Latino Lubbock Vol 20 issue 12 January 2026 in color

Volume 20, Issue 1, January/enero 2026

FREE GRATIS

Latino Lubbock Magazine is owned/founded by Christy Martinez-Garcia

Contents

Word from the Publisher Men Making a Difference Opportunity/Business Health/Salud Latino Lubbock Celebrates 20 Years Education/Youth Faith & Religion Memorials Kid's Page

Page 4 Pages 6-7 Page 8-9 Page 10-11 Page 13 Page 14-15 Page 18 Page 22 Page 23

Latino Lubbock Magazine's Mission Statement:

"Provide Lubbock news from a Latino perspective for the emerging voice of Lubbock with objectivity, professionalism, cultural competency and understanding, and accuracy; and, give Latinos a publication by, about, and for them that they can take pride in; as well as the community a tool for better understanding and creating dialogue."

Alíviate pronto... Get well soon Our Prayers are with you

"Heal me, O Lord, and I will be healed; save me and I will be saved, for you are the one I praise," ~ Jeremiah 17:14 (NIV) Jesse Madrid Juan Contreras Henry Castellano Tony Aguirre Paula Montoya

Coach Edward Hernandez Raymond Rodriguez Bobby Pauda Aurora Hernandez Tom Lara

Eloisa Abeyta Rene M. Dominguez, Sr. Jim Lara Chris Mungia

To add or remove names, please call (806)792-1212.

Page 2

newspapers or history textbooks, what they’re told is, ‘You don’t matter. But when they see themselves represented, then they are told ... ‘You are important. You are authors. You are scientists. You are explorers. You are special. You are leaders. You are respected. You are the reason we are here," ~ John Leguizamo is an Emmy Award-winning actor, producer, and stand-up comedian, and activist.

792-1212

(By appointment only)

ADVERTISING 544-6526 (806)

¡Ya vienen Los Reyes Magos!

Cover by Christy Martinez-Garcia A new year is upon us. As we prepare for Three King's Day or Día de Los Reyes Magos I imagined the Three Kings proclaiming, "Oh come let us adore Him!" As they were guided by the beautiful Star of Bethlehem on their journey to meet the newborn King!

Also, Latino Lubbock Magazine is now celebrating our 20th year serving Lubbock and the South Plains! I pray that 2026 will be a good year for all of us. Revelation 21:5 says, "I am making everything new!" No doubt we will meet a new year for incredible growth, joy, and prosperity, with 365 days of new opportunities to chase your dreams and create lasting memories surrounded by family and friends.

Embrace the fresh start, stay hopeful and faithful, take bold steps, and make this chapter your best one yet. Remember Jesus is the promise keeper. Happy New Year! Feliz Año Prospero!

(806)

Quote NEWS & INFO On the Cover "When Latino kids don’t see themselves represented on stage or film or television or "Oh Come Let Us Adore Him"

Dicho

MONTHLY DEADLINE News & Info - 18th Ad Submissions - 21st - 23rd

"Querer es poder."

Meaning: To want to is to be able to.

If you really want to do something, you will be able to do it.

¡Feliz cumpleaños! Happy Birthday!

January/enero

Monica Carrasco 1/1 Robert Leal 1/1 Albert John III Ortiz 1/1 Andy Vasquez 1/1 Christi Valdez 1/1 Phyllis Coe 1/1 DeVonee Garcia 1/1 Reyes B Carrillo KOC 11807 1/2 Victoria Garcia 1/2 Joe Angel Gomez Jr. 1/2 Miranda Cano 1/2 Robert Madrid 1/2 Ray Alvarez Jr. 1/2 Rudy Beltran

1/2 Victoria Elizondo 1/2 Fidel Gonzalez 1/2 Melici Garcia

1/3 Madeline Martinez 1/3 Randy Vasquez 1/3 Genoveva Gomez 1/3 Sylvia Valdez 1/3 Roman Barrera 1/3 Maggie Longoria 1/3 Esmeralda Almager 1/3 Gilbert Carrizales 1/3 Melissa Pardo 1/4 Juanita (Janie) Trevino 1/4 Kash Alvarez 1/4 Ernest Esparza (KOC 11807) 1/4 Nicholas Estrada (KOC 11807) 1/4 Rudy Esparza 1/4 Armando Luna 1/5 Stella Esparza 1/5 Andrea Armenta Martinez 1/5 Alianna Juarez 1/5 Peggy Vasquez 1/5 Joshua Flores 1/6 Anna Lopez 1/6 Debbie Vasquez-Cerda 1/6 Edward Ortiz 1/6 Mary Cadena 1/6 Leonel Vela Sr. (KOC 11807) 1/7 Leana Martinez 1/8 Lupe Ortiz 1/8 Marissa Vasquez 1/8 Tammy Torrez 1/8 Charlie Rodriguez 1/9 Daniel C. Castro 1/9 Margarita Cavazos 1/9 Victoria Martinez 1/10 Angie Beltran 1/10 Erica Montez 1/10 Herman J. Hernandez II (KOC 11807) 1/10 Rachel Hernandez 1/11

Joe L. Vasquez 1/11 Daniel Castro Sr. 1/12 Michelle Beltran Tijerina 1/12 John Briones 1/12 Baleigh Pugh 1/12 Crystal Gonzales 1/14 Armando Rodriguez KOC 11807 1/15 Josie Jimenez 1/15 Cecil Martinez 1/15 Jorge Juarez 1/15 Aliyah Martinez 1/16 Isaiah Vasquez 1/16 Jacinto Vasquez Sr. 1/16 Mallolo Gonzales, Jr. 1/17 Brandon Aaron Leal 1/17 Susano Baca Jr. 1/17 Rev. Martin Piña 1/18 Bobby Bell 1/19 Sylvester”Sly” Ochoa 1/20 Jacob Flores 1/20 Miranda Lynn Gomez 1/20 Irene Guerrero 1/20 Ester Calderon 1/20 Isaiah Deleon 1/20 Elena Carmona 1/21 Andy Vasquez 1/21 Adela Lucero 1/21 Janie Castillo 1/21 Erick Castillo 1/22 Carlos Perez 1/22 Lupe Quintanilla 1/22 Benny Delgado 1/22 Nena Ortiz 1/23 Randy Vasquez 1/23 Steve Ortiz

1/23 Lily Aguilar 1/24 Pauline Chavez 1/24 Joe Castillo 1/24 Elisa “Chata” Lucero 1/24 Greg Castillo 1/24 Jason Garcia 1/25 Matthew Solano 1/25 Jazmynn Hernandez 1/26 Leah Montez 1/26 Guadalupe Flores KOC 11807 1/27 Janie Hernandez 1/27 Gabby Molina 1/27 Rickey Romero 1/27 Rosalinda Muñiz 1/27 Mary Tienda 1/27 Sonya Trevino 1/28 Cecelia Ramonez 1/28 Jose Leal 1/28 Dee Dee Montez 1/28 Silvia Castro 1/30

Lubbock News from a Latino Perspective

To submit news and info: www.latinolubbock.net/have-a-story Or, email: news@latinolubbock.net Website: www.latinolubbock.net Social Media: www.facebook.com/LatinoLubbock twitter.com/latinolubbock www.instagram.com/latinolubbock

Write us at: Latino Lubbock Magazine P. O. Box 6473 Lubbock, TX 79493

Online Calendar www.latinolubbock.net/events STAFF

Publisher/Owner

Christy Martinez-Garcia

Sales Consultants Bridge Communications Distribution Frank Garcia, Rosario Smith, Luis & Amanda Peralez, Esdras Mendez CONTRIBUTORS En Aquellos Días Rosario Smith Forward in Christ Pastor Josh Ramirez My College Experience Seeking writer A Teen's View Rocco Martinez

Opinion Pieces

Individuals interested in writing an Opinion piece* may contact news@latinolubbock.net. Please include your name, contact number, and subject. *NOTE: Op-ed pieces are scheduled one to two months ahead, and are at the discretion of the publisher. Latino Lubbock Magazine is published monthly, 12 months per year, and distributed usually the first and second day of each month. With 100,000 readers per month. Over 300 distributions points in LBK, and in out of town delivery in Plainview, Hale Center, Cotton Center, Abernathy, New Deal, Idalou, Wolfforth, Morton, Ralls, Crosbyton, Lamesa, Slaton, Littlefield, Brownfield, Shallowater, O'Donnell, Tahoka, Anton, Lorenzo, and Levelland. Now in Midland and Odessa. Bilingual (English 60%/Spanish 40%). This publication is Hispanic, woman-owned and locally operated.

Copyright 2025 by

Latino Lubbock Magazine, LLC

ALL RIGHTS RESERVED. Absolutely no part of this periodical may be reproduced without the consent of Latino Lubbock Magazine. This periodical’s name and logo, and the various concepts, titles and headings therein, are trademarks of Latino Lubbock Magazine.

Editor’s Note: The terms “Latino” and “Hispanic” are used interchangeably by the U.S. Census Bureau and by Latino Lubbock throughout this publication to identify persons of Mexican, Puerto Rican, Cuban, Central and South American, Dominican, and Spanish descent; they may be of any race.

Certified

January/enero 2026, Vol. 20, Issue 1

Copyright 2026 by Latino Lubbock Magazine

All Rights reserved.

January/enero 2026, Vol. 20, Issue 1

Page 3

Word from the Publisher/mensaje de nuestra fundadora

2026 Adelante Awards Querídos lectores...

L atino Lubbock Magazine is celebrating our 20th year! We couldn't have done it without

you!

I still recall returning to Lubbock and deciding that there was a need for a publication to serve the Hispanic community. I met with various folks, who gave me great input including Tavita Dorow who agreed that I should call it Latino Lubbock Magazine.

Another friend helped me come up with our catch phrase, "Lubbock News from a Latino Perspective." It was important to understand and commit to what folks wanted in a publication and here we are!

We've had the privilege to serve our readers and our community and have strived to live up to your expectations. And let me tell you there have been ever-growing changes over these years.

We’ve covered and reported so many exciting stories and events. We’ve opened our pages to different organizations, and individuals, and have been blessed by those who invest their advertising dollars in us. THANK YOU for your support. We look forward to what the future holds and the opportunities that come our way.

We are excited to celebrate our 20th year and I ask that you continue to share your stories, news to Latino Lubbock Magazine! Please make sure to share our publication with family and friends of all generations, ethnicity, and backgrounds as we must unite our communities, as we move into the future and co-exist!

And as we turn yet another chapter in this book of life, let us embrace 2026 as the year of new opportunities – for your family, community, country, and self.

My grandmother always said we must look away from the past and look forward as we approach the New Year. She explained that if we lived our lives right, there would be no regrets. So, as we end 2025, hopefully, we have learned valuable lessons and are more prepared to navigate the ever-changing world, and the aftereffects of the political chaos, the economy, and all hurdles that our society has experienced.

Further, Latino Lubbock Magazine continues to offer news and information to our readers in print and digitally, despite overcoming a printer shutdown. We remain a free publication and encourage our readers to also utilize our online publication at www.latinolubbock.net Also, congrats December graduates, and to those seeking a higher education. Don't be discouraged by the divisive, entitled and insecure ACHIEVE YOUR DREAMS! Thank You to my husband Frank Garcia, and my daughter Amaris Garcia. Thank you for your unending encouragement, and always believing in Latino Lubbock Magazine and in me.

Those who know me know I'm committed to service above self. As the publisher of Latino Lubbock Magazine, the founder of Los Hermanos Familia, a nonprofit organization committed to strengthening families, and building community, and serving as the District 1 City Council representative and as Mayor ProTem. I'm committed to my service to you and have always demonstrated that. I always trust in God's timing and am grateful to do His good work and serve as a vessel giving Him glory!

More so, I continue to be grateful to our awesome readers. Y como siempre, Latino Lubbock is committed to our community. We are grateful to be 100,000 readers strong and appreciate our advertisers who help make it possible to keep our publication free. Read us online at www. latinolubbock.net Till next month, thank you for your support and may God bless you! ¡Gracias por su apoyo! Que dios los bendiga. PEACE and random acts of kindness. Que las bendiciones de dios estén contigo siempre! ¡Happy New Year y Feliz Año Nuevo!

Sinceramente, Christy Martinez-Garcia Publisher & Latino Market Specialist “Lubbock News from a Latino Perspective” Celebrating 20 Years of Commitment to our Community

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Calling for Nominations

os Hermanos Familia (LHF) honor Sonny Garza.

L of Lubbock will begin accept- The Adelante Award proing nominations for the 11th An- gram is an initiative of nual “Adelante Awards,” a recognition program that will showcase and honor Hispanic men in the Lubbock and surrounding community, who excel in their careers and volunteer efforts on January 15th.

Individuals will be selected in the following categories: Education, Medical, Business Owner, Professional, First Responder, Military/ Veteran, Church, Civic/Volunteer, Media, Arts & Entertainment, Athlete/ Athletics Supporter, College Young Adult, and Youth.

Members of the community can submit a nomination for an individual in the respective category, and an independent, anonymous panel of judges will determine the recipients.

In addition, a Lifetime Achievement Award honors an individual who has continuously paved the trail for others. This year, it will

Los Hermanos Familia a local nonprofit established in 2008. The organization began with the annual, “Vamos a Pescar, Let’s Go Fishing” event, which uses fishing as a hook to bring families together. The event was inspired when a last request to go fishing with the entire family was filled by Frank Garcia, whose father, the late Gonzalo Garcia Sr., made a day before his death. In 2025, it drew almost 4,000 participants.

This year the event will be cochaired by Christy Martinez-Garcia & Rosa Llanas.

The Adelante Awards Gala is LHF's largest fundraiser and benefits many of its programs.

And this year's gala theme will be "Cielito Lindo" and will be held Friday, May 1, 2026. The theme will follow the observance with a Mexican Fiesta.

"As a community it is important to recognize these men who are blazing the trails for others," said Martinez-Garcia.

They invite the public to consider nominating individuals from their organization, business, workplace, or church communities whom they believe deserve such recognition.

Online nominations open January 15, 2026 and can be done at www.loshermanosfamilia.org To be a sponsor or for ticket information, please contact (806) 792-1212, or visit www.loshermanosfamilia.org.

Garza Named LHF's 2026

Lifetime Achievement Recipient os Hermanos Faexample of tenacity and L milia (LHF) of striving to reach new Lubbock is proud to heights in his career, announce that Alex Martinez will be the 2025 Lifetime Achievement Award recipient at the 10th Annual Adelante Awards.

The Lifetime Achievement Award honors an individual who has continuously paved the trail for others. This is the only award that is selected by the LHF board.

Sonny serves as a Senior Vice President/Commercial Lender at City Bank for the last twenty Two ( 22 years) .

For nearly four decades, Sonny has helped individuals in Lubbock and across the South Plains secure funding for their home, business, and other commercial needs.

