20 minute read
News 28 Talking Shop 30 Supplier Snapshot 44 New Products 46 The Baby Products Association
Medela announce partnership celebrating 60th anniversary
Medela have announced a donation to benefit 60 Ronald McDonald House (RHMC ) locations in Australia, China, the United Kingdom and the USA as part of the company’s ongoing efforts to improve maternal and infant health outcomes. This product donation will support about 15,000 breastfeeding families and includes hospital-grade (multi-user) Symphony breast pumps, kits, and breastfeeding accessories for use by RMHC families with breastfeeding needs to provider greater ease and comfort while caring for an infant in the NICU.
“Forty percent of the families served by RMHC globally have a child in the NICU, and we are honored to work with local Ronald McDonald House programs to support breastfeeding families,” said Annette Brüls, CEO of Medela worldwide. “In celebration of Medela’s 60th anniversary, we are providing our products to 60 locations across Australia, China, the UK and USA to ensure breastfeeding parents staying at a Ronald McDonald House have one less thing to worry about.”
According to the World Health Organization, 1 in 10 babies are born more than three weeks early each year. To ensure that breastfeeding families have the support they need, we are glad to provide select Ronald McDonald House locations around the world with breastfeeding supplies to offer to families with an infant in the NICU.
“At Ronald McDonald House Charities, we believe in supporting families around the world and helping them access the medical care they need,” said Kelly Dolan, President and CEO of RMHC Global. “We are so appreciative our supporters at Medela can help us provide vital resources for breastfeeding parents staying at select Ronald McDonald Houses.”
For more information, visit medelacares.com/rhmc
Recently named as one of Canada’s most inspirational women Baby K’tan appoints Lia Murrain as new Vice President of Global Sales.
Lia is a multi-award winning entrepreneur, who was recently named as one of Canada’s most inspirational women. She brings with her a wealth of experience in the juvenile industry; having been in this industry for nearly 20 years, where she has helped launch many brands into the UK & across the EU.
She begins her new role effective immediately and will be working closely with all Baby K’tan’s current valued domestic and global partners, while developing relationship with new distribution and sales channels.
Baby K’tan are excited about the future and the changes at hand, and are looking forward to Lia taking the company goals to the next level.
www.babyktan.com
Annual Family Report 2022 insights shared by Azaria
Azaria, a UK leading family specialist PR and Marketing agency, publishes its annual Family Report, which shows that parents care about the environment more than ever before and actively seek brands that align with their values. From shopping preferences to social media use and the continued effects of lockdown restrictions, Azaria shares its research to give brands access to this invaluable insight.
Surveying over 2,000 parents, via market research specialists Mumsviews, Azaria highlights current habits, views and behaviours of the average UK parent in an easy-to-read infographic on their website: www.azariapr.co.uk
Whilst it is no surprise that most families (86%) are feeling the squeeze from the significant rise in living costs, it’s encouraging to see that predominantly, parents remain positive about their family life. Key take-outs:
• Three quarters of those surveyed said they love brands that care for the environment • Seven out of 10 do less than a third of their shopping on the high street • 44% said that free delivery remains a key factor when online shopping • Eight out of 10 sometimes or always actively look to support small/local businesses • Over half (53%) say they don’t feel loyal to specific brands (56%) said they use social media more this year than last sometimes purchase after seeing social ads
These results are indicative that families in 2022 are value and environmentally driven. They research before they buy, to find the best product for the right price. But also consider shopping local and actively choosing products and brands that align with their values, because sustainability is important to them.
For more information on Azaria visit www.azariapr.co.uk, follow what they are up to @azaria_ltd and say hi to Amber and the Team at hello@ azariapr.co.uk
Bump and Babes
open new in-store café
Having listened to their customers Bumps & Babes are proud to announce that their new in-store café is now open, allowing visitors to their store to take the stress out of baby shopping, have a cup of coffee or tea (soft drink), a delicious cheese toastie or a tasty homemade cake. Bump & Babes is a large retail premises catering for all baby needs. They were set up as a shop in Keighley in 1986, specialising in child seats.
Over the next few years it rapidly grew to become one of the largest independent nursery retailers in the north specialising in Mamas & Papas products and then expanding the range with various other brands, for example, iCandy, Cybex, Venicci and Britax. The huge showroom stocks baby essentials ranging from car seats, strollers and pushchairs to a wide range of nursery furniture.
www.bumpandbabes.com
Ready, set, go,
with Ickle Bubba’s 360 car seat
Ickle bubba, the award-winning British nursery brand offering stylish products at exceptional value, is thrilled to unveil a brand-new product to kickstart 2022. Introducing the Radius car seat, promising to make every car journey fuss free for new parents.
