Communications

2024

Communications at LEARN

communications@learn.k12.ct.us

The Communications Team We are LEARNers

Our BHAG

BIG, HAIRY, AUDACIOUS GOAL

BE THE BRAND

Team Values Work hard and have F U Nwhile working Be genuine in interactions Be consistent, honest, fair, and always do what is right Stand UP for what we believe Deliver quality products in a ly manner Be BOLD in our creations Continuously learn Be LEARNers Commit to our customers Work as a Pn

The Communications Team We are LEARNers COMMUNICATIONS COORDINATOR The Coordinator of Communications coordinates - ta da! This person oversees the development and implementation of communications and marketing for the LEARN agency. This individual works closely with a wide variety of internal and external customers, community members, partners, and the public. The Communications Coordinator serves as team leader for the communications team and is a champion of LEARN’s brand, vision, mission, and core values.

Under the direction of the Executive Director, the Coordinator of Communications is responsible for developing the LEARN agency's marketing and communications strategy. This role promotes LEARN's brand and image by conveying information about the agency's programs and services. The person in this position brings a focus of equity and access and advocates, on behalf of LEARN, for a better future for all learners.

SCHOOL MARKETING & STUDENT APPLICATION COORDINATOR The School Marketing and Student Application Coordinator manages the development of marketing plans for LEARN’s southeastern Connecticut magnet schools and LEARN’s specialized schools. This coordinator oversees the student application process for the LEARN southeastern Connecticut magnet schools.

The School Marketing and Student Application Coordinator assures that each LEARN southeastern Connecticut magnet school and specialized school has a marketing plan in place aimed at increasing the public’s awareness of the school to achieve enrollment goals and meet need.

This person works closely with school-based personnel and vendors to help tell the story of LEARN schools and school-based programs through a core set of individualized collateral material. The person ensures a user-friendly, student application submission process for LEARN southeastern Connecticut magnet schools and an open online student lottery for each school. The School Marketing and Student Application Coordinator is a champion of the LEARN brand, as well as each school’s individual brand.

DIGITAL MARKETING SPECIALIST The Digital Marketing Specialist supports the functions of the communications office by managing the design and content of LEARN’s websites, as well as LEARN’s social media platforms. The person in this position supports student achievement by engaging stakeholders, customers, and the public to share information about LEARN’s programs, services, and schools.

How can the team help?

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Masters of Messaging: Developing Messages Evaluators of Brand Image: Ensuring Brand is Established and Used Properly Throughout Brand Agency Management Designers: Ensuring Brand (within designs) is Used Correctly

Public Relations: Inquiries from the Public Historical Storytellers: Keeping Information and Records Product Designers: Newsletters, Brochures, C o m m u n i c a t i o n s Other Collateral Materials Writers and Editors Coordinators of Digital Tools: Website, Social Media, Mass Notifications Survey Developers

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Marketing

Marketers Promoters Storytellers: Connecting LEARN Brand to Customers Advertisers

Based on leadership responses to the fall 2022 communications/marketing needs survey and daily requests from internal customers.

Communications Plan 2023-2024

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Objectives: Help postion LEARN as innovative and expert, the resource for professional learning expertise in southeastern CT, and a district of choice for quality teaching, learning, and student achievement

S A

V I S E E B H RAN O C A D

Strategic Direction: Value added by LEARN

LEARN'S MARKETING PRODUCTS SERVE AS INFORMATIONAL RESOURCES THAT ADVANCE THE PROFESSIONAL LEARNING EXPERTISE AT LEARN AND/OR PROMOTE THE LEARN FAMILY OF SCHOOLS & PROGRAMS; THE PRODUCTS MOTIVATE CUSTOMERS TO RESPOND FAVORABLY Strategic Direction: Effective Operations/Organizational and Operational Excellence

Objectives: Create an annual, strategic communications plan

N. TIO IZA

LEARN'S VALUE IS ILLUSTRATED THROUGH EQUITABLE PRACTICES AND STORIES; EACH STORY IS TOLD THROUGH VARIOUS COMMUNICATION VEHICLES IN A WAY IN WHICH STAKEHOLDERS AND CUSTOMERS ARE ABLE TO RELATE

HOUT THE ORG UG A N RO

E G T RATE N I Y IT D T TH N E D

LEA R N

H

Need something?

To Make a Request

https://www.learn.k12.ct.us/for_staff

To Help You Plan Once all of the necessary information about your request is received by the Communications Team, the team will provide a product completion estimate.

See tables on the following page for general timeframes.

Please keep in mind, a product completion date may be influenced by other internal requests on which the Communications Team is working, as well as the need for planning and/or printing.

How long will it take?

These timeframes do not account for other requests on which the Communications Team is already working, planning time needed, or printing.

DESIGN OF AN ITEM

TIME NEEDED

Advertisements Brochures Catalog or Manual Flyer Invitation Newsletter Postcard Poster Social Media Graphic

1-2 business days 5 business days 15 business days 1-2 business days 1 business day 5 business days 1-2 business days 2 business days 1 business day

WRITTEN COPY

TIME NEEDED

Article (story) Non-urgent Remarks (internal news, speech) Press Release Social Media Post

OTHER Event Support Photography Project Planning Video Production

Website Design/Formatting

3-5 business days 2-3 business days 1-2 business days 1 business day

TIME NEEDED Varies depending on the event Varies for outsourcing to a professional photographer Varies depending on project scope Varies as videography will need to be outsourced to a professional videographer 1-5 business days Office and school webmasters should be the first source of support

·The Communications Team is happy to print a product. Please add an additional day for in-house printing and an additional 1-3 weeks to outsource printing. In-house printing is dependent upon the availability of supplies.

What's the social media scoop?

We are putting the SOCIAL in social media!

LEARN is using: FacebookLEARNRESC InstagramLEARNRESC LinkedInLEARN Be sure to like, comment, and share our posts!

Our magnet schools, specialized schools, and Office of Student Support Services continue to administer their own social media platforms. At this point in time, the Communications Team is NOT involved in those social media efforts.

Need something?

To Make a Request

2024

Communications at LEARN

communications@learn.k12.ct.us