Prior to joining City Bank, Sonny worked for the Federal Deposit Insurance Corporation and another prominent Texas bank.

"Sonny has not only been an

but he has also been involved in improving his community. We are glad to recognize him for his example and service, " said Christy MartinezGarcia, LHF President.

"In recognition of his dedication to reaching career goals and serving in the community Sonny has been an inspiration to many and invite the public to join us as we honor him and other nominees at the Adelante Award Gala, May 1, 2026."

To become a sponsor or for ticket info, please contact (806) 792-1212, or visit www.loshermanosfamilia.org.

Latino Lubbock Magazine is Hispanic Owned & Operated

Important Numbers Police (Non-Emergency) call (806)763-5333 Fire (Non-Emergency) call (806) 765-5757 Emergencies call 9-1-1 Program/Service info, call 2-1-1 City services, call 3-1-1 City - call (806)775-3000. www.ci.lubbock.tx.us County - call (806)775-1000 www.co.lubbock.tx.us LISD - call (806)766-1000 www.lubbockisd.org Latino Lubbock Magazine (806)792-1212 news@latinolubbock.net www.latinolubbock.net

Community & Event Brieflies

FRESH CUT CHRISTMAS TREE RECYCLING the Solid Waste Services department will accept fresh cut Christmas trees for recycling.

Trees will be accepted at four permanent drop-off locations.

Residents are asked to remove all decorations, the metal stand, and any plastic before placing the fresh-cut Christmas tree in the roll-off located outside the gates at the 208 Municipal Drive, 1631 84th Street, 7308 Milwaukee, and 4307 Adrian Street drop-off locations. The landfill will mulch the fresh cut trees.

Throughout the month of January, the roll-offs will be located inside the gates and residents can drop-off fresh-cut Christmas trees from 8 a.m. - 5:30 p.m.

Monday - Saturday.

Majority of Latinos Say It's A Bad Time to be Latino or Hispanic in America

wo in three Latinos feel it is are Latino or Hispanic, up from 21 to 27, 2025, by Ipsos using our the 2025 March Supplement of T a bad time to be Latino or 39% in June 2022.

KnowledgePanel®. This poll is the Current Population Survey Hispanic in America, according to Nearly a third (31%) report that based on a nationally representative (CPS), with language dominance

a new Axios/Ipsos poll conducted recent ICE actions have changed probability sample of 1,123 Latino/ benchmark derived from the in partnership with Noticias how they go about their day-to-day Hispanic adults aged 18 or older in 2023 American Community Telemundo. This represents a sharp life. Among those who say they’ve the United States.

Survey (ACS). The political party increase in unease and uncertainty changed their daily routine, 88% No respondents were removed identification benchmark came about their place in society over say these changes have made their from the final data for refusing all from the 2025 Pew’s National the last year. The poll, conducted life more difficult. of the survey items.

Public Opinion Reference Survey among over 1,100 Latino/Hispanic Overall, 51% believe current The survey was conducted using (NPORS) with additional family Americans, also finds fewer Latinos deportation efforts are targeting all KnowledgePanel, the most well- income adjustments among Latino/ feel like they can live the “American Latinos, including U.S.-born and established online probability- Hispanic adults for better alignment Dream” compared to the past few legal residents. based panel that is representative with CPS estimates. years. These shifts in opinion come Support for giving the president of the adult U.S. population. Our as roughly one in three Latinos authority to shut U.S. borders recruitment process employs The weighting variables and indicate they have changed how based on migrant flow has dropped an addressed-based sampling categories were as follows: Gender (Male, Female) by Age HUB CITY BOOK CLUB: CH. 2 they go about their daily life due sharply to 44% from 64% in March methodology using the latest Delivery Sequence File of the USPS (18-29, 30-44, 45-59, 60+) (Bilingual) Read "The Last Thing He Told to recent immigration enforcement 2024.

3. Cost of living continues to – a database with full coverage Education (Less than High School, Me " by Laura Dave before the meeting efforts and many express concerns and come discuss this book with us over about their own physical safety or dominate Latinos’ list of concerns. of all delivery points in the U.S. High School, Some College, some light refreshments. Books in Eng- that of a loved one.

Inflation and cost of living remain Households invited to join the Bachelor’s degree or higher) lish and Spanish will be available at the Detailed Findings: the top concern at 51%, far outpacing panel are randomly selected from Language Dominance (English Maggie Trejo Supercenter, 3200 Am1. For the first time in the Axios/ worries about immigration (29%) all available households in the U.S. Dominant, Bilingual, Spanish herst St On 1/14/2026, 10:30 - 11:30 a.m. Ipsos survey, a majority of Latino and healthcare (26%).

Persons in the sampled households Dominant) Four in five (83%) say the U.S. are invited to join and participate Latino/Hispanic Origin (Mexican, FRIENDS OF LIBRARY BOOK Americans say it is a "bad time" SALE where you can buy gently used to be a Latino or Hispanic person government should prioritize in the panel. Those selected who Puerto Rican, Cuban, Others) Household Income (Under books for as little as 25 cents! Friday shop- in America. Fewer than half now getting inflation and prices under do not already have internet ping is open to FOL members only. Satur- believe they can live the American control, with 43% calling it "most access are provided a tablet and $50,000, $50,000-$99,999, day shopping is open to the public. Cash, Dream. important,” the highest rating internet connection at no cost to $100,000 and over) checks, credit, and debit cards accepted.

The share who say it is a “bad among all issues tested. the panel member. Those who join Census Region (Northeast, On 1/23/2026, 9 a.m. – 2 p.m., at Mahon time” to be Latino or Hispanic in Nearly half (48%) report making the panel and who are selected to Midwest, South, West) Library; 1306 9th St. the United States stands at 65%, up major changes to how they live participate in a survey are sent a Metropolitan Status (Metro, NonFALL & WINTER IRRIGATION 25 points from March of 2024 when due to cost increases in the last unique password-protected log-in Metro) six months, while 33% say their used to complete surveys online.

Political Party Identification GUIDELINES EFFECTIVE IN EF- 40% expressed this view.

Among Latinos there are personal financial situation is worse As a result of our recruitment (Republican, Lean Republican, FECT The City’s annual fall and winter irrigation restrictions become effective on pronounced differences in views compared to a year ago (15% say and sampling methodologies, Not Lean/Refused, Lean Democrat, will continue through March 31, 2026. Year by partisanship: 84% of Democrats better; 48% say it has not changed). samples from KnowledgePanel Democrat) round irrigation restrictions reduce the say it is a bad time to be Latino/ 4. Latinos are relatively split on cover all households regardless peak demand on our water system. Irriga- Hispanic compared with 68% which political party is doing a of their phone or internet status The margin of sampling error is tion restrictions during the fall and winter of independents and 32% of better job managing the economy. and findings can be reported with plus or minus 3.2 percentage points conserve water and minimize hazardous Republicans.

When asked which party is good a margin of sampling error and at the 95% confidence level, for road conditions during freezing weather.

Fewer than half of Latinos (44%) for the U.S. economy, Latinos are projected to the general population. results based on the entire sample BASIC ENGLISH CLASS – Clase now believe they can achieve the roughly split (27% Democratic KnowledgePanel members receive of Latino/Hispanic adults. The de Inglés – aprender Inglés básico, 3211 American Dream, a sharp decline Party vs. 24% Republican Party); a per survey incentive, usually margin of sampling error takes 58th Street, (east of Indiana) Lubbock. from 53% who said this in March 23% say neither party is good for the equivalent of $1 (though for into account the design effect, Horas: Cada Miércoles a las 7:30-8:30 de 2024 and 61% who expressed the economy. some it is $2) in points, that can be which was 1.18. The margin of la noche. 806-239-5352 GRATIS!! this view in March 2022. There's The Democratic Party has gained redeemed for cash or prizes. Two sampling error is higher and varies CLASES DE INGLÉS COMO SE- currently a gap between age groups, a slight edge over the GOP on email reminders were sent to hard- for results based on sub-samples.

GUNDA IDIOMA La Literacia de Lub- with 55% of Latinos 50 and older immigration (30% vs. 21%). In to-reach members. Hard-to-reach In our reporting of the findings, bock (Literacy Lubbock) ofrecen clases believing they can achieve the 2024, ratings of the two parties on is defined as 18-29 years old, less percentage points are rounded off gratis de inglés como segundo idioma American Dream compared to just immigration were about evenly split than high school, did not vote in to the nearest whole number. As a (23% vs. 22%). the 2024 presidential election, or result, percentages in a given table (English as Second Language) para la 38% of those under 50. comunidad. Todos los adultos están bienIn line with these more negative By a 32% to 20% margin, more self-identified as Republicans or column may total slightly higher or venido en estas clases. Para más infor- views, just 40% say the United Latinos say the Democratic Party, lean Republicans. The remainder of lower than 100%. In questions that mación, llame a (806) 775-3636.

States makes them feel like they rather than the Republican Party, the sample received one reminder permit multiple responses, columns may total substantially more than IMMIGRATION SERVICES If you belong here, down from 51% in represents people like them. email.

The study was conducted in 100%, depending on the number of need help with immigration issues call 806- March 2024 and 57% in March However, the Democratic Party’s 2022. Latinos ages 50 and older advantage on this measure has both English and Spanish. The different responses offered by each 741-0409. are notably more likely to strongly narrowed somewhat in the last year; data were weighted to adjust respondent.

SERVICIOS DE INMIGRACIÓN agree that they belong than younger in March 2024, Democrats held a for gender by age, education, Si necesitan ayuda con asuntos de inmi- Latinos.

20-point advantage on this measure. language dominance, Latino/ For more information on this news gración llame a este numero (806) 7412. Concerns over physical safety Hispanic origin, household income, release, please contact: 0409. are on the rise.

About the Study Census region, metropolitan status, Mallory Newall More than half (53%) of Latinos The Axios/Ipsos poll was and political party identification. Vice President, US 2-1-1 NON-EMERGENCY QUESTIONS 2-1-1 is a free help line answered say they are worried that they conducted in partnership with D e m o g r a p h i c b e n c h m a r k s , Public Affairs 24 hours a day, 7 days a week, which will or someone they love will be Noticias Telemundo from October among Latino/Hispanic adults +1 202 374-2613 aged 18 or older, came from Mallory.Newall@ipsos.com link you to health and community services. physically attacked because they Copyright 2026 by Latino Lubbock Magazine All Rights reserved.

January/enero 2026, Vol. 20, Issue 1 Page

5

Politics/ política

MALDEF Statement On Supreme Court

Order Allowing New TX Redistricting Maps for 2026

he U.S. Supreme Court granted the voting strength of Latino voters, somehow permanent and immutable, T a stay of a district court order when the Legislature approved and elevating the importance of that had blocked Texas’ mid-decade the new maps. The case, LULAC a proffered alternative map to

OUR OBJECTIVE “Strengthening Families, Building Community” Join our efforts and become a member today.

congressional redistricting plan, clearing the way for the new map to be used in the 2026 elections.

The ruling comes in MALDEF’s challenge to Texas’ unprecedented and unlawful attempt to redraw congressional district lines rather than use maps that Texas drew in 2021, a maneuver that racially gerrymandered Latino voters and diminished their voting power in violation of the U.S. Constitution and the federal Voting Rights Act. Texas lawmakers approved the mid-decade maps in August 2025 in response to a letter from the U.S. Department of Justice urging the state to dismantle districts because of their racial makeup. On Nov. 18, a U.S. district court panel of three judges blocked the maps from being used in the upcoming Texas primaries. In its order, the trial court concluded that the plaintiffs would be able to prove at trial that Texas had racially gerrymandered the maps.

MALDEF was in the midst of a legal battle challenging Texas’ 2021 congressional maps, arguing that those maps diluted

v. Abbott, in which MALDEF represents LULAC as well as a coalition of Latino organizations and voters, was tried earlier this year before Texas capitulated to a demand by the Trump Department of Justice to redraw the maps.

Please attribute the following statement to Thomas A. Saenz, MALDEF president and general counsel: “Today, the Supreme Court provided yet another incentive for guerilla tactics in the voting rights realm by signaling electoral line drawers nationwide that they should delay drawing maps until the very last possible moment; by doing so, they can avoid any complete and fair analysis of the legality of their lines, and secure a shadowdocket decision overly deferential to such irresponsible line-drawing.

Unfortunately, the main victims of this guerilla tactic are nothing less than justice, fairness, and democracy.

“The stated views in the concurring opinion are even more troubling, reflecting the perverse view that racial skew in partisan adherence is

talismanic status. With respect to the first, history shows that racial minorities’ party preferences do change over time; thus, any party that refuses to adjust its views, as should occur in a democracy, to attract more adherence from significant minority voting communities should not be rewarded for such raciallytinged recalcitrance in federal jurisprudence. With respect to the latter, the concurring justices fail to see an obvious distinction between the ordinary redistricting context at turn of the decade when the current map is outdated, malapportioned, and legally unusable, and the context for mid-decade redistricting when the current map – the 2021 map in Texas, for example – remains properly apportioned and serviceable for the imminent election.”

“Today’s occurrence proves yet again that reform of the shadow docket is imperative. Every misuse of it further undermines democracy and the rule of law.”

“We will continue to challenge the Texas redistricting plans, both at the U.S. Supreme Court and in the trial court, with the goal that all Texas voters have a real chance to elect their representatives,” said Nina Perales, MALDEF vice president of litigation and lead counsel for LULAC.

UnidosUS Applauds Bipartisan Re-introduction of the DREAM Act

s a national organization long commitResearch widely underscores the undeniable A ted to an immigration system that val- contributions made by Dreamers. Nearly 91% ues dignity and human rights and supports of DACA recipients ages 25 and older are em-

Page 6

policies that broaden ways for people to enter the U.S. legally, UnidosUS welcomes the reintroduction of the DREAM Act. UnidosUS President and CEO Janet Murguía issued the following statement in response: “I applaud U.S. Senators Dick Durbin of Illinois and Lisa Murkowski of Alaska for re-introducing the DREAM Act in the U.S. Senate, a step toward stability for the Dreamers that call this country home. These young people are American in every way except on paper. They are students, educators, health care workers and essential community members who enrich and contribute to our nation, and who deserve a pathway to citizenship through this proposed bipartisan legislation.

After years of inaction, we urge Congress to take this opportunity to advance one of the most broadly supported immigration reforms in the country.”

Email your news and information to news@latinolubbock.net

ployed, strengthening key sectors throughout the country.

Additionally, this proposed legislation would strengthen our nation’s economy. Creating pathways to citizenship could add $1.7 trillion to the GDP over the next decade, generate 438,800 jobs and raise eligible individuals’ wages by $4,300. According to the Center for American Progress, this would boost the wages of all other American workers by $700 — a clear win for our nation’s economic prosperity and future.

