photo: © P!ELmedia
photo: © Museon
At Romanticum (right), visitors can save information collated about the Rhine for future reference at home
the ID is necessary due to the way the exhibition was designed. In Star Wars Identities, it’s the backbone of the experience: an identity quest which challenges each visitor to build their own unique Star Wars hero. Each answer given along the visitor journey is one step towards the creation of a complete character profile, revealed at the end. Geneviève AngioMorneau, from the gsmprjct company, is the creative director/museologist who designed the exhibition. She relates: “We saw people going back to various stations to make changes in order to readjust their profile! They could really see the impact of their choices. It’s very motivating!” www.attractionshandbook.com
If visitors are encouraged to use their creative skills to generate a unique production, they will be eager to save it and share it – a perfect opportunity to connect with our visitors after their visit
The accounts created by these personalised systems are therefore used to collect data, such as content the visitor sees in the exhibition, which can be accessed later – a sort of bookmark. But it was verified that, given the opportunity, very few visitors bookmark exhibition content during their visit and connect to their account later to access it. It only makes sense in very specific cases, like to plan a future action. For example, at
Romanticum – an interactive exhibition where visitors discover the most beautiful sights of the UNESCO World Heritage Site Upper Middle Rhine Valley – “Information collected in the exhibition can be used to remember the different sights and mustsees at home. It can be recalled while planning and even during a trip,” explains its designer, Nina Sperling of Studio klv. Data, scores and results that visitors self-generate by answering surveys and ATTRACTIONS HANDBOOK 2015-2016
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