9 minute read
Bedding & Sleep Bags
Bedding bliss
The selection of Baby Bedding continues to grow, with safety at the core of product design. Baby bedding comes in a variety of forms including blankets, swaddles, mattress protectors and sleep bags. The good news for retailers is that we have a great level of choice available with regards to bedding that tick all the right boxes for consumers!
The happy team at Clair de Lune
Quality assured with Clair de Lune
Nursery Today are proud to support Clair de Lune, one of the leading UK Baby Bedding Manufacturers for nearly 80 years!
It’s almost 80 years strong that Clair de Lune has been manufacturing baby bedding in the UK, and with the new faces of the team now focusing on great designs, innovation and product development there is something for every baby store window! As one of the UK’s most trusted baby bedding manufacturers since 1943, they have also helped other companies grow by supporting their own brand labels with the very best in bespoke designs. So be it the Clair de Lune brand you would like to stock, or your own brand label this Manchester based factory has you covered.
The factory still uses some of the best traditional techniques mixed with some new technologies to create the very best masterpieces time after time with a quality over quantity ethos. Their staff members are happy to shout about a 30-year-long journey with the best team of seamstresses and designers around making Clair de Lune a happy place to work.
From off the shelf fabrics to bespoke organic prints, they are trusted worldwide by top high street retailers to have the very best testing and high quality finished products within the baby bedding industry. Made with love UK baby bedding is what they are all about, and they are so proud of this!
www.clair-de-lune.co.uk
Nursery Today caught up with Humayan Ahmad, Founder of Kabode to find out his thoughts on the bedding category.
Are new parents looking more closely at the type of fabric used when we look at bedding?
New parents are very aware of ways that their actions and purchase decisions can help or hurt the environment. Millennials are the most eco-conscious generation so far, and they seek out fabrics which are produced sustainably, environmentally friendly and which will ultimately feel and perform better in their home than synthetic, man-made fibres.
Is breathability an important factor and an aspect that new parents are aware of?
Breathability is something that UK parents are particularly aware of when it comes to mattresses and bedding. They are concerned about the risks of overheating and suffocation, so are reassured by products made of breathable fabrics. Many babies and toddlers suffer from eczema and sensitive skin, so parents are also looking for breathable fabrics that do not cause flare ups.
Do you feel that consumers are now looking for fabrics that carry eco-credentials?
Consumers are being offered eco-credentials every time they shop. It has become the norm to see eco-credentials on labels on our clothing, food, and even washing up liquid! This means that products without this are being left behind. However, consumers are savvy to greenwashing, so it’s important that brands can actually substantiate their claims and take provable action to ensure their products and practices make positive changes to the environment. At Kabode this is the core of our business, we use organic and sustainable materials, we are members of 1% For The Planet, we partner with an organisation that donates mosquito nets to children in need and we operate our business from top to toe in an environmentally conscious way. This is very attractive to consumers.
Are consumers also looking for bedding sets that coordinate?
The trend for coordinating bedding sets never goes away. Consumers love to make their homes look cared for and feel homely and stylish, and as the bed is the centerpiece of the bedroom, the bedding often leads the scheme for the whole room. Coordinating sets serve the customers wish for a cohesive look and offer retailers an easy way to upsell by offering the complete range.
Would you say this is a nursery category that is researched online prior to purchase – does social media play a pivotal role in this sector?
Kabode works with a large group of influencers, particularly on Instagram, whose photography is absolutely stunning. This gives us a broad range of lifestyle photography to use, showing the product in use in many settings, but also inspires our consumer. A lot of our customers find us through social media, because they see the products in an influencers photo and click to find out where they are from. When they reach our own social media channels we have a great opportunity to share the story behind the design, and we talk a lot about our eco credentials and materials, so that within a few seconds of seeing the product for the first time they have an impression of it in an aspirational, well-designed bedroom, and learn about its quality and USPs.
Do current décor trends affect the decision of which bedding/colour/style they may buy?
Decor trends have a big impact on bedding sales. As colours and motifs rise and fall in popularity it creates an opportunity for certain products to become favourites. Kabode has seen huge interest in our rainbow range, as muted rainbows have been very popular for a few years. There are also the longstanding stalwarts of kids’ bedroom themes, animals being the evergreen motif. Our Wildlife design fits this ever-popular theme, with the mustard, black and white colour palette tying into the current colour trends.
