news
T
he Gym Group reported
with England on 12 April 2021
it outperformed all
– resulting in total membership
its own expectations
increasing from 547,000 at
in the six weeks of
the end of February 2021 to 729,000 by 24 May 2021.
operations following the
PHOTO: THE GYM GROUP
The Gym Group posts stunning results in return to trading
Members’ keenness to get
reopening its 180+ clubs.
back on the gym floor is also
The group said there had been “strong demand for the
reflected in gym visit data
return to gyms” since lockdown
being “extremely strong”.
restrictions on gyms were
The average number of
eased across the UK – starting
visits per member per week
PHOTO: THE GYM GROUP
since reopening stands at 1.5 – compared with 1.1 for the comparative period in 2019. All of the Gym Group’s sites are back trading and all of its
The company has opened four new gyms since 12 April 2021
members are now paying, with the free freeze option having
cleanliness protocols. The
performing “extremely
been removed on re-opening.
Gym Group has opened four
well” and have grown strong
Encouragingly, member
new gyms since 12 April – in
levels of membership.
Visits per member and new joiner sign-up rates are at record levels
satisfaction scores are
Chichester, York, Cambridge
significantly higher than
and London Sydenham, taking
new joiner sign-up rates are
pre-COVID-19 levels, reflecting
the total estate to 187.
at record levels,” he said.
Richard Darwin, The Gym Group
positive feedback from
Richard Darwin, CEO,
members on safety and
said all four new gyms are
“Visits per member and
More: http://lei.sr/S2x3G_H
Association (STA) has partnered with a psychologist to provide
new mindfulness and wellness resources for its members. The new wellbeing and mindfulness activity guidance
PHOTO: STA
T
he Swimming Teachers’
PHOTO: SHUTTERSTOCK/MONKEY BUSINESS
Swimming teachers given new resources to develop mindfulness
has been designed to help
Millions of children have lost out on the opportunity to access their lessons
swimming teachers care for and support young learners’ wellbeing and mindfulness during lessons, at a time when the effects of the
The resources will help swimming teachers support learners
Zoe Cooper, STA
pandemic are still being felt. Developed in partnership
28
activities and comes with a
Zoe Cooper, STA’s
to access their lessons during
with Dr Alexandra Barnett,
separate parent guide and
commercial director, said:
lockdowns and for many,
a chartered counselling
a digital marketing pack
“Swimming has been hit
this will have affected their
psychologist, the 17-page
containing posters, social
hard by the pandemic.
confidence and competence.”
guidance note contains
media banners and a logo
30 different mindfulness
for swim schools to display.
Issue 5 2021 ©Cybertrek 2021
“Millions of children have lost out on the opportunity
More: http://lei.sr/e9f2E_H
