Nursery Today February 2022 by Lema Publishing

Introducing the FEBRUARY 2022 ISSUE 5 VOLUME 25

ECO-TOUCH

Nappy Bin

The Everyday Made Effortless

contents Re g ul a r s

News 6 g Shop 28 Talkin t lier Snapsho 30 Supp roducts 44 New P ts aby Produc 46 The B Association

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Contributors 20

Online4Baby aving stepped up their activity H across all their marketing channels, Christy Foster is feeling confident about 2022.

the team

Barking Mad ramland’s John Barker is full P steam ahead on their warehouse, store expansion and trading through January into February, causing a few headaches along the way!

Editor Penny Franks penny@lemapublishing.co.uk

Ad Manager Christine Contreras christine@lemapublishing.co.uk

Cover Story

Production Director Paul Naish paul@lemapublishing.co.uk

p38

Production Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Shnuggle

Features 22

Eco-Friendly

Bathtime & Accessories

42 Toilet Training & Nappy Changing

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

Swaddling

Circulation Robert Thomas robert@lemapublishing.co.uk

p43

Lema Publishing Ltd 1 Churchgates, The Wilderness, Berkhamsted, Herts, HP4 2UB Telephone: 01442 289930

www.nurserytoday.co.uk

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editor’s letter www.nurserytoday.co.uk Instagram: nurserytoday LinkedIn: Nursery Today

elcome to the February issue where we take a look at sustainability, products with eco-credentials and what we are doing as an industry to lessen our own carbon footprint. Having talked to a variety of nursery suppliers and retailers, this is very much on everyone’s agenda. You can read their views by turning to both our Talking Shop and Supplier Snapshot pages within this issue. There is no denying that although ‘green living’ may have been thought of as a trend or a fading fad along with the use of the phase ‘eco warriers’, this definitely is no longer the case. With a new generation of parents, comes new expectations and products that have an element of (for example) fabrics that have been produced using recycled materials, made from organic or bamboo fibres, re-usable nappies, wood from sustainable sources or skincare products that have no ‘nasties’ together with products that offer a level of longevity are all gaining favour with the consumer. As an example, independent retailer Sara Hubbard of Whites Farm Baby Barn told us that they are definitely experiencing this in-store when talking to new parents commenting: “We’ve definitely seen an increase in interest surrounding more sustainable products. Customers are much more aware of the world they are bringing a life into and how important it is that we look after it.” This view is also echoed by Natural Baby Shower’s co-founder Victoria Hampson, where they are

experiencing many of their customer’s questions also being centred around the eco-credibility of the product in question. You can read many comments and products that all fall within this category by simply turning to our feature starting on page 22. You will also find happily nestled among the pages of this issue some great products for bathtime (page 38), items for toilet training and nappy changing (page 42) and swaddling (page 43). We also highlight a number of new products within this issue. Talking of new products, you will have noticed that Product Launcher is back this month, where you will find further great product launches across many nursery categories. One category that definitely appears to be showing signs of great growth and keeping up with current consumer trends is wheeled goods. With so many brands in this particular sector showcasing their new launches it is little surprise that we will also be bringing you a new magazine supplement this year purely for this sector (watch out for our April issue!). January and February experienced the start of UK trade events and by all accounts these have kick-started the trade exhibition calendar on a strong footing with Toy Fair having closed their doors to what can only be described as a great event showcasing 260 exhibitors unveiling thousands of new product launches, with Spring Fair also ending on a high, generating millions of pounds worth of business for exhibitors. Organiser Hyve Group said: “A return in buyer confidence and the buzz, enthusiasm and energy throughout the show has been backed

up by reports of huge volumes of orders and average order values going up.” Finally, you will notice that Shnuggle is our Cover Star this month where they introduce their new Eco-Touch Nappy bin. This product has been designed to create an effortless, odour free changing time – to read all about it, simply turn to page 36.

Check out Bathtime products available to order now starting on page 38

Time to go green – turn to page 22 to find out more.

Image courtesy of Joie

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news

Sponsored by

Start-Rite Celebrates 230th Birthday by

Promotion

Partnering with the NSPCC

for Amy Wildman to Sales and Marketing Director at Halilit Halilit are delighted to announce that Amy Wildman has been promoted to the position of Sales and Marketing Director with immediate effect. Amy joined the company in 2015 as National Account Manager and has made a massive contribution to company growth. Judith Stark, Managing Director said: “Amy is a huge asset to Halilit and this promotion is well-deserved; she is hugely popular with her colleagues, suppliers and customers and has a great blend of commercial awareness and understanding of the agility and flexibility required to nurture and support all of our accounts from start-up independents to multi-nationals. She is well-placed to steer the sales team as we continue on our exciting journey of growth and I could not be happier to give Amy this recognition of her contribution to our success.” Amy’s promotion follows a flurry of recent appointments as the expanding company continues on its mission to bring the very best of pre-school play to the UK toy market.

www.halilit.co.uk

Start-Rite Shoes partners with the UK’s leading children’s charity, the NSPCC, to celebrate its 230 years in business. The ‘Protecting Their Future, One Step At A Time’ campaign is a dedicated year-long programme of fundraising activities, kicking off with a donation of shoes to children currently supported by the NSPCC. CEO of Start-Rite Shoes, Hugo Adams, said: “Children’s healthy development and wellbeing is what drives our business forward, so partnering with a charity so closely aligned to our mission seemed a fitting celebration of our 230 years in business. The NSPCC believes that everyone in society has a responsibility to keep children safe. Combining our shared heritage and knowledge, we are working to protect more children’s futures, one step at a time and for generations to come.”

Toys”R”Us UK

appoints buying director Toys”R”Us has appointed Diane Lee as director of buying. Diane has more than 30 years of experience in merchandising and buying, and previously worked at Toys”R”Us UK, Hamleys, Early Learning Centre and Mothercare. Diane will be managing direct buying and product strategy within Toys”R”Us and Babies”R”Us.

UK Sales Manager About the Company

SALES AGENTS WANTED Renolux, the multi award winning, premium car seat manufacturer, are seeking experienced, commission based, sales agents in ALL AREAS of the UK & Northern Ireland for immediate start. Manufactured in France, the Renolux Softness range of car seats was launched to the UK market at the 2021 Harrogate Nursery Fair. An established and successful brand in Europe, Renolux Softness car seats incorporate unique and innovative design and construction techniques, achieving impressive ADAC test results that all UK retailers and consumers recognise as the benchmark for car seat safety. By offering parents an unparalleled combination of safety and comfort for their child and ensuring long term, sustainable margins for your retail customers, this is a unique opportunity to build new business with your customers. Therefore, if you are an experienced sales agent with the drive and ambition to realise this exceptional opportunity, we would like to hear from you. In the first instance please contact us be email. All enquiries will be treated confidentially.

admin@renolux-industry.co.uk @renolux_france

@renolux_uk

@renoluxFR

@UK.renolux

a d e

F r a nc e in

Angelcare was founded in 1997 by a first-time father who was dissatisfied with the selection of baby monitors available to him at the time, so he decided to create his own. Over the last 25 years Angelcare has since evolved into a leading global household company specializing in infant-care and pet-care offering simple solutions for everyday moments. angelcarefamily.com/en

Angelcare is innovative and established brand that is recognised worldwide, the main office is based in Montreal Canada, but we are looking for a Sales Manager to join the smaller UK team based in Staffordshire.

The role We are looking for someone with strong commercial awareness, who can demonstrate the ability to understand the current consumer market to drive sales and continue to build strong relationships with key stakeholders both externally and internally with the business. You will be building, managing, and growing sales across the UK market, so you need to be a self-starter with similar experience in a previous role.

Location: Staffordshire For a full job description, please email Njones@angelcaregroup.com (all applications will be treated confidentially)

Mica Pro Eco

Care for today, and tomorrow. Our purpose at Maxi-Cosi® has always been to care for precious life, but that care doesn’t end when children outgrow our products. We want to ensure a better and greener world for all of the babies we’ve safely carried home. That’s why we’re introducing the Mica Pro Eco. Complying to the highest i-Size safety standards, suitable from birth to four years old and made with 100% recycled fabrics, it’s designed to care for our planet and for future generations.

maxi-cosi.co.uk

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EcoCare The responsible choice As one of Europe’s most trusted car seat brands, we see it as our duty to lead the way towards a sustainable future, and are committed to doing so for our own and our consumer’s children. With Eco Care, the Mica Pro Eco uses recycled fabrics that still have the same soft and breathable qualities that parents would expect from Maxi-Cosi®. Both the extra-padded seat with soft Baby-hugg inlay and the cover are made with these luxurious recycled materials, ensuring comfort for baby, and peace of mind for parents. Each Mica Pro Eco uses 19 recycled plastic bottles in its fabrics.

G-CELL 2.0 Improved impact absorption To ensure the safety of each baby we carry, we’ve improved on our innovative G-CELL Side Impact Technology, that provides an extra-protective built-in guard with it’s honeycomb shaped, shock dispersing structure.

FlexiSpin rotation Our innovative FlexiSpin technology is a built-in rotational system that enables all of the Maxi-Cosi® rotating car seats to be smoothly turned 360º using only one hand.

Easy-in harness Easy in. Easy out. Thanks to the Easy-in harness system, it’s quick and hassle-free for parents to get their child in and out of the car, which is just one less thing to worry about.

ClimaFlow Always the right temperature We’ve created larger ClimaFlow panels on the Mica Pro Eco to allow for improved ventilation to children’s head and neck. Breathable foam and fabrics also help encourage better air circulation to ensure little ones are always kept at the right temperature.

Better comfort The Mica Pro Eco boasts an even bigger recline angle (31º near to lie flat) for best-in-class sleep comfort. This provides the most relaxing sleeping position for the child’s head, aiding peaceful naps when travelling.

At Maxi-Cosi®, we’re always willing to listen and adapt to the needs of the modern family. The Mica Pro Eco answers the requirements of the caring and responsible parent who wants comfort, safety and convenience.

