Spa Business Insider issue 450

Page 1

Chopra backs new wellness resort

Wellness industry figure Deepak Chopra is co-developing a new resort in Utah; focused on longevity and centred around natural geothermal springs.

Named Ameyalli – an Aztec term meaning “a place where the healing water flows” – the project is a collaboration between Chopra, the Chopra Foundation and developer and managing partner Charles Heath.

Heath, who acquired the thermal springs site, has set out to create an unparalleled resort. His vision is rooted in his global quest for extraordinary wellbeing experiences and partnerships. This journey led him to collaborate with Chopra and the Chopra Foundation to establish a community fostering transformational human experiences.

Ameyalli will feature an 80-key boutique hotel, 24 residences and

a wellbeing centre with more than 50,000sq ft of wellness amenities, including a subterranean mineral pool. Guests will enjoy access to a geothermal water circuit, an outdoor sauna, sunken lounges and a rawedge water sanctum that blends with the scenic surroundings.

Heath said: “History suggests that humans have utilised these hot springs for close to 5,000 years. It’s so rewarding to help another generation of residents and visitors experience the healing benefits of the geothermal waters.”

Evian Spa continues global rollout plans p08 Annual event smashes previous records Global Wellness Day reaches a billion people p10 JK Wellness unveils fullbody LED light therapy bed p22 GROWTH EVENTS MORE >>>
Treatment bed launched to global market
Middle East's first Evian Spa opens
■ Deepak Chopra is co-developing Ameyalli with Charles Heath AMEYALLI



spa business people

The Well names Zeev Sharon chief development officer and announces

Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.

Sharon will oversee its global expansion to help grow the business’ branded residential, hospitality and club footprint in major cities across the US and Europe – including its first European location in Geneva – which is slated to open in 2027.

The Well currently has four locations around the world, including its original flagship in NYC and three additional locations in partnership with Auberge Resorts Collection in Connecticut, Costa Rica and Mexico.

In 2025, the brand will launch The Well Bay Harbor Islands in Miami

Our philosophy of inviting guests to slow down and get lost has made our locations a massive success

Andrea Quadrio Curzio

Swiss debut

We believe that the future of wellness lies within the heart of our homes
Zeev Sharon

– its first mixed development concept with branded residences, offices and a wellness club in partnership with Miami real estate developer Terra, where people can live, work and immerse in wellness daily.

“I’m thrilled to help grow the presence of The Well in the development world as we look to enter more markets in the US and internationally,” said Sharon.

“The upcoming opening of The Well Bay Harbor Islands is our official launchpad into residential and office real estate.

“We believe that the future of wellness lies within the heart of our homes where people spend the majority of their lives.”

MORE >>>

Andrea Quadrio Curzio unveils expansion plans for QC New York

Andrew Quadrio Curzio, co-founder of Milan-based thermal day spa group QC Spa of Wonders, has announced plans to expand QC New York, by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.

Known for its picturesque pools offering views of Manhattan's skyline, QC New York opened in March 2022 following a US$50 million (€42.3 million, £36.1 million) investment.

Its opening marks QC Spa of Wonders' inaugural US location.

“Our philosophy of inviting guests to slow down and get lost has made our locations a massive success,” said Andrea.

“The expansion of QC New York is a key piece of the puzzle in our vision of becoming part of the city’s DNA.”

Quadrio Curzio also announced plans for a further expansion in Q2 2025, which will expand the destination's footprint to 100,000 sq ft.

MORE >>> 4 ©Cybertrek Ltd 2024 Spa Business Issue 450

Our dream is to create the world’s sixth Blue Zone

People on the move

The Well names Zeev Sharon chief development officer and announces plans to launch in Switzerland

Raising the bar

GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices

London calling

Mandarin Oriental unveils second London hotel and spa retreat in Mayfair


Striking the right balance

A newly-launched research paper suggests fitness influencers may have more of a negative than positive impact on mental health

Alejandro Bataller spotlights SHA Emirates

Spanish wellness brand SHA Wellness Clinic is busy preparing to bolster its wellness portfolio in 2026 with a hyper-exclusive island wellness enclave in AlJurf, UAE.

