news
T
The study will analyse the
he Global Health and Fitness Alliance (GHFA)
sector’s social and economic
has commissioned
contribution and deliver a
Deloitte to produce a new
‘comprehensive view of its direct
report, The Economic Impact
and indirect value to society’.
of the Health and Fitness
SHUTTERSTOCK/BY ZHU
GHFA tasks Deloitte to prove the value of sector
Initially covering around
Industry, with the support of
60 countries, which between
IHRSA and the goal of securing
them account for the majority
a seat at the table in terms
of the global health club
of World Health Organization
market, the work is due to be
(WHO) policy development.
published in the new year. PHOTO: FITNESS AND LIFESTYLE GROUP
The report will analyse operators’ P&L items including rent, utilities and people; the value to communities of the career opportunities this activity
GHFA is aiming to make the sector’s case at the highest level
creates; the sector’s quantifiable impact on industries, including
We want to secure a seat at the table of the WHO as it briefs its next physical activity policy
“The GHFA was created
Group and spokesperson for
health and technology; and
as an independent, globally
the GHFA’s Advisory Council.
the socio-economic value of
representative group of our
fitness facilities over and above
sector’s senior decision-makers,
the table of the WHO as it briefs
exercise conducted elsewhere.
ensuring we have the authority
its next physical activity policy
and influence to move at
for national governments.”
GHFA says the work is the
Greg Oliver
first step in building a conclusive
pace,” explains Greg Oliver,
global case for the sector.
CEO of Fitness and Lifestyle
“We want to secure a seat at
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N
early half (49 per cent) of health club members in the US who’ve cancelled their membership since
SHUTTERSTOCK/RIDO
Half of lapsed US gym members plan to rejoin the pandemic began are eager
The insights presented in this report will inform how we, as operators, must deliver a personalised and curated member experience with our offerings and programming
to rejoin their clubs within the next six to 12 months. This is one of the key findings of the The Next
Fitness Consumer report, compiled by ClubIntel, the IHRSA Foundation and ABC Fitness Solutions, which unveils current beliefs and motivators
The report was compiled by IHRSA, ABC and ClubIntel
The Next Fitness Consumer
of the fitness consumer. Conducted in June 2021,
24
Those with no interest in
In-person health club usage
cent and other digital exercise
the study surveyed 2,113
being physically active were
was down by 8 per cent in
programmes 8 per cent, while
consumers who were either
not included in the study,
June 2021, while studios
the use of at-home fitness
currently physically active,
which was administered
were down 5 per cent.
equipment was up 13 per cent.
or were not active but
in collaboration with
were interested in being so.
research panel Dynata.
Issue 8 2021 ©Cybertrek 2021
Meanwhile, the use of free online workouts was up 15 per
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