Available to order now in Authentic Black and Authentic Grey, RRP £319.99. To find out more, contact your sales representative at UK-sales@doreleurope.com

new! New kid on

the block

The Maxi-Cosi CabrioFix i-Size is an upgrade on the brand’s best-loved infant carrier car seat to ensure that it’s in line with the upcoming change in the R44 legislation. As an affordable, extremely lightweight i-Size infant carrier, CabrioFix i-Size doesn’t compromise on safety. Weighing in at just 3.2kg, it is suitable for use from birth up to 12 months and has been designed for both safety and convenience for parent and baby. Complying with the latest i-Size (R129) car seat legislation, CabrioFix i-Size contains impact-absorbing materials within the seat offering increased safety in the event of a side impact collision. Thanks to the comfortable inlay, parents have the peace of mind that their little one is in a cosy environment with optimum safety. Used with the CabrioFix i-Size Base, CabrioFix i-Size can be installed with ISOFIX for a simple click-and-go system on the move. Parents can also use the CabrioFix i-Size with Maxi-Cosi’s capsule pushchair collection to form part of a convenient travel system.

Pat & Play with

Infantino

Give little ones their very own interactive aquarium with the brand-new Narwhal Pat & Play Water Mat from Infantino. This enchanting toy is bursting with bright, bold colours and 6 fun floating sea pals. The cheerful Narwhal shaped toy is sure to excite little imaginations as they happily encourage the charming friends to swim around, not only causing much amusement, but also teaching cause and effect. Suitable from 3 months old, the extra-large mat is ideal to encourage early development and perfect for muscle strengthening during tummy time and sit up and play. Whether at home or on the go, this sea life extravaganza can be taken anywhere, simply fill it with water when it’s playtime, and drain and fold when the fun is over.

isabelle@infantino.com www.uk.infantino.com

www.maxi-cosi.co.uk

Bug - Help them grow Meet Bug, Mamas & Papas’ brand new 3-in-1 seat that grows with your little one. Mamas & Papas design and build all of their products to last, because they know your customers don’t want to be buying new equipment every time their little one grows an inch or too. That’s why they’ve packed their new 3-in-1 Bug seat with features that adapt as baby grows. Once little one has mastered supporting their own head, the Bug 3-in-1 seat gives them a safe place to sit and play. Packed with removable and adjustable features, it’s got a colourful sensory play-tray that’ll keep their little hands busy. The super-stable base means you can place it on the floor whilst they play and it can be easily used as a booster seat for weaning. Once they’re old enough to join mealtimes at the table, Bug can be strapped to a dining chair. So, no need to upgrade when it’s time to embrace those fun-filled family meals. To order the Bug, get in touch with Mamas and Papas using the details below: Now available in store and online.

Tel: 0345 268 2000 www.mamasandpapas.com

nursery today

Get grow ready

spin 360°

i-Spin Grow™ i-Size child seat 40-125 cm With years of “Are we there, yet” ahead, this safety seat spans from birth to booster and packs in the most musts including i-Size and 360° spin.

For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com

Product Focus Joie

Safely

Meet the new i-Spin Grow from Joie

seated

-Spin Grow is a slick and smart seat that combines an extended rearward harness with a belted booster mode to make sure your pint-sized passenger will always have the safest ride. Smoothly taking little one from birth to 105cm rearward facing and from 100cm – 125cm forward facing, the i-Spin Grow is a great option if you are thinking of sustainability and wanting to purchase one product that offers longevity. Younger travellers can lie back in comfort thanks to the 6-position recline which adjusts on demand whether your little one is rearward or forward facing. The one-time ISOFIX and top tether install are so easy to use – and the best bit is that once you’re done, there’s no need to adjust or reinstall.

Email: uksales@joiebaby.com www.joiebaby.com

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new! Eat easy with

Babymoov

Baby can ‘eat easy’ with the NEW 100% silicone feeding range by Babymoov – co-designed with experts to develop fine motor skills and independent feeding at every stage of weaning.

The range features four progressive dishwasher-safe mealtime sets and single accessories for each stage and age - all specifically designed with unique features to help parents enrich their weaning journey with baby and every mealtime after that. Including the FIRST ISY baby spoon for 6 months + designed with easy grip handle and soft teething ring in one. For older babies learning food independence, Babymoov have created the GROW ISY, the first silicone plate with unique, integrated, 100% safe food cutting fins. As a leading brand in baby weaning and feeding, following the success of the Nutribaby food processor range, Babymoov has 25 years of innovation and experience behind them as well as 25 years of working alongside feeding experts. Co-created with an Occupational therapist, the EATS’ISY age-adapted mealtime range meets all your baby’s needs and most importantly makes their food discoveries easier! The EATS’ ISY range is made from 100% food grade, durable, silicone with non-slip suction pads on all plates and bowls to guarantee secure fixing and minimize food spillages. To view the full EATS’ ISY range please contact the team for more info on

sales@babymoov.co.uk Launch offers available.

Introducing the Bugaboo Donkey 5 The side by side pushchair that is smaller than you think.

10 years ago the Bugaboo Donkey revolutionalised the double pushchair market and whether it’s children close in age or even twins, the Donkey has been an obvious choice for parents worldwide. Bugaboo are now updating this award winning pushchair to welcome the brand new Donkey 5 which not only includes stylish new colours, but lots of great new features to make it better than ever before. From birth the Donkey 5 features a spacious carrycot that includes a brand-new breezy panel and combined with the breezy canopy, the Donkey 5 now has one of the most ventilated carrycots on the market. With a 3cm higher seating position of the carrycot, seat and side luggage basket, the Donkey 5 brings children closer than before and the improved fold is smoother and easier to use for ultimate convenience. Donkey 5 is available to pre order now with stock available from 15th February.

Contact: Claire.fedigan@bugaboo.com

nursery today

NEW

Donkey The

side double pushchair by

The Bugaboo Donkey 5 will launch on 15th February 2022 and is available to pre order now via the Bugaboo B2B portal

RETAIL MATTERS

Retail matters

A warm hello this February from Online4Baby’s Managing Director Christy Foster! The days are getting lighter and the weather is getting a little warmer as we say goodbye to a very long January. Christy Foster, Managing Director, cmf@online4baby.com

nursery today

months, we will hopefully see a surge in the retail industry, with shoppers out in force, both in-person and online. Lockdown restrictions lifting is as relevant to the high-street shops as it is to e-commerce retail brands, in my opinion. It is so important that your e-commerce brand store is exemplary and able to withstand the return to in-person shopping. There are a few ways that online stores can maintain this relationship with their customers without physical shops, however, it means hiring great talent that is up to the task and can help manage the community base you have built. Aspects such as willingness to show your brand’s personal side is a big one, having the ability to speak directly to your customers through social media will be key for us this year. We started doing Facebook Lives in January 2021, as we wanted to build a better rapport with our customer base. Our main aim was to be able to give them the advice they needed and keep up to date with them and their little ones growing up! Going live on our Facebook channel was the perfect way to showcase our products and allow our audience to be able to look and see how the products are used. We can answer our audience’s questions in real-time around how to fit products, build them and recommend the best items based on a customer’s individual preferences. We are also able to chat about what is happening in their lives and maintain a great relationship with them. Our brilliant Facebook Live presenters do an amazing job of

“

Lockdown restrictions lifting is as relevant to the high-street shops as it is to e-commerce retail brands, in my opinion. It is so important that your e-commerce brand store is exemplary and able to withstand the return to in-person shopping.

representing the business and they really have become a friendly face for our brand. They have built an exceptional community of parents, grandparents, aunties, uncles, and more, through our social media channels. I would suggest investing in this method of community-building in 2022. Some best practice advice we have found is to always broadcast for a good amount of time, from our experience around 20-30 minute streams work well with our audience! This gives them time to engage with your brand, ask questions and even have group conversations with other customers around the products being presented. Another important tip is to be consistent. We go live most weekdays and always at the same time, this will not only help your audience become familiar with your streaming schedule but will also keep your content fresh and new. Engaging with your audience is an obvious one, encourage your viewers to comment and help start conversations, this can be about the products you are presenting to how they are feeling today. My final piece of advice would be to invest in your equipment;

“

anuary has been such a great month for O4B, full of planning for the year ahead, including exciting new product launches, brand launches, and marketing activity. After many in-depth strategy meetings we have our finalised trading calendar in place and as a team, we feel extremely confident about 2022. We are going into this year incredibly prepared in comparison to earlier years, we are ready to show a significant uplift in performance and produce a year like no other! This January, we introduced our new CMO, Tom Fotheringham to the team. It has been an absolute pleasure to bring him into the nursery industry and I speak for myself and on behalf of my whole team when I say, we are very much looking forward to Tom becoming a large part of Online4Baby’s future success and are very eager to work alongside him as he leads us into 2022. We have also had a brilliant month, going live with our January Sale campaign, this is always a great month for us but as we have made it our mission to step up our activity across all our marketing channels this year, we are seeing brilliant results this February. I’m sure like many of us, I was very pleased to hear that lockdown restrictions are lifting, it is time to get back to normal. Retail has taken a massive hit during the pandemic, and we have all had to learn to adjust. I’m still really excited for the future of retail, both online and offline. Now that lockdown restrictions are coming to an end, and with lead times for delivery hopefully improving over the coming

unlike short-form video, long-form video does require a higher-resolution and high-quality connection to keep viewers watching for longer, so make sure you do your research and shop around for the best products for you and your business needs. As we are looking to improve our Facebook Live and video strategy ourselves, including more engaging, conversation-driven content pieces that will work alongside our more productfocused live content, we are also keen to improve our CRM journey for our customers. This is something we are very excited to work on this year and are eager to create a seamless and personalized journey. Our goal is to transform this channel into a really valuable tool we can use to further improve our brandcustomer relationship. To help us on this exciting new mission we are looking for a talented CRM and Design Executive to take our CRM activity to the next level! If this sounds like something you would be interested in please get in touch with our HR Manager, Kellie Duffy at kduffy@onlinebaby.com for more information.

Online4Baby are delighted to be a Which? Recommend Provider for Baby & Child Retailers 2021.

