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Observations in Graphic Design LCAD Summer 2013 Melissa Marquardt


Observations in Graphic Design LCAD Summer 2013 Melissa Marquardt


Symbols

Old

Great Buddha What? A statue of “Great Buddha” When? 1243 Where? Japan Why? Used as a tribute to Buddha You’re P.O.V.? I think this statue is a great representation of Buddha that is recognized all over the world.

New

SUP Company What? The logo for Stand Up Paddle Company When? Opened in 2009 Where? Laguna Beach, CA Why? Used to represent the company You’re P.O.V.? I think this logo is unique and easy to recognize.

Different

Roxy What? The logo for Roxy When? Founded in 1990 Where? Huntington Beach, CA Why? Created as the Sister Brand on Quiksilver You’re P.O.V.? I think it was very unique to mirror the Quiksilver logo into a heart to create the logo for their spin-off company


Symbols

Works

LS&S What? The logo for Laguna Surf & Sport When? 1982 Where? Laguna Beach, CA Why? Used to represent the company You’re P.O.V.? I think this logo is different, without being too different, and is just a classic logo.

Doesn’t Work

V Sign What? Hand gesture When? 1939 Where? Worldwide Why? During World War II, this was used as a sign of victory. In the 1960’s in the US, it became is symbol of peace. You’re P.O.V.? I don’t think this is a good symbol because while it is a “fun” symbol in the US, it is an offensive sign in the UK, Australia, and more.

Not Sure

Starbucks What? The logo for Starbucks When? 1971 Where? Seattle, WA Why? Used to represent the company You’re P.O.V.? While this logo is recognized by many, I just don’t quite understand the link between a two-tailed mermaid and coffee.


Type

Old

Old English What? Font When? 12th Century Where? Europe Why? Used to write more efficiently You’re P.O.V.? I think this is a classic font.

New

Candice What? Font When? 1970’s Where? Why? Used in advertisments and more You’re P.O.V.? I think this font looks very modern and different.

Different

Shore Leave BB What? Font When? Where? Why? Sometimes used as a tattoo font for sailors or pirates You’re P.O.V.? This font has many different aspects that I have never seen before.


Type

Works

Kepler What? Font When? 18th Century Where? Why? Meant to be a modern font with a more humanistic manner You’re P.O.V.? I think this font is very simple and does it’s job.

Doesn’t Work

Type Embellishments What? Font When? 1990’s Where? Why? To have use as symbols You’re P.O.V.? I don’t think symbols like this represent the letter that they mean very well.

Not Sure

P22 Stanyan What? Font When? Where? Why? You’re P.O.V.? I’m unsure if I think this font is too sloppy looking or unique and cool.


Objects

Old

Steps What? A set of outdoor stairs When? 2013 Where? Laguna Beach, CA Why? To reach a higher point You’re P.O.V.? I like how used and aged these stairs look.

New

In-n-Out What? An In-n-Out burger When? 2013 Where? San Diego, CA Why? To consume You’re P.O.V.? A fresh burger is a great meal.

Different

Flower What? An alive flower surrounded by dead flowers When? 2013 Where? Laguna Beach, CA Why? You’re P.O.V.? I love that although all the flowers around this one had died, this one is still alive.


Objects

Works

Flag What? An American Flag When? 1958 Where? Ohio Why? Used to represent America You’re P.O.V.? I think the American Flag does it’s job of repesenting America.

Doesn’t Work

Sign What? The spot that the sign of a restaurant used to hang When? 2013 Where? Laguna Beach, CA Why? The restaurant closed down You’re P.O.V.? This restaurant closed down, so clearly that did not work, and now the sign is gone and does not work either.

Not Sure

Car What? An old car When? 1971 Where? Laguna Beach, CA Why? Transportation You’re P.O.V.? I cannot decide if this car is cool because of it’s age or just too old for my liking.


Packaging

Old

Milk Bottle What? Glass milk bottles When? Unknown Where? New York Why? To hold milk You’re P.O.V.? I think this is a classic type of packaging for milk.

New

Yogurt What? Yogurt package split to hold fruit, nuts, etc. on the other side so you can easy flip them together to combine When? 2012 Where? United States Why? To be a convient way to combine yogurt with other toppings You’re P.O.V.? I think this packaging is very convenient.

Different

Lip Balm What? An egg-shaped lip balm When? 21st century Where? United States Why? To be unique with their packaging so that it catches your eye You’re P.O.V.? This lip balm packaging is the first not stick lip I have seen.


Packaging

Works

Box What? A cardboard box When? 1817 Where? England Why? To hold goods or materials You’re P.O.V.? This is a classic type of packaging that does it’s job well.

Doesn’t Work

Eggs What? A cardboard egg carton When? 1911 Where? British Columbia Why? To hold eggs You’re P.O.V.? While this type of packaging tries to protect the eggs, I think it could be better, since eggs still break in them.

Not Sure

Inside Packaging What? The packaging inside of toys When? 20th & 21st Centuries Where? World Wide Why? To secure items within their packaging You’re P.O.V.? I can’t decide if the security of this packaging is good, or if it’s just more than what’s necessary.