As the nation’s largest Latino civil-rights and advocacy organization, UnidosUS has long championed protections and permanent solutions for Dreamers, publicly endorsing the DREAM Act in Congress and its importance for DACA recipients, and calling for a pathway to citizenship as a core part of fair, humane immigration reform.

Gas Prices Less that $2 in Lubbock

ith an estimated 8.7 million Texans W hitting the road for Christmas and New Years, gas prices continue to fall at the

perfect time.

As of late December 2025, the average price for regular gas in Texas is hovering around $2.41 to $2.45 per gallon, slightly lower than a week or month prior, with national averages higher, making Texas one of the states with the cheapest gas, thanks to local oil production and lower taxes, though prices fluctuate daily. There's even better news for Lubbock drivers: the lowest gas station prices is $1.91.

Lubbock beats Dallas when it comes to gas prices in the state's major metropolitan areas. A gallon of regular gas there runs drivers $2.43 a gallon compared to $2 in the Hub City.

Average cost of regular gas in major Texas

cities as of Dec. 28, 2025: Lubbock: $2.098 a gallon El Paso: $2.80 a gallon Dallas: $2.64 Austin-San Marcos: $2.53 San Antonio: $2.50 Houston: $2.43 The average diesel price in Texas is approximately $3.07 per gallon as of late December 2025. This price is down from the previous week's average of $3.08 and significantly lower than the month-ago average of $3.26. Regional averages may vary slightly, with some areas seeing prices closer to $2.44.

Lubbock drivers are getting more relief at the pump. We're also paid 30 cents less a gallon compared to a year ago.

Observations for 2026 MLK Day Scheduled in Lubbock

artin Luther King, Jr. Day is a M United States holiday marking the birthdate of Rev. Dr. Martin

Luther King, Jr., observed on the third Monday of January each year, around the time of King's birthday, January 15. King was the chief spokesman for nonviolent activism in the civil rights movement, which successfully protested racial discrimination in federal and state law. He was assassinated in 1968.

The Martin Luther King Commemorative Council of Lubbock, Inc. invites the public to celebrate the legacy

of Dr. Martin Luther King, from January 15, 2026 thru January 19, 2026.

Events for this celebration will be as follows: Friday, January 16th – Individual of Distinction Award Banquet, 6;30 P.M. Lubbock Memorial Civic Center (1501 Mac Davis Lane); Saturday, January 17th – Citywide Community Choir Musicalt, 6:30 P.M. Civic Center; Sunday, January 18th – Citywide Service, 5 P.M. Civic Center. Special guest - Dr. Ralph McCormick.

MLK Day of Service will be observed Monday, January 19,2026.

LBK Downtown Park Holds Ground Breaking

he Lubbock Downtown Park endowment to keep the park thriving for T Conservancy officially broke ground decades. on Pickering Park, a transformational green Construction is underway, with Teinert space that will reshape the heart of downtown for generations.

This $12.1 million, privately funded project reflects a powerful community effort among individuals, foundations, corporations & partners. So far, $9.7 million has been raised to fully fund construction & reach nearly 80% of the overall fundraising goal. Remaining funds will support a long-term operational

Construction serving as general contractor & completion is expected in 9–10 months.

Once finished, Pickering Park will include Feature Stage Pavilion, Family Zone, Art Zone, Event Greenspace, Pet Park, Rock Garden, Shady Plaza, Food Truck Grove & Game Zone — creating a vibrant, welcoming destination in downtown Lubbock.

Copyright 2026 by Latino Lubbock Magazine

All Rights reserved.

January/enero 2026, Vol. 20, Issue 1

Page 7

Page 8

Opportunity/Oportunidad

New Year’s Resolutions Planning is Best Way to Start

hances are, at some time in your life C you’ve made a New Year’s Resolution - and then broken it. This year,

stop the cycle of resolving to make a change, but not following through. Here are 10 tips to help get you started.

1. Be realistic: The surest way to fall short of your goal is to make your goal unattainable. For instance, resolving to never eat your favorite desserts again could be a bad choice.

Strive for a goal that is attainable.

2. Plan ahead: Don’t make your resolution on New Year’s Eve. If you wait until the last minute, it will be based on your mindset that particular day. Instead, it should be well planned before December 31 arrives.

3. Outline your plan: Decide how you will deal with the temptation to skip the exercise class, or just have one more cigarette.

4. Make a “pro” and “con” list: It may help to see a list of items on paper to keep your motivation strong. Develop this list over time, and ask others to contribute to it.

Keep your list with you and refer to it when you need help keeping your resolutions.

5. Talk about it: Don’t keep your resolution a secret. Tell friends and family members who will be there to support your re-

solve to change yourself for the better. The best case scenario is to find yourself a buddy who shares your New Year’s Resolution and motivate each other.

6. Reward Yourself: This doesn’t mean that if your resolution is to diet you can eat an entire box of chocolates.

Instead, celebrate your success by treating yourself to something that you enjoy.

7. Track your progress: Keep track of each small success you make toward reaching your larger goal. Short-term goals are easier to keep, and small accomplishments will help keep you motivated.

8. Don’t Beat Yourself Up: Obsessing over the occasional slip won’t help you achieve your goal. Do the best you can each day, and take them one at a time.

9. Stick to it: Experts say it takes about 21 days for a new activity, such as exercising, to become a habit, and 6 months for it to become part of your personality.

10. Keep trying: If your resolution has totally run out of steam by mid-February, don’t despair. Start over again! There’s no reason you can’t make a “New Year’s Resolution” any time of year.

Resoluciones de año nuevo

o más probable es que en algún momensea un secreto. Dile a tus amigos y familiares L to de tu vida hayas hecho una resolución que estarán allí para apoyar tu determinación de año nuevo y luego la hayas roto. Este año, de cambiarte para mejor. El mejor escenardetener el ciclo de resolución para hacer el cambio, pero no seguir adelante. Aquí tienes 10 consejos para ayudarte a empezar.

1. Sea realista: la forma más segura de no alcanzar su objetivo es lograr que su objetivo sea inalcanzable. Por ejemplo, la solución para nunca comer tus postres favoritos de nuevo podría ser una mala elección. Esforzarse por alcanzar un objetivo que sea alcanzable.

2. Plan por delante: no hagas tu resolución en la víspera de año nuevo. Si esperas hasta el último minuto, estará basado en tu mente en ese día en particular. En cambio debería estar bien planeado antes de que llegue el 31 de diciembre.

3. Resumen su plan: decidir cómo se va a tratar con la tentación de saltarse la clase de ejercicio, o simplemente tener un cigarrillo más.

4. Hacer una lista " Pro " y " con puede ayudar a ver una lista de artículos en papel para mantener su motivación fuerte. Desarrolla esta lista a lo largo del tiempo, y pide a otros que contribuyan a ella. Mantenga su lista con usted y se refiera a ella cuando necesite ayuda para mantener su determinación.

5. Habla de ello: no dejes que tu resolución

io es encontrar un amigo que comparta su resolución de año nuevo y se motive mutuamente.

6. Recompensa a ti mismo: esto no significa que si tu resolución es a dieta puedes comer una caja entera de chocolates. En lugar de eso, celebra tu éxito por a algo que te guste.

7. Realiza un seguimiento de tu progreso: haz un seguimiento de cada pequeño éxito que haces para alcanzar tu objetivo más grande. Los objetivos a corto plazo son más fáciles de mantener, y los pequeños logros le ayudarán a mantener su motivación.

8. No te vencer a ti mismo: obsesionarse con el desliz ocasional no te ayudará a alcanzar tu objetivo. Haz lo mejor que puedas cada día, y toma uno a la vez.

9. Palo: los expertos dicen que toma unos 21 días para una nueva actividad, como el ejercicio, para convertirse en un hábito, y 6 meses para que sea parte de tu personalidad.

10. Sigue intentándolo: si tu resolución se ha terminado totalmente de vapor a mediados de febrero, no te desesperes. Vuelve a empezar! No hay razón por la que no puedas hacer una "Resolución de año nuevo" en cualquier época del año.

Copyright 2026 by Latino Lubbock Magazine

All Rights reserved.

January/enero 2026, Vol. 20, Issue 1

Page 9

Wellness/ bienestar

Garrison Launching

Dementia Care Program

his January, the Garrison Institute communities across Texas.

T onAging is launching an exciting Dementia Care ECHO Program new virtual series for rural healthcare Schedule:

Flu Shot Get Yours Today!

he flu is the seventh leading such as diabetes and asthma, T cause of death among Lati- more prevalent among Latinos, nos 65+. can lead to serious complications.

Everyone six months or older to get vaccinated, too. Only three in 10 Hispanics got a flu shot last year, a concern because diseases

Now just one shot is needed — the H1N1 vaccine is included — and a version for those age 65 or older is available.

Vacuna contra la gripe ¡Consígala hoy!

a gripe es la séptima causa pante porque con enfermedades L más común de muerte entre como la diabetes y el asma tan los latinos mayores de 65 años. comunes entre los latinos, puede Todos a partir de los seis meses de edad lo hagan. Sólo tres de cada 10 latinos la recibieron el año pasado, lo que es preocu-

haber complicaciones. Ahora, sólo se necesita una inyección y existe una nueva de alta dosis para los mayores de 65 años.

Get vaccinated! ¡Vacunarse!

providers called Dementia Care ECHO Program.

Dementia Care ECHO Program runs Wednesday, January 28, 2026 Wednesday, April 8, 2026, and is a 6 session virtual learning series.

This program is presented in partnership with the GIA, Texas Tech University Health Sciences Center's Office of Rural & Community Health, and the Alzheimer's Association. It will equip clinicians with today's best tools for early detection, diagnosis, care strategies, and communication around Alzheimer's and related dementias (ADRD).

Each session of the series will be formatted as a collaboration between presenters and attendees. The sessions will begin with a didactic presentation by an expert in the field, and will be followed by a collaborative discussion with participants and experts on real world scenarios from their practices.

All participants are eligible to receive CMEs and CNEs from TTUHSC for time spent in the program.

Please help us promote the Dementia Care ECHO Program by sharing information with any physicians or nurses you know who work in rural

-Wednesday, January 28, 2026 12:00 p.m. - 1:00 p.m.

CST | "Dementia 101: Mapping The Cognitive Landscape" -Wednesday, February 11, 2026 12:00 p.m. - 1:00 p.m. CST | "Protecting Minds: Risk Reduction Strategies" -Wednesday, February 25, 2026 12:00 p.m. - 1:00 p.m. CST | "SpottingThe Signs: Early Detection & Diagnosis" -Wednesday, March 11, 2026 12:00 p.m. - 1:00 p.m. CST | "Managing The Journey: Evidence Based Care For ADRD" -Wednesday, March 25, 2026 12:00 p.m. - 1:00 p.m. CST | "Talking About Dementia: Communication & Shared Decision Making" -Wednesday, April 8, 2026 12:00 p.m. - 1:00 p.m. CST | "From Knowledge To Action: Implementing Change In Practice" To register visit: https:// app.smartsheet.com/.../ b8ecf51046f149779147c4c8f4...

Have questions? Contact the Project ECHO Team: ProjectECHOLub@ TTUHSC.EDU.

he month of January is usuT ally a period of critical blood shortages. People stop donating

winter months.

Help ensure that this lifesaving resource is readily available to patients during this time. Find a location to give blood and schedule your lifesaving donation appointment

National Blood Donor Month

blood during the holidays and when they get sick during cold and flu season. Blood drives also get snowed out during the

Mes Nacional del Donante de Sangre l mes de enero suele ser un los meses de invierno.

E

período de escasez crítica de sangre. Las personas dejan de donar sangre durante las festividades y cuando se enferman durante la temporada de resfriados y gripe. Las campañas de donación de sangre también se cubren de nieve durante

Page 10

Ayude a garantizar que este recurso que salva vidas esté fácilmente disponible para los pacientes durante este tiempo. Encuentre un lugar para donar sangre y programe su cita de donación para salvar vidas hoy.

Vive tu vida, Get Up Get Moving!

Noticias de salud/ Health News WOMEN'S HEALTH SEMINAR Presented by the Inside Out Foundation, on 1/10/2026, 9 AM – 2 PM. Register at https://theinsideoutfoundation.org/ FREE DIABETES NUTRITION CLASS If you are living with diabetes, Community Health Center of Lubbock offers a Nutrition class! Starts January 26, 2026 from 10am-11am, at Large Conference Room, 2nd floor at CHCL, 1610 5th St. To reserve your spot, please call Yvonne @ (806)765.2611 ext. 1301.

HEALTH STORY TIME Come enjoy a fun and interactive Health Storytime presented by second-year medical students from Texas Tech University Health Sciences Center! Children will enjoy a read-aloud of Bear Feels Sick and learn about healthy habits--like handwashing and covering coughs-- followed by a short hands-on activity. Join us for learning, laughter, and healthy fun! On Jan. 6, 2026, 10:30 a.m. to 11 a.m., at Mahon Library. For ages 3-6.

ZUMBA Zumba (Monday & Wednesday Night 6:00pm Classes), Zumba Toning (Tuesday Night 6:00pm Classes), and Zumba Step (Thursday Night 6:00pmClass) at 4020 30th St. HEALTHBEAT EQUIPMENT brings the best of the gym to the great outdoors at Buddy Holly Lake of Cesar Chavez Drive. The outdoor fitness equipment is available to the public and has 10 pieces of fitness equipment. This is a project of Los Hermanos Familia. FREE. FREE CLINIC Lubbock Impact holds a free doctors clinic every Wed. at 34th Street and Boston Avenue. Registration begins at 4 PM. Patients must be 18 and older and medically uninsured to receive free medications and doctor visits.

Call (806) 799-4320.

FREE SICK CHILDREN'S CLINIC is a free, all-volunteer clinic that treats sick children up to age 15 at 10th Street and Avenue A. Prescriptions at the on-site pharmacy are free. Call 762-1805 for more info.

FAITH BASED AA for Lubbock and the surrounding area, Thurs. from 6:308:00 P.M. and Sundays from 7-8 P.M. Call 806-793.3336.

Health/ salud

Health Checklist 2026 The Doc or Is In

ew year, new life! ImagN ine starting 2026 with a clean slate: all of last year’s illnesses have disappeared and any future sickness can be prevented. While that’s not possible, keeping these resolutions can help you maintain or improve your health in 2026.

Resolution 1: Make sure you have a primary care physician. Whether specializing in general or internal medicine,

this doctor is as critical to your health as a conductor is to an orchestra.

Among other things, a primary care doctor can help you choose the right specialist for what ails you. If you have back pain, for instance, you might assume it’s a kidney problem. But if your problem turned out to be in your spinal column, going to a kidney specialist or urologist would be a waste of time.

Resolution 2: Be aware that many diseases—including heart disease, cancer, osteoporosis, diabetes, and AIDS—display no early warning signs. So get a yearly checkup before symptoms manifest.