Advertorial Ergobaby

Spotlight On

Ergobaby’s

Partner Hub

The Ergobaby Partner Hub has been specially designed to provide extra support to all Ergobaby and Baby Tula stockists.

he Ergobaby and Baby Tula Partner Hub is a dedicated website which gives an outlook on the 2022 collection highlights for both Ergobaby and Baby Tula including latest product innovations, a B2B-Shop for easier order placement and the Online Training Academy that provides you with everything you need to get to grips with the brand’s latest launches. Supplementary to your usual service from the sales team, the Partner Hub is intuitive and user friendly and can be accessed at a time that is convenient for you and your business. And while it will never replace the benefits of face-to-face contact, the added value and accessibility of the Hub provides all the tools for successful sales!

Content Modules This intuitive and interactive online platform shares product information, USP’s etc. for the latest innovation from both Ergobaby and Baby Tula. For example, explore the new Ergobaby Omni Dream and Omni Breeze carriers: from a close-up look at the design of their unique SoftFlex Mesh and SoftTouch Cotton fabrics to their key features and how you can leverage these to encourage more sales. Learn more about Ergobaby’s Mission and Vision and what sets them apart from other brands, along with their pillars of product excellence of comfort, function and quality.

Online Retailer Assets Packs You can download the latest virtual product catalogue collection and retailer kits with materials and inspiration for your social media channels, online shops, such as product images, banners, videos, blog content and much more. Social media is a vital way of increasing consumer awareness of a new launch quickly and

Supplementary as an owned channel you can ensure all key messages are conveyed. It is also a key tool for to your usual educating consumers on new product usage; whilst Ergobaby work hard on making all products service from intuitive and easy-to-use, it’s worth prioritising the sales team, education to ensure products are used safely and properly. the Partner Ergobaby Training Academy Hub is intuitive The team at Ergobaby believe that sustainable sales success starts with effective product and and user sales training! With Ergobaby’s web-based, smartphone friendly friendly and and interactive training programme they empower can be you and your sales team to demonstrate their products with confidence, understand their key accessed at a benefits and get the latest information about the time that is product range. Train new team members or refresh your knowledge at any time to be ready to engage convenient for with your customers by demonstrating product. Their interactive training programme will lift you and your your sales teams’ skills to the next level and business frequent updates will ensure that you always have the latest news on their products and brand!

B2B Shop Log into their interactive platform to view in live time your inventory report to check availability and place orders, so you never go out of stock on your best-selling lines. You can browse the full Ergobaby and Baby Tula product range across categories, select the products you need to replenish your inventory and get your order delivered faster than ever before. The new B2B online shop gives you direct access to all available inventory so you can secure each and every sales opportunity in your store and/or online.

For access to the Ergobaby Partner Hub contact your account managers. North - Ali Bentley abentley@ergobaby.co.uk 07852 154 342

South - Niki Lawrence nlawrence@ergobaby.co.uk 07494 812 887

or contact Ergobaby via: service@ergobaby.co.uk nursery today 21

Feature ECO FRIENDLY

Green for

Focus has clearly started to shift with sustainability, eco-friendly and carbon footprint no longer just being buzz words, but words that look set to stay.

he nursery sector has stepped up when we look at products available that carry a level of sustainability and eco-credentials. Although new parents want to purchase new items, which of course is fantastic for the industry as the purchase of second hand is not encouraged (more so with regards to car seats), this of course carries a responsibility for us as an industry to shift focus to how products are manufactured and our carbon footprint and offer products that have longevity. “Eco-friendly and sustainability is a consumer focus which will only build and products that offer and meet these requirements are becoming more and more important.” Comments Alys Dawson, Director of Product, Creative and Marketing Services at Rainbow Designs. “The children of today are more educated about the current climate than generations before them and are becoming more passionate about conservation and sustainability, which is fantastic, and this is filtering through to parents, grandparents and gift buyers.” The good news is that as an industry, changes are happening with Cuddleco’s Managing Director Marc Kelly telling us: “Steps are being made in the right direction and thinking broader than CuddleCo, we have to do more not just in the products themselves, but the whole operation. As we have seen, this isn’t a problem that can be solved overnight, but as a collective we have to continue to make proactive steps forward to help mitigate the burden that is already being passed on to future generations.” So are doing enough within our industry sector with regards to sustainability and eco-friendly products? We asked independent retailer, Victoria Hampson, Natural Baby Shower’s Co-Founder, if she feels more could be done by brands with regards to this? “While it’s been great to see more of us getting involved with sustainability, there’s always more that can be done. That’s why innovation plays a pivotal role in a product’s design so that we can do better, for the next generation that this industry so proudly cares for. We want to bring our customers products that are not only manufactured with a small carbon footprint, but last a lifetime. That’s

nursery today

why we’ve championed numerous schemes, from eco-credentials commenting “When meeting our pushchair valet services with Silver Cross, to our customers face-to-face either in our Surrey store or chatting to them online, many of their Bags of Love donations with Merino Kids, to prevent throwaway culture adding to the questions are centred around the eco-credibility of the product in question, which is a delight to growing global landfill crisis.” the ears of our nursery specialists. With this in The consumer is clearly now looking more mind, we have a number of interactive guides, closely at green credentials, we asked Nuna’s journals and blogs to bring our customers the Brand Manager Steve Smith if he felt that consumers are searching for products that have information on sustainability that we know they want to see.” eco-credentials and a level of sustainability? “Sustainability is a hot topic and for good reason. Consumers now have more choice and information available to them to make informed decisions. Sustainability is no longer deemed as a ‘nice thing to do’ but now a necessity. Consumers want to know what they can do to limit their impact, and more so, what brands are doing to limit theirs. Previously there used to be a stigma attached to ‘being green’, however it is It goes without saying that baby gear now something that the majority of manufacturers care deeply about the consumers are conscious of.” Victoria, from their experience dealing wellbeing of children. But for Joie, it’s with consumers in-store or via their more than that! online channels, has definitely experienced the shift towards the As a brand, Joie treasures the importance of families and works desirability of products that have hard to champion their value, their welfare and their futures. For Joie, profits have had to take a back seat and instead, it focuses not only on the families of its customers, but those of its employees and the community, as well as the earth that we all enjoy. In order to spread the word, Joie has launched Pure Joie so that everyone who is part of the Joie family can have an insight as to how Joie is doing its bit to support the environment and the steps it is taking to make its products more sustainable, safer and ultimately a more ethical choice for shoppers. To find out more, visit the Pure Joy microsite.

Doing their bit for the planet is pure joy!

www.purejoy.joiebaby.com

Award-Winning toiletries for newborn, baby and child.

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Feature ECO FRIENDLY

Safe to sleep Natural bedding

East Coast Nursery offer a carefully designed range of mattresses, with a choice of covers and fillings, to help give baby the best chance of getting a good night’s sleep.

FORREST offers six vibrant designs to compliment modern nursery decor. With the safety of children right at the heart of this brand, FORREST is crafted from cotton fabric which is OEKE-TEX standard and REACH compliant. Simply put, this means that the range contains no harmful substances.

The All Natural Mattress is filled with wool and natural coir, offering comfort and support. The mattress provides excellent air movement and heat dissipation to help regulate body temperature. It features a deluxe natural cotton fabric cover, to provide a completely natural mattress. The fully-zipped cover is breathable and water-resistant, and can be removed for washing at 40 degrees. All East Coast mattresses are proudly made in the UK.

FORREST is Johnston Pram’s new range of quality baby bedding that’s just that little bit different!

Why choose FORREST? • • • • • •

Organic and sustainable Beautiful on-trend designs Made in the EU, so kind to the Plant with its small global footprint Crafted from safe fabrics Premium quality Anti-Slavery policies

Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

www.johnstonprams.com

Sustainable play

Rainbow Designs creates beautiful, joyful and sustainable nursery toys and gifts. The range from Rainbow Designs offers perfect options for newborns and little ones, whilst actively committing to help save our planet and ensure that the children of today, and tomorrow, live in a sustainable world. As a member of the Products of Change Programme, and through their Rainbow Cares programme, the businesses’ journey of ongoing improvement to reduce their carbon footprint and to encourage long term thinking, is to ensure the world in 2050, for the little fans of Winnie the Pooh, Peter Rabbit and Paddington Bear, is a better place. Rainbow create and design products that will last a lifetime, so that they can be passed on to be loved again and again by future generations and that is no exception with the exquisite new sustainable Classic Pooh ‘Always and Forever’ collection of heirloom toys for babies, that have been created with a focus on sustainable materials, FSC and reusable packaging, stuffing made produced from recycled plastic bottles and recycled plush fabric. Rainbow Design’s wooden lines are all FSC accredited and offer a more sustainable option for consumers. 2022 will see the arrival of more beautiful yet playful and rewarding new wooden toys in the Peter Rabbit, Elmer and The Very Hungry Caterpillar collections including Pull Alongs, Dominoes, Shape Puzzles and Balance Toys.

Tel: 01329 227300 www.rainbowdesigns.co.uk 24

nursery today

Keep up with what's happening in your industry Subscribe to the daily news service www.nurserytoday.co.uk

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Contact Gwen Peacock, UK & Ireland Country Manager +44 7876 150 729 /gwen@donebydeer.com

Feature ECO FRIENDLY

Natural nappies

and wipes Ecoriginals was born in Australia’s Byron Bay in 2011 by a husband and wife team who as parents themselves found the lack of healthy eco options frustrating and unacceptable. This first truly eco disposable nappy from Ecoriginals was a world milestone and marked the start of a new era of environmental choice for parents and carers. Fast forward to today and through significant research and product development and use on more than five million babies bottoms, Ecoriginals nappies continue to evolve and are now made of an unrivalled 90%+ plant-based ingredients with performance exceeding traditional disposable nappies. Ecoriginals are not only one of the Greenest Nappy and Baby Wipes

company in the world today, they are in a league of their own for chemical free softness and premium performance. Discover the Ecoriginals Difference today with a free Starter Pack and access their special launch offer discount on first orders by contacting: lesley@ecorginals.co.uk (Limited time only whilst stocks last).

