KitchenWare INTERNATIONAL












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GEFU – Discover Culinary Artistry.
EDITOR
MAIREAD WILMOT mairead@lemapublishing.co.uk
ASSISTANT
RHYS THOMAS rhys@lemapublishing.co.uk
PUBLISHER
PAUL YEOMANS pyeomans@lemapublishing.co.uk
MANAGING
MARK NAISH mark@lemapublishing.co.uk
DESIGN/PRODUCTION DIRECTOR
PAUL NAISH paul@lemapublishing.co.uk
Somehow it’s summer. The second half of the year is upon us, and with many excellent trade shows in the rear view mirror, plus plenty more to come (more on that in a moment) our attention turns to the crucial second half of the year. It’s in summer when retailers really begin their slow and steady journey towards the golden quarter - the key selling period even for an industry like kitchenware that is less reliant on seasonality and end-of-year gift buying. Sambonet takes our cover this month highlighting the super Titan Pro Green range, a cookware collection that promises durability, functionality, and some true green, sustainable credentials to match its arresting colour way. As Valentina Guatelli, Marketing Manager at Sambonet explains: “Sustainability - as well as the assurance of safe cooking processes - are key priorities for our consumers. They’re looking for products that combine performance with trust and responsibility.” Learn more about the new collection on page 14.
Our other big spotlight this month is with Lifetime Brands, as we explore how the team are giving the beloved KitchenAid brand an aesthetic overhaul. “Think of it as the next generation of KitchenAid tools and gadgets,” Claire Budgen, Commercial and Marketing Director, Lifetime Brands tells us. Discover how the team are balancing a legacy of functionality, quality and reliability with contemporary design sensibilities on page 18. Elsewhere we gear up for a return to London’s Business Design Centre for the Exclusively Show, the true start to summer here in the UK, and a reminder that product innovation can land at any time of the year.
Known for hosting quality exhibitors, and as a launch pad for new product targeting the second half of the year, stand space sold out in record time for this year’s edition. And with a a growing contingent of international buyers jetting in to see what’s hot in Islington (even if the weather isn’t always so scorching), this year’s show is set to to be a good one. Head one over to page 20 for our show guide.
We also heard back from the Inspired Home Show in Chicago from PR Direct Limited’s Sarah Selzer, a legend in her own right and someone who knows the Chicago trade show like the back of her hand. Read what caught Sarah’s experienced eye from among the 300,000 products on show across the colossal show ground over on page 28. And if that wasn’t enough trade show action, we hone in on what makes Zuchex, the Istanbul buying event which marks its 35th anniversary this year, an unmissable show over on page 34. Finally, we cast a spotlight on two of the biggest kitchenware categories, cookware and tea and coffee - both product categories that are daily essentials for billions around the world. Discover hot beverage inspiration on page 16, and brush up on your cookware trends on page 30.
The Kitchenware International team will be out at Exclusively later this month, so do say hi if you see us - it always makes our day!
ANDMORE, organiser of Atlanta Market and Las Vegas Market, has announced a package of support initiatives for buyers and suppliers amid this period of economic uncertainty.
The event organiser will leverage its significant network and pr resources to place the messages and stories of industry players in the media and infant of policymakers. IT has also partnered with US media to create a tariff tracker, delivering up to date news on how the US administration’s economic policy may affect business.
“ANDMORE recognises the pressures
Paderno is celebrating its 100th anniversary with the launch of an exclusive communication campaign ‘Strong Tools for Powerful Kitchen’.
The year-long campaign aims to enhance and convey the revitalised identity of the brand, with a special logo created for the anniversary, along with creative to highlighting the passion that has always characterised the brand.
Paderno says this passion is at the heart of the campaign, because “every day there is a game in the kitchen”. Since 1925, Paderno has lavished care on its products, designing and creating tools which for kitchen professionals. This new storytelling of the Italian brand will continue for the entire year, culminating during HOST Fair Milano in September.
our industry is facing, and we are committed to being part of the solution,” said Jon Pertchik, ANDMORE CEO. “By offering tangible support like merchandise credits and advocacy efforts, we’re helping our partners weather short term challenges. We’re listening, we’re acting and we’re standing with our industry.”
In response to feedback from retailers, ANDMORE will also launch Shop the Show, an incentive programme for the summer 2025 events including Atlanta Market,
Casual Market Atlanta and Las Vegas Market. New qualified buyers will receive a merchandise credit to be used during their Market visit, as well as two complimentary hotel nights for a future Market. This initiative ensures that buyers can make the most of their time at the events by easing the cost burden of sourcing and restocking.
Pyrex has launched a communication campaign highlighting the brand’s improved glass quality and durability against both thermal and mechanical shock. Launched 1 April, two TV spots will support a broad online and social media marketing push, new packaging highlighting these features, instore promotions and press coverage.
Iconic cooking and kitchen brand AGA Cookshop has joined BHETA.
Caroline Smith, Commercial Manager at AGA Cookshop, said: “AGA is joining BHETA to enjoy the benefits of networking within the industry and the team looks forward to the opportunities that will arise from working collaboratively with other members.”
Manufactured in Shropshire, UK, AGA celebrated its centenary in 2022. New generation AGA cookers are all-electric and
controllable, with the latest models including the option of an induction hob and fan ovens alongside cast iron radiant heat ovens and hotplate the iconic cookers are famous for. AGA also provides a premium collection of cookware.
Seema Grantham, BHETA’s sector manager for housewares and electrical appliances added: “AGA is a phenomenal brand in the home sector, and I am delighted to see AGA Cookshop joining BHETA.”
To support its continued international expansion, Dualit has appointed Yvette Laugier as Vice President for North America, in an “important step” for its continued international expansion. Yvette will be charged with overseeing retail and commercial operations in both the US and Canada.
Alex Gort-Barten, Sales and Marketing Director, Dualit said: “Yvette is widely known and respected within the industry, and her expertise and leadership will help us grow our presence in North America by supporting our retail partners and communicating the Dualit story through their marketing channels.
“This is an important step for Dualit and our continued expansion globally."
Yvette is a former chair of the IHA and remains a key advisor to the trade group.
“Thank you, team Dualit, for the opportunity to work with an esteemed brand,” Yvette said. “Together we will accomplish great things!”
British design house Robert Welch has launched its latest stainlesssteel cutlery range, Fairford Bright.
Taking its glamorous design cues from the Art Deco age, infused with heritage notes from a Grecian-inspired old English Parish Pattern, the new collection is compact and elegant. Geometrically-chamfered handles and precise linear detailing are inspired by the fine stonework around the Cotswold design studio where it was created.
