Level Up Live INSIDE Partner Program Overview and summary economics
The Level Up Live INSIDE business program enables partner companies to deliver the Level Up Live Experience to their customers and guests along side their existing offerings. We look to partner with companies that offer innovative sports-entertainment experiences, services and products to the public with a focus on hospitality, corporate and social events, programs geared for youth, women and families. Ideal partner facilities include a food and beverage capability, meeting rooms, event spaces and other amenities.
The Level Up Live INSIDE business program establishes an operating partnership between Level Up Live and the partner to implement, operate, grow, maintain and update the Level Up Live Experience inside the partner’s facilities.
The INSIDE program provides a reduced upfront cost to the partner for our system and services, and an ongoing revenue share to Level Up Live that includes all break-fix service, technology updates, software updates, new content, and marketing programs.
In short, the INSIDE program shares both the upfront risk and the future upside between the partner and Level Up Live, creating a long-term, win-win business partnership.
Initial meetings to share information about Level Up Live and Partner.
Sign NDA and non-binding LOI for initial feasibility analysis of adding the Level Up Live Experience to the Partner venue.
Partnering Process
Feasibility analysis including drawings of the Level Up Live Experience at the Partner facility and associated economics.
Finalize business terms and sign purchase order and contract.
Contact execution and ongoing operations of the Level Up Live Experience at the Partner venue.
ECONOMIC EVALUATION TOOL
Level Up Live provides an Excel Workbook that allows prospective partners to see the economics of the INSIDE partner program and model throughput, occupancy, revenue, and free cashflow specific to their venue.
STANDARD OPERATING PROCEDURES
Level Up Live has a set of Standard Operating Procedures for operating a Zone so prospective partners can determine their incremental operating costs, particularly for personnel that will operate the Level Up Live Experience that their venue.
The Level Up Live Experience is delivered in what we call a Zone, which is a 2,200 to 2,500 square foot space that houses one of our complete AirSoft ranges. Each Zone includes of scores of our proprietary hit-detecting targets, a 16K resolution & 3D mapping immersive video system, touch screens, speakers, lighting, special effects, and other proprietary technology and equipment.
Zones are divided into Stations, which are conceptually like lanes at a bowling alley or lanes at a traditional gun range. The Stations can each play games independent of one another when the Zone is in “Station Mode” and all Stations can play the same collaborative or competitive games when the Zone is in “Zone Mode.” This ability to operate the Stations independently or collectively allows a Zone accommodate groups of different sizes simultaneously. This is very similar to a bowling alley where groups have one or more lanes, with separate groups at adjacent lanes.
The ability of a Zone to accommodate multiple independent groups at the same time is essentially to maximizing occupancy and customer throughput, which is essential to generating highly profitable revenue.
ACTION Zone
Zone Formats
The ACTION Zone provides a dynamic, run-and-gun shooting experience where players move through obstacles and barricades to locate and shoot Smart Targets to score points and set times. Special effects lighting and a digital wall provide player instructions, game cues, scores and leaderboards to deliver the most physically action-oriented and competitive shooting experience available anywhere.
IMMERSION Zone
The IMMERSION Zone provides an arcade-style shooting experience where players stand at shooting positions and engage scores of Smart Targets choreographed to 180-degree 3D visual and audio environments that bring gallery shooting and the game-console experience together as never before. Competitive and collaborative games are extended to both individuals and teams.
Both Zone formats groups with the system managing queuing and promoting each player for their turns across multiple rounds of play, along with live scoreboards.
IMMERSION Zone Layout
IMMERSION Zone Layout
50’ x 60’ with external viewing areas (flexible)
ZONE TYPE IMMERSION ACTION
Size 36’ x 60’ (2,160 sq ft)
Stations 6 Stations (lanes) per Zone
Max Capacity 1 to 6 players per Station (ideal is 4 players)
Maximum capacity of 36 players
Game Types Fun stand - and - shoot arcade and gallery shooting skills, drills and games.
Player Activity (1-hour session)
Equipment
4 players at a Station
• 4 - 5 rotations per player
• 3 - 4 games/rounds per player at each rotation
• ~3 min per player per rotation
• 12-20 games per player, 400+ BBs fired
• Hit detecting Smart Targets (72) with integrated lighting and special effects
• Immersive visual environments rendered in real-time in 16k resolution and surround sound
• Ultra high-definition video projectors (4) with 3D mapping
• High-power surround sound system
• Ambient and special effects lighting system
• Growing gallery of skills, drills and games
• Touch screen controls for all players and safety hosts
• Overhead leaderboard with real-time scoring
• Computer control system, software, player network app
40’ x 60’ (2,400 sq ft)
2 Stations (starting positions) per Zone
1 to 12 players per station (ideal is 10 players)
Maximum capacity of 24 Players
Athletic run - and - gun action and practical shooting skills, drills and games.