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Greener way

to travel

The purpose at Maxi-Cosi has always been to care for precious life, but that care doesn’t end when children outgrow their products. Maxi-Cosi want to ensure a better and greener world for all of the babies they’ve safely carried home. That’s why they’re introducing the Mica Pro Eco. With Eco Care, the Mica Pro Eco uses recycled fabrics, made from 19 plastic bottles each, that still have the same soft and breathable qualities that parents would expect from Maxi-Cosi. Built to the highest i-Size safety standards and suitable from birth to four years, Mica Pro Eco combines best-in-class comfort with planet-friendly innovation, to create the first sustainable car seat of its kind. With all of the features you come to expect from MaxiCosi car seats including ClimaFlow, FlexiSpin, G-CELL and more, it is the perfect choice to care for our planet, and future generations.

www.maxi-cosi.co.uk

Sustainable

nursery furniture The Troll Lukas Range boasts sustainable eco packaging and is manufactured using solid birch woods, finished to a high standard with water based paints. CuddleCo and Troll furniture ranges are made in Europe so there is no risk of tropical hardwoods being used. The timber is from sustainable forests so the trees are replanted according to the forest management. There is also less transportation emissions as the distance is shorter than sea freight from the far east which has a large carbon footprint. To continue to reduce their environmental impact CuddleCo is also making sure that their nursery furniture has a long lifespan. All of their furniture is fully tested to BS8509 and FIRA standards.

www.cuddleco.co.uk 26

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Feature ROCAMI

Good, Clean Fun With Share the joy of sploshing, splashing and making more sud-soaked memories, with the award-winning bath time range from Mini U.

ince 2010, Mini U have been putting great times into bath times with their award-winning haircare, bath & body care for babies, toddlers and kids and their recently revamped collection with brand new formulations and adorable animal friends is guaranteed to add good clean fun to bath time, with no mess, no stress and no tears! Fronted by a range of endearing sea creatures who are all set to bring their own brand of fabulous fun to bath time, the affordable products from Mini U are vegan, cruelty-free and free from gluten, soy and dairy – and there’s no artificial nasties. Kind to the skin and safe for the planet, all the new liquid products from the British brand are made from naturally derived ingredients, so they are as pleasing on your little one’s skin as they are on the eye. So, whether you’re washing your little ones with Washy Wanda the Whale and Cleany Claud the Crab. Rinsing and repeating with Shiny Sam the Dolphin and Sheila the Seal. Styling locks with Curly Carly the Seahorse, Teaser Teresa the Octopus and Snazzy Sebastian the Starfish. Or enjoying a soak with Bubbly Bertie the Turtle, Inky India the Squid and Fizzy Phil the Pufferfish – they’ve made scrubbing, soaking and grooming more fun for everyone!

Mini U are vegan, crueltyfree and free from gluten, soy and dairy – and there’s no artificial nasties.

Tel: 01489 781979 Email: Katie.Roberts@rocami.co.uk www.miniu.co.uk

talking shop Nursery Today questioned a number of independent retailers on their views on the hot topic of eco-friendly products and issues surrounding sustainability and carbon footprints.

Grace Mooney

BABY MOON BABY SHOP Are your customers looking for products that have eco-credentials and a level of sustainability? Yes definitely. Everyone is thinking and veering towards more sustainable products - whether that be sustainable materials or something they are going to get longevity out of.

How important is your own carbon footprint within your business?

Very important - it is hard at times as we are online too, so in that case we do try to reduce our packaging and recycle packaging as best we can.

Do you look at the carbon footprint/sustainability ethics behind the brands that you stock?

Yes, but having said that all the brands that we work with are noticeably making strives to reduce waste and in turn their carbon footprint.

Do you feel we are doing enough within our industry sector with regards to sustainability and eco-friendly products?

I think every individual and industry could do more, but we are learning each day and constantly striving to try and achieve a better world for our little ones.

Would you say your customers are researching for products that are environmentally friendly?

Not necessarily, it is definitely becoming part of some customers tick list for products but not hugely noticeable.

Do you feel more could be done by brands with regards to this?

I’m not entirely sure as unfortunately sustainability and eco-friendly products come at a cost; a cost which then would inevitably be passed onto the consumer. For the moment I think all brands that we deal with are doing the best they can.

Victoria Hampson

NATURAL BABY SHOWER Are your customers looking for products that have eco-credentials and a level of sustainability/Do you look at the carbon footprint/ sustainability ethics behind the brands that you stock? Our customers put their trust in us to bring them ethical, organic and sustainable products so we do our upmost to transparently communicate the eco-credentials behind every product. Many of our customers share the same philosophy as we do at Natural Baby Shower; investing in a product based on the values behind a brand. Sustainability plays a massive part in what brands join the NBS family so, whenever a new, innovative product is launched that champions all things green, we like to shout it from the treetops!

Do you feel we are doing enough within our industry sector with regards to sustainability and eco-friendly products? Do you feel more could be done by brands with regards to this? While it’s been great to see more of us getting involved with sustainability, there’s always more that can be done. That’s why innovation plays a pivotal role in a product’s design so that we can do better, for the next generation that this industry so proudly cares for. We want to bring our customers products that are not only manufactured with a small carbon footprint, but last a lifetime. That’s why we’ve championed numerous schemes, from pushchair valet services with Silver Cross, to our Bags of Love donations with Merino Kids, to prevent throwaway culture adding to the growing global landfill crisis.

Would you say your customers are researching for products that are environmentally friendly?

For us, yes. When meeting our customers face-to-face either in our Surrey store or chatting to them online, many of their questions are centred around the eco-credibility of the product in question which is a delight to the ears of our nursery specialists. With this in mind, we have a number of interactive guides, journals and blogs to bring our customers the information on sustainability that we know they want to see. 28

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Lorretta Owen

JOLLY TOTS Are your customers looking for products that have eco-credentials and a level of sustainability/Do you look at the carbon footprint/sustainability ethics behind the brands that you stock?

At the present time we don’t have many customers asking for products with eco-credentials but do feel that in time it will be something that they are looking for. As we are all becoming aware of issues with sustainability.

What are you currently doing within your business to assist with regard your own carbon footprint?

As a business we do try to reduce our carbon footprint by offering the following: * Offer used cardboard boxes to carry items to car rather than carrier bags; * Encourage customers to bring their own reusable bags rather than purchasing one instore; * Selling revamped items that offer gently used items a new lease of life; * Re-use packaging as much as possible; * Re-use boxes for dispatching goods.

Do you feel we are doing enough within our industry sector with regards to sustainability and eco-friendly products? Do you feel more could be done by brands with regards to this?

I feel that the industry is making lots of advances with regards to eco-friendly products. But as always we could do more. I think the key is education and to keep spreading the word. Customers do seem fans of environmentally friendly products but often price does dictate as to whether it is an option available for them. I think there is more and more information out there and it’s is something that is becoming more of a concern.

Do you feel more could be done by brands with regards to this?

I think companies could do more as some products do still seem to have excessive amounts of packaging. I think there is a very fine line between less packaging, item being undamaged and still feeling new. It’s quite a difficult balance to get right. More brands are entering the sector focussing on greener solutions but there is always room for more. We need to all do our bit to protect this precious planet.

through the range on the Venicci stand.

Sara Hubbard

WHITES FARM BABY BARN Are your customers looking for products that have ecocredentials and a level of sustainability?

Yes! We’ve definitely seen an increase in interest surrounding more sustainable products. Customers are much more aware of the world they are bringing a life into and how important it is that we look after it.

How important is your own carbon footprint within your business?

It is so important to us. Not just work, but in our everyday lives as well we are very aware of our impact on the environment. We try to recycle everything we get through the store in way of packaging, or repurpose it for use somewhere else; like our display stands. We also carpool to work every day and our new work vehicle is a hybrid.

Do you look at the carbon footprint/sustainability ethics behind the brands that you stock?

It’s definitely something that flags up on our radar - especially when deciding to stock new brands. We find so many of our brands are more aware of their impact on the environment and wanting to make sure they are doing their part.

Do you feel we are doing enough within our industry sector with regards to sustainability and eco-friendly products?

We feel the industry is definitely changing and moving in the right direction, but we feel there is a lot more we can be doing. In store we strive to sell one customer one pram - for them to use over the coming years for more than one child and we know a couple of our brands share that same ethos. We think it would do well for other brands to follow that lead.

Would you say your customers are researching for products that are environmentally friendly?

With the influence that social media and the internet has on our everyday lives,

information is so much more accessible and many customers are researching the sustainability of what they will buy their baby. Many of our customers are coming in with an idea of what they would like from their pram, whether that’s a lifetime warranty or recycled fabrics.

Do you feel more could be done by brands with regards to this?

Yes. There’s always more to be done. We feel so many brands could make positive eco-friendly changes, even just starting with the way they package their goods. Get rid of the plastic bags that many councils still won’t recycle and replace them with cardboard boxes that are much easier to dispose of in a green way. One of the areas we think could really be thought through better is the gifting of prams to social media influencers and celebrities - we understand the place this has in modern marketing but feel that if a celebrity or influencer parent has 4 or 5 different pushchairs given to them, we are setting a bad example, encouraging waste and a throwaway society. Prams and pushchairs like any product come with their own Carbon footprint, excess packaging and waste that we don’t feel is necessary so many times over.

Are you seeing a good level of products now entering our sector that are focussing on greener solutions (for example, fabrics, packaging, etc.)? There’s much more available than previous years - but again, there’s always

nursery today

supplier snapshot This month Nursery Today questions some of the industry’s finest to find out their views on the hot topics of eco-friendly products and issues surrounding sustainability and carbon footprints.