“It’s one of my favourites of all the cutlery collections,” said Kit de Bretton Gordon, Head of Design. “For me, Fairford is about refined dining –ladies that lunch, elegant surroundings, all of that Art Deco detailing.
“The shorter handle and longer blade mean it looks and feels beautiful in the hand, and I love the crispness of the lines and the bevelled, chamfered edges.”
Net sales at SharkNinja grew 14.7 per cent in its first quarter 2025, ending 31 March. The biggest increase came from its food preparation appliances segment, where sales soared 45 per cent compared with the same period in 2024, up $92 million to $297 million. Other gains were seen across its product segments, including a 4.9 per cent rise in cooking and beverage appliances. Gross profit increased 14.5 per cent to $603.2 million.
“SharkNinja began 2025 with strong momentum, delivering nearly 15% top-line growth in a challenging market environment while demonstrating the remarkable adaptability and problemsolving capabilities that define our culture,” said chief executive Mark Barrocas.
The company raised full-year sales expectations by one point to between 11 and 13 per cent growth.
OXO is marking five years of partnership with 1% for the Planet and tackling food waste with non-profit FareShare. Through a grant of over £76,000 to FareShare, the UK’s leading food redistribution charity, just over £38,000 went towards FareShare’s Surplus with Purpose (SWP) Project, meaning OXO has played a crucial role in making surplus food accessible to those in need.
From May 2024 to April 2025, OXO’s donation has enabled the rescue of 188.8 tonnes of surplus food, resulting in the equivalent of over 449,523 meals to FareShare’s network of over 8,000 charities and community groups across the UK.
Maria Spagnuolo, Senior Marketing Manager at OXO EMEA, said: “At OXO, we
believe that good food should never go to waste, and we are incredibly proud to support FareShare in their mission to redistribute surplus food to those who need it most.”
“OXO’s support for FareShare powers the redistribution of surplus food, helping strengthen communities and change lives while reducing waste,” added Kirsty Ford, Head of Fundraising at FareShare. “Thank you."
Tramontina will showcase a selection of new and best-selling lines at Exclusively this month. Head to stand EH215 for a first-hand look at the brand’s hottest products.
“The best thing about the Exclusively Show is the unique opportunity it provides to connect with industry professionals, showcase the latest innovations in the market, and engage directly with customers who are as passionate about quality kitchenware as we are,” said Tramontina UK Ltd. MD Alexandre Frübel. “We look forward to welcoming visitors to space EH215, where they can experience our products firsthand and join us on a journey of culinary discovery.”
“With The Inspired Home Show 2025 concluding with ove r 2,000 unique brands showcasing 300,000 products to attendees from 115 countries, we turn our attention to the 126th edition of the Show next March. Planning is underway with the expansion of special areas that debuted this year including the Pet Products and Candle Pavilions and the Travel Gear & Luggage Expo. Each of these areas give ret ailers expanded opportunities while complementing our existing and more traditional hous ewa res categories.
The biggest n ews though is that the Show day pattern will change to Tu esday, Wednesday and Thursday rather than over the weekend. Reaction has been overwhelmingly positive from both ret ailers and exhibitors as we embrace the cultural shift with the younger generation placing a higher value on a more “li fe, li fe, work” balance.
We look forward to seeing you in Chicago next March!”
— DEREK MILLER, President & CEO, International Housewares Association
Sambonet is focussing on the growing cookware segment with the Titan Pro Green range, combining performance, design and sustainability. Marketing Manager Valentina Guatelli explores the products and ethos that make this collection special
Valentina Guatelli, Marketing Manager at Sambonet Paderno Industrie explores the company’s new focus on the cookware segment, and why the Titan Pro Green range is the perfect choice for sustainably conscious cooks.
What makes the Titan Pro Green range unique?
Titan Pro Green is the solution that combines performance, design, and sustainability. Just like Titan Pro, every cooking experience is guaranteed. The thickness and finishes of this collection ensure culinary excellence without the need to be a chef, thanks to its perfect heat retention and distribution, a flawless non-stick coating, and refined details—a modern, highly functional lid, and a sturdy, ergonomic handle now even more secure thanks to a double screw.
The new green PFAS-free coating makes Titan Pro Green a true example of environmental respect and personal well-being, allowing for safe cooking while preserving the natural qualities of food. Lastly, the colour—a new, trendy dark green— draws attention to environmental
awareness and enhances every kitchen, just as only Sambonet can.
Is the Titan Pro Green range a sustainable choice for consumers?
Choosing Titan Pro Green means making a conscious commitment— not just to the environment, but also to personal well-being. At Sambonet, sustainability isn’t a trend, it’s a core value. That’s why we’ve developed a range with a
Is sustainability a growing demand from your retail customers and their end consumers?
Especially when it comes to cooking and food contact, sustainability - as well as the assurance of safe cooking processes - are key priorities for our consumers. They’re looking for products that combine performance with trust and responsibility.
“At Sambonet, sustainability isn’t a trend, it’s a core value”
Valentina Guatelli, Marketing Manager, Sambonet Paderno Industrie
ceramic coating a ceramic coating produced without PFAS, BPA, nickel or other heavy metals, ensuring a non-toxic and non-stick surface made with water-based materials and using 50 per cent less CO2 during production. This values added to the durability our brand is known for. It’s about offering products that reflect responsible innovation and Italian excellence.
How do you support the products at retail, both in-store and online?
The cookware segment is becoming increasingly important for Sambonet. We’re fully prepared to support the launch of the new Titan Pro Green with a dedicated influencer campaign and tailored in-store materials designed to enhance product visibility and
presentation. But above all, our goal is to educate retailers—so that consumers can make fully informed and transparent choices when selecting our brand.
The line is Made in Italy. Why is this important for ensuring quality of materials and production processes?
Sambonet has always been a brand close to its consumers— present in their homes and part of their everyday lives. That’s why the quality of our materials and the integrity of our production processes are core pillars of our identity. It’s no coincidence that very few companies can claim, as we proudly do, to have published and filed a sustainability report for the past 12 years. We deeply care about quality, excellence, our local roots, and the well-being of those who believe in our brand.
What are Sambonet’s upcoming strategies in this segment?
We can confidently say that 2026 will bring some major surprisesdevelopments that certainly won’t go unnoticed.
Titan Pro Green French Omelette Pan, with Lid 24cm and 28cm options available
Titan Pro Green Wok, with Lid 30cm
Titan Pro Green key features
■ Ceramic non-stick coating made without PFAs, BPA, nickel or other heavy metals.
■ Ultra-resistant titanium layer, with a nextgeneration ceramic coating produced with
■ Stain-resistant, it withstands surface scratches and the natural acids in food.
