, appealing to parents seeking recreational activities for their children.
Level Up Live offers a variety of casual airsoft games and events that cater to recreational players, providing a fun and engaging environment for those looking to enjoy airsoft without the intensity of competitive play. This makes it an ideal destination for weekend activities and social gatherings.
Level Up Live provides family-friendly airsoft experiences with safety measures and age-appropriate equipment, making it a perfect venue for birthday parties, family outings and youth group activities. The inclusive environment ensures that participants of all ages can enjoy the excitement of airsoft in a controlled and safe setting.
COMPETITIVE ENTHUSIASTS
Airsoft Audience. (2 of 2)
Dedicated players who participate in organized leagues and tournaments. This group invests in high-quality, customizable equipment and often travels to various events to compete.
MILITARY AND LAW ENFORCEMENT PERSONNEL
This group seeks realistic training tools to enhance tactical skills and prepare for real-life scenarios. They prioritize high-quality, durable equipment that simulates real firearms.
Level Up Live hosts organized leagues and tournaments, offering a professional setting with high-quality equipment and realistic scenarios. This attracts serious players looking for a challenging and competitive airsoft experience, fostering a community of dedicated airsoft athletes.
Level Up Live offers a realistic and cost-effective alternative for tactical training. These programs are designed to enhance the skills and decision-making abilities of military and law enforcement personnel, positioning Level Up Live as a valuable resource for professional training needs.
“ Level Up isn’t just for the American market but markets across Europe, Pan-Asia, Dubai and elsewhere.
By focusing on the sport not selfdefense, and participation, not gun ownership, this model has a global audience.”
Fadi Twainy, International Investor
Global Market Trends.
NORTH AMERICA
Target international markets by focusing on sports, not self-defense. \
Participatory Sports: North America was the second-largest market in 2023, Value of USD 101.42 Billion in 2023; it is projected to grow at a CAGR of 5.72%.
Airsoft Sports: The region accounted for approximately 38.4% of the market share in 2022 and is projected to maintain its dominance. The market benefits from a diverse range of enthusiasts, from casual players to competitive leagues, fostering a consistent demand for high-quality airsoft products.
ASIA-PACIFIC
EUROPE
Participatory Sports: Europe accounted for the largest market share of 38.55% in 2023, with a market Value of USD 131.29 Billion and is projected to grow at a CAGR of 5.51% during the forecast period.
Airsoft Sports: Region’s strict firearms regulations have made airsoft a popular alternative for shooting sports enthusiasts; both recreational players and a growing competitive scene. Notable contributions from the United Kingdom, Germany and France.
Participatory Sports: Asia-Pacific is projected to grow at the highest CAGR of 6.25%.
Airsoft Sports: Witnessing rapid growth, particularly in countries like Japan, South Korea and Taiwan. Japan, with its strict real firearm regulations, has a thriving airsoft culture where the sport is both a recreational activity and a collectible hobby.
Our Distinctive Proposition.
Level-Up Live is uniquely positioned to combine the airsoft, shooting sports and entertainment markets by leveraging our proprietary, patented technology and a team of seasoned professionals from top tech companies, event planning and production.
Our innovative approach creates a safe, engaging and immersive experience that appeals to a broad demographic, ensuring robust customer engagement and repeat visits.
This strategic fusion offers a distinctive value proposition that sets us apart from traditional gun ranges and entertainment options.
Enhanced Experiences
Integrating VR and AR technologies into shooting sports can create more engaging and immersive experiences, similar to the transformation seen in golf with TopGolf, where technology has enhanced the traditional driving range experience.
Broader Audience
By focusing on family-friendly, interactive experiences that avoid the use of real firearms, we attract a wider demographic, including younger audiences and women, who are increasingly participating in shooting sports.
Innovation and Differentiation
Leveraging cutting-edge technologies can differentiate offerings in a competitive market, providing social experiences like Top Golf that traditional shooting ranges cannot match
Tested, Profitable & Repeatable.
With a total addressable market exceeding $15.7 billion, Level
Up Live taps into a high-income, active lifestyle consumer base. We’re leveraging our innovative approach to capture significant market share domestically and internationally.