Be sure your race, ethnicity, and age are considered: for ex-

ample, diabetes is much more common among Hispanics, so a test to measure your blood sugar is key. Colonoscopies, mammograms, Pap smears, and tests for prostate-specific antigens (PSAs), blood lipids (total, good, and bad cholesterol; triglycerides), bone density, and HIV can detect many diseases early.

Resolution 3: Know your personal and family medical history, and be alert to any changes you notice in your body. Your doctor depends on this type of information to order and interpret tests, including some non-routine examinations such as sonograms, CT scans, genetic testing for cancer risk, MRI evaluations, psychiatric visits, and vision and hearing exams.

Resolution 4: Finally, and most importantly: lead a healthy lifestyle in a healthy environment. Smoke-free air, a healthy diet, regular physical activity under your doctor’s supervision, and good oral hygiene may make it possible to say at the end of 2026, “I’ve had a great year!”

Agenda de salud para 2026

agínese empezar el año en médico anual y asegúrese de iales computarizadas, las resoM nuevo haciendo borrón y que sean tenidos en cuenta su nancias magnéticas, el análisis cuenta nueva: todas las enfer- raza, grupo étnico y edad, ya genético para la evaluación del medades del año pasado desaparecen y cualquier afección futura se podrá prevenir. Si bien eso no es posible, mantener los siguientes propósitos podría ayudarlo a conservar o mejorar su salud durante el año 2026.

Propósito 1: Asegurarse de tener un médico de atención primaria. Este médico, ya sea que esté especializado en medicina general o interna, es tan importante para su salud como lo es un director para una orquesta. Entre otras cosas, puede ayudarlo a elegir al especialista adecuado para tratar la afección que lo aqueja.

Propósito 2: Ser consciente de que ciertas enfermedades no dan señales tempranas de advertencia. Entre ellas se encuentran las enfermedades cardíacas, el cáncer, la osteoporosis, la diabetes y el SIDA. Hágase un exam-

que hay enfermedades, como la diabetes, que son mucho más frecuentes entre los hispanos —por lo que un examen en ayunas para medir el azúcar en sangre es clave—. Las colonoscopías, las mamografías, el Papanicolau, el análisis de antígeno prostático específico, el de lípidos en sangre —colesteroles total, bueno y malo, y triglicéridos—, el de densidad ósea y el de VIH pueden detectar muchas enfermedades temprano.

Propósito 3: Conocer sus antecedentes médicos personales y familiares, y estar alerta a cambios en su organismo. El médico depende de esta información para interpretar resultados y prescribir exámenes relevantes, incluyendo algunos no rutinarios, como son las ecografías, las tomografías ax-

Copyright 2026 by Latino Lubbock Magazine

Advice from our Doctors...

Consejos de nuestros médicos

Cervical Cancer Awareness

ncourage the Hispanic wom- new cases of invasive cervical E en you love (including your- cancer and the second-highest self!) to take time out this month death rates, more than twice that to get a Pap test and pelvic exam.

It could save a life! The American Cancer Society estimates that when all the figures are in, over 10,000 women will have been diagnosed with invasive cervical cancer in 2006, and about 3,700 will die of the disease. Hispanic women have the highest rate of

of non-hispanic white women.

Fortunately, the majority of these deaths can be prevented through early detection and treatment.

When you get regular Pap tests and pelvic exams, your health care provider can find and treat abnormal cells in the cervix before they turn into cancer.

Sobre el cáncer de cuello de útero

liente a las mujeres hispanas sos de cáncer invasivo de cuello A que usted ama (incluyen- de útero y la segunda tasa más do a usted misma) a tomarse el elevada de muerte por la enfertiempo para hacerse un Papanicolau y un examen de la pelvis. ¡Esto puede salvar una vida! La Sociedad Americana del Cáncer estima que, al concluir el año, más de 10.000 mujeres habrán sido diagnosticadas con cáncer invasivo de cuello de útero durante 2006, y alrededor de 3.700 morirán debido a la enfermedad.

Las mujeres hispanas registran la tasa más elevada de nuevos ca-

medad, más del doble de la tasa registrada entre mujeres blancas no hispanas. Por fortuna, la mayor parte de esas muertes se puede prevenir a través de detección temprana y tratamiento.

Al hacerse exámenes periódicos de Papanicolau y de la pelvis, su médico puede descubrir y tratar las células que se están alterando antes de que se conviertan en células cancerosas.

riesgo de cáncer, las consultas psiquiátricas, los exámenes de vista y las audiometrías.

Propósito 4: Llevar un estilo de vida sano en un medio ambiente saludable es lo más importante. Un ambiente sin humo, una dieta sana, la actividad física y una buena higiene oral harán más factible que al finalizar el 2026 pueda decir: “¡Qué buen año que he tenido!”

All Rights reserved.

January/enero 2026, Vol. 20, Issue 1

Page 11

Special - Happy New Year!

¡Si Se Puede! You Did It!

(Pictured l to r): Jayden Vela Graduating as a Civil Engineer; Diego Gutiérrez graduating as a Construction Engineer with a minor in Civil engineering; Isabella Falcon Graduating as a Civil Engineer with a focus information structural design; and Alfonso Ruben Ramos, graduating as a Civil & Construction Engineer who will pursue a P.E. Nationwide, Hispanic and Latino students are about 13% less likely than their peers to go to college. Experts fear those gaps will only widen in places like Texas, which has placed some of the nation’s strongest restrictions on immigrants’ rights and diversity programs in recent months. State lawmakers passed a bill banning Diversity Equity and Inclusion (DEI) programs in public colleges, which has had a broad and chilling effect -some closed down programs helping such students.

When students get to college, they’re less likely to graduate on time, according to federal data. This is as a result of fewer opportunities for financial aid, some are picking up second and third jobs, prolonging their degrees. Others are simply burnt out, and have fewer people to turn to for help.

While dreams have been deferred for some, Latino Lubbock Magazine would like to congratulate the December college graduates. One such example, is Alfonso Ruben Ramos, who obtained his degree, completed internships, worked part-time for Latino Lubbock Magazine, stayed active in church, and as a volunteer with Los Hermanos Familia, and in various student groups.

"Remember, that even if the system is against you, nobody can take education away from you," said Christy Martinez-Garcia, Publisher of Latino Lubbock Magazine who continues to advocate for higher education and student success.

Keeping the Latino Traditions & Memories of Family Alive

BY CHRISTY MARTINEZ-GARCIA FOR LATINO LUBBOCK MAGAZINE

as my family and Annually, I enjoy the holidays, I take time to share the recipes of my Latino culture, with my daughter Amaris.

As we prepare the spices for the buñuelos, I explain to her, ‘We use anise, cinnamon, and cloves and grind them up and then mix them into dry sugar.’

As we do this, I further share the significance of the buñuelo.

First, Hispanic/ Mexican families made this New Year's treat because it was affordable - as many families struggled financially, but our madrecitias (our mothers) were innovative and knew how to stretch every dollar, and prepare food with lots of love.

And while most families simply mix sugar and cinnamon,

Page 12

we use spices to symbolically signify the New Year and the spice of life, as well as the diverse heritage of many Latino families, which range in backgrounds from Spanish, Arabic, Irish, and French to name a few.

The circle shape of the buñuelo symbolizes the unity of the family in the New Year, which in this time is a great reminder as we are losing tradition and sanctity of family.

The sugar, that there will always be sweetness in life in the New Year.

The crispness of a buñuelo is a reminder to always break bread with family and friends in the New Year.

More so, the tortilla or masa is a reminder of the bread of life, which also draws to our Christian Faith in the New Year.

Couple a buñuelo with some hot chocolate, and we let our rich heritage include the contribution of our indigenous ancestors like the Aztecs and Mayans who come to light in the New Year.

That said, this tradition to make bunuelos is something that I hope many families will continue each New Year, for many generations on. It symbolizes a sweet new start among those we love the most.

The Bible says, "Therefore, if anyone is in Christ, he is a new creation; the old has gone, the new has come!"—2 Corinthians 5:17 A new year, is better than starting over! As Christians, we

Visit us online at www.latinolubbock.net

get a fresh and new start. God not only forgave us, pardoned us, ransomed us, and saved us, he also made us a new creation!

And every time we come to Him, every day we rededicate ourselves to serve him, and every new year we offer to him, we get a new start and a whole new world. So as we begin this New Year, let's begin by offering ourselves to him, asking him to cleanse us from all unrighteousness, and take leadership of our lives.

Life has so many symbols, and we are in essence much like bunuelos. That said let us live a sweet life, and live up to the blessings that God has so graciously given to each and every one of us in.

And with that I share a prayer...

Almighty and holy God, I want to glorify you and bring you praise in the choices that I make, the people that I influence, the words that I speak, and the actions that I take in this coming year. I know that I am not guaranteed a single new day, but I want each that I live to be a day I have lived for your glory and honor and praise. In the name of Jesus my Lord I pray. Amen.

Happy and blessed 2026! ¡Feliz año nuevo en 2026!

¡Feliz año nuevo!

Latino Lubbock Magazine Celebrating 20 Years!

ways but one thing he told her has always stuck with her.

"First God, then family, atino Lubbock and never, never forget Magazine is your community," is what celebrating its her grandfather would 20th year since its tell her. inception!

Martinez-Garcia said she Christy Martinez-Garcia had her calling when she founder and publisher received her first camera continues to commit to at the age of 10 yearsgrowing and sustaining old, for Christmas, and Latino Lubbock Magazine. she began taking pictures Despite reaching her 20of everything. Soon she year mark, Christy said the began pretending to hold industry continues to change, mock interviews in front CHRISTY and she recognizes that Latino of the bathroom mirror.

Lubbock Magazine has had to MARTINEZ-GARCIA Her father Jose J. have a more digital presence, Martinez was an avid which she continues to encourage newspaper reader and attended college readers to utilize the website at www. while she and her siblings were in latinolubbock.net elementary school and always instilled In 2026, Christy will continue to grow the importance of reading from a young the Latino Lubbock Magazine digital age. She said she got her gift of gab from presence. As the cost of print increases, her mother Janie Castañeda, who could she believes they have no choice but sell anything. Their influence led to her to grow their digital presence. More future career. so, as the digital traffic grows, Latino At 18, she began Lubbock Magazine will continue to working as a sales expereince updating and modernizeing representative at West of their website, and an increased digital Texas Hispanic News for presence. the late Ernest F. Barton, Christy has been developing concepts who died in 2018, and for a podcast in the near future to have served as her mentor, a little more continuity between Latino before transitioning Lubbock Magazine, her weekly TV into writing for the segment the Latino Lubbock Update, publication. She did and other communications tools. this while she attended "We want to be accessible and propel Texas Tech University. our efforts to keep the Latino community She would go on to get aware of news and information, as well a public relations and as demonstrate the growing presence of marketing degree. the Latino community, while allowing She worked as a us to grow our digital revenue, which Public Information is necessary to support our efforts," Officer (PIO) for the City of Lubbock, she said. serving in many capacities and She added that they will continue volunteering to take on many projects to offer consistent news and stay to learn and connect with all citizens. innovative.

“My goal was to put a face on what Christy has been active in the is often considered to be a faceless community since she was a young bureaucracy,” she said. child said that she was influenced by Christy did other work but was her grandparents and parents. She grew also committed to public service. up next door to her grandfather Don Eventually, she would land a dream Juan Martinez, as well as grandparents job as the assistant vice president of Juan E. & Frances Castro in the Arnett communications for National Council Benson neighborhood. Daily she of La Raza (NCLR) in Washington D.C. visited her Grandma Castro who was She met many people and experienced very important to her. She also said her so much, more so she learned of many Grandfather Martinez influenced and resources. However, the job's schedule impacted her life in many significant and commute time were taking away

BY AMARIS GARCIA FOR LATINO LUBBOCK MAGAZINE

L

Copyright 2026 by Latino Lubbock Magazine

from valuable time with her husband and daughter, eventually, she decided to relocate back to Lubbock.

Upon her return, she noticed that local news outlets often did not report positive news about the Hispanic community or include them as experts of topics. This frustrated her because in her previous job she saw first-hand the positive contribution of Hispanics and the role they held in impacting national decisions.

"I wanted to showcase the contributions of Hispanics to Lubbock. Having worked with media, print seemed the best platform to do so," she said.

More so, her own upbringing and being surrounded by many active Hispanic role models drove her to assure that her own daughter Amaris Garcia and generations following would take pride in the footprint left by their families in their contribution to Lubbock. Thus,

Latino Lubbock Magazine

was born.

She began to conceptualize the publication. Holding one-on-one’s, focus groups, doing research, interviews as well as preparing all necessary business requirements to get the publication going. The first issue of Latino Lubbock Magazine was published in January 2007 and was created in the guest room of MartinezGarcia's home. She printed 5,000 issues and placed them around Lubbock and quickly ran out in the first week. The immediate demand for more copies of Latino Lubbock Magazine inspired her. The publication now has 100,000

All Rights reserved.

readers monthly and can be found in Lubbock and 23 rural communities.

Christy said Latino Lubbock Magazine uses the Monarch butterfly in the publication because it symbolizes resilience of multi-generations. She believes it is very representational of the things the Hispanic community has withstood. She said the butterfly represents her continued journey as well.

"The butterfly impels me," MartinezGarcia said. "I'm passionate about my community and when you love what you do it seems easy, but it is also driven by faith and that spirit of community. And like the Monarch that takes flight on its journey from one region to the next, and arrives at its destination despite all obstacles, I wanted to emulate such tenacity. I'm so blessed to get to do what I do."

She said she is grateful to her husband Frank and her daughter Amaris for always supporting her journey. More so, she said that she is grateful to her readers and advertisers. And now more than ever is relying on both for their support.

"We are blessed to have such dedicated and supportive readers. Our advertisers make it possible for the publication to remain free, and our readers fuel our passion,” she said.

Martinez-Garcia discussed progress for Hispanics in the area sharing that she had begun seeing some inclusion and positive recognition for Hispanics in the Lubbock community, but the current administration and other factors have hindered that progress.

"I don’t feel like we are where we should be, and we must continue to remind officials to be more inclusive of us," said Martinez-Garcia.

“I still believe that we must continue to shake at the hems of our community representatives and hold these representatives more accountable - even

January/enero 2026, Vol. 20, Issue 1

me - when they don’t seek out our input or if they depend on the voice of one Hispanic to speak for us all.” " As someone in media I must remain objective. My role is to give Latinos a publication reflective of them that they can take pride in; and, the community a tool for better understanding and creating dialogue.”

“We are striving to continue growing our digital footprint and continue to be passionate and reflect more current daily news,” she said adding that her website is a great source along with her social media pages such as Facebook and Instagram.

She balances Latino Lubbock Magazine and Los Hermanos Familia, a nonprofit 501 (c)(3) organization that she founded, keeps her extremely busy.