■ Ultra-flat stable bottom heats up uniformly without heat loss, ensuring even cooking
Titan Pro Green Frypan
20cm, 24cm, 28cm and 30cm options available
“Titan Pro Green is the solution that combines performance, design, and sustainability”
Valentina Guatelli, Marketing Manager, Sambonet Paderno Industrie
Titan Pro Green Sauce Pot, with Lid
20cm, 24cm and 28cm options available
Lifetime Brands’ newest innovations tap into the latest trends and allow consumers to get the coffee shop experience at home with simple innovations at competitive price points.The Zero range of cafetières allows users to say goodbye to messy coffee grounds. The Zero is a classic cafetière redesigned with a removable silicone base that collects coffee grounds and can be easily unscrewed and tapped out for hassle free disposal. It makes cleaning ridiculously easy, for zero mess and maximum flavour. So simple that it’s brilliant!
Also new for 2025 is The Gyro – the spinning infuser teapot. It’s a million miles from just a teabag, hot water and a splash of milk. Hitting the experiential tea trend with spot on simplicity, simply place loose-leaf, fruit or herbal infusions into the infuser basket and plunge to spinfuse! Hitting the mark for portable solutions, the Brewstir is a portable two-in-one tea and coffee infuser. Lifetime also continues to see consumers mix and match across teapots and mugs and is introducing a brand new range of ceramic teapots with non-drip spouts plus a range of matching mugs to meet demand.
With tea and coffee playing a daily role in the lives of billions, new design trends and a shift to preparing hot beverages at home give the category opportunities for growth
Tea and coffee consumption is steeped in tradition and culture. From the Brits’ famous love of a cuppa, to European café culture, Americanised flavoured frappes, meditative matcha preparation, and bubble tea, tea and coffee play an important role in the daily lives of billions around the world.
According to the US National Coffee Association’s most recent trends report, two thirds of American adults drink coffee everyday, more than juices, sodas and even bottled water. And while US coffee chains like Starbucks are big business across the globe, they still prefer to prepare and consume their coffee at home: 71 per cent of coffee drinkers said they only prepared their coffee at home, up from 63 per cent in 2020.
Recent surveys by the
International Tea Committee meanwhile, found that globally, we drink over five billion cups of tea each day. “As a result, globally tea remains the second most consumed beverage after water and a national
exactly what discerning consumers want remains key, says Claire Budgen, Commercial & Marketing Director, Lifetime Brands
“The market is challenging and tapping into consumer trends and
The market is challenging and tapping into consumer trends and evolving in line with them is key
Claire
Budgen, Commercial & Marketing Director, Lifetime Brands
treasure even amongst younger adults who love to experiment with different beverages,” said Dr Sharon Hall, Chief Executive of the UK Tea & Infusions Association.
Tapping into such a huge market should be simple. But remaining ahead of trends and delivering
evolving in line with them is key – luckily we have a fantastic team of trend and buying experts who do exactly this,” she said. “It’s also important to recognise what our customers need. With La Cafetière we’ve really created a brand that is a complete tea and coffee
solution for retailers; we continue to see success with our core ranges such as Pisa cafetières, Venice espresso makers and a full range of borosilicate glassware. “
As with other kitchenware categories, design also plays a huge role in appealing to consumers.
“We also continue to see the influence of colour trends come into play and we constantly reflect this in our range with both classic and trend colour options,” said Claire. “Brands have to evolve and we continue to do so.”
With a growing thirst for traditional and trending flavoured hot beverages, and with a host of product options and price points, retailers can expect steady sales from the category in 2025. Here are just some of the best-selling and new-to-market options.
Salter is on a mission to help the nation create expertly crafted brews at home - whether it’s a strong cup of coffee to wake up in the morning, an iced coffee in the afternoon, or an espresso martini in the evening.
For those who enjoy variety in their daily brews, the 2-in-1 Iced Coffee Maker from Salter is the ideal choice. From the morning flat white, to an afternoon iced coffee, this dual-function coffee maker handles it all with ease. It works with ground coffee or pads and includes a 420ml double-walled stainless steel travel mug as well as a plastic iced coffee cup with a straw.
The Stainless-Steel Espresso Machine features powerful 20-bar pressure, ensuring maximum flavour extraction for a rich and aromatic coffee every time. With precise temperature control and instant heating, it delivers optimal brewing conditions, and comes with a milk frothing wand.
Perfect for those who enjoy the freshest coffee, the Coffee & Spice Grinder makes it easy to go from bean to brew at the touch of a button. Durable stainless-steel blades quickly break down the coffee beans, and with a 70g capacity, it’s perfect for grinding enough coffee for multiple cups.
The French Press Coffee Maker from To Go By Scanpan is designed to keep coffee hot for a long time. The beautiful design and colours, with seven shades to choose from, make the jug a timeless classic.
With a stainless steel lid and plunger, the press serves eight cups of coffee, is dishwasher safe, and features a drip-free spout allows coffee to flow smoothly, without dripping onto the table.
A scratch-resistant powder coating, and double wall vacuum insulation helps coffee stay hotter for longer, and ensures a condensation-free exterior.
The EM77 vacuum jug with the unique rocker stopper was created by the Danish designer Erik Magnussen and has been produced in Denmark since 1977. Today the vacuum jug is a design icon around the world. The jug holds one litre and can be used for coffee and tea. The insulating glass insert keeps the liquid hot for hours - or cold, if the jug is used for ice tea or coffee. Alongside the rocker stopper it has a screw cap for picnics and transportation of liquids.
Discover the flavourful coffee brewing with the French press from the Emma series. Designed by HolmbäckNordentoft, it unites modern Scandinavian aesthetics with lacquered steel and an elegant beechwood handle. The French press from the Emma series gives coffee lovers full control over the brewing process, enabling them to adjust the taste to their preferences. At the same time, it preserves the coffee’s natural flavour and aroma, while being environmentally friendly without the use of disposable filters or plastic capsules. A stylish and complete design series for coffee enthusiasts, the French press holds five cups.
The Carrol Boyes Stovetop Kettle – Diver is an exquisite fusion of artistic ingenuity and pioneering design that transcends the conventional boundaries of a kettle. The captivating Diver design, drawing inspiration from the graceful movements of a diver caught in motion, exudes an aura of sophistication that effortlessly elevates the mundane into the extraordinary.
Accentuating its allure, the sculptural handle imparts a distinctive allure to the kettle, while the lid proudly bears the embossed signature logo of Carrol Boyes which is synonymous with expert craftmanship.
Beyond the aesthetic allure, this whistling kettle delivers impeccable performance courtesy of its ingeniously engineered base, ensuring swift boiling, while the drip-free spout facilitates seamless pouring. It’s melodious whistle, emanates from twin vents bringing a touch of nostalgia into the heart of any home.