Donna McCullough

MARKETING MANAGER - JOHNSTON PRAMS With sustainability and ecocredentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? Sustainability is our most important USP with our Noordi, Cocoon and FORREST brands. Noordi is made in Scandinavia so its global footprint is small. The factory’s entire manufacturing process is sustainable and uses solar power. Noordi is so confident about its sustainable credentials that it has rebranded for 2022 under the tag line of ‘The Northern Way’ which sets out why they are now a 100% sustainable pram brand. They are doing some very interesting things such as reusing old plastics when creating new prams, investing in their premises and their staff and coming up with some clever ways of using their off cuts and waste materials. Do you feel that consumers are searching for products that have eco-credentials and a level of sustainability? I think consumer are becoming more interested in sustainability, but they don’t necessarily want to spend extra money. Our FORREST bedding and our Noordi prams are manufactured in mainland Europe so we are reducing the environmental footprint and can keep the prices down as we are not paying China container prices. As an industry are we are doing enough with regards to sustainability and eco-friendly products? Probably not yet. We are lucky to work with a brand such as Noordi and Cocoon (which is totally sustainable)! And FORREST is our own brand. If a business has the right contacts to go down the sustainable route, it makes things a great deal easier. We have those contacts. How important is your own carbon footprint within your business? It’s very important to us. In fact, it’s been our biggest driver in the last year. That is why we are so focused on products produced in the EU. Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? Yes. I think that products should carry a label that tells the retailer and the consumer the product’s global impact! Is it ethically produced (anti slavery – GOTTS - credentials)? Are the components sustainable? Where is it manufactured and how far it travels to get to the UK etc… It’s only then that people can make informed decisions. www.johnstonprams.com 30

nursery today

Marc Kelly

MANAGING DIRECTOR, CUDDLECO

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? Winning an award for our Lukas range is only the start. Whilst our Troll range boasts a range of eco benefits, we are continually reviewing other product lines and our supply chain to have a positive impact on the environment and the world we live in. The nursery of your dreams shouldn’t cost the earth. Do you feel that consumers are searching for products that have eco-credentials and a level of sustainability? It’s an increasing trend and one we all have to embrace. Consumers are already making decisions based on this and we have seen sales of our Troll and Mother&Baby ranges which are testament to this. As an industry are we are doing enough with regards to sustainability and eco-friendly products? Steps are being made in the right direction and thinking broader than CuddleCo, we have to do more not just in the products themselves, but the whole operation. As we have seen, this isn’t a problem that can be solved overnight, but as a collective we have to continue to make proactive steps forward to help mitigate the burden that is already being passed on to future generations. www.cuddleco.co.uk

Dean Price

MANAGING DIRECTOR - VENTURE UK

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? Absolutely. We’re always communicating with our manufacturers to see how we can make our products more eco-friendly. From the packaging we use to the processes we take when manufacturing, I think it’s important that every brand plays their part to come up with new an innovative ways to be make their products more eco-friendly. Do you feel that consumers are searching for products that have eco-credentials and a level of sustainability? Yes, I think that as the years have gone on being eco-friendly is much higher up on people’s decision making process than before. Not only that but consumers are more likely to buy products they can use again for new children and sometimes it’s even a key factor. As an industry are we are doing enough with regards to sustainability and eco-friendly products? I believe it’s getting better and as technology is improving it’s definitely something that I think all brands are considering when producing new lines. It can be difficult to get the balance right between making something eco-friendly and how that can affect the overall usage or functionality of a product, but as nursery brands I think it’s important that we challenge each other to push the effort for eco-friendly products. How important is your own carbon footprint within your business? It’s certainly a big factor for us, we always aim to keep our carbon footprint as low as possible, we work closely with our manufacturers and carriers to keep our supply process as streamlined as possible and prevent as much wastage as possible from both the raw material side of our business to transport and logistics. Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? There’s always more that can be done to be more eco-friendly and this comes with time and experience of both the technologies available and how we can use them to make the products we produce more eco-friendly and sustainable. www.ventureuk.com

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supplier snapshot Damon Marriott

Jonathan Feingold

HEAD OF PRODUCT DEVELOPMENT – JOIE

INGLESINA UK

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? This is definitely something that is very much at the fore of our new developments. Last year we launched Pure Joy as a way of communicating to our consumers just how hard we are working as a business to ensure our factory is as eco-friendly as possible and we are currently developing a line of products that will reflect this commitment to a more sustainable future for the brand. Do you feel that consumers are searching for products that have eco-credentials and a level of sustainability? It is certainly something that consumers are becoming more conscious of – a big part of that is the longevity of the product. One product that lasts longer means less waste and is also more cost effective for the consumer. As an industry are we are doing enough with regards to sustainability and ecofriendly products? It is going to have to be a prolonged and consistent effort from all businesses, not just those within the nursery sector in order to affect the change needed. There is always more to be done and as an industry we need to focus on playing our part.

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? Parents are more and more conscious of the future of the world we live in for their children, so eco and sustainability are front of mind when developing new products. From the materials we use, to waste, transport and product durability and longevity, we consider the cost of our planet at every level.

How important is your own carbon footprint within your business? This remains a key part of our identity, our production facility being the birthplace of our products lifecycle, so has been key to integrate environmental and sustainable practices with the heart of our business. At local levels, the recycling and waste reduction also has become a key focus of the business to ensure we keep our carbon footprint as low as possible. Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? Within all industries there is a huge drive to maximise and utilise eco-friendly and sustainable practices, with further development into use of recycled materials being a key factor for future products. www.joiebaby.com

How important is your own carbon footprint within your business? It’s something we think about all the time and we know that our factory in Italy is key to helping this. We are making big moves to bringing all material closer to home day by day.

Do you feel that consumers are searching for products that have eco-credentials and a level of sustainability? It is becoming more important for parents to ‘do their bit’ but with travel systems it is not the first thing they consider. I would say it is more top-of-mind when it comes to consumables such as wipes and nappies, as well as feeding equipment and toys to an extent too. As an industry are we are doing enough with regards to sustainability and eco-friendly products? We are trying and continuously improving the carbon footprint of our nursery businesses, but there is still a lot of work to do.

Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? Yes, but the consumer has to be weaned off buying only ‘pretty’ and move towards buying ‘pretty good’. www.inglesina.uk

Holly Brewer

MARKETING MANAGER - ERGOBABY UK

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? We’re committed to providing our customers and partners with transparent information about our commitments to and progress towards meeting our sustainability vision. Our strategy to achieve this is to continue to make Ergobaby products that meet our rigorous standards of comfort, function, quality, and longevity — but with fewer impacts on the planet. This means that we will always use exceptional materials in our product designs, and lead the way in carrier, stroller, and accessory innovation — while reducing our environmental footprint. Do you feel that consumers are searching for products that have ecocredentials and a level of sustainability? Yes, we have seen a brilliant response to our new Aerloom carrier which utilises the production technique of 3D knitting with yarn that is made of 87% post-consumer recycled polyester and certified to the Global Recycled Standard to be used in the process. 3D knitting involves knitting every panel to shape, which reduces material waste (and the resources used and impacts generated by making said material) compared with cutting individual pieces of fabric to shape. Each collection is made in small quantities to avoid excess inventory and each carrier arrives in a recyclable shipper box; no extra packaging necessary! The consumer response to this product has been extraordinary with each new collection selling out in record time. Consumer feedback has also been hugely encouraging and we are working on how best to 32

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replicate these methods and principles across our range. As an industry are we are doing enough with regards to sustainability and eco-friendly products? Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? There is certainly always more that can be done and Ergobaby believe that we should all be committed to providing our customers and partners with transparent information about commitments to, and progress towards, meeting our sustainability visions. How important is your own carbon footprint within your business? Ergobaby was founded with a vision to revolutionise how we carry babies and for the last 20 years we’ve been making the highest quality, safest, most ergonomic baby carriers in the world. In the next 20 years we look forward to making the same quality carriers, but with a smaller carbon footprint. In 2021, we worked with a professional consultancy to measure our 2019 greenhouse gas emissions to establish a baseline measurement from the materials we use, to the factories where we produce our products and into our offices and warehouses. Our baseline is our starting point for understanding Ergobaby’s contributions to climate change. From here, we will set meaningful reduction targets and transparently report our progress towards meeting them. www.ergobaby.co.uk

Steven Smith

BRAND MANAGER - NUNA

With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? As a brand, Nuna is committed to increasing our commitment to sustainability. From manufacturing to material selection, it is at the forefront of mind throughout the product lifecycle. We abide by the international ISO 14000 family of standards that cover a company’s environmental responsibilities, including the use of alternate fuel sources, such as solarpowered energy and the treatment of wastewater, as well as the use of recycling programs for plastic waste and packaging. Through our commitment to mindful manufacturing, many Nuna products have met the standards for GREENGUARD GOLD certification, meaning that they have been thoroughly tested and certified to not contribute hazardous chemicals, or VOCs, into the air that children breath. By utilising materials in our manufacturing, such as Bamboo, Organic Cotton, Merino Wool and GOTS certified textiles, we strive to reduce our impact on the environment and endeavour to be environmentally friendly and responsible. Do you feel that consumers are searching for products that have ecocredentials and a level of sustainability? Absolutely. Sustainability is a hot topic and for good reason. Consumers now have more choice and information available to them to make informed decisions. Sustainability is no longer deemed as a ‘nice thing to do’ but now a necessity. Consumers want to know what they can do to limit their impact, and more so, what brands are doing to limit theirs. Previously there used to

be a stigma attached to ‘being green’, however it is now something that the majority of consumers are conscious of. As an industry are we are doing enough with regards to sustainability and ecofriendly products? There is always more that can be done, whether that be limiting the reliance on fossil fuels, rethinking what packaging is used or the alternatives in the manufacturing process. The consumer demand for an increased level of sustainability is here to stay. It is critical that brands meet this demand in order to stay relevant. Personally, I am proud to work for a brand who invests heavily in increasing our eco credentials. How important is your own carbon footprint within your business? Reducing our carbon footprint is critical to our business. We are ISO14000 certified. We utilise this to ensure our environmental management processes are in place to limit our impacts at every opportunity. Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? More can be done regarding eco-friendly products and sustainability. However this takes a lot of investment in technology and R&D. Thankfully this subject isn’t new to Nuna and I believe we are ahead of the curve in our commitment to this subject. www.nunababy.com

Alys Dawson

DIRECTOR OF PRODUCT, CREATIVE AND MARKETING SERVICES - RAINBOW DESIGNS With sustainability and eco-credentials continuing to be a hot topic (and one which looks to stay), is this something you look at when developing new products? How important is your own carbon footprint within your business? As a business, we absolutely recognise that we have an ongoing commitment to help save our planet and ensure that the children of today, and tomorrow, live in a sustainable world. We are proud members of the BTHA and Products of Change programme, the educational hub aimed at driving sustainable change across consumer product markets and beyond, and we have ensured that our own Rainbow Cares Programme transcends across our entire business, including all of our product development for both existing ranges and new licenses. For example, our gorgeous Always and Forever Winnie the Pooh collection was designed completely with a focus on sustainable materials. In addition 90% of our entire range of soft toys are now filled with stuffing made from recycled plastic bottles, 90% of our wooden toys are currently made with FSC accredited wood, this will be 100% by mid year and 65% of our consumer facing packaging is now FSC sourced. Our aim is for this to be 100% by the end of 2022. Do you feel that consumers are searching for products that have ecocredentials and a level of sustainability? Absolutely. Eco-friendly and sustainability is a consumer focus which will only build and products that offer and meet these requirements are becoming more and more important. The children of today are more educated about the current climate than generations before them and are becoming more very much more passionate about conservation and sustainability, which is fantastic, and this is filtering through to parents, grandparents and gift buyers.

