Senior Living Management Overview
LCS COMMUNITY OPERATIONS
Section I. Firm’s Background
Our Company
LCS is a pioneer in the senior living industry with more than 50 years of experience. Though the company has expanded and evolved over the years, LCS remains deeply committed to serving seniors and is focused on doing what is right for residents, their families and our partners. LCS has steadily established itself as a leader in senior living, while at the same time has helped build the senior living industry from the ground up.
A Suite of Solutions
LCS Community OperationsTM has the experience required to boost community financial performance, increase occupancy, and develop new lifestyle and health initiatives to meet consumer expectations and help communities thrive. We are the nation’s fourth-largest operator of senior living communities and have expertise in the management of both Life Plan and rental communities. From independent living to assisted living, skilled nursing to memory care, at LCS, Experience Is Everything.
LCS Development® is a full-service third-party developer of Life Plan and rental communities solely dedicated to designing and developing senior living communities since 1971. We have experience in helping owners and sponsors develop highly complex projects in markets throughout the United States. Utilizing decades of in-house expertise and single-source precision ranging from master planning and design to construction management, sales, finance and more.
LCS Group PurchasingTM is a national purchasing organization specializing in connecting communities in the field of senior living to over 250 well-respected suppliers in the field of senior living. LCS Group Purchasing provides dedicated and experienced customer service resulting in cost savings in operations, food service, medical supplies, therapy, pharmacy, and more for its clients.
LCS Real EstateTM is a full-service real estate private equity enterprise that works to create a collaborative platform unique in senior living. LCS Real Estate has the deep understanding and experience needed to handle investments, debt capitalization, and asset and performance management. With a proven track record, and more than $2.5 billion in assets under management, LCS Real Estate has a wealth of experience and connectivity to capital relationships that help connect investor partners with opportunities and source deal flow.
LCS Foundation is a 501(c)(3) organization created to develop future leaders of the senior housing and care profession, support Alzheimer’s care and research initiatives,and provide financial relief for personnel during crisis situations. Established by leaders from the LCS Family of Companies, the LCS Foundation is governed by a volunteer board of directors who are connected to the field of senior living and have a deep passion for serving seniors.
Section I. Firm’s Background
Section I. Firm’s Background
Our Philosophies
As an industry pioneer with more than a half-century of experience, making a difference in the lives of seniors has been our sole focus since day one. At LCS, we’ve designed a suite of business solutions to help fulfill your community’s mission. This structure allows us to develop and share expertise across our company to deliver innovative solutions to seniors and their communities. We are guided by five principles to ensure that every company decision is made with integrity and for the good of the seniors we serve.
Our Guiding Principles:
• We serve the customer, first and foremost.
• We deal honestly and fairly, with integrity and openness.
• We maintain a long-term perspective.
• We are diligent and persevering.
• We are interconnected and interdependent.
Section II
100+ Years of Senior Living Leadership
Chris Bird // President & CEO
As chief executive officer of LCS, Chris Bird is responsible for executing the business strategy across all business lines in the LCS Family of Companies. Chris provides leadership and direction for business growth, service excellence, and enhancing the company’s stability and value among financial partners, property owners, and other stakeholders in the senior living field.
Chris joined LCS in 2018 and brings over 25 years of experience in operations and marketing, new business development, fostering capital partner relationships, and leadership of both Life Plan and Rental Communities across the country. Today, he is responsible for the oversight of serving nearly 40,000+ seniors and 27,000 employees.
Chris serves as a member of the Board of Directors of LCS Holding Company, LLC and is a member of the Argentum Advisory Council. He holds a bachelor’s degree in history from the University of Memphis, Tennessee.
Dan Lahey // Executive Vice President, Chief Financial & Investment Officer
As executive vice president/chief financial and investment officer, Dan Lahey is responsible for directing all financial and real estate operations for the organization. In this capacity, Dan provides leadership for corporate accounting and treasury, community finance, investments, capital markets, and asset and portfolio management for LCS.
Dan has established himself as an industry leader in various roles in the finance and real estate teams since joining LCS in 2008. He joined LCS as an Accounting and Tax Manager on the finance team, and later joined LCS Real Estate at its inception. Dan’s expertise has helped build the LCS brand and accelerated our growth with key capital relationships and growing our ownership interests in both Life Plan and Rental communities. Under his leadership, the LCS Real Estate team has executed transactions valued at more than $2.6 billion since 2018. In addition, LCS Real Estate has been successful in investing more than $170 million of LCS equity capital.
Dan earned his Bachelor of Arts in accounting and finance from Wartburg College and worked in public accounting for nine years prior to joining LCS. Dan serves on the Board of Directors of LCS Holding Company, LLC, as well as its related audit committee, compensation committee, and retirement fiduciary committee, and is chair of the LCS Investment Committee.
