Inpra eng 2 2013

BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6 MONTH PERIOD ENDED NOVEMBER/DECEMBER 2013

Latin Press Inc. 2455 SW 27 th Ave. Suite 200 Miami, FL 33145 Tel. No. : 305 285-3133 Fax. No.: 305 285-3134

Av. de Mayo 1370 - 1° Piso - (1362) Buenos Aires - Argentina Teléfono: (54-11) 4383-6293 / 7305 / 4381-8448 / Fax: (54-11) 4383-6293 www.ivc.org.ar

Official publication of: None Established: 1996 Issues per year: 6 www.latinpressinc.com www.inpralatina.com

IVC is a non-profit organization, established the 19th of December 1946 by Argentina’s principal media firms, advertising agencies, and advertising clients to control, certify and promote the use of audited circulation data.

Field served INPRA LATINA serves coating formulators and manufacturers, corrosion control specialists, surface protection and industrial coating contractors, paint finishing professionals as well as distributors and representatives.

The use of audited circulation numbers permits advertisers and agencies to gain a clearer picture of the media’s readers and their geographic distribution throughout Latin America and thereby determine if those subscribers constitute an effective target audience.

Definition of recipient qualification Qualified recipients are owners, executives, management, chemicals engineers and staff personnel in paints, coatings and corrosion control specification, product management, engineering and technology, research and development, quality control and sales and marketing as well as other titled and non-titled personnel including company copies.

1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD

Total Qualified

QUALIFIED CIRCULATION

Qualified Non-Paid

Qualified

Copies

Percent

Copies

Percent

Copies

Percent N/A

Individual___________________________

7.394

100

7.394

100

N/A

Sponsored individually addressed________

-

-

-

-

-

-

Membership benefit___________________

-

-

-

-

-

-

Multi-copies same addressee___________

-

-

-

-

-

-

Single copy sales_____________________

-

-

-

-

-

-

7.394

100

7.394

100

-

-

800

-

800

-

-

-

8.194

-

8.194

-

-

-

TOTAL QUALIFIED CIRCULATION

OTHER FORMS CIRCULATION According to point 11__________________ TOTAL

Issue 2013

Qualified Non-Paid

Qualified Paid

Total Qualified

July/August _________________________

7.583

N/A

7.583

September/October___________________

7.400

N/A

7.400

November/December_ ________________

7.200

N/A

7.200

1

Inpra Latina / November/December 2013

2. QUALIFIED CIRCULATION BY ISSUES WITH REMOVALS AND ADDITIONS FOR PERIOD

3a. BUSINESS/OCCUPATIONAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 The variation of this edition in relation to the average of the two informed editions in item 2 is 3,88%; 291 copies TOTAL PERCENT

General Production Technical Purchasing Product Sales & Research

Manage-

Manage-

Manage-

Manage-

Manage-

BUSINESS/INDUSTRY TOTAL

ment

ment

ment

ment

ment

Mgement.

ment

(A)

(B)

(C)

(D)

(E)

(F)

(G)

124

331

905

433

QUALIFIED OF

Main-

Marketing Develop- Chemical

tenance Others

(H)

(I)

(J)

1.Coating Formulation /Manufacturing

4.680

65,00

2.574

42

63

77

24

107

31

43

21

53

9

110

1

22

86

335

2.Industrial Coatings Contractor

331

4,60

99

28

67

7

9

27

13

7

3.Paint & Powder Finishing

582

8,08

237

45

97

11

30

47

23

18

4.Industrial Supplier

1.462

20,31

610

35

117

26

29

417

60

49

5.R & D/Educational Association

145

2,01

31

11

9

1

1

6

59

4

TOTAL QUALIFIED CIRCULATION

7.200

100

3.551

243

621

87

132

1.402

588

155

PERCENT

100

49,32

3,38

8,63

1,21

1,83

19,47

8,17

2,15

1,19

4,65

3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 QUALIFICATION SOURCE

Qualification Within

I. TOTAL - Personal direct request from the recipient

Qualified

Total

1 year

2 years

3 years

Non-Paid

Paid

Qualified

Percent

2.305

1.460

1.489

5.254

-

5.254

72,97

Written a.

133

63

95

-

-

291

4,04

Telecommunication b.

221

137

139

-

-

497

6,90

1.951

1.260

1.255

-

-

4.466

62,03

Electronic c.

TOTAL - Request from recipient´s company: II.

-

-

-

-

-

-

-

Written a.

-

-

-

-

-

-

-

Telecommunication b.

-

-

-

-

-

-

-

Electronic c.

-

-

-

-

-

-

-

TOTAL - Membership benefit: III.