SHA Emirates Island at AlJurf – created by Abu Dhabibased development partner IMKAN – will bring together a SHA Clinic, a health resort, 137 beachfront residences and multiple pavilions dedicated to health and wellbeing.

“The destination is being created following an investment of AED600million (US$163.4 million, €146.8 million, £124.5 million) and will include 110 treatment rooms, 120 suites and a large real estate component with 150 residences,” said SHA vice president Alejandro Bataller in an exclusive interview with Spa Business (

“Our dream is to create the world’s sixth Blue Zone. We envisage a tranquil wellness island, surrounded by nature, that will be an escape from busy city life.”

Alejandro Bataller MORE >>>

Event report

Spa Business reports on the recent W3 Spa EMEA conference held in Sardinia, Italy

Supplier innovation

The latest in products and innovation from JK Wellness, BC SoftWear, Klafs, Eminence Organic Skin Care and Omorovicza

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Spa Business Issue 450 ©Cybertrek Ltd 2024 5
04 06
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spa business news

GWI updates hydrothermal standards

The Global Wellness Institute (GWI) has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards

The 230-page guide, developed in collaboration with the GWI Hydrothermal Initiative members, continues to set the industry standard for designing and constructing thermal experiences and wet areas in commercial and residential properties.

Susie Ellis, GWI’s CEO and co-founder, said: “Available for free download, the fourth edition DESIGN


Mar Hall completes spa facility refresh

Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite.

Thanks to the refresh, the property’s existing eight-treatmentroom spa has been updated with a reimagined pool hall including new saunas, steamrooms and an outdoor thermal suite.

Joe Gallacher, resort GM, said: “These improvements form part of the ongoing multi-million-pound redevelopment project to elevate and modernise the resort while celebrating Mar Hall’s rich heritage.”

Hydrothermal experiences play a key role in wellness programming

Susie Ellis

of this resource has been updated and expanded and includes crucial information to help anyone embarking on this type of build – whether for a home, spa, bathhouse or fitness centre.”


These improvements form part of our ongoing redevelopment project


In addition to the new thermal and hydrotherapy experiences, spa guests can explore a menu of treatments supplied by Hebridean seaweed spa brand Ishga and visit a new open-plan gym.


©Cybertrek Ltd 2024 Spa Business Issue 450
Joe ■ The new pool hall is bathed in natural light


Ritz-Carlton Reserve to open in Neom

Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.

Launching in 2026, Trojena is a mountainside tourism location within the vast US$500 billion (€462.7 billion, £396 billion) Neom giga-project in Tabuk province which will be nearly the same size as Belgium once complete.

The Trojena Ritz-Carlton Reserve is expected to feature 60 villas, including


Art-inspired urban spa to launch at new London hotel

Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.

The location features 357 artinspired guest bedrooms and suites – all with skyline views – as well as 48 luxury suites.

Collaborating with interior design studio Digital Space, signature artist D*Face’s works adorn all bedrooms and public spaces, from sculptures to murals. Notable exterior features include two Banksy original artworks and a cogwheel design conceived by Squire & Partners architects.

a luxury spa, pools and culinary venues. It will mark the seventh collaboration between Marriott and Neom and become the second Ritz-Carlton Reserve in Saudi Arabia.

The hotel is set to introduce a wellness facility later this summer, featuring a spa equipped with four treatment rooms; showcasing treatments from Proverb.

Spa rituals will range from massages to facials, nail treatments and full body experiences, all with a playful Art’otel twist.

A skyline gym is also due to feature on the 26th floor alongside the hotel’s existing indoor swimming pool, sauna, steamroom and gym.

