FIT TECH PROFILE
Daniel Sobhani CEO, Freeletics
Freeletics has been committed to developing digital fitness since its inception in 2013. It continues to innovate,
with evolving AI personalisation and a newly launched
mindset programme. CEO Daniel Sobhani tells us more How did Freeletics start?
driving a new fitness movement through
Freeletics was founded in 2013 in Munich,
Europe, the US and throughout the world.
Germany by three students who had a vision the greatest version of themselves. With their
How did you come to be involved with Freeletics?
passion for health and fitness, this small team
I knew the founders from university and
worked hard to create the Freeletics training
Freeletics from the start. We built a product
concept, which was repeatedly tested and
that can help millions of users to not only
improved, based on community feedback.
get in shape but also to create a better and
to challenge and inspire everyone to become
When the app was released it was one of
healthier lifestyle. And on top of this I have
the first times people were able to access a
the chance to do this in a fantastic setting
digital personal trainer to guide them through
with a highly skilled and motivated team.
exercises, whenever and wherever they were. This concept boosted the popularity of
I get the opportunity to learn every day – in an area I’m deeply passionate about. This is one of
bodyweight and HIIT training immensely. People
the main reasons I wanted to become CEO at
were now sharing their Freeletics transformations
Freeletics – our company vision is to challenge
on YouTube and meeting up in local communities,
and inspire people to become the greatest version of themselves. And I firmly believe that this can be achieved through what we do.
Tell us more about Freeletics The Freeletics app helps people to get into the best shape of their life – removing the usual exercise excuses like time, money, space and equipment. The app puts an AI-powered digital personal trainer right in their pocket. The digital coach creates HIIT workouts and training journeys tailored to personal preferences, fitness level, goals and age. The workouts are short but intense and are extremely effective, with visible results being achieved in just a short time.
Freeletics has 41 million users worldwide
50 FitTechGlobal.com
2 2020