Monica L. Friedman // Executive Vice President, Chief Human Resources Officer
In support of the LCS vision, Monica leads the human resources team to ensure the LCS Family of Companies has an appropriate holistic talent strategy. In her role as executive vice president, chief human resources officer, Monica oversees effective recruitment, employee engagement, professional development, and the delivery of a competitive compensation and benefits program. In addition, she ensures that diversity, equity, and inclusion are a part of all that we do at LCS. Her focus on fostering a highly engaged workforce and a strong culture ensures that LCS is the employer of choice in the senior living industry. By effectively executing on the Extraordinary Impressions framework, Monica assures LCS is well-positioned to create opportunities for purposeful living filled with rich experiences for its employees and senior living residents.
Monica holds a bachelor’s degree in industrial relations human resources with highest distinction from The University of Iowa along with SPHR and SHRM-SCP designations. In addition, she is a graduate of the Greater Des Moines Leadership Institute Community Leadership Program and was named to the Des Moines Business Record’s Forty under 40. Monica has been recognized as the Dentons Davis Brown HR Professional of the Year, a Women of Influence honoree and awarded the American Red Cross Clara Barton Award for Meritorious Volunteer Leadership. She is the chair of the MercyOne Des Moines Medical Center board and the University of WisconsinEau Claire CHAASE board. At LCS, Monica is a member of the LCS Foundation Board of Directors and chairs the LCS Foundation Professional Development Committee.
Charles Murphy // Executive Vice President, Senior Managing Director of Development
As the executive vice president/senior managing director of development, Chuck Murphy is responsible for the strategy and performance oversight of LCS Development, serving internal and external clients in developing and enhancing senior living communities nationwide. Capitalizing on his experience in developing, acquiring, and managing commercial real estate for more than 30 years, Chuck directs development strategy and builds strategic partnerships to enhance the services LCS provides.
Applying his expertise in working with a range of property types including hospitality, residential, land development, and health care within private equity, public, and entrepreneurial platforms domestically and internationally, Chuck leads his teams to create special three-dimensional experiences for the seniors we serve.
Chuck’s development and investment experience includes leadership roles at The Walt Disney Company, GE Capital Real Estate, and Hammes Healthcare.
At LCS, Chuck is a member of the LCS Investment Committee. Outside the organization, he is a Benefactor of the Wisconsin Real Estate Alumni Association and serves as a board member of the James A. Graaskamp Center for Real Estate at The University of Wisconsin. Chuck also serves as a board member of Chicagoland Habitat for Humanity and First Friday Club of Chicago and is a member of the United Way of Central Iowa Tocqueville Society.
Chuck earned his bachelor’s degree in economics and a master’s degree in real estate investment analysis from the University of Wisconsin-Madison.
GeLynna Shaw // Executive Vice President, Operations/Senior Living Management
As a professional in the senior living industry, GeLynna Shaw brings her expertise in finance, mergers and acquisitions, and operational effectiveness to her role as Executive Vice President of Operations at LCS. GeLynna oversees all aspects of community operations including sales, health and wellness, dining, resident engagement, and plant operations.
Her 28-year career in senior living includes experience with Continuing Care Retirement Communities and rental communities has been focused on systems, processes, and people that are effective to ensure the best outcomes for the residents. GeLynna joined LCS in 2018 and has been instrumental in improving the performance of existing communities, successfully opening new communities, and onboarding new acquisitions. Her passion for those she serves and her record of improving performance through operational efficiencies has been essential to the success of the LCS Family of Companies.
GeLynna is a board member of Hexagon and serves on the LCS Public Policy Committee. She has served on pricing, compliance, and risk committees, and brings that knowledge to the LCS Family of Companies. GeLynna holds a bachelor’s degree in business with a major in accounting from Tennessee Technological University. She is a certified public accountant.
Section III Management Services & Experience
About LCS Community Operations
Everything we do, we do for residents.
With a long track record of excellence in providing services to over 40,000 seniors nationwide, LCS Community Operations sets itself apart from other senior living companies with its unique, comprehensive portfolio of support services and expertise in the management of Life Plan and rental communities. LCS is the fourth largest operator of senior living communities. We are committed to providing exceptional care, leading to a remarkable statistic of nine out of 10 residents willing to recommend their community to a friend.
Our exceptional services
LCS will leverage its past experience working with similar communities to devise and implement a strategy to address outstanding vacant unit challenges and ensure future high census and resident/ family satisfaction. You will also have our support with these comprehensive services:
Day-to-Day Operations
Discover the best of both worlds with national resources and home-grown hospitality. Management by LCS provides residents with exceptional experiences every day.
Finance
Set your senior living community up for successful financial performance with our trusted team of experts in all facets of finance planning systems and tools.
Health Services
Every community has a unique set of healthcare needs, and LCS Health Services is well equipped to help achieve the highest quality of care in all clinical areas.
Human Resources
Recruit and retain talent for your communities with the help of experienced human resources professionals and cutting-edge technology solutions that put the best candidates at your fingertips.
