The Communications Team We
are LEARNers
Our BHAG
BIG, HAIRY, AUDACIOUS GOAL
BE THE BRAND Team Values
Work hard and have while working
FUN
Be genuine in interactions
Be consistent, honest, fair, and always do what is right
Stand UP for what we believe
Deliver quality products in a ly manner
Be in our creations
BOLD
Continuously learn
Be LEARNers
Commit to our customers
Work as a
The Communications Team We are LEARNers
COMMUNICATIONS COORDINATOR
The Coordinator of Communications coordinates - ta da! This person oversees the development and implementation of communications and marketing for the LEARN agency. This individual works closely with a wide variety of internal and external customers, community members, partners, and the public The Communications Coordinator serves as team leader for the communications team and is a champion of LEARN’s brand, vision, mission, and core values
Under the direction of the Executive Director, the Coordinator of Communications is responsible for developing the LEARN agency ' s marketing and communications strategy This role promotes LEARN's brand and image by conveying information about the agency ' s programs and services. The person in this position brings a focus of equity and access and advocates, on behalf of LEARN, for a better future for all learners.
SCHOOL MARKETING & STUDENT APPLICATION COORDINATOR
The School Marketing and Student Application C development of marketing plans for LEARN’s sou magnet schools and LEARN’s specialized school oversees the student application process for the Connecticut magnet schools
The School Marketing and Student Application C each LEARN southeastern Connecticut magnet s school has a marketing plan in place aimed at in awareness of the school to achieve enrollment g This person works closely with school-based pe help tell the story of LEARN schools and schoolthrough a core set of individualized collateral ma ensures a user-friendly, student application sub LEARN southeastern Connecticut magnet schoo student lottery for each school The School Mark Application Coordinator is a champion of the LEARN brand, as well as each school’s individual brand.
DIGITAL MARKETING SPECIALIST
The Digital Marketing Specialist supports the functions of the communications office by managing the design and content of LEARN’s websites, as well as LEARN’s social media platforms. The person in this position supports student achievement by engaging stakeholders, customers, and the public to share information about LEARN’s programs, services, and schools
How can the team help?
1
Brand Management
Masters of Messaging: Developing Messages
Evaluators of Brand Image: Ensuring Brand is Established and Used Properly Throughout
Agency
Designers: Ensuring Brand (within designs) is Used Correctly
2
Communications
Public Relations: Inquiries from the Public
Historical Storytellers: Keeping Information and Records
Product Designers: Newsletters, Brochures, Other Collateral Materials
Writers and Editors
Coordinators of Digital Tools: Website,
Social Media, Mass Notifications
Survey Developers
3 Marketers Promoters
Marketing
Storytellers: Connecting LEARN Brand to Customers Advertisers
Communications Plan 2023-2024
LEARN'S VALUE IS ILLUSTRATED THROUGH EQUITABLE PRACTICES AND STORIES; EACH STORY IS TOLD THROUGH VARIOUS COMMUNICATION VEHICLES IN A WAY IN WHICH STAKEHOLDERS AND CUSTOMERS ARE ABLE TO RELATE
HOCASAHNRAEL
Strategic Direction: Value added by LEARN
Objectives: Help postion LEARN as innovative and expert, the resource for professional learning expertise in southeastern CT, and a district of choice for quality teaching, learning, and student achievement
LEARN'S MARKETING PRODUCTS SERVE AS INFORMATIONAL RESOURCES THAT ADVANCE THE PROFESSIONAL LEARNING EXPERTISE AT LEARN AND/OR PROMOTE THE LEARN FAMILY OF SCHOOLS & PROGRAMS; THE PRODUCTS MOTIVATE CUSTOMERS TO RESPOND FAVORABLY
Strategic Direction: Effective Operations/Organizational and Operational Excellence
Objectives: Create an annual, strategic communications plan
To Make a Request
https://www.learn.k12.ct.us/for_staff
To Help You Plan
Once all of the necessary information about your request is received by the Communications Team, the team will provide a product completion estimate
See tables on the following page for general timeframes.
Please keep in mind, a product completion date may be influenced by other internal requests on which the Communications Team is working, as well as the need for planning and/or printing.
How long will it take?
These timeframes do not account for other requests on which the Communications Team is already working, planning time needed, or printing.
DESIGN OF AN ITEM
Advertisements
Brochures
Catalog or Manual
Flyer
Invitation
Newsletter
Postcard
Poster
Social Media Graphic TIME NEEDED 1-2 business days 5 business days 15 business days 1-2 business days 1 business day 5 business days 1-2 business days 2 business days 1 business day
WRITTEN COPY
Article (story)
Non-urgent Remarks (internal news, speech)
Press Release
TIME NEEDED
Social Media Post 3-5 business days 2-3 business days 1-2 business days 1 business day
OTHER TIME NEEDED
Event Support
Photography
Project Planning
Video Production
Website Design/Formatting
Varies depending on the event
Varies for outsourcing to a professional photographer
Varies depending on project scope
Varies as videography will need to be outsourced to a professional videographer 1-5 business days Office and school webmasters should be the first source of support
·The Communications Team is happy to print a product. Please add an additional day for in-house printing and an additional 1-3 weeks to outsource printing. In-house printing is dependent upon the availability of supplies.
Need something?
To Make a Request