Do you feel more could be done within our industry with regards to eco-friendly products and sustainability? I think what Helena Mansell has started with POC is fantastic to encourage us as an industry to work together and share ideas. There is always more that can be done but shared and longer term thinking in this area would really help. I believe that doing what we can to protect our planets future as a guiding principle of our business is really important, this is not a trend. Our ethos is to create and design products that will last and endure, forever toys not throw away gifts. We would like our toys to be passed on by their very first owners to be loved again and again by future generations, reducing waste and extending the product lifecycle. But those products and the methods we use to produce them have to continuously improve and we are excited about our Rainbow Cares future.

nursery today

nursery matters JOHN BARKER

Barking Mad Pramland’s John Barker is full steam ahead on their warehouse, store expansion and trading through January into February, causing a few headaches along the way!

can’t start this month’s article without first telling you how happy I have been since Disney + launched the Boba Fett show, it’s really made me smile when really things have been a little grey. Ever heard the expression “blink and you’ll miss it”? You must have, and it relates perfectly to January 2022. In fact, I’m typing this mid February (much to Penny’s annoyance) and I’m sat scratching my hairless head wondering where the past seven weeks have gone. Work has started in earnest in the store and I’m having the forecasted and to be expected issues. The work is coming along nicely and hasn’t interrupted trade so far (I say so far, it’s inevitable that it will at some point in the not too distant future). In case you’re not aware of what’s afoot let me enlighten you - we are converting the existing on site warehouse in to an extension of the store in order to house furniture and other home equipment. It’s a medium sized project that should pay dividends in the long run. As part of the alteration we are having a new and very expensive (unfortunately) heater installed in the freshly converted warehouse. It can’t be chilly when 34

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you’ve got pregnant ladies looking to spend £1500+ on a furniture set. I digress, as part of the requirements for the new heater is an upgraded gas meter, something more substantial, something that can happily supply enough gas (aka gold air these days) to the entire stores heating system. This new meter goes by the name of a U25! Sounds like a German WW2 submarine and so far it’s proven as elusive! Considering I have zero, and I mean zero gas fitter experience, knowledge or training trying to get said meter installed by British Gas has turned in to a mammoth, time consuming task. It’s now become referred to as “John’s folly”. All the other works will be completed around the planned schedule but by time the heaters up and running we’ll be fanning ourselves and slurping on a nice cold ice cream in August. To compensate I did witness an experienced brick layer having a paddy (Hull speak for hissy fit) over being told to remove a uPVC door so the opening could be bricked up. “I don’t use a screwdriver, my tool is a trowel”. Once the foreman had sworn sufficiently at him the door was promptly (and very easily may I add) taken out and the

john@pramland.co.uk

The dreaded post Christmas credit card bill! Image source: pexels.com

disgruntled bricky cracked on. I am a little annoyed with myself mind, whilst working on my cash flow last week I thought it prudent to factor in the building works and the dates for payments to be made to the firms involved. To my horror I discovered almost £7,000 I hadn’t allowed for. Rather than read what this part of the costings related to (now bare in mind part of my first job was project planning and contractor billing) I simply panicked and added a big MINUS £7,000 on my cash flow (this is where you need to insert a sad face emoji followed by a gritted teeth emoji). Oh well, I thought, my mistake just have to deal with it. Fast forward to this morning and following a discussion relating to the colour of bricks (has my life really come to this? I was destined to be on the stage thrashing like a maniac and now I’m all about the facing bricks life) I was left with no option but to direct the foreman to the section of the bill of works relating to the offending clay square things. It was at this point that I started to read what the £7,000 was relating too. Yep, you guessed – works that this building was not required to complete. Works that had been carried out successfully two weeks ago by another contractor. All that work adjusting and recalculating the cash flow was done for nothing, oh well next time I

guess I should pay more attention to what I read. So other than inevitable issues with builders and associated contractors what other things have happened in my world? Well, as I touched upon above, January happened. Having spoken to a fair few reps and some of you other stores it would appear that January was a very odd month. Many of us found the end of 2021 and the start of 2022 to be good for business. The Christmas catch up was swift and expected but then the middle of the month seemed to just drop off. Having discussed it at length with some of you, the general consensus is that Covid was the contributing factor. The general public seemed to fall in to two categories, those with Covid and therefore self-isolating at home or those that were worried about the latest strain and therefore avoiding busy places, like shops. In addition to this we, like many of you faced staffing issues due to the rules on self-isolation. At one point I had two of my team off simultaneously with Covid. It was all a bit of a nightmare to be truthful. For us the month really didn’t start to pick up, after the first two weeks until the last few days when it was like a light had been switched on. I seem to recall it was the Thursday that it all went a little crazy. Monday to Wednesday had been a little depressing, every time I

Oth er than inevitab le issues wit h builder s and associated contrac tor s wh at oth er thin gs have happen ed in my wo rld? We ll, Janu ary happen ed. Having spoken to a fair few rep s and some of you oth er stores it would app ear tha t Janu ary was a very odd month. M any of us foun d the end of 20 21 and the start of 20 22 to be good for bus ines s. went into the warehouse I gazed upon a massive pile of boxes, sold (but ALL with balances outstanding) and waiting for their new home. Many of them had been sat there since before Christmas at the request of the expectant parents to be, due to the financial demands of the festive period they’d been sat there since. With new year comes the credit card bill, with its lovely big Christmas shopping balance. So, yet again the pram will have to wait. Now, as January is about to turn in to February and baby is days away it’s finally pay day again. It’s like that season in World War Z, where the Zombies are piling over the walls of Jerusalem. A horde of parents to be amassed on the store to collect their goods, much to my

relief. With it, the horde brought new parents too and the order book started to smile once again. At the end of January, we, like so many of you reading this found January 2022 to be a successful month. Yes, it was VERY inconsistent but if we take it as a period of time the month had to be considered as a success. We’d all love to have consistency. Wouldn’t it be amazing if every day was the same? No amazing days and terrible days – just good days. It would make life so much easier to forecast cash flow and staffing needs. One day this may be the case, you’ll know when it happens as you’ll see a piggy take flight and gracefully fly past your stores window. Until next time, take care of yourselves and each other.

THE EVERYDAY MADE EFFORTLESS

Introducing

ECO-TOUCH ECO-TOUCH Introducing

The Eco-Touch Nappy Bin has been The Eco-Touch Nappy Bin has been designed to create an effortless, odour designed to create an effortless, odour free change time. free change time.

The simple, one handed ‘drop and go’ operation, The simple, one handed ‘drop and go’ operation, removes the the hassle of struggling with removes hassle of struggling withan anoverly overly complicated system. Just let the bin do the complicated system. Just let the bin do thework workso so the focus never shifts from baby. the focus never shifts from baby.

Dual-Seal Odour Air-Lock

Dual-Seal Air-Lock The dual-sealOdour odour airlock keeps unwanted odours trapped inside, odour even when the keeps outer lid is open. odours The dual-seal airlock unwanted trapped inside, even when the outer lid is open.

Anti-Bacterial Additive

For extra peace of Additive mind, every day touch points have Anti-Bacterial been treated with an anti-bacterial additive.

Fuss free ‘drop and go’ operation

Simply open the lid, drop the nappy in and close. FussThe free andrest go’ bin ‘drop will do the foroperation a fuss free minimal touch Simply open the lid, drop the nappy in and close. change time.

For extra peace of mind, every day touch points have been treated with an anti-bacterial additive.

Did we mention we make our own bags?

The bin will do the rest for a fuss free minimal touch change time. Free Design Cassette

Changing the bin liner has never been easier, with a

Cassette Design cassetteFree free design that saves time, ongoing costs

and plastic waste. Changing the bin liner has never been easier, with a cassette free design that saves time, ongoing costs and plastic waste.

PRE-ORDER NOW

Tel: 02891 815169 Shnuggle.com/trade@shnuggle.co.uk

PRE-ORDER NOW

Tel: 02891 815169 Shnuggle.com/trade@shnuggle.co.uk

Supporting parents’ choice. Compatible with disposable, reusable and Supporting parents’ choice. biodegradable nappies and wipes. The Eco-Touch Nappy Bin is also compatible Compatible with disposable, reusable andwith any correctly sized bin liner of choice.

biodegradable nappies and wipes. The Eco-Touch Nappy Bin is also compatible with any correctly sized bin liner of choice.

Launching Spring 2022

Spotlight BATHTIME & ACCESSORIES

We shine the light on products available to order now for bathtime.

New step stool from

Shnuggle Designed to make it easier for little ones to get to those hard-to-reach places and helping them to more easily potty train, reach the sink or even help out in the kitchen.