Spa Business Issue 450 ©Cybertrek Ltd 2024
MORE >>> MORE >>> ■ This is the second UK opening for Art’otel ART’OTEL MARRIOTT INTERNATIONAL
For email use: fullname@ Spa Business insider is published fortnightly by The Leisure Media Company Ltd, PO Box 424, Hitchin, SG5 9GF, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Company Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed by Preview Cromatic Ltd. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2024. ISSN: Print: 1753-3430 Digital: 2397-2408 Subscribe to Spa Business and Spa Business insider at to, email: or call +44 1462 471930. insider Live news: Publisher Astrid Ros +44 (0)1462 471911 Editorial director Liz Terry +44 (0)1462 431385 Spa Business editor Katie Barnes +44 (0)1462 471925 Assistant editor Megan Whitby +44 (0)1462 471906 Head of digital Tim Nash +44 (0)1462 471917
■ The resort is expected to offer an idyllic escape

spa business news

Mandarin Oriental unveils new London hotel and spa retreat

The doors are now open to Mandarin Oriental’s second London hotel, Mandarin Oriental Mayfair, featuring 50 guestrooms, 77 private residences and a luxury underground spa retreat.

The new wellness facility –designed as a boutique counterpart to the flagship Mandarin Oriental Hyde Park spa – caters to hotel guests, residents and the local community. The urban retreat is home to an indoor heated swimming pool, sauna, vitality pools, experience showers, steamrooms and a gym.

Tokyo-based design studio Curiosity – responsible for the hotel's public spaces – has crafted

the spa’s interiors with a vision to create “a hub of nature and art ”

Curiosity says the design draws inspiration from the greenery of nearby Hanover Square, featuring a striking green Ming marble reception desk and an earthy palette of natural materials – including wood, stone and warm bronze – complemented by candle-like lighting.

Partnered with Swiss Perfection, Seed to Skin Tuscany and OTO, the wellness menu includes traditional therapist-led treatments enhanced with binaural acoustic and dynamic stimulation.

MORE >>>

Evian Spa makes Middle Eastern debut

The spa is inspired by rejuvenation

Patrick Saussay

Evian Spa, the spa and wellness concept inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location.

The new 1,800sq m facility has been unveiled at the five-star Bentley Luxury Hotel and Suites in West Bay, closely following the debut of the first European Evian Spa in France in May.

Introduced in Japan in 2012, the licenced Evian Spa concept has been rolled out to Tokyo, Hanoi, Seoul, Evian-Les-Bains and now Doha.

The spa's interiors are designed to offer a hub of nature and art

Patrick Saussay, consultant and development manager for Evian Spa, shaped the vision for the new facility. He said: “Evian Spa Doha is designed to take guests on a tranquil journey inspired by rejuvenation, purity and everlasting youth.”

MORE >>> 8 ©Cybertrek Ltd 2024 Spa Business Issue 450
■ The hotel is the second Mandarin Oriental in London ■ Evian Spa Doha is the fifth Evian Spa globally

Spa Life UK

23rd - 25th June 2024

Another first-class conference programme to motivate and inspire the UK Wellness Community.


Rethinking Wellness: The rise of touchless technologies


Let’s Talk About Men! Exploring techniques and successful strategies to attract male guests.


Sustainable Serenity: Leading the spa world toward environmental stewardship


Therapists Talk Back! Exploring best-practice to achieve optimum retention of your teams.


Smart insights, Healthy Outcomes: Charting the rise of the UK Spa Industry.

Plus many more fabulous speakers.

For bookings & information visit


Reaching new heights

Momentum around wellness appears unstoppable, with the recent Global Wellness Day reaching an impressive 1 billion people worldwide

Saturday, 8 June, marked the 13th anniversary of Global Wellness Day (GWD), celebrated by a record-breaking 1 billion people worldwide, making it the most successful year yet.

Founded in 2012 by Belgin Aksoy, GWD is an annual event that highlights the importance of wellness and health. It takes place on the second Saturday of June, featuring free wellness activities across the globe under the guiding principle that ‘one day can change your whole life.’

Since its inception, GWD has expanded from a single-country event to being observed in more than 170 countries. Prominent international hospitality and spa operators, including Mandarin Oriental Hotel Group, Oberoi, Jumeirah and Accor, joined in the festivities this year by hosting a range of initiatives designed to engage both guests and sta . Activities ranged from sound baths, sunset yoga and honey tastings to flash mob dances and group fitness classes.

Every event organised for GWD must adhere to three main attributes:

it must be educational, noncommercial and complimentary.

