Spa_Business_Handbook_2021-2022

Page 104

Industry insightS

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Although health conscious, Gen Z wants quick, reliable fixes with visible results

However, it’s clear Millennials and Gen Zs are looking for quick fixes and answers at the touch of a button: more likely to virtually connect to an ashram than visit one. Gen Z have access to more information and the freedom to explore it than previous generations, therefore traditional wellness may be at a turning point. It must adapt to the needs of current generations, or risk losing credibility. Although Gen Zs grew up with a holistic perception of health, with an understanding of the link between their physical, emotional and mental wellbeing, few have the time or interest for intense, effort-filled traditional wellness practices. Quick fixes or practices that have clear, fast and visible results are much more desirable. 104 spa business HANDBOOK 2021 – 2022

Gen Z is more stressed about their future than any generation to date: 72 per cent say managing stress and mental health is their most important health concern Tech lovers Research by Accenture found younger generations are looking for more effectiveness, convenience, efficiency, and transparency when it comes to health and wellness, with 53 per cent of the respondents preferring to video call doctors than visit the hospital in person. With COVID forcing the health industry’s hand, tele-medicine has become almost standard practice for some. So is it time for the wellness industry to do the same? How about a 5D holographic VR

remote Wim Hof breathing course? A large majority of respondents were also found to be more willing to consider Eastern medicine, such as acupuncture and also yoga, than previous generations. The benefits of preventative medicine are not lost on this generation, it’s just the approach which needs to change. It needs simplicity, results-driven validity and possibly a touch of technology. Holistic health practices, such as Ayurveda and transcendental meditation, have been around for www.spahandbook.com