KitchenAid is introducing a contemporary new range this autumn. While the brand’s renowned innovation and performance stays the same, the products now benefit from an updated aesthetic. Claire Budgen , commercial and marketing director, Lifetime Brands, tells us more about the elevated collection launching this autumn…
Lifetime Brands is home to some of the biggest brands in housewares leading the way every season with forward thinking concepts and brand-new product presentations.
“Each brand is a leader in its own field and we’re proud to be able to deliver an unrivalled cross-category range that doesn’t stand still. Our leading brands are a pipeline for new product development driven by consumer insight and this season we have huge developments across some of our biggest winners that
will get your customers shopping,” says Claire Budgen, commercial and marketing director. KitchenAid is one of the iconic houseware brands under the Lifetime Brands umbrella.
KitchenAid tools and gadgets reimagined
Since 1919, when the iconic stand mixer made its debut, KitchenAid has been a symbol of culinary excellence, empowering home cooks around the world to live life hands-on. Now, a new
Did you know KitchenAid’s original stand mixer was born in 1919 becoming an unrivalled staple in kitchens from that point?
“We’re always looking for ways to honour the KitchenAid legacy whilst evolving to meet the needs of today’s home chefs”
chapter is about to unfold. A new era of tools and gadgets will be revealed in early autumn with the launch of an exciting new range – a collection that’s reimagined, redesigned and ready to raise the bar in kitchens everywhere.
“We’re always looking for ways to honour the KitchenAid legacy whilst evolving to meet the needs of today’s home chefs. The original stand mixer was born in 1919, and since then, KitchenAid has continued to inspire people to create, not just meals, but memories. This new tools and gadgets range reflects that same spirit of innovation and performance, refreshed with a new contemporary
design and at a keener price than ever before, opening up to an aspirational consumer.”
“Think of it as the next generation of KitchenAid tools and gadgets,” says Claire. “It’s everything consumers already love about the brand—reliability, strength, performance— reimagined with a sleek new look, a brand-new ergonomic handle, and a matte finish. They’re durable, hygienic, non-absorbent and dishwasher safe, making them ideal for modern kitchens.
“And of course, they have the competitive advantage of carrying the powerhouse name that is KitchenAid, a globally
The new range will be available in three of the KitchenAid brand’s iconic colours; charcoal grey, empire red and porcelain white.
recognised brand with over a century of trust and reputation behind it. Retailers benefit from that brand equity—consumers already know and love KitchenAid, which drives footfall and conversion. When you pair that with a refreshed range at a new, accessible price point, it opens up even more opportunity.”
“Think
as smoothly and seamlessly as possible. Stock is being carefully managed, while our sales teams are fully equipped with all the information needed to support customer systems, listings and planning. In addition, our website will feature helpful tools such as product recommendations and automatic redirects, making it easy
of it as the next generation of KitchenAid tools and gadgets”
The design has been kept front and centre, and the lineup includes all the bestselling and beloved tools and gadgets—everything from peelers to spatulas, ice cream scoops to can openers. The new range will be available in three of KitchenAid brand’s iconic colours—charcoal grey, empire red and porcelain white—so they pair beautifully with existing KitchenAid appliances.
“We like to say: every kitchen hero deserves the perfect sidekick,” says Claire. “We’re transitioning from the existing range to the new collection
to navigate the updated range and ensure a hassle-free switchover.”
The innovation continues The innovation doesn’t stop with tools and gadgets. The expanding range of KitchenAid kitchen accessories ensures the brand’s trusted performance touches every corner of the kitchen. Further new additions include silicone oven gloves, a cotton apron, a set of stainless steel mixing bowls and a three-piece coloured knife set. Bringing brand power and performance to every moment in the kitchen.
All the brands, all the trends, all in one place. The Exclusively Show 2025 promises two days of buying and product discovery in central London this month
“One
The Exclusively Show gathers the very best in kitchenware suppliers and buyers at the Business Design Centre in central London each summer. This year’s show, which sold out faster than any previous edition, looks set to continue
associated homewares, and great gifting lines.
Opening 10-11 June, more than 140 companies and 250 brands will showcase their latest lines for the crucial second-half of the year and beyond. The show is known
“Exclusively is incredibly important to us as it’s one of the best-attended shows in the industry”
Claire Budgen, Commercial and Marketing Director, Lifetime Brands
that trend, with exhibitors showcasing their latest innovations and refreshes across kitchenware, tabletop, small domestic electrical,
for the quality of its exhibitors, attracting decision-making buyers from the UK and, increasingly, overseas, with buyers from across Europe and
Keep your eyes peeled for the #SOonTrend Recommended Product Design On-Trend 2026 signs on stands throughout the Business Design Centre. These highlight brands selected by Scarlet Opus offering on-trend products that they think consumers will love.
as far afield as South Africa jetting in for last year’s edition.
Expectations are high for 2025, coming off a year of solid growth in 2024; overall visitor levels rose 5 per cent, compounding an upswing of 10 per cent in 2023. Will Jones, Exclusively Show Chair and Chief Operating Officer of show owner BHETA, said this was an “excellent achievement” at a time when traditional retail continues to shrink.
It was also a high watermark for media involvement. A growing number of journalists - including the Kitchenware International team - and online content creators have marked Exclusively as a must-attend show for discovering new trends, hot products and gaining a first look at launches coming down the pipeline for A/W. A new media day in 2024, introduced on the typically slower second day, saw media engagement grow by 41 per cent.
“The team has put a lot of effort into ensuring that the traditionally quieter second day had multiple levels of new appeal to ensure it performed better for all parties,” said
Will. “Over both days, there was more NPD, more brand interaction and more expert forecasting than ever – and the Show as a whole really saw the benefits.”
Sold out in record time
As a result, this year’s show sold out in record time. All exhibition space was booked and allocated five months ago.
“The speed at which the space was snapped up, even in these fairly challenging times, shows yet again how the housewares, gift, and small domestic electricals sector has lost none of its appetite for a physical opportunity to showcase products and network face-to-face,” Will said.
“Visitor turnout was fabulous in 2024 so I am sure that is contributing to exhibitor enthusiasm for 2025.”
Among the returning exhibitors are Morphy Richards, Shark Ninja, RKW, International Cookware & Pyrex, Joseph Joseph, Le Creuset, Ultimate Products, and Lifetime Brands, a longtime supporter of the show.
“Exclusively is incredibly
important to us as it’s one of the best-attended shows in the industry,” said Claire Budgen, Commercial and Marketing Director, Lifetime Brands. “It’s a mid-year must, and allows us to do what we do best – present what’s new and what’s next!