Commenting on the launch of the Radius Car Seat, Aneesa Beasley, Product Director at Ickle Bubba said: “We are delighted to be launching the Radius Car Seat here at Ickle Bubba. Making the daily car trips a breeze, the ingenious design allows parents to get their little ones in and out of the car with ease and comfort. If you’re looking for a car seat that offers safety, longevity and ease-of-use, plus comfort and protection that can be adapted to suit your growing child, the Radius has it all.“
Thanks to the 360-degree rotating feature, the Radius car seat provides effortless access, so parents can put their baby in the car and take them out again, without any hassle. Once securely in their seat, with minimal disturbance, parents simply spin the car seat 90 degrees to lock them into a rear or forward facing position(whichever is age/weight appropriate). It couldn’t be easier to set off for an ickle adventure! Suitable from birth, up to approximately 7 years, the Radius car seat will certainly stand the test of time and has been designed with safety at its core. Available in grey and black, the stylish car seat comes with a removable, washable cover for the ultimate convenience.
www.icklebubba.com
Stroll into China’s success
Baby & Stroller China, to be held at the Shenzhen World Exhibition & Convention Center from 30 March – 1 April, will be the first baby product fair to be held in the country in 2022.
Together with the concurrent Toy & Edu China and Licensing China, the event (Baby & Stroller China) will serve as a one-stop sourcing platform in South China, allowing participants to capitalise on the peak Chinese retail season in the first half of the year.
A quality line-up of exhibitors are ready to showcase their latest baby and maternity products including a pavilion led by the Hong Kong Children, Babies, Maternity Industries Association (HKCBMIA). This will be their third time joining the fair since the start of the pandemic. What’s more, a number of local emerging brands will feature their ride-ons, scooters, inflatable pools, baby pillows and more at the event. These brands in the spotlight are Lebei, Sanmu Toy, Doctor Dolphin and Aipinqi to name a few.
Baby & Stroller China and its concurrent events are organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd.
Promotion
for Amy Wildman to Sales and Marketing Director at Halilit
Halilit are delighted to announce that Amy Wildman has been promoted to the position of Sales and Marketing Director with immediate effect.
Amy joined the company in 2015 as National Account Manager and has made a massive contribution to company growth. Judith Stark, Managing Director said: “Amy is a huge asset to Halilit and this promotion is well-deserved; she is hugely popular with her colleagues, suppliers and customers and has a great blend of commercial awareness and understanding of the agility and flexibility required to nurture and support all of our accounts from start-up independents to multi-nationals. She is well-placed to steer the sales team as we continue on our exciting journey of growth and I could not be happier to give Amy this recognition of her contribution to our success.”
Amy’s promotion follows a flurry of recent appointments as the expanding company continues on its mission to bring the very best of pre-school play to the UK toy market.
www.halilit.co.uk
Start-Rite
Celebrates 230th Birthday by Partnering with the NSPCC
Start-Rite Shoes partners with the UK’s leading children’s charity, the NSPCC, to celebrate its 230 years in business.
The ‘Protecting Their Future, One Step At A Time’ campaign is a dedicated year-long programme of fundraising activities, kicking off with a donation of shoes to children currently supported by the NSPCC.
CEO of Start-Rite Shoes, Hugo Adams, said: “Children’s healthy development and wellbeing is what drives our business forward, so partnering with a charity so closely aligned to our mission seemed a fitting celebration of our 230 years in business. The NSPCC believes that everyone in society has a responsibility to keep children safe. Combining our shared heritage and knowledge, we are working to protect more children’s futures, one step at a time and for generations to come.”
Toys”R”Us UK appoints buying director
Toys”R”Us has appointed Diane Lee as director of buying.
Diane has more than 30 years of experience in merchandising and buying, and previously worked at Toys”R”Us UK, Hamleys, Early Learning Centre and Mothercare.
Diane will be managing direct buying and product strategy within Toys”R”Us and Babies”R”Us.
SALES AGENTS WANTED
M a d e i n F r a n c e
Renolux, the multi award winning, premium car seat manufacturer, are seeking experienced, commission based, sales agents in ALL AREAS of the UK & Northern Ireland for immediate start.
Manufactured in France, the Renolux Softness range of car seats was launched to the UK market at the 2021 Harrogate Nursery Fair.