In addition, she serves as the host of the Latino Lubbock Update that she appears on each Thursday on KLBK’s Trends & Friends.

She also continues to serve on the board of National Association of Hispanic Publication (NAHP) influencing the direction of print and digital media in her industry.

In 2019, she also propelled her publication to a new level when she was recognized as the NAHP's 2019 Latina Publisher of the Year!

Martinez-Garcia said that even though 2020-23 were a challenge, she took every opportunity to grow and assured that the publication will continue to strive despite the pandemic, as well as rising cost to printing due to supply issues.

“We’re passionate about the Latino community. We know our passion is a common thread that many Hispanics posses and we hope to share new stories and cover new events, as well as sustain our traditional readers and dedicated followers, while growing our audience.”

She said adding the role of District 1 Lubbock City Councilwoman and Mayor ProTem has been a challenge, but she's managing her schedule and adjusting.

"We're excited to continue to serve our community as we achieve 20 years of Lubbock News from a Latino Perspective!"

“Thank you! I'm optimistic that God will continue to propel Latino Lubbock Magazine so we can further empower our community... I trust His timing.”

For more info, visit www.latinolubbock.net or like us on facebook.com/LatinoLubbock

Page 13

Education/ Educación

College-Bound Senior Planning Calendar

ome of you have been plan- · Stay focused on grades.

S ning for this MARCH · College deyear for quite some cision letters begin

SANTA COPS: The Lubbock Police Department held their annual Santa Cop project. Officers joined other area first responders in spreading some Christmas cheer! Target Store Lubbock-West hosted their annual event, Heroes and Helpers, to connect first responders with children from the Boys & Girls Club of Lubbock for a special shopping experience. Thank you from Latino Lubbock Magazine!

LOCAL FEMALE WRESTLER WINS: Congratulations to Ariana Criado-Silvar on securing 1st place at Randall Ruckus. Additionally, while competing in New Mexico last weekend, she earned her Overall 100th Career Win, combining both high-school and club wrestling. WAY TO GO FROM LATINO LUBBOCK MAGAZINE!

YOUR VOTE IS YOUR VOICE! Register to Vote by 2/2/26.

¡TU VOTO CUENTA!

Regístrese para votar antes del 2 de febrero de 2026.

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time, while for others it seems as though it has suddenly appeared from nowhere. Your senior year and your half way through.

For collegebound seniors you must get on the ball, it’s a time to narrow down your list of colleges, gather all your necessary test scores and high school transcripts, request letters of recommendation, and complete work on your college admission essays. . . and in reality, for most of you, this process began at least a year ago, if not longer.

Don’t fret if you’re late to the game, however, you still have plenty of time to get your college applications in - as long as you’re willing to put the time in to complete them.

Don't forget to review the scholarship opportunities listed monthly in Latino Lubbock Magazine's Education page.

Now, here’s how your senior year should look, month-by-month.

JANUARY · If applying for financial aid, get started on preparations by obtaining a Free Application for Federal Student Aid (FAFSA) form. · Stay focused on grades.

FEBRUARY · Complete the FAFSA, if possible.

(You'll need your family's/guardian's tax records.) · Keep track of your college applications; be sure all schools have received all your materials.

It's Cookie Season!

irl Scouts of Texas G Oklahoma Plains today enters the next

www.pccmovies.com facebook.com/LubbockPremiereCinema16Imax

Page 14

806-791-7643 6002 Slide Rd.-Unit Q

arriving. · Celebrate your acceptances, decide about your wait lists, and deal positively with your rejections. · Finalize financial aid applications. · Continue searching and applying for scholarships and grants. · Stay focused on grades.

APRIL · Make decision about college choice from among the colleges that accepted you. · Notify all colleges (that accepted you) of your final decision. · Submit tuition deposit to your college of choice. · Continue searching and applying for scholarships and grants. · Stay focused on grades.

MAY · Be sure to submit paperwork for room and board. · Continue searching and applying for scholarships and grants. · Stay focused on grades.

JUNE · Celebrate your high school success! · Send thank you notes (if you haven't already) to everyone who helped you this year. · Start planning for college. · Watch college's summer deadlines (orientations, housing options, registration, etc.) closely.

JULY · Register for fall courses at your college. · Begin preparing for your new adventure.

century of Girl Scouts selling cookies. The Girl Scout Cookie Program® not only teaches girls essential entrepreneurial skills but also powers amazing experiences for them across the

United States.

Sales will take place from anuary 15 through February 23, 2025. Cookies are $5 per box.

To volunteer, reconnect, donate, or join, call 800-582-7272 or visit www.gs-top.org.

Education & Scholarship Updates FAFSA FORM AVAILABLE The new 2025–26 FAFSA form is here! Some states and schools have limited funds, so don’t delay! Additional forms might be required. Private and two-year institutions may have different deadlines. Check with your financial aid administrator. To begin your application, go to https://studentaid.gov/.

SCHOLARSHIP INFO ONLINE Fastweb.com - This website claims to be the most complete source of local, national, and college-specific scholarships on the net. It lists thousands of scholarships.

When you sign up, you can get email updates when new scholarships become available. Good and free resource.

GED/ESL CLASSES free GED and ESL classes are available at Hodges Community Center this fall. Classes are every Thursday and Friday from 10 - 11:30 a.m.

Registration is required. To register or for more information about Literacy Lubbock's GED and ESL classes, please visit their website, LiteracyLubbock.org LOS HERMANOS FAMILIA SCHOLARSHIP LISTINGS for scholarship listings and info, visit and like www.facebook.com/LosHermanosFamilia ADELANTE SCHOLARSHIPS www.adelantefund.org/#!scholarships/crij HISPANIC SCHOLARSHIP CONSORTIUM w w w. h i s p a n i c s c h o l a r. org/#!apply/c17ip COLLEGE BOARD is an online tool to help you locate scholarships, internships, grants that match your education level, talents, and background. Apply online at: bigfuture.collegeboard.org/scholarship-search COLLEGENET A convenient, speedy site which searches scholarships from categories such as ACT and SAT scores, GPA, etc. Apply online at: www.collegenet. com CONGRESSIONAL HISPANIC CAUCUS INSTITUTE SCHOLARSHIP PROGRAM www.chci.org/scholarships/page/chci-scholarship-program LA UNIDAD LATINA FOUNDATION SCHOLARSHIP www.lulf.org/apply/ JOHN T. MONTFORD SCHOLARSHIP This scholarship fund was established through contributions to the 2001 Hero’s Luncheon honoring former State Senator and Texas Tech University Chancellor John Montford. ELIGIBILITY: Students at Texas Tech University and Texas Tech University Health Sciences Center (one award per school) SELECTION CRITERIA: First-generation students. CONTACT: Scholarship & Financial Aid Office, TTU, Box 45011, Lubbock, TX 79409 or TTU Health Sciences Center 3601 4th Street MS8310, Lubbock, TX 79409

Latino Lubbock Magazine Proudly Advocates for Education/La revista latina Lubbock aboga por la educación

Youth/Juventud

LHF Announces 2026 Community Event Dates

os Hermanos Familia (LHF), Parade - Saturday, July 4, 2026 L a local 501 (c)(3) committed • 2026 Fall Scholarship Applicato strengthening families, buildtions - TBA

Youth Opportunities ing community continues with PRESCHOOL STORYTIME AT GODEKE LIBRARY Join us as we read books, sing songs, and make a craft. We will also work on pre-literacy skills like colors, numbers, and letters.

For ages 2-5, on 1/8/2026, from 10:30 - 11 a.m.

FAMILY BOARD GAMES Join us for a Saturday morning playing board games with your family! All ages welcome on 1/10/2026, 10 a.m. -12 p.m. at Groves Library, 5520 19th.

SATURDAY FAMILY STORYTIME Join us for a special Saturday storytime for the whole family! All ages are welcome! For ages 0-7. On 1/10/2026, from 10:30 to 11 a.m. at Mahon Library; 1306 9th St. FAMILY LEGO NIGHT Join us and use your imagination to create items made out of LEGOs! LEGOs will be provided. For families with children ages 3 and up. On 1/12/2026, 6:30 p.m., at Groves Branch Library; 5520 19th St. MAD SCIENTIST CLUB We will build a snow fort out of everyday materials like marshmallows and cotton balls, then knock it down with a catapult! If you ever wanted to demolish something, here is your chance! All ages welcome on 1/13/2026, 4:30 PM – 6 PM, at Patterson Branch Library; 1836 Parkway Dr. TWEEN ANIME CLUB Come to Anime Club and make new friends who also like anime! We will watch anime, eat snacks, and do some other fun activities. For ages 9-12. On 1/14/2026 and on 1/21/26, at 4:30 p.m., at Groves Branch Library; 5520 19th St. TEEN LASER TAG Come in out of the cold and enjoy a few rounds of laser tag with friends after-hours at the library! Ages 13-17, on 1/16/2026, and on 1/17/2026 from 6 to 7:30 p.m., at Groves Branch Library; 5520 19th St.

their 2026 Save the Date events for 2026: • Adelante Awards Nominations Open - January 15, 2026 • 25th Annual Cesar. E. Chavez March & Day of Service - March 28, 2026 • Bilingual Financial Literacy Workshop - Each Tuesday in April 2026 • El día de los niños, El día de los libros/Children's Day, Book Day, April 30, 2026.

• 13th Annual Cinco de Mayo Parade - May 2, 2025 - "Anything for Selenas" • 10th Annual Adelante Awards Gala - Friday, May 1, 2026 • 36th Annual 4th on Broadway

• 17th Annual "Vamos a Pescar, Let's Go Fishing" Event - Saturday, August 8, 2026 • LHF Annual Membership Drive - August 15, 2026 - Sept. 25, 2026 • HISPANIC HERITAGE MONTH MIXER ~ Monday, Sept. 15, 2026 • 11th Annual Veterans Parade Sat., Nov. 7, 2026 • 14th Annual Veterans Appreciation Project - Nov. 11, 2026 • Warm Hearts Holiday Project

by LHF - Dec. 17, 2025 A complete list of calendar events, projects, dates and details on the online calendar at www. loshermanosfamilia.org.

Level Up Like King Youth Event

he HEARD Coalition, in connect with fellow youth, and T partnership with community develop leadership skills to make sponsors, is proud to announce a a positive impact in their schools special community empowerment event in honor of Martin Luther King, Jr. Day. The event will take place at the YWCA of Lubbock, located at 6501 University, on MLK Day, Monday, January 19, 2026.

Open to students in grades 6-12, the event will feature inspiring discussions, interactive activities, and a community pledge centered around leadership, unity, and positive change—values championed by Dr. Martin Luther King, Jr. Activities will run from 10:00 a.m. - 3:00 p.m., with lunch provided for all participants.

Attendees will have the chance to win exciting raffle prizes,

and communities. This initiative seeks to uplift and empower youth from Lubbock and the surrounding region.

The HEARD Coalition is managed

by Lubbock Public Health through a grant from Texas Health and Human Services. HEARD is a group of community members from across sectors to identify local gaps in adolescent mental health and substance use services, support youth as they navigate challenges and strengthen the protective factors present in the community.

For more information, please contact The HEARD Coalition at 806.775.3893.

FOOD BAGS TO BROWN ELEMENTARY: For the past 18 years, UMC employees have generously donated food bags to students at Brown Elementary School, through the Partners in Education program, since 2008. Thank You!

VTC PRIDE: Congratulations to the student-athletes at the Vocational Transition Center who collected their letterman jackets! Way to go from Latino Lubbock Magazine!

PANCHO CLOS HELPERS: Girl Scouts Troop 6073 continued a 28 tradition helping sack fruit and candy bags for Pancho Clos—Santa’s fun and festive cousin from the South Pole. Latino Lubbock Magazine thanks the De Colores Troop!

FREE ONLINE MOVIES FOR KIDS We've got movies for all ages available through the OverDrive App (not Libby) or on the website lubbock.overdrive.com!

TEEN HELP: Catholic Charities offers FREE help for youth up to 17 struggling with negative behaviors, loss of selfrespect, bullying, etc. Parents may call 1-800-530-4704 and make a confidential appointment.

DO YOU HAVE A STORY? Submit your story online at www.latinolubbock.net/have-astory or, email your youth news, quinceañera, and other info to news@latinolubbock.net

IN JANUARY · Apply for FAFSA or get to know it.

Stay focused on grades and attendance. · Go online and register for fastweb.com, or look up scholarships during the holiday break. · Make sure to get involved and volunteer.

Copyright 2026 by Latino Lubbock Magazine

All Rights reserved.

OLG YOUTH POSADAS PLAY: Thank you to the youth at Our Lady of Grace Church who performed Las Posadas during the nine day celebration. Las Posadas (Spanish for "The Inns" or "The Lodgings") is a beloved Christmas tradition (Dec 16-24) reenacting Mary & Joseph's search for shelter in Bethlehem. Way to go from Latino Lubbock!

January/enero 2026, Vol. 20, Issue 1

Page 15

Anniversary/Wedding/Quinceañera/Birthday Announcements

¡Felicidades! Congratulations!

UNIDAS POR LA COMMUNIDAD: Several past presidents of North Lubbock neighborhood associations former and current, attended the North Lubbock Neighborhood Association (NLNA) Christmas Open House last month. Among them (l to r) were Christy Martinez-Garcia, Publisher of Latino Lubbock Magazine and Mayor ProTem who attends the NLNA meetings monthly to share updates; Natalia Salazar who served as the Arnett Benson Neighborhood Association president for decades; Dora Marin who served as the Jackson Neighborhood Association president for decades; Alice Lozada, who serves as the current NLNA president; Maggie Trejo, who was the first District 1 Lubbock City Council representative, and a member of NLNA; and Tavita Dorrow, who has been a community activist and has served with and been a part of several of the neighborhood associations. In addition, Jose J. Martinez (not pictured) a former president of the Arnett Benson Neighborhood Association was also in attendance.

Anniversary Robert & Lala Sosa, 56th as of January 19, 1970

Anniversary Julio & Rosa Llanas 54th as of Jan. 6, 1972

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Anniversary Benny & Monica Delgado, 5th as of January 23rd.

FELIZ NAVIDAD FROM LLM & LHF: Staff of Latino Lubbock Magazine, and volunteers of Los Hermanos Familia handed out candy to attendees of the annual Christmas Parade on 34th Street! The groups decorated their vehicle and float, playing merry Christmas music while walking down 34th to share Christmas cheer. Happy New Year y Prospero año!

Recycle Sites

Southside Recycling Center, located at 1631 84th Street Northside Recycling Center, located at 208 Municipal Drive.

The City’s four recycling stations:

CHARLIE'S TREE: Annually, Lake Ridge Chapel and Memorial Designers hold a toy drive to distribute to families in need. The drive was inspired by Charlie a child who loved Christmas and passed away at a young age. Thanks for serving the community from Latino Lubbock Magazine!

