Auro provides users with audio instruction from
© AURO
Olympians and expert trainers
work with our trainers to make killer playlists, similar to a boutique studio class, but if you don’t like our music then you can overlay your own from Spotify, Apple or Amazon music. We also connect with 20+ devices so you can track all your metrics in real time and really understand your progress with Auro.
Since 2018, we’ve grown to 170,000+ users in more than 50 countries. I’m so happy to see that we’re helping so many people
Why did you choose to create fitness instruction without a screen?
users, particularly those that are
How has Auro evolved and grown since you launched in 2017?
new to fitness or new to a particular
We launched the product in 2017 as a
When you’re undertaking fitness
discipline, they will need some visual
video livestreaming product and then
activities, unless you’re on a stationary
assistance, so all of our posture-based
we relaunched in 2018 as an audio
bike, in most cases it’s not safe or
classes offer video guides which are
product. Since 2018, we’ve grown to
necessary to be tied to a screen,
designed to help users to master the
170,000+ users in 50+ countries.
especially a small screen.
moves before they jump into the class.
When you run, do burpees, meditate
We do understand that for many
We have large diversity in our
However our belief is that once you
userbase, be it age, sex, geography or
or even do yoga, it’s not a great
start the class, your trainer should be
income. We’re reaching a wide base
experience to keep squinting at a tiny
able to guide you completely, solely
of users and I’m so happy to see that
screen. Even when you do yoga in a
through vocal instruction.
we’re helping so many different people.
studio, chances are you will never see the coach unless you’re at the front.
Our mantra for users is ‘stop squinting, start sweating’!
We started out with just running classes but now we have nearly 700
fittechglobal.com 2 2021
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