Complete the look
These beautiful bedding sets from Silvercloud come with everything needed to dress baby’s cot or cot bed, including a coverlet, fleece blanket and fitted sheet.
There are three playful designs to choose from (Counting Sheep, Safari Friends and Treetops) to help create an individual themed nursery.
Adorable characters appear on almost every piece with a gentle, unisex colour palette.
Discover matching nursery accessories to complete the look.
Suitable from birth. All collections are exclusively designed in the UK. Silvercloud is the bedding brand of East Coast Nursery: a family-run business for over 60 years, supplying award-winning products for babies.
Better for babies
Sustainably sourced bedding from Kabode
Baby and children’s sleep is a delicate thing that needs to be nurtured. Whether you’re whispering a bedtime story, shh patting until your arm goes numb, or laying a kiss next to long dreamy lashes, you need to know that you’re doing the best for your little one.
Kabode bedding is better for babies, children and the planet.
Every product is made with sustainably sourced, organic 100% cotton, and every sale supports the Against Malaria Foundation, funding the donation of mosquito nets to children who need them.
Kabode quilts, sheets and duvet sets are made to last with designs that will inspire big dreams.
www.kabode.co.uk
Made to fit
Chicco’s fitted sheets are perfect to compliment the Baby Hug 4 in 1 and Baby Hug Air.
The set of two fitted sheets are available in a selection of stylish new colours and designs for 2021, including Sheep and Bear patterns. Made from 100% cotton, the fitted sheets are also machine washable.
www.chicco.co.uk
Natural comfort
The Little Green Sleeping bags are a must for families looking for a naturally super soft option for bedtime.
Created with 100% organic brushed cotton, every Little Green Sheep sleeping bag is ideal for baby’s delicate skin and promises a truly luxurious sleeping environment.
The luxury organic sleeping bags are available in a selection of natural tones and delicate prints, 1.0 and 2.5 tog options with a comfortable quilted design. Under arm poppers create the perfect snug fit for baby and a side zip for easy nappy changes.
These sleeping bags are naturally brilliant in more ways than one creating a harmful chemical free nights sleep.
Unique design with SnüzPouch
Thoughtfully designed with an innovative twist, SnüzPouch is the award-winning baby sleeping bag that promises to reduce night-time disturbances for babies (and parents) thanks to its genius nappy change zip, which has been seamlessly integrated into the design.
Nappy changes in the small hours are now quick and easy thanks to the unique SnüzPouch design. A truly original nursery essential, SnüzPouch is made with super soft OEKO-TEX 100 certified cotton and available in a range of stylish prints.
The unique SnüzPouch is now available in two sizes, 0-6 months and 6-18 months. The double shoulder and perfect-fit underarm poppers create a safe and secure sleeping environment for extra comfort, ensuring babies can happily ‘Snüz’ for hours!
Bedding bursting with colour
The Snüz range of baby and toddler bedding promises striking, unique designs that are full of fun and bursting with colour.
With the stunning range of printed baby bed sheets, baby blankets, bedding sets, Snüz offers everything a family needs to give their cots and cot beds a stylish twist with prints featuring stars, rainbows, spots and clouds, there is a design for everyone.
Reversible duvet covers and pillowcases are created using 100% soft jersey cotton for a comfy and breathable sleep environment, while the 100% cotton printed sheets are super soft, lightweight and perfect for newborn skin.
Organic baby bedding
Bedding from The Little Green Sheep is made from beautifully soft organic cotton to create the very best environment for little ones to enjoy a good night’s sleep, naturally.
The brand prides itself on offering all the baby bedding parents and carers will need for the nursery. From bed sheets and baby blankets to sleeping bags.
All cots and crib items are offered in an array of natural, earthy tones and delicate prints. Made using only the best certified organic cotton, every piece of bedding from The Little Green Sheep is carefully crafted to offer a breathable soft layer ideal for your baby’s delicate skin and a natural safe sleep environment away from harmful chemicals.
Super Cosy
Made from crisp white cotton with fresh print colours, appliqué and embroidered details, these super cosy sleeping bags from Silvercloud, will keep baby warm and snug all night long. They are machine washable and include a zip to make night time changes easy.
The Counting Sheep and Safari Friends sleeping bags are both available separately and coordinate beautifully with Silvercloud’s matching bedding ranges.
Suitable from birth. All collections are exclusively designed in the UK.
Silvercloud is the bedding brand of East Coast Nursery: a family-run business for over 60 years, supplying award-winning products for babies.
