IMAGES: COORDINATION ASIA
The hexagonal structures house treadmills in pod-like sections
‘Extraterrestrial design’ and passion for running collide at Nike’s futuristic pop-up gyms With an ethereal, out-of-this-world design, stepping inside the main hub of the Nike+ Run Club takes you far away from the busy, chaotic streets of the city Tilman Thürmer
C
hinese architecture and
during the colder months when
design studio Coordination
pop-up gym services may be more
Asia have completed a series
appealing than a run outdoors.
of sci-fi tinged pop-up
department store Lane Crawford
in Shanghai’s Times Square.
on Times Square – is intended to
Created for the Nike+ Run Club –
pre-register online to use the hubs,
together to explore their cities
or sign in at the similarly-designed
through running – the hexagonal
information hub nearby. the attention of customers,
create a kaleidoscopic interior.
nothing beats a shareable, livable, the studio in a statement. “The
sense of momentum as runners pre-
need for a strong brand-customer
pare for their workout, “wrapping
connection has never been more
participants in a temple-like setting
prevalent, and what better way
devoted to the running experience.”
to connect than in-person? “The hubs are a haven for those
statistics are displayed on colourful
serious about running – from
electronic screens both inside
seasoned pros to beginners.
for them, and outside to draw
We created a space where talk
attention from passers-by.
can become action and people
Aside from running, Nike is using the hubs to host
CLAD mag 2017 ISSUE 2
one-of-a-kind experience,” said
and ceiling build up to create a
Runners’ live performance
than a run outdoors
“When it comes to grabbing
pod-like sections, intended to LED strips of light on the floor
gyms may appeal more
maximise interest. Anyone can
a community which brings people
structures house treadmills in
Nike believes pop-up
The choice of location – outside
running hubs for sports giant Nike
can become athletes.” Coordination Asia founder
training professional sessions,
Tilman Thürmer added: “With
equipment demonstrations
an ethereal, out-of-this-world
and healthy living events.
design, stepping inside the main
The design team wanted to create
hub of the Nike+ Run Club takes
“a fully-fledged experience inside an
you far away from the busy,
extraterrestrial setting,” particularly
chaotic streets of the city.”
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