RESEARCH ROUND-UP Serco works with Bolton Council and Bolton Hospital to support people in their transition from Phase 3 to 4 Cardiac Rehabilitation
A number of operators and providers have embraced schemes to help attract and retain older adults. Here’s what they’re doing and how… SERCO LEISURE
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erco manages more than 60 facilities on behalf of community leisure trusts, local authorities, universities and associations, and has over 90,000 fitness members. It runs a number of programmes to support older adults. Two examples in Bolton are the Active Lives and Phase 4 Cardiac Rehabilitation programmes. Through Active Lives, older adults are given a leisure card offering 116
HCM Handbook 2019
half-price access to those aged 60 and older and free access to those aged 65 and over, enabling them to access programmes such as swim and gym, low-impact circuits, tea dances and indoor bowling. At its Horwich, Farnworth and Leverhulme sites, Serco has worked with Bolton Council and Bolton Hospital for the past five years to support people in their transition from Phase 3 to Phase 4 Cardiac Rehabilitation. Patients are referred by
doctors to a 10-week exercise programme at Serco Leisure facilities and issued a free leisure card. Once Phase 4 is complete, participants are provided with a discounted leisure programme to continue on their journey of rehabilitation. In 2017, 194 customers completed the Phase 4 Cardiac Rehabilitation programme in the Horwich, Farnworth and Leverhulme sites and there were 1,450 follow-up visits by those customers. www.HCMhandbook.com