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4-17 September 2018 Issue 744
PureGym to roll out small box model PureGym has revealed it has a number of new concepts in its development pipeline, as part of plans to diversify its offer. Speaking exclusively to Leisure Opportunities, Francine Davis, PureGym's commercial and strategic development director, said one the most advanced new products was the company's new "small box" gym concept. "Our large-format clubs require a high population density, so we decided to create a model at 5,000–8,000sq ft – about a third of the size of a standard club," Davis said. "It wasn’t just about taking the
■■As well as a small box model, PureGym
PureGym model and cutting it down, but
is considering a women-only concept
about creating a brand new proposition with new floor layouts and flexible space.
"We’ve launched two so far – Tunbridge in January 2018 and Buckingham
"These are vibrant, friendly, local gyms, with semi-open studios,
at the end of April – and we’ll open
inviting usage when no classes are
a few more this year," Davis said.
running. The back office is minimised
"However, it’s still at the stage
too, with the desk on the gym floor,
where we are fine-tuning the model,
so the staff are there to help."
so we won’t hand it over for a more
She added that a full roll-out of the small-size clubs will commence in 2019.
Francine Davis
More http://lei.sr?a=z6D6n
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