Type on an Item

Old

Building What? Signs on the side of an old building When? Where? United States Why? To advertise for their company You’re P.O.V.? I think this font shows it’s age without being too plain.

New

Stanley Cup What? Chicago Blackhawks 2013 Stanley Cup Champions T-Shirt When? 2013 Where? United States Why? To represent the winning team You’re P.O.V.? I think this font is very modern and works well with the design on the shirt.

Different

Record What? Perks of Being a Wallflower Soundtrack When? 2012 Where? United States Why? To distribute the music used in the film You’re P.O.V.? I think this font is unique, but relates to the story of the book/film.


Type on an Item

Works

Coca Cola What? Coca Cola Logo When? 1886 Where? United States Why? Used to represent the company You’re P.O.V.? I think the Coca Cola font is a classic font that is different without being too weird.

Doesn’t Work

Burnt Out Letters What? Burnt out letters on a sign When? 20th & 21st Centuries Where? World Wide Why? The light bulbs burn out You’re P.O.V.? When buildings use light up signs, a few letters can burn out, often leaving behind new words.

Not Sure

Google What? Google Logo When? 1998 Where? Menlo Park, CA Why? Used to represent the company You’re P.O.V.? This logo obviously works for Google, but I just don’t quite understand why they chose multicolor.


Posters

Old

Uncle Sam What? Poster recruiting for the U.S. Army When? 1917 Where? United States Why? To encourage more people to join the Army You’re P.O.V.? I think this poster is simple but gets the point across

New

Riot Fest What? Poster advertising a concert When? 2013 Where? Chicago, IL Why? To encourage people to attend the event You’re P.O.V.? I think the designs are creative and they did a good job of using the text so that it doesn’t look too boring

Different

World Cup What? Poster for the 2014 FIFA World Cup When? 2014 Where? Brazil Why? To encourage people to attend the event or watch it on television You’re P.O.V.? I think design is unique and definitely catches your eye


Posters

Works

Dark Knight What? Movie poster for The Dark Knight When? 2008 Where? United States Why? To encourage people to see the movie You’re P.O.V.? I think this poster represents the movie perfectly and gets your attention

Doesn’t Work

The Shining What? Movie poster for The Shining When? 1980 Where? United States Why? To encourage people to see the movie You’re P.O.V.? This poster is suppose to show how scary the movie, but I think it looks more comedic

Not Sure

Bonfire What? Poster for a bonfire When? 2010 Where? Ohio Why? To encourage people to attend the event You’re P.O.V.? I can’t decide if this poster is too simple or if it’s good that it’s straight to the point


Nature

Old

Air & Water What? The ocean & the sky When? Created billions of years ago Where? Earth Why? You’re P.O.V.? The ocean and sky beautiful parts of earth that will always be here.

New

Flower What? A small flower in a bush When? 2013 Where? Laguna Beach, CA Why? You’re P.O.V.? This bush had many of these small flowers and it looked very fresh.

Different

Bird of Paradise What? A flower When? 2013 Where? Native to South Africa, shown in Laguna Beach, CA Why? You’re P.O.V.? This flower is very unique looking, but beautiful.


Nature

Works

Palm Tree What? A tree When? 2013 Where? Laguna Beach, CA Why? You’re P.O.V.? I think palm trees are a beautiful tree that have been a symbol for many things throughout history.

Doesn’t Work

Pinecone What? A pinecone When? 2013 Where? Irvine, CA Why? They reproduce pine trees You’re P.O.V.? While pinecones do serve a purpose, this one is on asphalt, unable to reproduce.

Not Sure

Lizard What? A small lizard When? 2013 Where? Laguna Beach, CA Why? You’re P.O.V.? I cannot decide if I think this lizard is creepy or cute.


Advertising

Old

Whirlpool What? An Ad for Whirlpool When? 20th Century Where? United States Why? To advertise their product You’re P.O.V.? I think that this still of ads is classic and still today catches your attention

New

Pepsi What? An Ad for Pepsi When? 21st Century Where? United States Why? To advertise their product You’re P.O.V.? I think this ad is unique and funny

Different

Coke Zero What? An Ad for Coke Zero When? 21st Century Where? United States Why? To advertise their product You’re P.O.V.? I don’t think I’ve ever seen an ad like this on a truck and it would definitely catch my eye


Advertising

Works

Speeding What? An Ad Against Speeding When? 21st Century Where? Elm Grove, WI Why? To tell people not to speed You’re P.O.V.? I think this ad is great and really makes you think twice about speeding

Doesn’t Work

Starbucks What? An Ad for Starbucks When? 21st Century Where? United States Why? To advertise their product You’re P.O.V.? This ad is too creepy and makes me look away before I even notice what the ad is for

Not Sure

Secondhand Smoke What? An Ad for the Chilean Corporation Against Cancer When? 21st Century Where? United States Why? To make people realize the effect of secondhand smoking You’re P.O.V.? I can’t decide is this ad is too creepy or just creepy enough to get your attention


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