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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2013

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: ALAS Established: 1997 Issues per year: 6 www.latinpressinc.com www.ventasdeseguridad.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

Field served VENTAS DE SEGURIDAD serves electronic engineers, systems engineers, electronic security consulting engineers and security end-users involved in the design, implementation and installation, technical service and purchase of electronic security solutions for industrial, commercial and residential facilities, as well as electronic security equipment and parts manufacturers, distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

Definition of recipient qualification Qualified recipients are managers and technical personnel in end-users security department, as well as technical service personnel in security technology providers, technology integrators and installers, distributors and representatives for those electronic security equipment manufacturers doing business in Latin America.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Qualified Non-Paid

Qualified

Copies

Percent

Copies

Percent

Copies

Percent N/A

Individual___________________________

10.926

100

10.926

100

N/A

Sponsored individually addressed________

-

-

-

-

-

-

Membership benefit___________________

-

-

-

-

-

-

Multi-copies same addressee___________

-

-

-

-

-

-

Single copy sales_____________________

-

-

-

-

-

-

10.926

100

10.926

100

-

-

According to point 11__________________

1.185

-

1.185

-

-

-

TOTAL

12.111

-

12.111

-

-

-

TOTAL QUALIFIED CIRCULATION OTHER FORMS CIRCULATION

Issue 2013

Qualified Non-Paid

Qualified Paid

Total Qualified

July/August _________________________

11.117

N/A

11.117

September/October___________________

10.830

N/A

10.830

November/December_ ________________

10.830

N/A

10.830

1

Ventas de Seguridad / Novembre/Decembrer 2013

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD


3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 1,31%; 144 copies TOTAL

PERCENT

QUALIFIED

OF TOTAL

PROFESSIONAL ACTIVITY

General ment

(B)

(A) INSTALLER/SPECIFIER OF SECURITY PRODUCTS OR SYSTEMS: A1.Contractor-System Security Inst. A2.Contractor Systems Integrator A3.Engineering Firm/Consultant /Design System B1.Distribuidor/Mayorista de Sist. de Seg. B2.Central Station Service or Monit. B3.Informatic Security M.Manofacturer in Security Tools N.Institution/Investigation/ ASCN Gremial O.Other

Product

Security

Sales

Financial

Research

Technical

Manage-

Manage-

Manage-

Manage-

Manage-

Develop-

Installa-

ment

ment

ment

ment

ment

ment

ment

tion

(C)

(D)

(E)

(F)

(G)

(H)

(I)

(J)

(O)

Technical Purchising

Others

2.963 1.448 852 1.393 680 786 1.431 117 102

27,36 13,37 7,87 12,86 6,28 7,26 13,21 1,08 0,94

1.681 760 428 911 335 580 106 60 11

199 166 130 66 14 17 12 3 3

242 91 61 50 52 22 16 7 5

52 31 13 28 3 80 4 5 1

12 17 8 22 4 1 3 2

182 76 47 56 105 22 24 24 60

165 134 59 173 38 18 4 3 -

13 4 2 3 5 1 1 1

60 62 60 18 27 22 4 3 8

289 80 17 26 26 15 7 2 6

68 27 27 40 71 8 4 6 5

84 88 33 42 188 62 561

0,78 0,81 0,30 0,39 1,74 0,57 5,18

12 12 4 6 1.093 27 223

10 6 4 3 21 1 11

6 4 6 4 25 3 23

1 4 1 1 5 6

1 10 5

28 45 9 21 18 4 100

2 1 234 5 36

1 2

11 4 1 3 8 16 13

1 2 5 1 2 17

14 9 2 3 21 6 125

10.830

100 100

6.249 57,70

666 6,15

617 5,70

235 2,17

85 0,78

821 7,58

872 8,05

33 0,30

320 2,95

496 4,58

436 4,03

7.END USER OF SECURITY PRODUCTS OR SYSTEMS: E1.Building Negotiations /Real State E2..Distributor Trade / Retail Trade E3.Finance Company (Banking) E4.Government (Admin) E5.Industrial / Manufacturing E6.Telecommunication/Public Serv. E7.Transport Company TOTAL QUALIFIED CIRCULATION PERCENT

General

Manage- Engineering Manage-

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 QUALIFICATION SOURCE Qualification Within I. TOTAL - Personal direct request from the recipient