Lowe's 26th Street & Canton Ave. 50th St. & Indiana Ave.

82nd Street & Frankford Ave. 2630 Parkway Dr.

Page 16

Read us online at www.latinolubbock.net

Lubbock, TX 79424 (806)745-2555 www.anaborrego.com

Hablo Español

Sabor Hispano

Los Tigres del Norte Make History

on The Simpsons With Original Corrido

FELIZ DÍA DE LA VIRGEN: Mariachi Azteca started midnight at St. Theresa Catholic Church in Hale Center and serenaded the Virgen de Guadalupe as many honored her Feast day.

The Simpsons official social media when La Chona was featured in Fortaccounts, where illustrated images nite, introducing the band to younger, showed the legendary Mexican band global audiences. Their arrival in he cultural border between U.S. reimagined in Springfield style. The Springfield now extends that reach pop television and Mexican re- reveal immediately ignited excite- even further, placing the corrido ingional music is officially gone. Los ment across Mexico, the United side one of the most influential televiTigres del Norte are set to make their States, and among Latino audiences sion franchises in history. animated debut on The Simpsons worldwide.

Latino representation on The Simpwith an original song titled El corrido In the images, Los Tigres del Norte sons has evolved over time. Charde Pedro y Homero, marking a rare appear onstage wearing light-colored acters like Bumblebee Man, Latino and historic crossover between the suits, performing with their signature guest stars such as Carlos Santana, long-running animated series and the instruments including accordion, Gloria Estefan, and appearances incorrido tradition. guitars, bass, and drums. A purple spired by figures including GuillThe episode, which airs Sunday curtain frames the scene, while a tiger ermo del Toro and Bad Bunny have on FOX, was announced through emblem on the bass drum makes the helped reflect Latino culture within reference unmistakable. In a second the show's satirical universe. illustration, Homer Simpson dances Los Tigres del Norte's participation LISD MARIACHI WINTER CONCERT: Families, friends, and community out to support the LHS Mariachi De Oro winter concert. They also welcomed enthusiastically in a Mexican hat as stands out, however, because they are came Middle School Advance Mariachi and JT Hutchinson Middle School MS MaPedro, Springfield's famous bumble- not just referenced, they perform an Cavazos riachi Club join us on stage. Great job from Latino Lubbock Magazine! (Photo Credit: bee, listens from nearby, setting the original piece rooted in Mexican mu- Paul Estrada) tone for a playful yet culturally loaded sical tradition.

Important Numbers moment.

The timing also aligns with the refor Senior Citizens The show's message summed it up lease of the documentary Los Tigres Teléfonos de interés clearly. One legendary band. One del Mundo, El Norte Más Allá de la para la tercera edad original song. And a very Simpsons Frontera, which explores the band's twist. journey from rural Mexico to global The collaboration is more than a stages. The film examines their comAARP: 888-687-2277 cameo. It represents the corrido as mitment to migrant communities and a living narrative form capable of the social themes embedded in their Social Security: 800-772-1213 crossing languages, generations, and music, themes that resonate strongly formats. For decades, Los Tigres del with the cross-border symbolism of Medicare: 800-633-4227 Norte have chronicled migration, bor- their Simpsons appearance. der life, injustice, love, and resilience While the song is new, longtime fans TX Area Agency on Aging: through music. Their songs have may note an intentional nod to the functioned as oral history for millions band's classic storytelling style. The 800-252-9240 of Mexican and Latino families, par- full meaning of El corrido de Pedro ticularly those shaped by migration to y Homero will be revealed when the 2-1-1 the United States. episode airs, but expectations are high Information and Referral Formed in the late 1960s, the band that it will blend humor, satire, and RASGUEO 507 ENSEMBLE: Robert Nunez and the Rasgueo 507 ensemble Información y referencia rose from humble beginnings in Rosa cultural commentary in true Simp- - his 5th grade Willow Bend student guitar group - perform around the community Morada, Sinaloa, to international rec- sons fashion. sharing amazing music. Mr. Nunez has been teaching students to play the guitar and 3-1-1 ognition, earning multiple Grammy With this collaboration, Los Tigres actually use their skills during performances. The students are talented and extremely Information and Referral and Latin Grammy Awards. Often del Norte not only make history on entertaining! Great job from Latino Lubbock Magazine! ¡Felicidades!

Información y referencia called "the voice of the immigrant," animated television, they reaffirm the Los Tigres del Norte have remained corrido's place as a global language.

4-1-1 culturally relevant for over five de- From Sinaloa to Springfield, their Voting Information cades, adapting to new platforms music continues to travel, adapt, and Información de votación while preserving the essence of the speak for communities often left at corrido. the margins, now amplified through Latino Lubbock Magazine That adaptability has been on dis- yellow skin, satire, and prime-time (806)792-1212 play recently. Earlier this year, their television. news@latinolubbock.net music entered the gaming world Copyright 2026 by Latino Lubbock Magazine All Rights reserved.

January/enero 2026, Vol. 20, Issue 1 Page

BY ALICIA CIVITA THE LATINO TIMES

T

17

Faith & Religion/ Fe y religión

Three Wise Men

BY CHRISTY MARTINEZ-GARCIA LATINO LUBBOCK MAGAZINE

fter New Year’s A Day, many Latino families still have

CELEBRATING LA VIRGEN: Las Guadalupanas of Our Lady of Grace honored la Virgen de Guadalupe and welcomed new members.

GUADALUPANOS HONORING LA VIRGEN: Members of the Our Lady of Grace Men's Club participated in the mass honoring La Virgen de Guadalupe.

a very special date to commemorate and enjoy.

On January 6, most of the Hispanic world celebrates El Dia De Reyes, the Epiphany, remembering the day when the Three Wise Men following the star to Bethlehem, arrived bearing their treasured gifts of gold, frankincense, and myrrh for the Baby Jesus.

On the night, of January 5, the figurines of the Three Wise Men are added to the nativity scene. Some families still encourage their children to put out old shoes so that the Wise Men will leave them presents. At some homes, hay and water are left out for the animals, and snacks are left for

Melchor, Gaspar, and Baltasar.

The evening of the 6th is when the Merienda de Reyes, a Spanish based tradition of celebrating the Epiphany with a dinner is held.

Friends and families celebrate the Epiphany and indulge in tamales, the Rosca de Reyes, an oval sweetbread, decorated with candied fruit, and hot chocolate.

Whoever gets the baby figurine hosts another celebration on February 2, the day of the Candelaria or Candle mass day. On this day the host also gets a new Ropón, or dress for the Baby Jesus of the Nativity scene. That night, families gather again to put away the nativity and to close the Christmas season.

¡Los Reyes Magos!

na de las tradiciones más existe la tradición de entregar U arraigadas en la cultura a los niños regalos en la noche española es la celebración de la del 5 al 6 de enero. Esa noche,

LA VIRGEN DE GUADALUPE OBSERVANCE: The Guadalupanas and Guadalupanos of St. Patrick Church, honored La Virgen de Guadalupe, and held a meal after the mass for attendees.

HONORING LA VIRGEN DE GUADALUPE: The Guadalupanas of Our Lady of Guadalupe in Slaton, held their morning celebration and honored La Virgen.

Page 18

noche de reyes, cuando niños y mayores se llenan de ilusiones y esperanzas. La Cabalgata es un desfile que cada 5 de enero se representa en las grandes y pequeñas ciudades españolas.

Representa el camino que recorrieron los Reyes Magos hasta Belén para encontrar al Niño Dios siguiendo la estrella que les marcaba el camino. Esta fiesta reúne a muchas personas en las calles y plazas de las ciudades para ver pasar a los reyes y sus pajes quienes regalan caramelos a los niños, es una noche donde se mezclan las tradiciones y la fe.

Según el Evangelio de San Mateo, los tres Reyes Magos de Oriente ofrecieron al Niño Dios oro, incienso y mirra. Durante años y siglos, la tradición popular ha representado a tres importantes personajes que adoraron al Niño Dios y le ofrecieron regalos.

En España e Hispanoamérica

largamente esperada por los niños, los tres Reyes Magos llegan a la ciudad con todo su séquito, donde son recibidos por las autoridades. Montados en sus camellos o en carrozas, los reyes desfilan por la ciudad para disfrute y deleite de los niños que les miran con ojos de asombro e ilusión.

La Cabalgata de Reyes es una representación festiva de la adoración de los tres Reyes Magos al Niño Dios. Las ciudades se llenan de luces y color, y comienza el largo recorrido, que en ocasiones dura horas; las carrozas, los camellos, los pajes reales y los más variados y exóticos personajes desfilan ante los ojos atónitos de niños y mayores. Según la tradición española, la tarde del día 5 de enero los tres Magos de Oriente recorren la ciudad lanzando a los niños caramelos y mostrando todo su esplendor.

Latino Lubbock Magazine is a Christian owned business

Church Bulletins ADSUM 24 HOUR SILENT RETREAT FOR ADULTS Discover your purpose, your holy vocation that God has created you for and how we are to live out our vocation. Join the Diocese of Lubbock Office of Vocations on January 9, 2026, for a 24-hour silent retreat. Talks will include: Discernment of Spirits, Spiritual Warfare, Methods of Meditation, Sacred Story Rosary, Quo Vadis-Where are you going Lord? Lectio Divina. Spiritual Direction/confession will be available. $125 registration fee. Register online at https://catholiclubbock.org/Vocations.html.

CONFIRMATION RETREAT The St. Francis Mission Community announces the 2026 Confirmation Retreats conducted at the Our Lady of the Angels Convent (8202 CR 7700) in Wolfforth. Saturday, January 17, 2026. Each retreat is from 8:30 a.m. to 5 p.m. Registration fee is $25 per candidate and $5 per sponsor. Contact Sister Jane Venhaus, OSF, at JaneVenhausOSF@gmail.com or by texting (806) 787-1392.

WOMEN’S RETREAT Make plans to join women from across the South Plains at the Guadalupe Youth and Family Center of the Diocese of Lubbock (101 N Avenue P) on Saturday, January 31, 2026, from 8:30 a.m. to 3:30 p.m. Sponsored by the Nurturing Center, the Diocese of Lubbock Office of Marriage and Family, and the Office of Deacon Formation. The Day will focus on Reclaiming Your Belovedness through the virtues. Registration fee: $10 per woman and $15 for women who register together.

Register in person or on the Diocese of Lubbock website at catholiclubbock.org/ MiniRetreatWomenRegistration.html YOUNG ADULT MARRIAGE RETREAT Young adults 18-39: Have you received the Sacrament of Holy Matrimony? Register today to join, on February 7, 2026, the Diocese of Lubbock Young Adult Ministries Office and the Marriage and Family Office for a retreat. For information, call (806) 792-3943.

ST. JOHN THE BAPTIST CHURCH GRIEF SUPPORT Remember your loved one. Begin to accept the reality of their death. Discover how grief affects us. Join us Thursdays, from 6:30 to 8 p.m. Find ways to deal with loneliness, regrets and changing relationships. For more information, contact Sybille Neuber, certified grief educator, at (806) 392-3860.

DIVINE MERCY Chaplet online at https://www.thedivinemercy.org/message/ devotions/novena PRAY THE ROSARY ONLINE at https://www.cathedralofmary.org/faithformation/resources/pray-the-rosary-online UNDERSTANDING THE SCRIPTURES online at https://catholicboard. com/ THE BIBLE ONLINE www.catholic. org/bible

Community - communidad

Time to Prepare for the Día de la Candelaria Mass

BY CHRISTY MARTINEZ-GARCIA FOR LATINO LUBBOCK MAGAZINE

ía de la Candelaria D (Day of the Candles or Candle Mass)

happens on February 2, and is a Mexican celebration that is fusion of the Catholic influences and native Mexican tradition.

It falls forty days after Christmas, and is celebrated by Catholics as the "Feast of Purification" or as the "Presentation of Christ at the Temple." Ac-

cording to Jewish law it was customary to bring a baby to the temple after that period of time had passed.

So Jesus would have been taken to the temple on February second.

Another custom is for families to own an image of the Christ child, a Niño Dios. At times a godparent is chosen for the Niño Dios, who is then responsible for hosting various celebrations

between Christmas and Candlemas. First, on Christmas Eve the Niño Dios is placed in the Nativity scene, on January 6th, King's Day, the child is brought presents from the Magi, and on February 2nd, the child is dressed in fine clothes and presented in the church.

In addition, children receive a second round of Christmas presents on Jan. 6, Kings Day. Día de la Candelaria is a followup to the festivities of King's Day and Tamales are a favorite food of choice.

KEEP THE LBK WARM: Volunteers of Keeping Lubbock Warm gathered for a photo to celebrate their 10th year of giving to the community!

La Rosca de Reyes

eople go to the markets and sus. The Baby is hidden because it symbolizes the danger in which P stores to get the needed ingre- symbolizes the need to find a secure the Baby Jesus was in. Whoever Jedients to prepare the Rosca feast. place where All over the country, in every city and in every little town, bakeries offer the Rosca de Reyes, an oval sweetbread, decorated with candied fruit.

The Merienda de Reyes is truly a multicultural event. The Spaniards brought the tradition of celebrating the Epiphany and sharing the Rosca to the New World.

The Rosca is served along with Tamales, made of corn which was the pre-Hispanic food per excellence, and hot chocolate.

Hidden inside this delicious Rosca, a plastic figurine of the Baby Je-

sus

could be born, a place where King Herod would not find Him. Each person cuts a slice of the Rosca. The knife

gets the baby figurine shall be the host, and invite everyone present to a new celebration on February 2, Candelaria or Candle mass day, and he also shall get a new Ropón or dress for the Baby Jesus of the Nativity scene.

The Mexican Christmas season is joyously extended up to February 2nd when the nativity scene is put away, and another family dinner of delicious tamales and hot chocolate is served with great love and happiness. ¡Feliz ańo nuevo y buen provecho!

CATHOLIC DAUGHTERS CELEBRATE: Court Pope Pius XII #1805 had their Christmas Party and collected food items for the Veterans Pantry. They shared beautiful sisterhood and lots of laughs. (Photo Credit: Georgina Salas Barrera)

Forward in Chris

S

Seek First the Kingdom of God

tarting a new year often comes with fresh goals, new rhythms, and hopeful expectations.

Yet the most meaningful way to begin isn’t by adding more to our schedules, but by re-centering our hearts on God. When we start the year focused on Him, everything else finds its

proper place.

A consistent devotional life is not about perfection or pressure; it’s about relationship. Just as any healthy relationship grows through regular time together, our walk with God deepens when we meet with Him daily. Even a few intentional moments in Scripture and prayer can shape the direction of our entire day... and ultimately our year.

The Bible reminds us, “Seek first the kingdom of God and His righteousness, and all these things will be added to you” (Matthew 6:33). When God becomes our first pursuit, clarity

Copyright 2026 by Latino Lubbock Magazine

replaces confusion, peace quiets anxiety, and purpose fuels our decisions. Devotional time lands us in truth before we are pulled into the noise and demands of life.