Level Up Live boasts strong unit economics and a scalable growth strategy, with plans to expand to 42 locations by 2028, driving robust revenue and profitability.
Leadership Team with extensive experience in technology, event planning and production.
Tom Chiarella | Founder & CEO
I got involved with shooting sports in college as a freshman. Skeet shooting was my first college physical education class.
Tyler Harris | President
I am the Co-Founder and President of Level Up Live with more than 15 years of experience in software and services.
Niina Fujioka | Legal Advisor
I am a seasoned legal and business advisor with a diverse background in supporting startups.
Frank Medina | Financial Advisor
With over 15 years of Finance and Accounting experience, my expertise lies in businesses at their early developmental stages or poised for significant growth.
Kori Tejaskumar | Lead Mechatronics Engineer
Team Members
I am a believer in seizing opportunities, and Level Up Live proved to be the perfect chance for me to embark on a remarkable journey.
Jason Winn | Director of Software Engineering
I have been programming since I was a kid and I consider myself lucky to have a career doing something that I love. Colin introduced me to shooting several years ago and I have been hooked ever since.
Clement Ho | Content / Media Creator
I've been a competitive shooter since I was around 13 years old. Mainly competing in USPSA. Since then, I have expanded my shooting abilities in 3 gun, 2 gun and The Proving Grounds.
Pearl Chan | Board Advisor
I was introduced to Level Up Live by Colin. Colin and I worked together at several companies over the last 12 years.
Jason Metzner | Lead Electrical Engineer
I like to work on cool stuff. Designing circuit boards is what I do, but working with good people and awesome technology is what really drives me.
Jian Chen | Engineering Program Manager
I've encountered groundbreaking innovations through my time at Tesla, Hyperloop & Amazon. However, my journey has now led me to the most exhilarating juncture of my career – joining LUL.
Manouj Govindaraju | Game Developer
I'm an artist at heart who's always on the lookout for innovative ventures.
Jenna Chiarella | Software Engineer Intern
Long before I came to work for LUL, I would help my dad solder and build the smart targets. He would give me presentations on the goals of LUL and where he saw this business going.
Read full Bios at https://www.leveluplive.com/team.
Our History.
First live-first testing of Smart Steel targets.
Expansion of engineering team to include mechatronics, 3D modeling and 3D printing.
Unity gaming platform development begins.
Paid corporate events with up to $95 per guest in gaming fees.
Partnership with EVIKE to open multiple locations through 2024-2026.
Relocation of beta testing location to be open to the public.
Start of network-connected product development. 2021 2022
Player network software development begins.
CONCEPTING / CORE R&D GO TO PRODUCT GO TO REVENUE
2023
Primary R&D of Smart Steel sensors, software and electronics.
Company formation.
Concept market feasibility study with Jeff Swanson.
Initial seed investors come on board.
Begin range management software development at Focus Software.
Buildout of two full-scale Zones at beta site in greater Seattle.
20+ beta testing events with hundreds of participants and 250,000+ rounds fired.
Partnership program launched.
Leasing of 12,000 sq. ft. facility in greater Seattle for full-size beta testing.
Facility buildout including two (2) full-sized Zones.
Proven & Ready. Conducted end-user testing with over 1,000 people, collectively
firing over 250,000 Airsoft BB’s.
Our existing product suite includes:
✓ Hit detecting Smart Targets with integrated lighting and special effects
✓ Ultra high-definition video projection with 3D mapping (the video maps to the locations of Smart Targets)
✓ Immersive visual environments rendered in real-time in 16k resolution, which is fed and stitched across 4 UHD projectors
✓ Growing gallery of skills, drills and games
✓ Touch screen controls for all players
✓ Overhead leaderboard with real-time scoring
✓ Actuating system to move Smart Targets during game play
✓ Pressure sensitive player “boxes” with integrated lighting to guide players though immersive physical environments, and also detect steps to trigger Smart Target lighting and video graphics
✓ Integrated surround sound, sound effects and background music for game play
Engagement Strategy. We appeal to a modern shooting audience.
Level Up Live offers an inclusive and socially responsible environment that appeals to all ages and backgrounds.