Back to nature

This year's theme, #MagentaNature, focused on promoting overall wellbeing by reconnecting with nature, encouraging individuals to embrace the transformative power of harmonising with the environment. Aksoy commented: “Connecting with nature is not just an activity; it's a way of thinking. Those who choose to live well come to realise that connecting with nature is also a way of life.” 10 ©Cybertrek Ltd 2024 Spa Business Issue 450 12
Wellness Day 2024
SOUTH AFRICA ■ Belgin Aksoy, Global Wellness Day founder

Striking the right balance

A newly-launched research paper suggests fitness influencers may have more of a negative than positive impact on mental health – Spa Business digs deeper

■ Social media health influencers can help change behaviour but can also cause mental distress

Possible harms identified include reinforcing the fit ideal and presenting unrealistic body images

New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often su ers.

Healthier But Not Happier? The Lifestyle Habits of Health Influencer Followers, published in the Journal of Psychosocial Research on Cyberspace, was a cross-sectional study of 1,022 18- to 25-year-olds across New Zealand, the US and the UK, who completed a survey in 2021 about their lifestyle habits – including measures of social media usage, dietary and exercise habits and mental health.

Key findings

Results showed that health influencer followers reported more vigorous exercise, higher fruit and vegetable intake and better wellbeing, but also greater distress – depression, anxiety and negative mood, compared with non-followers. Age, gender, ethnicity, education level, socioeconomic status and body mass index were taken into consideration.

Higher distress was especially pronounced among those who followed food or diet-related health influencers. 12 ©Cybertrek Ltd 2024 Spa Business Issue 450
spa business insights

■ The authors say more research is needed into the e ects of fitness influencers

Instagram may be particularly harmful to mental health because of the focus on appearance

Following health influencers appeared to disrupt the typical protective relationship between health behaviours and distress and more vigorous physical activity was associated with higher distress levels, compared with non-followers.

Di erent perspective

Influencers are often perceived as more credible, trustworthy, knowledgeable, authentic and attractive than traditional messaging channels, which might make them more e ective in health behaviour engagement.

Possible harms identified with health influencers include reinforcing the fit ideal and presenting unrealistic body images, which are both associated with increased body dissatisfaction, depressive symptoms and compulsive levels of exercise and obsession with particular diets.

Compulsive exercise and appearance-related motivations to exercise and eat well can disrupt the typical positive relationship between healthy behaviours and mental health.

Social media usage has also been correlated with poor adolescent wellbeing, decrements in body image and poorer mental health.

The report says: “use of visual platforms like Instagram may be particularly harmful to mental health because they focus on appearance, which drives social comparison and negative body image.”

Final takeways

Overall, the research authors concluded that although health influencers may be e ective at changing some behaviours, more research is needed before recommending them as such. ●

■ Social media usage has been linked with poor adolescent wellbeing

13 Spa Business Issue 450 ©Cybertrek Ltd 2024

spa business insights

The third edition of W3Spa EMEA brought together a remarkable group of global professionals and brands

Power up

W3Spa EMEA 2024 recently took place in Italy, themed on unlocking the power of energy – Spa Business shares more

From 13-16 May, spa and wellness professionals from across the EMEA region gathered in Italy for the third edition of W3Spa EMEA, an industry event organised by We Work Well. Hosted at the Conrad Chia Laguna Sardinia, W3Spa EMEA 2024 saw more than 150 attendees from 22 countries.

The event brought together spa suppliers – including RKF Luxury Linen, TempleSpa, TechnoAlpin, Seed to Skin, and Lemi – with decision-makers from luxury spas across the EMEA region for one-on-one meetings, networking, and educational opportunities.

The 2024 edition featured a notably high calibre of suppliers and buyers, with leaders from major spa, wellness, and hospitality operators such as Jumeirah, Hilton, Aqua Sana, Soho House and more in attendance 14 ©Cybertrek Ltd 2024 Spa Business Issue 450
■ The W3Spa team (L to R): Jeannie Andrews, Lisa Starr, Monica Helmstetter, Stephen Pace-Bonello, Lucy Hugo, Cameron Close, Siri Helmstetter and Lukas Helmstetter W3SPA ■ The agenda was bolstered with workouts including yoga ■ Attendees took part in a schedule of one-to-one meetings

A unique approach to wellness

What sets W3Spa apart is its distinctively wellness-focused philosophy which sees its organisers – Lucy Hugo, Monica Helmstetter and Stephen Pace-Bonello – infuse the industry’s vigour for vitality, health and wellbeing into every facet of the event's schedule.