1 year

2 years

3 years

Qualified Non-Paid

Total Paid

Qualified

Percent

3.148

2.747

1.919

7.814

-

7.814

a. Written

147

53

40

-

-

240

2,22

b. Telecommunication

244

4

21

-

-

269

2,48

c. Electronic

72,15

2.757

2.690

1.858

-

-

7.305

67,45

II. TOTAL - Request from recipient´s company:

-

4

499

503

-

503

4,64

a. Written

-

-

23

-

-

-

-

b. Telecommunication

-

-

-

-

-

-

4,43

c. Electronic

-

4

476

-

-

480

III. TOTAL - Membership benefit:

-

-

-

-

-

-

-

a. Individual

-

-

-

-

-

-

-

b. Organizational

-

-

-

-

-

-

-

IV. TOTAL - Communication from recipient or recipient´s company (other than request):

-

-

-

-

-

-

-

a. Written

-

-

-

-

-

-

-

b. Telecommunication

-

-

-

-

-

-

-

c. Electronic V. TOTAL - Sources other than above (listedy alphabetically) Association rosters and directories Business directories

-

-

-

-

-

-

-

1.696

208

609

2.513

-

2.513

23,20

-

-

-

-

-

-

-

218

197

511

-

-

926

8,55

Independent field reports

-

-

-

-

-

-

-

Licensees - National, State or Local Government

-

-

-

-

-

-

-

Manufacturer´s, distributor´s and wholesaler´s lists

898

11

98

-

-

1.007

9,30

Other sources

580

-

-

-

-

580

5,36

VI. TOTAL - Single copy sales - - - - - -

-

4.844 2.959 3.027 10.830 - 10.830 TOTAL QUALIFIED CIRCULATION

100

100

PERCENT

44,73

2

27,32

27,95

100

-

100


3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2013 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only Titles or functions only Companies´names only Multiple-copy same addressee copies Single copy sales TOTAL QUALIFIED CIRCULATION

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

Percent

10.598

N/A

10.598

92,88

165

N/A

165

1,45

67

N/A

67

0,59

-

N/A

-

-

580

N/A

580

5,08

-

-

-

-

11.410

-

11.410

100

Percent

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 country

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

NORTH AMERICA United States of America Mexico

Subtotal

760

-

760

7,02

4.193

-

4.193

38,72

4.953

-

4.953

45,73 -

CARIBBEAN Lesser Antilles

-

-

-

Cuba

-

-

-

-

46

-

46

0,42

130

-

130

1,20

176

-

176

1,63

Puerto Rico Dominican Republic

Subtotal

CENTRAL AMERICA Costa Rica

76

-

76

0,70

Salvador El

44

-

44

0,41

Guatemala

79

-

79

0,73

Honduras

34

-

34

0,31

Nicaragua

37

-

37

0,34

Panama

89

-

89

0,82

359

-

359

3,31

Subtotal

SOUTH AMERICA Argentina

647

-

647

5,97

Bolivia

39

-

39

0,36

Brasil

294

-

294

2,71

Chile

230

-

230

2,12

2.948

-

2.948

27,22

Ecuador

281

-

281

2,59

Paraguay

47

-

47

0,43

487

-

487

4,50

66

-

66

0,61

303

-

303

2,80

5.342

-

5.342

49,33

10.830

-

10.830

100

Colombia

Peru Uruguay Venezuela

Subtotal

TOTAL QUALIFIED CIRCULATION

Ventas de Seguridad / Novembre/Decembrer 2013

3


9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Average data

2009

2010

2011

2012

2013

Total audit average qualified

10.531

10.536

10.912

11.306

10.926

Qualified non-paid

10.531

10.536

10.912

11.306

10.926

Qualified paid

N/A

N/A

N/A

N/A

N/A

Post expire copies included in paid circulation

-

-

-

-

-

Average annual order price

N/A

N/A

N/A

N/A

-

11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other paid circulation

-

N/A

Advertisers and agencies

-

115

Rotated or ocassional

-

-

Allocated for trade shows and conventions

-

1.070

All others

-

-

TOTAL

1.185

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to VENTAS DE SEGURIDAD Magazine. 2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

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Vds eng 2 2013