7 Minute Superhero used a phone’s front facing camera to detect a user’s exercises
The fitness industry has a lot to teach us about how to exercise safely and effectively, but they also have a lot to learn about how to use technology, gaming and storytelling make it into Zombies, Run! I know there are some online fitness classes that use elements of role playing but it’s hard being a great storyteller AND a great fitness instructor.
What are you working on at the moment?
What advice would you give the general fitness industry? Incorporating story and gamification can have a huge impact. Zombies, Run!, Pokemon Go, VR
We’re 100 per cent focused on Zombies, Run! We
fitness games, Nintendo’s Ring Fit Adventure –
want to keep improving the core zombie-centric
these are played by millions of people already!
gameplay and storyline while also experimenting with new kinds of stories and workouts. Last year we launched a free series of home
The general fitness industry has a lot to teach us in terms of how to exercise safely and effectively and how to motivate people on a
bodyweight workouts within Zombies, Run!
personal level, but they also have a lot to learn in
called The Home Front, which was super fun, and
terms of how to use technology and gaming and
I think we’ll do more of that in the future!
storytelling effectively. ●
fittechglobal.com 2 2021
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