The trio challenge their attendees to reimagine how they connect so they can nurture business relationships in more meaningful ways.

In Sardinia, the recent conference was punctuated with wellness touchpoints including morning boot camp and yoga sessions, stretching and breathwork breaks, standing meetings and healthy snacks and meals provided throughout

Speaking exclusively to Spa Business, Pace-Bonello said: “The unique energy and engagement of

■ Blending business, wellness and community, W3Spa EMEA helped delegates bond in a variety of formats

all attendees truly embodied our theme, 'The Power of Energy', to make this event a resounding success.

“We’re honoured to have shared this experience with some of the spa and wellness industry’s key players and can't wait to get W3Spa EMEA 2025 o the ground."


Initial feedback from attendees has been overwhelmingly positive according to the organisers, with comments praising W3Spa for its lively, organised, community-led and business-centric schedule.

“W3Spa e ortlessly allows you to learn, connect and engage,” explained one delegate, while another commented: “This type of networking event is a real goldmine – you truly become part of an industry family when you attend W3Spa”.

More about We Work Well

Co-founded by Helmstetter and Hugo, We Work Well creates B2B conference programmes that are designed to enhance the health, happiness and productivity of attendees across the spa, hospitality and fitness industries.

15 Spa Business Issue 450 ©Cybertrek Ltd 2024

■ Alongside meetings, the lively schedule featured a Flamingo party, beach Olympics team building and a community outreach charity event

In addition to W3Spa, We Work Well hosts two extra events across the North American and EMEA markets;

■ W3Fit; the We Work Well fitness event which brings together owners and operators from top fitness and leisure clubs with global suppliers.

■ W3Hospitality; where decision makers from hotel chains, cruise lines, procurement companies and design firms meet with global supplier companies. Looking ahead for 2024, we Work Well has several events lined up. These include:

■ W3Fit North America, 8-11 September, Estancia La Jolla Hotel & Spa, California.

This type of networking event is a real goldmine – you truly become part of an industry family when you attend W3Spa

■ W3Hospitality EMEA, 1-4 October, Chia Laguna, Sardinia, Italy.

■ W3Fit EMEA, 8-11 October, Chia Laguna, Sardinia, Italy.

■ W3Spa North America, 3-6 November, Estancia La Jolla Hotel & Spa, California. Check out further details about We Work Well's upcoming industry conferences at weworkwell2024. ● 16 ©Cybertrek Ltd 2024 Spa Business Issue 450
Transform Hotel and Spa Wellness Enhance your guest experience and transform your facilities with our world class fitness and wellness solutions.


Suppliers tell Spa Business insider about their latest product, design and technology launches

■ Taras saunas can be customised to match the aesthetic of a range of outdoor spaces

Klafs launches all-new customisable Taras outdoor sauna

Klafs has introduced the Taras outdoor sauna to offer a blend of functionality and style.

With 23 floor plan variants –from glass fronts and panoramic and side windows to glazed wood panelling or metallic surfaces –owners can customise their sauna to match their outdoor space.

Klafs told Spa Business that the saunas will be sold to spas and wellness facilities as well as private customers.

In both instances, the company will work closely with the client to develop a bespoke solution.

Gilles Darmon, director of Klafs UK, said: “Taras saunas offer a completely customisable wellness retreat.”

Engineered for optimal comfort, the sauna's seemingly free-floating lounger is set among a backdrop of wooden wall panelling.

The highly insulated wooden construction elements, paired with optional triple glazing, prevent the possibility of draft – meaning customers can enjoy enduring warmth, whatever the weather.


19 Spa Business Issue 450 ©Cybertrek Ltd 2024
For the latest supplier news and company information, visit
KLAFS ■ Gilles Darmon, Klafs UK director KLAFS


Eminence Organic Skin Care launches Charcoal

& Black Seed Collection

Eminence Organic Skin Care has unveiled its latest skincare range, harnessing the power of charcoal and black seed extract to rejuvenate and purify the skin.