“It’s particularly exciting this year as we will be presenting huge developments across some of our biggest winners. We’re revealing a new era of KitchenAid tools and gadgets,” she added. “Think of it as the next generation of tools and gadgets, reflecting the same spirit of innovation and performance, refreshed with a new contemporary design and at a keener price than ever before, opening up to an aspirational consumer.”
The Lifetime Brands team will also showcase new arrivals from the recently launched Jamie Oliver Big Love collection, La Cafetière, Mikasa, BarCraft, Artesa, and the new Farberware customisable and portable Build-a-Board range that are “already a hit with consumers”.
“We’d love to catch up, show you what’s new and help you
discover what’s next!” Claire added.
RKW’s B2B Marketing Manager Emma Sutton agrees that the show is “an essential opportunity to showcase the strength and diversity of our brand portfolio”.
“It’s a fantastic space that allows us to connect directly with key retail buyers, industry leaders, and media within a focused and innovative environment,” she added.
Buyers on the hunt for fresh brands will also find plenty to explore, with 48 new exhibitors for 2025. They include Japanese Knife Company, kitchenware and tableware supplier Selbrae House, Swiss knife manufacturer Victorinox, and Solution International.
“We are absolutely thrilled to be exhibiting at this years’ Exclusively,” said Sarah Long, Commercial Director at Solution International. “Our in-house team have worked tirelessly on our housewares collections that meet the evolving needs of retailers and consumers alike. We have some exciting new product to show within our outdoor dining range - which has
been created entirely within a closed loop system - and we’ll be showcasing brand new A/W colours across our lunch on-the go best sellers. We very much look forward to meeting new customers to discuss our portfolio and owned label opportunities for 2026.”
With so many options to choose from, there will as ever be plenty of opportunities for visitors to learn what’s hot and what’s not for the coming year. Trend presentations will take place throughout both days (though prebooking is advised), providing
“Visitor
consultancy Scarlet Opus will be on-hand to interpret what consumers will desire, why, and how to capitalise on this in-store with product mix and merchandising moments. Initial forecasts suggest Ceylon Yellow, Peach Caramel, Chateau Rose and Fanfare (turquoise) will be the trending colours of 2026. Visit the Trend Showcase for an edit of products that exemplify these tones.
And don’t miss a chance to chill out and network after a busy buying session at the Exclusively Show drinks reception, which kicks off at 5.30pm on Tuesday evening. There will be free cocktails,
turnout was fabulous in 2024
so I am sure that is contributing to
exhibitor enthusiasm for 2025”
Will Jones, Exclusively Show Chair
opportunities to dig into the kitchenware and broader housewares trends of the next 12-18 months. From colours and shapes, to motifs, materials and more, trend experts from partnering trend
hors d’oeuvres and other refreshments, along with live music - the perfect way to unwind and trade tales of the days’ events. The Kitchenware International team will see you at the bar, naturally!
Denny debuts a new line of cookware and celebrates the anniversary of an iconic design classic at Exclusively 2025.
Denby’s made in England Cookware will be available from September 2025, featuring new collections Kiln and Kiln Blue, with additional new pieces in Halo, Imperial Blue and Pavilion Cookware. Included in all ranges and sold as single items are multipurpose Large and Small Rectangular Dishes, Square and Round Dishes plus Ramekins which sit alongside Denby’s Cast Iron range.
The company also marks the 35th anniversary of its iconic Imperial Blue, the most loved and still one of its best-selling collections. Sustainably made to award winning standards and handcrafted by true artisans in Denby’s Derbyshire pottery, the appeal of the crisp blue and white has been an enduring colour combination in homes for many decades. Bold yet neutral, functional yet beautiful, Imperial Blue has evolved over time to meet changing lifestyles and includes Cookware and Teaware, with over 20 bowls - from rice to ramen, dipping to pasta. To celebrate in style, Denby is including new pieces to the range with small, medium and large Organic Dishes, large Organic Platter, and small and large Ridged Mugs available in both Imperial Blue and sister pattern Blue Haze.
Lifetime Brands returns to Exclusively with a packed portfolio of leading brands. These include KitchenAid, with the next generation of tools and gadgets, refreshed with new designs and keener price points than ever before.
There’s also exciting new new ceramics, glassware, cutlery and textiles from the Jamie Oliver Big Love collection. Plus new innovation from La Cafetière, key gifting and autumn winter dining and entertaining newness from Mikasa, BarCraft and Artesa, and new Farberware Build-a-Board - customisable and portable boards.
Founded in 1943, GEFU has grown into a global leader in high-quality kitchen tools, available in 80-plus countries. Combining sleek design, smart functionality, and superior craftsmanship, GEFU products make cooking effortless and enjoyable.
From innovative prep tools to stylish storage solutions, GEFU brings precision, durability, and elegance to every kitchen.
Visit the GEFU stand to discover the latest and bestselling lines, including kitchen knife series ENNO. Crafted from high-quality Solingen steel, ENNO knives deliver exceptional sharpness, durability, and balance for effortless cutting. The all-new elegant walnut wood knife block ensures safe, stylish, and space-saving storage, keeping essential tools always within reach.
From KIPPO, GEFU’s premium storage solution, come elegant glass containers featuring an airtight seal, keeping ingredients fresh while adding a stylish touch to any space. Perfect for storing pasta, coffee, rice, and more, KIPPO combines functionality and design for modern households. They are stackable, durable, and easy to clean!
GEFU’s upgraded vegetable and fruit cutter TREPPO 2.0, brings effortless, precise dicing and slicing. With ultra-sharp blades, this kitchen essential transforms ingredients into perfect cubes or sticks in seconds - ideal for fresh salads, stir-fries, and more. Its ergonomic design ensures safe, comfortable use, while the easy-to-clean construction makes prep work a breeze.
Plus, don’t miss new launches from the Madero, Pantry and Push IT collections.
At Exclusively Housewares this year, OXO will highlight its Store with Style campaign.
As home organisation evolves, so too does the demand for stylish and space-efficient storage. From clutter-free cupboards and organised fridges to smart on-the-go solutions, consumers are looking for storage that keeps food fresh and reduces waste. Leading the way, OXO continues to shape this trend with its growing collection of thoughtfully designed solutions.
Products in the Store with Style campaign include the company’s highly popular Silicone Reusable Bags and awardwinning POP collection, as well as the new Twist & Stack storage containers, and Produce Savers.
Say goodbye to wilted veggies, soggy herbs, and unnecessary food waste with OXO’s innovative Produce Savers. Ideal for those seeking to reduce food waste and make household budgets stretch further, they are designed to keep fruits, vegetables and herbs fresh. The collection features built-in ventilation to regulate humidity and promote better airflow when storing food in the fridge. Available in 2.3L, 2.8L, and 4.5L sizes, each Produce Saver includes a clear container for visibility, a removable basket colander for rinsing and draining, and adjustable dividers for efficient storage.
