Joie

Summer of success for Joie

It’s going to be a jam-packed summer of new releases for popular brand Joie, as they welcome a host of new products to their already extensive family.

Top of the list is the new Encore range – a assortment of seats that all fit one base, giving them a spinning advantage to suit every lifestyle. We spoke to Head of Product Management for Joie, Damon Marriott, who gave us an update on how things are going for the business.

Consumers are always on the lookout for the latest technologies – especially when it concerns their children’s safety. That’s why Joie are constantly striving to innovate and improve their product offering. Currently working to expand on its R129 and i-Size car seat portfolio, Joie has a number of exciting new launches arriving into the range this summer. The newly launched Encore system focuses around a spinning base that is compatible with Joie Signature’s i-Harbour and i-Level Recline for a spinning option from birth to 4 years. I-Base Encore is also compatible with the Signature calmi R129, as well as a number of other infant carriers from Joie’s main range. Consumers are always on the lookout for the latest technologies – especially when it concerns their children’s safety. That’s why Joie are constantly striving to innovate and improve their product offering.

The calmi R129 is the first of its kind for Joie

This luxurious lie flat car cot will let little one travel in the height of safety and sophistication. Tested and approved against the tough R129 standards, the calmi R129 provides increased side impact protection by positioning baby’s head at the safest point in the vehicle.

Calmi R129 keeps your little one in the safest, 180o ‘lie flat’ position and has a cosy insert to keep newborns properly positioned at all times, supporting little necks and spines so you can journey for longer whether you are in the car or out for a stroll. Calmi R129 pairs easily with Joie’s aeria and finiti pushchairs using adapters. Just pop calmi R129 off the base and on to your pushchair frame and off you stroll.

Calmi R129 pairs with the newly launched i-Base Encore, which uses effortless ISOFIX connectors in order to lock to the vehicle’s anchor points instantly, allowing parents to simply click the seat on and off – no reinstallation necessary

Steadi R129 also joins Joie’s main range of products

Steadi gives parents a belted R129 option, followed by the long awaited i-Prodigi, an extended rearfacing only option that will last from birth to approximately 7 years of age.

Like so many others, Joie is being kept on its toes by shipping and currency fluctuations, but even amidst these turbulent times, the business continues to expand, both in its customer base and its overall turnover.

Damon credits this success to the faith the consumers have in the core values of the Joie brand. “Ever since its inception, the Joie brand has held on to those core values, and our commitment to them remains as strong as ever,” Damon said. “We stand by the ethos of ‘value without compromising on safety’ and have done so for nearly a decade. This unwavering messaging has fostered consumer faith in the brands name and we are now the brand that people come back to time and time again, the one they recommend to friends and family, and this in turn keeps the demand high for our retail partners.”

When it comes to supporting their retail partners, Joie always strives to go above and beyond. “A dedicated team visit stores to spend time with staff on a regular basis as well as offering training days to larger groups at our company’s headquarters,” Damon explained. “The marketing department work alongside retailers to ensure they have a customised plan in place to support them throughout the year. All of our departments work tirelessly behind the scenes to make sure our retailers are able to meet the consumers needs and expectations as efficiently as possible. And of course – our quality products speak for themselves.”

Like so many others, Joie is being kept on its toes by shipping and currency fluctuations, but even amidst these turbulent times, the business continues to expand, both in its customer base and its overall turnover.

www.uk.joiebaby.com

About Joie

As a global baby gear brand founded in 2011 Joie’s products are designed with families at its heart. All Joie products are rigorously tested to the highest European standards.

Joie products are designed to grow up with users from birth onwards and are feature rich with every necessity and special upgrades

Each product features superior quality aluminum and steel; high-grade, pure and undiluted metals; top-of-the-line plastics; and tough durable strength fabrics

Every piece of every product goes through extreme testing at each stage of the development and manufacturing process

During development, stroller and buggy canopies, reclines, brakes, fold mechanism and push bar adjustments are tested over 3,000 times.

In 2011 Joie set up its Energy Management Task Force to proactively achieve environmentally sustainable goals and make improvements to the energy saving management system