Faithfulness, not feelings, builds spiritual strength.

As this new year begins, view your devotional time not as another task, but as an invitation.

God desires to meet with you, guide you, and renew you daily.

When the year starts with Him, it is shaped by His presence... and that changes everything.

KNIGHTS DISTRICT DIRECTORS: The Knights of Colmbus (KOC) of Council District Directors held their mid-year meeting with State Chaplain Bishop Mulvin. The Knights of Columbus is the world's largest Catholic fraternal service organization, founded in 1882 by Father Michael J. McGivney for Catholic men to support their faith, family, church, and community through charity, unity, fraternity, and patriotism, offering mutual aid, financial protection (like insurance), and large-scale charitable works. Thank You!

Joshua Ramirez is the Campus Pastor of the Lubbock Dream Center and has been in ministry for 33 years.

All Rights reserved.

January/enero 2026, Vol. 20, Issue 1

Page 19

Veteran & First Responder Affairs

Tips to Protect

Your Home & Your Family

afety is a year-round conS cern and is especially critical during the holidays

FOOD FOR VETERANS: The Veterans Food Bank of Lubbock held its first Veterans Holiday Food Box Event on Saturday, Dec. 20, helping more than 60 veteran families. During the event, Snider, volunteers and veteran families receiving assistance were surprised when Jacob and Emma Rodriguez arrived to help volunteer. Congratulations from Latino Lubbock Magazine!

SANTA COPS 2025: The Lubbock Police Department held their annual Santa Cop project. Officers. This is an annual project of Santa Cops, and it truly remains one of their favorite days of the entire year. Area children are given a shopping experience and bikes for being outstanding citizens, and to offer them Christmas hope. Thank you from Latino Lubbock Magazine!

HEROES AND HELPERS: Area first responders spread some Christmas cheer at at the Heroes and Helpers,event at Target. This event is designed to connect first responders with children from the Boys & Girls Club of Lubbock for a special shopping experience. Way to go from Latino Lubbock Magazine!

when friends and family visit.

1. Set Up a Proper Security System. A professionally installed security system is a great way to feel safe at home, not only when the family is there, but when traveling during the holidays. A system can be installed for less than $1,000. Studies have shown that security systems and well-lit homes deter criminals.

2. Install Smoke and Carbon Monoxide Detectors. These two inexpensive devices save lives, especially during this season when Christmas lights and candles are lit for long periods. There should be one smoke detector and one

carbon monoxide detector or a combination unit on every floor of the home, especially near bedrooms.

The average cost is $25$50 and First Alert and Kidde are two popular manufacturers.

3. Safeguard the Fireplace. The fireplace is the perfect centerpiece to entertain and keep warm.

Without proper maintenance and cleaning, however, fireplaces can turn into safety hazards.

Call a professional to inspect and clean the chimney every year.

More Quick and Easy Fixes: Ensure that all area rugs have antiskid tape or padding to keep them sure-footed. Have a good, strong step-stool to reach items.

Sugerencias para proteger el hogar y la familia

a seguridad es algo que preo- durante largas horas. Debe haber L cupa durante todo el año y es un detector de humo y un detector especialmente crítica en la tempo- de monóxido de carbono o una unirada de fiestas cuando amigos y familiares están de visita.

1. Instale un sistema de seguridad adecuadoUn sistema de seguridad instalado profesionalmente es una excelente manera de sentirse seguro en el hogar, cuando la familia esté de visita así como también mientras uno esté de viaje durante las fiestas. Un sistema se puede instalar por menos de US$1,000. Los estudios muestran que los sistemas de seguridad y los hogares bien iluminados pueden disuadir a los delincuentes.

2. Instale detectores de humo y monóxido de carbono. Estos dos aparatos poco costosos ayudan a salvar vidas, especialmente durante esta temporada en la que las luces y velas de Navidad están encendidas

dad combinada en cada piso en el hogar, en especial cerca de los dormitorios. El costo promedio es de $25 a $50 y First Alert y Kidde son dos fabricantes populares.

3. Proteja la chimenea. La chimenea es la pieza central perfecta para entretener y mantener el calor. Sin embargo, sin el mantenimiento y limpieza adecuados las chimeneas se pueden convertir en un riesgo para la seguridad. Llame a un profesional para que inspeccione y limpie la chimenea todos los años.

Más arreglos rápidos y fáciles: Asegúrese que todas las alfombras tengan una almohadilla o cinta adhesiva antideslizante para mantenerlas seguras al pisar. Tenga a mano una escalera pequeña.

Get vaccinated! ¡Vacunarse!

Page 20

Veteran & Military Connection DATES TO REMEMBER ▪ Jan. 25 — Anniversary of the U.S. & Allied Victory at the Battle of the Bulge OBSERVANCES THIS MONTH • Military Family Month • Warrior Care Month PURPLE HEART SOUTH PLAINS OF TEXAS CHAPTER MEETINGS 3rd Saturday at 10 a.m., at American Legion, 6628 66th St, in Lubbock. Call Steve Oien at (707) 592-4598.

VETERAN SUICIDE HOTLINE If you know someone is actively considering suicide, call the veterans' suicide hotline at 1(800) 273-8255. A service rendered by the Department of Veterans Affairs.

DISABILITY.GOV This website helps find information on how to apply for disability benefits, find a job, get health care or pay for accessible housing. www.disability.gov HELP OUR MILITARY HEROES dedicated to providing the military wounded with fully equipped handicapped vehicles. www.helpourmilitaryheroes.org WOUNDED WEAR Provide free fashionable clothing kits and modifications to wounded warriors that empower them to rediscover the hero within.

Important Numbers

Teléfonos de interés para los veteranos SUICIDE & CRISIS LINE 9-8-8 U.S. Department of Veteran Affairs 806-472-3420 Lubbock Vet Center 806-792-9782 or 877-927-8387 2-1-1 Information and Referral Información y referencia Latino Lubbock Magazine 806-792-1212

Home/casa Neighborhood News & Resources NORTH LUBBOCK NEIGHBORHOOD ASSOCIATION will have its monthly meeting on Monday, January 12, 2025, at 5:30 p.m. at Maggie Trejo Supercenter, 3200 Amherst. All are invited. (Visit Facebook page for updates) HEART OF LUBBOCK NEIGHBORHOOD ASSOCIATION MEETING is the 2nd Monday, of each month, 5:30 p.m., at the Hope Shalom, 2005 Ave. T. 2-1-1 NON-EMERGENCY QUESTIONS 2-1-1 is a free help line answered 24 hours a day, 7 days a week, which will link you to health and community services.

3-1-1 CITIZENS CALL CENTER provides citizens with direct access to NonEmergency City Services.

SOUTH PLAINS FOOD BANK To receive a food box, you need to qualify through one of our partnering agencies and receive a voucher. You can call 2-1-1 or visit www.211texas.org to find a local agency that is giving our vouchers. Bring all documentation needed to see if you qualify.

DO YOU HAVE A STORY? NEWS? Submit your story online at www.latinolubbock. net/have-a-story For more info call (806)7921212.

FOOD PANTRIES • South Plains Food Bank, 5605 Martin Luther King Jr. Blvd. Applications are only open Monday through Thursday 8:30a-5:00p. To get help with food assistance, please choose your option below.

Voucher Pickup times: Mon – Thurs: 8:30a – 11:45a and 12:30p – 5:45p; or Friday: 8:30a – 11:45a.

Closed Friday afternoon • Lubbock Impact, 2707 34th, Lubbock , Tuesday 5:30-6:30 pm & Thursday 10 -11:30 am • Lubbock Dream Center, 1111 30th Lubbock. Must register at 8:15-9:25 am Must bring picture ID and Social Security Card. Can get food EVERY Saturday.

Also can get a hot meal.

• Catholic Charities, 102 Ave. J, emergency food pantry serves the hungry.

Documents required: ID, Social Security Cards for everyone in the household, Proof of Income for the last 30 days.

• Green Lawn Church of Christ, 5701 19th Lubbock, Mon 1-3 pm, Thursday 9-11 am, Saturday 10 am-12 pm. Must bring picture ID and social security card • Faith Temple 2408 74th Lubbock, 806748-7929 • Upland Mission 1711 Upland Avenue, Lubbock, Tues.& Wed., 9 am -1 pm. Must sign in by 1230 and bring photo ID

Citibus Announces

Updated Fare Structure

ffective January 1, 2026, Citibus trip distance: E willimplementanewfarestructure 1. $2 per trip —Trips under 2 miles forParatransitandOn-Demandservices.

2. $5 per trip — Trips of 2–4 miles Theupdatedfareswereapprovedbythe Lubbock City Council as part of the 2026 budget adoption and align with theCitibus5-YearServicePlanadopted in November 2024. These changes are designed to support long-term service sustainability,maintainaffordabilityfor short trips, and ensure compliance with ADA-required service.

Why the Change Matters - 1. Service Sustainability: Fare adjustments help Citibus continue providing reliable service while managing rising operational costs.

2. Equity and Accessibility: The new structure balances affordability for short trips with fair cost recovery for longer-distance travel. ADA-required service remains fully protected.

3. Consistency with National Standards: The fare model reflects best practices used by peer transit agencies across the country, ensuring Lubbock remains aligned with federal guidance and industry benchmarks.

Paratransit fares will be determined by the trip’s proximity to a fixed route: 1. $2 per trip — Trips beginning or ending within ¾ mile of a fixed route 2. $5 per trip — Trips beginning or ending outside ¾ mile but within 2 miles of a fixed route, including trips to or from High Point Village 3. $10pertrip—Tripsbeginningor ending outside 2 miles of a fixed route, up to the Lubbock city limits On-Demand fares will be based on

3. $7 per trip — Trips of 4–7 miles 4. $10 per trip — Trips of 7 miles or more FixedRouteFaresRemainUnchanged Citibus fixed route fares are not affected by this update and remain the most affordable option for riders.At just $1.00 per trip (with discounts available for seniors, students, and individuals with disabilities), fixed route service continues to provide the lowest-cost mobilitychoiceacrossLubbock.Riders are encouraged to use fixed routes wheneverpossibletomaximizesavings while maintaining convenient access to destinations citywide.

Rider Information - 1.

No Policy Changes: Service policies and eligibility requirements remain unchanged; only fares are being updated.

2. Trip Planning: Riders are encouraged to consider trip distances when booking On-Demand trips to better understand the applicable fare.

3. Technology Support: Citibus’ bookingplatformsandcustomerservice staff will provide clear fare information at the time of scheduling.

4. Community Outreach: Citibus will share updated fare information through its website, social media channels, printed rider notices, and onboard postings.

For questions or assistance, please contact Citibus Customer Service at (806) 775-3640 or visit citibus.com.

os años se pasaban tan L despacio. Se nos hacia que se pasaba mucho

50 y pensaba que ya estaban listos para morir. Ahora quisiera que los años se detuvieron un poco. Me pongo a pensar y me digo que, porque estoy tan vieja, si apenas hace 20 años que cumplí los 50. Pero mi papa decía, “Uno nunca estamos conformes”. Y es tan cierto.

Miro la juventud de el presente y digo que yo nunca fui así.

Lo mejor es no contar los años. Solamente contémonos las bendiciones. ¡FELIZ AÑO NUEVO!

En Aquellos Días…

tiempo para los cumpleaños. Cuando cumplí 10 años quería cumplir 15, cuando cumplí 15 quería cumplir 18. Y como decía mi papa,” ahí se va y ahí se va.” Cuando cumplí 21 años me puse a pensar y decía, “Gracias a Dios”. Pero tenia muchas más responsabilidades entre mas años cumplía.

Tenía carro, pero también tenía más trácalas. Entre mas años mas dolores de cabeza y los años se empezaron a pasar más y más pronto. En aquellos dias, se me hacía que personas de 30 años estaban ya muy viejos y luego yo tenía 30 y veía personas de

Copyright 2026 by Latino Lubbock Magazine

Editor's Note: Rosario Montez Smith grew up en un rancho in Levelland, and enjoys sharing her memories of living in rural West Texas.

All Rights reserved.

NLNA OPEN HOUSE: The North Lubbock Neighborhood Association held a Christmas Open House to allow neighbors and various organizations to get to enjoy holiday festivities and network. North Lubbock residents to attend monthly meetings, the 3rd Monday of the month, at 5:30 p.m. at the Trejo SuperCenter - Join us!

SANTA LAND HELD IN 2025: Some of the staff of the Lubbock Parks and Recreation gathered for the Annual Santa Land lighting. The event is held annually at Mackenzie Park. Congratulations on a successful year from Latino Lubbock Magazine!

SANTA LAND LIGHTING: Brandi Driggers hosted and Mayor Pro Tem Christy Martinez-Garcia flipped the switch for the annual Annual Santa Land lighting. They joined Santa and Mrs. Claus in welcoming the public to the annual event.

HAW CHRISTMAS PARTY: Members of the Hispanic Association of Women held their annual Christmas party and exchanged ornaments. The group gathers monthly and encourages women to join them.

January/enero 2026, Vol. 20, Issue 1

Page 21

Kid's Activities Page

Pic The

Meet Pico the bilingual gallo (rooster)

He loves school, he likes to read, play outside and discover ways to have fun and make friends. Now it is time for Pico to prepare for el año nuevo, the New Year. Pico joins his family countdown into the year 2026 2026. Meanwhile, his prima (cousin) Jita la Gallita (little hen), esta dando los días, a serenading tradition in which songs greet the morning sun.

MY NEW YEAR’S RESOLUTIONS

Write a list of your New Year’s Resolutions. Save this page in a spot that will remind you of your 2026 goals. Below are some of Jita’s resolutions. Now you complete the list.

10. Have a great year.

Pico the Gallo and all content may not be reproduced or copied.

Copyright 2026 by Latino Lubbock Magazine.

All Rights reserved.

9. Read pico the Gallo’s Page 8. Pick up Latino Lubbock Magazine 7. Exercise and eat healthy 6. Be kind to others, listen to mom & dad 5.

4.

3.

2.

1.

CANCION DE LAS MAÑANITAS (A popular traditional song)

Estas son las mañanitas, que cantaba el Rey David, Hoy por ser día de tu santo, te las cantamos a ti, Despierta, mi bien, despierta, mira que ya amaneció, Ya los pajarillos cantan, la luna ya se metió. Que linda está la mañana en que vengo a saludarte, Venimos todos con gusto y placer a felicitarte, Ya viene amaneciendo, ya la luz del día nos dio, Levántate de mañana, mira que ya amaneció.