By integrating advanced technology, gamification and a variety of interactive experiences, we’re focused on engaging and memorable experiences for guests, creating and ensuring high levels of participation and repeat visits.
✓ Continuous development of new games, levels and challenges to maintain interest
✓ Collaborations with entertainment and hospitality industries to enhance offerings
✓ Potential partnerships with retail locations, as well as brands like TopGolf, K1 Speed, and Dave & Busters for cross-promotion and synergy
COLLEGE EDUCATED PROFESSIONAL CAREERS
$100K+ ANNUAL INCOME ACTIVE LIFESTYLES
RACE & GENDER DIVERSITY
Business Model. Level Up Live focuses on maximizing revenue through multiple streams.
We have two main sources that drive our revenue and profit growth.
DIRECT: Owned and operated facilities that deliver to the Level Up Live Experience to end-consumers.
DIRECT
REVENUE STREAMS
Level Up Live Experience Fees
Corporate Team Building Events
Social Events
Competition Entrance Fees
Zone / Facility Rentals
Training Programs for Professionals
PARTNER
REVENUE STREAMS
Upfront partner license fee between $175K and $495K per Zone, spending on configuration.
50% of all net entertainment revenue generated by the Zone.
A partner facility may have one or more zones.
PARTNER: Licensed partners that own and operate facilities that deliver to the Level Up Live Experience to end consumers.
(e.g. law enforcement)
Food & Beverage Sales
Our Goals.
We expect to parallel TopGolf in how they transformed the golf driving range by . . .
. . . redefining target shooting into a form of sports entertainment that is dynamic, fun social, and highly appealing to a wide demographic of consumers.
. . . bringing millions of new participants into dynamic shooting sports entertainment every year.
. . . building approximately 100 locations in the US that collectively generate more profit than the entirety of the traditional gun range industry.
In Summary.
Level Up Live has created a new form of sports entertainment that has broad appeal, both across a wide spectrum of consumer demographics, as well as across broad geographic regions domestically and internationally. We expect to parallel TopGolf; while TopGolf’s 93 US locations represent a small percentage of the 17,000 golf courses in the US, in 2024, TopGolf expects to have more unique guests (approximately 30.5-million) than all golf courses combined (approximately 25-million).
WE ARE THE ONLY COMPANY with patented and patent-pending technology that marries live timing, scoring, games, levels and multi-player gaming with live action shooting. We are creating a new form of sports entertainment that caters to a modern and sophisticated consumer.
OUR BRAND IS SHOOTING SPORTS ENTERTAINMENT which means that we do not retail guns, replica guns, AirSoft guns or ammo. We do not use any form of human-likeness targets and any type of simulated violence. These differentiators enable us to provide a safe, welcoming, inclusive, thoroughly enjoyable and authentic experience for women and men of all ages, ethnicities and lifestyles.
OUR BUSINESS MODEL IS GLOBALLY SCALABLE because Airsoft is legal virtually worldwide, including the US and Canada, western Europe, most of pan-Asia, India and much of the GCC. Additionally, our “destination” model where all Airsoft guns remain at the Level Up Live facilities make it possible to operate in regions such as Australia where private ownership of Airsoft guns is not legal.
OUR UNIT ECONOMICS ARE STRONG because each 2,500 sq. ft. Zone can generate over $1m in user/guest fees at a 75-78% gross margin. Our growth is directionally proportional to the number of operating Zones that we directly own and operate, as well as those operated by partners within their existing retail, sporting and hospitality locations.
Our Philosophy.
Defines our brand.
We believe that target shooting is a fun, positive, beneficial and wholesome form for sports entertainment for everyone across all age groups, social demographics and even political beliefs.
We’ve had the opportunity to take hundreds of people shooting, many for the first time, and the reaction is always the same – huge smiles and a big sense of accomplishment and satisfaction at learning or developing new skills.
That’s what drives us – the sport, the fun and the satisfaction of the people we’ve brought shooting with us.
We believe that the same people who enjoy active lifestyles will absolutely love the Level Up Live Shooting Sports Experience.
TOM CHIARELLA | Founder & CEO