The new Step Stool from Shnuggle gives toddlers the confidence to become more independent as they grow. The soft to touch, anti-microbial surface offers a comfy and hygienic place for little feet; while the non-slip surface and base provides extra grip and stability even on wet surfaces, giving peace of mind. The lightweight, yet sturdy design means it can be easily moved around the house. The Step Stool in the latest launch in the range of toddler focussed products and a stylish addition to the Shnuggle Changing portfolio which also includes the award-winning Squishy Changing Mat, the Baby Yoga Play Mat, and soft bamboo and cotton washcloths.

www.shnuggle.com

Cute, soft and

Dive into soft bath time

textiles!

Little ones will enjoy cuddling up, dry and warm after bath time with Done by Deer’s Sea friends.

The soft multi-layered muslin bath textiles are made in GOTS certified organic cotton and the lightweight styles are smooth on the skin and easy to move around in. The cute collection with hooded towel, bathrobe and bath poncho are in a genderneutral sandy beige colour decorated with Wally the whale and Jelly the jellyfish and cute ocean elements; shells, coral reef and sea stars in tones of powder, blue, mustard and green.

Tel: 07876 150 729 Email: gwen@donebydeer.com www.donebydeer.com 38

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tactile

Splash About’s Pufferfish water toy is perfect in or out of water!

Splash About’s cute floating Pufferfish are soft, tactile water toys, ideal for teething babies who like to put everything in their mouths! Unlike many water toys the Pufferfish don’t have an air hole, so water can’t enter inside and create a build-up of black mould; they are made from all-natural rubber, free from toxins and dyed using food grade paint that won’t flake. The Pufferfish’s soft, squidgy texture is designed to stimulate baby’s senses. Their shape is easy for little fingers to hold and the nodules are designed to relieve sore gums and teeth. Perfect for the pool or a welcome distraction for babies who don’t yet enjoy their bath time!

www.splashabout.com

Making a splash

at bathtime! Our popular bathing beauties are re-launched in three new, fresh, fashion colours Simple to use directly in the bath Secure designs hold baby comfortably in quickly warming soft touch material Smart, hygienic and mould resistant Meet Angelcare Happy Seal Our new super cute Bath & Room Thermometer!

Simple. Smart. Secure. angelcarebaby.com

Premium Quality Changing Mats

01692 408802

nursery@east-coast.co.uk

www.eastcoastnursery.co.uk

Spotlight BATHTIME & ACCESSORIES

Bamboo luxury Being Baby, a family run Northern Irish company, design and manufacture Luxury Bamboo Hooded Towel and Face-Cloth Sets. The exclusive range includes the award-winning Luxury Bamboo Hooded Panda Towel set, winner of GOLD at the 2022 Mother & Baby Awards for BEST BATHTIME PRODUCT and the Luxury Bamboo Hooded Fox Towel set. Unlike many new-born products, both towel sets are suitable from birth through to early childhood, measuring 90cm x 90cm, much larger than standard baby towels. The matching face-cloths measure 20cm x 20cm. Made from bamboo cotton, chosen for its organic, soft fibres which last wash after wash, the thickness, size and double-edged stitching makes the luxurious towel sets a high quality, long lasting choice for parents. Beautifully presented, both the Luxury Bamboo Hooded Panda and Fox Towel sets make the perfect gift for new parents, Christenings, Baby Showers, Christmas, Birthdays and beyond.

Bath time made cute and

simple with My Babiie! My Babiie bring to you their latest Safari collection, designed in collaboration with Samantha Faiers.

With a concealed bath under the changing mat and handy drainage tube, bath times for your little one will be as easy as pie! With a fun and stylish safari print of lions, elephants, zebras and giraffes, little ones are bound to love this design! The My Babiie changing unit is easy to assemble and looks super cute in this new print. The changing unit also has loads of handy storage space underneath for all your nursery essentials and lots of trays to keep nappies, wipes and bubble bath within easy reach.

hello@mybabiie.com www.mybabiie.com

hello@beingbaby.net www.beingbaby.net

Babies Love Bathtime

with Angelcare!

Angelcare are making a splash with the awardwinning bath products and the new Happy Seal Bath & Room Thermometer.

Angelcare’s ever-popular Mini Bath Support, Bath Support and Bath Seat are available in three soft, cute colours that mirror baby trends. Their secure designs hold baby comfortably in quickly warming material while parents are free to wash and play. Simple to use directly in the bath and smart, hygienic and mould resistant, fashion and safety-conscious mums will love them. Adding safety and fun to bathtime, their Happy Seal Bath Thermometer provides hot and cold warnings in a friendly way making safe bathing a breeze. Its clever design is also a bath time toy, meeting all relevant standards. Just activate with a shake and add to the bath for good, clean - and safe, fun!

Tel: 01785 503 305 Sales@hardenbergco.co.uk www.angelcarebaby.com 40

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Spotlight BATHTIME & ACCESSORIES

Cuddled with care

Luxury Bamboo Hooded Panda Towel

Having some nappy-free time every day is good for your baby’s skin and can help prevent nappy rash. After their bath, wrap them in a cuddle robe, before giving them a few minutes to get some fresh air to their skin. These East Coast Cuddle Robes are designed to make bath times comfortable and convenient. Supplied as a pack of three robes, in gender neutral colours, they make a lovely practical gift for a new baby. They’re made from 100% soft cotton towelling, to be gentle on your baby’s skin. With hoods, to keep your baby warm after a bath.

Get in touch today to stock our award winning product

Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

www.beingbaby.net

BABY CARE INDUSTRY STRATEGIC MAP Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines. CHINA NURSERY CHINA E N G L A N D N U R S E R Y T O D AY GERMANY BABY & JUNIOR NETHERLANDS BABYWERELD N O R WAY B A B Y, H O B B Y & L E K E T ØY POLAND BRANŻA DZIECIĘCA RU S S I A PA R E N T S ’ C H O I C E S PA I N P U E R I C U LT U R A M A R K E T SWEDEN LEK & BABYREVYN

BD_reklama_BCMI_210x148_v5.indd 2

BC MI Presid ent Tanja Krae me r te l. : +49 (0)951 861 119, bcm i@b a byca re m a ga zi nes.com w w w. ba byca re m a ga zi nes.com

25.05.2019 20:20

Spotlight TOILET TRAINING & NAPPY CHANGING

Go potty The Venture Pote Plus range of potty training products is award winning, and loved by parents all over the UK.

The range features the hugely popular My First WC potty which is a potty designed to mimic an adult toilet, it features a new PU cushioned seat, interactive flushing button with sounds and of course a removable inner tray for easy disposal. Next in the range is their fantastic travel potty. This clever little potty can be used as both a standalone potty perfect for travel, or as toilet seat adapter when needed. It also features a PU seat cushion for added comfort. It pairs perfectly with the final piece of the range, and that’s the super handy Pote Plus liners. These handy liners are compatible with many leading travel potties and are placed within the seat of a travel potty to capture any waste. They feature a super absorbent and fragranced liner and can be easily disposed just like a nappy. The Pote Plus range covers all bases when it comes to potty training and works perfectly together.

Email: dean@ventureuk.com

Check out these products available to order now to assist with toilet training & nappy changing

Easy clean

A basic staple requirement for all new parents is a changing mat!

Red Kite have recently introduced a new model and design aimed specifically at the Independent retailer that wants a practical quality changing mat with a modern design at every day value. The new Tree Tops changing mat ticks all the boxes and has an easy clean wipeable surface for any small accidents! Padded raised edges with a large mat section that can be moved around easily where needed. Soft muted colour design featuring the new cute Tree Tops exclusive design.

Tel: 01454 326 565 www.redkitebaby.com

Prints to suit

all tastes

East Coast Nursery invented the foam-filled changing mat in the 1970s, and they’re proud to have the next generation of babies still being changed on their premium quality mats. Today, using advanced printing techniques, the possibilities are almost endless. East Coast’s team of UK-based designers work hard to constantly refresh their own brand designs, so there’s something to suit every style. From beautiful neutral shades, to lively bright and bold colours, there is a changing mat for every baby. Changing time is all about convenience, so their changing mats are waterproof, wipe-clean, comfortably padded and made to fit most dressers.

Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

The Whizzer by

Kiddiwhizz Game changer for potty training

As a potty-training Mum, Kiddiwhizz Founder Zoë Chapman was in the predicament every parent finds themselves in. Not just dreading the process but hating the inconvenience of carrying around a huge potty. After failing to find a product that was compact, leakproof or discreet, she set about inventing her own. Six years on, the innovative product aptly named the Whizzer exploded onto the market in 2021 thanks to its game-changing qualities and magical response from kids of all ages. It’s now set to become the go-to parenting product as a mess-free unisex toilet solution, lasting until they’re 8-years-old.

www.kiddiwhizz.com

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Spotlight SWADDLING

Safe, easy

The eco way

and effective

to swaddle

The Ergobaby Swaddler is a safe, easy, and effective way to keep newborns sleeping longer and more peacefully.

Easy-to-use, the swaddler features a leg pouch for quick, stress-free nappy changes, and escape-proof arm pockets to keep baby swaddled snugly while they sleep. A special ergonomic design prevents babies from startling awake and allows for natural movement of baby’s hips and legs - as recommended by the International Hip Dysplasia Institute. The ultra-soft, breathable cotton is cosy against babies’ skin, and machine washable making parent’s lives quicker and easier. For more information, please contact your account manager.

Email: service@ergobaby.co.uk

Perfect for

gifting

Silver Cross launch new collection of must-have organic cotton and bamboo muslin swaddles in fashion-inspired prints.

Every parent’s essential accessory this season, the muslin swaddles are not only functional for baby, they are wearable fashion for parents too. Featuring beautiful designer hand-illustrated prints commissioned exclusively by Silver Cross, each collection includes three extra-large 120 x120cm silky soft muslin swaddles, with a signature border design plus two co-ordinated all-over prints. The muslin swaddles are perfect for keeping baby comfortable at bedtime, also coming in handy as a burp cloth, feeding cover or blanket. Pre-washed for ultimate softness and comfort straight out of the pack, they are perfect for sensitive newborn baby skin. Crafted with naturally anti-allergy OSC-certified organic cotton and naturally anti-bacterial bamboo fibre, the fabrics will stay soft wash after wash, while staying ultra-absorbent and beautiful breathable.