(Translation) This is the morning song that King David sang Because today is your saint’s day we’re singing it for you. Wake up, my dear, wake up, look it is already dawn. The birds are already singing and the moon has set. How lovely is the morning in which I come to greet you. We all came with joy and pleasure to congratulate you. The morning is coming now, the sun is giving us its light. Get up in the morning, look it is already dawn

In Loving Memory

Fidencia "Frances" Castro Dec. 27, 1928 to Jan 21, 2014

Always missing, thinking, and remembering you! We miss you.

We'll always love you!

In Loving Memory on Your Birthday

Love, Your children, grandchildren, great grandchildren, and great-great grand kids!

Janie Castaneda January 25th

In Memorial

Happy Birthday to our Yellow Rose!

MOM WE LOVE AND MISS YOU! The family is getting stronger knowing you are no longer in pain - we talk about you daily.

Trying to fill your last request.

Hope your singing and playing your guitar in Heaven!

Juan Raymon "Jr." Rubio

Love, Your Children ~ Family

Love, Your Lubbock Friends

Page 22

11-18-92 to 12-15-24

Thinking of our friend during this holiday season.

A life gone too soon, with a faith ever strong, and that's why we trust in God knowing you are in Heaven!

Advertising in Latino Lubbock Magazine keeps our publication FREE

Submit Memorials online at www.latinolubbock.net/specialtyads

Memorials

Sam DeAnda “Sammy D.” passed away on December 12, 2025. He was born on August 28, 1956, to David and Rosa DeAnda in Abernathy, Texas. Sam graduated from Lubbock Dunbar in 1976. He met his wife of 48 years, Sofia Fuentes, and they were married on June 3, 1977. They have one daughter named Alexis. Sam began his selling career at Mr. Budget/Hester office furniture. He eventually sold mobile homes and cotton gin equipment before finally settling as a car salesman. Sam worked for Gene Messer Toyota and Reagor Dykes before retiring in 2018. Sam never met a stranger and, in his words, he was the “best in the business”. He loved talking with his customers, and they would affectionately tell him he could sell ice to the Eskimos. His favorite pastime was playing Texas lotto or traveling with his wife and daughter to the nearest casino.

He’s survived by his wife, Sofia, and daughter, Alexis, along with seven siblings: Dan DeAnda, David DeAnda (Mary Alice), Roy DeAnda (Josie), Irma DeAnda, Mary Lou DeAnda, Rosa DeAnda, and Stella Hernandez. Along with a host of nieces and nephews and extended family. He is preceded in death by his parents, David and Rosa DeAnda, father-in-law, Frank Fuentes, and two brothers-in-law, Frank Fuentes Jr. and Juan Fuentes.

God blesses those who mourn, for they will be comforted. ~ Matthew 5:4

Steven Rocha, 56 of Lubbock passed on Dec. 4, 2025. He was born on February 25, 1969, in Lubbock to the late Heraclio and Felipa Rocha. Later in life he graduated from Estacado High School where he participated in the ROTC program.

He then went on to attend and graduate from Mechanic Trade School, where he honed the skills that would serve him well throughout his life.

Steven was a jokester at heart, possessing a delightful sense of humor that he generously shared with friends and family alike. He also dedicated numerous years as a custodian for the Lubbock Police Department and was also known affectionately as a jack of all trades; his varied skills and talents touched many lives in his community.

He is preceded in death by his parents Heraclio and Felipa Rocha; a sister Priscilla Rocha and a brother Jose Simon Rocha.

He is survived by his sisters Francis Rocha of Levelland, JoAnn Acebedo Delgado of Lubbock and Maria Rivera of Lubbock; He was a proud uncle to six nieces and five nephews, and he adored his growing family of great nieces and nephews.

Rafael Aguayo, 55 of Lubbock passed away on December 9, 2025. He was born on October 16, 1970, in Lubbock, Texas to the late Jose Jacinto Sr. and Lucia Aguayo.

Later in life on November 27, 2013, he married Angela Eason in

Lubbock.

Rafael's life was marked by devotion, strength, and a profound commitment to serving others.

A proud veteran of the United States Marine Corps, Rafael's military service instilled in him a sense of discipline and duty that he carried throughout his life. After his time in the Marines, he dedicated himself to public service by working as a security guard at Preston E. Smith Unit in Lamesa, Covenant Medical Center and private security. His impact was felt in the community as he later joined the Lubbock Independent School District, where he served in the SPED Department, championing the needs of students with special requirements.

He is preceded in death by his parents Jose Jacinto Sr. and Lucia Aguayo; a brother Joe Aguayo Jr. and a sister Elizabeth Aguayo.

He leaves behind his loving wife Angela Aguayo of Lubbock; daughters Mikaela Eason (Crizelda Peralez) of Idalou, Adrianna Aguayo (Christian Rodriguez) of Lubbock, Mallory Gonzalez of Lubbock and Lauren Aguayo of Lubbock; brothers Tomas Aguayo (Alejandra) of Dallas and Robert Aguayo of Austin; sisters Mary Lou Cruz Aguayo (Justino) of Lubbock, Carmen Aguayo Flores (Eric) of Lubbock, Teresa Dominguez (Juan) of Presidio and Alma Leija (James) of Albuquerque, New Mexico.

Cecilia Garcia, 97, a beloved mother, grandmother, and great-grandmother, passed away peacefully on December 14, 2025, in Ralls, Texas.

Born on November 22, 1928, in Brady, Texas, Cecilia was a remarkable woman whose strength, creativity, and unwavering faith left a profound impact on everyone who had the privilege of knowing her.

Cecilia dedicated a significant part of her career to Texas Tech University, working in the cafeteria for ten cherished years. Her loving spirit resonated in every interaction, as she nurtured the community with her caring attitude and delightful cooking. Cecilia was especially known for her culinary talents, expertly crafting sweets that brought joy to her family and friends, including cookies, buñuelos, empanadas, and pan flojo.

Her kitchen was a haven of love, where delicious aromas mingled with laughter, creating memories that will last a lifetime.

Her proudest accomplishments were undoubtedly her family—her three wonderful sons, Richard (Emma) Garcia Jr., Mario (Irma) Garcia, and Israel (Lori) Garcia.

She held a deep love for her family, which extended to her sisters, Esther Pena and brother Margarito Gloria. Cecilia's legacy lives on through her seven grandchildren, 15 great-grandchildren, and seven greatgreat-grandchildren, all of whom will remember her for the profound love and joy she brought into their lives.

Cecilia is reunited in spirit with her loving husband of 67 years, Richard Garcia Sr.

“They that love beyond the world cannot be separated by it. Death cannot kill what never dies.” ~ Williams Penn Even though I walk through the valley of the shadow of death, I will fear no evil ~ Psalm 23:4

Frank Baldazo, beloved father, brother, grandfather, great- grandfather, and friend, passed away peacefully on December 8, 2025.

He was born on June 16, 1950, to Elida and Francisco Baldazo, both now deceased.

He is also preceded in death by his sisters Janie Baldazo Rodriguez and Sylvia Salinas Martinez.

Frank is survived by his three children: John Anthony Baldazo of Lubbock; Frank Michael Baldazo (Jill) of Granbury; and Marisa Renee Baldazo (Jason Cannon) of Lubbock. He and Chris Carter were the proud parents of Anthony and Frankie, and he and Peggy Martinez-Munoz were the proud parents of Marisa.

He is also survived by his siblings: RC Salas (Raymond), Noelia Baldazo (Jim McFarland), Orie Baldazo (Robert Salinas), John Baldazo (Kris), Mirt Baldazo, Lali Baldazo, Robert Baldazo (Sarah), Sandra de la Peña, and Manuel de la Peña.

He leaves behind his cherished grandchildren Alicia Reynolds (Kenne), Anna Baldazo (Adam Luna), and Alexander Baldazo, as well as his great-grandchildren Elena Baldazo, Carson Reynolds, and Ava Reynolds. Frank is cherished in memory by his numerous nieces and nephews and many dear friends.

January/enero 2026,

Dora De Leon, 87, a beloved mother, grandmother, sister, and friend, passed away on December 12, 2025.

Born on March 29, 1938, in Rotan, Texas, Dora dedicated many years to her career as a custodian, serving at Lubbock Independent School District (LISD) and later at Trinity Church. Her commitment to her work was matched only by her dedication to family and friends, always going above and beyond to create a comforting environment for those around her.

Dora was known for her skills in playing dominoes and poker, often engaging in friendly competition where she sometimes employed a clever sleight of hand.

She enjoyed going to bingo nights and visiting the casinos, where the slot machines would ring with the thrill of possibility.

Dancing was another passio.

Dora’s legacy is carried on by her loving daughter, Mary Rose Garcia, and her adoring grandchildren, Angelica Guzman and John (Amy) Saenz. She also leaves behind her sister, Rosa DeLeon Canales, along with seven great-grandchildren, eight great-great-grandchildren, and many honorary grandchildren, and numerous nieces and nephews who will always hold her memory dear.

Preceding Dora in death are her beloved husband, Roman Guzman, as well as her parents, Telesforo and Elvira DeLeon, and her siblings, Adela Solis, Juanita Alvarado, Senaida DeLeon, Roberto DeLeon, Felipe Davila, Abelardo Davila, and Raul DeLeon.

Ramona “Monchie” Garcia passed away peacefully December 13, 2025, at 5:22 a.m. at home surrounded by her family who gathered around her hand in hand reciting “Our Father”.

Ramona graduated from Lubbock High School in 1980. She worked as an equipment tech at UMC. She was a Cowboys fan, now Chiefs fan, and always a Tech fan.

She loved all sports. One could call her the MVP of Sports. She was very loving and could always make you laugh or smile with her one-of-a-kind personality. She made sure to give everyone a funny nickname, especially her nieces and nephews. She will be greatly missed by her friends and family.

She is survived by her brothers and sisters Yolanda Gonzalez, Sophie Martinez, Jerry L. Garcia, David L. Garcia, and her uncle Juan Luna all from Lubbock; nieces and nephews Loretta Longoria, Michelle Garcia, Alex Matthew Garcia, Jerry Lee Garcia, Jr.; grandnieces and grandnephews Jerry Lucas Garcia III, Gerry Lyn Garcia, and Vaughn Garcia.

Ramona is preceded in death by her parents Amador and Mary Garcia, her brothers Martin Reyes, John Manuel Hernandez, and Alex Garcia.

Adolpho Montemayor, 80, affectionately known as "Yogi Bear," passed away on December 19, 2025. Born on December 23, 1944, in Lubbock County, Texas, Adolpho was a cherished husband, father, grandfather, and brother who touched the lives of many with his unwavering spirit and kindness.

A dedicated technician, Adolpho served the City of Lubbock in Fleet Maintenance and made significant contributions during his tenure at A & M Automotive, Farmpac, and Montgomery Wards. His hard work ethic and reliability were hallmarks of his career, earning him a reputation as a good mechanic and a dependable worker.

He enjoyed watching the Texas Rangers, racing, poker, and fishing, and he loved sharing breakfast with friends at Aranda's.

Adolpho is survived by his loving wife of 54 years, Beatrice Montemayor, and his three daughters: Vicki (Adam) Salinas, Amy (LaCarl) Montemayor-Prigg, and Dory Ann Trevino. He also leaves behind three sons: Adolpho Montemayor Jr., Eufracio Sendejo, and Isaac (Jen) Velasquez, along with seven grandchildren and several great-grandchildren, including one great-grandchild. Adolpho was preceded in death by his parents, Clemento Montemayor and Maria Vasquez, and a daughter-in-law, Rachael Montemayor, and is survived by two brothers, Joe (Michelle) Montemayor and Santos (Rita) Montemayor.

Bill V. Lara, 70, of Lubbock, Tx, passed away peacefully on December 6th, 2025, surrounded by his loving family. Born on November 22,1955, Bill Lara dedicated his life to service, both in the military and in his community.

Bill proudly served in the Marine Corps from 1973 to 1988, achieving the rank of GySgt. His military career took him to various parts of the world, including tours in Japan, Hawaii, Korea and the Philippines, where he earned numerous commendations for his bravery and leadership. His commitment to his country was unwavering and he was a source of inspiration to all who knew him. His motto in life was “Once a Marine Always a Marine”.

In his retirement, Bill enjoyed traveling with his beloved wife, listening to music, dancing and working on various projects with Lee Lewis Construction, a company he worked with for 20 plus years. He was a huge Pittsburgh Steelers fan. He also enjoyed sharing stories and knowledge with his grandchildren and great grandchildren.

Bill is survived by his beloved wife of 22 years, Eva Martinez Lara; his children, Wendy Ann Lara, Jeanette Salgado and Gilbert Chagolla Jr; his five grandchildren, seven great grandchildren; and his two brothers Jose Luis Torres (Mary Jane), Johnny Torres (Tammy) and one sister, Gloria Garcia (Alberto).

He was preceded in death by his parents; Ignacio Lara and Pauline Vasquez; great grandparents; Gabriel and Estanislada Vasquez.

A PRAYER FOR TODAY Holy and Righteous Father, God Almighty, I confess that your Son is my Savior and Lord, Jesus Christ. I thank you, Jesus, for being my Lord and paying the price for my sins. I ask, blessed Holy Spirit, that you help me fashion more of Jesus' character and compassion in my life. In Jesus' name, I ask for this blessing. Amen.

"Therefore, my brothers, I want you to know that through Jesus the forgiveness of sins is proclaimed to you. Through him, everyone who believes is justified from everything you could not be justified from by the law of Moses. " ~ Acts 13:38-39

To everything there is a season, a time to every purpose under the sun… ECCL 3:18.

Reynoldo Garza, 68, of Lubbock passed away peacefully surrounded by family on Saturday, December 6, 2025. He was born in Dundee, Mississippi on January 7, 1957.

NOTE: American Flag displays that the individual was a veteran.

Page 23

We are here for your health!

Pediatric Dentistry Ages Birth to 18 Call for an Appointment Children’s Dental Your child’s dental health is our priority.

First Dental Home Exams starting at 6 months.

Silver diamine fluoride to safely halt early tooth decay.

Care tailored to every child’s age and needs.

Helping kids build lifelong healthy oral habits.

Services: Exams X-rays Cleanings Periodontal (Gum) treatment Sealants Fluoride treatments Fillings Extractions

Alaa Diab, DDS AB Clinic

Jason Browning, DDS CHCL Main

Amalie Vance, DDS CHCL Main

Carmen Garcia, DMD CDC Clinic

Chioma Onyeri, DMD Erica Valencia, DDS CDC Clinic CDC Clinic

Main Dental Clinic 806-765-2611

Arnett Benson Dental Clinic 806-763-5557 Community Dental Clinic

Jessica Lewis, DDS AB Clinic

Beatriz Ortega, DDS West Clinic

West Dental Clinic 806-722-4453

806-687-6259

To help reduce your wait time, ask us about self registration.

(For all CHCL services, please visit our website - chclubbock.org.)

CHCL accepts most private insurances, Medicaid, Medicare, and CHIP.

Call for an Appointment

806.765.2611