OXO will also introduce the Precision Hand-Held Mandoline, expanding its range of slicers to provide consumers with even more food prep solutions.
At Exclusively 2025, Tower is set to display an impressive range of innovative SDA, housewares, floorcare and more. The show will see exciting debuts from products such as the Slushie Fusion, along with innovative and space-saving air fryers and award-winning collaborations as Tower continues to lead with products combining performance and design to deliver exceptional value for money.
Tower’s latest entry into the SDA market is the Slushie Fusion 2.6L Frozen Drinks Station, and it will debut at the show. Without requiring ice or blades, the Slushie Fusion transforms frozen drinks at the touch of a button while avoiding the diluted taste often associated with traditional blenders. The Chill-Core Technology ensures a perfect slushy texture and temperature, and the one-touch digital control panel features five pre-set programs for perfect slushies, cocktails, frappes, milkshakes and frozen juice, all at the touch of a button.
Tower air fryers use Tower Vortx technology, which allows for rapid air circulation, cooking food 30 per cent faster with 99 per cent less oil.
Known as The Home of the Air Fryer, Tower has also created new air fryers that provide a spacesaving solution, perfect for those who have less kitchen space and want to maximise it. Introducing the new 11L Dual Layer Air Fryers, which feature two vertically stacked baskets that save 35 per cent of countertop space, without sacrificing cooking capacity. The air fryer includes seven preset cooking options, along with Match Cook and Smart Finish functions for convenient, precise cooking.
Stand
| solutioninternational.com
Solution International (formerly Solution EU) is excited to make its debut at Exclusively 2025, showcasing the very latest collections in its range across the lunch on-the-go, outdoor living and picnic, hydrations categories, and more.
The company’s newly curated and diverse range of premium, trend-forward housewares include picnicware, coolers and reuseable drinkware, plus hydration solutions such as stainless steel drinkware and Recycled PET kids’ tumblers, all crafted with an emphasis on style, sustainability, and functionality, without compromising on value.
Located on stand EH436 opposite the buyers’ lounge, the team at Solution International is eager to demonstrate how its products can help retailers enhance their offerings, drive sales, and stay ahead of market trends - as well as offering an exclusive show-only discount for orders placed during the event.
Salter returns to Exclusively with an impressive lineup of stylish, trend-led kitchen electricals designed to offer a fully coordinated aesthetic. The Toronto Collection introduces an exciting new forest green hue, perfectly complementing the popular black and white minimalist ranges and offering the consumers the chance to fully coordinate their countertop or mix and match. The pink Retro Collection has also been expanded to include a stand mixer, hand blender, jug blender and more, combining bright and playful retro style with a pop of colour. Preview Alchemy is a sleek black collection with matte metallic gold accent, designed to bring a touch of elegance to any kitchen. Bringing accuracy and precision to kitchens since 1760, Salter has become a well-loved household name, proudly standing as the world’s oldest household scales brand. Salter has embraced trendinspired finishes and high-performance technology, building on its heritage and housewares expertise to create products that take consumers from breakfast to dinner with ease. Visit the stand to discover the latest ranges including the Chester Collection, with a refined and classic high-gloss cast iron cookware and matching salt and pepper mills in a range of colours. Explore the latest innovations including the Salter Recycled Bakeware collection and the PFAS-free UltraCeram cookware range.
From knives and utensils to cookware and storage, the Inspired Home Show in Chicago celebrated its 125th edition this year with an innovative mix of product. PR Direct Limited’s Sarah Selzer reports
The Inspired Home Show in Chicago is certainly one of the easiest housewares shows to navigate, with dedicated categories across the two vast halls – South with Dine & Décor, which houses most of the kitchenware and cookware offer, and North with Clean & Contain (storage and cleaning) and Wired & Well electricals (SDA and smart home). These are then interspersed with displays on global innovation (retailers and product design), global design, the Debut section with first-time exhibitors and emerging brands, Pantone Colorwatch, and new areas including a candle pavilion and a trial for a new category,
numbers
2,000 brands
travel and luggage. There was a total of 2,000 brands and over 300,000 products with visitors from 115 countries.
Cookware and bakeware remains one of the largest product categories, with big US
international brands like Victoria cast iron from Columbia.
UK cookware brands were also flying the flag, with firsttime exhibitor Samuel Groves highlighting its provenance and heritage in huge letters on the
“The show always gives plenty of exposure to new and emerging brands as well as young designers”
brands (and corresponding big stands!) like Nordic Ware and Anchor Hocking side by side with European names including The Cookware Company, Kuhn Rikon and Fissler, and other
300,000 products
Visitors from 150 countries
stand – ‘Made in British since 1817’.
A much newer British exhibitor is Fire Up with cast iron cookware that beat established names to win the Global Innovation Awards (gia) in the Cook & Bakeware category announced at a gala event at the show. Run by husband and wife team Raghav Agarwal and Padmawati Jain, the cookware has gained plaudits from national media in the UK and is being hailed as the first innovation in cast iron for nearly a century. “It’s an iconic design
that offers incredible cooking,” said Raghav. “People like the idea of the different colour lid knobs we can offer – gold is the default but we can do copper, silver or iridescent, and our packaging is zero plastic.”
European brands were out in force, with French heritage knife brand Opinel back at the show after a good performance the previous year. International sales director Jerome Le Cainec said there had been a mix of large and independent retailers, all loving the heritage and sustainability on offer from the company.
“Sustainability is part of our DNA,” said Jerome. “For the last 40 years we have used cut offs from our wooden handles for heating our factory in Chambery, we keep bees there and we recycle water.”
The business is looking towards becoming a B-Corp. The focus at this year’s show was the launch of the Neo 6 folding knife with rounded tip. “It’s a new target customer for us – more urban,” he said.
Design and innovation are always much in evidence at the Inspired Home Show. This year, some of the stand-out brands included Gourmet Easy with ergonomically-designed stainless steel gadgets like fish turners, meat tenderisers and a previous award-winner, the Garlic Easy with two detachable handles to make light work of coarse or fine mincing. Also Prestoor from Bzyoo in Taiwan, which was using the Chicago show for the world launch of its leak-proof lunchbox in bright colours.
Andreas Decorative Silicone offers a huge range of mats, coasters and jar openers and can offer corporate or bespoke designs. Danica from Canada had Heirloom Mosaic cheese knives which had been selected for the Pantone Color Watch display at the show.