“If you or your clients are dealing with dull skin and congested pores, look no further than our Charcoal & Black Seed

■ Natalie Pergar, lead skincare trainer

Collection,” said Natalie Pergar, lead skincare trainer at Eminence. Featuring fresh and earthy aromas, the range consists of a Charcoal & Black Seed Clay Masque, a Charcoal & Black Seed Clarifying Oil and a Charcoal & Black Seed Pro Desincrustation Gel.

According to Pergar, charcoal is renowned for its ability to detoxify and balance the skin naturally. Eminence has incorporated both binchotan and activated charcoal, known to capture and remove impurities, for dual-action purification.

Complementing this, black seed – also known as nigella seeds – are claimed to supply

BC SoftWear unveils new EU distribution centre

Spa textiles supplier BC SoftWear has opened the doors to a new distribution hub in the Netherlands as part of its expansion into Europe. The company says the new hub will enable it to offer a seamless service to its European customers and ensure new accounts can get up and running without delays.

Sam Cooke, director at BC SoftWear, explains: “Since Brexit, we’ve been striving to make seamless service a standard our EU customers can always expect. With our new distribution hub opening in the Netherlands, no hotel or spa in Europe needs to worry about customs clearance or cost difference. Our long-term goal is to provide a

■ The new range consists of a clay mask, a face oil and a gel

a wealth of antioxidants and omega fatty acids, synergising with charcoal to deeply cleanse the skin, visibly reduce dark spots and unclog congested pores.


■ BC SoftWear supplies the global wellness market

customs-free journey for customers. Our ultimate aim is to always have a selection of stock on the shelf in the Netherlands to ensure quick delivery and a seamless service across the channel.”


21 Spa Business Issue 450 ©Cybertrek Ltd 2024

Omorovicza announces partnership with Corinthia Budapest

Professional spa and skincare brand

Omorovicza has announced a new partnership with the luxury Royal Spa at five-star Hungarian hotel Corinthia Budapest.

Omorovicza is a Hungarian skincare brand distinguished by its use of mineral-rich thermal waters and innovative skincare formulations.

Drawing inspiration from Hungary ’s rich spa heritage, the brand combines traditional wellness practices with modern science to create luxury skincare products and results-focused spa treatments.

Corinthia highlights that the collaboration with Omorovicza was a natural fit, given the hotel ’s longstanding history of wellness and centuries-old tradition of utilising Hungary’s healing spa waters

“This partnership between Omorovicza and Corinthia Budapest is a celebration of our shared heritage and commitment to excellence,” commented Eric Pere, general manager at Corinthia Budapest.

“Together, we aim to elevate the spa and wellness experience, honouring Hungary ’s rich spa heritage while delivering unparalleled luxury and results-driven skincare solutions and treatments to our guests.”


JK Wellness lay-down light therapy bed makes global debut

JK Wellness has launched a full-body LED light therapy unit combining red light and near-infrared light technology.

Suitable for all skin types, the Revive Pro IR Laydown uses three wavelengths of red light and infrared light at low pressure, working

■ Gary Lipman, MD of JK Group UK and Ireland

simultaneously to reach different cell types at different tissue depths to help manage a variety of skin conditions and promote recovery.

According to JK Wellness, the result is a targeted increase of cellular activity which helps boost collagen production and elastin synthesis as well as skin metabolism, aiding whole-body anti-ageing.

Gary Lipman, MD of JK Group UK and Ireland, said: “We’ve utilised our unrivalled expertise in lightemitting technologies to produce this perfectly sized and balanced unit.”


■ The bed is available to the global wellness market 22 ©Cybertrek Ltd 2024 Spa Business Issue 450 SUPPLIER NEWS
■ Omorovicza is a Hungarian skincare brand

Voya has adapted its global strategy to suit local consumer needs, says Chantal Sanders

Irish marine seaweed brand

Voya is celebrating a significant development in its global expansion, having entered the Gulf Cooperation Council (GCC) market.

