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HCM people This partnership with F45 is an exciting business venture for me

David Beckham You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move? I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019]. Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45? When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else. Everyone was enjoying it, everyone was smiling and everyone was laughing. – there’s something about that which just motivates you.

What impact has F45 had on your life personally? I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

photo: F45

Global partner, F45

What else attracted you to the company? F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals. [F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform. This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally. [As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.] ©Cybertrek 2021 Issue 8 2021

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