GIPPSLAND MOTORSPORT AND EVENT CENTRE FEASIBILITY STUDY
BACKGROUND AND PURPOSE The development of a motorsport and event complex in Latrobe City has been considered for many years. Initially the opportunity was identified through several motoring organisations in Latrobe City contacting Council seeking facility improvements. Given that several organisations are considering investment in improved facilities, a feasibility study on how best to plan and consolidate future facilities was deemed appropriate. Further to this, Council identified that timing could be good in the market following a range of motor racing circuits in Victoria scheduled for closure soon due to residential encroachment. Anecdotal advice indicates that there is sufficient demand to warrant the development of a new complex. Latrobe City Council is exploring the viability of developing a new motorsport complex in Latrobe City to service Gippsland and wider Victorian community. Latrobe City Council believes that a motorsport and event centre could diversify Latrobe City’s and broader Gippsland’s economy, attracting tourism dollars and increasing the profile of the region as an events destination. A recent study of the Winton Motorsport Complex in Benalla Shire found that the Motorsport Complex contributed $30 million to the visitor economy and Latrobe City Council believes there could be similar benefits for our region. Latrobe City Council partnered with the Latrobe Valley Authority to conduct the study to determine the requirements and opportunities that may exist for the development of a motorsport and event centre in Latrobe City. The purpose of the Study was to identify the issues and opportunities associated with motoring and motor sports including events in Latrobe City, and provide a clear strategic direction for future development opportunities.