Spotlight BATHTIME
Coffee Break Nursery Today caught up with Bumble Beez Managing Director, Laura McGlade, to find out more on their innovative Twin Bath – the first of its kind. What was the inspiration behind the creation of Bumble Beez Twin Bath?
The inspiration behind the brand and the product came from my own experience of parenting 3 under 2! Bumble Beez was born following my second pregnancy with twins.
Laura with her children, the inspiration behind The Twin Bath.
Did you research the bathtime category and how did you find the ‘gap in the market’ for this product?
I started searching the internet after experiencing first hand that bath time with twins was super hard work alone! I didn’t find anything in the slightest way suitable and it appeared there was an enormous gap in the market for a product like this. Once worldwide searches were carried out by a patent attorney, I learnt that it in fact didn’t exist until now.
What would you say makes this bathtime product unique?
This is the only twin bath in the world and is also the only front facing bath. It’s also manufactured In the UK, which makes me especially proud.
What are the key benefits and features of the Twin Bath?
Two babies one pair of hands! Bath time plays a huge role in establishing routines and prepping for bedtime in particular. Without an extra pair of hands bathing twins is an extremely difficult task. The Twin Bath has been designed to support two infants 0-6 months using a traditional bathtub and also being flexible to fit in varying shapes and sizes with a unique design enabling parents/carers to bath little ones face on, making bathing infants more comfortable for the parent.
How do you assist retailers to ensure the safety message is conveyed when selling a bath support?
The product has been tested and approved. The safety messages are clearly labelled on both the product, box and instructions.
What type of marketing or online activity have you done to gain consumer awareness to this product?
Since starting the business/brand I’ve done a lot of social media give aways on items excluding the twin bath, joined up with other businesses to create competitions, kept my social media platforms updated with content, offered discounts, google ads, etc.
Since the launch of this product, what has been the reaction so far? I sold out the first batch within 5 weeks and have just gone into my second production run and will shortly do my third after taking on a big retailer in New Zealand.
Do you feel there will a growth in the number of twins born in the UK to position this product well for retailers? Twins and multiples are on the rise not just in the UK but globally. Statistics show that the rates of IVF are ever increasing and because of this were seeing more and more twins each year.
Are you currently running any special offers that retailers should be aware of when ordering?
I do offer a discount to retailers if they purchase the smaller products that compliment the Twin Bath at the same time.
Finally, what does the future hold for Bumble Beez? Will you be looking to launch any further products? Yes, most definitely! I’m already looking at a single variant of the bath along with a cot that I designed two years ago but had to put aside due to the Twin bath needing so much time. I’m looking to be back into the product innovation by the end of this year! We have appointed UK distributors (bébélephant) to help us with UK retail so I can devote more time to product innovation and international sales.
www.bumble-beez.com 20
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Making bathtime
happy time
The bath time category continues to grow and evolve. Are you cleaning up in this category?
Bathtime products will continue to be sought by parents as bathing a baby or toddler quickly becomes an established daily routine. Bathing a baby or toddler is a time for complete one to one interaction and offers a daily activity assisting in the general development of skill sets. This routine is also one that requires parents stay with their child and guarantees quality time between parent and infant. Through great innovation, product ranges have continued to grow and develop – from towels, bath thermometers, baby baths, bath supports - all the way through to bath time toys. This category offers a great fast moving footfall generator. We highlight products that are currently available to order.
Look Mama, no hands! A parent favourite for over 16 years, the ClevaMama hands-free, luxuriously soft Apron Baby Bath Towel takes stress out of bath time. Perfect from new born to 4 years+, this extra-large, super-soft, Bamboo Baby Bath Towel is designed to be worn around the neck like an apron, which makes it easy to lift and snuggle baby post bath while keeping you dry. Made from super-soft, sustainable bamboo, the award-winning Apron Baby Bath towel is a must have for parents. Want to be a retailer? Contact the below.
info@clevamama.com
Making a splash at bathtime! With the popular fashion colours across all their bath products, plus the cute Happy Seal Bath and Room Thermometer, Angelcare are making a splash when it comes to bath time. Angelcare’s ever-popular Mini Bath Support, Bath Support and Bath Seat are designed to hold baby comfortably in quickly warming material while parents are free to wash and play. Simple to use directly in the bath and smart, hygienic and mould resistant, fashion and safety-conscious mums will love them. Adding safety and fun to bath time, their Happy Seal Bath Thermometer provides hot and cold warnings in a friendly way making safe bathing a breeze. Its clever design is also a bath time toy, meeting all relevant standards. Just activate with a shake and add to the bath for good, clean - and safe, fun!
01785 503 305 amcallister@angelcaregroup.com www.angelcarebaby.com
