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We’ve launched running offerings to capitalise on lockdown habits Case study



photo: awakn

e’ve launched a couple of running offerings to capitalise on lockdown habits,” says Awakn CEO, Shaun Traynor. “As people were enjoying getting outside to run and walk, we tried to continue with this newfound love of running and bring it into a coached environment.” Canary Wharf boutique, Awakn, has curated two running offerings, one outside and one inside on treadmills. There are three bespoke classes on offer: Lift and Run which uses weighted accessories to build strength and power; Box and Run which incorporates punchbags and a hybrid class that combines all three. “Because we envisage people will still want to get outside, we’ve also launched an outdoor running class around Canary Wharf,” says Traynor. “We’re creating a running brand using technology so instructors can stay in touch with everyone throughout the class, tell them when to change pace and give motivation.” He predicts running classes will continue to grow in popularity, but questions whether they will ever take off in the same ways as cycle classes since the workouts are more intense and treadmills are more costly.

Awakn offers indoor and outdoor running classes

Running is more intense than cycle workouts, says Traynor