An established and successful brand in Europe, Renolux Softness car seats incorporate unique and innovative design and construction techniques, achieving impressive ADAC test results that all UK retailers and consumers recognise as the benchmark for car seat safety.
By o ering parents an unparalleled combination of safety and comfort for their child and ensuring long term, sustainable margins for your retail customers, this is a unique opportunity to build new business with your customers.
Therefore, if you are an experienced sales agent with the drive and ambition to realise this exceptional opportunity, we would like to hear from you.
In the first instance please contact us be email. All enquiries will be treated confidentially.
admin@renolux-industry.co.uk
UK Sales Manager
About the Company
Angelcare was founded in 1997 by a rst-time father who was dissatis ed with the selection of baby monitors available to him at the time, so he decided to create his own. Over the last 25 years Angelcare has since evolved into a leading global household company specializing in infant-care and pet-care o ering simple solutions for everyday moments.
angelcarefamily.com/en
Angelcare is innovative and established brand that is recognised worldwide, the main o ce is based in Montreal Canada, but we are looking for a Sales Manager to join the smaller UK team based in Sta ordshire.
The role
We are looking for someone with strong commercial awareness, who can demonstrate the ability to understand the current consumer market to drive sales and continue to build strong relationships with key stakeholders both externally and internally with the business. You will be building, managing, and growing sales across the UK market, so you need to be a self-starter with similar experience in a previous role.
Location: Sta ordshire
Mica Pro Eco
Care for today, and tomorrow.
Our purpose at Maxi-Cosi® has always been to care for precious life, but that care doesn’t end when children outgrow our products. We want to ensure a better and greener world for all of the babies we’ve safely carried home. That’s why we’re introducing the Mica Pro Eco. Complying to the highest i-Size safety standards, suitable from birth to four years old and made with 100% recycled fabrics, it’s designed to care for our planet and for future generations.
FlexiSpin rotation
Our innovative FlexiSpin technology is a built-in rotational system that enables all of the Maxi-Cosi® rotating car seats to be smoothly turned 360º using only one hand.
Easy-in harness Easy in. Easy out.
Thanks to the Easy-in harness system, it’s quick and hassle-free for parents to get their child in and out of the car, which is just one less thing to worry about.
ClimaFlow
Always the right temperature
We’ve created larger ClimaFlow panels on the Mica Pro Eco to allow for improved ventilation to children’s head and neck. Breathable foam and fabrics also help encourage better air circulation to ensure little ones are always kept at the right temperature.
Better comfort
The Mica Pro Eco boasts an even bigger recline angle (31º near to lie fl at) for best-in-class sleep comfort. This provides the most relaxing sleeping position for the child’s head, aiding peaceful naps when travelling.
EcoCare
The responsible choice
As one of Europe’s most trusted car seat brands, we see it as our duty to lead the way towards a sustainable future, and are committed to doing so for our own and our consumer’s children. With Eco Care, the Mica Pro Eco uses recycled fabrics that still have the same soft and breathable qualities that parents would expect from Maxi-Cosi®. Both the extra-padded seat with soft Baby-hugg inlay and the cover are made with these luxurious recycled materials, ensuring comfort for baby, and peace of mind for parents.
Each Mica Pro Eco uses 19 recycled plastic bottles in its fabrics.
G-CELL 2.0
Improved impact absorption
To ensure the safety of each baby we carry, we’ve improved on our innovative G-CELL Side Impact Technology, that provides an extra-protective built-in guard with it’s honeycomb shaped, shock dispersing structure.
New kid on the block
The Maxi-Cosi CabrioFix i-Size is an upgrade on the brand’s best-loved infant carrier car seat to ensure that it’s in line with the upcoming change in the R44 legislation.
As an affordable, extremely lightweight i-Size infant carrier, CabrioFix i-Size doesn’t compromise on safety. Weighing in at just 3.2kg, it is suitable for use from birth up to 12 months and has been designed for both safety and convenience for parent and baby. Complying with the latest i-Size (R129) car seat legislation, CabrioFix i-Size contains impact-absorbing materials within the seat offering increased safety in the event of a side impact collision. Thanks to the comfortable inlay, parents have the peace of mind that their little one is in a cosy environment with optimum safety. Used with the CabrioFix i-Size Base, CabrioFix i-Size can be installed with ISOFIX for a simple click-and-go system on the move. Parents can also use the CabrioFix i-Size with Maxi-Cosi’s capsule pushchair collection to form part of a convenient travel system.
www.maxi-cosi.co.uk
Pat & Play with Infantino
Give little ones their very own interactive aquarium with the brand-new Narwhal Pat & Play Water Mat from Infantino.