Prepara had a neat ‘eating al desko’ product in the shape of its Salad Pod, which is a jar that features a clip lid on its side. You can add salad and dressing to the jar, then lay it flat and remove the clip lid and it becomes a salad bowl!
That product was merely a runner up in the gias, where there was a strong showing for design and innovation. The Prepara Salad Pod lost out in the Kitchenware category to serial inventor and award winner Dreamfarm from Australia, winning with the Nocutu, while ScoopTHAT Deluxe ice cream scoop from another serial inventor, US business That Inventions, won in Kitchen Hand
Tools & Cutlery.
The show always gives plenty of exposure to new and emerging brands as well as young designers in its other gia category, Excellence in Student Design.
Debut is described as an ‘incubator’ for first-time exhibitors and emerging brands and one of the stand-outs was Bati, a business selling hand-stitched leather goods from Paraguay.
Founded by Taylor Ross seven years ago, Bati is named after the Paraguayan village where
the goods are made (Tobati) and proceeds from sales are used to provide college scholarships to disadvantaged Paraguayan youth, many of whom will be the first to graduate in their family. The range, made from natural cow hide and vegetable-dyed, includes trays, barware and even mills – and are stunning!
Over in North, storage is another increasingly strong category at the show, with worldwide exhibitors offering kitchen and home storage
in a number of materials and styles. Transparent plastic storage (some eco) was on offer including from Vacant and Deli brands; Robely had some striking home storage in powder-coated stainless steel including a first aid box with ‘ouch’ stylishly printed on the front; lots of basketware from Vietnam and Cambodia and one Chinese company, All Star, has established factories in Vietnam and Cambodia and were highlighting the savings to be made.
Cookware forms the core of every kitchen - and kitchenware retailer. As consumers increasingly turn to cooking as a hobby and to save money, the sector is enjoying a period of significant growth
Cookware is the bread and butter of any kitchenware retailer.
From saucepans and griddles, to stock pots, woks, casseroles and tagines, they are the workhorses of the kitchen and the core of kitchenware stores.
The rise of online cooking content, food hacks and easily accessible recipes, coupled with the continuing cost-of-living crisis across the globe, more of us are turning to our own kitchens - and for more than quick mid-week meals.
Consumers are making date night dinners, celebration suppers and taking up cooking as a hobby, as much as a necessity.
In the UK, three quarters of adults are cooking at home - according to a study by product intelligence platform Vypr - whether fully from scratch (41 per cent), using some pre-prepared ingredients such as chopped and portioned vegetables (25 per cent), or using meal-kit recipes (eight per cent). Less than a fifth of(18 per cent) frequently eat ready meals.
What’s your best tip for making cookware last longer?
“To keep your cookware in top condition for many years to come, always use recommended utensils to prevent scratches and preserve their surface. Avoid excessively high temperatures, especially with non-stick cookware, as extreme heat can damage the coating and reduce its performance. Appropriate cleaning is also essential, following the manufacturer’s care instructions and avoiding harsh scrubbers or abrasive detergents, which helps maintain their quality and longevity. With the right care, our cookware will remain durable, efficient and reliable, ensuring excellent cooking results every time.”
Alexandre Frübel, Managing Director, Tramontina UK Ltd
range of cookware to cater for both the retail and professional markets, including stainless steel, aluminium, forged aluminium and cast-iron cookware,” he added.
“Tramontina is dedicated to bringing professionalquality cookware to home kitchens,
but also to a more sustainable future, which increasingly meets the needs demanded by our customers and consumers.”
From stainless steel to nonstick, clay to cast iron, here’s just a taste of the variety and innovation on the market and ready to be ordered today.
“The cookware segment is experiencing significant growth overall - creating value, attracting attention”
Valentina Guatelli, Marketing Manager, Sambonet
“The cookware segment is experiencing significant growth overall - creating value, attracting attention, and becoming
are durability, efficiency and sustainability, says Alexandre Frübel, Managing Director, Tramontina UK Ltd. “They seek products that not only contribute positively to their daily lives but also minimise environmental impact and offer long-term value,” he said.
“Tramontina offers a diverse
combining innovation to make cooking a really enjoyable experience for everyone. Beyond delivering top-quality products, we are deeply committed to sustainability and responsible production. Seeking new manufacturing alternatives and using sustainable materials is an integral part of our values and reflects our responsibility to the planet and society. By prioritising innovation, quality and sustainability, Tramontina ensures that every product contributes not only to an exceptional cooking experience
Cristel drew inspiration from its historic products in the creation of a new cookware collection, aptly named 1826. The range feature all the original qualities that have stood the test of time, revamped and refreshed for the modern era.
The 1826 collection features a conical design in 18/10 stainless steel and comes equipped with a high-performance, thermo-diffusing base, suitable for all cooking ranges. The brushed finish of the 1826 collection contrasts with the polished finish of the ergonomically riveted handles, delivering a product sleek in both appearance and performance. Crafted to hold up to the high standards of culinary industry professionals, the 1826 collection will
Designed for both daily and intensive use, the Titan Pro Green 100% Made in Italy collection by Sambonet stands out for its exceptional performance in the kitchen, combined with health-conscious design and environmental sustainability.
The collection features an aluminium body, encapsulated in two stainless steel discs, meaning it will not swell or warp when heated. And consumers can feel good in the knowledge that their cookware is sustainable: the next-generation ceramic coating is scratch and acid resistant, and is produced using 50 per cent less CO2 than other traditional coatings. An ultra-flat, stable bottom allows even heat distribution and retention, providing the perfect cooking surface for browning with less use of fat.
The range includes fry pans, saucepans, saucepans, and omelette pans in a variety of dimensions, as well as a 30cm wok.
Skottsberg has significantly expanded its most popular yet previously limited Stainless Steel cookware collection. Previously the range featured two frying pans, a wok, and a matching lid. For 2025, the line has grown to include a cooking pot in two sizes, a roasting pan with rack, a sauté pan and a saucepan in two sizes.
The Stainless Steel collection offers a superior cooking experience, with even heat distribution and good heat retention. They are dishwasher safe, acid resistant and, because they have no non-stick coating, are PFOA-free.
These additions make the Stainless Steel collection more versatile, enabling cooks to prepare an even wider variety of dishes with just their Skottsberg cookware.
When it comes to cookware, it is important to choose high quality items which are not only durable and designed to do the job but look equally great in the kitchen and on the table.