-

-

-

-

-

-

-

Individual a.

-

-

-

-

-

-

-

Organizational b.

-

-

-

-

-

-

-

TOTAL - Communication from recipient or recipient´s company (other than request): IV.

-

-

-

-

-

-

-

Written a.

-

-

-

-

-

-

-

Telecommunication b.

-

-

-

-

-

-

-

Electronic c.

TOTAL - Sources other than above (listedy alphabetically) V.

Association rosters and directories

Business directories

-

-

-

-

-

-

-

1.355

313

278

1.946

-

1.946

27,03

60

19

23

-

-

-

-

814

25

30

-

-

869

12,07

Independent field reports

-

-

-

-

-

-

-

Licensees - National, State or Local Government

-

-

-

-

-

-

-

481

269

225

-

-

975

13,54

-

-

-

-

-

-

-

TOTAL - Single copy sales - - - - - VI.

-

-

3.660 1.773 1.767 7.200 -

TOTAL QUALIFIED CIRCULATION

7.200

100

100

100

Manufacturer´s, distributor´s and wholesaler´s lists

Other sources

PERCENT

50,83

2

24,63

24,54

100

-

3c. QUALIFIED CIRCULATION BY MAILING ADDRESS. ISSUE OF NOVEMBER/DECEMBER 2013

Qualified MAILING ADDRESS

Qualified

Non-Paid

Individuals by name and title and/or function

Total

Paid

Qualified

Percent

6.845

N/A

6.845

95,07

Individuals by name only

231

N/A

231

3,21

Titles or functions only

124

N/A

124

1,72

Companies´names only

-

N/A

-

-

Multiple-copy same addressee copies

-

-

-

-

Single copy sales

-

-

-

-

7.200

-

7.200

100

Percent

TOTAL QUALIFIED CIRCULATION

4.GEOGRAPHICAL BREAKOUT OF QUALIFIE CIRCULATION FOR ISSUE OF NOVEMBER/DECEMBER 2013 country

Qualified

Qualified

Total

Non-Paid

Paid

Qualified

NORTH AMERICA

United States of America

Mexico

Subtotal

263

263

3,65

3.437

3.437

47,74

3.700

3.700

51,39

CARIBBEAN

Lesser Antilles

-

-

-

-

Cuba

-

-

-

-

Puerto Rico

-

-

-

-

17

17

0,24

17

17

0,24

Dominican Republic

Subtotal

-

CENTRAL AMERICA

Costa Rica

36

-

36

0,50

Salvador El

12

-

12

0,17

Guatemala

30

-

30

0,42

Honduras

5

-

5

0,07

Nicaragua

2

-

2

0,03

Panama

8

-

8

0,11

93

-

93

1,29

Subtotal

SOUTH AMERICA

Argentina

317

-

317

4,40

Bolivia

21

-

21

0,29

Brasil

113

-

113

1,57

Chile

202

-

202

2,81

1.935

-

1.935

26,88

117

-

117

1,63

9

-

9

0,13

464

-

464

6,44

19

-

19

0,26

193

-

193

2,68

3.390

-

3.390

47,08

7.200

-

7.200

100

Colombia

Ecuador

Paraguay

Peru

Uruguay

Venezuela

Subtotal

TOTAL QUALIFIED CIRCULATION

Inpra Latina / November/December 2013

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9. FIVE CALENDAR YEAR ANALYSIS: AVERAGE ANNUAL VERIFIED QUALIFIED CIRCULATION AND CURRENT AUDITED CIRCULATION STATEMENTS Audited Data

2009

2010

2011

2012

2013

Total audit average qualified

7.623

8.000

7.534

8.000

7.394

Qualified non-paid

7.623

8.000

7.534

8.000

7.394

Qualified paid

N/A

N/A

N/A

N/A

N/A

Post expire copies included in paid circulation

-

-

-

-

-

Average annual order price

N/A

N/A

N/A

N/A

N/A

11. ADDITIONAL DATA: AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED

Copies

Copies

Not included Elsewhere Other paid circulation

-

N/A

Advertisers and agencies

-

660

Rotated or ocassional

-

100

Allocated for trade shows and conventions

-

-

All others

-

40

TOTAL

800

CERTIFICATE OF VERIFICATION 1. PROCEDURE According to the rules of the Instituto Verificador de Circulaciones, we have examined through accepted accounting procedures the Publisher’s circulation data corresponding to INPRA LATINA Magazine.

2. AUDIT REPORT As a result of the verification of the analysed concepts and period, we certify the previous circulation figures.

Instituto Verificador de Circulaciones IFABC Membership ( www.ifabc.org)

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