“We’re renowned internationally for our seamless supply chain, so it was vital to establish a subsidiary in the GCC to provide equivalent service and access to our partners in the region,” said Chantal Sanders, global head of sales at Voya.

“To ensure our success, we’ve adapted our global strategy to suit local consumer needs and devised a thorough planned go-to-market strategy, supported by wise investment.”

Building a presence

Voya has formed partnerships with a number of properties, including:

l Talise Spa, at the Madinat Jumeirah Al Qasr – situated in the lush gardens of Jumeirah Al Qasr.

l Anantara Mina Al Arab at the Ras Al Khaimah Resort.

l Waldor f Astoria Dubai

International Financial Centre.

l Waldorf Astoria Doha, West Bay.

l Five Palm Jumeirah Dubai

l Grand Plaza Mövenpick Media City

Additionally, the brand has worked in collaboration with Emirates Airlines for several years.

“Our strong and fruitful partnerships stem from our steadfast dedication to being a dependable ally,” added Sanders.

“We offer a high-quality, organic and sustainable service that matches the high standards of discerning customers, while adeptly managing complex supply chain challenges.”

Marking the occasion

To celebrate its entry into the region, Voya has developed a new treatment menu with a heightened sense of luxury, tailored for its GCC partners.

Ranging from anti-pollutant facials, aromatic mud wraps and abdominal massages to specialised treatments which contour and tighten the hip and thigh area, Voya has unveiled a total of seven new decadent treatments. The rituals augment its established menu of results-driven seaweedbased face and body treatments.

Pioneering in sustainability

We offer a high-quality, organic and sustainable service

Chantal Sanders - global head of sales

since its launch in 2006 as the world’s first certified organic, seaweed-based skincare brand.

From ethically sourcing its ingredients to using eco packaging and manufacturing processes, the brand integrates sustainability into every step of its production. Additionally, rigorous independent scientific research ensures its products are both environmentally responsible and deliver top-tier results.

Harmony with nature

The GCC is known for luxury and innovative architecture and operators in the region are picking up on the sustainability trend –making it an ideal fit for Voya’s advanced green beauty philosophy. This trend is part of a wider movement towards living in harmony with nature, leading to a growing number of GCC consumers embracing natural skincare as an essential part of sustainable living.

As a leader in sustainable practices, Voya has set new benchmarks for luxury organic skincare globally keyword: Voya

23 24 issue 1 2024 115
PHOTO: VOYA Voya is a champion of green beauty PHOTO: VOYA PHOTO: VOYA
Voya has developed seven new rituals for the GCC market


Connect with spa organisations from around the world. We welcome your entries – write to

Asia-Pacific Spa & Wellness Coalition (APSWC)


Association of Malaysian Spas (AMSPA)


Australian Hot and Mineral Springs Alliance


Australasian Wellness Association (ASWELL)


Bali Spa and Wellness Association


Brazilian Esthetics & Spas Association


Bulgarian Union for Balneology and Spa Tourism (BUBSPA)


Association of Spas of the Czech Republic


Estonian Spa Association


European Historic Thermal Towns Association


European Spas Association


Federation of Holistic Therapists (FHT)




FEMTEC (the World Federation of Hydrotherapy and Climatotherapy)


French Spa Association (SPA-A)


German Spas Association


Global Wellness Institute (GWI)


GSN Planet


Hot Springs Association


Hungarian Baths Association


Hydrothermal Spa Forum


Icelandic Spa Association


The International Medical Spa Association


International Sauna Association


International Spa Association (ISPA)


Irish Spa Association


Japan Spa Association


Latin American Spa Association


Leading Spas of Canada


National Guild of Spa Experts Russia


Portuguese Spas Association


Romanian Spa Organization


Salt Therapy Association


Saudi Arabian Wellness Association


Sauna from Finland


Serbian Spas & Resorts Association


South African Spa Association


Spanish National Spa Association


Spa and Wellness Association of Africa (SWAA)


Spa & Wellness Association of Canada


Spa Association of India


Spa Industry Association


The Sustainable Spa Association (SSA)


Taiwan Spa Association


Thai Spa Association


The UK Spa Association


Ukrainian SPA Association


Wellness Tourism Association



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