10 players at a Station
• 2 - 3 rotations per player
• 1 - 2 games/rounds per player at each rotation
• ~2 min per player per rotation
• 4 - 6 games per player, 200+ BBs fired
• Hit detecting Smart Targets (72) with integrated lighting and special effects
• Video Wall for player instructions, live scoring, leaderboard
• Shooter barriers with integrated lighting
• Shooter obstacles with integrated lighting
• Flooring with integrated special effects lighting.
• Mobile operator touch pads for Zone control.
• Integrated wall lighting
• Growing gallery of skills, drills and games
• Overhead leaderboard with real-time scoring
• Computer control system, software, player network app
ZONE Summary Pro-Forma
Zone Occupancy & Pricing
Computing overall Zone occupancy is based on the hours of operation of the partner venue and the occupancy rates as they vary by time-ofday and day-of-week. Topgolf, bowling alleys and other sports-entertainment venues use variable pricing to increase revenue and profitability during high-demand. The Rev/Person can be achieved in multiple ways – see Zone Revenue.
VENUE HOURS OF OPERATION
The above Rev/Person rates are conservative relative to what has been achieved during customer testing.
Offering Model Why When
Arrive-and-shoot
Reserved
Arrive-and-shoot
$ / person / hour
$ / Station / hour
Leagues $ / person / season
Shooter training class
$ / person
Accommodate individual & small group walk-ins. Off-peak hours
Accommodate groups to share the cost of a Station Peak & prime hours
Provide a cost-effective recurring experience Mid-week evenings
Bring in first-timers and people who want to learn to shoot in a same and cost-effective way.
Weekend off-peak hours
Ongoing shooter training
$ / person / month
Zone rental for MLE
$ / hour
Hold weekly training classes for different skill levels for those who want training before a single class
Enable military and law enforcement personnel to train using realistic equipment but at a fraction of the cost of live fire (real ammo) training.
Mid-week evenings
Zone rental for a professional trainer
$ / hour
Competition
$ / entrant
Off-peak hours
Corporate / Social Events
$ / Event / hour
Enable a professional training to rent a Zone so he/she can bring in students to teach / train. Off-peak hours
Capitalized on the growing interest in competitive shooting, which leads to league, training and walk-ins.
Provide a package of sports-entertainment, food, beverage and hospitality to groups
Periodic weekends
Peak and prime hours
Zone Revenue
Zone revenue is simply the number of customers per unit of time (day, week, month) and the charges per customer. The charge per customer can be achieved in multiple ways based on time-of-day, day-of-week, group size, packaging with other offers, customer type (individual, military service member, family, etc.) and so forth.
Military & Law Enforcement (MLE) Training
Many current and former members of military and law enforcement including local and state police, US Marshals, US Marines, and more have come to Level Up Live in greater Seattle to experience our form of dynamic and action shooting. Our Zones can be setup to offer high-quality training for MLE personnel and departments that include scoring and rating that is 100% manual today.
ZONE REVENUE ADD - ONS
ANNUAL MEMBERSHIPS
• Annual packages for individuals, families, MLE, companies
• Multiple levels of service – Silver, Gold, Platinum
“GET YOUR LICENSE”
• One-time onboard fee
• Physical Gamer Tag with QR Code for quick sign in
• LUL Live Annual Membership (scores, teams, etc.)
• Facility swag item (cap, t-shirt, etc.)
GUN RENTALS
• Full-auto standard Airsoft guns
• Cool Airsoft guns – gatling gun, Halo guns, etc.
EXTENDERS
• Extra BB packages
• Extra time packages
ACCESSORIES / OTHER
• Battle gear – helmets, pads, shoes, googles
• POV and external video packages
Below are example summary financials for a partner facility with one (1) Action Zone and one (1) Immersion Zone.
EXAMPLE SUMMARY RETURN
Below are example capital expenses for a single Zone at a partner location. Note there are some economies of scale for partners that implement two or more Zones.
LEVEL UP LIVE EXPENSES
3-YEAR CASH FLOWS 3
DIRECT PARTNER EXPENSES (EST)
TOPGOLF OF SHOOTING SPORTS:
We merge live shooting (using Airsoft equipment) with patented gamification technology to deliver a safe, thrilling experience for families, gamers, and corporate groups.
MARKET OPPORTUNITIES:
Airsoft's legality in most countries enables us sell into the $22.5B global sports entertainment market, and opportunity to sell our tech into the military and law enforcement training market.
WE HAVE PROVEN DEMAND:
Beta-tested by 1,000+ users with high repeat rates and overwhelming positive feedback; generating up to $95/person during prime hours, showcasing strong market reception