Marketing and Sales
Work with the best in the business to attract and retain valued residents. Our senior living marketing and sales leaders will help you achieve your goals of stimulating sales and growing occupancy with consistent branding, market positioning and sales expertise.
Compliance
Compliance in the senior living field can be difficult to navigate. Let our expert team mitigate risk and ensure your community is operating procedurally sound and complying with every nuance.
Risk Management
Enjoy peace of mind knowing your community is safe and protected. The LCS Risk Management department provides valuable resources for insurance, claims, safety protocols and more.
Strategic Planning
Let our experience guide your vision with our signature seven-step planning process, LCS EnvisionTM. Together, we’ll identify actionable and advanced goals to keep your community competitive in the long term.
Technology
LCS provides innovative technologies to keep your community efficient, safe, profitable, and reduces the burden and risk for your community. Our experts stay on top of new trends and solutions to offer the best living experience for your residents.
LCS achieved the highest score in all six factors conducted by the independent study.
• Resident activities
• Price paid for services received
• Community building and grounds
• Community staff
• Resident apartment/living unit
• Dining
• Group Purchasing
Your community could benefit from partnering with LCS Group Purchasing, the leading national group purchasing organization dedicated to the senior living industry. LCS Group Purchasing partners with you to assess and implement cost savings across a diverse range of products.
• Insurance Program
Your community can consider participation in the LCS Advantage™ insurance pool. This affiliation taps into the collective scale of over 80 communities, resulting in significant savings for property and casualty coverage.
• Employment Option
Through LCS Community Employment (LCE), we can provide access to a competitive and comprehensive suite of employee benefit programs that may result in savings for the community through lower employee benefit costs and ease of payroll processing. Additionally, most compliance and fiduciary responsibilities are absorbed by LCE, reducing the burden and risk for your community.
• Clinical Services
Our Health Services Division is enthusiastic about collaborating with your team to redefine the delivery of health services. With a team of more than 40 dedicated leaders, we provide valuable services, including mock surveys, virtual and on-site visits, federal audit support, MDS/PDPM review, and continuous clinical education and training. Furthermore, our clinical team closely collaborates with our Health Center Marketing & Sales leaders to establish well-coordinated plans and service delivery.
• Trending and Benchmarking
Through our proprietary business intelligence dashboard, key decision-makers from our organization and yours can compare, analyze, trend, and make real-time, datadriven decisions.
• Corporate Resource Team
LCS utilizes a Corporate Resource Team to provide national expertise and support to the executive director and department directors. These corporate resource team members are experts in their specific areas and will visit your community to offer guidance on best practices. The areas of focus include dining and food services, environmental services, health and wellness programming, residential health services, and plant operations.
• Human Resources and Recruiting
We feel that your community could immediately benefit from our national partnership with Indeed and collaboration with our Talent Acquisition Business partners who formulate recruitment strategies and enhance brand awareness. We also utilize various social media and recruitment tools, such as OneDay videos, TalkFURTHER AI Chatbots, and Oracle ORC.
• Food and Beverage
Amidst a sea of sameness, LCS stands out as the leader in offering an elevated dining experience. We believe in the importance of details: from crisply pressed linens and spotless stemware to custom menus featuring locally sourced ingredients. Our well-trained culinary team partners with you to ensure your residents enjoy a dining experience that reflects the uniqueness of your community. Furthermore, our subject matter experts provide guidance on critical aspects of your dining program, including sourcing quality ingredients, optimal staffing models, innovative culinary solutions, and a refined understanding of dining trends that shape menu development, all while adhering to dietary requirements.
Our Innovative Programs
LCS offers proprietary programming to help differentiate our services from others in the industry. There are currently three LCS Signature Experiences to enhance both the resident and team member experience - Extraordinary Impressions, Health & Wellness Navigation Program, and Heartfelt Connections. Section
Extraordinary Impressions
The cornerstone for company culture. Extraordinary Impressions delivers on the first principle of LCS: “We serve the customer first and foremost.” The program’s 10 Hospitality Promises guide the LCS Family of Companies in how we manage communities, better serve seniors, retain good employees, and minimize costly turnover. It is the philosophy that applies to every resident, employee, vendor, and partner we serve.
Health & Wellness Navigation Program
Resident guidance for health and wellness. The Health & Wellness Navigation Program ensures residents are aware of all the services and support available to them. From developing unique meal and exercise plans to scheduling appointments and transportation, the program manages health care logistics so all residents can focus on their wellbeing.
Heartfelt Connections
Innovative care for memory-impairing dementias. Our innovative, nationally recognized program provides care for people with Alzheimer’s disease and other related memory-impairing dementias. By focusing on remaining abilities instead of lost abilities, residents can achieve the highest quality of life and level of functioning possible while maintaining dignity.
Section IV Community Case Studies
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