Silvercloud are known for their blankets and shawls. Perfect for chilly days out, or cuddles on the sofa.

www.silvercrossbaby.com

Available in a selection of traditional and contemporary patterns, in gender neutral colours, which are designed to complement your pushchair or nursery. All of their blankets and shawls are knitted from 100% cotton, and are beautifully packed with a ribbon, making them a perfect gift for a new baby.

Tel: 01692 408802 nursery@east-coast.co.uk www.eastcoastnursery.co.uk

Eye catching

display Ziggle’s muslin swaddles make the perfect present for newborns and baby showers. Beautifully gift boxed and priced at just £10 RRP, the collection of seven designs make an eye-catching display, especially when hung on Ziggle branded stands. Ziggle’s luxurious swaddles are made with thick cotton and are large in size to offer multiple uses. Packaged in an attractive and fun box, they make the perfect, practical gift. Recently shortlisted for a Gift Of The Year Award, this recognition is the latest accolade for multi-award winning, British family firm Ziggle Baby and marks the start of their 10th year of trading.

www.ziggle.co.uk

Check out these wonderful swaddles that are available to order now.

Peekaboo to new Jungle Cubs Collection Award winning children’s brand Bloomsbury Mill have unveiled an adorable new design in the organic cotton baby collection.

The vibrant new print features baby tigers, elephants, giraffes and lions, perfect for snuggling up to with your own little cubs. Fans of the best-selling Safari Adventure collection are sure to love the super cute Jungle Cubs. The Jungle Cubs print makes its debut on Organic Cotton Swaddles and Muslin Squares, the must-have baby essentials in any parents’ day bag. The collection will expand to include new products including the much-loved Baby Sleep Bag. Crafted from beautifully soft, pure organic cotton, the set of three muslin swaddles is ideal for nursing, teething, soothing baby to sleep and draping over pushchairs. Each pack includes a giraffe cub print, an elephant cub print and a family cub print.

www.bloomsburymill.com

new!

Sponsored by The brand that parents trust www.clippasafe.co.uk

Stylish feeding

e for any tohom the ever popular Feed Me Compact A brand new addition range is the new Tree Top inspired grey stripe design.

Shopping made simple

Smart and clean looking enough to be stylish in any home setting. Easy to clean vinyl seat unit with large feeding tray featuring a drink cup or bottle insert. Footrest for slightly older toddlers when they can reach. Full 5 point safety harness. Easy to fold flat for handy storage. Practical and stylish and now available. Tel: 01454 326 565 www.redkitebaby.com

Fantastic new product to hit the market Place, Trolley Buggy Connectors Phoebe’s legacy.

This new and unique product, in memory of Phoebe Harris-Amo will give parents a new and covid safe way of going shopping with their child, whilst in their own Pram/Buggy. Trolley Buggy Connectors will now allow you to attach a Pram/Buggy to a shopping trolley to push as one. They are lightweight and durable and are compatible with the majority of designs of prams and buggies. Trolley Buggy Connectors Phoebe’s legacy come in three colours, Black, Blue and Pink and are priced at £29.99, +P&P. These are now available to purchase at www. trolleybuggy.com where you can also see them in action and how they work. The Benefits of using Trolley Buggy Connectors Phoebe’s legacy: There will be no reason why anyone should ever need to struggle any more with a Shopping trolley or Basket when out shopping with a child. These will benefit both adult and child, especially if the child has fallen asleep, or is not feeling well, or just can’t use the seat in a Trolley. Now they can stay in their Pram or Buggy and you can still go shopping, using Trolley Buggy Connectors Phoebe’s legacy. Now with Covid here we still need to stay safe, whilst out shopping and by using Trolley Buggy Connectors Phoebe’s legacy, these help keep a child safe away from viruses, in their own Pram/ Buggy, rather them placing them in a Trolley seat. Finally, when purchasing Trolley Buggy Connectors Phoebe’s legacy, you be helping to support two charities, Down’s Syndrome Association & Oxford Hospital, with some of the proceeds of the sales. www.trolleybuggy.com

Safe sleeping

Introducing the brand new co sleeping bedside crib from Red Kite.

Classic and stylish with soft wood effect frame and dove grey fabrics mean the new Una crib will definitely co-ordinate with all home furnishings. Adjustable heights to match the bed and adjustable incline positions to allow the crib to tilt if help is needed with digestion, reflux and cold symptoms. Handy wheels to allow for quiet moving around. Large under crib storage with shelf compartment which provides invaluable space to store away any essentials needed during night feed times. Includes storage and carry bag and mattress. Showcasing the amazing value you expect from Red Kite. Tel: 01454 326 565 www.redkitebaby.com

nursery today

IT'S BACK -

The Nursery Today Golf Day INCLUDING THE NEW CHALLENGE CUP PROVIDED BY BABYSTYLE TO CELEBRATE THE 22ND YEAR OF THE NURSERY TODAY GOLF DAY

To encourage the golﬁng crème de la crème of the nursery industry, Nursery Today introduces The BabyStyle Trophy. To be a winner be a part of a day of golf and essential networking. The team four-ball has always been closely fought and up until now each team member has received a handsome memento of a great day’s golf.

Now the company they represent as winners of the four-ball competition will hold this handsome trophy in their showroom/ofﬁce for one year as proof of their participation in this wonderful sport. MAKE A DATE IN YOUR DIARY Wednesday 29th June, Puckrup Hall, Nr. Tewkesbury and just a couple of minutes off the M5.

Cost £100

For full details contact Malcolm Naish on 01442 289930 or email malcolm@lemapublishing.co.uk to book your team’s place.

BPA

notice board Correction to published safety standard

Robert Anslow M anaging Director

If you r company is a me mb er of the Bab y Pro duc ts Ass ocia tion and you are not cur rently receivin g me mb ers ’ e-bulletins wit h industry upd ates , but would like to, ple ase em ail juli e@ b-p -a. org wh o will add you to the databa se.

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Safety standard EN 13209-1 Framed back carriers has been published both by CEN and BSI, however, it has come to light that an old committee copy has been published rather than the copy approved for publication. Unfortunately, the published copy is contradictory in a number of places and has diagrams that are very difficult to make out, with text so small that it cannot be read. This issue is being addressed and the correct version will be made available as soon as possible. Originally it was thought that the amendment process and all that entails would have to be commenced but the Association, which holds the relevant Committee’s secretariat, has been advised that a speedier solution will be applied. Members that aren’t sure how to proceed in the meantime are advised to contact Julie Milne – julie@b-p-a.org

New Brexit

rules

New post Brexit custom rules for goods arriving in Britain from the European Union have come into effect and importers must now make full customs declarations on goods entering the UK from the EU and other countries. Traders can no longer delay completing full import customs declarations for up to 175 days. Businesses will have to complete the right paperwork at least four hours before the goods arrive, or they risk being turned back. Animal and plant-based products will also have to have statements of origin certificates. Checks are initially expected to be minimal but will be ramped up in July this year. The Prime Minister, Boris Johnson, pledged that his government would ‘go further and faster’ in taking advantage of the ‘enormous potential that our new freedoms bring.’ He said that he wanted to ‘cut back on EU red tape’ and ‘restore ‘common sense to our rulebooks.’ Officials are reviewing thousands of EU-made regulations which have automatically been retained post-Brexit to ensure they continue to benefit the UK. Any regulations that are deemed to not, face being changed or scrapped. In addition, officials say that work is taking place across government departments to identify areas where the UK can take the lead such as artificial intelligence, self-driving cars, reforming data rights and reforming medical devices regulations.

Introducing new member of the Association The newest member of the Baby Products Association is MYCey – we asked business owner Sezin Aksin a little bit about her company and why she decided to join the Association. In her own words, this is what she said:

What is your company and what business or service do you provide? I am an entrepreneur who built up a brand after my daughter’s name when she was nine months old. I established MYCey in 2007 and since than we have been designing maternity products and baby products for the ages of 0-3. I started up at home with only one product and now MYCey has 106 products including innovative ones in seven categories all designed in the line of our “Care’m” slogan inspired by my son’s name. MYCey mothers first meet with products that will increase comfort during pregnancy, followed by nursing, where the greatest assistance is needed. Mothers receive support from the products we have designed for healthy and emotional breastfeeding hours. After breastfeeding period, we are helping out with feeding tools to ensure the development of the baby and improve self-confidence in the transition to solid food. The 360 ° rotating spoon has been added to our safe feeding net and puree dipper products. Even if the baby cannot make the necessary wrist movement, this spoon helps feeding by staying straight on its axis. I believe that everything starts with the question: ‘what needs of mother and baby shall we meet now?’ As a mother of two children, I want the features I would prefer to use and this is the answer to our products.

How long have you been trading and where are you based We have been trading for 16 years, but are brand new to the UK market. MYCey is run by a team of professionals and distributed in 26 countries. As the founder of the brand I run the UK operation myself and moved to Cambridge for this, as I highly relate the culture of the brand with UK’s. The mother and baby products sector is very open to innovation and development. Therefore, it is a sector with a very high growth potential and the UK has been pioneering this growth with versatile and innovative products. We are very happy to become part of this. Our main focus for UK market is on the Feeding/Weaning and Breastfeeding/Nursing categories.

Why you joined the BPA and what benefits you hope to reap With this membership I hope to be able to contribute to the industry and start a network. It will also help me comply with the rules and regulations in the UK. I was the vice president of the Baby Equipment Association (BAGIDER) in Turkey for the last two years, which was established with the aim of raising the quality of product and service standards for baby and mother equipment manufacturers and importers; and raising the awareness of the consumer. It also organises activities to raise awareness of mothers. Thus, I believe I will be able to take an active role in the Baby Products Association when I have the opportunity.

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Nursery Today February 2022

Articles inside

Eco-Friendly

Shnuggle

News 28 Talking Shop 30 Supplier Snapshot 44 New Products 46 The Baby Products Association

Barking Mad

Toilet Training & Nappy Changing

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