KILIAN SAEKEL Light, sound and vibration are being used by A-Champs
to make training more effective and fun for amateurs
and pro athletes alike. CEO Kilian Saekel speaks to
FitTech about the power of multisensory stimulation
Tell us about A-Champs – what’s it all about?
Where did the idea for A-Champs come from?
At A-Champs we’re concerned that people of
My whole career I spent developing and
all ages don’t move enough to stay happy and
manufacturing sporting goods in China. When my
healthy. And that’s why we’ve recently developed
wife got breast cancer a few years ago it made
an interactive home training system that’s more
us much more aware of how important it is to
fun and effective than any other way of training.
take care of ourselves and our health. Lifestyle
It works body and brain at the same time and
and physical activity play a crucial role in staying
turns any training into a playful experience.
healthy and fit. So once we got through with
It’s a platform that features sports science-
all her chemotherapy and rehab we decided
based training programmes and games – these are
to start a business to help families to stay fit,
delivered through interactive sensor pods that come
and that’s how the idea for ROX came up.
with light, sound and vibration. Through the app, all members of the family. These include: fitness
What was your first product and how did you develop it?
programmes, active games and sports-specific
From the very beginning we have been producing
training that lets you train like a pro athlete. And
solely ROX. The original idea was to recreate
the cool thing is, you can even compete with others
the Super Mario game in real life, where kids run
from all over the world via the global leaderboard.
between interactive light blocks to get points.
the users can select different training content for