This enchanting toy is bursting with bright, bold colours and 6 fun floating sea pals. The cheerful Narwhal shaped toy is sure to excite little imaginations as they happily encourage the charming friends to swim around, not only causing much amusement, but also teaching cause and effect. Suitable from 3 months old, the extra-large mat is ideal to encourage early development and perfect for muscle strengthening during tummy time and sit up and play. Whether at home or on the go, this sea life extravaganza can be taken anywhere, simply fill it with water when it’s playtime, and drain and fold when the fun is over.
isabelle@infantino.com www.uk.infantino.com
Bug - Help them grow
Meet Bug, Mamas & Papas’ brand new 3-in-1 seat that grows with your little one.
Mamas & Papas design and build all of their products to last, because they know your customers don’t want to be buying new equipment every time their little one grows an inch or too. That’s why they’ve packed their new 3-in-1 Bug seat with features that adapt as baby grows.
Once little one has mastered supporting their own head, the Bug 3-in-1 seat gives them a safe place to sit and play. Packed with removable and adjustable features, it’s got a colourful sensory play-tray that’ll keep their little hands busy. The super-stable base means you can place it on the floor whilst they play and it can be easily used as a booster seat for weaning. Once they’re old enough to join mealtimes at the table, Bug can be strapped to a dining chair. So, no need to upgrade when it’s time to embrace those fun-filled family meals.
To order the Bug, get in touch with Mamas and Papas using the details below:
Now available in store and online.
Tel: 0345 268 2000 www.mamasandpapas.com
Meet the new i-Spin Grow from Joie Safely seated
i-Spin Grow is a slick and smart seat that combines an extended rearward harness with a belted booster mode to make sure your pint-sized passenger will always have the safest ride.
Smoothly taking little one from birth to 105cm rearward facing and from 100cm – 125cm forward facing, the i-Spin Grow is a great option if you are thinking of sustainability and wanting to purchase one product that offers longevity.
Younger travellers can lie back in comfort thanks to the 6-position recline which adjusts on demand whether your little one is rearward or forward facing.
The one-time ISOFIX and top tether install are so easy to use – and the best bit is that once you’re done, there’s no need to adjust or reinstall. Email: uksales@joiebaby.com www.joiebaby.com
Eat easy with Babymoov
Baby can ‘eat easy’ with the NEW 100% silicone feeding range by Babymoov – co-designed with experts to develop fine motor skills and independent feeding at every stage of weaning.
The range features four progressive dishwasher-safe mealtime sets and single accessories for each stage and age - all specifically designed with unique features to help parents enrich their weaning journey with baby and every mealtime after that. Including the FIRST ISY baby spoon for 6 months + designed with easy grip handle and soft teething ring in one. For older babies learning food independence, Babymoov have created the GROW ISY, the first silicone plate with unique, integrated, 100% safe food cutting fins.
As a leading brand in baby weaning and feeding, following the success of the Nutribaby food processor range, Babymoov has 25 years of innovation and experience behind them as well as 25 years of working alongside feeding experts. Co-created with an Occupational therapist, the EATS’ISY age-adapted mealtime range meets all your baby’s needs and most importantly makes their food discoveries easier!
The EATS’ ISY range is made from 100% food grade, durable, silicone with non-slip suction pads on all plates and bowls to guarantee secure fixing and minimize food spillages.
To view the full EATS’ ISY range please contact the team for more info on
sales@babymoov.co.uk Launch offers available.
Introducing the Bugaboo Donkey 5
The side by side pushchair that is smaller than you think.
10 years ago the Bugaboo Donkey revolutionalised the double pushchair market and whether it’s children close in age or even twins, the Donkey has been an obvious choice for parents worldwide. Bugaboo are now updating this award winning pushchair to welcome the brand new Donkey 5 which not only includes stylish new colours, but lots of great new features to make it better than ever before. From birth the Donkey 5 features a spacious carrycot that includes a brand-new breezy panel and combined with the breezy canopy, the Donkey 5 now has one of the most ventilated carrycots on the market. With a 3cm higher seating position of the carrycot, seat and side luggage basket, the Donkey 5 brings children closer than before and the improved fold is smoother and easier to use for ultimate convenience. Donkey 5 is available to pre order now with stock available from 15th February.
Contact: Claire.fedigan@bugaboo.com
NEWDonkey
The
by side
double pushchair