Denby’s made in England Cookware will be available from this September, featuring new collections Kiln and Kiln Blue, with additional new pieces in Halo, Imperial Blue and Pavilion Cookware. Included in all ranges and sold as single items are multipurpose Large and Small Rectangular Dishes, Square and Round Dishes plus Ramekins which sit alongside Denby’s Cast Iron range. Sambonet
Denby has been handcrafting Cookware for over 160 years and generations of home cooks
have handed down their trusty Denby baking dishes which continue to be part of family dining occasions. Sustainably made Denby Cookware is still created from local hardy Derbyshire clay with its inherent qualities; each piece being oven, dishwasher, microwave, freezer and even air-fryer tested safe carrying a 10year manufacturer’s guarantee of quality with Denby’s ‘buy well, buy once’ ethos.
Denby cookware is designed to be versatile; whether preparing a slow cooked roast or batch cooking Denby Cookware is ideal as pieces go into the fridge or freezer for easy storage, in the oven and then go straight to the table for serving. Denby’s harder than steel glazes prevent scratching and chipping, retains heat brilliantly and is easy to clean. And, being Denby, the pieces feature Denby’s unique and reactive glazes which are achieved in the firing process, so they look beautiful too.
With 46 years of experince and a reputation built on reliability, functionality, and value, FEST has established itself as Greece’s leading manufacturer of nonstick aluminium cookware. A trusted name across households and retail channels, FEST combines industrial-scale production with the flexibility and service today’s international buyers demand. Every FEST product is designed with performance in mind—crafted from 99.5 per cent pure aluminum alloy for optimal heat distribution and finished with premium nonstick coatings that guarantee durability and ease of use. The collection spans over 250 SKUs, including frypans, oven trays, cake moulds, and traditional coffee pots, available in a wide range of sizes and finishes.
With the largest nonstick cookware production unit in Greece, FEST delivers up to 10,000 units per day and exports 35 per cent of its output to 15-plus international markets. Distribution partners include hypermarkets, supermarkets, independent retailers, and e-commerce platforms worldwide. The company also offers private label manufacturing, low MOQs, and fast delivery times, making it a strategic partner for global retail.
What further sets FEST apart is its ongoing investment in brand building and consumer engagement. The company runs dynamic social media campaigns with strong advocacy programs, building a loyal audience and amplifying product awareness across digital platforms. For retail buyers, this translates into greater brand equity, consumer trust, and faster sell-through instore and online.
For buyers seeking a dependable, flexible, and forward-looking cookware partner, FEST represents the best of Greek manufacturing: quality, scale, and innovation—with a human touch.
has unveiled its latest collection of non-stick pans, the Urban series. This new series of frying pans with detachable handles combines both functionality and quality into one clever solution. Space-saving and practical, the pans’ detachable handles mean they take up less space on the stovetop and when stored away. In addition to saving space and reducing their overall footprint in the kitchen, the detachable handle also carries a multifunctional quality, allowing the pans to be used as baking dishes.
For an excellent cooking experience, the series is equipped with Scanpan’s renowned Stratanium non-stick coating. Cooks can be confident that, whether sautéeing vegetables or whipping up a batch of pancakes, there’s no need to worrying about food sticking. It also makes cooking a breeze!
The pans are made from recycled aluminum, reducing resource consumption and contributing to a more responsible production. By choosing Scanpan pans, consumers contribute to minimising waste and efficiently using materials.
The Grano collection is designed to withstand repeated usage even in the most demanding kitchens, this cookware is ideal for home and professional cooks who want the utmost in quality and performance. The 3-Ply construction, consisting of a sandwich of stainless steelaluminium-stainless steel, provides heat from all sides, not just the base, the result is even heat distribution with optimum performance and more efficiency.
Included in the Grano collection are saucepans, frying pans and casseroles in a variety of sizes, plus a stock pot, wok and griddle pan - including non-stick options.
Striking in appearance, featuring clean contemporary lines, highly polished stainless steel exterior and stylish heavy-duty handles, which are riveted for stability and added support. Dishwasher safe, easy to keep clean, can be used on all hob types and in the oven, up to 260°C. Such is the beauty and versatility of Grano it is ideal for serving at the table.
Zuchex marks its 35th anniversary this year, with refreshed branding, show themes and a growing international presence making it an unmissable event for the international home and kitchenware industry
All the brands in one place
At Zuchex International Home and Kitchenwares Fair 2024, more than 1,500 international brands from 18 countries showcased their latest product launches, innovations, and refreshes across 100,000 sq.m of exhibition space at the Tuyap Fair & Congress Center in Istanbul.
With stands spread throughout 14 halls, industry leaders will exhibit their hottest launches in the following categories: Tableware and Kitchenware, Cooking Equipment, Plastic Housewares / Garden Accessories, Home Appliances, Decorative Home, and Kitchenware and Electrical Household Appliances.
Zuchex is organised by Informa Markets in cooperation with ZÜCDER, the Association of Glassware Manufacturers, and the 35th edition will be held on 11-14 September 2025.
35th anniversary refresh
This year marks the 35th edition of the Istanbul trade show. To celebrate the milestone, Zuchex has refreshed its branding, and organisers have worked tirelessly to deliver new themes that reflect
satisfaction rates
Both exhibitors and visitors agree that Zuchex is a valuable show to
“We look forward to hosting the designs that shape tomorrow for the 35th time with our new theme, new colour, new slogan and new logo”
Funda Kunduz, Fair Director, Zuchex
the dynamic product sectors of exhibitors, including kitchenware and tableware.
Fair Director Funda Kunduz said:
“We look forward to hosting the designs that shape tomorrow for the 35th time with our new theme, new colour, new slogan and new
attend, with many of those at last year’s event planning to return in 2025. Of those surveyed, 94 per cent of exhibitors and 99 per cent of visitors said they intended to return to the show this year. Exhibitor satisfaction rate was 83 per cent, and almost all (97 per
Did you know?
Zuchex’s new theme and refreshed visual identity symbolises freedom and transformation in nature
cent) agreed that Zuchex is “very important for their company”. Among visitors, the quality and quantity of exhibitors both drew satisfaction rates of 86 per cent, and overall visitor satisfaction rate was 98 per cent.
Though more than half of visitors to Zuchex come from regions local to Turkey, (30 per cent from Europe, and 28 per cent from the Middle East), international visitor attendance from further afield is growing. More than 26,000 visitors - including import and export specialists, HoReCa companies, and online retailers - from 117 countries flew in to last year’s show. They included 27 per cent from the APAC region, 10 per cent from Africa, and five per cent from North America and LATAM combined.
Be part of Zuchex history
Though firmly cemented as a mustattend date in the industry calendar, Zuchex continues to grow. The 34th edition in 2024 broke records for both exhibitor and visitor numbers, and Funda Kunduz said that organisers have been hard at work to ensure this year’s event continues that upward trend.
“Now new records are waiting for us,” said Funda. “We believe that as Zuchex continues to maintain its strength, it will continue to carry the sector up in the global arena.”