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We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects The True brand is as important internally as it is for our guests and gives our teams a strong sense of purpose. Ultimately, we want our guests to have a fun and rewarding experience while they’re with True and we wish them well going forward.

as well as full asset management, development management and operational management. We’re targeting an additional 30,000 beds over the next five years, through a mix of the group’s own developments and third party projects.

How many True developments are you planning?

What generational changes do you expect to see in student populations over the next 10 years?

True is an integral part of the Bricks Group, and the group’s development division has delivered around 2,700 beds so far, with another 1,000+ in the pipeline on secured sites. In addition to managing the group’s student assets, True has now launched its own ‘assetlight’ platform and manages developments for third party owners and developers. We’ve just secured a 1,000-bed development in Liverpool, where the brand will provide the award-winning experience to student guests,

We’re always conscious of striking the right balance between focusing on the here and now and looking at the future. Trends come and go, but there are big themes that remain consistent; the clear and well-established link between great wellbeing – both physical and psychological – and great academic performance, the need to support students with a ‘home away from home’ feeling and helping students to feel connected, while recognising and respecting that they’re all individuals. ©Cybertrek 2021 Issue 5 2021

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PHOTO: BRICKS GROUP

Bricks Group is on-site with new developments across the UK in the student accommodation, residential and gym markets. Shown here, the site in Swansea

Profile for Leisure Media

HCM Issue 5 2021  

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